Consumers’ demand for tailor-made products has reached the sky in recent times. Going back a few years, this was primarily limited to personalized mobile cases and mugs where people used to have their pictures printed on their mobile case or gift personalized mugs to their close ones, and it was more or less seen in brick-and-mortar stores.
Product customization has now turned into a vast online business and it is being offered for a variety of products. Some brands have their whole business based on product customization while some are adding customization trend to their business to enhance the shopping experience.
Product Customization or Product Personalization is a process of delivering customized goods and services to the customers as per their needs and desire. Customers can either approach a merchant to make certain customizations in a product or personalize the products themselves, exactly the way they want. The latter is what the online stores offer, where customers can customize the products online.
Product customisation has made a stand in the eCommerce market and has caught the attention of the e-retailers. Let’s try to understand why the Product Configuration service has gained popularity among the eCommerce merchants.
Starting a business hugely depends on customer’s liking towards it, and the idea of personalization has been gladly accepted by the customers.
Product customisation adds a personal touch to the product. When customers design it their way, the end product not just remains a product but a feeling gets attached to it no matter whether they are doing it for their own or for someone else.
Since customers like the personalization concept, it provides Brands with an excellent opportunity to excel in the eCommerce market.
One of the major benefits of product customization is that it develops customer loyalty. And there is no better way to gain customer loyalty than offering them full access to design the product as per their taste. The primary reason for earning that loyalty is customer satisfaction.
Apart from customer loyalty, product customization enhances brand loyalty. If you provide your customers with ample customization options, they will more likely feel attracted to your brand and would prefer it over your competitors in the future purchases.
Product Personalization establishes a connection between the brand and the customers and improves customer retention to a significant level.
Moving further to the advantages of Product Customization is that it brings you sales.
In the end, there is only one thing that matters- the number of sales. If you have made your customers loyal towards your brand, sales aren’t going anywhere.
Customers do not hesitate in paying extra for a personalized item because they do not see it just as a product but something of their own. I can back this through a study by Deloitte which reports that 1 in every 5 consumers would not mind paying 20% extra for an exclusive product.
Also, as per Invesp, 59% of the marketers are getting a good ROI after offering the product personalization facility.
Product Personalization also encourages word of mouth marketing because if one customer feels totally satisfied with your services, he or she would definitely recommend your Brand to others. This way, you can expect a higher count in your sales figure.
Adding to the benefits of product customisation is that a personalized purchase gives you a more detailed analysis of your customer’s preferences, likings and taste than a normal purchase.
When customers purchase customized products, Brands can collect that information and utilize it to offer products based on their previous preference.
So, we can say that Product Personalization helps you know better about your customers and offers you an advantage over your competitors.
According to some stats collected by Invesp,
53% of the online shoppers feel that brands who offer product personalization provide a valuable service.
45% of the shoppers are more likely to shop from a store that offers personalized recommendations.
The increasing popularity of product customization has made the online shopping experience intriguing for the customers. So, it is high time to start offering product customization services and take your business to the next level.
If you have an eCommerce website on the Prestashop Platform, you can consider using PrestaShop Product Customizer/Designer.
PrestaShop Product Customizer adds a Customization tab to your product pages, depending on the products that you have made available for customization from the back-end of your website.
From adding the desired images to putting up a customized text and QR code, PrestaShop Product Designer comes with a variety of features to help customers personalize the products just the way they want.
It also provides merchants with a lot of customization settings like setting up the customization price, providing customers with the design preview and much more. So, if you want to add the customization facility to your Business, PrestaShop Product Customizer addon is highly recommended. It provides you with an amazing opportunity to increase the average order value.
That’s it. I hope you enjoyed reading the benefits of product customization.
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