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Cart Abandonment has always remained a major concern for the eCommerce merchants. Research says that 7 out of every 10 customers abandon their cart for some reason, which is a huge loss in conversions.
Though cart abandonment cannot be eradicated, e-retailers put their best efforts to recover those lost sales. Trying to help PrestaShop store owners recover their abandon carts, Knowband introduces the PrestaShop Abandoned Cart addon.
PrestaShop Abandoned Cart addon is a simple yet effective module to recover your abandon cart by tracking the abandoned cart users and encouraging them to make a purchase through regular follow-up emails.
Abandoned Cart Email Follow up - How it works?
Features of PrestaShop Abandoned Cart Module
1. Define the time period after which the cart will be considered as abandoned
PrestaShop Abandoned Cart addon lets you specify a time period after which the cart is assumed to be abandoned.
For example- If the time specified is 1 hour, then any customer having the product in his/her cart for more than 1 hour will be added to the abandoned cart list.
2. Multiple Email templates
PrestaShop Abandoned Cart module comes up with pre-existing email templates, classified into Discount Email and Non-discount Email.
The non-discounted email would be a general abandoned cart reminder email whereas, through discounted emails, you can persuade the abandoned cart users to make a purchase by offering them discounts.
The admin can add new email templates or customize the pre-existing templates as per their desire.
3. Design of Email Template:
The Abandoned Cart Module allows the store admin to modify the email content and design.
4. Set a time for the follow-up emails
PrestaShop Email Follow-up addon allows you to set a time for the delivery of the abandoned cart alert email.
For every email, you can define a minimum cart value following which the abandoned cart reminder would only be sent to those users who have their pending cart value more than the specified value.
5. Deliver your emails automatically
One of the best features of the PrestaShop Abandoned Cart addon is the ability to send emails automatically.
You can send abandon cart alerts either manually or make it an automatic process. In order to automate the email task, the store admin needs to set up the cron functionality on their store.
6. Track Abandoned Carts
All the details of the abandoned cart users will be listed under "View Abandoned Carts.”
The tab consists of the user’s name and email address, customer type-whether he or she is a guest user or a registered user. It also displays the last visit of the user in your store.
Moreover, from this section, the admin can send emails individually to every user and also check the pending items in their cart.
6. Check users who have converted into your customers
Every abandoned cart user who makes a purchase later will be listed under “View Converted Carts” with the details regarding their purchase date and time, order value, etc.
7. Abandoned Cart Analytics
PrestaShop Abandoned Cart module offers analytic comparison in the form of pie charts and graphs for Abandoned Carts vs Converted Carts, Abandoned amount vs Converted amount, etc.
PrestaShop Abandoned Cart addon is GDPR compliant, Responsive, compatible with all PrestaShop themes and has multi-lingual support.
Prestashop Abandoned Cart Addon is Compatible with GDPR: We have integrated the GDPR hooks on our Abandoned cart module. The main purpose of this feature is to export and deletes user data on the PrestaShop GDPR module request.
Additional Features of Prestashop Abandoned Cart Addon:
Benefits of PrestaShop Abandoned Cart for the merchants:
1. PrestaShop Abandoned Cart addon helps you recover your abandoned carts to a great extent, ultimately increasing your conversions.
2. The discount email template lures customers to complete their orders.
3. PrestaShop Abandoned Cart Reminder addon lets you send abandoned cart alerts even to Guest users.
Benefits of PrestaShop Abandoned Cart for the customers:
1. By sending abandoned cart alerts, PrestaShop Abandoned Cart module proves to be an excellent reminder for the users who actually forgot to complete their orders.
2 Emails containing a coupon code will surely excite customers and create urgency to make the purchase.
3. The email contains the direct link to the cart so customers can redirect to their purchase in one click.
4. Even Guest customers can get benefitted by Abandoned Cart reminders.
If you need any assistance or have any queries regarding this module, you can contact us anytime at email@example.com
If there is a feature you want on your Prestashop store, chances are that a Prestashop plugin will allow you to do it, if you don't find any such plugin you can always contact us for your custom plugin development requirements.