If you’re thinking of infinite scrolling to your site, pause and consider this feature because it does more than any harm to a website. Endless scrolling is a web-design technique that loads content or products continuously as the user scrolls down the page, removing the need for pagination.
Continuous scrolling is desirable for content that streams continuously and has a fairly flat layout, where each element of content is at the same level of the hierarchy and has similar chances of being of relevance to customers. And this makes sense to eCommerce sites where you have numerous products to display.
Infinite scrolling or endless scrolling is not new. Twitter was the first platform that used infinite scrolling back in 2005. Since then it is being used by many social media platforms and eCommerce websites.
Here, I will be discussing improving the endless scrolling experience of your customer.
1. Speed and performance optimization
Pagination is the process in which the user has to tap on a button multiple times to see more products. With endless scroll, the user will be able to the products continuously without making any efforts.
The performance and speed test for an eCommerce website is the key element of site optimization.
Make sure your products load fast for everybody and if possible, try to convert your website into a PWA(Progressive Web App).
The user would have to scroll a lot more on a mobile device than on a similar list of items on the desktop due to the smaller screen size. Hence, it is thoughtful to optimize it for speed and performance.
2. Content optimization for endless scroll
The Internet has given users an infinite amount of knowledge just by pressing a few buttons.
Because the amount of knowledge is infinite, content marketing has become increasingly difficult.
To make your content stand out, you need to make the user experience (UX) meaningful and engaging through better content development and better user experience design.
Write articles tailored to your audience by studying data such as popular trending Meta descriptions.
Will endless scrolling work for your site?
It is necessary to find out if endless scrolling a good idea for your store? It is appropriate for some of the circumstances discussed in this section.
For storytelling- It creates a linear framework that storytellers can leverage
Continuous and lengthy content, such as a long article or a multi-step tutorial- provides a better user experience than slicing it into many separate pages
If the material cannot be separated into separate sections and should be viewed as a whole, for example, an infographic
To highlight the characteristics, qualities, or attributes of a product in a tale
For product display- Display endless products of a category on mobile websites like Amazon
3. Smooth scrolling On Touch screen Devices
Mobile usage has grown over the last few years. It’s so easy to only use a thumb to navigate to various Facebook or Instagram pages.
Infinite scrolling provides an amazing browsing experience for mobile users, particularly on mobile apps and the web browser.
With automated product loading, customers only need to scroll to find their expected product. It’s perfect for user-friendliness and navigation, too.
How to take advantage of endless scrolling?
The endless scrolling is now a part of UI and many eCommerce websites use it as a design trend. Here are some trends that you can follow to make it more appealing and increase user engagement. Endless scrolling with these product page design additions will give users a smooth scrolling experience.
It gives user-friendly experience– You can add thumbnails with an optimum size that loads faster.
Right navigation is necessary: If the user clicks on an image to open it then if the ‘back’ button is pressed, it should remember the last scroll position.
Add virtual photographs –And, virtual photography helps you to create better-than-perfect merchandise photographs at a fraction of the cost of traditional photography.
Customization is the key- with the help of various available software and apps you can let them see how the product looks by visualizing it in the place where they are supposed to place that.
Or if they are buying a spectacle or clothing then it will be convincing if you let them see how it will look on them.
They will spend more time on your website and it will keep them engaged. Many of the traders already using these latest options are reducing product returns and offering consumers a more enjoyable shopping experience.
Endless scrolling with infinite scroll module by KnowBand
If you want to give your user the smooth experience of infinite scrolling, knowBand’s module can help. The Infinite Scroll module is available for almost all the major eCommerce platforms like OpenCart, PrestaShop, and Magento.
It offers several features that make the infinite scrolling more efficient. The infinite scroll module removes the conventional pagination and gives a smooth UX. It allows you to use manual triggers. With this support, the user can also load the products manually after a limit set by you.
The Infinite Scroll Extension also has an additional function to let the customer go to the top of the page by clicking on a connection.
It adds an automatic scroll to the product listing page and allows the user to quickly browse through your store products without switching pages.
Conclusion: It’s an open secret that infinite scrolling works well on certain types of websites that display vast quantities of high-visual content such as photos and videos.
That’s why optimizing your e-commerce pages for endless scrolling can have a tremendous influence on your conversion rates. Give continuous scroll a try and find out if it works best for your online store.
OpenCart is undoubtedly one of the world’s most dominant Open Source eCommerce platforms. When it comes to the features that the platform serves its customers, eCommerce marketers are very happy to be a part of the OpenCart family. If you want to stand out in the competitive world, then OpenCart website development requires professional advice and expert guidance, along with robust tools and throughout the assistance.
Knowband’s technical squad is constantly working to add advanced features and custom functionalities to your eCommerce website so you can provide a better customer experience and work effectively. Whether you have an existing OpenCart store or are looking forward to jumping on the bandwagon, we are ready to put you at the forefront of the eCommerce domain.
Some of the most demanding OpenCart website development services for eCommerce are discussed below, which maximize the value of your OpenCart store and take the revenue to the next level.
Chapter 1: We create feature-rich eCommerce websites on OpenCart
What is the major goal of an eCommerce website? Drive more traffic, improved conversion, and happy customers, this will automatically improve your sales and add money to your pocket. What features an OpenCart website requires when you are a start-up or looking forward to starting your online business on the OpenCart platform.
eCommerce Website Customization
KnowBand is an eCommerce service provider creating solutions for various platforms for a decade. You will get custom solutions for OpenCart website development and design to implement on the eCommerce store.
To improve sales on your store we offer custom themes and templates, integrate order management and multiple payment gateways, and consistently building websites for eCommerce that are tailored to your needs and tailored to your imagination.
Mobile-Friendly Interface
The most alluring feature of OpenCart website development is that the store will be gadget friendly. It will be manageable from all possible devices like laptops, tabs, or the mobile phone.
Reports stated that the number of mobile shoppers has increased tremendously in the last few years. When you can have better choices then why settle for less? Make your store gadget friendly today.
Every website needs Dynamic UI/UX
User interface and user experience are the two most pivotal elements of a website design. The user interface designers have to develop the best UI that includes efficient screen layout, call to action buttons, the text they read, sliders, images, and every single micro-interaction the user gonna make on your OpenCart website.
User experience is determined by how easy or difficult it is to communicate with the elements of the user interface generated by the UI designers. So, we have professionals who can develop your OpenCart store with the most dynamic layout to achieve the best UX.
Custom Shopping Cart Development: Product, category, and inventory management
A virtual cart allows customers to add or remove products from it while shopping on your eCommerce store. A curated shopping cart includes product pages, category navigation, and checkout pages where the customer can enter their payment details to complete the transaction.
OpenCart website development for an eCommerce also includes the development of an admin panel for store management and order processing. Category, product, and inventory management are the other necessary features of a Shopping cart. The best shopping will be the one with analytics and matrices, tools for customizing your store, and marketing to customers.
Website Security and Payment
A robust security information network is to be employed to manage user information. The website security adds trust to your brand when a customer visits your website. The SSL certificate ensures that the website is secured.
Online payment is the cornerstone of the growth of e-commerce, an important phase in completing the internet transaction, and also the bottleneck of the development of the domestic network application. In order to sustain their business flow, any company or company operating the company on the internet must have an online payment system.
The protection of online payments is becoming one of the most important problems. Protecting consumers from internet attacks and cyber fraud is becoming very critical and one of the most important tasks for business owners to gain their trust. Trust badges and antivirus protection badge provides confidence to the customer who never shopped before on your store.
Incorporation of social media
The OpenCart website development services embrace social media integration in your eCommerce store. To attract the larger pool, you need to dive into the platforms user follows. Social media is the most powerful platform source for marketing and creating your brand identity.
We give you scalability to expand your presence in social media that allows customers to share your product and latest purchase on various platforms with their friends and followers.
It happens very often that the services and functionality you are receiving from your current eCommerce platform are not satisfactory. Do you know that platform migration is possible and this can be done without any data loss? The process carried out by experts and the OpenCart platform is one of the best eCommerce platforms for migration. The service provider migrates your store to a new platform and makes sure to deliver perfection.
If you own a website and you want to set up for an eCommerce then you don’t have to develop a new one. You can just use an existing platform and link it to your website.
Chapter 2: OpenCart Website Development Services that Can Convert
We know website development requirements for an eCommerce. To simplify complex issues to build completely integrated, scalable, usable, and high-conversion websites, we use market-leading tools and technologies and they look fantastic too!
Bounce rate and cart abandonment have caused due to many reasons but by converting customers, the two can be reduced. In this technologically advanced world when everything is upgrading every moment and technology is evolving every second, OpenCart Website Development companies have to produce products that cope up with the demand.
Build an eCommerce Mobile Application
The mobile users have been increased in the last few years and it is going up by leaps and bound. So, to maintain your position in the competitive world of online business, you need to have a robust mobile application.
The graph below from Statista is showing the number of smartphone users from 2016 to 2021(expected).
Knowband has the most dynamic, technologically updated Mobile App Plugin for the OpenCart store that gives a seamless shopping experience to users. Our OpenCart Website Development team delivers custom made mobile apps for eCommerce businesses.
Read: OpenCart Mobile App Builder- Transform your OpenCart Store into an Android Mobile App
PWA Development
The progressive mobile app or PWA transform online eCommerce website into OpenCart PWA Mobile App & offer a convenient shopping experience to mobile shoppers. It can be configured by the manager and the admin can give new look and feel to the store accordingly. It has functionalities that help you promote your brand and add a personalized experience to increase customer engagement. The other features which make it the best is the manager can add text and dynamic images, change colors and themes, show related products to cross-sell and upsell, and much more.
You can connect your PWA with WhatsApp messenger and give 24/7 customer support to your visitors. The customer support system is effective when we talk about conversion.
Scalable Solutions:
The OpenCart website will be scalable and you can expand it any time or add as many plugins as you want to. We create websites that can solve all your problems and leave you with a wide customer base and lots of sales.
Plugin and Module Development services
To manage the online business, you can add several OpenCart extensions that can help you in improved conversion, increasing brand awareness, user experience, and also in reducing cart abandonment and bounce rate. You can visit our website if you are looking for something to manage your returns or if you are having trouble getting email subscribers. Our plugins are easy to install and configure.
Create Marketplace
Since we are talking about scalability, I must mention the marketplace and its demand. The pandemic has changed the way of shopping and affected the business industry consequently now every business is trying to make their presence online on digital platforms.
Not every small business can afford a website so you can provide a marketplace platform for them. With the help of OpenCart Marketplace Plugin, it is effortless to convert your eCommerce single vendor store into a multi-vendor marketplace.
Integration of the marketplace for eCommerce goods will include things such as product listing, order management, drop-shipping, and management of invoices. Connecting product details and inventory to markets in real-time is important, wherever they are, for seamless consumer interactions with your goods.
Integrate your store with Etsy, eBay, Walmart, Newegg, Jet, and other marketplaces
Effortless product listing process with the functionality of bulk uploading
Mapping the attributes and categories of the store with the respective attributes and categories of the marketplace
The efficient control of the inventory of items
Efficient control of orders in the market place
Develop an eCommerce website to enhance the customer journey
Customers through all platforms are now expecting customized and satisfying experiences. For today’s customers, communicating with your business through any device or method that is most convenient is crucial. This is where plugins like custom personalized product design streamline consumer experiences and incorporate them.
On the OpenCart store, you can offer the following functionalities that directly impact the customer journey.
You can build and manage multiple booking services, whether it is an appointment, car/bike rental, or a hotel booking, using the OpenCart Booking and Rental system. It helps your clients to book an online service from anywhere at any time.
Reason to offer this:
Enhances the online booking experience of your customer
Take your Salon Business Online with our Online Booking System Module
Buy Online and Pickup Services
You can offer BOPIS services on your OpenCart store using KnowBand’s Store Locator Module. The physical store location will be shown by Goggle Map integration and customer can select that for order pickup. The customer can choose the date and time for pickup.
Why offer BOPIS?
Saves shipping cost and no extra shipping charges for customer
Customers like quicker services
Increases in-store sales
Promotes cross-selling and up-selling
Refer to this article to know how to click and to collect can win customers and grow sales.
The average delivery time is typically 3-4 days or even more and this bothers the customer since they are not positive about the exact date and time of arrival consequently they have to make their order pick up arrangements. So, preferred delivery time allows them to set a date and time for order delivery which ultimately enhances customer experience.
Chapter 5: Why KnowBand when there are many others?
KnowBand will be happy to help you run a fast, secure, and user-friendly store with Opencart extensions. OpenCart eCommerce websites are built by our team of talented developers for customers from various business verticals.
Experts do the planning
Design and Development by experienced professionals
Custom website designs delivered on time
Post Deployment Assistance: Support and Maintenance
Drop a comment below or reach out to us at support@knowband.com for OpenCart Website Development services or any custom changes on your existing platform.
Share your project details and requirements here and our team will contact you by the earliest. These services are also available for Magento, PrestaShop, and, Shopify platform.
Looking for PrestaShop development services and custom solutions for your website? A feature-rich website design is what every store owner looks for. PrestaShop is an Open Source platform for eCommerce but developing a feature-rich website with exclusive UI/UX is not easy. KnowBand being a PrestaShop Gold Partner Agency provide the ultimate eCommerce solution for the PrestaShop platform.
Your website is the first element of your business that visitors notice. It features your brand identity. In addition, its design, templates, graphics, and content tell a lot about your brand and its story. If someone wants to contact you, they will call you or send an email to you. In the same manner, if they want to know your brand, they will visit your website.
Why PrestaShop for your eCommerce Website?
E-commerce is and has been for a long time, a major domain. Although many internet users once viewed e-commerce sites with scepticism, it has now become as popular as email checking. You might have given a thought on why, what, how, and whom to choose? Such as, Why develop an eCommerce website when you can sell your products from a physical store? Is PrestaShop the right platform to develop an eCommerce website? And is it necessary to hire a PrestaShop Development Agency?
Looking back on the rise of online sales and then looking ahead to the future of this industry is fascinating. The overall percentage of e-commerce retail sales has definitely risen in the last few months, accounting for 16% of US sales in the second quarter of 2020, as these charts from Statista reveal.
Brining your physical store on the internet into a digitally-driven world will certainly be a win-win scenario.
Choosing PrestaShop for your website will be a great decision. It is an open-source platform. I hope you know how Open Source Platform works. On PrestaShop, you can choose a free theme, add several free and paid addons, and customize to provide the best shopping experience to your customers.
You can avail yourself of efficient PrestaShop development and customization services for the e-commerce store to create solutions that meet your requirements.
Why Choose Knowband for PrestaShop Development Services?
To understand your company requirements, a highly trained & skilled techno-sales and business analyst team will assist you. KnowBand is a PrestaShop Gold Partner Agency with Super Hero Seller Ranking. Many of the modules have crossed 1000 downloads on PrestaShop Addon Store.
Our PrestaShop One Page Checkout addon crossed 10K downloads on the Addon store and 12K on the official KnowBand store. Furthermore, marketplace solutions, AMP, Abandoned Cart email addon, product return manager, Mobile App Builder are some of the top ones among the 80+ available modules.
We go for a prompt & proactive strategy with flexible model development. Our squad who handles PrestaShop website development are highly talented and assure you to deliver quality method-checked and proven solutions on time. We guarantee you solid after-sales assistance with returns on your investment.
PrestaShop Home Page Design and Development
1. eCommerce Website Customization
Your website’s Home Page creates the first impression! You might need an eCommerce website with several features that are not included in free themes. A customized website on the PrestaShop platform created by expert developers can boost your sales. For example, adding features like a gamification tool to engage customers will add more value to your business.
Being a PreatsShop Developer company, we help you choose your theme and modules that match your store’s vibe and customer’s choice. Let us help you customize the store according to your business requirements. From landing page to checkout page, we will discuss and work on every minute detail to deliver you the best possible PrestaShop store.
2. Dynamic UI/UX for PrestaShop store
The user interface and user experience are important elements of a website. KnowBAnd experts and developers spend enough time coming up with the best ideas to stand out from the competition.
We assure you that your PrestaShop store’s UX/UI has a far-reaching impact on its ability to convert and engage customers. We assure to produce a store that has convincing UI and UX with our domain knowledge and expertise.
The ‘Add to Cart’ button is the most important element of an eCommerce store and this requires creativity. If you want your visitors to convert, a shopping cart is a must-add for your website.
An attractive shopping cart design needs all necessary information and colorful product images represented neatly to increase customer engagement. We can design and develop a handy shopping cart for your PrestaShop store to encourage impulse buying. Many required and interesting features can be added to your custom-designed shopping cart.
A cart should work as a salesperson in your store. For instance, if a customer clicks on the ‘Add to Cart’ button, a layer should appear immediately showing product details like features, warranty, cleaning instructions, recommended accessories, etc.
Our PrestaShop development team will make the design convincing and easy for customers to complete their purchase.
4. PrestaShop Development Solution for Inventory Management
Finding difficulty in managing your stocks and inventory? It gets frustrating when you cannot manage the stock, orders, and deliverables. To handle the inventory, well-designed software is necessary.
We provide inventory management solutions for the PrestaShop platform. The management teams will receive stock notifications via a mobile networking system to save their time and effort.
The inventory management system of an eCommerce website can have several features matching the client’s requirements and we will give you what you need.
5. PrestaShopPlugin and Module Development
Powerful plugins for your eCommerce store can always be advantageous to your store. You must have the right module for the move, whether it is a payment, delivery, or some other e-commerce feature that you need to incorporate in your online store.
We specialize in the contextual production of the modules for the PrestaShop platform for a decade. Some of our plugins are best sellers. Adding them will indeed improve user experience, customer satisfaction, boost sales and conversions, and also helps in customer retention.
Plugins available for a better customer journey are discussed in the following articles:
Are you not satisfied with your current eCommerce website platform? Not all platforms match your expectations and you might want to switch your store to another platform.
The migration of a platform impacts the business on a great scale and we have witnessed this change when we shifted our client’s website to another platform. The results are outstanding! The conversion rate has been increased tremendously.
For your current e-commerce shop, we provide stable and simple migration from any eCommerce platform or upgrade to the new version. The platform migration is a tedious process but we will do it for you without any data loss in a glitch-free manner.
7. PWA- Progressive Web App for PrestaShop store
A Progressive Web Application for the eCommerce website on PrestaShop offers a potent web application to mobile shoppers. The web app converts the store into a mobile-friendly interface when a shopper opens the website on a web server. This is cool! You don’t need to depend on Google or Apple play stores.
PWA will have several features for your PrestaShop store to engage your visitors on mobile devices. What are you waiting for? Do add this amazing custom solution to your store contributes to steal the attention of your potential customer.
8. PrestaShop Mobile App Development Services
We have robust mobile app development solutions that provide dynamic UI and UX. The mobile app can be customized according to your requirements. We have served many eCommerce companies and designed a custom mobile app. Despite this, before hiring us for your next big project, have a look at the portfolio of Mobile Apps developed by KnowBand.
9. Integrate PrestaShop store to Popular marketplaces like Etsy and eBay
Multi-channeling is one of the best ways for a broad range of online shoppers to reach out. One such platform that can help online sellers expand their reach is the online marketplace. Thus with evolving technology and changing customer behavior, selling products through these popular channels is essential for all sellers.
There are various rules for product listing and inventory management in different marketplaces. KnowBand offers a range of marketplace integration for the Prestashop platforms to assist sellers in the easy listing and inventory management process. The marketplace integration module provides sellers with the following benefits:
Effortless product listing and bulk uploading
Mapping the attributes and categories of the store with the respective attributes and categories of the marketplace.
Effective inventory management
Effective order management
The best integration plugins are available for eBay, Etsy, and Walmart marketplaces.
10. Create Your Marketplace on the PrestaShop platform
It is always good to keep up with the trend. Isn’t it? So, now you have an online business succeeding through a website with all the custom solutions added to it. What else you can do? These days marketplaces are one step ahead of the eCommerce businesses. Speaking of an online eCommerce website, it is always an option if you have never sold online, besides this, marketplaces have a ton of benefits over them.
Either you can sell on a marketplace or you can convert your PrestaShop eCommerce website into a fully functional platform for the sellers out there. We provide complete web marketplace development solutions for the PrestaShop platform with custom functionalities. A multi-seller marketplace will have a proficient admin panel along with a front-end seller dashboard. The store manager can sell their own products and take a commission from the sellers on every successful order.
KnowBand provided PrestaShop Development Services for this Italian store. Have a look!
You can even start a Hyperlocal Marketplace that has two additional features: geolocation and time. Also, deliver a product or service in a nearby location that too in a given time. This is how a hyperlocal marketplace works. Want to know more about it? We have a list of blogs that you can refer to and think about it!
Payment is one spot where customers abandoned their carts. Besides this, there are two ways payment affects the conversion: Limited payment gateways and Security issues.
· Offer multiple payment methods
Having several payment options opens the doors for more companies to do business with and may lead to more long-term clients. It’s critical for merchants to provide a variety of payments while considering the customer experience.
Offering multiple payment methods makes it more reliable for the customers because they often feel intimidated while sharing credit card or debit card details. Hence, we make sure that the PrestaShop eCommerce website should not only has enough payment options for your customers but also the store owner can add more with ease whenever required.
As the Internet is full of hoaxes, something that is put online cannot be easily trusted. Particularly, if you are a new brand that has only been heard by very few people, customers are bound to have trust issues.
When we plan a checkout page, safe and secure payment is always our priority since it is the prime element for an eCommerce website. We give customers a checkout experience equally important as to the design and development part. Planning the checkout page can be crucial and it might require a significant amount of time and effort. As a result, most of the cart abandonments are observed due to poor checkout page experience.
Hence, designing a convertible checkout page is of foremost importance. With our expert technical team, we assure you to provide the best checkout experience to users.
The three important trust badges will be incorporated on the website:
Social media has become an important part of our life. People turn rapidly to their smartphones to take every single action. E-commerce and social media are joining one another to embrace the brand identity. Also, eCommerce companies are using Facebook, Instagram, and LinkedIn for marketing and personal branding.
If you are ignoring social media presence on your PrestaShop website, it’s time to optimize it. Let us help you add social media logos to your PrestaShop store. In addition, link your account with the world’s fastest-growing platforms.
13. Micro-interactions for security
Since it is of prime importance that your site is secured and user-friendly, with increasing sales, the most challenging part is to tackle eCommerce privacy and security issues. Micro-interactions for security may steal your customer’s attention. Applying this drives the designers and developers nuts.
For an eCommerce website on the PrestaShop store, you have to ensure your customers that their data will be secured and not used for any unauthorized activity. It will be guarded with our secured authentication process. Microinteractions inform users if all requirements are fulfilled about their username and password. Further, adding inline validation saves users from extra work.
The websites will be SSL certified. Prestashop One Page Checkout is the most secured, GDPR compliant plugin for the final process of a purchase. We can add custom elements to your website to meet the security requirements.
Progressive Web Applications (PWA), simply work much better than your typical mobile website. You can easily convert your eCommerce website into PrestaShop PWA Mobile App. Subsequently allow mobile users to add PWA and give them a hassle-free shopping experience.
It completely ends your Google Play Store or Apple App store dependency. It allows the store manager to connect with customers via Zendesk and WhatsApp chat. Isn’t it amazing that you can convert your eCommerce store into a mobile-friendly application with just in few clicks?
15. PrestaShop Development Solutions for Home Delivery and Hyperlocal Services
Home delivery and hyperlocal services are the most in-demand services of this decade. If you are looking for a PrestaShop development company for your hyperlocal or home delivery start-up, you are at the right place. Knowland’s Hyperlocal Marketplace and Mobile App combo is the best module solution. Additionally, consider using the delivery boy app, booking, and rental system addon and store locator for best outcomes. Our modules can be customized against nominal fees if you want additional features.
Resources to refer for Hyperlocal delivery solutions:
Our skilled team is always available to extend effective ongoing maintenance and round-the-clock support services for your eCommerce shop. We make sure that it is indeed operational, with prompt resolution of bugs and performance problems, so that it always provides the best customer experience.
Discuss your project with our experts: Talk to us!
Visit the KnowBand store to explore more or you can drop a comment below if you find this article helpful.
Finally, to create a website you need to decide the platform on which you would like to develop your eCommerce store. Several platforms are offering free or paid themes for creating a website. For eCommerce, we provide website development services for PrestaShop, Magento, OpenCart, and Shopify platforms. PrestaShop Superhero Seller badge, Gold Partner Agency, and module’s success clearly explain and how our services can help you develop an eCommerce store.
An eCommerce website development demands expertise, market research, and many other necessary factors that need to be taken care of. There can be two ways you can create an eCommerce website: Develop a website from scratch by coding or create an eCommerce website on existing platforms like OpenCart, PrestaShop, or Magento.
But, your efforts will go in vain if the plan, strategies, marketing scheme, and the website URL is not optimized. So, lookout for a website development company that provides you the best in the industry for your eCommerce business.
Introduction to eCommerce
The eCommerce business is flourishing and has established its roots during the last two decades. Trade started with human communication in prehistoric times and has been carved and molded as time changed. Selling and buying online is the latest business trend followed by millennials.
eCommerce has been a disruptive force in fashion retail, from raising global sales to turning the industry futuristic. There is a sea of opportunities in online businesses and this brings forth a profitable market for start-ups. Brick and mortars and physical stores are choosing to explore and reap the advantages of this booming industry.
eCommerce is a simple and easiest way of expanding business over digital media without owning a physical store. Yes, to start an online business, you don’t require a warehouse or a large space that you usually need for an offline business.
An eCommerce website is not just a means of shopping but it is a modern trend and establishing your identity requires a lot of features and functionalities to sustain and stand out in the market. Payments, shipping methods, product page customization, and return management are the basic requirements of an eCommerce.
This guide will be a complete manual for those who want to start an eCommerce business. But, before that, let us understand the eCommerce business types.
Single vendor: An eCommerce website that is designed for one seller and the product listing, inventory management, payment methods, shipping, and other functions will be handled by the owner himself.
Multi-vendor: A multi-vendor online website or a marketplace is a platform for several sellers where they can sell their products and services. The very first example that is coming to my mind is Amazon. A multi-vendor marketplace involves three entities: Admin, sellers, and customers. All three are interconnected and interdependent.
E-commerce business models:
Before the execution of your master plan, you must know the business models which are most accepted in the eCommerce industry. Website development will be easier if you understand your target audience and your own position in the business.
There has been a lot of debate about four business models for B2C (Business To Consumer), B2B (Business To Business), C2C (Consumer To Consumer), and C2B (Consumer To Business) as the growth of globalization, consumerism, and trade has continued. All these models have gained remarkable success and are discussed here in brief:
B2B– the B2B refers to a model where one business makes a transaction with the other business. For an instance, a manufacturing company will sell the product to a whole seller rather than a consumer. These transactions typically happen in a supply chain.
B2C– when a business generates its revenue by selling its products to the consumer. The business-to-consumer eCommerce platforms are the most common ones. Single and multi-vendor, both can happen to be B2C platforms. The biggest online marketplace Amazon is B2C.
C2B– Consumer to business is exactly the opposite of B2C. If you are a consumer and you have an idea of developing functionality then you can suggest this to a business. Customer reviews and feedback also count in C2B.
C2C– Consumer-to-consumer is a business model that allows customers to make the transaction with another customer. Craiglist, Etsy, and eBay are famous C2C websites.
Now, you have a clear idea about the business models and how they work for an eCommerce. If you want to start a service providing business like personal care, hair and massage, a hotel booking website, or a marketplace then we have solutions to all your demands.
We develop a website that you dreamt about and offer custom website development services for those who already have a website and looking for some personalized solutions. Be it a clothing business or a hotel booking for pets, we will create what you want and provide expert assistance throughout the venture.
Here is a list of benefits an eCommerce has over a retail brick and mortar store. I am sure this will help you if you are still not sure about it.
Part 1: For a decade, KnowBand have been empowering eCommerce businesses
There is an eCommerce Production Company shore, packed with the competitiveness that is significantly growing. If you want to win this race, make sure you remain completely updated about all aspects of eCommerce. That is what we are here for.
KnowBand is serving eCommerce companies for a decade and we are best known as a plugin development company for eCommerce platforms like PrestaShop, Magento, OpenCart, and Shopify. We have a specialized team for custom modules and website development services for online stores.
Hire us to convert your aspiration into reality. Share your project and let us think!
#1. Plan with experts
We give you a chance to discuss your project from the grassroots and plan it with industry experts. You can completely trust us for the best output as we have many happy customers all over the world. We will ensure the number of days it will take with all the expenses and other necessary terms and conditions well before.
Planning is the first step for a project and when it is a website, you need to be precise and peculiar with your needs. As I said, discuss your project and leave the rest to us.
#2. Design and Develop a store
Projects come with varying degrees of complexity within all types, but the design is one feature that all successful projects have in common. Project preparation, then, is about understanding, prioritizing, and allocating the tasks and it requires the resources to establish the foundation for a successful project.
We design your website as you want it. The design of a website is most important as it is responsible for conversions. We surely do not take things for granted when it comes to our customers’ satisfaction. We will develop a fully functional eCommerce website for your business with the best UI and UX, integrated with all possible features according to your requirements.
Our goal is to do right the first time all the time. Now you have discussed the plan and we have a curated solution ready for you. Next comes the execution; the process of putting a decision or plan into effect. Strategic management is considered to be one of every organization’s most critical tasks since it covers the entire spectrum of strategic decision-making of the organization.
We will be there to implement your eCommerce business and help you with attracting the target audience, potential buyers, and provide you matrices to keep an eye on your daily transactions.
We offer comprehensive system maintenance services, including post-implementation assistance, assured repair time, technical oversight, as well as personalized hosting and server management solutions, server virtualization, and cloud storage.
After the website launch, post-deployment support aims to provide continuous technical support. This involves constant work based on existing needs like minor changes, modifications to changing situations, 24/7 assistance from experts, and others.
If you purchase a plugin for your PrestaShop, OpenCart, Magento, or Shopify platform developed by Knowband, you will be benefitted from 3 months of free support and maintenance assistance. We believe that the customer is king! and our squad always looks forward to solving your issues without delay.
Do you want to build something great together? Click here to submit your requirements.
Part 2: Advantages of Knowband’s Web Development services for eCommerce
It is quite possible to miss out on esteemed opportunities available with the advent of new technology. If one does not have the expertise to tap into these changes, this situation is even worse. Well, this is the scenario for companies that have limited website development and design knowledge.
Let’s face it, website service providers have tremendously changed how online businesses operate. The web development service provider makes the navigation easy. Help your website rank good in Google search i.e. they make it SEO optimized. Help you increase sales with good marketing strategies and make the website design engaging which can do more conversions. Some of the major benefits of an eCommerce website development service provider are discussed in this part of the article.
Superior UI/UX
In today’s fast-paced business landscape, your eCommerce website needs the best UI and UX designs. There is perhaps nothing more important when it comes to measuring the effectiveness of a digital product than ensuring that users have an outstanding user experience. It’s UX and UI are the components of your digital product that make sure this happens.
A superior UI/UX for a PrestaShop website will bring consistency to your eCommerce store pages and the website application. It is important to take care of fonts, color themes, styles, and icons throughout the website. UI and UX design help in building brand credibility. It is been said that customer satisfaction can bring more traffic and improve sales and investing in efficient UI and UX design ensures customer satisfaction.
Mobile-friendly
Responsive web development services enhance the cross-over operation and user experience of a mobile web page over many gadgets and screens. The mobile web opening is also on the hike, as noted and anticipated, so set up your mobile-friendly website and gain an upper hand over the competition.
Improved experience with users.
A mobile-friendly layout makes a website more accessible.
A responsive architecture of websites is cost-effective.
Scalability is an aspect of a scheme, software, or solution, or rather a functional quality. A scalable solution for a system is the one that can accommodate expansion without hindering the existing workflow and guaranteeing an increase in the output or efficiency of the process.
We surely develop websites that can be expanded and customized whenever requires. We even provide scalability to expand your single seller store into an online multi-vendor marketplace.
GDPR Compliant
Is your website GDPR compliant? The GDPR (General Data Protection Regulation) essentially protects EU citizens against data breaches and misconduct concerning privacy. The new regulation requires organizations to provide information and transparency to EU citizens on how to store and collect their data.
Technology Driven
Technology-driven processes refer to processes that are driven by the potential of the technologies available. In the face of evolving technology, companies are more adaptable, wanting to give them more speed and adaptability.
A cultural identity that recognizes change and innovation is often more inventive, helping create new solutions that perform well in the market.
Our custom solutions are technology-driven that often benefits businesses more substantially from implemented technology, and they also give them marketplace benefits.
Part 3: Custom eCommerce Website Development
Chatbots
Reports say that the website conversions get improved by 23% with the incorporation of chatbots. Chatbots are effective tools for real-time conversions and adding this to your eCommerce website will make a huge difference. The other benefit of giving instant customer support services is that it increases customer engagement.
We provide the best chatbot support system for the PrestaShop platform. We have a readymade solution that connects the eCommerce platform with WhatsApp chat or other social media messengers.
Click here to read the benefits of live chat for an eCommerce.
Powerful Search tool
A customer will be ungratified if you fail to deliver the result they were looking for. A powerful search engine helps your customer to find out the correct product or service when they got stuck in your navigation. We can provide a sturdy search tool for your PrestaShop store to improve the visibility and performance of search results. Text search, voice search, and image search are required in your eCommerce store for giving your customers a better customer journey.
Read these two listed articles to know the importance of a robust search tool.
Pagination is the most boring element of a website when you are shopping online. Customers find it annoying clicking on the ‘next page’ button to see more products and this can become a reason for increased bounce rate. What can be the solution to this problem?
You can add a plugin to your PrestaShop store which will remove this next page hassle and allows the user to scroll infinitely. They will not have to switch the pages during the online purchase.
Is your website allowing you to add custom shipping methods to your eCommerce store? If not then you are in the position of losing some potential buyers due to limited shipping options.
Custom shipping methods let you add multiple (custom) shipping methods to your PrestaShop store.
To check on your sales funnel, you open up your store website, and you find out you have some things to work on.
You know that more customers should be persuaded by your product pages to add your (awesome) products to their carts, but they do not seem to be, and you are not sure why or how to fix it. A product page is the cardinal element of a website.
To design a product page, you need an expert’s hand and we are here to be one that too on a speed dial.
A curated product page for the PrestaShop store can level up your conversion rate and reduce the bounce rate. Our squad takes care of your product, brand, Copywrite issues, and design and user experience.
Refer to these resources for designing a product page and why it is important to have a crafted one.
A PrestaShop store conventionally has a multi-page checkout option which appears to be boring and time taking. While developing a website, it is necessary to design a smooth and user-friendly checkout page.
We have a custom plugin that removes your multiple page checkout page with a super handy, single-page checkout. The One Page Checkout allows guest login, social sign up, custom delivery methods, and adds multiple shipping choices. It has a lot of alluring features that enhance the checkout experience of the customer.
Refer to this article for smooth eCommerce checkout tips.
Multiple Payment Gateways
Shoppers always look for new ways to shop and the eCommerce stores should have the right choices to use them. For new consumers, flexibility is also appealing, so providing various payment methods also translates into more purchases and greater turnover.
Allow COD, credit, and debit card payments or any other digital payment gateway like PayPal makes them more confident while they shop. To keep up the trust, you can add some trust badges on your website. We create a website that allows you to add several payment methods and these increase the conversion rate.
I have listed the top two articles to read for payment methods:
There are so many other options to choose from then why KnowBand? KnowBand provides out of the box solutions for eCommerce platform and website development services. We have 10 years of experience with eCommerce companies and our happy customers are all over the world.
There’s a good reason why we are the best because we give you hand-picked functionalities and integrate them into your eCommerce store. The deep integration with your store-building software will speed up your workflow, in addition to providing the right type of functionality, security, and efficiency.
You can share your project details with us and our proficient team member will contact you to discuss the rest. our email communication details are support@knowband.com or you can drop a comment here if you find this article helpful.
To build an interactive & powerful eCommerce website, PrestaShop surely is a great option for all small businesses and biggies. The major benefit of PrestaShop website development is that the store admin can simply manage the entire website with a few tweaks which ultimately gives tremendous results in a matter of reach and sales.
By now, almost every eCommerce business is aware that they must serve their customers in a more personalized manner than ever. This has led e-businesses to take extensive measures & build loyalty with their audiences. Such a business pattern has improved the brand reputation of those companies & witnessing that more & more businesses have started to implement such designing in the store.
But in order to design a PrestaShop website with a customer point-of-view on the top, one must re-consider multiple factors than just conventionally designing an eCommerce website. This article aims to unfold various such parameters that help in designing a PrestaShop web-store with a great focus on improving user experience & satisfaction. Check the points discussed below to know further in detail:
#1. List Down Your Needs:
Determine whether you would be requiring a multi-vendor marketplace or just a single store. Similarly, lay out all your plans so that the concerned team can work on the best possible design for your PrestaShop website.
If you already have a PrestaShop website & you only need to redesign it, instead of building a new site, be clear on the checks and trends. After that, get along with your further move.
#2. Responsive Design:
Keep your PrestaShop website as an omnichannel. Because a lot of us access the internet via smartphone on a daily basis, the design of the store must be compatible with mobile devices as well aka responsive design.
In fact, eCommerce businesses are going a level up by not just having a responsive design but also having AMP (Accelerated Mobile Pages) or PWA (Progressive Web Apps) or even their own PrestaShop Mobile App. All these contribute to acquire & serve a variety of customers on all possible devices and browsers.
By default, PrestaShop is responsive. But if any custom re-designing is coded, then that must be manually made responsive as well to make it appear beautifully on the mobile devices.
#3. Include CTA’s:
Call-To-Action elements are really important as they are meant to attract visitors so that your business can acquire more leads. CTA is usually kept precise with a straightforward yet catchy message. It should urge the site visitors to interact & take action.
The most common one is a CTA Button for newsletter sign-up. Based on your purpose use any relevant CTA s on the webpage but make sure not to overdo it.
#4. Showcase Customer Reviews:
On the website product page, have a design that allows users to write reviews of the products purchased by them. Having such testimony influences others to purchase the products based on their reviews. It has also been found e-shoppers find it good to have genuine reviews on products. This ensures unbiased information on products and helps newbies in making the decision.
On any eCommerce website, it’s not ideal to have the products listed without proper categorization. Apart from just categorizing the products, each category/ sub-category must be arranged on the navigation-bar/ toggle- menu in a way that the customers don’t need to make more than 4 to 5 clicks to reach their choice. Also, have all other necessary links in the navigation menu.
Set the category URLs to be SEO friendly & have relevant thumb-nail images with alt tags on images’ source code. This further enhances your on-site SEO & makes your category image discoverable & reachable on search results.
#6. Product Page Design:
Depending on the product you are selling, add necessary fields like SKU, dimensions /weight, expiry date, stock availability, minimum quantity per order, shipping charges & taxes, deliverability in specific areas (Pincode), etc. Have the option to add a product to wishlist. Some eCommerce websites also allow users to create multiple wishlist folders which they can also share with their respective friends. This can also encourage the new visitors to set up a new account & contribute to increasing conversions on your eCommerce site.
Add the Social Sharing quick links for popular platforms like Facebook, WhatsApp, Pinterest, Instagram, custom URL, etc. Apart from product images, it’s also a trend to add a video about the product. It helps the customers to get a better view of various details about the product. This further helps to boost sales for that particular product. For instance, the assembly video of a DIY Wardrobe (like IKEA).
#7. Add A Chatbot:
Chatbots have the power to be statically/ dynamically serve the customers 24/7. Also, about 50% of the netizens prefer to initially connect with a company via their chatbots. So, incorporate a chatbot and let users share their queries with you. Static chatbots are quite affordable & can even be automated to some extent. Chatbots can also be integrated with AI technologies to offer more dynamic & human-like support. Choose the one according to your business requirements.
#8. Simplified Checkout Procedure:
A lengthy & complicated checkout process can churn the online shoppers leading to reduced satisfaction and retention. To avoid such downfalls, have quick checkout procedures by designing a One-Page Checkout on the website. Optimize it to have some pre-filled entries like previous addresses, phone no’s, etc. Nowadays, majority websites even have the previously used payment options saved for faster checkouts.
Guest checkouts are also getting trendy among eCommerce businesses. It is helpful for the new visitors who don’t want to go through lengthy signup processes & increase efforts in checkout.
#9. Secure Payment Methods:
Offer all reliable payment options on the store according to the audiences you are serving. Set up your payment gateways along with all required security factors. Keep the process simpler so that users don’t back out from checkouts & payments.
#10. Strategies For User Retention:
User retention plays a vital role in improving sales of the PrestaShop website as returning users come with the best chance for more purchases. Keep your eCommerce store design to be enough encouragement for users to keep coming back in the future for shopping. Relevant CTA’s can be used to achieve the same. Attractive and catchy upcoming sale banners with correct display of vouchers, coupons, referral programs or loyalty programs usually helps is user retention.
Conclusion:
All the above factors help in designing an eCommerce website that makes an ecosystem of personalized services for your customers. It’s all about giving great focus on how to serve your customers in a better way.
If you are willing to give your best in designing such a website, we suggest you connect with KnowBand Plugins or drop us an email at support@knowband.com. After all, in such a competitive retail environment, there mustn’t be any factors to slow down your business.
Online shopping is in the trend and it is only growing with each passing day. If we look at the data, around 61% of users are opting for online product purchases worldwide. That makes eCommerce store a top-notch channel to sell products and generate revenue. But, competition is huge making a slight chance for you to achieve sales goals. In this article, we will be going through some of the brilliant ways to ease the task to design PrestaShop website. Having a pretty good design & functionalities is what makes your PrestaShop eCommerce website stand out from its competitors. The PrestaShop platform not only eases the task for e-store owners to easily design their site but also is visually appealing & convenient for users viewing the site.
Along with all the ease that comes with designing a PrestaShop website, putting some more efforts by adding sales-boosting features can further lead you to success. Follow along this article to know about all the various PrestaShop designs that can prove lucrative to sales.
Sale Booster Features For PrestaShop Website:
1. Social Sharing Options:
Design your site having social login options via Facebook, Google, etc. Also, add quick-access icons for the users letting them easily share web-pages & products on their social media channels. Being already logged in via social channels makes it really convenient for them to share on multiple channels. A word of recommendation received from friends is has proven to be quite good to organically get new leads even with minimal efforts.
2. Sort & Filter For Easy Search:
Making navigation less time-consuming for customers automatically improves their satisfaction with your services. Ultimately, it helps them buy what they wish with fewer efforts in searching. Design your filtering options keeping in mind about the different categories available on your PrestaShop website. For instance, filters like- ‘size’, ‘fit’, ‘color’, etc. for apparels & ‘OS’, ‘RAM’, etc. for smartphones. Both these categories can’t keep the same set of filters,
3. Labels & Batches:
Automate your website to label certain products as “Best Seller”, “Trending”, “Special Offer” depending on the products being sold on PrestaShop. Having such labels/batches set for some of the products can develop a better level of trust & usability among your customers. This way, more of your customers would be willing to buy such products giving you an instant lift in the sales of the labeled products.
4. Allow Reviews For Products:
Design your product pages having a review section on which users can write their feedback on the product & rate the same. The majority of online shoppers even prefer to have slight negative reviews on products for the sake of being unbiased. The reviews can prove valuable for new users visiting the products.
5. Infinite Scrolling:
Pagination or manual scroll is a traditional approach that can slow down the browsing pace of your customers. Add an infinite scrolling button. This allows automatic scrolling of products at a slow observable pace. Such functionalities strengthen the interface & allow users to shop quicker eventually boosting the sales. Check Infinite Scroll plugin for PrestaShop.
👉Explore the Module with Our Video Guide
6. Call-To-Action Sources (CTA’s):
Add relevant Call-To-Action buttons or other sources. Add at least 1 or 2 CTAs on each page & keep its content precise & catchy. Also, be sure to add tracking codes to them as well to measure the response received via these buttons.
7. Customer Retention & Loyalty:
The kind of customers who keep returning for more shopping is much valuable for any online retail business. Such customers are loyal ones & are even responsible for recommending your services to their friends and family. Hence, design your site in a way that you are able to retain more customers than just acquiring the new ones. Also, have some loyalty programs & credits to award your loyal customers.
8. Responsive Design:
Out of all the designs & customization that you make on your site, be sure that they are responsive i.e. functional on mobile browsers. More than half of netizens now are shopping via their smartphone & having any sort of glitch in your design for mobile browsers can make them backout from successful purchases.
9. Easier Navigation:
Design your navigation bar as a sticky menu for mobile & desktop browsers & even for the mobile app. No one wants to scroll all the back to the top just to access the navigation menu. Such factors that improve user shopping experience play a huge role in increasing the overall sales.
10. Checkout & Payment:
Keep the design of your checkout page to be user-friendly & less time-consuming. Have an alternate quick checkout page, for instance, the ‘One-Page-Checkout’. Also, you can allow your customers to set their address book. Having to simply choose the address from the saved list is way more convenient than manually entering the delivery address each time a customer shops.
Wrap Up:
With PrestaShop, plenty of designing options & customizations are available. With a good customer-centric approach, a lot can be achieved whether it’s for brand reputation or increasing sales. Such a PrestaShop store design is worth having & now, it’s your chance to give it a try. Drop us an email at support@knowband.com to discuss it with us.
