How to sell your product on Walmart Marketplace?

Walmart being a vast marketplace has emerged as one of the largest online shopping destinations all over the world. With over 312 million visit of customers, selling your products on the Walmart can directly lead you to higher sales. Although Walmart accepts third party eCommerce sellers, but it’s still a dream of many sellers to list their products on Walmart.

Getting a shelf at Walmart is a huge opportunity for your business. So, if you are wondering on how to sell your your products on this renowned marketplace, here are some easy steps listed below:

Step 1. Decide your business type!


Before applying for Walmart, it’s the prime requirement to decide what sort of business you want to do. Basically, Walmart provides you 5 platforms of business as follows:

1. National product supplier: If your product suits to broader audience, this might be a good choice as you will be able to sell your products all over the country both offline as well as online.
2. Local product supplier: They provide locally relevant products to a targeted area which fits well with Walmart’s “Store of the community” initiative.
3. Direct imports supplier: International companies can sell their products to Walmart U.S as a direct imports supplier.
4. Supplier: A local vendor can list his products on and sell products exclusively in online market.
5. Walmart Marketplace Supplier: Become a third party seller and list down your products under Walmart Marketplace category.

You can choose any of the above 5 platforms with Walmart. This actually categorizes your business help you to apply for Walmart accordingly.

Step 2: Apply for the Walmart online supplier!


Sellers have to go through an online registration process providing your basic information and overview. Once you have shared the required information, be prepared to wait for 2-3 weeks for their response. You will receive an email invite to setup a Walmart seller account.

Step 3: Complete the Certification process!


Once you have received the invite mail and created your account, upload all your relevant certificates including your bank account information to meet the minimum requirements to be a vendor. You can also be asked to share some more information about your company and products. This is done with the motive to increase the trust level of your business brand name.

All the information shared by vendor is visible to Walmart buyers so that they can review your business profile and contact you for partnership purposes. Once you are done with the process, you are finally ready to list your products on Walmart.

Step 4: List your products and services on Walmart marketplace!


Walmart lets the sellers to manually list the products in their Walmart’s product catalogue. It also lets you upload the products in bulk quantity via bulk upload or product feed option.

Step 5: Test your product feed and order management functions:


Walmart even provides you the facility to set up and test your order management connection and other features. You are just required to send your products feed for testing either in bulk or under any specific products and categorisation.

Once you have sent the products for testing, seller needs to keep an eye on all order processings, shippings, exchanges, returns, and customer services. You need to keep a track on the order status as well.

Step 6: Launch your request and start selling:


After testing all the management functions check off from the seller setup list. Click Yes on the confirmation pop-up and you are ready to launch. The Walmart team will review all your account setup, products and settings and will finally make them live.

Congratulations! You are now an official Walmart Marketplace Seller.

In order to be an established marketplace seller, its important that your Walmart Marketplace orders should fall into your normal workflow and for that you have to always keep check on these points mentioned below:

  • Keep check that product price is on target to win the Walmart buy box.
  • Product description should be relevant, clean and error free.
  • Ensure that all orders are updated and retrieved accordingly.


The Walmart marketplace is a huge and fast growing marketplace every day by day. There are numerous third-party sellers who want to register themselves as Walmart marketplace seller. With the growing competition, becoming a third party seller on Walmart is definitely not a cake walk. The seller’s market does not entertain the sellers who are not meeting up the parameters set by them. So, keep a check on the requirements and there’s a quite good chance that Walmart will accept you as a marketplace seller. Hopefully, you will witness the increased number of orders and sales for your business.

With the help of Walmart Integrator by Knowband you can now sell and manage the inventories at the Walmart Marketplace from the backend of your store . Walmart integrator is available for various CMS platforms like Prestashop, Magento and OpenCart.

1. The Pluses and Minuses of becoming a Walmart Marketplace seller.

2. How can a vendor optimize his presence on Walmart Marketplace?

Joe Parker

We boast of the best in the industry plugins for eCommerce systems and has years of experience working with eCommerce websites. We provide best plugins for platforms like - Magento, Prestashop, OpenCart and Shopify . We also provide custom module development and customization services for the website and modules..

2 thoughts on “How to sell your product on Walmart Marketplace?

  1. Hi Joe,
    I am really looking forward to become a seller on Walmart but wasn’t having any idea about the initiation of the same. Thank you for providing a step by step procedure of registration process.
    Waiting for more such information.

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