Running an eCommerce store isn’t a piece of cake, that too with numerous goals & outcomes to achieve. Regardless of the products you sell, there will surely be challenges waiting for you. When it comes to designing PrestaShop store website, it’s all about having a well-functioning interface (UI) to provide a great user experience (UX). It’s a good thing that some of the popular eCommerce platform solutions like PrestaShop come up with such feature-rich backend to achieve that.
The PrestaShop eCommerce platform helps to launch and run an online website in the most seamless and fluid manner. With proper planning in the right direction, an online retail store can be made more promising and enjoyable.
But, the question is, what are those prime features that one must keep in mind while designing an eCommerce PrestaShop website? Well, this article aims to elaborate on a few of them along with their implementation & optimization.
It’s not ideal to have the products listed without setting them under proper categories & subcategories. Apart from just categorizing the products, each category/ sub-category must be arranged on the navigation-bar/ toggle- menu in a way that the customers don’t need to make more than 4 to 5 clicks to reach their choice of page. Also, have all other necessary links in the navigation bar /menu with the motive to make this more seamless on the front-end for your shoppers.
Keep the category URLs SEO friendly & have relevant thumbnail images with relevant alt-tags on images source code. This further enhances your on-site SEO & makes your category image discoverable on Google search results.
The PrestaShop store admin must design the product page keeping following things in mind:
- Depending on the product you are selling, add necessary fields like SKU, dimensions /weight, expiry date, stock availability, minimum quantity per order, shipping charges & taxes, deliverability in specific areas (Pincode), etc.
- Add quick links to suggest the customers to related products /accessories.
- Have the option to add a product to wishlist. Some eCommerce websites also allow users to create multiple wishlist folders which they can also share with their respective friends. This is an amazing approach to encourage new visitors to set up an account & contribute to boosting conversions on your eCommerce site.
- Add the social sharing quick links for popular platforms like Facebook, WhatsApp, Pinterest, Instagram, Custom URL, etc.
- Apart from product images, adding a video with the product details is also in the trend. It helps the customers to get a better view of various details about the product. This further helps to boost sales for that particular product. For instance, the assembly video of a DIY Wardrobe.
Add relevant filter & sorting options for easy product finding. For eCommerce giants like Amazon, different product categories require different filtering options. For example, the apparel category can have filters like brand, color, size, fit, cloth material, etc. On the other hand, the smartphone category may have filters like brand, color, dimensions, operating system, RAM, etc. If your PrestaShop eCommerce website sells a wide range of different categories of products, have the right set of filtering parameters for each such category.
Some of the very common sorting options are – popularity, price (low to high or high to low), customer ratings/ reviews, etc. Based on the products you are selling, you must design your PrestaShop eCommerce website to have sorting options according to the user needs & choices.
Setting up coupons & vouchers with all sorts of discounts isn’t enough these days. Their availability & benefits must be smartly designed to be introduced to online shoppers. Some eCommerce websites tend to display it on the home page & checkout pages, while some websites have those coupon codes displayed all the time by attaching a sticky tab on the bottom of the screen. Such factors must be considered while displaying coupon codes & other discounts.
Checkout pages can be differentiated as two different designs. One of them involves having more detailed user entries making it a bit lengthier & time taking. While the other one is with one-page checkout with limited yet necessary entries making the checkout procedure really quick. Make your checkout pages encouraging users for more purchases.
Design your checkout pages to have some entries pre-filled during the checkout. For instance, have all the previous delivery addresses saved so that customers don’t have to manually type the entire address again each time they purchase anything.
Add all the relevant payment options according to the audiences you are serving. Set up your payment gateways with reliable robustness and security in consideration. Keep the processes simple so that customers don’t back out from checkout & payment without successful purchases.
A good PrestaShop website must not only be designed to keep the customer-centric factors in mind but also aim for the website admin’s convenience. For eCommerce website owners on the PrestaShop platform, it’s kind of a necessity to have the right set of tools in order to manage the website, inventory, user data, payment gateways, & other online retail factors.
For instance, if you want customers visiting websites to purchase a particular product in limited quantities, the admin may set those limits in a matter of minutes via the admin panel without spending hours on coding. That’s just a nominal functionality out of all of them. In simple words, complete website design and working can be controlled over a few mouse clicks.
Most of the elements in a PrestaShop website can be added/ enabled with utter ease because of in-built backend features. And, in addition to that, other ones can be added via 3rd party PrestaShop Modules or custom coding. Hence, the store owners are not bound to the availability of templates & extensions.
These above-discussed potent features & even others can be designed & implemented in a PrestaShop web-store. If you are, in any form, associated with an eCommerce business or planning to launch one, choose PrestaShop and keep these points in mind.
We, at KnowBand Plugins, offer all sorts of plugins/extensions to enhance and improve the functionality of your PrestaShop store. Our leading eCommerce plugin & development services have assisted a wide range of retail store owners worldwide running their business on any the following eCommerce platforms: