one page checkout vs multi page checkout

One Page Checkout vs Multi-Page Checkout

The success of your e-commerce store does not depend on how many people visit your store, but how many of them actually convert. The more conversions you get, the more revenue you make and it majorly depends on your checkout page. What kind of a checkout process do you follow? One Page Checkout or Multi-Page Checkout?

Customers desire a simplified checkout experience while they are on an e-commerce store. A complicated checkout hampers the shopping experience of customers, which eventually results in lost conversions. To simplify the shopping experience and provide customers with a convenient checkout process, e-retailers are shifting towards one-page checkout, leaving the traditional multi-step checkout process behind.

The debate revolving around a One-page checkout vs Multi-page checkout is never-ending. While some e-commerce professionals prefer one step checkout, some feel a multi-step checkout is a better option.

In this article, I will pinpoint the differences between both the checkout processes and help you make a better choice.

One Page Checkout

One Page Checkout

A one page checkout puts up all the elements of a standard checkout process on a single page and lets the customers fill out the checkout fields in any particular order.

Pros of a One Page Checkout

1. Lesser steps to check out

One-page checkout process narrows down the entire checkout process to a single page and allows customers to complete their transactions quickly. Customers get rid of clicking multiple times to head towards the next step. They can enter all their details regarding billing, shipping, payment, etc. on a single page.

2. Easy to understand

A one-page checkout makes the page design simple and straightforward and presents a clear picture in front of the customers. They can view the entire details in one place. Customers just need to fill out the information and hit the submit button.

3. Reduces Cart Abandonment Rate

An intricate check out process can force your customers to abandon their cart. Therefore, it is important to make the checkout process easy to encourage them to complete the purchase. Not only it will reduce the cart abandonment rate, but customers will also be more likely to visit your store in the future if you offer them a smooth checkout option.

Cons of a One Page Checkout

1. Slow loading

Displaying a high volume of content on a single page can cause slow loading on your website. When customers visit an online store, they expect a quick checkout. A slow checkout can turn away your visitor and make them search for the product on your competitor’s store.

2. Long and Intimidating

Customers who are familiar with a multi-page checkout might not find the one page checkout comforting.  A long checkout form can be intimidating and discourage a user from making the purchase.

Multi-page checkout

Multi-step Checkout

A multi-page or multi-step checkout breaks down the entire checkout process into a number of pages. Customers have to fill their details on each page separately to finish the checkout process.

Pros of a Multi-Page Checkout

1. Customers feel more secure

Filling all the required details step by step makes customers feel more secure about their purchase, especially if they are purchasing something expensive.

2. Know what’s stopping your customers from making a purchase

In a multi-step checkout, chances are certain that a customer fills information on one page but returns from the next page. With the help of Google Analytics, you can track down your customer’s activities and find out which step is causing them trouble in placing the order.

Cons of a Multi-Page Checkout

1. Lengthy and Time-Consuming

Because of more number of pages, shoppers find a multi-page checkout a lengthy and time-consuming process. When the process becomes too long, customers run out of patience and decide to abandon their shopping cart. What’s worse is they decide to make the purchase from a different store.

2. Difficulties in correcting information

Mistakes happen so often while filling out the details on the checkout page. In a multi-page checkout, customers are left with no choice except returning to the previous page and correcting the information. In many e-commerce stores, there is no option to edit and customers are asked to fill the entire details again. This causes frustration among customers and creates certain chances of cart abandonment.

It is time to decide the right fit for your store!

One-page checkout vs Multi-page checkout: Which one to choose?

If you are really stuck in a dilemma about which one has better benefits, I would say- Go with a single page checkout. Today, a single page checkout is overtaking multi-page checkout because store owners are more focused on providing customers with a way to complete their transactions in one go rather than asking them to follow a number of steps.

Consider this: You go to an offline store to buy some stuff. After you are done selecting what you want, you go to one of the billing counters to make the payment. Tell me which counter do you look for? The counter that is less crowded and takes less time for you to make the payment and check out from the store.

Similar is the case with online stores. Shoppers want to check out as early as possible and this is why One Page Checkout has gained so much popularity among e-retailers.

If you are already following a one-page checkout process, great! If you haven’t implemented it yet on your eCommerce store, try it today. You will find a number of plugins on the internet, but the challenging task is to find the best among all. If not the best, at least the one that fits your requirements without disturbing the balance of your store.

Let me ease this work for you. Check out Knowband’s One Page Checkout module.

Our One-page checkout module incorporates the multiple steps involved in the multi-page checkout process on a single page and enhances the shopping experience of your customers. It offers various rich features that make your store’s checkout process fast and convenient.

Knowband provides One page checkout module for the following e-commerce platforms:

PrestaShop One Page Checkout

OpenCart One Page Checkout

Magento One Page Checkout

Magento 2 One Page Checkout

Key features of One Page Checkout module by Knowband

1. Social login

One page checkout offers social login options that allow users to register on your store with their Facebook or Google account.

2. Guest Checkout

Visitors who want to shop from your store without getting registered can make a purchase easily with the Guest Checkout option.

3. In-built MailChimp Integrator

You can collect the email address of your subscribers directly on your MailChimp account as soon as they log in to your store or subscribe to your newsletters.

4. Supports Multiple Payment modes and Shipping services

The One Page Checkout module supports various payment methods(Credit Card, Debit Card, PayPal, etc) and shipping facilities(FedEx, USPS, etc).

5. Google Auto-address fill

Help visitors to enter their delivery address quickly by enabling Google auto-address fill. This automatically fills up the address fields of the user.

6. Multiple layouts

One Page Checkout module offers 3 layout designs: 1-column, 2-column, and 3-column. You can customize the layout accordingly.

7. Drag and Drop

Set the checkout fields’ priority with the drag and drop feature. Pick a field, drag, and drop it to the place where you want to display it on the checkout page.

One page checkout is GDPR compatible and has a fully mobile responsive layout. It has multi-lingual support.

Final Word

Whether you follow a one-step checkout process or a multi-step checkout process, make sure to maintain the checkout flow of your eCommerce store. Ask for relevant information only. Get into the zone of your customers and try to figure out what would make them happy, a one-page checkout or a multi-step checkout?

At the end of the day, it is totally your call. But I would suggest going for the single page checkout.

If you have some more points to add in this article, do let me know in the comments below. I would like to know your take as well. What do you prefer for your eCommerce store?

Also, read:

Top 10 Checkout Page Optimization Practices to Increase Conversions

10 Benefits of Social Login in eCommerce

Pagination vs Infinite Scrolling

8 Checkout Page Mistakes that may be Killing your Conversions

7 Useful Tips for a User-Friendly Checkout

Manish Barthwal

Manish Barthwal

Following his passion for writing, Manish has been providing value to his readers through his write-ups. He predominantly writes for the e-commerce industry. Apart from writing, Manish's love for cricket is unmatchable. He is an ardent cricket fan.

8 thoughts on “One Page Checkout vs Multi-Page Checkout

  1. Thanks for this valuable information, Manish. It was worth a read. The one-page checkout module looks quite convenient.

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