From the home page of the site to the checkout page, every component of the conversion funnel contributes to the overall conversions of the eCommerce site. If each component is considered individually, probably the product page happens to be the most important one. This is where the actual sales pitch is presented to the potential customers.
No matter how much effort you put in the promotion of your site, it is the product page where the deal is closed. eCommerce giants across the world have realized the fact that it’s not just the end-product that matters. The overall experience around the product contributes to the purchase intention of the shoppers. A good product page is where the real magic of conversion happens.
If you own a Prestashop store, then, here are 10 must-have addons that can incorporate the essential features of product page optimization. Ready to grab a few more conversions? Read on.
1. Prestashop Product tab Addon
The real purchase process starts from the product page. Hence, you need to design it, so that, they stand out. The page layout and the way the contents are organized should be appealing. Prestashop Product Tab extension adds new information tabs on the products page. The admin can display text, image or video on the webpage. This is one of the ways to make full use of the limited spaces and offer maximum information about the products.
2. Prestashop Product Video Addon
While shopping online, the visitors can’t feel the product in their hands. Hence, the product images are not enough. Prestashop Product Video module allows you to include the videos on product pages without making any sort of code changes.
3. Prestashop Product Size Chart Addon
You can boost customer confidence in placing orders online and reduce the returns just by creating a comprehensive size chart with Prestashop Product Size Chart extension. Allow your customers to get the apt size and avoid unpleasant surprises for them later.
4. Prestashop Product Review Reminder and Incentives Addon
Online shopping is all about communication and sharing the shopping experience. So, why not use this idea to trigger some purchase intentions. Prestashop Product Review Reminder and Incentives Plugin can encourage the existing customers to drop their feedback and review for the products. This is one of the ways to boost the review and ratings of your product pages. You can now amp up the acquisition rate of your site.
5. Prestashop Back in Stock Addon
A sold-out item doesn’t have to mean a lost customer. Compel the store visitors to return back to the store by sending them reminder once the product is back in stock. The Prestashop Back in Stock extension allows the customers to subscribe for a notification whenever the product of their choice is in-stock.
6. Prestashop Sales Count Addon
Word of mouth can trigger instant purchase decision in the store visitors. Along with interactive review and testimonials, the sales count of a particular product can even motivate the customers to opt for that item. Prestashop Sales Count extension displays the number of times the product was purchased in the front-end. These sales pitches are aimed at creating a shopping experience where the customers feel that they are opting for the right product.
7. Prestashop Price Alert Addon
The Prestashop Price Alert plugin allows the customers to subscribe for the notification when the price of a particular product reduces to a certain limit. This is one of the ways to motivate the return of the visitors who left because of the price hike.
8. Prestashop Automatic Related Products Addon
In the competitive scenario, motivating the customers to the product page is quite a task. Hence, once the visitor browses the product, it is the responsibility of the marketers to make the full use of it. Prestashop Automatic Related Products module allows the store admin to display the related items on the web page automatically. You can boost the upsell and cross-sell with least hassle.
9. Prestashop Advance Product Attribute/Field Addon
Offering the personalized shopping experience can increase the customer loyalty with minimum hassle. The Prestashop Advance Product Attribute/Field can add custom information tab in the product page of the site. The store owners can now offer a better-personalized service to the customers.
10. Prestashop Product Availability Check by Zipcode
Non-availability of product at a particular location can increase the card abandonment of your site. Offers an option to check the availability of the item just by entering the zipcode. Prestashop Product Availability Check by Zipcode
Extension is one of the ways to incorporate this functionality in the products page.
Over to You
If you’re getting enough website traffic, but the conversions are not satisfactory, then, it may high time to take a serious action for product page optimization. Add the above-mentioned features on your site and create a well-rounded shopping experience that the visitors can’t help rave about.
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