From the product page to contact forms, every single aspect of your website could potentially lead to a user’s decision to make a purchase. If you want to create trust with your clients, investing in a professional website is a must, and improving that trust is essential if you want your e-commerce store to succeed.

When building an e-commerce website, web design is critical. Successful web design for e-commerce is all about using the appropriate colors, fonts, pictures, words, and graphics to attract visitors to make a purchase. The design of your e-commerce website should attract prospective customers, provide an excellent user interface, and show your shop in the best light.

1.                 Think Like a website visitor

Your website should not have any content which makes them feel uncomfortable when you expect them to share sensitive information like credit card details. The point is, if you want your visitors to take you seriously, you need to convince them that you take yourself seriously, and competent web design is the best way to do that. Optimize the checkout page design from a visitor’s point of view.

2.                 Keep it Simple

The web design of the checkout page plays a pivotal role because it is the page that decides your fortune. Try to keep the design of the checkout page simple. Utilize maximum white spaces while designing the checkout page but keep it clean. Various layout designs are available for making the One Page Checkout appear clean, easy to navigate, which makes the purchase easy no matter what you are selling.

3.                 Show relevant Product Image on Checkout Page

In the world of web design, it is observed that photos improve conversions and that is even more true when it comes to e-commerce. If there are no pictures of the product they choose to buy (or only a single picture of poor quality), they will feel more reluctant to make the purchase, and as a result, the conversions will tank.

No one is going to buy the sight of a commodity unseen. You need to show them what they’re buying through high-quality product images if you want people to purchase your product.

4.                 Use color as an advantage

Different colors inspire different feelings and every color has its significant emotion attached to it. Play with those emotionally inspiring colors while designing your website pages to make your customers feel attached throughout the shopping. Use scale, contrast, and harmony to make it more appealing.

You can add bright and colorful buttons like red for the ‘buy now’ button which is well known for excitement and passion. The point is, color is one of the most important tools in your design toolbox, and it can have a major effect on your e-commerce design if you know how to use it.

5.                 Have a systematic approach:

Whether you are using a single page checkout or a multiple-step checkout, the web page design of the checkout page should have indicators that navigate the customer to the next step and informs them about the progress of the process.

On both, One Page Checkout and Multi-Step checkout, it’s useful to place a progress meter while making the layout design. If you place all of the elements on one page, it looks interactive. Studies suggest that the systematic approach by delineating the stages lead to higher conversions.

6.                 Use Security badges

People, especially new visitors, often question the security level of a website. They do not easily trust a website and often feel a little skittish sharing their payment information. Make them feel that the website is trustworthy and that their payments are safe. Show them the security badges to build faith. It may include the payment choice logos, Norton, McAfee, Padlocks security badges, or even a short text that reads ‘Quick and safe payment’.

The website should be designed keeping this in mind and do not forget to take an SSL certificate because a secured website can maintain trust throughout.

7.                 Don’t distract expected clients

After all the efforts you have put to entice the customer, do not distract them when they are about to make the final checkout. Every eCommerce web design includes functionality for showing relevant products for cross-selling.

Displaying related product images on the checkout page can put a full stop to the potential lead. This can be a distraction if not done right. Avoid doing any such mistake which can cost you a potential customer.

8.                 Optimize and make it mobile responsive

It is official now, as the most common way to browse the inter-webs, mobile has surpassed desktop and also shopping requires that.

If you want to catch consumers who want to shop on their phones or tablets, you need to ensure that your website design is completely mobile responsive. Millennial prefer mobile shopping and a checkout page which is not mobile responsive and slow loading can kill conversion. Make web design and UI mobile friendly.

9.                 Consider using One Page Checkout

A clunky checkout page can kill conversions and sales. You need to make the process of buying as easy, straightforward, and pain-free as possible to accomplish your goal.

Consider using One Page Checkout and make it crystal clear about the procedure: what data you need to process the transaction (and where they need to enter it), the various delivery options available (and how much they cost), and what to do in case their order is troublesome or they need to make a return. When the purchase is complete, guide your clients to a confirmation page so that they know it’s all gone through.

One Page Checkout offers Guest checkout, social login, multiple layout options, several payment gateways, shipping choices, and much more. Its layout design appears to be simple. You can replace the existing checkout page with One Page Checkout which specially designed to make the process simpler.

10.           Allow Guest Checkout

A mandatory registration before purchase seems annoying. You can make the registration process optional for the visitors with the One Page Checkout by giving Guest Checkout as a choice. Having a popup saying ‘Sign in to build an account is irritating!!’

People on the One Page Checkout would like to share information to keep the track of shipment. If a user is in a rush, then you can help them buy in less time with guest checkout. The One Page Checkout module allows your clients to checkout from the checkout page as visitors.

Wrapping Up

It can be tricky to design an e-commerce website and the checkout page, but now that you know the top e-commerce checkout page web design tips, you have everything you need to design a website that not only looks great but converts like crazy.

Then what are you waiting for? Redesign your website and give a new look to your online store with these tips. Contact us at support@knowband.com for any eCommerce support.

Recommended Read:

• Give Some Holiday Season Flair to an Ecommerce Website Design
• Tips to design beautiful eCommerce Mobile Apps!
• Why Trust Badges are Important for your eCommerce Website?
• Ecommerce Marketing Calendar 2021

The holiday season is at its peak and taking advantage of Christmas sales is not creepy at all. You just need to adapt some savvy marketing tactics like giveaways and viral contests to grow your business this Christmas.

Witty start-ups are taking advantage of the boom of mobile technology and social media to reinvent tired business models while existing brands such as Amazon and ETSY are aiming to target the millennials with wearable technology.

Think again if you think that such creativity is just the realm of nimble start-ups or major brands. It is equally a case of innovation for small businesses and newly launched e-stores, with mobile disruption spreading into the business industry.

This Christmas you can uplift your sales using social media pages by running viral contests and giveaways.

The trend towards Christmas or occasional giveaways and viral contests represent a huge opportunity for small online businesses to grow their very audience right up to the last minute and this will eventually increase your sales.

But only businesses with the right technology in place will be able to take advantage of this.

What is a Giveaway?

A giveaway is an act or an example of giving away something. The giveaway, especially a gift or premium is given with every new subscription to a magazine or a page. People often run them to increase their followers and to increase brand awareness.

You run a contest or give a gift to the person who completes the task. Running a giveaway is always an excellent strategy for someone trying to reach a new audience, engage their followers, generate leads, and drive an effectively infinite array of powerful acts that will help you achieve success and achieve your business goals, no matter what industry you work in.

How do Giveaways and viral contests work?

This Christmas, you can run a giveaway on your social media page like on Facebook, Instagram, or Twitter. This is how people run giveaways on Instagram. They will ask you to follow some steps like reposting their post in your story, tag a few of your friends and like your posts, etc.

How are you nurturing your viewership?

People do not like to buy from new brands; they prefer buying from personal recommendations.

And how do you get your brand referred to and recommended by people?

This method of discovering and cultivating the traffic into raving fans usually includes:

• Creating advertisement traffic, content blogging, organic social posting, etc.
• Capturing the email address for that traffic and retargeting them
• Bringing up the leads.
• Eventually, after weeks, converting the person with email or followup

The ‘Prize’ should be worth the efforts

A list of things you need to remember when choosing your contest or giveaway award for Christmas sales is below.

1. Is it attractive and unique? If they miss out on this once in a lifetime chance, would people be upset?
2. Are they shareable? A clothing store, for instance, could give away $1,000 store credit or they might do a personal shopping spree. The winner will be fitted, sized and styled and it would be very special. What one do you think is easier to share?
3. How precious is the prize? If the grand prize was a $5 phone case, you wouldn’t share a contest with your buddies, but you would put in the effort to make the prize a personalized phone case and headsets. It doesn’t have to be a value either you want a high perceived value to be targeted at.

This Christmas, run viral contests with giveaways

Instagram competitions in a short period of time and with little effort will help you maximize your follower count.

Of course, there are other ways to gather more followers, but to raise brand awareness; you want to use every instrument in your arsenal.

Contests on Instagram will also help you gain more engagement.

Compared to standard’ content, posts related to Instagram contests appear to receive around 64x more comments and 3.5x more likes.

Best practices for running Instagram contests and giveaways

You need to be aware of some major best practices before you run your first contest.

Failure to understand these best practices may mean you’re going against Instagram’s guidelines.

It could also lead to lackluster results being generated by your contest, which can equate to a lot of wasted effort.

But what are the best practices like these?

The first is to ensure that a consistent and thorough outline is written for your contest.

When writing your content outline, make sure to cover:

• Set the RULES
• The ELIGIBILITY criteria
• Any LIMITS on who is eligible to join
• The PRIZE
• DEADLINE for the contest
• When the winner is revealed

Doing it this way makes it easier for you to remain on the right side of Instagram’s promotion guidelines. Some of the pretty Giveaway ideas are discussed below:

List of some contest and giveaway ideas to cater more

1. Invite by a tag

Ask your existing followers to tag a friend in the comment section or you can ask them to follow your page.

They can enter the competition and become eligible to win the prize.

This contest format does a fantastic job of expanding the organic scope of your profile.

That’s because they’ll actually get a notification until people are tagged by others.

These individuals will then search your profile and probably become a follower.

Instead of asking people to tag someone randomly, you might recommend that they tag someone they think deserves to win instead.

The winner of the contest for this type of format would be the person who has been tagged, and not the person who left the original comment. Follow us on social media. View our last video and follow the steps.

2. Repost and win

On Instagram, you can run giveaways that enable users to repost the giveaway announcement on their own feed.

Just make sure you have them add a defined hashtag and tag you in the post so that you can track entries.

For Christmas holiday sales, this is a perfect way to attract a wider audience to your brand and competition, build visibility, and kickstart customer relationships.

The downside of this form of the giveaway is that constant reposts can seem spammy, and Instagram does not actually have a native way of reposting images.

3. Like and comment to win

The simplest form of giveaway that you can run on Instagram is one that users can join by liking your message, following you on Instagram, and tagging a comment with their friends.

These are all fantastic ways to increase interaction, grow your followers, and introduce your brand to a wider audience, of course.

4. Selfie contest

You ask people to post a picture of themselves with a selfie contest while they use your product, or with the product in the background somewhere.

This contest format is particularly useful for a company because it helps to teach potential customers how to use a product. It’s a great type of content created by users.

Create a distinctive hashtag while writing the description for a selfie contest and then ask people to use this hashtag if they share their images.

By looking for the hashtag on Instagram, you will find the photos people have submitted for this contest.

Select the photo that you feel is best at the end of the contest.

5. Run Challenge Contest

A challenging contest will work wonders if you are in a place where you need to put together a contest in a short period of time.

In this competition format, you only need to come up with a simple challenge for individuals to face, and the individual who solves the challenge wins.

There’s no need for the challenge to be complex. In reality, simpler competitions usually attract more social interaction and involvement.

6. Voting contests

You can try posting a series of photos to Instagram and have users vote on their favorite in the comments for a chance to win a small reward if you want to get some quick reviews or just improve interaction. You can get your audience to vote on something specifically relevant to your brands, such as their favorite product or variant, or something more abstract like a desired holiday destination.

Some more Giveaway contest ideas for Christmas Sales:

There are many more contests that can be run over the Instagram platform or any other social media platform to boost sales before Christmas.

You can run a hashtag contest, comment and win a contest, follow and win a contest, post a photo contest by asking them to share a picture on Instagram or Facebook with your product and Instagram holiday hashtag related to your page.

You can even run contests in collaboration.

Collaboration contest increases your customer base because more the organizers more will the participants.

Giveaways can be used to push many useful acts, but there might be none that is quite as powerful as a fan-made content generation. There are many kinds of content that can improve your promotional efforts.

What results you should expect from Giveaways and contests:

Contests are viral and have the potential to generate traffic, leads, and social media followers, as described above. You will have to plan your contests accordingly if you want to accomplish one or more of these goals.

Some examples of contest goals are here:

• Boost social media followers
• Increase your website traffic
• Generate potential leads
• Grow your email subscribers
• More clients, more sales

Wrapping up:

Each industry has a peak season of its own. For many e-commerce vendors, Christmas is the busiest time of year, Easter sees a massive increase in chocolate sales, and Mother’s Day and Valentine’s Day are popular for florists.

If there is a holiday that suits your product’s increased interest, then running a giveaway is a perfect way to capitalize on the increased interest to attract attention to your product and push action.

You can drop a comment if you have any crazy giveaway ideas or if you have already run a contest on your social media then do let us know how it went.

So, Happy Holidays!

Recommended Read:

• Give Some Holiday Season Flair to an Ecommerce Website Design
• 7 Ways to Increase Your Website Traffic
• Be Ready with these eCommerce store Modules for 2020 Holiday Season Sales
• How PrestaShop One Page Checkout can Boost Holiday Season Sale

Every website design has to be proficient and fully functional and achieving this takes expert guidance. There are several important website elements that you need to consider before designing one. Be it a blogging website, social media, eCommerce, or a portfolio, you need to keep the design eye-catching.

Efficient website design may be the difference between a new conversion and a failed chance, whether the purpose is to raise brand recognition or to sell a product or service. Your website is how consumers learn what your brand is all about. For a website, the last thing you want is to discourage site visitors from being customers.

Below are some important website elements that will help you when considering your next website design.

1. Choose a domain name and web hosting wisely

The most important website element for your success is to select the correct domain name for your website before the design and development. If you choose the wrong domain name, converting later without damaging your brand and search rankings can be a hassle.

That’s why selecting the right domain name from the start is extremely important!

Don’t get tricked for low price domains but stick with .com and you can use keywords while looking for a domain name. You can take web hosting from a reliable source.

2. Identify your target audience

   

Targeting a particular market does not mean that you exclude individuals that do not meet the requirements. Instead, focus marketing enables you to concentrate your marketing budgets and brand message on a particular demographic that is more likely than other markets. This is a way of reaching potential customers and creating a business that is far more accessible, efficient, and effective.

Checkout your competitive companies and brands, analyze your products, and optimize the product designs, make a user persona, and do not forget to consider the physiographic behavior of your target customers. Recognize and understand the demand for the implementation of a better website design element.

3. Mobile Responsive is the top priority

   

Around 5.2billion people use mobile phones and out of which 3.5billion use a smartphone. This number itself defines the significance of a mobile-friendly website. Why do we need a mobile-friendly website?

• A mobile-friendly interface makes a site more available.
• Improved experience with consumers.
• A responsive design of websites is cost-effective.
• A responsive mobile website improves revenues.
• A mobile-friendly website ranks well in Google search.

4. Interactive Web design and layout can compel

Rising numbers of UX / UI designers are now adding interactive and dynamic components to their websites, such as hover states, audio or video media, scrolling interactions, and more, in the anticipation that the interactive elements will attract and inspire more audiences to read and engage with the content of the site.

Optimize your landing page and product page content for better user engagement.

5. Optimize website loading time

Visitors would be confused while waiting for a website to load. Nearly half of web visitors expect a site to load in 2 seconds or less, and within 3 seconds they might leave a site that is not loaded. It will help load your site faster by optimizing image sizes.

Hence, it is important to optimize your website’s loading time.

6. Write impressive content

Both great architecture and great content provide a powerful web design. Great content can attract and influence tourists by turning them into customers using persuasive language.

You can write blogs, tell your brand stories to build customer’s loyalty and trust.

Content writing makes it possible for your brand to create coherent pieces of data. Consistency is one of the important factors in deciding your company’s growth and success, especially in brand messaging.

7. Navigate your visitors with Call to action

Another key element on a website is the call to action, serving as a signpost that lets the user know what to do next. The user may not know the next steps to take to buy a product or sign up for a newsletter without a specific CTA and is likely to leave the web without accomplishing their mission. How CTA can help you optimize the consumer decision-making process is discussed in this blog.

8. Social Media is the key

Many companies claim that just getting their own website is enough to stand out from their rivals, but the platform would still struggle to attract a significant percentage of the people who use the internet to look for new businesses without a Facebook page to support it.

To increase brand awareness, add social media share links on your blog posts and product page so that the user can share the link. Social media is an important website element to establish a brand’s identity.

Also, you can add your social media platform icons which can redirect the customer to your social media pages.

9. FAQs and Contact Information Page

   

FAQs: Companies can clearly not afford to keep clients waiting in this hyper-competitive environment. In addition, products and services are also correlated with queries that occur frequently in the thoughts of users multiple times. Businesses should also ensure that they have a dedicated Frequently Asked Questions page that covers all the basics of their company, website, product(s), and/or service(s).

Contact Information: It is important that your website shows extensive contact details prominently on your website. This is a strong strategy for improving the reputation of the organization.

10. SEO is an important website element

    

In the world, about 96% of netizens search on Google when they are looking for something be it a synonym or a service. So, in the first few results of a Google search, all websites buckle down on their SEO to turn up. An important step in developing a website is to establish a responsive website.

The bottom line

Business owners from all sectors can maximize their chances of a successful website project by keeping these ten factors in mind, ensuring their expectations are met and the overall design supports their business objectives.

Interested in getting more tips and tricks for necessary website elements and design ideas? Subscribe to our newsletter for daily updates on eCommerce. For any eCommerce website development assistance, you can write to us at knowband@support.com.

Recommended Reads:

• Give Some Holiday Season Flair to an Ecommerce Website Design
• Checklist to Create an Attractive Home Page for your eCommerce Website
• 5 Key Elements for a Perfect eCommerce UI Design
• Be Ready with these eCommerce store Modules for 2020 Holiday Season Sales