10 of the Best eCommerce Marketing Ideas to Jump-Start Your 2021

The marketing opportunities in today’s digital world are endless and remarkable. You can make eCommerce marketing strategies and plan them well before the occasions for the year 2021.

Your company needs customers to thrive and expand. You need to advertise your company to get customers. In the good old days, it was a matter of choosing between a flyer, a brochure, a postcard, or an ad in a local newspaper.

With time, the modernization in the digital world has changed the way of marketing and now you need to keep up with the trend to survive the competition. Google ranking, content marketing, personalized experience for customers, and social media campaigns are a few prominent ways.

If you are struggling with the right marketing strategy for the upcoming years then here are some of the most effective ideas to jump-start your 2021.

1. Go for Google listing and Local SEO

Every owner of a company with a website is searching for ways to get found in the search results. Now, during the Coronavirus pandemic, it’s important to provide consumers with an up-to-date Google profile for their company.

There is a lot of tactics to rate as well as a local company, but there is no magic bullet: as with most SEO problems, this is a combined effort. Google My Business, a dashboard for managing listings, is one of these parts of the local SEO puzzle. Local business listing has many benefits for a local business.

Keeping your listings up-to-date also helps your customers to know any changes in your hours, promotions, blogs, or any other information you’d like to provide quickly.

Listing your products on various marketplaces like Facebook, ETSY, eBay improves the chances of brand awareness and build trust. So, if you are not selling on any marketplace then 2021 is the right time to implement this.

2. Use Social Media to Engage & Retain

Not only does the matter of your content need to be important to your audience, but also how you offer content on social platforms. Index research shows that 68% of consumers want to engage with photos, while 50% want to engage with video content.

When you review all the content you’ve generated over the past year, consider flagging text posts that have earned a high degree of interaction and brainstorm how you can turn them into visual or video content.

Social media is the best eCommerce marketing platform because of its large user base. In 2021, you can add some freshly brewed engaging content on your social media pages and see the difference.

3. Improved Communication of Availability of Product

Customer relationships are based on trust, and the last thing you want to do is to break the trust through poor communication (or lack thereof entirely). In this post, we’ll look at some of the best practices for sharing news about future changes with users.

Communicating about potential product changes is not only polite, but it also lays the groundwork for positive reactions, increased acceptance, and reduced negativity on the part of users.

4. Google Ads Automated Bidding

Automated bidding is a bid strategy that dynamically determines bids for your ads based on the probability that the ad will result in a click or a conversion. Automated bidding takes hard lifting and guesswork out of bidding to reach success expectations.

It increases site visits. Maximize Clicks will automatically set your bids to help you get as many clicks as you can within your budget. Target Impression Sharing automatically sets the bids to view your ad on the absolute top of the list, on the top of the page, or anywhere on the Google Search results page.

5. The Power of Voice Search Assistance

As all digital marketers know, Search Engine Optimization (SEO) is a key component of an eCommerce marketing strategy that is continuously evolving. To build a sound SEO strategy in 2021, it is important to understand the power of voice searching and how to optimize it for your company.

According to Google’s research, 20% of search queries are made by voice. More people use their voices these days to search for knowledge for two reasons: easier, more normal.

Not only do people use voice to seek information, but they also use it to play music, play games, shopping, set up daily reminders and they also make phone calls with voice search. Add voice search functionality on your website and let your visitors enjoy it.

Recommended Read: Role of Voice Search in eCommerce

6. Improve Retention with Marketing Segmentation

Although it’s difficult to keep all of your customers around forever, there’s a reason why retention is such an essential measure. Keeping customers happy is not always easy, particularly as your customer base expands.

Segmentation is a smart way to make marketing efforts simpler. Some people use slightly different approaches to measure retention, but segmentation will make it simpler. With the right email platform, you will find out how many customers are sticking.

The use of segments makes things simpler to group people, whether they have been customers for a long time or whether they are newcomers.

7. Add More Interactive Content

Adding interactive elements to your website or social media is a perfect way to offer value to travelers, get them to connect with your brand, and learn more about them.

Encourage your followers to share it on a social level, send a link to your email list, and refine your SEO blog post so that you can link to it from there. Encourage people to share interactive content with others.

Make it simple to use an embedded code for some types of content, such as interactive infographics. Creating immersive content leads to more dedication, more leadership, and more loyalty from your customers. Customers are more likely to share their details with businesses that take the extra mile to deliver content that is truly useful and engaging.

8. Focusing on products and services

Start-ups need to concentrate more on the product and less on services. Product-based businesses are motivated by the concept of serving various consumers and constantly enhancing the product. The service-based business offers software products and services to anybody who asks for a price.

A quality product produces unwavering consumer loyalty that generates increased leads. When consumers find a product they trust, they return, make frequent purchases, and suggest the product or service to others.

9. Testing AI-powered copy

AI in marketing is the use of consumer data, machine learning, and other statistical principles to predict the behavior or inaction of an individual. It can take on large quantities of data and allow advertisers to quickly segment them. With AI, companies can develop great marketing analytics strategies to target the right potential customers.

Artificial Intelligence Marketing (AI Marketing) is a method of using customer data and AI principles such as machine learning to predict the customer’s next step and enhance the customer’s journey.

The AI can be used to provide a personalized experience to your clients. Customer satisfaction is the one last thing every merchant fights for and AI can make that happen. You can offer personalized services at your retail store with a previous purchase history of your customers. Also, sending custom emails to your existing customers based on the data you have collected so far will be a conversion technique.

10. Try an influencer marketing collaboration

Influencer marketing is a highly productive environment for quick results and can catch the targeted consumers rather than to try to expect that organic customers will continue to do so.

Since marketing and social media are harmonized, a lot of new approaches are emerging. On social media sites, competition is increasing day by day and content editors are becoming more valuable on digital platforms.

Content editors also use their social media profiles and build their target audiences. In time, they turn the accounts into commercial channels and direct the communities to the accounts.

Users offer credit to influencers’ views instead of regular users. And when you get to the decision stage, end users have a lot of appreciation for influencers.

Conclusion: Be it a social media platform or Google SEO, it is pivotal to understand the complete process. How the search engine works, what are the benefits, and the total costs involved? We have covered all the impactful techniques that will improve your site visits and overall conversion rate.

For further marketing strategies, you can refer to these very well-curated articles with different eCommerce marketing pro tips that work magic.

Accelerate the Checkout Process with OpenCart Single Page Checkout

The checkout page should be responsive and user-friendly with a balanced page layout and structure. OpenCart One Page Checkout module, developed by KnowBand offers you easy signup, customizable layout, several payments, and shipping method support, and a lot more that makes it best and unique. The OpenCart One Page Checkout module’s latest version compatible with the Journal theme, Opencart v2.0.x – v3.0.x versions of OpenCart. OpenCart Single Page Checkout optimizes the checkout page by speed-up the process.

No customer wants to waste more time checking out. They want a checkout process that is legible, easy, and safe. By eliminating lengthy multi-step checkout, an eCommerce store owner may provide their customers with a simple single-page checkout. As consumers see that only on a single page can their e-Commerce experience be completed, they are more likely to finish the purchase.

Wondering why you should switch to One Page Checkout from Multi-Page Checkout? It is always a hot topic of discussion among eCommerce experts. You can read One Page Checkout vs Multi-Page Checkout and find out which is better for your store.

For better understanding, some of the best features of the OpenCart One Page Checkout Module are discussed in this blog that will accelerate the checkout process on your OpenCart store.

Quick Sign Up by Social Media

Social login is the new login trend, which significantly increases the number of registrations. With a social login option like Facebook and Google, the one-page checkout plugin is integrated. It saves time, and more specified information is received by the store owner. The social login option enhances the conversion rate for customers.

Guest Checkout

The Guest checkout option is provided by a page checkout module by KnowBand. This is an attractive feature that can save clients from filling out a long registration form. If a client does not want to go through a sign-in process, instead of abandoning the cart, he/she can make a guest checkout. If the user is already registered in the store then he can checkout directly.

Save time by removing extra fields

The Quick Single Page Checkout is the compact multi-step checkout version with a decreased number of entries. The OpenCart One-Page Checkout module that has minimal mandatory fields and no options for additional data entry will save time for the user. Some of the fields can be kept optional.

Show Product Details and Update Cart

You can also modify the cart fields in a similar way to the checkout field customization. You can specify which cart elements you want to display to the users with OpenCart One Page Checkout. You can hide the voucher entry from the Cart page, for instance, or display only a few limited fields. For both registered and non-registered users, this can be set up in a few steps.

Google auto address fill and auto-detect country code

With the enabled country auto-detect tab, the user’s location will be auto-detected. The administrator can show or hide the feature from the back end of the One Step Checkout extension of OpenCart. This is a valuable tool that can help clients and administrators alike. This reduces the time for form filling. As soon as the customer begins to fill out the address information, Google Auto-Address Fill displays the address suggestions.

Additional Features:

Layout and Structure Customization

One page checkout shows all the elements on a single page, such as registration, sign-in, payment methods, shipping methods, cart information, etc. A helpful UI allows clients to complete the transaction hassle-free in contradiction to the multiple phase checkout module. There are similar elements in the multiple-step checkout, but it looks tiring and long. It is mobile responsive.

Support for multiple shipping and payment methods

Almost all major shipping and payment methods are supported by the OpenCart One Page Checkout extension, so you can provide your customers with many shipping and payment options to choose from. A default shipping and payment method can also be set. In addition, for every method of shipping, you can specify which payment methods would apply to it.

Compatibility with Journal Theme

The Single Page Checkout Module is Compatible with the Journal 2 and Journal 3 themes of OpenCart. If you need any help with the compatibility of the theme, please contact our support team after purchasing the extension and we will help you to make the extension compatible with the theme of your store without charging any additional costs.

Conclusion: The OpenCart One Page Checkout Pro is designed to reduce the rate of abandonment of shopping carts. It is a quicker, smarter, and better checkout page that substitutes its advanced features for the default checkout. This module decreases the time required for the checkout as well as collects personal data that you can use in planning your digital marketing strategies.

Recommended Reads:

The Ultimate Guide to Efficient Layout and Web Design for eCommerce Store

From the product page to contact forms, every single aspect of your website could potentially lead to a user’s decision to make a purchase. If you want to create trust with your clients, investing in a professional website is a must, and improving that trust is essential if you want your e-commerce store to succeed.

When building an e-commerce website, web design is critical. Successful web design for e-commerce is all about using the appropriate colors, fonts, pictures, words, and graphics to attract visitors to make a purchase. The design of your e-commerce website should attract prospective customers, provide an excellent user interface, and show your shop in the best light.

1. Think Like a website visitor

Your website should not have any content which makes them feel uncomfortable when you expect them to share sensitive information like credit card details. The point is, if you want your visitors to take you seriously, you need to convince them that you take yourself seriously, and competent web design is the best way to do that. Optimize the checkout page design from a visitor’s point of view.

2. Keep it Simple

The web design of the checkout page plays a pivotal role because it is the page that decides your fortune. Try to keep the design of the checkout page simple. Utilize maximum white spaces while designing the checkout page but keep it clean. Various layout designs are available for making the One Page Checkout appear clean, easy to navigate, which makes the purchase easy no matter what you are selling.

3. Show relevant Product Image on Checkout Page

In the world of web design, it is observed that photos improve conversions and that is even more true when it comes to e-commerce. If there are no pictures of the product they choose to buy (or only a single picture of poor quality), they will feel more reluctant to make the purchase, and as a result, the conversions will tank.

No one is going to buy the sight of a commodity unseen. You need to show them what they’re buying through high-quality product images if you want people to purchase your product.

4. Use color as an advantage

Different colors inspire different feelings and every color has its significant emotion attached to it. Play with those emotionally inspiring colors while designing your website pages to make your customers feel attached throughout the shopping. Use scale, contrast, and harmony to make it more appealing.

You can add bright and colorful buttons like red for the ‘buy now’ button which is well known for excitement and passion. The point is, color is one of the most important tools in your design toolbox, and it can have a major effect on your e-commerce design if you know how to use it.

5. Have a systematic approach:

Whether you are using a single page checkout or a multiple-step checkout, the web page design of the checkout page should have indicators that navigate the customer to the next step and informs them about the progress of the process.

On both, One Page Checkout and Multi-Step checkout, it’s useful to place a progress meter while making the layout design. If you place all of the elements on one page, it looks interactive. Studies suggest that the systematic approach by delineating the stages lead to higher conversions.

6. Use Security badges

People, especially new visitors, often question the security level of a website. They do not easily trust a website and often feel a little skittish sharing their payment information. Make them feel that the website is trustworthy and that their payments are safe. Show them the security badges to build faith. It may include the payment choice logos, Norton, McAfee, Padlocks security badges, or even a short text that reads ‘Quick and safe payment’.

The website should be designed keeping this in mind and do not forget to take an SSL certificate because a secured website can maintain trust throughout.

7. Don’t distract expected clients

After all the efforts you have put to entice the customer, do not distract them when they are about to make the final checkout. Every eCommerce web design includes functionality for showing relevant products for cross-selling.

Displaying related product images on the checkout page can put a full stop to the potential lead. This can be a distraction if not done right. Avoid doing any such mistake which can cost you a potential customer.

8. Optimize and make it mobile responsive

It is official now, as the most common way to browse the inter-webs, mobile has surpassed desktop and also shopping requires that.

If you want to catch consumers who want to shop on their phones or tablets, you need to ensure that your website design is completely mobile responsive. Millennial prefer mobile shopping and a checkout page which is not mobile responsive and slow loading can kill conversion. Make web design and UI mobile friendly.

9. Consider using One Page Checkout

A clunky checkout page can kill conversions and sales. You need to make the process of buying as easy, straightforward, and pain-free as possible to accomplish your goal.

Consider using One Page Checkout and make it crystal clear about the procedure: what data you need to process the transaction (and where they need to enter it), the various delivery options available (and how much they cost), and what to do in case their order is troublesome or they need to make a return. When the purchase is complete, guide your clients to a confirmation page so that they know it’s all gone through.

One Page Checkout offers Guest checkout, social login, multiple layout options, several payment gateways, shipping choices, and much more. Its layout design appears to be simple. You can replace the existing checkout page with One Page Checkout which specially designed to make the process simpler.

10. Allow Guest Checkout

A mandatory registration before purchase seems annoying. You can make the registration process optional for the visitors with the One Page Checkout by giving Guest Checkout as a choice. Having a popup saying ‘Sign in to build an account is irritating!!’

People on the One Page Checkout would like to share information to keep the track of shipment. If a user is in a rush, then you can help them buy in less time with guest checkout. The One Page Checkout module allows your clients to checkout from the checkout page as visitors.

Wrapping Up

It can be tricky to design an e-commerce website and the checkout page, but now that you know the top e-commerce checkout page web design tips, you have everything you need to design a website that not only looks great but converts like crazy.

Then what are you waiting for? Redesign your website and give a new look to your online store with these tips. Contact us at support@knowband.com for any eCommerce support.

How to Apply a Return Policy That’s a Win for Both You and Your Customers

Managing orders and fulfilling customer’s demand isn’t an easy task. Considering consumer rights in the EU, every eCommerce platform needs an easy return policy to maintain the records and meeting customer’s needs. EU has a policy that a consumer can request a return or refund for a faulty product within 14 days.

As an eCommerce owner, it may sound boring and time taking. But, return manager software takes care of all the functions required for return, exchange, or order cancellation. It simply puts a ‘Return Tab’ on the home screen of the eCommerce store through which any existing customer or guest customer can easily make a return or cancel the request.

Why have a return policy on your store?

By making clients jump through hoops, it can be tempting to try to eliminate returns.

Customers, however, are not likely to trust an online store that does not have a simple way to return orders that do not suit, arrive damaged, or are just not quite what they expected.

Great return policies enable clients to commit to a purchase and allow them to shop without fear of consequences. A good return policy for e-commerce can make or break a transaction or make a traveler a customer for life. Having a robust return and exchange policy instills confidence in you, your company, and your goods.

And trust has an immense effect on the bottom line.

How do you write a return policy?

When writing a return policy, consider these points and make sure that it is visible to the customers. Hiding the return policy and your terms and condition won’t help. Instead, it will create a negative impact on your shoppers.

Specify a return time frame
Define the anticipated condition of returns
List return requirements in simple language
Put a return specifications list
A refund or credit in-store
Keep the terminology concise and to the point
Reveal any charges connected with returns
Foster your policy

How to manage the returns and exchange on your web store

Managing an eCommerce store with fewer efforts is like a cherry on the cake and Return Manager software does that.

It helps you manage all the return requests in one place. You can find pending active return lists, return lists, and canceled order lists and this information can be exported whenever required.

By adding custom fields on the return request page at the front end you can collect more information from the user that can be used for creating return policies in the future.

A hassle-free return policy attracts buyers and gains the customer’s trust.

Best software to manage return and exchange on your store

The Return Manager Addon developed by KnowBand is the most premier software designed by our experts that effortlessly manages all the return requests. It is available for PrestaShop and Magento platforms.

Customers can raise a request from the front-end of the website. It also helps you identify the return reasons for customers and lets you raise a return request on behalf of your customer.

One of the effective features of this module is Email Templates. This pre-formatted email template option gives the admin a hassle-free experience at the backend and directly send an email to both parties as soon as the query is raised.

PrestaShop:

It is one of the bestsellers on the PrestaShop store with 1100+ downloads. Prestashop Return Manager is an interesting and helpful tool for the eCommerce store owner to manage the return and cancel the request at the backend.

Magento:

The same module is available for Magento and Magento 2 eCommerce platforms. It lets you manage all the order cancellation requests, exchange, and return requests with ease.

Strategies for more profitable returns and exchanges:

A merchant caters to customer retention and customer acquisition and this is only possible when the merchant meets customer satisfaction.

The return policy of your store should have an easy cancel request format with common return issues that they can mention during the return so the customer can choose a reason for return or cancellation from predefined reasons without taking any efforts.

Allow customers to return partial or complete orders. Also, you can show related products during the process of return with the Automatic Related Product module to increase the cross-selling and up-selling.

Magento Automatic Related Products

PrestaShop Automatic Related Products

Conclusion: Thanks to the quick and effective cancellation method, customers are more likely to go back to your platform. Make it easy for clients to find the return policies and understand them.

Accept the advantages that come with a customer-first return policy and the cost. And, implementing the return manager module is a timesaver for both merchants and customers.

How you should plan your Abandoned Cart Reminder Email for your online store?

You might be spending a lot of money on bringing more visitors to your store via social media advertisements or other paid marketing plans, yet not receiving potential traffic?

If that sounds like you then you need to figure out the hole in your leaky bucket.

What does that mean? Your system of driving traffic isn’t working well. Maybe you have a poor UI or you are not giving them the personalized experience that they deserve. Or, you are just not doing it right.

Did you know that 75 percent of shoppers abandon their carts in mind-numbing ways? This costs an estimated $260 billion in lost sales for online retailers every single year!

You will begin to combat this phenomenon through the implementation of an abandoned cart email strategy.

Sending an abandoned cart reminder email allows you to recover some of your previously lost sales and potentially convert more of the traffic to the website that you attract.

What is an abandoned cart email?

An abandoned cart email is a cornerstone of e-commerce. It is a follow-up email sent to someone who has added products to their cart and proceeded through a portion of the checkout and left the site without buying them.

For the 3 (out of every 4) shoppers who leave a website without completing the checkout process, an abandoned cart email is intended.

The tremendous advantage of abandoned cart reminder email? They are auto-triggered. You can set up a series that goes all on its own and gets money back that would have vanished otherwise.

Why you should send an abandoned cart reminder email?

The thing is, about 75 percent of people who leave their carts usually intend to come back, so you’re leaving serious money on the table if you don’t send abandoned cart emails to jog their minds.

Statistics reveal that most of the customer converts after receiving 3^rd abandoned cart reminder email. If you are still not working on your abandoned cart recovery process then you are losing out on a lot.

What strategy you should follow?

You should send an abandoned cart email reminder to your customers who have left your website without completing the purchase. You can send the follow-up email in the sequence.

First, after a specified time delay

Second, after few hours from the time you have sent the first abandoned cart email reminder

Third, a reminder after a day

Fourth, after a few days and

Fifth, in 7 days with a catchy subject line

Now you know when to send the emails but what content will actually work is the major question to ask. Customers won’t convert with the old traditional email tactics but your email should be more personalized, engaging and it should have the capability to convert.

What type of abandoned cart reminder email you should send?

It is easy to build abandoned cart emails and go a great length to bring back reluctant customers.

We’ve addressed ways to decrease shopping cart abandonment in the past. One of the main strategies is to alert shoppers with an abandoned cart email strategy that there’s something in the cart. Always include a reminder of what they have abandoned and prepare a great copy with features highlighted.

1. Show your product features

Since you know what product you sell you are clear with your niche. In the very first abandoned cart email, you can highlight the features of the abandoned product.

The mail should have a personalized touch. You can use the user’s name in the subject line.

Netflix always uses this tactic when following up with their customers. Also, the subject line clearly defined the purpose of their email.

Calling the customer with a name build loyalty and adds personalization to your abandoned cart reminder email.

When it comes to the subject line, it should be catchy and this definitely grabs the customer’s attention.

2. Add social proofs, reviews, and testimonials

When sharing a second reminder email to your abandoned carters, remember to add social proofs. Reviews, testimonials work great when it comes to conversion.

It is human behavior that they trust what others say and when it comes to shopping, most of the customers spend more time on reading reviews than on the product description itself.

If you have a digital product like an App or any software then you can add the total number of downloads like ‘Abandoned Cart Module have 8000+ Downloads’

You can add average star reviews of the product with the abandoned cart email copy.

3. Include video content and catchy graphics

Video marketing is a fancy and most engaging way of digital marketing. The third email, that you will send the other day should have a short video clip with the unpacking of the product by customers or any review video shared by your customers on your social media handle.

Video can be very effective if it’s done right. You can include GIFs or links to your social media handles where customers can see more such videos. It will enhance the customer experience. Use the graphic image that goes well with the product images, use the colors thoughtfully and use genuine product images while sending the reminder email for abandoned cart recovery.

4. Discount coupon code

Most people abandoned their carts due to their prices. Since the final price is more than what they expected, clients abandon their carts.

If people think about how much they’re going to spend, the prices of each item they add to the cart usually add up. They don’t really care about taxes or delivery, and sometimes lowball the figures if they do.

And there is an easy way to recover the clients who were frightened by the final price: issue a discount.

You can also put a timer that creates the FOMO. Add some catchy lines like

Happy Hour Sale!
Grab your offer before it goes away!
Special Discount on Your Cart!
Use the Coupon Code XYZ and avail of this limited-time discount offer!

5. Make a Bundle to up-sell

Your customer isn’t coming back even after the discount? We have another plan for you. In the 5^th reminder of abandoned cart email, offer them products that can be clubbed together.

If a person is having eyeliner in their abandoned shopping cart then you can make a bundle of mascara, kajal, and eyeliner and offer them a good deal like a discount or buy-1-Get-1 offer.

I am sure this will make them visit your store again.

If the customer did not convert after these many reminders then it’s your hard luck! But, you should always try. Along with abandoned cart emails, you can also share back in stock alerts with them using the Back-in Stock module and also offer deals on the products they have put on their wishlist.

How Abandoned Cart Extension From KnowBand Can Help You Achieve Your Business Goals?

The abandoned cart reminder emails can be automated by using a third-party extension. The Abandoned Cart Reminder Email Extension by KnowBand is incorporated with the automation feature. The shopping cart recovery emails will be sent to the customer automatically after a specified time delay.

All the benefits of abandoned cart reminder email can be availed by adding the Abandoned Cart Module in your eCommerce store. It has several features that you can use to bring back your lost sales.

Send Automated reminder emails with OpenCart Abandoned Cart Extension

The Abandoned Cart Email extension developed for the OpenCart platform allows store merchants to send automated reminder emails by tracking the abandoned carts.

With daily email follow-ups, the store admin can now turn the abandoned cart users into clients. You can use the strategies discussed in this article to recover your sales.

The store admin can easily analyze the abandoned cart of the store visitors and give them reminders by email with the aid of the Abandoned Cart Recovery module.

The OpenCart module allows you to send discounted and non-discounted emails. Admin can set minimum cart value to auto-trigger the emails and specify delay time for the same.

It has several customizable email templates that can be used time-to-time for sending reminder emails to abandoned carters.

PrestaShop Abandoned Cart module has some additional advantages

The PrestaShop Abandoned Cart module allows the store owner to send automated reminder emails after the specified time lapse. This PrestaShop module has various other features.

What is extra? The PrestaShop Abandoned Cart Recovery Module allows you to send reminders in three ways.

Send discounted or non discounted reminder emails
Send Push Notification for abandoned carts
Display abandoned cart reminder pop-up to the visitor

In addition, it gives you the entire report of abandoned carts and provides customer behavior data that can be used for sending personalized reminder emails.

Discounted and Non-discounted emails can be sent through the module and you can choose any email template from the listed ones.

It allows you to create your own custom abandoned cart reminder email template for sending series of follow-up emails.

Read: Creative Abandoned Cart Recovery Strategies Your Competitors Aren’t Using

Fringe Benefits of sending Abandoned Cart Reminders

The follow-up reminder for abandoned cart makes it easy for merchants to reduce cart abandonment and improve overall store conversions. More conversion means more sales! The emails with personalized content will enhance the overall customer experience.

The abandoned cart recovery module by KnowBand has several happy customers. You can check out the demo of the extension and visit the product page where customers have shared their reviews.

The module is available for all the major eCommerce platforms like OpenCart, PrestaShop, Magento stores.

Recommended Reads:

How PrestaShop Loyalty Point Program can take your Marketing to Next Level

The PrestaShop Loyalty Point Program will engage store users to increase sales by assigning them a reward point. This plugin has complete admin management so that the reward points of buyers can be easily managed by the admin. This will allow for a point-based loyalty program that is a great way to earn points for frequent visitors.

The loyalty program can be used in digital marketing. You can share emails with your customers about the points they have earned in previous purchases and how they can redeem them. Also, you can incentivize your lost customers by adding some points in their wallets and the eligibility criteria.

All the marketing ideas and cart rules of the PrestaShop Loyalty Point Program are highlighted in this article.

Let’s dive into it.

Why you need a PrestaShop Loyalty Point Program?

Loyalty Point Program the term itself suggests that the points are offered to loyal ones. The customer who visits your store or makes a purchase from your store earns some points that can be converted into currency (as per the rules defined by the store manager) and used in the next purchase. The PrestaShop loyalty point system is a one-stop solution to increase sales by improved conversion and higher retention advantages. Some of the benefits are listed below:

Increased cart value
More conversions
Maximize repeat sales
Grow your list of email subscribers
Flexible cart rules to reward customers and visitors

Read: Benefits of Customer Loyalty Programs for your Online Business

PrestaShop Loyalty Point Program for Marketing

The loyalty points can be offered to all your visitors and existing customers as you wanted. You can plan your policies and offer such rewards as per your defined rules. It is good to make some cart rules that increase average cart value, product-wise rules to increase the sale of particular items, or according to weight and shipping choices they make.

Provide them with clear guidelines. Let them earn points and you earn their loyalty!

Marketing ideas for new visitors

There are more possibilities than ever to boost website traffic and visits to your PrestaShop store with the evolution of digital marketing. A loyalty program holds the power to influence visitors to take the action. The action here means clicking on the link or sharing an email address to claim the reward. The emails collected can be used later for marketing purposes.

How to offer Loyalty Points to New Visitors?

On the landing page

The PrestaShop Loyalty Point program allows the store manager to offer loyalty points to every new visitor. This entices the visitor and increases customer engagement in your store. You can promote this offer on your social media handles and grab the attention of the users.

Such offers always work!

On first purchase

Also, the Loyalty Point Program can be used to reward customers on their first purchase. You can use a pop-up showing the program details and once they make the purchase, reward them with some points that they can redeem in the next purchase as per the rules defined.

Offering rewards on visits and first purchase are great tactics that you can apply to your store and increase the conversion rate remarkably.

How to benefit existing customers with Reward Points?

There are two types of customers that you need to take care of. First, the loyal -who always shops from your store and second- who used to shop from your store but didn’t show up in a long time. Since they have purchased from your store you already have their user data. Why put that data in junk when you can use it for marketing and boost sales?

Here is what you can do!

Reward on every purchase they make

Loyal ones are the best customers you have. Your competitors are always working hard to snatch them so, just make sure to keep them with you in the long run. You can incentivize your loyal customers and give them reward points on each purchase.

But, some customers shop once and never come back? Maybe they are not happy with your services or they might forget that you exist. Can you do something about it? Of course! You can.

Send an email and remind them that they are losing their loyalty points. You can add the timer with the email or you can share cart details, total earned points, and details to redeem it.

Add points to their wallet

Another way to get them back is by adding some loyalty points to their wallet. This maximizes repeat sales and brings back your potential customers.

Two ways you can tell them that they have earned loyalty points:

Notify with push notification
Via email

How and when you can offer loyalty points

The cart rules defined here underneath will possibly boost your eCommerce sales and increases the average cart value. Some of the best ways to define the rules are:

· On the total cart amount

Give loyalty points to the client for spending an amount above the amount mentioned. For instance, if customer shops for more than $20, you can give 10 loyalty points. Now let’s say if a customer’s cart total is $18, he or she will possibly add $3 more to take the total cart over $20 to gain 10 loyalty points.

· On the product quantity

Provide consumers with reward points after they shop for the quantity of product listed. Suppose you sell some points of loyalty for the purchase of 2 items. And if a customer comes to your shop to buy a single item, you can ask them to add one more item to collect loyalty points.

· On the particular payment method

Provide loyalty points with a PrestaShop Loyalty Points program when a customer purchases the defined payment process. If you want users to choose particular payment methods then this is the way to make them do.

· On the specific shipping service

Provide loyalty points when a customer selects the shipping service mentioned.

· Based on the product weight

To gain loyalty points, define what the total weight (in grams) of the goods should be.

· On selected products and categories

If you have products that are stocked in your inventory for several days or months then this is the chance. You should note the certain items for which the loyalty points are to be issued. Select a category and only goods falling under that category will be granted loyalty points.

Conclusion

The loyalty point programs are used by almost all organizations whether they are into eCommerce or banking. PrestaShop Loyalty Point Program developed by KnowBand provides you with several alluring functionalities that you can use in digital marketing campaigns.

KnowBand has a solution for all the eCommerce problems and has several modules that can bring back your lost sales. Do visit us or drop a comment below if you find this article helpful.

How Gamification Increases Customer Engagement on Your eCommerce Store

Gamification is a term that has gain popularity recently. It is a common marketing strategy to promote interaction and to get people excited about otherwise boring tasks. Ok, and guess what? You can add gamification to an eCommerce website with ready-made plugins, thanks to the amazing modules.

For all its quality, modern marketing has a few shortcomings. In modern form, product advertisements can come across as trying too hard to persuade. And this is a costly and time-consuming mistake. An innovative way to get your users more engaged in your site and potentially keep them coming back well into the future is by using the concepts of gamification on an eCommerce website.

This article will revolve around Gamification and how it can help you improve sales with customer engagement. Then we’ll see how the gamification module can be used on various occasions and events. Let’s jump inside!

What is Gamification?

Since consumers have more locations and ways to shop than ever before, retailers must find ways to make online shopping fun and enjoyable to be successful. By integrating game elements into their business processes, they have started to boost the online consumer experience, making online shopping not only appealing to innovative goods and low prices but also enjoyable. This term in a business known as gamification, a trending subject, and is generally characterized as the use of game thinking and elements in non-game contexts.

How Gamification helps your business?

Link your games and your rewards to business goals. It’s fun to play games and compete with friends, but you don’t want to distract yourself from the reason you’re at work: to make money. Remember these points before implementing the Gamification tactics on your eCommerce store.

Put in place the right technologies
To improve competitiveness, leverage a leaderboard
Provide useful benefits that are worth fighting for
Using it as an opportunity to boost the integrity of sales data

Key Benefits of Gamification on eCommerce

Customer Engagement

Gamification Improves customer engagement by keeping your customers invested in the fun element and the acquisitiveness of winning a reward adds more to it.

More email subscribers

The gamification modules increase engagement and the rewards or the coupons won by the customer goes to their Inbox. Hence, to claim the reward, they have to put their email address.

Better Customer Experience

The gamification added to the website improves the overall layout and UX of the store. Various Gamified modules add a fun element on the home page itself. It increases the customer experience of every type of eCommerce customer coming to the store.

Customer Loyalty

To take customer loyalty to the next level and improve interaction, it is possible and even recommended to add game elements to your website. Reward points and loyalty programs increase customer retention rates.

With improved customer engagement and customer experience, you can see higher growth in the conversion rate. It also adds more subscribers to your email integration software that you can use email marketing.

How to add Gamification to eCommerce Website?

Add interactive modules to your web-store

You may want to start by experimenting with smaller ‘gamified’ elements that do not affect your entire site if you are new to gamification. There are, luckily, several such modules that you can easily add.

You can build them manually (if you know how to code) if you want to add interactive modules to your website. Alternatively, a dedicated module may be used.

You can add a Spin-to-Win module, puzzles, sliders, quizzes, or run contests and giveaways on your store. The Spin and Win module by KnowBand is highly recommended as it has several themes for every occasion, from Valentine’s to Halloween.

Establish a system of points and give incentives

Do you know that you can convert your complete website into a Game? By designing an overall rewards system, you can turn your entire site into a game. This generally means, in practical terms, rewarding users with ‘points’ for completing different tasks and interactions.

You can incentivize users for dropping a product review, blogging, reading posts, participating in one-time activities, or offer loyalty points on every purchase they make. They will be given fixed incentives or be able to spend them on the benefits of their own choice as users gain more points. The sky is also the limit here.

Scratch Coupons as Exit Pop-up

Digital scratch-off coupons are perfect for increasing consumer engagement and improving the number of transactions. Scratch-offs have become increasingly common to win coupons and or prizes.
Everyone loves anything to win.

Mobile scratch-off coupons allow companies on their websites to generate excitement among the visitors. You can add scratch coupons developed by KnowBand to your eCommerce store. The Scratch-off Coupon module is available for PrestaShop, Magento, and OpenCart store.

Wrapping Up: Gamification is an exciting approach to improve the interest and involvement of customers and visitors on your website. If you are searching for a way to turn passive viewers and readers into active users, the response might be to add game-like elements to your site. You can make visiting and using your website a lot more enjoyable with a little experimentation.

Complete Hyperlocal Package Solution for your On-Demand Delivery Business

Recently, the Hyperlocal Delivery Model is trending in the eCommerce industry and the main features of on-demand hyperlocal delivery are efficiency and features. Along with a website, the demand for an application like a hyperlocal marketplace mobile app is empowering the home delivery model.

People pay extra for doorstep delivery and they do it willingly. They are already paying extra for food delivery services offered by Uber Eats and DoorDash.

Providing delivery services on the e-store can be the best service company for both seasoned and inexperienced entrepreneurs. Since 2014, digital ordering and delivery have risen 300% faster than dine-in traffic. The concept is appealing because it does not entail significant investments and maintains a sufficiently high profit at the same time.

You can start with minimal resources and grow your company gradually. In addition, delivery services are more important than ever with the rise of e-commerce. That’s why it’s an excellent solution for an entrepreneur to start a courier service.
Knowband offers a Hyperlocal Delivery Package solution to start a delivery business with ease.

Do you know how Hyperlocal Delivery Model Works?

The hyperlocal delivery model is an ideal example of the fusion of age-old shopping methods and technical advancement. The hyperlocal on-demand delivery services work in a limited region and deliver products in the given time.

A hyperlocal company’s service scope could drop anywhere from a few meters to a few kilometers from the company’s location.

Think not only of FMCG, but also of house maintenance, grooming, and other customer-worthy services. So a hyperlocal company can step in and do the job if there is a restaurant nearby that does not provide home delivery for food.
You can refer to these articles for starting your hyperlocal delivery business:

Hyperlocal Mobile App for On-demand Delivery Business

Create your delivery application following the hyperlocal delivery model. Build various applications for different characters for this scenario, such as drivers, shippers, and customers.

Knowband’s hyperlocal delivery app is a robust solution for creating a delivery app for local home delivery services.

What is the ‘Hyperlocal Mobile Delivery Complete Package’?

The complete solution for Hyperlocal Marketplace is a combination of the Hyperlocal Marketplace Module and the Mobile Application. It has all the marketplace features for the website and gives you the mobile app advantages that are the major highlights of this article.

For PrestaShop Hyperlocal Marketplace Module, you can refer to our previous article:

Features of Hyperlocal Marketplace Application (Complete Package)

The Hyperlocal Marketplace Mobile App developed for the PrestaShop platform converts a hyperlocal online marketplace into a mobile app for native Android & iOS e-stores.

The Hyperlocal Mobile App allows users to select a specific location and shop for items in a specific region. By only selling goods from nearby vendors, the PrestaShop Hyperlocal Smartphone App makes deliveries quicker. It is ideal for services like online food delivery, grocery delivery, and medication.

1. Integrated with Google Map

In the PrestaShop Hyperlocal Marketplace module admin panel, the store admin can add a Google API key and retrieve worldwide locations. Also listed is the step-by-step guide for creating an API key.

It enables the store owner to pick locations for both its goods and sellers.

2. How sellers can register on Hyperlocal Marketplace?

The PrestaShop Hyperlocal Marketplace has an easy seller registration feature. Admin will approve your request and you are ready to sell.

3. Admin and seller can define shipping area and location

The PrestaShop Hyperlocal Marketplace Mobile App helps the owner and other registered sellers to offer their services. It offers various functionalities to admin and seller for setting up the price rules for different locations. The region in which they are going to deliver their products can be defined.

4. The UI of Hyperlocal Marketplace Mobile App

The user interface has various functionalities that provide a better customer experience and engagement in the marketplace. Customers can input their location by themselves or they can allow the app to auto-detect by providing GPS access.

Once it has been set, they will see products available in their location but it allows them to explore more products available in the store.

5. Customize your Hyperlocal Mobile App and give it a dynamic appearance

There is some very prominent functionality the app offers that enhances the UX in your store. A personalized app can be created as per your requirements. You can make some custom changes and update its look and feel accordingly.
The PrestaShop Hyperlocal App Builder module provides the store owners with a very powerful backend that allows them to edit & manage their applications effectively.

Home-page is the most important element of the app that abstractly represents everything about the app. It has a DIY drag and drops option for layout changes and various other features for banner, product display pattern, countdown timer, etc.

It is possible to set the App name, logo design, splash screen, theme, colors, font styles & much more as desired. The final applications on the website will have their unique brand identity. You can customize anything from color options to tab bar elements like home, category, cart, scan, etc.

6. Social proof helps in decision making

Reviews from customers play a huge role in improving reputation and boosting sales as well. The Mobile App Builder of the PrestaShop Hyperlocal Marketplace allows users of the app to post ratings & reviews of the products/services they buy. To improve cross-selling, the apps are made compatible with PrestaShop Related Products.

7. Deals and discounts are a game-changer

On the PrestaShop Hyperlocal Marketplace Mobile App, users of the app get the advantages of using website coupons & vouchers. Discount coupons/vouchers excite online shopping consumers as they get some cash off on the items to be bought.

8. Give your customers a smooth purchase flow

The Mobile App PrestaShop Hyperlocal Marketplace remains in full sync with the inventory of the website like categories, products, data, etc. As the inventory updates and adjustments will be automatically updated on the app simultaneously, you can sit back and relax.

9. Marketing is easy with Hyperlocal Marketplace Mobile App

Push notifications are the mechanism for getting users of the app back to the app by attracting ongoing deals& offers. The PrestaShop Hyperlocal Marketplace Mobile App does the same and enables store managers to configure and deliver to app users an infinite number of personalized templates push notifications.

App users have the option to share any product’s connection to any of their favorite platforms on social media. Social networking networks can add more new customers to the Mobile App Industry & sales can be boosted.

10. Automated order tracking notification system

What most app users don’t like is being confused about when the order is going to be shipped. Thus the PrestaShop Hyperlocal Marketplace Mobile App enables push alerts for order status updates to ensure accountability of order deliveries. It is possible to highlight new promotional deals along with these.

The complete Hyperlocal package benefits

The PrestaShop complete hyperlocal marketplace package has several benefits for the owner, seller, and customers.
The app is GDPR compatible and supports multiple languages that allow you to sell globally.
It has social login functionality that increases the number of registrations
In case of slow or no internet connectivity, the PrestaShop Hyperlocal Marketplace Mobile App offers offline browsing for app users.
Chat Support is the ideal medium for customers to communicate with the store manager via WhatsApp chat or Zopim chat support.
It supports all the shipping and payment gateways which are necessary for customer conversion.

Additional benefits with the Hyperlocal Marketplace Mobile App package:

Incorporated with one-page checkout

A single-page checkout screen provides the Hyperlocal Marketplace Smartphone App for PrestaShop. This makes it hassle-free for the purchasing process & keeps the user experience at par. Only the requisite inputs are taken from the app users during the one-page checkout.

Spin Win Email Subscription functionality

Compatible with the PrestaShop Spin Win extension is the PrestaShop Hyperlocal Marketplace Mobile App. If the store administrator uses both in the store, the pop-up gamified spin wheel can be seen only by opening the app with useful discounts. With email subscriptions, re-marketing can be aimed at consumers.

Conclusion: We believe this is the right time to invest in a hyperlocal business as individuals become more and more open to the idea of online delivery. The idea behind these is very simple and without huge amounts of capital, it can be implemented. Once the simple items are sorted, the only thing you need is to keep on top of your customer service game.

Refer to the information guide of PrestaShop Hyperlocal Marketplace Mobile App for complete module understanding.

All in all, the hyperlocal industry has given all stakeholders a great push and made them play their best game to represent consumers in the best possible way.

You can reach out to us at support@knowband.com for any eCommerce support.

The marketplace modules are available for Magento, OpenCart, and PrestaShop platform and the Hyperlocal Marketplace module is available for PrestaShop platform.

You may like to read:

9 Useful but Underrated Magento 2 Plugins to look out for

One of the most common questions we get from users is, ‘Which extensions do people normally use on Magento 2 store?’ You often struggle when exploring for the extension which matches your store’s requirement. The holiday season is right around the corner and extensions like One Page checkout, Spin and Win email subscription module, Multi-Vendor Marketplace and Abandoned Cart are the popular Magento 2 plugins which you are already aware with.

In this article, I’ll be highlighting some ‘not so famous’ but best Magento 2 plugins that might help you with your sales, conversions, bounce rate or abandon cart issues.

Let’s dive into it.

1. Custom Registration Fields

I am adding Custome Registration Fields Magento 2 extension at the top of the list. If you want to give personalised customer experience to your users and need more information from the user then you need to add some custom fields. A Magento 2 plugin, Custom Registration Fields is developed to help you add custom fields on the registration page of your eCommerce store. This can be useful to gather more information for providing custom personalisation experience to customers.

2. Earn Loyalty Points- Magento 2 Extension

Online shop owners can now attract more customers by giving them loyalty points on various occasions. You must offer loyalty points to your existing customers or on the new registration because it can get you to achieve customer acquisition. Loyalty Points – Magento 2 Plugin will increase customer engagement and boosts customer retention.

3. Become an Affiliate or Referral

Affiliate and referral programs are sources of passive income. The affiliate and referral program plugin for Magento 2 is highly customisable and feature-rich. Any customer can register as an affiliate and an affiliate customer earn money in exchange for the purchase done through their channel.

The Magento 2 Customer Affiliate and Referral program allow the store owner to display social media icons for sharing the referral link on social media platforms like Facebook, Twitter and Pinterest.

4. Gift Card Manager

One of the best ways to call new customers on your store to shop is by offering them a dynamic product called Gift Card. It is the new preferred way of showering love on special ones on special occasions. Gift Card saves the time of the indecisive user and gives them a choice to present the best on any event.

With Magento 2 Gift Card Manager extension, you can increase your customer base, generate advance revenue and increase brand awareness. The gift card can be sent via email on the desired date or the sender can print it for delivering it physically.

5. Facebook Share and win

Customers never miss the opportunity of earning rewards or discounts. With Facebook Share And Win Discount Magento 2 extension, you can entice your customers for sharing the link on their Facebook feeds.

If the customer shares the store product on Facebook, it allows the e-marketer to offer a fixed or percentage-based discount. Customers will get a coupon code. It is the sneakiest way of advertising without any additional effort. This Magento 2 plug-in multiplies the customer base, brings new customer and increases brand awareness.

6. Return manager

If you are looking for a solution to manage your cancelled orders and return orders then Magento 2 Return Manager Extension is all that you need. It allows the customers to raise a return request and add a reason for the return. Customers can ask for a return, refund or replacement.

It reduces the extra efforts and manages the return requests flawlessly. Admin can place the order return button in different sections of the front end. Do not miss out on potential customers because a return policy on eCommerce store brings more loyal customers to your store.

7. Product Size Chart- Magento 2 Plugin

When it comes to buying an outfit, online shoppers mostly have concerns about the size of the product. They aren’t sure which size will fit them perfectly. This inevitably causes customers to place a return request later due to the size issue.

You can incorporate a Product Size Chart extension in your Magento 2 store. A size chart allows you to improve the purchase experience of shoppers and also makes your product page user-friendly. You will observe a downfall in product return or exchange rate.

8. Social login Extension

Social Loginizer 12 In 1 – Magento 2 extension allows visitors or customers to log in via Facebook, Google, Twitter, Pinterest or any other social media platform. Social Login can help grow your business. It saves customer’s time and reduces the extra efforts which are required in filling the lengthy registration form.

Incorporate social login option in your checkout page because it reduces cart abandonment by improving the conversion rate graph.

9. Preferred delivery time

Some of our users ask for an extension through which the product can be delivered to their customer on the desired date and time. The Preferred Delivery Time extension for Magento 2 is the one you need.

By installing this extension you can allow customers to pick a desired date and time slot for the delivery of their order. Be it a birthday or an anniversary, now you can deliver a gift on their special day.

Final Thought:

These are the extensions that can reduce cart abandonment, boost the conversion rate, increase your eCommerce sales and give your customers a user-friendly experience. Install these extensions to your Magento 2 store and enhance the customer experience.

Knowband provides Magento plugin development services to enhance the functionality of your eCommerce stores. There are many extensions available on Knowband store for Magento, Magento 2, PrestaShop and OpenCart store. www.knowband.com

Recommended Reads:

Add These Trending eCommerce Services in Your Online Store to Kick-start 2021

Every year, thousands of new businesses pin their hopes on becoming the next big success story. Most will not reach the towering heights of, say, Amazon or Facebook, (not generalizing) but a few will undoubtedly blossom into industry leaders. They are the businesses that will help shape the future with creative products, efficient ideas, and strong leadership skills.

Different new trends have begun to emerge that will mature and reach their true potential by 2021. You can make great strides and start 2021 in style by exploring these trends and eCommerce services. As the pandemic situation is clear to everyone if any new business is setting up then it should go digital. For new companies nowadays it is compulsory. So, if you go for mobile application development, or adopt AI and AR, it is worth it.

Here are the top 9 eCommerce services and trends on the radar for 2021.

1. ReCommerce will see a New Dawn

The ReCommerce can rule the world of retail and eCommerce that’s why I have kept it on the top of my list. Nowadays the re-commerce industry no longer has the garage sales picture of the past. The second hand is not only a good alternative to price but also has become an environmentally friendly way of life.

ReCommerce and trade in used goods have immense potential. This is not only reflected in the high demand electronic sector but consumers are looking forward to ReCommerce in every industry. The current growth we see in rebuying reflects the great potential in ReCommerce and consumer electronics in particular.

2. eCommerce Logistics

The home delivery apps and marketplaces offering on-demand services are the most popular business trend to follow post-COVID-19. Everyone is counting on 2021 hence it can be a new boost for delivery companies.

Online food delivery businesses, fresh goods delivery, medicine delivery, and many other doorstep delivery services can see a rise this year. Folks are searching for improvement and on-time home delivery is the one they are looking forward to.

3. Booking and Rental Services

COVID-19 has changed how people, whether domestic or foreign, will determine their travel plans. Though travelers are ready to adjust to the new standard,’ the conditions for decision-making on the various aspects of travel and accommodation are expected to undergo unprecedented change.

You can provide rental and booking services with a hygiene maintenance facility and this will surely a good service to provide post-COVID. This will make you stand out from the competition and is necessary for the new normal. With 2021 getting closer, travelers are expected to change the way they fly and grow.

One striking aspect is obviously expected to continue: versatility and value for travelers will remain a top priority and will demonstrate the way forward in the coming year. So offering pre-book facility and rental services for hotels, restaurants, cab bookings, etc. will give a kick start to the hospitality services.

4. Hyperlocal businesses on boom

The market size for hyperlocal services was measured at $1,324.2 billion in 2019, and by 2027 it is expected to hit $3,634.3 billion, with a CAGR of 17.9% from 2021 to 2027.

Hyperlocal services are those services delivered within a small geographical region in which vendors are able to deliver products or services within a minimum amount of time. Hyperlocal services include the distribution of products and services; for instance, food and grocery delivery business, medicines, furniture, electronic items, and other fast consuming products.

You can start your home delivery business by using the delivery boy app or launch your marketplace with ready-made hyperlocal marketplace modules and manage it with minimal effort.

5. Sell on-demand personalized products

In having your e-commerce company noticed, personalizing your website plays a major role. Online, a wide variety of goods are available and each product needs to be presented to the right consumer in the right way.

If you fail to do so, your products will remain stagnant in your inventory without reaching the customers who require them.

The personalization of e-commerce lies in knowing each client’s preference and needs and giving them a special tailor-made experience. This article is a complete guide on how to give a personalized customer experience.

6. Digital Health Care Apps

Online health and fitness apps have gained next-level popularity in the last few years and the pandemic has added a lot to health care apps success.

You can do something if you are physically powerful. That’s why for the market it is an important app. So many new things can be provided.

Your health nowadays must be tracked by some application. You may provide them with certain facilities, such as calculating their BP, sugar, etc., which is mandatory for regular testing.

These types of facilities would definitely give rise to the demand for your application. You can now create your Mobile App with the ready-made module.

7. App for Educational Content

If we are talking about the future, then education is the most important element. The pillar of the country’s growth is education. It provides a person with their identity, their thought, etc.

If you suggest that only higher education should be educated, then you might think about providing small children with basic material. For a start-up, this is a brilliant idea.

You should provide the students with outstanding content so that they can stay connected to your application. Launching a service marketplace can be a platform start for educational content creators and other freelancers.

Read: Create a Hyperlocal Service Marketplace like Fiverr and UrbanCompany

8. Buy online and collect from store services

People have often preferred to purchase items offline after doing thorough online research. And others may be doing the opposite of offline research and buying them online. They are opting for BOPIS services because it has several benefits discussed here in my previous article.

Nearly 88% of consumers browse the web before purchasing anything. Even if this is not recent, the number of people following this strategy will rise in 2021.

9. AI and AR will set the stage

It was perfect for Alexa and Google Home to turn the lights on, tell you the weather, and play your favorite radio stations. But they took over the e-commerce market quietly, too.

Artificial intelligence (AI) serves as your online in-store partner by supplying your clients with customized advice and feedback. AI uses the previous buying history and browsing habits of shoppers to show them items that they are more likely to buy.

Online shoppers do not try on or physically test the product they want to purchase, unlike in physical stores. Augmented Reality (AR) helps to eliminate this barrier by allowing consumers to see how they will look at a particular product right before buying the product.

You would definitely see a rise in conversions and a decrease in the return rate by introducing AI and AR in your e-commerce shop.

Conclusion:

In the e-commerce market, the B2B model has always been dominant. In order to survive and succeed, not just consumers, but also every organization needs products and services.

Getting a clear understanding of their desires and shopping experiences is the only job. In 2021, this pattern is going to shoot up. Let’s wait and observe the huge development in the eCommerce industry.

Was this article helpful? Do write a comment below and let us know if you have something more to add.

Recommended Reads: