Every eCommerce website owner looks to improve conversions on their store. More eCommerce conversions mean more revenue. Whether you have just started your eCommerce business or been in the journey since long, there’s always room for improvement which you can work upon to boost your conversion rate.
There are certain tricks, strategies, and best practices for it. Putting all together, here are the top 10 tips to consider for higher eCommerce conversions.
If your website or web pages take time to load, it can severely affect your eCommerce conversions. Studies suggest that visitors bounce off from websites that take more than 3 seconds to load.
A slow-loading website can hinder the shopping experience of your customers and they may choose to abandon the purchase mid-way.
Consider upgrading your hosting plan or switching web hosts to accommodate more website traffic. Remove unnecessary large files that are taking too much space.
Since the majority of the website traffic comes from mobile devices (smartphones) nowadays, it’s important to optimize your website accordingly.
Mobile Commerce is on the rise and has already surpassed eCommerce. A mobile-friendly eCommerce website brings more conversion than the non-friendly ones.
Take help of Google AMP for faster loading of mobile web pages. It helps you reduce your website’s bounce rate to a significant extent and improves the browsing experience of your mobile visitors.
One of the keys to boosting eCommerce conversions is simplifying your website design. From the homepage to the checkout page, every element should be highly optimized.
Eliminate clutter. Avoiding filling your website with too many elements and make it easy for users to navigate. You do not want to distract customers from their purpose, right?
Make use of whitespace and use visuals sparingly on your homepage. A simple, clean and well-organized website enhances user experience. Besides, it keeps the customer’s focus on your products and encourages them to explore your website without getting distracted.
Visuals play a crucial role in your eCommerce conversions. Texts aren’t enough to drive sales; you need high-quality images and videos.
Try to give as much information as you can through visuals. Give customers the type of experience they would feel when they are holding the product in their hands.
Take pictures from every angle with pinch-in and pinch-out zoom functionality. Use product videos to demonstrate how the product works. For example, if you are selling an automatic washing machine, show how to operate it or let’s say you are selling shirts, show how it would look on a person. Also, add a product size chart to highlight the measurements and let users know the model height as well so that if their height is the same, they can relate with it.
Don’t compromise on the image quality. Hire a professional photographer.
As per Baymard Institute, 21% of the abandoned carts take place due to a long and complicated checkout process.
The fact confirms that if your checkout process isn’t convenient, shoppers will likely give up the purchase. Every extra step added in your checkout process reduces your chances of conversion.
Simplify it as much as you can. Keep only those fields which are highly important; avoid asking for unnecessary information.
I would recommend using One Page Checkout that converts the standard checkout process into a single page checkout. It puts all checkout-related information on one page and allows customers to check out quickly.
Cart Abandonment is inevitable no matter how many strategies you apply. But that doesn’t mean you should give up on abandoned carts easily. Even if you recover a small percentage of those abandoned carts, it can add a certain value to your revenue.
Reach out to the abandoned cart users and persuade them to complete the purchase. Take regular follow-up as well but don’t overdo it.
It’s easier to sell to someone who has added the product to his/her cart than to a complete stranger. With Knowband’s Abandoned cart module, you can track abandoned carts and target those users accordingly.
Lesser the cart abandonment rate, higher the eCommerce conversions.
Why should consumers put trust in your brand? Why should they buy from you and not from your competitors? How do they believe in your quality services?
This is where social proof becomes valuable.
Do you know a consumer reads an average of 10 online reviews before finalizing their purchase decision?
Include reviews on your product pages. Yes, there will be some negative reviews as well but if you only highlight positive reviews, it can make shoppers doubt the authenticity.
Do not forget to highlight testimonials on your homepage. Testimonials are a great boost to your eCommerce conversions. They build customer trust by highlighting the experience of your previous clients or customers with your brand.
Offering free shipping to shoppers is one of the best ways to boost your conversion rate.
As per Invesp, 9 out of 10 consumers find free shipping to be the number 1 incentive to shop online. Also, orders with free shipping have a 30% higher average order value.
Today, most of the eCommerce websites offer free shipping so if you want to compete, you need to do the same else customers will likely prefer other brands over your brand.
If you still don’t feel free shipping is a good idea, I would like to tell you that high shipping cost is the primary reason for shopping cart abandonment.
How would you feel if a consumer finds everything so perfect on your website, decides to purchase but stops at the last moment just because you don’t provide enough payment options?
That would seriously hurt. This is not the way you would want to see a conversion getting failed. Different consumers have likings towards different payment options and that’s why you need to offer multiple payment options. Credit Cards and Debit Cards simply won’t be enough.
Accept digital wallets/e-wallets like Google Pay, Amazon Pay, PayPal, and some more in trend.
With too much of hoax and fraudulent activities taking place over the Internet nowadays, consumers have become a bit sensitive and fearful to share their card details online.
People have been deceived and lost their money. Others don’t want to be a victim of it. It’s your responsibility to ensure your customers that their information is safe with you.
Highlight the trust badges on your website, mainly on the checkout page that includes security logos related to site security, anti-virus, payment protection, etc.
There are some other ways as well such as offering guest checkout, adding a live chat support option to your website, creating a customer-friendly return policy, etc.
Follow the above-mentioned tips and I am pretty sure you would be able to boost your eCommerce conversions.
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