How to Sell on Etsy Marketplace?


Whenever we think of buying handcrafted products online, the first word that comes in our mind is Etsy. Etsy Marketplace is a professional seller community that mainly focuses on handmade products or vintage items and craft-oriented products like jewelry, clothing, health and beauty and many more. It can also be considered as the C2C platform because the merchants listed on Etsy are majorly small business owners. The amazing shopping experience on Etsy makes it one of the most popular Marketplaces all over the world.

picture1                                                        Source: Statista

This seller’s guide is a doorway for all the aspiring sellers who are looking forward to selling on Etsy Marketplace.

Top-selling items on Etsy

Etsy Marketplace

Etsy is a unique e-commerce website mainly focused on handmade or vintage items and supplies, as well as unique factory-manufactured items. To sell an item on Etsy, it’s important yo keep a check on the ranking of your products too in the search results.

Before we start we should have a look at the top-selling items on Etsy Marketplace:

  • Jewelry.
  • Clothing
  • Craft Supplies and Tools.
  • Kids and Baby.
  • Vintage Items
  • Homemade or Specialized Candies.
  • Party decorations.
  • Vinyl and heat transfer supplies.

While the best sellers on Etsy Marketplace includes a wide range of categories, like jewelry, bags, clothing, home decor and furniture, toys, art, as well as craft supplies and tools.

Cost to Sell On Etsy


There are 4 various types of fees applied when you list your products for sale on Etsy Marketplace. These are as follows:

a) Listing Fee:

Listing your products online on Etsy Marketplace costs sellers an amount of 0.20 $ (excluding variations) for 4 months. For example, if you sell vintage items of which belong to 4 different categories or variations, it will cost you 0.80 dollars(4 x $0.20).

After 4 months, sellers have to renew the listings either manually or they can set an auto-renew option, and again the cost applied would be 20 cents per listing

The additional quantity is also charged by $0.20 that sells for only one transaction. It means if there are more than 1 listing in 1 order then, $0.20 will be charged on each item. For more information, you can go through the following link: Multi-Quantity Fees

b) Shipping Process Fee:

The shipping charges are set as it is used to deliver the product on a given address. Shipping charges are variable depending upon the weight of the product, location distance and shipment carrier company.

c) Transaction fee:

Under this, 2 types of fees are included. First is the shipping transaction fee and constitutes 5% of the shipping process fees.

Then the second fee comes is the transaction fee which constitutes 5% of the total value of the product. An additional 3% fee is imposed for choosing Etsy’s “Immediate Checkout”.
Apart from being reasonable, Etsy Marketplace provides you the flexibility to sell products from your online store. Thus, if you have a Magento store, you can easily sell Magento products on Etsy.

d) VAT:

Firstly we should know that there are 2 types of VAT fees: Processing fee VAT and seller services VAT.

After charging all kinds of fees, VAT is imposed if sellers use them They will only be imposed if you use fees like Etsy payment processing fee, deposit currency conversion, promoted listings, Google Shopping ads, and Targeted offers.

Now all the Manufacture related information is been given. So, let’s move further to discuss the process of selling on Etsy Marketplace:

Step 1: Get Started

picture2Firstly, create your seller account on Etsy and go through the Etsy policies and ensure whether Etsy Marketplace is ideal for your business or not.


After creating your Etsy account, register your profile by entering the email address, username and password or you can directly signup through your social media account.

Step 2: After Creating Profile Create Your Own Shop

Click on the “Sell on Etsy” option, After clicking on this option, you will be redirected towards your shop page and now you have to enter some information as follows:

a) Shop Preferences
b) Name your Shop
c) Stock your shop
d) How you’ll get paid
e) Set up billing

Step 3: Section utilization of Etsy shop

This section is been included with various steps in which sellers have to upload a shop logo and cover photograph, etc. Sellers have to also update the shop’s “About” section. Leverage the facility of your shop segments to make your customers discover your shop products and go for the instant purchase.

Step 4: Branding and advertisement for the advancement of the Etsy shop

Creating an Etsy shop is not a complete process, it’s really important to make your brand shop popular on Etsy. Sellers should ascertain their shop details optimization for Etsy Search. Sellers can take a step forward and include a shop location so that your shop could be located by nearby customers. Sellers should focus on promoting their shop either through free or paid ads. They can offer great offers and discounts to their customers so that customers can go for instant purchase.

Step 5: Managing the shop by maintaining good SEO

Sellers should ensure to meet all the requirements after you cover all the above procedures for Etsy’s Dealer Insurance Approach. Sellers should be in contact with Etsy’s Survey framework and should have an idea to make their first deal.

For a good online business on Etsy, maintaining good SEO is very important which can help to increase customer engagement and optimization of the website.
Sellers should keep an eye on the following points:

  • The rate of customer engagement in your Etsy shop.
  • The reviews (either positive or negative) by your customers.
  • Product Listing Quality factor
  • Inbound links

For more information in one picture, you can have a look at the tips to rank your products up on the search results on the Etsy Marketplace.

Who pays for Shipping on Etsy buyer or seller?

Shipping charges vary from product to product. Some products are delivered without delivery charges where sellers bear the shipping cost while some products have added delivery charges and customers have to pay for it It varies from product to products. Some of the products are offered free shipping where sellers bear the cost of shipping whereas, some require buyers to pay for shipping. It depends upon the order value, shipping destination, and the shipment method chosen by the buyers.


Etsy is a global marketplace. Selling here is an opportunity for sellers who want to make money out of their talent and creativity. Etsy Marketplace is the one-stop solution for these artists and they can sell their products to earn a huge chunk of profits. They also get a chance to access a huge no. of the audience all over the world which increases your cross border sales too.

How KnowBand can help you to sell on Etsy Marketplace?

Knowband offers Etsy Integration Extension which is a smart solution for an eCommerce store owner to clear out the complexities of selling products on Walmart. It works by providing an API Integrator between an eCommerce store and the Walmart marketplace. It bridges the gap between your eCommerce store and Etsy with the help of which sellers can easily map their product listings on the Marketplace website. Once the integration is successful, the admin can update all the product listings on Walmart Marketplace from the back-end without even visiting the Marketplace site. Available for different CMS platforms like PrestaShop, MagentoShopify, and OpenCart, sellers can easily download and install it on their website without any inconvenience.

For more information, contact us via

  1. How to Launch a Marketplace like Etsy and Ebay?
  2. How to add or update the shipping profile in Etsy Marketplace?
  3. How to sell on Walmart Canada?
  4. How to sell on Walmart Marketplace?
  5. How to create Seller Account in eBay Marketplace?

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