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The rapid expansion of the Internet has played a vital role in the growth of eCommerce. With the growth of eCommerce, the competition between the online sellers is also increasing and the best way to win this competition is to stay up to date on the latest eCommerce and internet trends. Every eCommerce store owner needs to have a great strategy for standing up in the market. One of the best methods is instant notifications which are also known as “Push Notifications”. These Push Notifications directly flash on the browser even if the users are not active on the website. If the merchant implements it perfectly, these push notifications can be an effective tool for customer relationship development.
Knowband Prestashop Web Push Notification Addon allows the customers to opt-in for the Automated Push Notifications. If a customer subscribes for the push notifications then admin can send the push notifications to the customer. The Web Push Notification module for Prestashop allows the store admin to send the push notification for the events like - Order status update, Abandoned cart reminder, Price, and Inventory update notifications. To win the competition and meet the new digital challenges, it is mandatory for all the online store owners to use the latest technology to re-target the existing customer base. As the online shopping habits of the users are growing day by day so the Web Push Notification module is one of the best tools for online shop owners to meet the new challenges in the eCommerce world.
Why you should use the Web Push Notifications:
Web Push Notification module allows you to send browser notifications to the customers. If a customer has subscribed for the Push Notifications then they will receive the notification if they are not on your website which increases the chances of the sales. During the sale season, the inbox of the customers gets flooded by the promotional emails so at that time there are very high chances that customers will not find your emails in the top 50 emails which will reduce the probability of purchases from the email campaigns. However, by using the push notifications you can notify the customers regarding the sales and new arrivals on your store.
The Web Push Notification Module allows you to send the Push Notifications for the various events like:
1) Order Status Update: Send the order confirmation status to the customers via push notification.
2) Abandoned Cart Alert: Send the follow-up notifications to the customers to remind them regarding the products in their cart.
3) Product Price Alert: Allow customers to subscribe to the price alert notifications so that as soon as the price will change a browser notification will be sent to the subscribers.
4) Back in Stock Alert: Notify your customers regarding the products restocked recently. The customers can subscribe for the notifications.
5) Custom notifications for Special Sales, New Arrivals etc.
Increase Customer Engagement:
The browser notifications will be visible to the customers even if they are not on your website, and if the customer will be interested in the offer/promotion then they can visit your store by clicking the notification.
Key features of the Web Push Notification Module:
The Web Push Notification Module Offers the following benefits:
Automated notifications based on specific events:
Send automated push notifications based on the specific events like:
Order Status update
Push Notification Templates:
The Web Push Notification Module Allows the store admin to customize the notification templates as per their needs. The admin needs to update the following details:
Notification Title: The Notification Title is just like the Subject Line of the NEWSLETTER and increases the chance of the clicks on the push notification.
Push Notification Scheduling:
The admin can schedule the push notifications for specific times. This is just like scheduling the email campaigns for the promotions.
Delay Push Notification:
In order to review the scheduled push notifications, the admin needs to visit the Delay Push Notification section. From here the admin can view/delete the scheduled notifications.
The details of the subscribers who have opted for the push notifications can be viewed from the Subscribers section of the Web Push Notification module. The detail of the subscribers includes - Browser type, Browser version, Platform (Windows, Mac, and Linux), Device, Country and Subscription time.
The Web Push Notification Module allows the customers to subscribe to the price or stock alert notifications. The admin can view the details of the subscribers who have opted for the price/stock alert notifications. This data can help the marketing team to prepare the promotion strategy or deals.
History & Statistics:
The History & Statistics tab allows the store admin to view the performance of the push notifications. From this tab the admin can check the details like Title, Primary Link, Sent Status, Click Status, Type and Date Created. For the analysis, the admin can group the details on Weekly, Monthly or Yearly basis.
Look and Feel settings for Alert boxes:
The Web Push Notification module allows the store admin to customize the design of the alert subscription boxes for the Price and Stock Alert.
Welcome Notification Settings:
The store admin can customize the welcome notification title, message, logo etc.
Benefits for the Customer:
If there is a feature you want on your Prestashop store, chances are that a Prestashop plugin will allow you to do it, if you don't find any such plugin you can always contact us for your custom plugin development requirements.