The holiday season is about to arrive. It is time for you to gear up and focus on your marketing ideas to generate more sales. The year 2018 recorded the highest ever e-commerce holiday sales with a whopping figure of $126 Billion. This was a 16.5% increase in the revenue generated from the last year and the numbers are going to achieve a new mark in 2019. (Source: Business Insider)
The festive season brings plenty of opportunities to scale-up your eCommerce sales graph. Looking to make the best use of this holiday season? Here are the 13 marketing ideas to kick-start your holiday journey and boost your holiday sales.
Customers know that brands would be competing against each other to attract more people with their offers and discounts. The one with the most compelling offers would win the race.
Think and try something different. Do what your competitors aren’t doing. Plan your promotions, get the customers excited. During the festival season, keep bringing changes in your offers at regular intervals to surprise your customers.
Capturing more holiday sales would require unique and enticing offers.
Gift cards capture huge sales during holiday seasons. In 2016, around $26 billion were spent on gift cards during the winter holidays.
The upcoming months are going to be hectic for online shoppers as they would have to buy a number of gift cards for their loved ones. You can lessen the burden on your customers’ shoulders by providing them with the Gift card facility.
Get your gift cards ready for the coming holiday season. Give your digital gift cards a look of the festival. For instance, you can make Halloween Gift Cards, Christmas Gift Cards, etc. Gift Cards will have the upper hand in your holiday sales.
Want to add the gift card section to your store? Try out our Gift Card Manager module for PrestaShop, OpenCart, Magento and Magento 2.
Tilt your focus from acquiring new customers to your existing customers. Bring them back to your store and show that you care.
Offer a special gift to your loyal customers. Make them feel that you miss them in your store. Existing customers contribute to 40% of your sales.
Mobile commerce accounted for more than $35 billion revenue in the 2017 holiday season. (Source: Marketing Land) The numbers went higher in 2018 and it is expected that mobile sales are going to outpace desktop sales in 2019.
Whatever ideas you have, plan them keeping mobile users in mind. Make sure that your site is mobile friendly. If it isn’t, optimize it today! Failing to do so can cost you a huge loss in your e-commerce sales.
It would be great if you have a mobile app.
Host contests related to festivals. Ask users to share user-generated content. For example, on Halloween, you can ask your customers or followers to share their stories related to Halloween and provide giveaways to the people coming up with the most interesting stories.
In this way, you will be able to witness maximum participation and keep up with the festival spirit, at the same time. It is one of the best ideas to grab user attention and catch more user engagement.
Active online shoppers wait eagerly for the festive seasons to collect heavy discounts and offer on products. Though customers show the intent to purchase when the season arrives, they take a lot of time while making a purchase decision.
Create a sense of urgency by setting up a timer for the sale. Let customers feel that they have a limited time to grab this opportunity. Highlight the timer clearly on the top of your website. This will help you in scaling up your conversions graph.
Customers are highly active on social media networks during festivals. Set a plan as to how you are going to utilize Facebook, Instagram or Twitter to shout out about your holiday sales. Promote and advertise your campaigns. It is the best time to get noticed by the people. Come up with some interesting and creative posts.
Start sending emails to your subscribers. Get them ready for the coming holiday season. Let them know what is waiting for them this festive season.
Push your emails at regular intervals but do not spam. An effective email marketing campaign can bring you a lot of customers.
This might interest you: How to grow your email list using popups and make them effective?
There is no better way to boost your holiday sales than a referral or loyalty program. When the shopping fever is high, it will help you maximize your sales.
Offer loyalty points every time a customer makes a purchase during the holiday season. Apart from a loyalty program, start a referral program. Ask users to refer your store products to their friends or family and reward them with a gift or cashback on successful referral. A successful referral would mean when a purchase has been made by the user who was referred.
With KnowBand’s Affiliate and Referral Program module, you will not only get the option to set a referral program but you can also allow customers to be your affiliate partner to earn gift vouchers.
A study by Invesp reports that 9 out of 10 consumers say that free shipping is the primary reason to shop online.
If not on other days, you should definitely consider the idea of providing free shipping during the festive season. Feed it in the mind of customers by reminding them repeatedly about free shipping.
If you are worried about the profit, you can adjust the shipping cost in the product amount. The tag of “free shipping” shifts the focus from the increased product price.
Hashtags provide you with high organic reach and increase your product visibility.
Set an occasional hashtag for your brand and start using it actively on the major social media platforms, mainly Instagram and Twitter. But make sure the hashtags are relevant.
Your brand hashtags will allow your followers to easily look around your brand, products or info just by searching with the defined hashtag.
It is the trend of Video marketing. Videos grab a lot more attention and engagement than images or texts. Use this to your advantage. Brands try to share happiness by creating a short, funny and a message-giving video clip.
You can follow a similar approach to make your brand stand out from the rest. A video can make a personal connect between your brand and your followers.
Catch up the holiday spirit by decorating your website in accordance with the coming festivals. Change the theme, give it a new look & feel so that your customers get the holiday feel by visiting your website.
For example, if you have implemented a Spin and Win popup on your website, you can customize it as per the occasion.
Knowband’s Spin and Win popup module provides a number of attractive themes for almost every important occasion like Christmas, Halloween, New Year, Black Friday, Valentine’s Day, Mother’s Day, etc.
E-retailers rejoice the second half of the year as this is the time when the sales graph rises drastically.
If you follow the right approach in implementing your marketing ideas for the holiday season, you can earn huge profits too.
There are many more ideas that you can get, however, I find these 13 Marketing Ideas to be the most effective to boost your holiday sales.
If you have some more ideas, do let me know in the comments below.