Tag: Prestashop Mobile App Builder

Discover 5 trendy Apps Developed for Italy using Knowband’s PrestaShop Mobile App Builder

Italy is known for being one of the best mobile app markets in Europe. With that comes the competition and to make a Mobile App, eCommerce merchants look for robust options available. From finding a developer to the launching of the app, the journey takes months and a lot of brainstorming.

An organized and feature-rich mobile app is a collection of best practices, exclusive UI/UX, and components that give a perfect shopping experience to your customers. Achieving these goals can be difficult when you are not tech-savvy.

We are bringing you the solution to all your eCommerce mobile app miseries. You can now create a mobile app without coding using Mobile App Builder Plugin for PrestaShop digital commerce websites. In this blog, we have covered some amazing examples of PrestaShop Mobile Apps that are created for Italy-based stores.

5 trendy Android Mobile Apps created using Prestashop Mobile App Builder Plugin for Italian Stores

The mobile App market of Italy is flourishing!

When comparing the data for Italy, on Google Play Store, Mobile App publishers are way more than Game publishers. A Mobile App will become successful and a major source of revenue if it is dynamic and delivers an exclusive shopping experience.

Let’s check out some grossing mobile apps published on Google Play Store by Italian eCommerce merchants:

Lifestyle Mobile apps

1.     Sesamall

Carry the Sesamall PrestaShop mobile app in your pocket at all times and fill your cart wherever you wish. Seasmall is a lifestyle app. Italian app publishers are responsible for 7% of the top lifestyle applications in Italy.

The home page design of this PrestaShop app is appealing and eye-catching. To change the banners and appearance, store merchants can use the drag and drop feature.

Customers can find desired products and the latest arrivals on the app’s home page. With voice search on a mobile app, discovering lights for indoor and outdoor use, as well as bathroom sets and party decorations has become easy.

List of Payment Methods for Italy store:

Complete payment with PayPal, Card Payments, Giropay, American express, Scalapay assuring 100% security.

Android App that sales disposable products in Italy

2.     CTATRADE

The Ctatrade PrestaShop Mobile App is packed up with enriching features that make shopping fun for customers.  It is meant to sell disposable products in Italy for dining and household purposes.

The home page navigation helps the customers to locate the products along with sort and filter options.

Customers feel connected with live chat support. Its social login checkout feature provides a smooth shopping experience to customers who are interested in buying disposable products.

One eCommerce mobile app builder has it all!

Online Shopping App

3.     Detercasa srl

Detercasa srl is a PrestaShop eCommerce store for professional products, household items, gift items, trinkets, hairdressing items, toys, detergents, perfumery, paper, and similar products.

With its Android app, customers can explore the products with direct navigation options. In addition to this, the left menu bar and category buttons are available for finding the desired products.

Customers can add products to the wishlist or cart and proceed to check out.

Its attractive product display and clear product descriptions influence the purchase decision of the customers when shopping through the mobile app.

To deliver a satisfactory checkout experience, you can add PrestaShop One Page checkout to your website. We have posted a blog covering 10 Italian stores with One Page Checkout live for your inspiration.

Fashion eCommerce App

4.     Cupertino Shop

Cupertino Shop is an Italian store that has to build up its Android app using the KnowBand’s PrestaShop Mobile App builder module.

The application has a clear navigation to search the products on the basis of categories. Moreover, customers can filter and sort the products to find the desired one.

Add the product to the cart and proceed to checkout. It has an easy signup and various payment and shipping methods.

The major monetization source of mobile apps is in-app payment, hence Knowband helps businesses create eCommerce android and mobile apps that support in-app payments. It works with all the shipping methods and payment gateways.

5.     Fantasy Calzature

Fantasy Calzature is an eCommerce fashion-focused Prestashop mobile app where you will discover premium quality shoes, bags, and accessories like belts, wallets, and scarves for men, women, and kids.

With mobile-optimized navigation, customers can find products easily. It supports voice search for those who are not proficient in using mobile apps. It also enhances the user experience.

They used PrestaShop Mobile App Builder to make the android app and published it on Google Play Store. After creating an app with Knowband mobile app builder, you can publish your app on your own to Google Play Store and Apple store without hiring any third-party publishers.

Mobile App supports Popular Payment Methods in Italy

Paypal, card (Visa, MasterCard, Diners club international, American express), Satispay, COD, Bank transfer, Credit Card, Bank transfer, Satispay, Scalapay (installments), Multisalepay (Credit and Prepaid card), COD, etc.

Create and Launch a Travel App for Android and iOS

You can now create a travel app like the Green Pass Wallet and Booking.com. To make a travel booking app, you only need to add a booking and rental system plugin to your website and configure it with KnowBand’s mobile app.

With these two apps, you can start your travel business effortlessly that too without taking any developer’s help.

Custom eCommerce Development Solution by KnowBand

To add any custom feature in a mobile app, you can inquire with our expert team and discuss your requirements here.

With Mobile App Builder Purchase you get:

  • Free 3 months post-purchase support
  • 1-time payment
  • Android & iOS app

Customizable home screen with drag and drop feature, live chat support, custom button color settings, voice search, social login, fingerprint checkout, push notifications and with some additional cost, any additional features can be added to your personalized app.

We also provide website development services and have more than ten years of expertise in developing eCommerce plugins.

Mobile App Portfolio

Mobile Apps for Android and iOS

Add PrestaShop Accelerated Mobile Pages (AMP) to Improve Shopping Experience

Are you experiencing a sudden downfall in your website traffic? 

Your website ranking might get affected after every new Google SEO update. Many websites crawl up to the top but a few lose their rankings too.

The dwell time, UX, and focus keywords are some of the major Google ranking factors. These SEO ranking factors might not make you rank unless you optimize your website for its speed.

What is Accelerated Mobile Page (AMP)?

Accelerated Mobile Pages (AMP) is an open-source initiative that aims to boost the performance of mobile web pages. Google and Twitter were the driving forces behind the project.

The technology underpinning AMP allows for lighter, faster-loading pages for smartphone and tablet users. As more individuals use mobile devices as their primary PC, this capability has become increasingly vital.

Optimize Website Speed with AMP 

To reduce website loading time on the PrestaShop store, consider using the best AMP Plugin, the PrestaShop Accelerated Mobile Pages module. It helps you cope up with the new Google SEO ranking and gives an exclusive shopping experience to your customers.  

Studies say, around 40% of users click away from a website in 3 seconds. Many decide to turn on an ad blocker as soon as they visit the website. Hence, it’s time high time to optimize your Prestashop store so that the visitors spend more time than average. 

If it is about shopping experience then Mobile App Builder is also an option but with AMP you do not just make your website gadget-friendly but optimize it for Google SEO ranking too.

Benefits of Accelerated Mobile Pages (AMP)

  • Helps site owner reduce page load time

Website loading time is a major factor in increasing the bounce rate on a website. The Accelerated Mobile Pages (AMP) reduces the page load time and enhances your website’s performance on mobile devices and tablets.

  • Visitors spend more time than average

More visitors reach your website if page load time gets reduced. In addition, you attract more visitors to the website with the impressive themes and engaging design.

  • Various layout and designs

Layout and designs are vital elements of the website and every page has a distinct type of design. An AMP module allows the seller to customize the design and layout of the web pages to emphasize the look and feel of the website.

  • Faster website than competitors

When there are a lot of competitors, you can win your game by optimizing the speed and page loading time. Many users leave a website because they are impatient and look for other options immediately. Take the advantage of this by accelerating the speed of website pages.

  • Improves the user experience

The goal of AMP is to improve the user experience by making mobile surfing as simple as possible. The PrestaShop AMP addon adds a professional look to the website that gives a rich browsing experience.

PrestaShop Accelerated Mobile Pages (AMP) can Improve Google Ranking

Module Compatibility

  • AMP Module PrestaShop Theme Compatibility

Implement the AMP on your PrestaShop websites which is compatible with all the PrestaShop themes other than the default theme. The PrestaShop Accelerated Mobile Pages (AMP) module does not require switching your theme and goes with the current design. 

  • AMP supports all PrestaShop versions

The AMP works for every PrestaShop version. The module is compatible with PrestaShop version 1.6 to the latest PrestaShop version 1.7.

  • PrestaShop Module Compatibility

If you have several other modules installed on your store and looking for an AMP that supports them, KnowBand’s PrestaShop Accelerated Mobile Pages (AMP) module is the one. It won’t affect the custom settings of your other modules. 

How PrestaShop Accelerated Mobile Pages (AMP) Works?

The KnowBand’s PrestaShop AMP effectively makes the website user-friendly and mobile responsive. By implementing the AMP module on your PrestaShop store, you will not just get a fast-loading website but also observe an increment in user engagement along with various custom settings to configure it.

Lets us explore several features and customization options it offers:

Emphasis the brand Identity

  • Improve look and feel – Use several colors to add a vibe to your store.
  • Add and shift Logo– Adjust and resize your company’s logo in accordance with the website’s structure.
  • Showcase Products In Carousel Mode– On the Home page, Category page, product page, etc.
  • Display your business location and contact options like contact number, email address, etc.

Customize the entire store with PrestaShop AMP Settings

Be it the home page or the product page, the module allows you to customize each and every element of your web pages.

1. Optimize to increase home page dwell time 

You can use the PrestaShop AMP module to make your Home Page AMP-ready. On the main page, it allows you to display Featured Products, Bestsellers, and New Arrivals. The display banner is being uploaded. 

As the image depicts, the customization for the home page to display featured products, besides this, there are options for bestsellers, new arrivals, and others.

More home page customization options:

  • Adding custom text to the homepage’s top or bottom.
  • Carousel mode is used to display featured products.
  • Choosing the number of featured products that will be shown.
  • In addition, you can show movies from YouTube, Vimeo, and Dailymotion.
  • Instagram and Twitter feed can be displayed on Home Page.

2. Customize Category Pages with AMP 

You can use the AMP module to enable AMP on Category pages. Displaying custom texts at the top or bottom of your Category page is part of the Category page customization. It allows choosing the right image size for the product.

3. Use AMP to customize the product page

You can transform your product pages into AMP-enabled product pages using the PrestaShop AMP plugin. You can customize the product page by displaying custom text, short product descriptions, product descriptions, product reviews, related items, and so on.

4. Make your menu bar unique

The PrestaShop Accelerated Mobile Pages extension allows you to customize your menu bar to meet your needs. 

5. Add colors to the AMP-enabled PrestaShop website

The AMP module allows you to customize the colors on your AMP pages to make them more appealing.

6. Include links to your social media profiles with custom text

On your AMP-enabled website, you can establish a distinct section for displaying your social media company sites. Facebook, Twitter, Google+, LinkedIn, Pinterest, and Tumblr are all part of it. You can also add any other network if you want to.

Aside from that, you may use the menu slider to display your company’s location, email, and phone number.

7. Link your Adsense and Google Analytics accounts

The PrestaShop AMP module allows you to link your Google Analytics and Adsense accounts to your AMP-enabled website. This module also allows you to control the sitemap settings and link your Facebook profile.

8. The PrestaShop AMP Module GDPR Cookie Consent Bar

To prevent the hassle of violating the GDPR law, include a GDPR cookie consent bar on your AMP-enabled website.

Note: Your website must be HTTPS enabled for the AMP module to work. The HTTP protocol is incompatible with AMP. As a result, you should strongly consider using the HTTPS protocol when generating AMP pages and content (vs. HTTP).

PrestaShop Accelerated Mobile Pages (AMP) example

PrestaShop AMP Home Page with navigation slider

Product Page and Category page PrestaShop AMP

Finally, the PrestaShop Accelerated Mobile Pages (AMP) module lets you optimize your website pages for a user-friendly mobile experience. It gives you complete freedom to customize the home page, category page, and product page layout and designs. By adding a custom logo and text you can create a unique brand identity. Along with these design features, it allows the seller to link the social media account and videos on the home page. There are many other facilities given in the AMP setup.

Consider adding AMP to your website to make it user-friendly, mobile responsive, and SEO friendly with AMP addon.

Contact us: support@knowband.com

Download PrestaShop AMP: 

Click here to check out the demo on the KnowBand store

Click here to check out the demo on PrestaShop Addon Store

List of Other Modules Compatible with PrestaShop Mobile App Builder

Going by the name, PrestaShop Mobile App Builder is a readymade tool to convert your online eCommerce store into mobile apps. The plugin offers a chance for all PrestaShop store merchants to switch their website business on mobiles.

Every eCommerce business is somewhere in the struggle to improve their online presence among the surrounding competition. Having a mobile commerce application can simply help in targeting the huge audience & boost sales.

Creating Native Apps With This Extension

You will be amazed to know that PrestaShop Mobile App Maker is completely code-free. If you’re not a coder or more of a technical person, this is the perfect solution. The PrestaShop Mobile App extension allows anyone with a running PrestaShop website to own a pair of native apps. All you need to follow these 3 steps:

Step 1: Purchase the PrestaShop Mobile App Builder extension from KnowBand.

Step 2: Fill pre-requisite app details.

Step 3: Review apps & get them published on app stores.

Easy, right? Free of cost initial support & one-time payment with this plugin are cherry on the cake.

Other Compatible Modules

Every online business has a different set of audiences with separate requirements. This thought has been well kept in mind while designing the PrestaShop Mobile App Creator. The result of this is the module comes with endless possibilities of customization and integration. All you need is to just ask & our developers will make that work in apps.

Note: All sorts of custom changes are subject to additional costs based on the involved time & efforts. Although, the prices will be kept as reasonable and fair as possible.

Here is the list of a few modules which can be made compatible with PrestaShop Mobile App-

1. Product Size Chart

When it comes to purchasing a clothing item, online shoppers often have doubts regarding product size. They are not sure which size would be a perfect fit for them. This eventually leads to customers placing a return request later because of the size issue.

Let finding the appropriate size product not be a problem anymore for your visitors. The Product Size module adds a “View Size Chart” section on your product pages, with the help of which shoppers can check the measurements of a product for every size type. This ensures that your customers do not face trouble with the product size.

Get to know more from here.

Rough Cost Estimation: $80

2. Return Manager

One of the major concerns for eCommerce businesses is product returns. They cannot be eradicated, however, if managed well, can be reduced by a significant margin. Manage your returns without any hassle with the Return Manage module.

The module offers three types of return choices to your customers: Store Credits, Refund and Replacement. You can set up the return policies, set up the return terms and conditions, track your returns and do much more. The module not only helps you reduce your eCommerce return rate but also improves customer retention.

Get to know more from here.

Rough Cost Estimation: $300

3. Automatic Related Products

E-commerce businesses benefit a lot from cross-selling. It is one of the effective strategies implemented by them to increase their store sales. If you run an online business, you should follow it too.

Encourage cross-selling on your website with Related Products module. The module lets you display top-visited products, best sellers, new products and products based on a user’s history. You can customize the display position and filter the products to be displayed as per keywords and attributes.

Get to know more from here.

Rough Cost Estimation: $180

4. Preferred Delivery Time

Many times customers demand the product to be delivered at a specific date and time. Allow this facility to your customers with Preferred Delivery Time module.

The module lets you define a minimum delivery gap to allow customers to choose the preferred date and time. You can specify the time slots, the time cycle for delivery, and also exclude days on which the delivery won’t take place.

Get to know more from here.

Rough Cost Estimation: $180

5. Loyalty Points

A majority of online businesses run loyalty programs today. Loyalty Points module aims to improve customer retention on your website and also builds customer loyalty. It lets you provide loyalty points to your customers on some certain tasks like when they have shopped for more than the specified amount, when they have chosen a specific payment or shipping method, when a user successfully registers, or when a user places an order, etc.

Get to know more from here.

Rough Cost Estimation: $200

6. Product Availability Check by Zip Code

Let customers check right on the product page whether the product they desire to purchase is available for delivery at their location or not.

The module adds a Zip Code verification check on your product pages, using which the visitors can enter their area zip code and verify whether the item is eligible for delivery for the specified Zip Code.

Get to know more from here.

Rough Cost Estimation: $180

7. Store Locator

The store locator module encourages the self pick up facility on your website. Many a time, a product reaches the shipping centre on time but takes too long for the delivery. In such cases where customers want the product to reach them as soon as possible, they can choose for a self pick up.

The module lets you add your store addresses from the back-end which are available to the customers on the checkout page. They can filter the stores as per the distance and choose the nearby store accordingly.

Get to know more from here.

Rough Cost Estimation: $50

8. Auto Switch Language and Currency

If your business is set up internationally or you are planning to do so, the Auto Switch Language and Currency module is a must-have module for you.

The Auto Switch Language and Currency module change the language and currency as per the visitor’s location. It tracks the IP address of the visitors and automatically converts the website content into the native language.

The module helps you expand your business on a global level and makes it easy for outsiders to shop from your website.

Get to know more from here.

Rough Cost Estimation: $90

9. Affiliate and Referral Program

Affiliate and Referral Marketing has helped brands gain a lot of new customers and sales. What’s exciting about these programs is that they create a win-win situation for both the customer and the brand. The affiliate brings you customers and you offer them some incentives in return.

With Affiliate and Referral Program module, you can start a similar program on your store. The module allows users to register as an affiliate on your website. Once successfully registered, they can start referring your website to others and earn some exciting incentives for a successful referral. The affiliate can share the referral code, share a direct link, share the link via email, share the link on social media or share the voucher code with other people.

Get to know more from here.

Rough Cost Estimation: $250

10. Shipping Cost by Zip Code

This module lets you charge different shipping prices for different zones. The admin can specify the shipping price for different countries from the back-end. When a shopper enters the zip code in the address fields, he or she will be charged the shipping cost as per defined by the merchant.

Get to know more from here.

Rough Cost Estimation: $100

11. Search Auto-Suggest

The Search Auto Suggest module enhances the search functionality of your website. With the help of this module, you can display the product price right in the search suggestions (in the drop-down list) and also the product category under which the product falls.

You can customize the search bar and also track the searches performed by the user. You can also limit the number of products to be shown on the search results and also specify the minimum letters that need to be entered for the search system to work.

Get to know more from here.

Rough Cost Estimation: $270

12. Price Alert

Many times it happens that customers drop the purchase idea because they feel the product price is too high. Now with Price Alert module, the customers can specify the desired price for that product on the product page and get price alert over their email whenever there is a reduction in the product price as per what they wanted.

Get to know more from here.

Rough Cost Estimation: $100

13. Back in stock Notification

Online shoppers often get disappointed when they visit a website to purchase a product but find it out of stock. And they have to keep checking back multiple times to check its availability. Reduce this hassle with Back in stock notification module.

The module allows shoppers to subscribe to the product availability alert. Hence, if subscribed, the user will be immediately alerted about the product availability that it is back in stock so that they do not miss out on the purchase.

Get to know more from here.

Rough Cost Estimation: $100

Summary of Custom Changes

Any confusion? Discuss with us on support@knowband.com

Top 10 PrestaShop addons to boost your Holiday sales

The holiday season is coming close. It is that time of the year when e-retailers look for every single opportunity to attract customers to their store and maximize sales.

The holiday season alone captures sales equivalent to the sales during the rest of the year. According to NRF, holiday sales for 2021 are expected to rise by around 4% as compared to 2020.

If you are a PrestaShop store merchant, here are the top 10 PrestaShop addons that you should implement in your store, to boost your holiday sales.

1. PrestaShop Spin and Win

The first one in our list of PrestaShop holiday modules is the PrestaShop Spin and Win.

Grab customer attention and enhance customer engagement on your website by adding a gamified interface to it.

Knowband’s Spin and Win addon for PrestaShop is one of the best PrestaShop addons to increase customer engagement and your email list. It provides your visitors with a gamifying experience when they visit your store, by displaying them a Spin and Win wheel popup.

PrestaShop Spin and Win addon allows you to design your popup as per the occasion. Give a festive look to your website and provide the festival feel to your visitors. With the help of PrestaShop Spin and Win addon, you can set your popup theme for Halloween, Christmas, New Year, etc.

The more attractive your popup will look, the more engagement it will create. Let visitors spin the wheel and earn some exciting offers. The holiday season is the perfect time to lure visitors with some discounts and offers and convert them into potential buyers.

2. PrestaShop Gift Card Manager

This holiday season, when customers will be too busy shopping, make their task easy and save their time by offering them the Gift Card option.

PrestaShop Gift Card Manager allows you to create multiple gift card templates for multiple occasions. It also comes with pre-existing gift card templates for Easter, Halloween, Christmas, etc. You can give a festive look to your gift cards to catch the holiday spirit and boost your holiday sales.

Let customers spread the love through your gift cards. Gift cards will not only increase your holiday sales but also make the best way to increase your brand awareness.

Read:

Why Digital Gift Cards are important to your business?

Get more Holiday sales by setting up a Gift Card section on your store

3. PrestaShop One Page Checkout

Let a lengthy and a complicated checkout not be a barrier in your conversions during the peak holiday hours. Replace the conventional multi-step checkout with a single page checkout.

PrestaShop One Page Checkout puts all the checkout fields on a single page and provides your customers with a smooth and hassle-free checkout. To simplify your checkout process, it offers Guest Checkout, Social Login (through Facebook, Google and PayPal) and supports all major payment methods and shipping services. There are tons of other customizations which a merchant can make to make the checkout process convenient.

4. PrestaShop Mobile App Builder

Our another high rated module in the list of PrestaShop holiday addons is PrestaShop Mobile App Builder.

Mobile Apps have taken the user experience to a whole new level. Today, a majority of customers prefer having a mobile app as it is far more convenient than browsing a website. With that being said, launching a mobile app for your brand will not only increase customer engagement but also boost your revenue to a great extent.

Transform your PrestaShop website into a native Android and iOS mobile app with the help of PrestaShop Mobile App Builder and provide your customers with an enhanced online shopping experience.

Features like Real-time synchronization, Unlimited Push Notification, Fingerprint Login, Zopim and WhatsApp Chat support, etc. make the PrestaShop Mobile App Builder highly exciting.

To know more, read: This Holiday Season, launch Spin-wheel integrated PrestaShop Mobile App to boost sales

5. PrestaShop Return Manager

With mass orders, also increases the order returns and the delay in the product return can irk customers.

So, speed up your return process and manage your eCommerce returns conveniently with PrestaShop Return Manager addon. Apart from the usual Refund and Replacement process, it provides your customers with the option to opt for the “Store Credits” which they can receive for the product amount. It ensures customer loyalty as well as customer retention since the customer would surely be visiting your store again in the future to utilise the credits.

6. PrestaShop Loyalty Points

Adding to the list of our PrestaShop holiday modules is PrestaShop Loyalty Points.

Make the journey of your new customer as well as the existing customers exciting by rewarding them some loyalty points every time they make a purchase on your store. This is a perfect idea to acquire new customers and ensure repeat purchases, especially during the holiday season.

Knowband’s Loyalty Points addon for PrestaShop focuses on customer retention and customer acquisition, at the same time. You can reward loyalty points to a new visitor when they sign-up on your store, and turn him/her into your loyal customer within no time. The points can be used as a discount voucher.

If you offer loyalty points for every purchase that a customer makes on your store, you can generate huge holiday sales.

Read: Benefits of a Loyalty Program for your online business

7. PrestaShop Abandoned Cart

One of the most helpful PrestaShop modules for this holiday season would be PrestaShop Abandoned Cart.

Brands witness a high number of abandoned carts during the holiday season. Those numbers can cost you a huge loss in the revenue. Though you cannot put a stop to cart abandonment, you can surely recover some lost sales and even a slight recovery in the cart abandonment rate can add to a huge amount in the total revenue.

PrestaShop Abandoned Cart addon allows you to track and chase the abandoned cart users and helps you recover the lost sales by sending regular follow-up emails.

This PrestaShop module reduces the cart abandonment rate, ultimately resulting in increased conversions.

8. PrestaShop Affiliate and Referral Program

Referral programs can be a big boost to your e-commerce sales. While the holiday season is approaching, you can start a referral program and provide exciting incentives to users when they refer your brand to his/her friends, family or relatives and the latter makes a successful purchase.

You can run such a referral program on your store with the help of PrestaShop Affiliate and Referral Program addon. A customer can register as an affiliate on your store, share your website link with his other people and earn vouchers or cash when the referent successfully registers or makes a purchase.

9. PrestaShop Store Locator and Pickup

Another PrestaShop holiday season module to look out for is the PrestaShop Store Locator and Pickup.

The product delivery takes too long during the holiday season, making customers run out of patience. Because of bulk orders, it becomes difficult for the shipping providers to ship every product in a quick span.

Customers, too, know this very well. In such cases, PrestaShop Store Locator and Pickup addon manages things quite conveniently.

If you have your stores located in multiple locations, you can display them at the front end of your website and allow customers to select their nearby store so that they do not have to wait too long for the product to get delivered. Customers can reach out to the nearby store and pick up their item.

10. PrestaShop Booking and Rental system

Have a renting business? Now manage everything online with PrestaShop Booking and Rental system addon.

During occasions like Halloween or Christmas, people look to buy costumes on rent. There is a heavy demand for it. Hence, if you run such business, you can provide people with theme-based costumes or dresses on rent and boost your holiday sales.

You still have time to get everything set before the holiday season starts. Try out these 10 PrestaShop addons and capture huge sales in the coming holiday season.

This might also interest you:

Knowband’s list of modules to look out for this Holiday season

10 Halloween Marketing Ideas to Uplift your Sales this October

6 must-have social media addons for your PrestaShop store

5 Quickfire Prestashop Addons that can Boost your Conversions

10 Must-have Addons to Optimize Prestashop Product Pages

6 Surprising ways a Mobile App can Boost your Small Businesses

Online businesses are thriving on the support of mobile devices. This is one of the biggest hacks that need to be taken care of for all over the world for business expansion and growth opportunities. Since the reliance of the online shoppers on mobile devices is increasing and the purchasing behavior of online shoppers have changed drastically, the key to success for SMEs is to stay in sync with the market trends. The number of online purchases has risen tremendously through mobile devices rather than desktops or laptops. Hence, it won’t be wrong to state that the mobile apps are one of the aspects that require close consideration of the online store owners.

Some of the crucial facts that explain the importance of a mobile app for an eCommerce store is listed below:

  • The rate of global mobile app downloads is expected to reach up to 284 billion by the year 2020. The revenue generated by mobile apps were estimated to surge $51 billion in the year 2016. Hence, the potential that this market has got in the future is huge.
  • Google Play is expected to reach the mark of 166 billion along with the market share of iOS which will rise to the level of 35.2 billion, in terms of the number of apps available on these stores.

Having discussed these startling statistical figures, it is clear that the significance of mobile applications on the online businesses cannot be ignored. This is especially inevitable when you have a Startup or if you own a small business with a limited customer base.

If you one such businessman, but you are still not active in the direction of mobile app development, you will have to bear the harsh business consequences. Listed below are some of the importance of mobile apps in a virtual environment, especially for small businesses that may bring your attention to this aspect.

Helps in boosting the brand awareness

With a surge in the reliance of handheld devices globally, the mobile applications provide higher chances of reaching out to their targeted customers. Moreover, there has been a significant increase use of mobile devices for doing online searches. As per a survey, 45% of the online purchases are done by mobile devices. While the mobile responsive websites are one of an alternative, it may even fail to enhance the customer experience. Hence, a mobile app can help you get a deeper reach among your targeted customers. Whether you have an eCommerce store on Prestashop, OpenCart or Magento, having a mobile app for your store is just a matter of moments. Mobile App Builder plugin from Knowband store offers an easy way to take your online store to the mobile devices. The apps so created are compatible with all the devices. Hence, with a greater reach and better user experience, you can effortlessly boost your brand awareness and image ultimately.

Better way to stay in touch with your target audience

In the competitive scenario, staying in the good books of your customer is the key. Moreover, with so many options to choose from, the chances of being forgotten by your customers is more likely. Hence, you need to stay at an arms distance to your prospective customers. Mobile apps are one of the ways to achieve this milestone. Considering the challenges experienced by customers while shopping online, mobile applications offer a better user experience. The expectation of the online shoppers of getting everything then and there is increasing at a greater pace. Hence, the chances that they would open up a desktop and then browse your store is less likely. The app can keep you just a click away from the lead. Moreover, the options of push notification is another way that can keep your customers reminded about the activities and deals that you are running on your store.

Enhances geo-targeting

Location-based services are in demand for the past couple of years. With the introduction and popularity of Voice searches, the search queries of online shoppers are changing. They now search for solutions instead of keywords. Earlier the query for a Chinese Restaurant was ‘Best Chinese Restaurant’, and others. However, now it has changed to ‘Chinese Restaurant near me’ or ‘Where can I find a Chinese Restaurant nearby?’. Hence, for a start-up and small business to have an edge over the big players of the industry, geo-targeting is the key. Smartphones allow you to collect information about its users, including their geographical location. Offering location based prompt services is easier when you have a mobile app for your business. All you need to do is to optimize your content in such a way that the online searchers get the solution for their queries.

Aid remarketing

The more efficiently you remarket your product, the more will the chances of conversions. Mobile applications not just allow you to sell the products easily, it even helps marketing your businesses in a better way. The Push notifications of the shopping applications have been estimated to have a strong impact on user’s attention. On an average, it has 40% click through rate. Moreover, their engagement is higher than that of an email and the SMS triggers. Since the target audience is most of the time glued to their phones, it is definitely the best platform to bring your business, no matter how small or new it is, in the eyes of the customers. Not just this, the modern day applications provide a better interface to keep a track on the orders generated through the mobile apps. The online activities can be tracked on the Google Analytics account of the store owner. Hence, coming up with a surefire marketing tactics is not a tough job.

Boosts customer engagement and conversions

It is now much easier to stay engaged with your customers with the help of a mobile app. Irrespective of the location of the customers, you can now stay in touch with them 24 x 7. The apps, thus, help in delivering better customer engagement leading to conversions. The ease of mobile connectivity with the company, especially, in case of eCommerce stores, mobile apps can encourage customers for a quick product purchase. It is often seen that customers are reluctant to make an online purchase. This is because of the complicated user experience offered on a site. Mobile apps offer a better user experience due to the presence of numerous features and functionalities on a mobile device.

Enhances visibility of your store

While enhancing the position of your online store on Google SERP quite a time-consuming task, ranking your mobile app on the app store and the se is much easier. The more downloads you achieve, the higher you’ll rank on the various search engine. Moreover, mobile apps are a brilliant way to target customers without any hassle. The store owners can give a personal touch to their marketing strategies. It can thus help you strengthen your relationship with your customers. Bridging the gap between UX and UI, the mobile app will definitely help enhance the visibility of your store.

Wrapping up

A mobile app can provide the much-needed competitive advantage to your online store. Engage the users in a more personalized and interactive way in a seamless and cost-effective way. If you are trying to take your business to the next level, then mobile apps need to be included in your business expansion plans. We, at Knowband, offer an intuitive to have a mobile app for your online store. So, create an amazing OpenCart, Magento, or PrestaShop mobile app for your website and grab higher conversions and sales.

Related Stories

Key Factors to Consider Before iOS App Development

The rapid rise in the mobile technology and its influence on the users has led the eCommerce businesses to take a leap from desktop to mobile sites and apps. Bringing the entire store readily available to the online shoppers whenever they need is one of the ways to flourish over the industry. This is why upgrading your business from eCommerce to m-commerce is a must. The popularity of mobile app is also at it’s peak. With an overall user base of 4 billion, it has proved to be a significant area where the online stores can develop an app and reach out to the potential buyers.

The best part of technological advancement is that this up-gradation can now be done with minimal hassle. There are mobile app builder extensions available for the various platforms such as Prestashop, Magento, OpenCart and others. Though, the popularity of android app is on peak but at the same time the iOS users also share an appreciable contribution to the online marketing. The user base of iOS contributes to 20% of the overall mobile users which is a huge number when trying to take over the market.

The app developers need to make sure that the app they develop for Apple app store must meet certain criteria before launching them. In order to be sure of launching a better iOS app that reaches to the users faster and convince them to make a purchase several key factor must be kept in mind. These small details may create a big difference.

Let’s take a look at some of the top things you should be careful about when developing your mobile app for Apple’s iOS platform.

Do some ground research

The app developers might not consider this fact but the iOS apps are meant to make a sale in the store. Unlike the play store where the android apps can be easily made available in the market and reach the users, the iOS apps are meant to be sold. Therefore, these apps are handpicked by the authorities themselves. They don’t want any app to be a part of the iOS user community that doesn’t sell itself. A well research and forward planning must be done by the developing team before launching the app. They must consider all the aspects of the app which may jeopardize the success that they could have made using the app.

The app must be original

Using the already picked concept and developing an app out of no originality will land you in a situation where the app may not be able to make it to the market. Thus, the app developers must take their time, use some hints from other successful apps and try to build an app that is based on the original concept. That kind of approach will guarantee that you do not make profit on the App Store, and that your app will never be successful. Since the club is so elitist, there are a lot less apps in general than you would find on the Play Store. This makes it easier to spot unoriginal apps and call them out. Using a previously successful concept will lead on to negative response from the customers and the chances are that the Apple store authorities may discard the app as it has not the features to make out large impact among the users.

Enable better features

It is also one of the established fact that the App introduces some of the most advance features with their phones. Therefore, it becomes equally important for the iOS app developers to keep the users preferences in mind and iOS trends in mind. They must try to match the latest features that are introduced and the app must give the users a taste of their phones better features. The users will like to test that features and will make use of your app for this purpose. The success of some of the apps is often based upon this concept.

Test your app

The app is made to find a spot where the customers pay for the service. It might not be possible at few instances that the developers are able to trigger all the mistakes that are incorporated in the app. This demands a lot of testing and checks from the developer site. The use of a 3rd party or a dummy user crowd can be mad which can use the apps and check for its feasibility in the store. It is always a good thing to delay the launch of the app than to make it available early and cause a damage to reputation due to the presence of different bugs and issues faced by the users.

Let the feedback roll in

Feedbacks are a part of better marketing. The app developers might think that their app is best and fit for the users but this may not be the real case. Thus, taking the advice from the fellow developers and putting the app to beta testing might help a lot in improving the app quality. Any feedback is a good feedback, no matter in what form. Take advice and suggestion from the concerned people who might give their valuable suggestion in improving the app and may encounter some of the issues which you might have skipped during your observation. This helps in delivering an app that is useful for the users.

Over to You

There is always the room for development and if you are planning to launch an iOS app than there are several things you must keep in mind. The mobile store can definitely improve your business chances. A good app is appreciated by users, suggested by enthusiasts and promoted by the Apple store itself.

You Might Also Like:

How can a Mobile App help Rekindle the UX of a eCommerce Store?

There have been a significant change in the behavior of the online shoppers. The shift in the preference from the desktop to the handheld devices is one the trend that has compelled the eCommerce websites to upgrade their store into a much feasible option for the customers. With the growing popularity of the mobile phones in the last decade, it has become one of the most common mode of communication among the people. In order to target the right audience, the web store owner needs to opt method that would help them to reach out to maximum number of customers and at the same time also provide them convenience to make purchases. This is the reason why going from eCommerce to mCommerce is a must for the e-merchants. The aim to retain maximum number of customers to the web store is highly fulfilled by using the mobile app for accessing the web store.

Thus, the situation demands for a mobile app in order to keep the growth of the web store maintained. A mobile app also makes sure that the customers need not to put extra efforts in order to reach out to the desktop site and make a purchase. The mobile apps are portable and highly reachable which makes it a better approach for the web store to market ad at the same time an easy way for the customers to shop.

Discussed below are some of the important aspect that must be incorporated in a mobile app for better results.

1. Market development along popular platform

The mobile app is going to be popular only if the store makes a proper and refined strategy before deciding to launch the app. The trend in the market and the popularity of different platforms must be taken into consideration. If we take a look at the records, then, we can realize that there is a rise in the number of iOS users. It has seen a tremendous rise and with the coming time, they are more likely to grow. Hence, proper research must be done in order to target the right customer base. Extra effort must be put to study the market trend and customer behavior. The analysis result can, then, be incorporated in the mobile apps effortlessly with the help of mobile app builder for Android and iOS. It helps the store owners to convert their website into a complete mobile app on a button click. There are plugins available for different eCommerce platforms such as Prestashop, Magento, OpenCart, Magento 2, WooCommerce and others.

2. Availability of interactive features

In order to make the mobile app more engaging the web store needs to provide it with interactive features. The better features incorporated makes the mobile app more engaging for the customers. Thus, the web store must try to make mobile app more interactive. The easy checkin and checkout options along with simple and uncluttered navigation is inevitable if you want to ensure customer retention. Along with this, the options of wish list, order tracking, and multiple payment, as well as shipping choices, are other features that you make m-commerce a success for the online vendors.

3. Better browsing with different options

The web store must try to make browsing in the mobile app more easily. The customers prefer to use a mobile app because they want to access the web store without going to desktop sites, therefore, they want easy and better navigation. Thus the mobile app must be oriented towards fulfilling the customer’s requirements. Some of the features that would help the customers in better navigation of the web store would be social login and instant delivery options. These type of features makes sure that the customers don’t need to invest a bunch load of their time in making decisions about entering or checking out the web store instead can browse the web store.

4. Multiple language support

One of the important things that the web store needs to keep in mind would be that if they want to target the customers than they need to aim for bigger targets. In order to be able to do so, the mobile app must be multi-lingual so that it can be accessed by the people over a large portion in the eCommerce community. The web store must follow the policy of making it large by targeting the large. The multilingual mobile app helps people from different ethnicity to connect with the web store and make better sales on the products to worldwide customers.

5. Simple re-marketing features

The concept of promotional marketing is too mainstream. In recent times, the customers have stopped to give a separate concern to check for the growth of the marketing of mobile apps. Therefore, the mobile app must be able to promote itself while the customers are browsing the web store using the mobile app. The mobile app must be covered with various features such as deals and sales section where the customers can avail various offers depending upon timely interval. This type of features helps in making better customers for the web store and the customers are likely to make use of the mobile app in order to make a purchase.

6. Custom Design Options

Your app home screen is the soul of your app. You must try to keep it interactive and uncluttered in every way possible. KnowBand understood this concern and brought flexible home screen in eCommerce mobile app. The store admin gets the complete designing access in the module backend with multiple attributes and elements. The complete mobile app layout can be simply changed with captivating themes and font styles.

The eCommerce Mobile App Builder permits the store admin to create the various home screen layouts for multiple events and coming occasions. All the pre-saved layouts can be used further whenever required.

Over to You

The web store must be concerned about developing a mobile app that is capable of delivering the best for the customers. The mobile app highly affects the growth of the web store and if properly delivered the mobile app will surely help the eCommerce store owners to make a better profit. The mobile app also helps the web store to reach out to a maximum number of customers and make better conversions in the web store.

You Might Also Like:

Wanna Make your M-Commerce Store Stand Apart? 6 Unavoidable Tips

The trends in the latest past has shown that the online shoppers prefer using of mobiles in order to access the web stores. Since the mobile responsive website are inconvenient, the m-commerce stores are one of the ways to tap this market. The mobile apps offers a friendly interface to access the web store. This is by far, one of the most important decision that the web store owner needs to make while opting for a better features in mobile app.

There are plenty of options available for the web store owners to get a mobile app. Mobile app creator is one such module, which can help the eCommerce store owners to get a mobile app. The module provides the store owner with all the required features that will help them to present the web store in a better way. A better mobile app helps in portraying perfect image for the web store, thus the selection of the mobile app and the features incorporated plays a vital role in its acceptance by the customers.

The eCommerce store should keep a better lookout for the features in the mobile app as they highly influence the visitor’s attention to the web store. We may throw light on some of the features that must be made available by the mobile app builder in a mobile app.

Simplified interface

The mobile app is an alternative option for the users to access the web store without having to go through the desktop sites. Most people prefer mobile apps because of the convenience and simplicity that they provide. Thus, the web store must also try to keep the mobile app as simple as possible. The availability of similar mobile apps is in plenty and if at any point the customer doesn’t get along the mobile app then the chances are they may look for some other simple mobile app.

Inclusion of both android and iOS

The total mobile market is 98% covered by android and iOS, therefore the eCommerce stores must make sure that the mobile app that they are planning to introduce must be compatible in both the platforms. The Prestashop mobile app builder has two variants which are capable of designing Prestashop Android Mobile app builder and Prestashop iOS mobile app builder. The web stores may consider these modules if they wish to proceed with their idea of getting a highly appreciated mobile app. The focus on the development of other platforms is not necessarily important as the influence of other OS is not as large as these two. It is one of the feature that is conversion booster.

Better admin control

The mobile app needs proper management. The admin must be able to have a proper control over the different aspects of the app. As the app will continue to influence customers, there may rise a need where the web store owners need to expand the boundaries of the existing features. Hence, in that case the owner needs to have proper and full control over the mobile app such that the required changes can be implemented and new features can be introduced without having to ask for a help. The mobile app must allow the owner to track the users and have a full record of their behavior on mobile app. These type of controls helps in making mobile app grow better with time.

Personalization

It is another important aspect of the mobile app. The variation in different contents in the mobile app helps in better understanding and also acts as a source of encouragement for the customers to browse more. The various aspect of personalization includes fonts, color and sizes. If the mobile app can be made to have multiple variation of all these features than it is more likely to attract customers. AS, beauty lies in the eyes of beholder but attracting customer lies upon the presentation of the product. Therefore, getting a better personalization access will help the mobile app to express better.

Enhanced navigation

How often do you think a customer is confused about something on your web store and he waits there to figure it out? Almost never, if the customer couldn’t relate them with something meaning full then they are likely to exit the mobile app too. Thus it becomes necessary for the mobile app to provide the customers with a user friendly navigation and removal of any unnecessary element that may divert the customers from their motive. A better navigation system will help the customers to move through the entire mobile app and make sure that the customer is not stuck to a particular part.

Help and support

One of the important feature that the mobile app must consists should be help and assistance. The mobile app must be open to every user and try to respect the views of every customers. It has been seen that the apps which provide better assistance to the customers are more likely to get higher conversion rates. The mobile app can also help the customers to make a choice on the products by providing review and feedback center, so that the other customers who wish to make a purchase on some of the similar products can refer to the review as a basis. It will help in better marketing of the products as the customers won’t consider making a second choice after reading a positive review form one of the customers.

Over to You

The mobile app in an important tool of marketing. Due to the growing popularity of mobile phones mCommerce has become the new trend in the market and most people have already started to follow the mobile apps in place of desktop site to make a purchase. So the web store must take a better look on the features of mobile apps before launching the mobile app.

You Might Also Like:

5 Immediate Advantages of the Mobile app builder by Knowband

eCommerce store owners are always in search of better alternate to connect with the customers. The immediate need to make the web store attractive and more engaging encourages the sellers to keep the web store updated. Most of the time, a customer prefers to make a purchase from a web store if the product of his/her interest is readily available. Thus, bringing the entire store into the pocket of the customers is a must. Thus, upgrading the eCommerce website on the mobile platform is a must.

It won’t be wrong to state that the mobile commerce is the latest development in the eCommerce scenario. The mobile phones have proved to be a great step in making online trading easier for the sellers. The easy accessibility and reachability of the mobile phones makes shopping effortless for the customers. The shifting trend of desktop sites towards mobile apps is proving to establish new milestones for the eCommerce store owners.

If you are a web store owner and want you want your products to reach out to more potential buyers, then, Knowband’s Mobile app builder for Android and iOS may enable you in doing so. The multiple features provided by the applications prove to be a better way to engage more customers and enhance your store’s conversion. According to a survey, “54% of the customers prefer mobile apps to make purchase over desktop sites”. Thus, it’s always a better option to get a new head start to your business with better options. Mobile apps are currently trending and has proved to be an effective option to feature your products in the market in a much better way.

Let us discuss some of the feature of Mobile app builder which can help the web store in touching new heights.

1.  Customizable

The web stores may deal in sales of various products and items. Thus, every store owner has different expectations from the mobile app to gain better response. The mobile apps that are developed are fully customizable. The store owner has the full control over all the features starting from the look and feel of the mobile app to the checkout options. The sellers can make sure that the store has multiple features which describe the thought process of the seller. The representation plays a key role in binding the customers, thus, using mobile app builder to get a mobile app assures greater customer retention and app visibility.

2.  Attractive

Any seller would expect the store to look attractive and engaging. Thus, the multiple theme layout and color combinations offered by mobile app builder makes it sure for the seller to express the product identity in the most advanced form. The store owner get full liability to select the store theme and match them with different products and categories to fit in. Apart from the theme layout, the very immediate need of the customer is to connect with the web store and the products or services that it offers. The retina ready display and the uncluttered layout of the application ensure best user experience. Thus, aiding the visitors in making their purchase decision. Moreover, the mobile app builder offers comes with a number of alluring themes. The admin can choose the one that he find interesting.

3.  Compatibility

The introduction of different types of hand held devices and the platforms that they run on has made it tough for the merchants to reach out to their prospective customers. Our mobile app builder has made it easier for the store owners in making sure the seller is connected to customers irrespective of the platform or mobile they are using. It supports the mobile app to be compatible to multiple devices like Smartphones, tablets, iPads and others. In addition, it supports most of the eCommerce platforms like Prestashop, Magento, OpenCart, Shopify and others which are currently trending in the market. No matter if the customer is using Android or iOS in their mobiles, the mobile app builder develops the app to be compatible with all the OS. This helps the customers to access the web store throughput without any difficulty.

4.  Allows the admin to stay in touch with the customers

The mobile app builder by Knowband helps the admin stay in touch with the customers 24*7. The push notification allows you to keep them informed about the activities of the store. The task of making marketing easy for seller and customers is well maintained and the smooth running of the store via mobile app is maintained. The live chat option can help your sort out the queries of the store owner then and there. The real time interaction ensure at par customer engagement.

5.  Additional features

Any product is incomplete if it doesn’t provide any additional features to make it better. The mobile app builder enables the mobile apps to be compatible with multiple languages. The RTL language feature of the mobile app allows you to take your business at an international platform. This is one of an inevitable feature to ensure that the mobile app is a success in the Middle East Asian countries and the gulf countries where customers prefer store interaction in Arabic and Hebrew rather than English. Over it, the automatic synchronization also enables the store owners to keep the products on app updated with respect to desktop site.

Over to You

The mobile app builder is a complete package, which provides immense features for the web store to grow more and better using the mobile apps. Thus, it keeps the sellers in trend with the market and keep their customers updated about the store in a much better and convincing manner.

You Might Also Like:

5 Recent Market Trends in Mobile eCommerce

The introduction of the mobile phones to eCommerce is not new. The rising popularity and the easy access to mobile phones have compelled the eCommerce store owners to take their businesses to the mobile platform. After all, mobiles do serve the purpose of making shopping fun and convenient for the internet users. The mobile store helps the customers to browse eCommerce store with much more convenience.

As, the number of mobile users is growing day by day, it has become an effective way for the eCommerce store owners to connect to their customers in a more defining way. One of the advantage of using mobile apps is the large access to mobile phones. Thus, it helps the sellers to reach out to maximum people and at the same time it helps in boosting the sales and make better conversions.

While this has opened up an ocean of opportunities for the merchants, the introduction of eCommerce players and the ease of upgrading the business into m-commerce has increased the competition. One of the biggest hacks to stay of the competition is to keep yourself in line with the market trends and technological advancements. For the eCommerce business runners, here are some of the latest market trends in m-commerce that you need to consider in order to stay abreast with the customer expectation.

The time spend on mobile apps is expected to increase

There have been a steady rise in the number of smartphone users in the recent past. This has made it inevitable that mobile commerce is not just a fad, but an unavoidable trend. In addition to this, 85% of the mobile time are spend on the applications. This indicated that having a mobile app for your eCommerce business is a must.

Location-based content curation

With the introduction of 2016, there have been an increase in popularity of the voice search. Along with this, the location-based services are on a rise and will continue to lead the market in the years to comes. Hence, the content of the mobile application for any eCommerce company needs to be curated with these two aspects in mind. The content of the mobile app should have location reference. Along with this, instead of targeting keywords, the content should provide the solution of the queries being searched by the target audience. The voice searches include questions such as ‘Chinese restaurant near me’ and other such queries. The contents should be updated accordingly.

Easier navigation a must-have

Not just in the eCommerce ecosystem, even in mobile commerce, 1 out of 4 customers are expected to abandon the cart if they find the store navigation complex. Thus, this adds to the need of focusing on the mobile apps. While the mobile responsive websites will continue to outpace the application as they do not require any installation, they are more likely to annoy the visitors with complicated navigation. The mobile apps, in this case, will prove handy in curbing the cart abandonment.

The need to bring the store in the customer’s pocket

As per a recent report of Google, the ‘Right here’ and ‘Right now’ requirement of the online shoppers are on a rise. Moreover, 50% of the smartphone users are likely to place their order immediately. They not just want the load time of the web store to be less, but they even wants the stores to be at their arm distance. Thus, the online retailers need to bring in the entire website in the pocket of their target audience. What can be better option that having an app for your business. Moreover, the application should sought at making the shopping experience easier and fun for the consumer. Easier check-in and checkout process with social login options will ensure greater customer retention.

Social engagement is a must

Even in the m-commerce ecosystem, the social media platforms are more likely to steal the show. Overall, 60% of the consumer times spent on social media is on mobile. Hence, the mobile application for the eCommerce businesses should be optimized to tap this audience. Promoting the app on these platforms and incorporating deep links and other features in order to increase the number of downloads is a must.

Having discussed the above-mentioned trends that are expected to follow in the m-commerce industry, it is now time to elaborate how can a mobile application help your business model. If you are a Prestashop site owner than you can easily switch your web site to mobile app by using Prestashop Mobile App builder module. Knowband offers an easy and effortless module for that can help you take your eCommerce business to the next level. Similar extensions are available for Magento, OpenCart and other platforms as well.

Let us take a look on some of the evolution in mobile eCommerce which can help the stores to grow more and better.

1.  Better traffic

The accessibility of mobile phones has grown up to more than 3 billion peoples. Thus, it ensures that more users can help the seller in re directing a better crowd to their stores. The introduction of m-commerce can help the web stores to get a better traffic on their stores which will be a good sign for better sales. It also helps in making more conversions.

2.  Reachability

Mobile phones are reachable at almost every place. Customers don’t have to reach out to desktop sites in order to make a purchase. They can easily reach out to their mobile phones and make purchase. It has helped the seller to reach out to maximum potential buyers who would have otherwise given a second thought of making a purchase. A better option to make purchase will surely help the seller to reach out more.

3.  Convenience

Mobile apps are more convenient when compared to desktop sites. One of the immediate advantages of mobile apps is the convenience. Most of the time a customer will hesitate to go through desktop sites and make a purchase. With the introduction of mobile aps marketing has become way too easy. The customers can now reach out to their mobile app any time and make a purchase on any of the product they like. It has helped the customers to make immediate purchase.

4.  Direct sales

Mobile apps helps in making direct sales. The visitor can use the mobile app to browse the web store and see the product and make a purchase. Unlike, desktop sites where they have to go through all the products and then settle down for their likes after searching many options. Mobile apps provide direct approach to get the products. The customers just has to select category and make a purchase. It just gets better with using the mobile apps for customers in order to make a purchase.

5.  Better approach

Seller always keep the customers experience as priority. If the customers have a better experience with a web store than they are more likely to visit the store again. Thus, keeping this factor in mind the seller need to make a better approach to reach out to customers. The customers can visit the store using mobile apps making a purchase and getting better deals. Thus, mobile app ensures a better marketing opportunity for both sellers and the customers.

6.  Social Sharing

One of the best feature provided by the mobile apps is social sharing. Most of the time when a customer likes the product they want to share it with their friends, thus mobile apps prove a great way to do that. They enable the customers to share the products with others. It helps in promoting the product even without the seller promoting it directly. The mobile apps are quite handy and can always be used to grow market. The social feature of mobile apps makes the store more prone to growing and get better sales.

Conclusion

Most of the time a customer would like to make purchase through mobile apps due to better convenience. Hence, the seller must be oriented towards providing customers with better services. The m-commerce is taking over the market rapidly and if a store owners doesn’t change with trend than they are most likely to lose a large portion of potential buyer. It will reduce the sales made.

You Might Also Like: