Online shopping is booming and people are obsessed with eCommerce websites, spends hours and hours exploring the product of their choice. There are some very popular quotes which make shopping, therapy, cardio or a hobby. It clearly says how obsessed people are. There are many types of customers and store owner needs to keep all of them not just engaged but make them shop. Retailers can appeal to any kind of customer by using a point-of-sale program to hold customer data and product sales reports at their disposal.
Some of the eCommerce visitors like exploring before buying and some have a focused approach with a to-buy list which makes them a good customer. But, being a retailer or eCommerce store owner, you cannot rely on one type of customer. Every shopper is different and they follow a certain pattern of buying with different priorities. You being a retailer must have visited many shops or manufactures before buying the product for sell. You also have a pattern which makes you a type of customer. I am discussing some specific types of buyers a store owner always come across and a few pro tips on how to treat different type of the customers on your store for boosting your conversions.
The number one on the list is servers or browsers. This is a type of customer who explores a lot, visits multiple websites, compare prices and details, try products before making the decision. They add products to their cart but never intended to shop them. Yes, there are many such buyers and you may call them a pain. Can you do something about it? Yes, I guess. There can be ways to attract such visitors and encourage them to buy products from your store.
If you are a retailer, you must remember greeting them well. Even if they are not asking for any assistance you can provide them one. eCommerce store owners can add any entry or exit popup such as Better Thank you Page module to their store for greeting these type of customers.
Some of the easiest ways to engage your consumers are by the use of innovative methods. The customer’s attention must be drawn to the digital interface and manner of presentation. The gamified interface of spin and Win Pop up attract the shoppers to your store. This is a 3 in one pop up which is used as an entry pop up, exit pop up or an email subscription pop up.
Don’t ignore the browsers, they can become your loyal customers if treated right.
These type of customers respond well to pushy sale tactics. They always look for great deals and offers even when no sales are running on your store. For attracting such buyers you should focus on highlighting what they will save on that particular deal.
These discount seekers can give you huge sell if provided with flat discounts. Clearance sale can be a good option. As a store owner you can sell out the products which are stocked from months and discount seekers will get a good deal over it. These sales can be a key contributor to your cash flow which will make room for the new products by removing the older ones.
You can provide your customers with scratch cards while having a purchase. Customers will be attracted towards the alluring coupons which can give a good saving on their deal.
Free shipping encourages customers to buy more from your store. A fixed amount of purchase is to be made by the shopper to get free delivery.
Recommended Read: How to Win Customers with Discounts and Boost Sales?
Impulsive type of customers the clientele segment that we all like to serve. Nothing is more exciting than helping the impulse shopper to respond favourably to your recommendations. Impulse shoppers, also known as emotional shoppers, make unplanned purchases based on items that are currently appealing to them. Online shopping is a popular example of pulse or emotional buying. They look for products which attract them and you can do that by showing related products or by offering personalisation.
If you are dealing with an impulse buyer then make this chance an opportunity. Because they shop when they like it without giving a second thought. Show them what’s new in the store and let them feel, they will be out of the race if they don’t own it. This can be done with modules like related products.
This is a common scenario when there are several options available. For instance, search for a floral top and the results will blow your mind. hundreds of products will start appearing in various stores. Deciding one will be difficult. Indecisive type of customers’ needs guidance. Ask them questions and give honest advice. Flexible return policy can also help them with their shopping.
Shop owners can help them decide what they want. Provide them with chat support or in-store assistance for choosing the right product. This effort can turn them into loyal customers
You can add a product custom field with the product description. You can add a field with related questions which can help you understand the need of the buyer. Advance Product Feld extension can be a good fit to improve UX.
An indecisive customer will be encouraged if he/she knows that the product can be returned if they don’t like it. The Return Manager is a good module to add in your eCommerce store.
Recommended Read: Manage Order Returns and Order Cancellation with PrestaShop RMA Module
These can be called as researchers or need-based customers. These type of customers buy for several reasons, such as a particular purpose, a particular need, or absolute price points. As difficult as it can be to please these individuals, they may still become regular customers if they are well taken care of. Provided with a good customer experience which is not available online or on other retailer stores can turn them into loyal customers.
These type of buyers do not have much time to spend in window shopping or i-store shopping. They can make the purchase online and pick the product from the store. Implement this new pick-up and drop option in your store to attract mission-driven buyers.
Retailers can help the need-based customer with cross-selling techniques. You can place bread in related products while they are buying milk or a mobile cover if they are purchasing a mobile. Automatic Related Product module can help you show relevant products on various pages such as product page, the home page, shopping cart page, etc.
Recommended Read: How to Cross-sell and Upsell?
These are the customers you know by name and they’re coming back again and again. Loyal customers already know and enjoy your shop, so now you need to keep them happy. Offer customisation and personalised experience and never lose them to others. The best ones are difficult to find and it is your responsibility to give them your best services. You can give them reward points or loyalty points on every purchase. These type of customers are the best marketers for your store as more they shop, more will be the word of mouth communication.
Choose a module or plugin for your eCommerce Store to give loyalty points to your loyal ones. This will motivate these type of buyers to shop again and again from your store
You can also give them reward points on various purchases like first purchase, on a fixed amount order, on particular products etc.
Product customisation and personalisation can turn your sales to the next level. this is one of the most accepted trends. Help them get a personalised product which will match their taste. The best module for giving customisation experience is Product Designer/Customization which can provide a number of choices to you and shoppers.
Recommended Read: Giving Customer Personalisation Experience can Boost Your Sales
Using this understanding to help turn deals, desires, needs-based and even casual customers into loyal ones will help the business expand. Around the same time, ensuring that your loyal customers have a good experience every time they visit your store would only boost your bottom-line income.