One of the most challenging jobs for e-retailers is to retain the existing customers base on their store and at the same time acquiring new ones. Customer acquisition and customer retention are the two most important aspects of any e-commerce business.
In this article, I will discuss 6 customer retention strategies you can implement on your eCommerce store.
An Exit popup allows you to make an additional effort to convert your store visitors into customers when they are on the verge of leaving your store. The exit popup detects when a user is about to leave your website and presents them with an urgency message. Exit popup plays a crucial role in the customer retention process. Unlike conventional popups that disturb the user flow, exit popup appears only when a visitor shows the intent of exit, hence avoiding any kind of annoyance to the user.
Knowband provides the Exit popup module for Prestashop, Opencart, Magento and Magento 2. The module tracks the movement of the visitor on your e-commerce site and displays an interactive popup as soon as the cursor moves to the exit button. Check out the below-listed exit popup modules to know their complete features and benefits.
Customers love to purchase if they are provided some enticing offers. Surprise your customers at regular intervals with some amazing offers.
If you want to retain your customers, get beyond the conventional strategies. Make your customers feel that they are special. Apart from coming up with some attractive offers during holiday seasons or important occasions, announce offers and discounts when the customer expects it least. It is one of the best ways to gain loyal customers.
According to a survey by StacksAndStacks, “Internet users are 144% more likely to purchase a product after watching the video based on it”. The presence of a video describing the product helps the customers to get a better insight into the product. It imparts them with the feeling of having the product without actually using it. The product video helps in making a better purchase decision and can turn a visitor’s mind from ‘maybe’ to ‘sure’. It has been seen that the products which lack a video for description have half the chance of making a sale as compared to the video which has a video description. Well, videos have always been an ideal way for customer retention.
A study shows that “There is 11% chance that a transaction may be cancelled if the site response is delayed by 1 sec”. Therefore, the site owner must check upon the performance of their website. The factor may cost some conversions if ignored by the website owner. If acted properly, it may result in successful checkouts of the customers with positive feedback. The optimization process may include the modification of the CTA’s and the positioning of various aspects of the web store. Most of the time, the web store can make use of various tools and testing methods to optimize the web store
Email serves as one of the best options in terms of conversion rates. It simply cannot be left out of a well-built strategy, as you can count on a huge return if you use it. Email helps the sellers to connect better with the customers by providing them with substantial information about the upcoming products, offers or running discounts. It is one of the highly popularized modes of promoting brands. The method of Email marketing has been obsolete but it still holds a better conversion rate and its effectiveness can be seen even today. According to a survey about 70% of the customer response to an Email offer, thus, making it one of the best-suited options for customer retention.
To capture more email addresses on your store, Knowband offers the engaging spin and win email subscription popup. Check out:
Make use of scratch cards to retain customers. Let the thought of leaving the store stay away for a while by displaying a scratch card. Scratch card significantly increases the customer engagement rate in your store.
Try out Knowband’s Scratch card module, which allows store admins to put up a scratch card at the front end of their website. It persuades a user to scratch the coupon in order to win some discounts and prizes. Check out the complete features and benefits of:
While it is important to acquire new customers, not turning away the interest of the existing customers is essential too. Implement the above-mentioned strategies for customer retention and make your e-commerce store the first choice for old as well as the new customers. Have any questions? Let me know in the comments below.
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