Hashtags play a major role in your social media marketing strategy. They help you grow your brand by boosting your product visibility, that too organically. Hashtags might not be much effective on Facebook but they are an important marketing tool on other social media platforms like Instagram and Twitter. In this article, I will mark 4 reasons why you should use Instagram Hashtags for your online business.
The most effective use of Instagram hashtags is to build brand awareness. The reason for setting up an Instagram business account is to make the users of that platform aware of your Brand. And to make that happen, you need to create your brand hashtags. This is important because if your hashtag contains your brand name, it will appear in the search results when users are searching for something about your brand.
Instagram hashtags help a lot in marketing products, but they should be relevant. Searches on Instagram are based on Hashtags only. When posting about a product, use Hashtags that you think would display your post in the search results. Think from a user’s point of view, what would they be searching that makes your post appear on the search results. Hashtags provide you with wide organic reach and increase post visibility.
There cannot be a better idea for brand promotion than launching a marketing campaign with a defined hashtag. Many popular brands have utilized the power of hashtags for branding. Coca Cola launched a “Share a Coke” campaign in 2011 where they asked people to share their coke moments by using the hashtag #ShareaCoke. The campaign was a huge hit.
You can create similar campaigns for your brand and go viral overnight on the Instagram platform. No paid advertising can beat this kind of promotion.
Know who your competitors are, track what they are doing, what they advertise, what kind of hashtags do they use. This will give you an insight into your competitors and you can analyze their strong points and weak points to make your brand look better than them. Learn what works best for you and what doesn’t. Moreover, hashtags keep changing, so keep a check on the latest trending Instagram hashtags.
If you want to get noticed by the Instagram community, start using hashtags, and use them in the right way so that your content is presented in front of the right audience.
Do you know, you can fetch Instagram content on your e-commerce website as well? Yes, you heard it right. If you own an eCommerce store on the OpenCart, Magento or Magento 2 platform, you can get this feature by using Instagram Shop Gallery.
Instagram Shop Gallery extension will add a beautiful Instagram section to your store. With the help of this extension, you can display your own Instagram account images and images based on hashtags, and then you can tag or mention your store products on the fetched images. Do give this a try.
If you have any more points to add in this article, do let me know by dropping a comment below. I would like to know your take as well on the Instagram hashtags.