The success of your e-commerce store does not depend on how many people visit your store, but how many of them actually convert. The more conversions you get, the more revenue you make and it majorly depends on your checkout page. What kind of a checkout process do you follow? One Page Checkout or Multi-Page Checkout?
Customers desire a simplified checkout experience while they are on an e-commerce store. A complicated checkout hampers the shopping experience of customers, which eventually results in lost conversions. To simplify the shopping experience and provide customers with a convenient checkout process, e-retailers are shifting towards one-page checkout, leaving the traditional multi-step checkout process behind.
The debate revolving around a One-page checkout vs Multi-page checkout is never-ending. While some e-commerce professionals prefer one step checkout, some feel a multi-step checkout is a better option.
In this article, I will pinpoint the differences between both the checkout processes and help you make a better choice.
A one page checkout puts up all the elements of a standard checkout process on a single page and lets the customers fill out the checkout fields in any particular order.
One-page checkout process narrows down the entire checkout process to a single page and allows customers to complete their transactions quickly. Customers get rid of clicking multiple times to head towards the next step. They can enter all their details regarding billing, shipping, payment, etc. on a single page.
A one-page checkout makes the page design simple and straightforward and presents a clear picture in front of the customers. They can view the entire details in one place. Customers just need to fill out the information and hit the submit button.
An intricate check out process can force your customers to abandon their cart. Therefore, it is important to make the checkout process easy to encourage them to complete the purchase. Not only it will reduce the cart abandonment rate, but customers will also be more likely to visit your store in the future if you offer them a smooth checkout option.
Displaying a high volume of content on a single page can cause slow loading on your website. When customers visit an online store, they expect a quick checkout. A slow checkout can turn away your visitor and make them search for the product on your competitor’s store.
Customers who are familiar with a multi-page checkout might not find the one page checkout comforting. A long checkout form can be intimidating and discourage a user from making the purchase.
A multi-page or multi-step checkout breaks down the entire checkout process into a number of pages. Customers have to fill their details on each page separately to finish the checkout process.
Filling all the required details step by step makes customers feel more secure about their purchase, especially if they are purchasing something expensive.
In a multi-step checkout, chances are certain that a customer fills information on one page but returns from the next page. With the help of Google Analytics, you can track down your customer’s activities and find out which step is causing them trouble in placing the order.
Because of more number of pages, shoppers find a multi-page checkout a lengthy and time-consuming process. When the process becomes too long, customers run out of patience and decide to abandon their shopping cart. What’s worse is they decide to make the purchase from a different store.
Mistakes happen so often while filling out the details on the checkout page. In a multi-page checkout, customers are left with no choice except returning to the previous page and correcting the information. In many e-commerce stores, there is no option to edit and customers are asked to fill the entire details again. This causes frustration among customers and creates certain chances of cart abandonment.
It is time to decide the right fit for your store!
If you are really stuck in a dilemma about which one has better benefits, I would say- Go with a single page checkout. Today, a single page checkout is overtaking multi-page checkout because store owners are more focused on providing customers with a way to complete their transactions in one go rather than asking them to follow a number of steps.
Consider this: You go to an offline store to buy some stuff. After you are done selecting what you want, you go to one of the billing counters to make the payment. Tell me which counter do you look for? The counter that is less crowded and takes less time for you to make the payment and check out from the store.
Similar is the case with online stores. Shoppers want to check out as early as possible and this is why One Page Checkout has gained so much popularity among e-retailers.
If you are already following a one-page checkout process, great! If you haven’t implemented it yet on your eCommerce store, try it today. You will find a number of plugins on the internet, but the challenging task is to find the best among all. If not the best, at least the one that fits your requirements without disturbing the balance of your store.
Let me ease this work for you. Check out Knowband’s One Page Checkout module.
Our One-page checkout module incorporates the multiple steps involved in the multi-page checkout process on a single page and enhances the shopping experience of your customers. It offers various rich features that make your store’s checkout process fast and convenient.
Knowband provides One page checkout module for the following e-commerce platforms:
One page checkout offers social login options that allow users to register on your store with their Facebook or Google account.
Visitors who want to shop from your store without getting registered can make a purchase easily with the Guest Checkout option.
You can collect the email address of your subscribers directly on your MailChimp account as soon as they log in to your store or subscribe to your newsletters.
The One Page Checkout module supports various payment methods(Credit Card, Debit Card, PayPal, etc) and shipping facilities(FedEx, USPS, etc).
Help visitors to enter their delivery address quickly by enabling Google auto-address fill. This automatically fills up the address fields of the user.
One Page Checkout module offers 3 layout designs: 1-column, 2-column, and 3-column. You can customize the layout accordingly.
Set the checkout fields’ priority with the drag and drop feature. Pick a field, drag, and drop it to the place where you want to display it on the checkout page.
One page checkout is GDPR compatible and has a fully mobile responsive layout. It has multi-lingual support.
Whether you follow a one-step checkout process or a multi-step checkout process, make sure to maintain the checkout flow of your eCommerce store. Ask for relevant information only. Get into the zone of your customers and try to figure out what would make them happy, a one-page checkout or a multi-step checkout?
At the end of the day, it is totally your call. But I would suggest going for the single page checkout.
If you have some more points to add in this article, do let me know in the comments below. I would like to know your take as well. What do you prefer for your eCommerce store?