From the home page of the site to the checkout page, every component of the conversion funnel contributes to the overall conversions of the eCommerce site. If each component is considered individually, probably the product page happens to be the most important one. This is where the actual sales pitch is presented to potential customers.
It is the product page where a majority of the consumers decide to make a purchase. Most of the eCommerce merchants focus on optimizing their checkout page. I agree, a checkout page holds more value for store owners but to bring customers to the checkout page, there needs to be a solid product page that compels a customer to go further. No matter how much effort you put in the promotion of your site, it is the product page where the deal is closed. E-commerce giants across the world have realized the fact that it’s not just the end-product that matters. The overall experience around the product contributes to the purchase intention of the shoppers. A good product page is where the real magic of conversion happens.
If you own a Prestashop store, here are the 10 must-have addons to incorporate on your store for product page optimization. Ready to grab a few more conversions? Read on.
The real purchase process starts from the product page. Hence, you need to design it, so that, they stand out. The page layout and the way the contents are organized should be appealing. Prestashop Product Tab extension adds new information tabs on the products page. The admin can display text, image or video on the webpage. This is one of the ways to make full use of limited spaces and offer maximum information about the products.
One of the drawbacks of online shopping is the inability to touch, feel or hold the product to examine it properly. Customers have to depend mainly on the product images, which also don’t always match with the product. Because of this, the chances of product return increases. This clears one thing that the product images are not enough. To minimize the product-related concerns, you should try adding videos to your product pages. Nowadays, customers prefer to watch videos for a better understanding.
Prestashop Product Video module allows you to include the videos on product pages without making any sort of code changes. You can add the product videos on the product pages from various platforms like Vimeo, YouTube, and Dailymotion. This helps customers make a better decision regarding their purchase.
A majority of the e-commerce returns take place due to incorrect product size. Customers become indecisive about their purchase when they are not able to figure out the perfect size fit for them. The bottom line can be reduced by providing correct size guides.
You can boost customer confidence in placing orders online and reduce the returns just by creating a comprehensive size chart with Prestashop Product Size Chart extension. This allows your customers to get the apt size and avoid unpleasant surprises for them later.
Product reviews play a big part in the purchasing decision of a customer. Reviews create a sense of trust among users. Research by Spiegel Research Center says that the purchase of a product with 5 reviews becomes 270% higher than the product with no reviews. Also, when reviews were displayed for a lower-priced and higher-priced product, the conversion rate doubled by 190% and 380% respectively.
So, why not use this idea to trigger some purchase intentions? Prestashop Product Review Reminder and Incentives Plugin can encourage existing customers to drop their feedback and review for the products. This is one of the ways to boost the review and ratings of your product pages. You can now amp up the acquisition rate of your site.
A sold-out item doesn’t have to mean a lost customer. Loyal customers wait patiently for the product to get back in stock. Now compel your store visitors to return back to the store by sending them a reminder once the product is back in stock. The Prestashop Back in Stock extension allows the customers to subscribe for a notification whenever the product of their choice is in-stock.
Word of mouth can trigger instant purchase decisions in the store visitors. Along with interactive review and testimonials, the sales count of a particular product can even motivate the customers to opt for that item. Prestashop Sales Count extension displays the number of times the product was purchased in the front-end. These sales pitches are aimed at creating a shopping experience where the customers feel that they are opting for the right product.
Fluctuation in the product price is quite common in online stores. Customers keep looking for the price drop, especially while thinking to purchase an expensive item. Keeping a regular check can be difficult and customers can still miss out on the price drop.
The Prestashop Price Alert plugin allows the customers to subscribe for the notification when the price of a particular product reduces to a certain limit. This is one of the ways to motivate the return of the visitors who left because of the price hike.
In the competitive scenario, motivating the customers to the product page is quite a challenging task. Hence, once the visitor browses the product, it is the responsibility of the marketers to make the full use of it. Prestashop Automatic Related Products module allows the store admin to display the related items on the web page automatically. You can boost the upsell and cross-sell with the least hassle.
Offering personalized shopping experience can increase customer loyalty with minimum hassle. The Prestashop Advance Product Attribute/Field can add a custom information tab on the product page of the site. The store owners can now offer a better-personalized service to the customers.
Non-availability of product at a particular location can increase the cart abandonment rate of your site. Provide an option to your customers to check the availability of the item just by entering the zip code. Prestashop Product Availability Check by Zipcode extension is one of the ways to incorporate this functionality in the product pages of your e-commerce store.
If you’re getting enough website traffic, but the conversions are not satisfactory, it may be high time to take serious action for product page optimization. Add the above-mentioned features on your site and create a well-rounded shopping experience that the visitors can’t help rave about.
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