Gamification is a term that has gain popularity recently. It is a common marketing strategy to promote interaction and to get people excited about otherwise boring tasks. Ok, and guess what? You can add gamification to an eCommerce website with ready-made plugins, thanks to the amazing modules.
For all its quality, modern marketing has a few shortcomings. In modern form, product advertisements can come across as trying too hard to persuade. And this is a costly and time-consuming mistake. An innovative way to get your users more engaged in your site and potentially keep them coming back well into the future is by using the concepts of gamification on an eCommerce website.
This article will revolve around Gamification and how it can help you improve sales with customer engagement. Then we’ll see how the gamification module can be used on various occasions and events. Let’s jump inside!
What is Gamification?
Since consumers have more locations and ways to shop than ever before, retailers must find ways to make online shopping fun and enjoyable to be successful. By integrating game elements into their business processes, they have started to boost the online consumer experience, making online shopping not only appealing to innovative goods and low prices but also enjoyable. This term in a business known as gamification, a trending subject, and is generally characterized as the use of game thinking and elements in non-game contexts.
How Gamification helps your business?
Link your games and your rewards to business goals. It’s fun to play games and compete with friends, but you don’t want to distract yourself from the reason you’re at work: to make money. Remember these points before implementing the Gamification tactics on your eCommerce store.
Put in place the right technologies
To improve competitiveness, leverage a leaderboard
Provide useful benefits that are worth fighting for
Using it as an opportunity to boost the integrity of sales data
Key Benefits of Gamification on eCommerce
Customer Engagement
Gamification Improves customer engagement by keeping your customers invested in the fun element and the acquisitiveness of winning a reward adds more to it.
More email subscribers
The gamification modules increase engagement and the rewards or the coupons won by the customer goes to their Inbox. Hence, to claim the reward, they have to put their email address.
Better Customer Experience
The gamification added to the website improves the overall layout and UX of the store. Various Gamified modules add a fun element on the home page itself. It increases the customer experience of every type of eCommerce customer coming to the store.
Customer Loyalty
To take customer loyalty to the next level and improve interaction, it is possible and even recommended to add game elements to your website. Reward points and loyalty programs increase customer retention rates.
With improved customer engagement and customer experience, you can see higher growth in the conversion rate. It also adds more subscribers to your email integration software that you can use email marketing.
How to add Gamification to eCommerce Website?
Add interactive modules to your web-store
You may want to start by experimenting with smaller ‘gamified’ elements that do not affect your entire site if you are new to gamification. There are, luckily, several such modules that you can easily add.
You can build them manually (if you know how to code) if you want to add interactive modules to your website. Alternatively, a dedicated module may be used.
You can add a Spin-to-Win module, puzzles, sliders, quizzes, or run contests and giveaways on your store. The Spin and Win module by KnowBand is highly recommended as it has several themes for every occasion, from Valentine’s to Halloween.
Establish a system of points and give incentives
Do you know that you can convert your complete website into a Game? By designing an overall rewards system, you can turn your entire site into a game. This generally means, in practical terms, rewarding users with ‘points’ for completing different tasks and interactions.
You can incentivize users for dropping a product review, blogging, reading posts, participating in one-time activities, or offer loyalty points on every purchase they make. They will be given fixed incentives or be able to spend them on the benefits of their own choice as users gain more points. The sky is also the limit here.
Scratch Coupons as Exit Pop-up
Digital scratch-off coupons are perfect for increasing consumer engagement and improving the number of transactions. Scratch-offs have become increasingly common to win coupons and or prizes.
Everyone loves anything to win.
Mobile scratch-off coupons allow companies on their websites to generate excitement among the visitors. You can add scratch coupons developed by KnowBand to your eCommerce store. The Scratch-off Coupon module is available for PrestaShop, Magento, and OpenCart store.
Wrapping Up: Gamification is an exciting approach to improve the interest and involvement of customers and visitors on your website. If you are searching for a way to turn passive viewers and readers into active users, the response might be to add game-like elements to your site. You can make visiting and using your website a lot more enjoyable with a little experimentation.
Recently, the Hyperlocal Delivery Model is trending in the eCommerce industry and the main features of on-demand hyperlocal delivery are efficiency and features. Along with a website, the demand for an application like a hyperlocal marketplace mobile app is empowering the home delivery model.
People pay extra for doorstep delivery and they do it willingly. They are already paying extra for food delivery services offered by Uber Eats and DoorDash.
Providing delivery services on the e-store can be the best service company for both seasoned and inexperienced entrepreneurs. Since 2014, digital ordering and delivery have risen 300% faster than dine-in traffic. The concept is appealing because it does not entail significant investments and maintains a sufficiently high profit at the same time.
You can start with minimal resources and grow your company gradually. In addition, delivery services are more important than ever with the rise of e-commerce. That’s why it’s an excellent solution for an entrepreneur to start a courier service. Knowband offers a Hyperlocal Delivery Package solution to start a delivery business with ease.
Do you know how Hyperlocal Delivery Model Works?
The hyperlocal delivery model is an ideal example of the fusion of age-old shopping methods and technical advancement. The hyperlocal on-demand delivery services work in a limited region and deliver products in the given time.
A hyperlocal company’s service scope could drop anywhere from a few meters to a few kilometers from the company’s location.
Think not only of FMCG, but also of house maintenance, grooming, and other customer-worthy services. So a hyperlocal company can step in and do the job if there is a restaurant nearby that does not provide home delivery for food.
You can refer to these articles for starting your hyperlocal delivery business:
Hyperlocal Mobile App for On-demand Delivery Business
Create your delivery application following the hyperlocal delivery model. Build various applications for different characters for this scenario, such as drivers, shippers, and customers.
Knowband’s hyperlocal delivery app is a robust solution for creating a delivery app for local home delivery services.
What is the ‘Hyperlocal Mobile Delivery Complete Package’?
The complete solution for Hyperlocal Marketplace is a combination of the Hyperlocal Marketplace Module and the Mobile Application. It has all the marketplace features for the website and gives you the mobile app advantages that are the major highlights of this article.
For PrestaShop Hyperlocal Marketplace Module, you can refer to our previous article:
Features of Hyperlocal Marketplace Application (Complete Package)
The Hyperlocal Marketplace Mobile App developed for the PrestaShop platform converts a hyperlocal online marketplace into a mobile app for native Android & iOS e-stores.
The Hyperlocal Mobile App allows users to select a specific location and shop for items in a specific region. By only selling goods from nearby vendors, the PrestaShop Hyperlocal Smartphone App makes deliveries quicker. It is ideal for services like online food delivery, grocery delivery, and medication.
1. Integrated with Google Map
In the PrestaShop Hyperlocal Marketplace module admin panel, the store admin can add a Google API key and retrieve worldwide locations. Also listed is the step-by-step guide for creating an API key.
It enables the store owner to pick locations for both its goods and sellers.
2. How sellers can register on Hyperlocal Marketplace?
The PrestaShop Hyperlocal Marketplace has an easy seller registration feature. Admin will approve your request and you are ready to sell.
3. Admin and seller can define shipping area and location
The PrestaShop Hyperlocal Marketplace Mobile App helps the owner and other registered sellers to offer their services. It offers various functionalities to admin and seller for setting up the price rules for different locations. The region in which they are going to deliver their products can be defined.
4. The UI of Hyperlocal Marketplace Mobile App
The user interface has various functionalities that provide a better customer experience and engagement in the marketplace. Customers can input their location by themselves or they can allow the app to auto-detect by providing GPS access.
Once it has been set, they will see products available in their location but it allows them to explore more products available in the store.
5. Customize your Hyperlocal Mobile App and give it a dynamic appearance
There is some very prominent functionality the app offers that enhances the UX in your store. A personalized app can be created as per your requirements. You can make some custom changes and update its look and feel accordingly.
The PrestaShop Hyperlocal App Builder module provides the store owners with a very powerful backend that allows them to edit & manage their applications effectively.
Home-page is the most important element of the app that abstractly represents everything about the app. It has a DIY drag and drops option for layout changes and various other features for banner, product display pattern, countdown timer, etc.
It is possible to set the App name, logo design, splash screen, theme, colors, font styles & much more as desired. The final applications on the website will have their unique brand identity. You can customize anything from color options to tab bar elements like home, category, cart, scan, etc.
6. Social proof helps in decision making
Reviews from customers play a huge role in improving reputation and boosting sales as well. The Mobile App Builder of the PrestaShop Hyperlocal Marketplace allows users of the app to post ratings & reviews of the products/services they buy. To improve cross-selling, the apps are made compatible with PrestaShop Related Products.
7. Deals and discounts are a game-changer
On the PrestaShop Hyperlocal Marketplace Mobile App, users of the app get the advantages of using website coupons & vouchers. Discount coupons/vouchers excite online shopping consumers as they get some cash off on the items to be bought.
8. Give your customers a smooth purchase flow
The Mobile App PrestaShop Hyperlocal Marketplace remains in full sync with the inventory of the website like categories, products, data, etc. As the inventory updates and adjustments will be automatically updated on the app simultaneously, you can sit back and relax.
9. Marketing is easy with Hyperlocal Marketplace Mobile App
Push notifications are the mechanism for getting users of the app back to the app by attracting ongoing deals& offers. The PrestaShop Hyperlocal Marketplace Mobile App does the same and enables store managers to configure and deliver to app users an infinite number of personalized templates push notifications.
App users have the option to share any product’s connection to any of their favorite platforms on social media. Social networking networks can add more new customers to the Mobile App Industry & sales can be boosted.
10. Automated order tracking notification system
What most app users don’t like is being confused about when the order is going to be shipped. Thus the PrestaShop Hyperlocal Marketplace Mobile App enables push alerts for order status updates to ensure accountability of order deliveries. It is possible to highlight new promotional deals along with these.
The complete Hyperlocal package benefits
The PrestaShop complete hyperlocal marketplace package has several benefits for the owner, seller, and customers.
The app is GDPR compatible and supports multiple languages that allow you to sell globally.
It has social login functionality that increases the number of registrations
In case of slow or no internet connectivity, the PrestaShop Hyperlocal Marketplace Mobile App offers offline browsing for app users.
Chat Support is the ideal medium for customers to communicate with the store manager via WhatsApp chat or Zopim chat support.
It supports all the shipping and payment gateways which are necessary for customer conversion.
Additional benefits with the Hyperlocal Marketplace Mobile App package:
Incorporated with one-page checkout
A single-page checkout screen provides the Hyperlocal Marketplace Smartphone App for PrestaShop. This makes it hassle-free for the purchasing process & keeps the user experience at par. Only the requisite inputs are taken from the app users during the one-page checkout.
Spin Win Email Subscription functionality
Compatible with the PrestaShop Spin Win extension is the PrestaShop Hyperlocal Marketplace Mobile App. If the store administrator uses both in the store, the pop-up gamified spin wheel can be seen only by opening the app with useful discounts. With email subscriptions, re-marketing can be aimed at consumers.
Conclusion: We believe this is the right time to invest in a hyperlocal business as individuals become more and more open to the idea of online delivery. The idea behind these is very simple and without huge amounts of capital, it can be implemented. Once the simple items are sorted, the only thing you need is to keep on top of your customer service game.
All in all, the hyperlocal industry has given all stakeholders a great push and made them play their best game to represent consumers in the best possible way.
The marketplace modules are available for Magento, OpenCart, and PrestaShop platform and the Hyperlocal Marketplace module is available for PrestaShop platform.
One of the most common questions we get from users is, ‘Which extensions do people normally use on Magento 2 store?’ You often struggle when exploring for the extension which matches your store’s requirement. The holiday season is right around the corner and extensions like One Page checkout, Spin and Win email subscription module, Multi-Vendor Marketplace and Abandoned Cart are the popular Magento 2 plugins which you are already aware with.
In this article, I’ll be highlighting some ‘not so famous’ but best Magento 2 plugins that might help you with your sales, conversions, bounce rate or abandon cart issues.
Let’s dive into it.
1. Custom Registration Fields
I am adding Custome Registration Fields Magento 2 extension at the top of the list. If you want to give personalised customer experience to your users and need more information from the user then you need to add some custom fields. A Magento 2 plugin, Custom Registration Fields is developed to help you add custom fields on the registration page of your eCommerce store. This can be useful to gather more information for providing custom personalisation experience to customers.
2. Earn Loyalty Points- Magento 2 Extension
Online shop owners can now attract more customers by giving them loyalty points on various occasions. You must offer loyalty points to your existing customers or on the new registration because it can get you to achieve customer acquisition. Loyalty Points – Magento 2 Plugin will increase customer engagement and boosts customer retention.
3. Become an Affiliate or Referral
Affiliate and referral programs are sources of passive income. The affiliate and referral program plugin for Magento 2 is highly customisable and feature-rich. Any customer can register as an affiliate and an affiliate customer earn money in exchange for the purchase done through their channel.
The Magento 2 Customer Affiliate and Referral program allow the store owner to display social media icons for sharing the referral link on social media platforms like Facebook, Twitter and Pinterest.
4. Gift Card Manager
One of the best ways to call new customers on your store to shop is by offering them a dynamic product called Gift Card. It is the new preferred way of showering love on special ones on special occasions. Gift Card saves the time of the indecisive user and gives them a choice to present the best on any event.
With Magento 2 Gift Card Manager extension, you can increase your customer base, generate advance revenue and increase brand awareness. The gift card can be sent via email on the desired date or the sender can print it for delivering it physically.
If the customer shares the store product on Facebook, it allows the e-marketer to offer a fixed or percentage-based discount. Customers will get a coupon code. It is the sneakiest way of advertising without any additional effort. This Magento 2 plug-in multiplies the customer base, brings new customer and increases brand awareness.
6. Return manager
If you are looking for a solution to manage your cancelled orders and return orders then Magento 2 Return Manager Extension is all that you need. It allows the customers to raise a return request and add a reason for the return. Customers can ask for a return, refund or replacement.
It reduces the extra efforts and manages the return requests flawlessly. Admin can place the order return button in different sections of the front end. Do not miss out on potential customers because a return policy on eCommerce store brings more loyal customers to your store.
7. Product Size Chart- Magento 2 Plugin
When it comes to buying an outfit, online shoppers mostly have concerns about the size of the product. They aren’t sure which size will fit them perfectly. This inevitably causes customers to place a return request later due to the size issue.
You can incorporate a Product Size Chart extension in your Magento 2 store. A size chart allows you to improve the purchase experience of shoppers and also makes your product page user-friendly. You will observe a downfall in product return or exchange rate.
Incorporate social login option in your checkout page because it reduces cart abandonment by improving the conversion rate graph.
9. Preferred delivery time
Some of our users ask for an extension through which the product can be delivered to their customer on the desired date and time. The Preferred Delivery Time extension for Magento 2 is the one you need.
By installing this extension you can allow customers to pick a desired date and time slot for the delivery of their order. Be it a birthday or an anniversary, now you can deliver a gift on their special day.
Final Thought:
These are the extensions that can reduce cart abandonment, boost the conversion rate, increase your eCommerce sales and give your customers a user-friendly experience. Install these extensions to your Magento 2 store and enhance the customer experience.
Knowband provides Magento plugin development services to enhance the functionality of your eCommerce stores. There are many extensions available on Knowband store for Magento, Magento 2, PrestaShop and OpenCart store. www.knowband.com
Every year, thousands of new businesses pin their hopes on becoming the next big success story. Most will not reach the towering heights of, say, Amazon or Facebook, (not generalizing) but a few will undoubtedly blossom into industry leaders. They are the businesses that will help shape the future with creative products, efficient ideas, and strong leadership skills.
Different new trends have begun to emerge that will mature and reach their true potential by 2021. You can make great strides and start 2021 in style by exploring these trends and eCommerce services. As the pandemic situation is clear to everyone if any new business is setting up then it should go digital. For new companies nowadays it is compulsory. So, if you go for mobile application development, or adopt AI and AR, it is worth it.
Here are the top 9 eCommerce services and trends on the radar for 2021.
1. ReCommerce will see a New Dawn
The ReCommerce can rule the world of retail and eCommerce that’s why I have kept it on the top of my list. Nowadays the re-commerce industry no longer has the garage sales picture of the past. The second hand is not only a good alternative to price but also has become an environmentally friendly way of life.
ReCommerce and trade in used goods have immense potential. This is not only reflected in the high demand electronic sector but consumers are looking forward to ReCommerce in every industry. The current growth we see in rebuying reflects the great potential in ReCommerce and consumer electronics in particular.
2. eCommerce Logistics
The home delivery apps and marketplaces offering on-demand services are the most popular business trend to follow post-COVID-19. Everyone is counting on 2021 hence it can be a new boost for delivery companies.
Online food delivery businesses, fresh goods delivery, medicine delivery, and many other doorstep delivery services can see a rise this year. Folks are searching for improvement and on-time home delivery is the one they are looking forward to.
3. Booking and Rental Services
COVID-19 has changed how people, whether domestic or foreign, will determine their travel plans. Though travelers are ready to adjust to the new standard,’ the conditions for decision-making on the various aspects of travel and accommodation are expected to undergo unprecedented change.
You can provide rental and booking services with a hygiene maintenance facility and this will surely a good service to provide post-COVID. This will make you stand out from the competition and is necessary for the new normal. With 2021 getting closer, travelers are expected to change the way they fly and grow.
The market size for hyperlocal services was measured at $1,324.2 billion in 2019, and by 2027 it is expected to hit $3,634.3 billion, with a CAGR of 17.9% from 2021 to 2027.
Hyperlocal services are those services delivered within a small geographical region in which vendors are able to deliver products or services within a minimum amount of time. Hyperlocal services include the distribution of products and services; for instance, food and grocery delivery business, medicines, furniture, electronic items, and other fast consuming products.
You can start your home delivery business by using the delivery boy app or launch your marketplace with ready-made hyperlocal marketplace modules and manage it with minimal effort.
5. Sell on-demand personalized products
In having your e-commerce company noticed, personalizing your website plays a major role. Online, a wide variety of goods are available and each product needs to be presented to the right consumer in the right way.
If you fail to do so, your products will remain stagnant in your inventory without reaching the customers who require them.
The personalization of e-commerce lies in knowing each client’s preference and needs and giving them a special tailor-made experience. This article is a complete guide on how to give a personalized customer experience.
6. Digital Health Care Apps
Online health and fitness apps have gained next-level popularity in the last few years and the pandemic has added a lot to health care apps success.
You can do something if you are physically powerful. That’s why for the market it is an important app. So many new things can be provided.
Your health nowadays must be tracked by some application. You may provide them with certain facilities, such as calculating their BP, sugar, etc., which is mandatory for regular testing.
These types of facilities would definitely give rise to the demand for your application. You can now create your Mobile App with the ready-made module.
7. App for Educational Content
If we are talking about the future, then education is the most important element. The pillar of the country’s growth is education. It provides a person with their identity, their thought, etc.
If you suggest that only higher education should be educated, then you might think about providing small children with basic material. For a start-up, this is a brilliant idea.
You should provide the students with outstanding content so that they can stay connected to your application. Launching a service marketplace can be a platform start for educational content creators and other freelancers.
Read: Create a Hyperlocal Service Marketplace like Fiverr and UrbanCompany
8. Buy online and collect from store services
People have often preferred to purchase items offline after doing thorough online research. And others may be doing the opposite of offline research and buying them online. They are opting for BOPIS services because it has several benefits discussed here in my previous article.
Nearly 88% of consumers browse the web before purchasing anything. Even if this is not recent, the number of people following this strategy will rise in 2021.
9. AI and AR will set the stage
It was perfect for Alexa and Google Home to turn the lights on, tell you the weather, and play your favorite radio stations. But they took over the e-commerce market quietly, too.
Artificial intelligence (AI) serves as your online in-store partner by supplying your clients with customized advice and feedback. AI uses the previous buying history and browsing habits of shoppers to show them items that they are more likely to buy.
Online shoppers do not try on or physically test the product they want to purchase, unlike in physical stores. Augmented Reality (AR) helps to eliminate this barrier by allowing consumers to see how they will look at a particular product right before buying the product.
You would definitely see a rise in conversions and a decrease in the return rate by introducing AI and AR in your e-commerce shop.
Conclusion:
In the e-commerce market, the B2B model has always been dominant. In order to survive and succeed, not just consumers, but also every organization needs products and services.
Getting a clear understanding of their desires and shopping experiences is the only job. In 2021, this pattern is going to shoot up. Let’s wait and observe the huge development in the eCommerce industry.
Was this article helpful? Do write a comment below and let us know if you have something more to add.
No one likes to face unpleasant or bad online shopping experiences. The technologies are changing rapidly according to the way customers behave while online shopping. But, running an online eCommerce shop isn’t a piece of cake for everyone. Often, a minor issue like slow page loading time can increase your bounce rate and make you lose revenue. To eliminate this problem Google came up with the solution called, Progressive Web App(PWA) in the year 2015. PWA Mobile App for eCommerce is noted for responsiveness, fast loading, rapid installation, and very exciting features. The qualities like this give it the potential to replace native apps.
Knowband is popularly known for providing the best eCommerce solution to a wide range of eCommerce platform owners. Knowband offers readymade plugins for platforms like Magento 2, PrestaShop, OpenCart, and WooCommerce to provide eCommerce Progressive Web App solutions to its customers.
E-Commerce Progressive Web App(PWA) gives you the look and feel of the app (as of native) with all the advantages of responsive websites. It is available for almost all browsers with a quick installation facility. The user interface of the PWA Mobile App looks like an app and can also work offline, even with a slow or no internet connection. It also provides mobile push notification features that provide updates to users on a timely basis.
#1. Customer Engagement and push notifications:
Customer engagement is one of the top priorities in the current eCommerce scenario. There are several ways through which store admin can improve customer engagement using a Progressive Web App. The store owners can use push notification features to inform about current website updates, discounts, stocks, and sales. Moreover, the “Add to Home screen” pop-up makes it easier for customers to install the app instantly on the PWA Mobile App.
#2. Improved security with no installation:
It is important to gain the trust of customers with Progressive Web App Builder. The sale is more likely to improve when customers trust and rely on your PWA Mobile app. So, the PWA mobile app considered all the security parameters to be followed to gain customer trust. Progressive Web App Maker can be easily added to the user’s mobile home screen with a few clicks and users can easily get away from lengthy installation processes.
#3. Higher conversion rate:
PWA Mobile Apps are fast loading and offers high performance, unlike native apps. It also uses website content efficiently that positively influences users and boosts conversion rates.
#4. Seamless Performance:
Users can access the Progressive Web App Maker allowing the users to access the required data even when they are not connected to the internet or an unstable network. The PWA Mobile App works perfectly in those areas with an unstable network connection and allows users to perform several activities on the app.
#5. Improved Search Ranking:
Google discovers and crawls Progressive Web App(PWA) easily and effortlessly because each page of a web app has a unique URL. This means that you can get much-needed traffic in your web app.
#6. Cost-effective:
Progressive Web App Maker is a lot cheaper than native app development. The native app requires a separate version of iOS and the Android operating system but the PWA app consists of only one cross-platform to launch. It is a great way to cut down the expenses of developing applications. Basically, a PWA Mobile App can be simply derived by opening the website on a mobile browser.
Top 10 PWA examples of online marketplaces
As you can see there are many benefits of the Progressive Web App in the eCommerce industry. There are many global brands that integrate PWA on their websites. We have mentioned top global brand examples that showed shocking results after integrating PWA into the website.
Jumia:
Jumia is an African eCommerce website, launched in Nigeria in 2018. It has expanded to over 14 countries, including Morocco, Kenia, South Africa, and Egypt, etc. The obstacle in Jumia growth was its target audience visiting the website from 2G internet connection and the customers are having low-end phone experience with data limitations issues. Jumia eliminates the obstacle by providing a smooth user experience through PWA for eCommerce. After that Jumia became hit and visitors spent more time on the app that also showed a significant decrease in bounce rate.
33% higher conversion rate
50% lower bounce rate
12X more users than native apps (Android & iOS)
5X fewer data used
2X fewer data required to complete the first transaction
25X less devices storage required
Flipkart:
Flipkart is considered one of the top e-commerce platforms in India. It is giving neck to neck competitions to websites like Amazon. Flipkart got abandoned by many users in 2015 because it is not able to compete with native apps. The reason is users are not getting a fast and responsive user experience.
After that Flipkart came with a solution called Flipkart Lite. It is a progressive web app that is built to provide a great user experience to customers and it became a huge success. PWA apps run fast, work offline, and help to re-engage customers. The push notification feature in Flipkart gives timely and relevant updates to their customers and also works in offline mode.
3x lower data usage
40% increase in user engagement
70% more conversion rate
3x more time spent on site.
Ali Express:
AliExpress was launched in China in 2010. It is a global retail company that has gained popularity in top countries such as Russia, Brazil, and the US. AliExpress is often compared to eBay because buys can directly sell their products to customers. The company gained popularity and implemented an eCommerce PWA Mobile App solution to its website to cater to the needs of both web and mobile customers. After that Ali express rebuilt its online presence with a fast and reliable eCommerce Progressive Web App
82% increase in iOS conversion rate
104% more new users across all browsers
2x more pages visited
74% increase in time spent
OLX:
It is another brand that has adopted the PWA Mobile App Builder technology. The company headquarters is in Amsterdam and operates in approximately 45 countries. In 2014 South African media group called Naspers acquired 95% of OLX. The OLX strategy is to allow customers to buy used products at a lower cost. They have also included a chat option where the customers can negotiate product prices.
The majority of traffic in OLX comes from mobile devices and the figure was continuously growing. The only problem was the website’s slow speed leads to more bounce rate. The company came up with an eCommerce Progressive Web App solution and provided an “Add to home screen” feature that increased the engagement rate.
250% increase in engagement rate
23% less time until a page is interactive
80% lower bounce rates
146% increase in CTR (click-through rates) on Ads
Alibaba:
Alibaba serves millions of buys and sellers located in 200 countries. It is the world’s largest global wholesale platform. It serves more than 2 million buyers around the world. The majority of users are using Alibaba via mobile devices so they came up with native Android and iOS apps. Soon, the company realized that customers do not want to download apps because of its large size mobile application. Customers can easily perform the transactions from their web browsers rather than downloading the app which is more than 60 MB.
Alibaba decided to opt for the eCommerce PWA Mobile App Builder platform. Alibaba integrated features such as Add to Home Screen, Push Notifications and the motive is to engage more customers and to provide a fast and reliable mobile experience. And Alibaba is successful to engage visitors and impress their users with a reliable and fast mobile experience.
76% higher conversion rate.
14% more monthly active users on iOS
30% more monthly active users on Android
4X higher interaction rate
Pure Formulas:
The Pure Formulas company is specialized in providing health and nutritional supplements, vitamins, minerals to buyers. The problem with Pure Formulas is that the checkout process is too slow and page loading time is very much high and that results in low conversion and high cart abandonment rates.
Pure Formulas come up with the solution to that after implementing Progressive Web App Builder on their website. Progressive Web App Maker lowers the cart abandonment rates. Customers can now easily find needed health products. Customers can also plan a menu according to their preferences, health state, and dietary needs.
+23% to mobile revenue;
14% to the conversion rate;
+9% to the average order value.
Garbarino:
Garbarino is an Argentina-based company that offers a wide range of products from furniture and electronics to toys and DIY items. After implementing Progressive Web App Creator, Garbarino obtains better performance, decreases in load time, and visitors navigate more on the website.
The interface of the web app is very much user-friendly, convenient and the features like filter, discounts help the customers to pick up the best product from the list.
27% Conversion rate increased
35% increase in Pageviews increased
9% decrease in Bounce rate decreased
Snapdeal:
Snapdeal is the largest online marketplace in India that offers multiple products to its customers. The range of products varies from electronics and kitchen appliances to clothes and online entertainment. With the increase in the rate of user engagement, Snapdeal decided to implement eCommerce PWA Mobile App Builder technology on their website.
This was a fortunate decision for Snapdeal because Progressive Web App Builder provides a pinned footer menu, convenient filter menu, fast loading page and etc to the web app. Along with that users can also visit the web app even in offline mode. It added value to the user experience and enhances their shopping experience.
UK Meds:
The pharmaceutical industry is no longer behind in terms of technology and UK Meds is the live example for that. The goal of UK Meds is to deliver the medicine to the customer’s doorstep conveniently and easily. The UK meds consist of all important features such as consultations, treatment, placing an order and getting it delivered, etc.
UK Meds consists of all those things that a customer requires and to cater to all the needs of the customer without leaving behind in technology, UK Meds decided to implement Progressive Web App. It makes their web app easy to load, enhances the user experience, improves revenue, etc.
5 Miles:
5 miles builds a bridge between nearby sellers and buyers. It is an online marketplace that is used to trade such things as cars, clothes, kitchen items, second-hand stuff, and so on. But the company was not able to deliver a better user experience to the customers. Because of the low retention and high bounce rate, the company decided to switch to native apps, but this strategy turns out to be very expensive and challenging.
After getting inspired by technology trends, 5 Miles opted for PWA for eCommerce and it turns out to be a boon for them. The web app became fast and efficient and also showed a good decrease in bounce rate. The app also allows you to participate in a real-time bidding process, the bids change in flash and you may also get a drop-dead bargain.
50% decrease in bounce rate
30% increase in conversion rate
30% increase in the time spent
Conclusion –
If you want to deliver a fast and seamless shopping experience on mobile, then you must opt for a Progressive Web Application. An eCommerce PWA Mobile App can bring much more to the table than you have ever thought of. We have mentioned worldwide brands that get benefits from PWA and you can also get the same by implementing it on your website. Knowband is here to turn your ideas into reality. If you invest wisely you are also able to obtain profit from PWA. You can contact us at support@knowband.com.
Valentine’s week is right around the corner and if you haven’t started preparing for the 1st biggest sale of 2021 then it’s time. People have started shopping online more after the COVID-19 outbreak and it is more convenient ordering products from their comfort zone.
When it comes to showcasing your eCommerce store for Valentine’s Day, we often fail to find innovative marketing ideas. I am sharing some Valentine’s Day Marketing ideas that will bring more engagement and attention to your online store.
1. Acknowledge the buyer’s motivation
First and foremost, consider the inventory of your store and recognize which items might be well suited for purchase for Valentine’s Day. You now have a list of items to push with your marketing strategies once you’ve worked this out.
Shopping trends on Valentine’s Day have changed quite a bit over the years. Valentine’s Day isn’t just about romance anymore. Consumers are going to spend cash on family members, kids, coworkers, pets, and even themselves.
Less planning goes into shopping on Valentine’s Day, which means that during early February; almost half of the shoppers expect to shop. You still have plenty of time to get your plans for marketing in place.
Read what is buyer motivation and how to motivate a visitor to buy a product.
2. Sell products with out of the box Gift Ideas
To find the products that make the most sense for someone to purchase as a gift for a significant other, go through your product offerings. To highlight these items as perfect Valentine’s Day options for everyone who visits your website during the weeks leading up to the holiday, create graphics and copies for your homepage and other related pages on your website.
You make it easier for them to see their choices and make a choice for someone trying to find out what to buy their partner, which makes it much more likely for them to click through and make a purchase.
You can even sell products with on-demand printing options. It is one hot and trending gift idea popular among millennials.
Everybody wants to feel like they have a decent deal. If anything, Valentine’s Day is particularly real, because many people are searching for presents that seem costly or fancy without having to spend a massive amount. High-quality goods at higher prices leave them broke going into March and what if the gift is not liked by the receiver?
In that case, you can offer e-gift cards in your store. Personalized photo-printed gift cards will be more attractive and the indecisive sender will buy them happily.
One of the best ways to win customers during a busy shopping season is to engage your shoppers with holiday-specific deals that will inspire them to buy from you (and not one of your pesky competitors). In the form of a percentage discount, a sales incentive is most commonly used, but other choices fit better for you.
Restaurants can share Feb-special recipes. Salons can offer a couple of discounts. The eCommerce store owners can promote their products with love theme-based campaigns and special couple discounts. The possibilities of Valentine’s Day marketing ideas are endless!
A successful campaign for email marketing will do wonders. For e-commerce firms, it is one of the best holiday marketing tactics. Two weeks before Valentine’s Week, start pushing your promotional texts, but do not overload your clients’ inboxes.
Even though social media is a perfect medium for e-commerce promotions; email marketing is a time-tested tactic to grow both revenue and the client base. You can share sequence mail and also, discount and promotional emails including the ongoing deals.
This is the time to bring back your lost customers by chasing the abandoned cart. Some abandoned cart strategies listed in this blog might help.
6. Offer Fast and Free Shipping Choices to busy bees
Timing matters for any gift-focused holiday. A gift sends for Valentine’s Day, delivered after Valentine’s will spoil the mood. That means that the concern about goods arriving on time will cause visitors to hesitate to press the “buy” button for e-commerce sites.
Also, additional shipping prices will drive them away. You can offer free shipping and affordable fast shipping option to your customers. Promote the shipping option for late browsers that they need to select for guaranteed delivery in time.
“Choose 2-day shipping to get your order delivered before February 14!”.
7. Bundle together related items to make better gifts
For Valentine’s Day, some couples may be reluctant to purchase a product that they fear will seem cheap or that is not enough for the occasion. One way to address this problem is to bundle many products together.
You can upsell and cross-sell relevant products. If you sell soaps then you can club it with scented candles and aromatic fresheners.
Go through your listings of goods with an eye for things that can be clubbed together into even better products than they were apart. And make sure you include these combo-products in the list of things that lead up to the big day you highlight on the website.
The niche opportunity it used to be is not Valentine’s Day. Brands and merchants far beyond the traditionally common categories of gifts will take advantage of the spike in holiday shopping with the right marketing. Take these marketing tips and turn them into the company’s love-filled campaign full of goodness.
Drop a comment below if you have any exclusive marketing ideas for Valentine’s Week that can be implemented on eCommerce stores to generate more traffic.
Valentine’s day, love day is just around the corner. As a matter of fact, people around the world spend a lot of time looking for a present for their loved ones on this special day. Valentine’s Day eCommerce sales surpassed a record $21 billion worth of goods in the US alone last year, with one in four Americans ordering their gifts online.
Maybe not everyone will get all lovey-dovey and starry-eyed in February, but because of the increased sales opportunity, marketplace sellers and online store owners will love this time.
The pandemic hit the lives hard but Valentine’s week is the chance to show your love, care, and affection to the person closest to your heart. People will surprise one another with gifts and for that online shopping will be their first choice.
Is your eCommerce store ready to sell love for Valentine’s love week?
I am sharing a list of 7 PrestaShop modules that will add love vibes to your eCommerce store
1. Build your Storefront with a Romantic Look
This is probably one of the most all-time things shop owners can think of during Valentine’s Week preparation: decorating the store to make this romantic day look and feel like it.
Showing people Valentine’s Day spirit in your store will boost the customer shopping experience. It also inspires them to purchase more, particularly when your design layout is eye-catching.
Website Decoration Effect Module for PrestaShop smoothly implements the love effect on the store. You can add these effects on various pages of the store. Different header elements, footer elements, and other random elements are available and a special holiday discount coupon strip can be displayed at the footer.
2. Sell Love themed Products
It can be a real challenge to buy presents for loved ones, whether it’s a best friend, better half, or other, especially if you want to stray from the conventional equation of candy-flowers-teddy bear.
Loved-themed custom gifts from the customer are a perfect way to shower love on their special one. It is a perfect opportunity to showcase items that may not necessarily have been thought about by your audience.
Custom design products like a coffee mug, books, love quotes printed t-shirts, and other such products can be designed and personalized.
3. Let them Buy Valentine Special Gift Card
Valentine’s Day is a high-yielding time for gift-giving, unlike other holiday times, such as Christmas or Black Friday, which is more likely to inspire personal purchases.
To find the ideal gift for their loved ones, friends, and family, shoppers usually browse through different websites. Why not let your shoppers give photo-printed personalized e-Gift cards to their loved ones?
On your PrestaShop website, the Gift Card module adds a gift card section and provides you with pre-existing gift card templates for various occasions, including Valentine’s Day.
Now that Christmas and New Years’ are over, Valentine’s Displays in grocery stores are already up. If you haven’t started decorating the front end of your e-Commerce store for Valentine’s Day, now is the time!
An attractive gamified element on your home page will increase customer engagement.
To give your website an awesome look, the PrestaShop Spin and Win Module have several themes planned for every occasion. Be it Chocolate Day, Rose Day, Pledge Day, Proposal Day, Teddy Day, and Valentine’s Day, we have covered it all.
Click here to know what clients have to say about spin to win, gamification popup.
5. Promote your sales, offers, or campaigns for holidays
Buyers are concerned about losing out. Tapping into this anxiety will lead to creating more sales. When tapping into this Fear of Missing Out (FOMO), flash sales, limited-time deals, and holiday promotions are excellent.
For last-minute campaigns, a perfect idea for a flash sale is to create a separate page that includes all the products with discounts. Chocolates, mugs, and heart-shaped pieces make perfect flash sales items for Valentine’s Day.
Promote your sales and define the deal rules in advance with PrestaShop Advanced Promotion Manager. It has several templates and customized options available for the store owner.
6. Grab their Attention with Exit Pop up
If a customer wants to leave your website without completing the purchase, a tempting deal at the point of exit can influence their buying decision. Through the exit pop-up, you may make an effort to make them stay and complete the order.
The owner of the store will boost both customer loyalty and website sales. This Valentine’s Day, don’t let the visitor go away without making the purchase.
Exit popups also ensure that, unlike other popups that can appear at any point in time, the user experience is preserved until the very last moment. In addition, you can use PrestaShop Exit Popup as an entry pop-up too.
7. Offer Seamless Home Delivery of the Products
Everybody wants to surprise their loved ones on Valentine’s Day. Thus, giving an anonymous gift delivery to your customers reveals how thoughtfully you handle your customers.
Imagine that this Valentine’s Day marketing idea would be a ‘lifesaver’ if a person wants to confess his love to someone but doesn’t have the confidence to give her the gift personally.
You can manage the home deliveries on the PrestaShop store with Delivery Boy App. It makes the whole tedious process a simple one. Many eCommerce owners are using it, here are some reviews.
Conclusion: Valentine’s week is approaching rapidly and adding these or any of these PrestaShop Modules will empower your sale and increase customer engagement in your store. These are easy-to-implement ideas that will be of great use to you on this special occasion.
Not just Valentine’s Week but these modules are excellent for all over the year sales. Visit the KnowBand store for any eCommerce assistance.
The mobile users have been increased remarkably in the last 5 years and this graph will increase in coming years as well. For eCommerce, most of the users (79%) who own a smartphone have shopped through mobile phones at least once.
Store owners always try to optimize product page content, invest in marketing plans, and entice new customers with various discounts and deals. Even after so many efforts, they fail to make them reach the final step of the purchase- Checkout. A mobile responsive checkout page that loads fast and functionalities like social login, multiple shipping and payment methods, and a customizable layout is most demanded.
Upgrade your checkout system to a state-of-the-art interface and functional method that improves your store’s conversion rate. Mobile Responsive One Page Checkout enhances the usability of the checkout process and makes it easier for consumers to complete transactions on their website, regardless of their computer or browser. The sensitive CSS turns the dimensions of your website into a perfect layout for every gadget.
Mobile Responsive One Page Checkout
A responsive design increases your website visibility on the search engine that can bring more visitors to your web store. Maximum cart abandonment occurs due to poor checkout page experience and a responsive page will reduce that too.
Prestashop One Page Checkout by KnowBand is completely responsive on every gadget. All the elements of the checkout page load quickly on a single page that improves conversion, reduce cart abandonment and increases sales.
Social Login
Let your customers sign up or sign indirectly via their social media accounts to your store. Mobile Responsive One Page Checkout module for PrestaShop provides a fast login to Facebook and Google+. PayPal login is one of the most challenging features of PrestaShop Checkout.
This modified version of the PrestaShop One Page Checkout plugin allows the customer to log in to their PayPal account.
PrestaShop mobile responsive checkout page extension offers a drag-and-drop feature for layout customization. With the aid of drag and drop functionality, it is easy to prioritize checkout fields.
You have to select a field and position it where you want it to be shown.
It is incorporated with three layout designs- Single column, 2-column, and 3-column view
For example, in the 3-column view, the payment field is in the middle column but if you want to shift it to the last column of the checkout page then you just have to drag the payment field and position it where ever you want to. You can do this with any field and achieve the desired checkout page look.
Also, the width of the columns can be adjusted.
Payment and Shipping methods
Adding several shipping choices and payment methods is another way you can get more conversion.
The Mobile Responsive One Page Checkout module for PrestaShop allows you to add different shipping choices for various modes of payment. You can add a particular type of payment method for any one or more shipping choices.
It gets annoying if you ask your customer to register with a long registration form having several unnecessary fields. Guest checkout feature for the lazy buyers is the best functionality of a checkout page.
It increases conversion at a higher rate and the responsive one-page checkout module is integrated with this.
Other Features of Responsive One Page Checkout
Add extra fields: It has several fields that can be customized and you can add a new field in case you want to collect more information from the visitors.
Inline Validation: The inline validation is another feature that intimates the user if any mandatory field is skipped.
Google Auto Address Fill: It automatically helps the user in filling up the registration form.
Email integration: The PrestaShop responsive one-page checkout module is integrated with MailChimp, SendinBlue, and Klaviyo email integrators that collect the customer data for email marketing.
Set the priority for checkout fields: PrestaShop One Page Checkout gives you the option to organize your checkout fields. In addition, the checkout area may be labeled as Mandatory or Optional. A customer will not be allowed to continue processing if he exits an area that has been identified as mandatory.
Abandoned Checkout Statistics: PrestaShop Responsive One Page Checkout now gives the store owner an incredibly helpful function that allows them to track down the transaction rates, the number of abandoned checkouts, the missed sales, the number of orders, and the revenues received from those orders.
Checkout Behaviour Report: This feature helps monitor the behavior of customers who have abandoned their carts. The module displays the percentage of information given by online users who have abandoned their cart. For the admin to be able to delete those that are not filled by the customers and are unnecessary.
Custom CSS and JS: There is an option in the Prestashop One Page Checkout Admin panel to add custom CSS style and JavaScript to the checkout page. You can make the necessary changes without changing the code of the Prestashop one page checkout module.
Free Shipping Condition: Free shipping attracts more buyers to the store and increases conversion. Also, it increases the average cart value. Prestashop Responsive Checkout gives you the option of setting a minimum sum for displaying a ‘Free shipping’ banner on the checkout page.
The outcome will be displayed in the form of a progress bar. As soon as the customer hits the limit set for the cart, free shipping is given on their order.
Conclusion: No matter how attractive you have made your e-commerce website, if you are unable to offer a great checkout experience to your customers, you can lose out on conversions. Try the Mobile Responsive One Page Checkout module for PrestaShop that includes all of the features listed above and much more!
Abandoned cart recovery emails are one of the toughest to do right, mainly because you don’t really know why your customer left your website before the order was finalized – wasn’t the item, right? Was its cost of shipping too much? Haven’t they had enough time?
Looking at all those possibilities, instead of one single email, I highly recommend building an email chain. Also, do not presume that it would be resolved automatically by applying a discount to your retargeting email!
What is an Abandoned Cart Email?
One of the most successful ways to get your customers to go back and buy is the recovery or abandoned cart email. You can create FOMO or influence the customer with the ‘Discounts Only for Them’.
Abandoned cart emails are sent in a customized manner to consumers to connect with them about their previous intent to purchase a product. They are one of the most successful ways to handle abandoned cart problems, considering the more personal approach of abandoned cart emails.
Why do people abandon their carts?
For various purposes, various individuals will abandon your cart. Someone who first visits your site and leaves the cart may have different reasons than a loyal customer who does not buy. Similarly, there might be those that visit your site frequently and leave the cart repeatedly.
You can help determine what the underlying concerns really are by segmenting your email list when you get customer details into a few high-level categories, and then define a suitable solution to fix them.
However, you will need to go through the entire thing strategically, in addition to having the text right in the individual emails to convert people.
Send emails to bring them back
It’s no secret that the most powerful way to meet lots of people at once is by email. They give you access to a personal space that is 40 times more powerful than Facebook or Twitter for attracting new customers.
Customers who have left the cart must know who you are and why you are sending an update.
Sending an email will allow you to recover some of your previously lost sales and potentially convert more of the traffic to the website that you attract.
Create your own abandoned cart email sequence
One email may not be enough to allow people to behave on abandoned cart emails.
As such, to get people to complete a purchase, it is smart to put together a short series.
Up to three emails in total are perfect. For some of the earlier emails, you cannot get the customer at the right moment, so a later email is worthwhile to ensure that you can get them to communicate with you.
Push notifications will push them to make a purchase
Using push notifications as opposed to text messages to reach the customers is certainly easier. Only make sure you’re not sending them too much, or else users will opt-out of receiving them.
To boost their experience and add value, submit push notifications based on the user’s position. Boost your interaction with Push Notifications and help you improve your conversion rates.
You can give them abandoned cart details, offer deals, discounts, and more once the visitor has opted in to be a subscriber.
An exit pop up before they leave
Another effective way to grab customer attention is by reminding them about the abandoned cart just before they leave.
A pop-up window with cart details and a discount coupon can do wonders! You can show a discounted or not discounted pop up window on the exit page.
Types of the email you can send
No customer thinks the same way and all types of customers have different requirements. Treating them as a unique customer will give a personalized experience to them and that may lead to conversion.
To attract different brains, you need different strategies. Here are some ways you can do this.
Emails creating FOMO (fear of missing out)
A list of the items left behind in the cart will include most of the abandoned cart emails you encounter. These emails provide all the basics you would expect: the name, picture, and price of the product.
You can make the goods more convincing by adding the number of reviews along with the average ranking.
Seeing something like the number of purchases or a high rating will give you an instant dose of FOMO to complete that purchase ASAP.
Add some personalization
More than 60% of customers enjoy reacting to their favorite retailers’ personalized emails.
As much as you can, you can always try to personalize emails. The above segmentation helps with this, but other information can accompany it. The obvious one is the use of the name of the client in correspondence. Many providers of email services allow for this.
Discount emails can bring them back
If you have segmented your list of abandoned cart emails, there is a possibility that you would have a clear idea of why the customer has abandoned the cart.
Because the deal (i.e. free delivery, coupon code, free returns, etc.) is more likely to be tailored to the individual’s reasons for not purchasing, this adds customization again and will engage the consumer to communicate with you again.
When it comes to your most loyal clients, discounts are extremely counter-intuitive.
They are familiar with your brand and have shown a willingness to regularly buy from you before; so with another discount, you probably don’t have to risk your profit margin.
How to Write a Follow-up email?
There are some important rules that you should remember before writing a recovery email.
Add a catchy subject line that sways
Adding colors will influence emotions
Beautiful font pairing play off each other
Build trust with appropriate email and website branding
Minimal design helps you to concentrate on key functions
Animated GIFs are trending
A tailored experience goes a long way
You can also add a product recommendation
There are plenty of variations in architecture to explore. That’s why knowing who your subscribers are and what they need from you is vital.
The reaction that you get from readers will give you an indicator of how well your campaigns are going, such as open and click-through rates. For custom emails, check out:
How to write an abandoned cart email to bounced customers?
PrestaShop Abandoned Cart Module
The PrestaShop Abandoned Cart Module offers features that you can use to recover the lost sales. It has a functional backend with several email templates and it allows you to send push notifications as well.
Another super cool feature of the abandoned cart module by KnowBand is that it can show an exit-intent popup with a discount. Some of the features are discussed below:
Auto triggered emails
After a fixed wait for corresponding emails, PrestaShop Abandoned Cart email follow-up addon sends discounted notification emails automatically.
Also, you can manually run cron jobs to update the abandoned cart list and send follow-up emails to the respective customers.
Push notification
It lets you create and change as many push-up reminder templates as you like. The admin may also customize the popup’s content accordingly.
Serial Remider Settings
Exit Pop up
A notification popup shows the Prestashop Abandoned cart module to remind customers about the things they left without purchasing in their carts. The popup contains the list of abandoned cart products and the discount coupon code which the customers can use to get discounts.
Email with templates
Flexibility to select from ready-made discount and non-discount models is provided by the Prestashop Email Follow-Up addon. As per business requirements, you can change the topic and content.
Custom email
You can create custom emails like discounted and non discounted emails.
You can offer a discount coupon of 10% discount to all the customers while for a specific cart value like above $100, an email with a discount of 15% can be sent. Additional discounts can be offered as per the cart value and this can be done with few clicks.
Analyze the behavior of carter
You can understand the shopping choices and needs of your customers by monitoring pending carts using Prestashop Cart Abandoned addon, which allows you to better market your items. The cart analysis will give you a better understanding of abandoned carts and converted carts.
Additional features
Well, understanding that a large number of people abandon carts from a specific country might tell you that shipping costs are a key obstacle that they only see when they get to the purchasing point.
As a consequence, you could fix this by providing reduced or even free shipping to visitors from that country in your cart recovery email for that list of people.
Conclusion: The abandoned cart recovery email is your chance to redeem clients who, for whatever reason, almost bought from you but then bailed. Rising conversions and ROI means there is something right you’re on.
If you need some explanation about the topics I described, please let me know, I’d be happy to help! Cheers
You can check out the articles below if you would like to learn more about coping with cart abandonment.
The business plans we have for the year 2021 are disturbed by the pandemic but we still have hope to grow businesses on digital platforms. Different new trends have begun to emerge that will mature and reach their true potential. This article is certainly focused on the recent social media marketing trends to follow in the upcoming years.
Social Media have become a potential marketing platform in the last few years speaking digitally and now with features like AI incorporation, GPS integration, and the latest technologies, it is one of the top-rated marketing platforms.
Facebook with a user base of 2.7 billion is on the top while Instagram and Pinterest follow it down the row. A business requires a large customer base, and these social media platforms have tremendous growth as many small businesses are operating from Instagram and Facebook Shop.
Popular Social media platforms and some statistics:
In the ’90s when social media began to spread, it was only a means of communication. People used to make video calls to their loved ones across the globe and this is not the case now. They use social media to make purchasing decisions, around 70% of B2C clients are acquired through social media.
Everything has changed and from a report, 81% of the US population is using social media platforms and over half are registered on two platforms. So, regardless of which social networking sites you want to invest in, you have a high chance of reaching clients that you may not otherwise have reached!
Which Social Media platform is best for the business in 2021?
This can be a tough question since this question doesn’t have a single answer. The best social media platform to use will vary from company to company, depending on the products or services provided by user groups, and network flexibility. Each social media platform is specialized for various roles, information, and groups of people, just like each company.
That’s why we’re going to discuss top social networking platforms, so we can help company owners like you decide which channel would be the most profitable for you.
Examples of Social Media
· Facebook and Facebook messenger
Every small company ought to be on Facebook. Facebook offers small businesses a variety of ways to advertise their services, improve customer support, and raise awareness with more than 2.7 billion monthly users.
It can seem difficult to use Facebook for business because its rules and algorithms change frequently. With the correct tactics, however, Facebook is one of the best methods to reach a particular audience through paid campaigns.
· Instagram
After Facebook, Instagram has become the new home to brands. Instagram is now used for business by more than 25 million businesses worldwide. More than 200 million people view at least one business profile every day.
Instagram has become the new brand home, where interaction is high, fans are brand-loyal, and it is possible to achieve real business objectives.
· Pinterest
A fairly unique proposal is offered by Pinterest to companies. It’s a place to communicate with friends and influencers, much like other social media networks. But it’s also a lot more than that as a visual search engine and productivity tool for planning your dreams.
Pinterest users are increasing every day. The number of Pinners using Pinterest per month increased 28 percent to 322 million monthly active users since last year.
· YouTube
YouTube can be a powerful small business marketing video site and for several forms of organizations, video is highly engaging and useful. Creating a YouTube channel for your organization gives your audience a single forum for sharing and engaging with your content.
The global reach of YouTube is huge, with 80 different language choices, local versions in 91 countries, and nearly two billion monthly users. The platform covers 95% of the internet population, and global diversity is expressed in its top-performing countries.
· LinkedIn
LinkedIn is another famous social media platform for business marketing.
It can be a powerful tool for you if your company follows a B2B model, or targets customers based on work titles!
LinkedIn has 303 million monthly active users; most of them are in or close to the world of work.
· Twitter
Twitter has 330 million active users who show up at least once a month and 145 million daily active users.
The average time spent on Twitter is approximately 3:39 minutes per session, considering the design of the site.
During the last few years, Twitter has gained dramatic popularity and growth.
Twitter is an impressive social media channel with over 330 million active monthly users, where individuals share and find bite-sized content.
The largest chunk of Twitter traffic comes from the smartphone, like most social media sites.
· TikTok
TikTok, launched in 2017, is rising at an amazingly fast rate. Users of TikTok spend an average of 46 minutes watching videos on the app every day.
An average user of TikTok opens the application 8 times a day.
TikTok is a highly addictive candy for social media that urges individuals to continue watching short videos.
TikTok has been the 7th most downloaded app in the last decade in just a few years.
· WhatsApp
WhatsApp Business is intended specifically for companies. It has been built from the ground up to give consumers a concierge-like service and will be used only by business owners.
Due to the way WhatsApp as a service is built, there are a few prerequisites for running WhatsApp Company.
· Snapchat
Users of Snapchat use the service about 30 times a day, spending 28 minutes on average.
The multimedia messaging app has over 238 active users regularly and is among the younger generations’ most popular social media sites.
In the U.S. alone the app has over 46 million monthly active users.
Employing User-generated content on Social Media
For quite a while now, influencer partnerships have been a part of a brand’s marketing strategy. User-Generated Content (UGC) is a great advantage that we’re just starting to explore social media campaigns.
When influencers share a product’s photos and videos, it can spark various distinctive and attractive ideas. When ordinary people talk about your product compared to celebrities and models, consumers find it even more reliable and authentic to make a purchase decision.
Reports say that every time they make a purchase, over 64% of social media relies on UGC. Compared to those made by the brand itself the view of a UGC video is tenfold higher.
Incorporation of AI and AR
There is a range of AI-powered tools to provide insights from the social media posts, profiles, and audience of your company. Measure the brand and trends via social media.
Social media intelligence driven by AI can enable businesses to quantify and enhance brand value, identify customer patterns, and understand target audiences.
Social media sites such as Snapchat provide AR filters that users can apply to turn their faces into animals or add to their images elements such as flower crowns or glasses.
But facial filters aren’t just for games and fun. Branded filters can be used by companies to quickly promote their brands on social media.
Social selling
Find out the right social media platform for your product and your target audience. Social selling is just what it sounds like: it’s the social media method of selling.
This sales arm is especially useful for the relationship-building aspect of the sales process, from researching prospects and communicating online, to sharing and interacting with posts from prospects and leaders to create confidence and knowledge.
When you’ve figured out where your audience spends time online, it’s time to create the profiles that you’re going to use to connect with prospects and leads.
Facebook Marketplace
The Facebook Marketplace business is a platform to discover, sell, and buy goods. This marketplace enables businesses, along with regular Facebook users, to sell their goods. Via Facebook Messenger, all transactions are possible, enabling businesses to communicate with customers one-on-one.
With Facebook Marketplace, you can reach interested buyers and establish a one-on-one connection with your audience. You don’t have to pay extra to list the products on Facebook Marketplace and it offers a lot more benefits. Selling on the social media marketplace is a lot easier than selling on a single vendor website.
There is another Facebook feature for selling your products: Facebook Shop. It is easy to create and any Facebook user with a business page can sell through it.
Instagram Marketplace
Instagram Businesscan be a great option for selling online and this is going to trend in 2021 because the user base of Instagram is increasing. It has more than 1 billion active monthly users and 90% of them follow a business account. Instagram Business connects passion and it is a platform for talented and creative storytellers, here I am talking about brand storytellers. It gives you to make a sparking bond with users, allows you to connect with new customers, and strengthen your relationship with existing ones.
Content created by users will evolve to include remixes. Remixing is the practice of taking and recreating existing formats, models, or ideas to convey the personality or ideas of a user. It is on the rise through apps such as TikTok and Instagram Reels, according to Talkwalker. The pattern is only just beginning, the research added.
In the future, there will be more co-production opportunities, with brands supplying consumers with models to base their content on. This will encourage more organic ties between businesses and customers.
With brands engaging with new customers and producing extra content that stands out from the crowd, the marketing industry should expect 2021 to bring even more possibilities for remixing.
Social advertising has a dynamic future
Social advertising isn’t the latest 2021 trend but it is going to increase this year. Advertising on social media platforms allows you to reach a wider audience than those who are following you.
To boost our brand awareness and engagement on the respective social media sites, you can use Facebook advertising, Instagram Ads, Pinterest ads, and other social media ads. To drive leads and sales, several other businesses also use social media advertising.
Ad on social media is an efficient medium for your marketing campaign that offers a higher ROI for your ad spending. As time shifts, social media undergoes an online transformation that affects both company and consumer behavior.
People have now started to demand a more personalized type of advertising experience on social media. Therefore in the modern world, brands that can easily adjust the modifications and easily offer diverse advertising to social media users will definitely earn praise.
Audio Search in Social Media
Have you ever found that the pop-ups, advertisements, and advertising of that subject seem to come out of nowhere when you’re talking or looking for something on social media? This is not a coincidence; it is a marketing technique that is totally deliberate and prepared.
This is an emerging technology that we will see and lead up to more in 2021. For marketers to see what goods and activities are trending and are most sought after, social listening may be used more in the future.
Live Streaming
Live streaming for advertisers is no longer a novelty; the way brands communicate with their audiences is changed by live content. In immediate and genuine ways that other social media formats do not a live video, approach engages audiences.
And with two-thirds of extra spending on live streaming, advertisers are paying more attention.
Live streaming keeps the audience rising. The Internet is an extremely big location. Live streaming lowers expenditures. To train new hires, some organizations use live streaming as part of their training programs. Reduced prices would mean higher sales.
Instagram Reels
Instagram stories are already popular but Instagram Reels is the new feature added to Instagram in the year 2020. As part of your social media campaign, it’s worth giving Reels a try. Instagram, as it stands, has more than 1 billion active users. It is a wide target audience to hit, and if you’re already posting to Instagram, then this is a good addition to that job.
Another plus about using Instagram Reels for your ads is that, if you have a public account, these short videos hit not just your followers, but also the broader IG network. Once it appears in the Explore tab, Reels brings you in front of users that you wouldn’t have access to in your daily Feed.
Future of conversational marketing
Business communication is interrupted by the transition to messaging channels, and chatbots are increasingly becoming a cornerstone of digital marketing.
A modern, customized approach to doing business online is conversational marketing. By using the power of questions one at a time, it pushes customers through marketing and sales funnels, just like a real-time conversation. It’s an automated dialogue with visitors to your website.
This is the way how you can find out exactly what customers want, consider their pain points, and provide them with the right service or real-time marketing.
Chatbots
Our modern-day manifest destiny is bot-powered commerce. Bots help customers find solutions with the support of messaging apps, no forms, cluttered inboxes, or wasted minutes spent searching and scrolling through content, regardless of where they are or what device they use. Intertwining contact, operation, and transactions, bots offer services, unlike the self-serving ads of the past.
Wrap-up: These are the social media trends that will be followed by many businesses in the year 2021. I found it interesting to be able to dig through each pattern and see the many possibilities they offer globally for social media marketers.
There can be more things to follow in the year 2021 if you want to excel in your business. Subscribe to our newsletter or if you find this article helpful then let us know!
