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Knowband’s list of modules to look out for this Holiday season

For e-retailers, the holiday season signifies only thing- more sales. It is that time of the year when there is maximum participation of the online shoppers in the eCommerce websites, and eCommerce merchants use this opportunity to maximize their sales.

Though the holiday season is all about increasing the sales graph, for the e-retailers, it requires tons of efforts to achieve it. You need to prepare a roadmap for the entire season, create effective marketing strategies, focus on your competitors, and a lot more to stand out from the rest.

While all these points are imperative to achieve holiday sales, nothing holds more importance than providing customers with a seamless and hassle-free shopping experience. The final quarter of the year captures a large number of visitors and it is your responsibility to convert them into regular customers.

For that matter, you need to focus on a few aspects like customer engagement, customer retention, user experience, etc. In this article, I will be presenting the list of our Top 10 modules that will help you cover every aspect and grab conversions better than ever in the coming holiday season.

The holiday season commences from Halloween and ends at the arrival of the New Year.

For Checkout optimization

1. One Page Checkout (PrestaShop, OpenCart, Magento and Magento 2)

Our One Page Checkout module helps you optimize your checkout page, to allow your customers with a hassle-free checkout experience.

Unlike the multi-step checkout process, it displays all the checkout elements on a single page and reduces the checkout friction.

To make the checkout path convenient for customers, our One Page Checkout offers Social Login, Guest Checkout, Inline Validation, Google Auto-address fill and supports nearly all the payment methods and shipping services.

Find the complete features and benefits of the checkout module for the respective platforms:

PrestaShop One Page Checkout

OpenCart One Page Checkout

Magento One Page Checkout

Magento 2 One Page Checkout

For Customer Engagement

2. Spin and Win (PrestaShop, OpenCart, Magento, Magento 2, WooCommerce and Shopify)

Increase customer engagement on your website by adding a Gamification element to it. The Spin and Win gamified popup draws the attention of your customers towards the eye-catching spin-win wheel and engages them in a fun activity.

Visitors are asked to try their luck by spinning the wheel and grab some exciting offers. But, in order to spin, a user needs to provide his/her details like name and email address.

So, this Spin and Win module not just builds customer engagement but also provides you with a nice way to obtain customer data and grow your email list, which you can use for your email marketing campaigns, and thus boost your conversions.

The module provides merchants with tons of customization ranging from designing the look of the popup to setting up the time for the popup appearance. Check out

PrestaShop Spin and Win Popup

OpenCart Spin and Win Popup

Magento Spin and Win Popup

Magento 2 Spin and Win Popup

WooCommerce Spin and Win Popup

Shopify Spin and Win Popup

For customer retention

3. Loyalty Points (PrestaShop, OpenCart and Magento)

Encourage repeat purchases by rewarding your customers with loyalty points on every purchase. Our Loyalty Points module ensures customer retention as well as customer acquisition.

The module lets you provide loyalty points to every new user who performs a sign-up on your store and triggers impulse buying, followed by more loyalty points on the successful purchase.

It converts visitors into potential buyers and makes them stick to your store in the long run. It also enhances brand loyalty to a great extent.

The Loyalty Points module lets merchants set up their terms and conditions for users in order to gain loyalty points. It can include offering loyalty points based on the total cart value, product quantity, product price, selected payment methods, etc.

The loyalty points earned by a user can be used as a discount voucher on the checkout page. Check out

PrestaShop Loyalty Points Addon

OpenCart Loyalty Points Extension

Magento Loyalty Points Extension

For improved User experience

4. Mobile App Builder

Our Mobile App Builder lets you transform your eCommerce website into an Android and iOS Mobile App conveniently, without any requirement of coding or technical knowledge, and helps you develop a rich, user-friendly, and a smartphone and tablet responsive mobile app for your business.

Since users nowadays demand an app for easy browsing experience, the Mobile App Builder module makes it the best fit to provide amazing user experience.

The holiday season is coming close, now is the best time to introduce your mobile app and delight your users, and grab huge holiday sales.

The Mobile App Builder offers Easy customization, Social login, Fingerprint and OTP login, WhatsApp and Zopim Chat support, Real-time synchronization of Website into App, supports multiple payment and shipping methods, etc. Check out

PrestaShop Mobile App Builder

OpenCart Mobile App Builder

Magento Mobile App Builder

WooCommerce Mobile App Builder

We are currently running an exclusive offer for the PrestaShop website owners where they can purchase a combo of PrestaShop Spin and Win and PrestaShop Mobile App Builder for just $225.

The individual cost of both these addons is $299 and $49.99 respectively. But with our combo pack, you will get a heavy discount of $125 and can get it for just $225.

All you need to do is apply the coupon code “SAVE125” during the checkout.

For improved site speed on mobile devices

5. AMP- Accelerated Mobile Pages (PrestaShop and OpenCart)

Our AMP module tackles the slow loading of your website on mobile devices and increases the page load speed to a great extent.

Did you know m-commerce accounted for 40% of the total sales in the US in 2018, as per Statista? If we talk about global m-commerce stats, it has already surpassed eCommerce. The numbers speak about the importance of smooth site functionality on mobile devices.

The AMP module, thus, ensures that your mobile users do not find any troublesome experience with your website and are offered a faster and smoother loading. Faster loading not only helps you reduce the bounce rate but also benefits in improved mobile rankings on the search engine.

Talking about its features, you can enable the AMP functionality for multiple pages on your website like Home page, Category page, Product page, etc. You can also customize these pages as per your requirements. Check out

PrestaShop AMP Addon

OpenCart AMP Extension

For abandoned cart recovery

6. Abandoned Cart (PrestaShop, OpenCart, Magento and Magento 2)

The Abandoned Cart module helps you recover your lost sales by sending regular follow-up emails to the abandoned cart users. The module reminds users about the incomplete purchase and allows you to convert them into customers by including exclusive offers in your emails.

It lets you define a period after which the cart is automatically assumed to be abandoned. You can, thereafter, track those users and send them the abandoned cart reminder through your emails. The email content can be personalized.

The Abandoned Cart module can boost your conversions significantly. Check out

PrestaShop Abandoned Cart Addon

OpenCart Abandoned Cart Extension

Magento Abandoned Cart Extension

Magento 2 Abandoned Cart Extension

To improve customer loyalty

7. Return Manager

The Return Manager module helps you manage your eCommerce returns conveniently and enhances customer loyalty by making the return process way too easy for the customers.

Since the holiday season captures a huge number of orders, there will be returns for sure. Our Return Manager module ensures that you do not lose out on customers due to a poor return process.

The module provides 3 return choices to the customers in the form of Credits, Refund and Replacement, and allows them to highlight the defect by uploading the image of the defective/damaged product. One interesting feature of the module is that the admin can create the return request on the customer’s behalf. Check out

PrestaShop Return Manager

Magento Return Manager

Magento 2 Return Manager

To enhance the online booking experience

8. Booking and Rental system for PrestaShop

PrestaShop Booking and Rental system addon provides your customers with a hassle-free online booking experience and makes it a simple task for the merchants to manage their online bookings.

This PrestaShop addon offers appointment booking facility, hotel booking facility and rental booking facility. It lets you adjust your booking days and time slots as per the availability, and you can adjust the price for different days and timing. There is much more it offers for every booking type.

Check out the PrestaShop Booking and Rental System addon to know the complete features and benefits.

If you wish to transform your online booking PrestaShop website into a mobile app, you can look out for PrestaShop Booking and Rental Mobile App.

For stock and price alerts

9. Web Push Notifications (PrestaShop, Magento and Magento 2)

Knowband’s Web Push Notifications module lets merchants alert their users about the abandoned cart, drop in the product price, product availability (when back in stock) and the order status. For each of them, the user can decide whether he or she wants to receive updates regarding them.

For the Web Push Notifications to work, the visitor needs to click on approve when the notification popup appears. This welcome popup can be customized as per your desire.

The module allows you to fix a time for the notification delivery. You can either send the notifications immediately or schedule them for a fixed time. Check out

PrestaShop Web Push Notifications

Magento Web Push Notifications

Magento 2 Web Push Notifications

For Customer Acquisition

10. Affiliate and Referral Program (PrestaShop, Magento and Magento 2)

The Affiliate and Referral Program module allows users to register as an Affiliate partner on your store and earn commissions for every successful referral.

The user can refer your store to his/her friends, family, relatives, etc. by sharing with them the affiliate link or the referral code. They can send it over email and also share the link on the social media directly from their affiliate account.

You can assign the commission to the affiliate partner for every new signup via their referral and also provide incentives when the referred user places an order. The commission rate can be set under the configurations of the module. Check out

PrestaShop Affiliate and Referral Program

Magento Affiliate and Referral Program

Magento 2 Affiliate and Referral Program

That’s it. Get your desired module before it gets too late to leave an impact on your holiday sales.

If you have need assistance in any of these modules, you can drop a mail to us at support@knowband.com

6 Benefits of Product Customization

Consumers’ demand for tailor-made products has reached the sky in recent times. Going back a few years, this was primarily limited to personalized mobile cases and mugs where people used to have their pictures printed on their mobile case or gift personalized mugs to their close ones, and it was more or less seen in brick-and-mortar stores.

Product customization has now turned into a vast online business and it is being offered for a variety of products. Some brands have their whole business based on product customization while some are adding customization trends to their business to enhance the shopping experience.

What is Product Customization?

Product Customization or Product Personalization is a process of delivering customized goods and services to the customers as per their needs and desire. Customers can either approach a merchant to make certain customizations in a product or personalize the products themselves, exactly the way they want. The latter is what the online stores offer, where customers can customize the products online.

Product customization has made a stand in the eCommerce market and has caught the attention of e-retailers. Let’s try to understand why the Product Configuration service has gained popularity among the eCommerce merchants.

Benefits of Product Customization

1. Because Customers Like It

Starting a business hugely depends on customers’ liking towards it, and the idea of personalization has been gladly accepted by the customers.

Product customization adds a personal touch to the product. When customers design it their way, the end product not just remains a product but a feeling gets attached to it no matter whether they are doing it for their own or for someone else.

Since customers like the personalization concept, it provides Brands with an excellent opportunity to excel in the eCommerce market.

2. Product Customization builds Customer Loyalty

One of the major benefits of product customization is that it develops customer loyalty. And there is no better way to gain customer loyalty than offering them full access to design the product as per their taste. The primary reason for earning that loyalty is customer satisfaction.

Apart from customer loyalty, product customization enhances brand loyalty. If you provide your customers with ample customization options, they will more likely feel attracted to your brand and would prefer it over your competitors in future purchases.

Product Personalization establishes a connection between the brand and the customers and improves customer retention to a significant level.

3. Get More Sales

Moving further to the advantages of Product Customization is that it brings you sales.

In the end, there is only one thing that matters- the number of sales. If you have made your customers loyal to your brand, sales aren’t going anywhere.

Customers do not hesitate in paying extra for a personalized item because they do not see it just as a product but something of their own. I can back this through a study by Deloitte which reports that 1 in every 5 consumers would not mind paying 20% extra for an exclusive product.

Also, as per Invesp, 59% of the marketers are getting a good ROI after offering the product personalization facility.

Product Personalization also encourages word-of-mouth marketing because if one customer feels totally satisfied with your services, he or she would definitely recommend your Brand to others. This way, you can expect a higher count in your sales figure.

4. Get Better Insights into your Customers

Adding to the benefits of product customization is that a personalized purchase gives you a more detailed analysis of your customer’s preferences, likings, and taste than a normal purchase.

When customers purchase customized products, Brands can collect that information and utilize it to offer products based on their previous preferences.

So, we can say that Product Personalization helps you know better about your customers and offers you an advantage over your competitors.

5. Take your Online Business One Step Ahead

According to some stats collected by Invesp,

53% of the online shoppers feel that brands that offer product personalization provide a valuable service.

45% of the shoppers are more likely to shop from a store that offers personalized recommendations.

The increasing popularity of product customization has made the online shopping experience intriguing for the customers. So, it is high time to start offering product customization services and take your business to the next level.

If you have an eCommerce website on the Prestashop Platform, you can consider using PrestaShop Product Customizer/Designer.

6. Increased market share in the gift business

With the introduction of technology, India’s gifting business has seen a transformation. Online gifting has exploded in popularity in recent years, with an estimated market value of $84 billion by 2024.

People enjoy providing personalized gifts to their loved ones. And personalizing a product turns an otherwise mundane item into a thoughtful present!

Offering a product customization facility helps you own the gift product industry as more and more transactions are made online.

Product Customization module by KnowBand

Knowband offers a Product Customization module that lets you provide customization services to your customers. It adds a customization tab on your product pages and allows your customers to personalize a product as per their desire.

From adding the desired images to putting up a customized text and QR code, the Product Designer module comes with a variety of features to help customers personalize the products exactly the way they want.

It also provides merchants with many customization settings like setting up the customization price, providing customers with the design preview, and much more. So, if you want to add the customization facility to your Business, I would highly recommend you to try this module. It provides you with an amazing opportunity to increase the average order value. If you have a website on the PrestaShop or OpenCart platform, you can try out-

PrestaShop Product Customization addon

OpenCart Product Customization extension

That’s it. I hope you enjoyed reading the benefits of product customization.

Recommendation for you:

One Page Supercheckout module by knowband is a must-have for all eCommerce stores. You can learn more about it here:

If you have any doubt regarding this module, you can reach out to us at support@knowband.com

The articles that may interest you:

Why should you have Google Custom Search Engine on your Website?

“Turn the normal search engine of your website into a Custom Search Engine (CSE) with Google Custom Search, and pave the way for higher traffic to your multiple websites along with increased visibility.”

If you are having multiple websites of a similar niche, it is possible to display the results of your overall websites at one place. Google Custom Search helps you do so.

What is Google Custom Search?

Google Custom Search is a great way to limit the Google search results and filter them into some domain-specific results only. It is basically a search bar which you can add to your website to display only those products or relevant things that belong to your websites. The searched keyword must be mapped with other websites as well.

To put it simply, Google Custom Search shrinks the overall search results and provides only that data that falls under the added domains.

How to add a Google Custom Search Engine to your Website?

1. Visit the Google Custom Search Homepage

2. Click on “Add”

3. Enter your website URL and click on “Create”. The name of the search engine will be automatically fetched after you enter the URL.

Congrats! Your custom search engine has been created.

If you want to add multiple websites, click on “Add”

After you have successfully created the custom search engine, the next steps would be:

4. Click on “Control Panel”, you will be presented with a Basics tab.

5. Now there are two options through which you can add the google custom search engine to your website.

First, you click on “Get code” that requires a bit of technical work, or second, you just copy the Search engine ID and paste it under a Google Custom Search module/plugin.

If you have a PrestaShop website, we recommend using the PrestaShop Google Custom Search addon that makes it just a one-click task to place the Google Custom Search bar on your website. It comes with a variety of features to enhance the search functionality. Do check it out.

That’s it. The Google Custom Search Engine will now appear on your site and will be ready to function.

So now let’s say I have two websites xyz.com and abc.com

I have added them under the Google Custom Search and pasted the search engine ID to my website. Now every time a user performs a search through my website, only the search results falling under these two websites will be displayed to the user.

Benefits of having a Google Custom Search Engine

Let’s now come back to the title of our topic. Why should you have Google Custom Search Engine on your website? What are the benefits of having a Google custom search engine?

Easy to Implement and Customize

Did you find it challenging to implement the Google CSE on your website, with the steps that I have mentioned above? I am pretty sure you didn’t.

It is not rocket science. All it requires is just a few basic steps to follow. Moreover, you can customize the custom search bar and search results as you desire. The implementation and customization become way too easy with our PrestaShop Google Custom Search addon.

Improves the Overall Traffic and Visibility of your Websites

Google Custom Search has the potential to boost the traffic and visibility of your websites since the results are limited to specific domains. What otherwise could have been missed through a normal google search as it displays the worldwide results, Google Custom Search ensures that those results are displayed through the custom search engine.

Auto-Complete

The autocomplete feature suggests the relevant results to the users in real-time as soon as they start typing their search query.

This can be enabled from the Control Panel.

Apart from autocomplete, Google Custom Search offers many other amazing features like customizing the interface of the search results page, changing its background colour, image search, autocorrect, different font styles. In fact, you can even remove the Google Branding.

Google Custom Search also gives you a track record of what your users are searching for.

Conclusion

Since the custom search engine uses Google’s search algorithms, it provides appropriate results that are relevant to a user’s query.

If you do not use Google CSE, it is time to shift your focus towards it.

If you liked this article on Google Custom Search or feel there is something to add in this topic, do let me know in the comments below.

PrestaShop owners can check out the admin demo and front demo of the PrestaShop Google Custom Search.

Make Online Booking System Convenient with PrestaShop Booking and Rental Mobile App

Transform your online booking PrestaShop website into a Mobile App, make your booking and reservation system easier than ever, and manage your online bookings effortlessly with the help of PrestaShop Booking and Rental Mobile App.

Mobile Apps have made the online experience way too smooth and convenient for customers. Today, people desire an app for every small need.

Why?

Because apps are easy to use and most importantly, time-saving. Unlike a website where a user has to first open Google, enter the URL and then do the required work, the mobile app makes it a one-click task.

Feeling the importance and high demand of mobile apps, Knowband has recently launched the PrestaShop Booking and Rental Mobile App for those PrestaShop website owners who are running an online booking website and require a mobile app for the same to make the online booking experience even better for their customers.

What is PrestaShop Booking and Rental Mobile App?

PrestaShop Booking and Rental Mobile App is a combination of our PrestaShop Booking and Rental system addon and the PrestaShop Mobile App Builder.

So instead of purchasing both the modules separately, we have formed it into one single module so that the merchants can enjoy the overall benefits by just purchasing the PrestaShop Booking and Rental Mobile App.

What does PrestaShop Booking and Rental Mobile App offers?

The PrestaShop Booking and Rental App helps you manage your online booking services, ranging from appointments and hotel bookings to daily and hourly rental services.

People are using online booking services on a daily basis. Booking a cab or a room or an appointment requires just a few taps. If you want to provide a similar booking convenience to your customers, PrestaShop Booking App is the one-stop solution for you.

Let’s look at the key features of PrestaShop Booking and Rental Mobile App.

Manage your Appointments

Taking appointments over the call can be hectic. Even if you have hired an assistant, the task can be daunting.

Get rid of the manual bookings and let your customers book an appointment as per their convenience right from the app with the help of PrestaShop Appointment Booking App.

Appointment configurations:

1. Allow customers to pick Home Service or Branch visit.

2. Specify the number of appointments that can be generated in a single day.

3. Set an initial price for the customers to avail the booking facility.

4. Mark your location on the map so that customers face no trouble in reaching your place.

5. Select the days for which the customers can generate an appointment.

6. Similarly, you can define the time slot as per your availability.

7. Adjust the booking price for different time slots.

Manage your Hotel Bookings

Let people book rooms without any inconvenience and manage your bookings comfortably with PrestaShop Hotel Booking App.

Hotel booking configurations:

1. Add your rooms without any hassle.

2. Define the room type, for example, if it is a single bedroom or double bedroom.

3. Provide a category to your rooms.

4. Set an initial price for the customers to book a room.

5. Mention the date range within which customers can book a room.

6. Adjust the booking price for different days.

7. Adjust the booking price for different room types.

8. Add hotel amenities so that customers get a clear idea of what they can expect in your hotel and rooms.

9. Specify the check-in and check-out time.

10. Mention the minimum and the maximum number of adults and children allowed.

11. Display hotel ratings to help customers make a better choice.

12. Mention the minimum and maximum numbers of days for which the customers can book rooms.

Manage your Rental Bookings

Rental bookings are always high in demand, be it a car rental for a vacation, bike rental for a small trip or costumes rental on Halloween. If you have a rental business, going digital with the mobile app will add a huge sum to your revenue.

Daily Rental configurations:

1. Specify the number of bookings for a day.

2. Set an initial booking price.

3. Mark the days on which the daily rental service can be availed.

4. Specify the time slot for booking a daily rental.

5. Adjust the booking price as per the time slots.

6. Mention the facilities that would be provided.

Hourly Rental configurations:

1. Specify the number of bookings for a day.

2. Set an initial booking price.

3. Specify the minimum and maximum hours to book an hourly rental service.

4. Mark the days on which the hourly rental service can be availed.

5. Adjust the booking price for different days.

Conclusion

PrestaShop Booking and Rental Mobile App is a perfect solution to deal with the difficulties in managing your online bookings.

Delight your customers by announcing your mobile app and enhance their booking experience. It also makes the perfect opportunity for you to double up your sales.

Try out the PrestaShop Booking and Rental Mobile App today!

Magento Google Shopping Integrator Extension – User Manual

1.0 Introduction

Magento Google Shopping Integration addon by Knowband offers a hassle-free way to upload the products of the Magento store on Google Shopping. Displaying the product ads on the search result is one of the ways to get thousands of visitors on your site.

Google Shopping allows the e-merchants to display its product on Google’s search result page. Powered by AdWords and Google Merchant Center, this is one of the ways to allows the users to search for the products on online shopping websites and compare prices between different vendors. The Magento Google Shopping Integration makes it easier for the store owners to display their products on Google’s SERP.

The Magento Google Shopping Integration module automatically syncs feed from the Magento store to the Google Merchant Center Account. Also, the store admin can sync the product status back to the store’s database by executing cron in the back-end of the Google Shopping Magento Feed Synchronization plugin.

1.1 Features offered by Knowband’s Magento Google Shopping integrator

The Magento Google Shopping Integration addon automates the entire process of listing the products on Google Shopping from the eCommerce site.
The store admin can automatically update the product inventory between the two stores from the back-end of the Google Shopping Magento Integration extension.
The Magento Google Shopping API integration offers real-time synchronization of products, inventory and between the Google Shopping API and Magento store is an easy means to excel the online businesses.
The store admin gets an option to create N number of profiles in the back-end of the Magento Google Shopping Integration extension.
The profile-based upload allows the admin to list the products in bulk. Moreover, any changes required in the product details can be done by making changes in the profile created in the back-end of the Google Shopping Magento API integration addon.
The store admin gets an easy option to keep a track of the products listed in the Google merchant center in the ‘Product Listing’ tab of the Magento Google Shopping connector.
Magento Google Shopping Feed synchronization plugin even allows the admin to delete the products or view the errors that occurred while product listing.
The real-time synchronization offered by the Magento Google Shopping Integration module makes tracking and feed management easier for the store admin.
The status of the actions performed can be viewed in the audit log section of the Google Shopping Magento Integrator.

2.0 Installation

Download the extension package of the Magento Google Shopping integration plugin from Knowband.
Unzip the package in your root folder of Magento setup via FTP manager (like Filezilla or WinSCP – download here: https://filezilla-project.org/).
In Admin Panel go to Google Shopping Marketplace in the main menu.
The Magento Google Shopping integrator is now ready for use.

This User Manual will guide the users through the Magento Google Shopping synchronization extension configuration and settings.

3.0 Admin Interface

Once the Magento Google Shopping Integration extension add-on is installed, it will display 5 tabs in the main menu of the admin interface. Each tab is explained one-by-one in the next section.

3.1 General Settings

Enable the Extension: Toggle to Enable or Disable the module.
Exclude Out of Stock Products: Toggle to Exclude out of stock products.
Exclude Products with Price less than: Enter value to exclude products whose price is less than this value.
Sync Type: Select the Sync Type.
utm_campaign Parameter: Enter the utm_campaign parameter.
utm_source Parameter: Enter the utm_source parameter.
utm_medium Parameter: Enter the utm_medium parameter.

3.2 Profile Management

The admin can create, edit or delete profiles from this tab of the Magento Google Shopping Integration extension.

3.2.1 How to Create a New Profile?

Click on the ‘Add New’ button sign to create a new profile.
You’ll be redirected to the profile creation page of the Google Shopping Magento Integrator as given below.

Select the Country from the drop-down list.

After this, you will get a full list of settings as the screenshot below:

Country: Select the country to create a profile.
Select Language: Select language to create a profile.
Select Currency: Select currency to create a profile.
Profile Title: The profile name you enter here is for identification purposes only.
Google Shopping Category: Choose Google Shopping Category.
Store Categories: Select store Categories.
GTIN: Select attribute for GTIN.
Brand: Select attribute for Brand.
Material: Select attribute for Material.
Pattern: Select attribute for Pattern.
Gender: Select Gender.
Age Group: Select Age Group.
Adult Content: Toggle for adult content.
Color: Select Color.
Size: Select Size.
Size Type: Select Size Type.
Size System: Select Size System.
Product Shipping: Choose a Shipping Template to avail of shipping options for customers. In case, if Shipping Templates are not being displayed, Run Synchronization -> Sync Shipping Templates.

Google Adsense

Custom Label 0: Enter Custom Label 0
Custom Label 1: Enter Custom Label 1
Custom Label 2: Enter Custom Label 2
Custom Label 3: Enter Custom Label 3
Custom Label 4: Enter Custom Label 4

3.2.2 How to Edit or Delete the Existing Profile?

The created profile in the Magento Google Shopping Synchronization addon can be viewed in the admin interface. Click on ‘Edit’ to edit the profile or click on ‘Delete’ to delete the existing profile. The edit option opens the page filled with all the details shown in the above screenshot. You can edit and save it accordingly.

3.3 Products Listing

The listed products can be viewed in this section of the Google Shopping Magento Connector as shown in the image below.

The admin can remove the product by clicking on ‘Delete’.
The admin can view the Error occurred while uploading the product.

3.4 Synchronization

The Synchronization tab of the Magento Google Shopping Integration extension offers easy integration with the help of cron jobs. The Magento Google Shopping Feed synchronization allows the admin to sync the feeds to Google merchant and syncs the product status back to the store.

Product Synchronization: This cron will synchronize the products on Google Shopping.
Product Status Synchronization: This cron will synchronize the product status on Google Shopping.

3.5 Audit Log

The admin can view all the jobs running and the errors occurred in the same. The status of the jobs can be viewed in this tab of the Magento Google Shopping Integration plugin.

For more values, please follow the below URL and read the documentation:

https://support.google.com/merchants/answer/7052112?hl=en

Magento Google Shopping Integrator Extension Module Link

Magento Google Shopping Integrator Extension Admin Demo Link

10 Halloween Marketing Ideas to Uplift your Sales this October

The spooky Halloween Day is not so far away. Soon, you would see people in a ghostly get-up or wearing a freaky pumpkin mask.

The time has arrived for the eCommerce merchants to start planning their holiday marketing ideas, and Halloween is the first one to begin with, followed by Thanksgiving, Black Friday, Cyber Monday, Christmas and New Year.

Did you know? The Halloween sales hit an estimated $9 billion mark in the U.S last year, as per a report by National Retail Federation. It has shown spectacular growth over the years and would catch up a very high number in the upcoming years.

Halloween is one of the most popular holidays. It is not only rejoiced by the consumers but also makes an excellent opportunity for the e-retailers to boost their sales.

In this article, I will provide you with some useful Halloween marketing strategies to catch up with the Halloween spirit and increase your sales.

Here are some of the effective Halloween Marketing Ideas:

1. Give a Halloween look to your website design

The first and the foremost thing to perform for Halloween marketing would be customizing your store as per Halloween. Let your visitors and customers get the Halloween feel as soon as they enter your website. Add some spooky elements on your Home Page, Product Page, Registration form, etc. Use spooky fonts. Design your banner in such a way that leaves people startled.

If you are displaying some offers, make sure they contain the Halloween touch.

For example, if you are having a Spin and Popup on your website, you can choose a Halloween theme to add the festive touch to the wheel.

Below is the example of KnowBand’s Spin and Win addon for PrestaShop. It offers pre-existing templates not only for Halloween but also for other major occasions. Such popup themes help you grab more customer engagement.

2. Design a Halloween-themed Logo

Another Halloween marketing idea would be to add a Halloween touch to your brand logo with some scary elements like spooky pumpkin, haunted house, bats, etc. This way you would be able to catch the Halloween spirit and obviously your visitors’ attention.

Have a look at how Google set up its logo on one of the Halloween occasions.

3. Tweak your Social Media Pages with Halloween elements

Adding to the list of Halloween marketing ideas, you should look to replace your current Brand page profile and cover picture with a Halloween related image on your social media pages. It should bring to the notice of your followers and give them a reminder about the arrival of the coming holiday season.

In fact, if you are running an offer or promotion, you can mention it on your cover picture.

4. Host contests or launch a user-generated content campaign

One of the most effective Halloween Marketing strategies would be hosting Halloween contests or running a user-generated content campaign where you can ask users to upload and submit their pictures in Halloween costumes by using a specific Hashtag.

In return, you can provide the ones with most spooky look with some gift cards or discount coupons. These kinds of activities make your Brand popular on social media platforms.

5. Create a spooky brand video

Video marketing is gaining huge popularity. Following the rise, brands are missing no opportunity to showcase their creative skills in front of their audience.

The holiday season is the perfect time to get your brand noticed, and there is no better way to do it than having a creative video that could contain a bit of humour along with a message.

Brainstorm some ideas and come up with something which you could relate to your brand. You can set a marketing example for others and make people remember your Brand if your Halloween Marketing video gets viral.

6. Give a spooky look to your Gift Cards

If you have a gift card section in your store, designing your gift cards as per Halloween would make up a great idea for Halloween Marketing.

Digital Gift cards are sold in huge numbers during the holiday season as people are busy and in a hurry to purchase gifts for their loved ones. This is when Gift cards save their much important time. By adding a festive flair to your gift cards, you would give more than enough reasons to consumers to go for the gift card purchase.

You can have a look at our PrestaShop Gift Card addon that comes with pre-existing gift card templates for Halloween, Christmas, New Year, etc. Using this addon, you can create your gift card templates as per your requirements.

Read:

Why Digital Gift Cards are important to your business?

Get more Holiday sales by setting up a Gift Card section on your store

7. Provide a Halloween touch to your email marketing campaigns

If you have been going conventional till now, it is time to change the approach. Email marketing brings a lot of benefits and adding a festive touch to your newsletters or promotional emails can make a great impact in terms of sales and brand awareness.

Include your offers in your emails and let your subscribers know what benefits they can take from your store during the Halloween days.

Also, maintain a frequency. Don’t be salesy every time, else it might turn your subscribers off.

8. Do not forget to design for mobile app

If your business has a mobile app, it is the perfect opportunity to add some Halloween elements to it. You should, in fact, give a Halloween look to your app icon as well.

Mobile Commerce has overtaken desktop sales and the numbers are going to be humongous over the next few years. So, everything you plan for the desktop version should also be optimized for mobile as well. Moreover, you can run specific offers and promotions exclusively for the mobile app.

You should also take the maximum advantage of Push Notifications to announce your Halloween Marketing campaigns.

9. Showcase Halloween related products on the top of the Home Page

Be a step ahead of your competitors by not only providing discounts to your customers but also helping them choose a perfect Halloween gift for their friends or family.

Display the relevant items to capture people’s attention right on the Home Page and motivate them to shop. This way, you will be able to generate the gift ideas in your customers’ mind and help them in finding a gift which they would have themselves not expected.

10. Provide a small gift on every purchase

Include a small theme-based gift on every order placed by the customer to enhance their shopping experience. It will likely put a smile on their face and customers would remember your brand next time they come to shop at your store during Halloween.

Conclusion

The upcoming 3-4 months are going to be hectic for the eCommerce merchants. They would be looking to grab as many sales as they can during the peak holiday season.

Start your Holiday marketing with Halloween. Though the primary focus would be towards sales, do not forget to get involved in the fun activities with your customers and followers.

Pay attention to these 10 Halloween Marketing ideas and you would surely be able to see an elevation in your sales graph.

Also, read:

Knowband’s list of modules to look out for this Holiday season

This Holiday Season, launch Spin-wheel integrated PrestaShop Mobile App to boost sales

4 Magento extensions to capture holiday sales

Top 6 PrestaShop addons to boost your Holiday sales

The “Mobile App Effect” In eCommerce Industry during Holiday Season

Free Shipping Strategies: Why to Offer? How to Offer? When to Offer?

Free Shipping is a sales strategy used by eCommerce businesses to encourage online shoppers to purchase without having to worry about the shipping cost.

Does it actually help in improving sales?

Well, “Yes. It does”

One may argue that free shipping is not the ideal solution to ensure growth in sales as it can affect the profit margin. However, if the right tactics are applied, it can surely bring fruitful results.

In this article, I have discussed how to offer free shipping and why it is an important part of your sales strategy. It will also brief you on when you should offer free shipping.

So, let’s start.

Why should you offer Free Shipping?

It is obvious that free shipping delights customers but it also provides ample benefits to eCommerce businesses. Free shipping-

1. Increases Sales

The primary benefit of offering free shipping is that it increases sales.

The tag of “Free Shipping” induces customers to purchase as they would not have to pay additional costs while purchasing a product. A study by Invesp confirms the same, which says that 9 out of 10 consumers find free shipping to be the primary reason to shop online.

2. Increases Average Order Value

Adding to the benefits of free shipping is it boosts your average order value.

Retailers often set a minimum threshold for customers to get free shipping on their purchases. Only if the customer makes a purchase over the threshold, he or she would be eligible for free shipping.

Shoppers add additional items to the cart to cross the threshold value, which eventually results in an increase in the average order value.

The stats collected by Invesp confirm that 93% of the online shoppers show the tendency to purchase more products if the free shipping option is available.

3. Reduces Cart Abandonment

High shipping cost is the foremost reason behind shopping cart abandonment. And it makes sense. When shoppers look for a product, they do not take the shipping charge into account.

And when the price on the payment page goes much higher than what it was on the product page or what they expected, they reluctantly abandon their cart.

Imagine how satisfying it would be for a customer if the product price remains the same throughout.

4. Improves Brand Loyalty

Free shipping helps you earn customer loyalty and improves brand loyalty simultaneously. Customers become loyal to your brand and they keep coming back to your store at regular intervals, avoiding your competitors who are charging a high shipping cost.

How to offer Free Shipping?

Free shipping simply cannot be provided on every product. There are certain ways to offer it. For example-

1. Over a Certain Product Value

You can specify the minimum product amount for which the customer needs to shop to get free shipping. This does not include other charges.

To put it simply, the “product amount” should be equivalent to the threshold, not the “total order value.”

Somewhere, it also encourages cross-selling and upselling.

2. Over a Certain Cart Value

You can define a cart value that a customer must match if he or she does not want to pay the shipping charge.

For example, free shipping if the total order value exceeds $100.

3. Limited-Time Free Shipping

Create urgency to purchase by offering limited-time free shipping. The purpose is to convert prospective buyers into potential customers.

Start sending out emails or post it on social media to make your customers aware of this limited-time offer. Do whatever it takes to reach your audience.

4. On Taking a Membership

You can charge an annual subscription fee for a membership program, under which customers can enjoy the free of cost shipping.

One of the popular examples is Amazon Prime that offers free and quick shipping under their membership program.

5. On Shopping for a Certain Quantity or a Package

This can include offers like Buy 2 or buy a combo and get free shipping.

However, you need to make sure that the package that you are offering or the products falling under “Buy 2 or buy a combo” offer can adjust your shipping cost, else it will be a loss if it is applied on low-priced products too.

When should you offer Free Shipping?

1. On Special Occasions

Free shipping can provide a huge boost to your sales during the holiday season, simply because the shopping fever is high at that time. Occasions like Black Friday, Halloween, Christmas, New Year provide a perfect opportunity to grab more sales by offering free shipping.

2. If Your Competitors are Offering It

It’s good to track your competitors’ activities. It provides you with the areas of improvement.

Check whether your competitors are offering free shipping or not. If they are doing it, you should offer it too, to be in the race among brands. If they aren’t, you can use this to your advantage and get a competitive edge over your competitors.

3. Free Shipping on Returns

If your customers are not satisfied with the product and on top of that if you are asking them to pay the shipping charge for placing a return, it can annoy customers and might affect customer loyalty.

To improve customer satisfaction and maintain customer loyalty, you can devoid your customers from the shipping charge when they place a return request.

Related:

5 Ways to Manage eCommerce Returns

8 Simple Tips to Reduce Product Returns in eCommerce

PrestaShop Free Shipping Manager by KnowBand

Set shipping rules, adjust the shipping price and do much more with PrestaShop Free Shipping Manager addon.

Key Features:

1. Set the minimum cart value for a customer to receive free shipping.

2. Set the minimum and maximum weight of the products to get the free shipping facility.

3. Allow free shipping to users of a particular zone. (Africa, Asia, Europe, etc)

4. Make free shipping available for visitors, guest and customers.

5. Help customers understand the shipping criteria right when they are on the checkout page.

The Bottom line

Free shipping can be a great marketing tactic to boost your eCommerce sales and reduce cart abandonment. But not everyone can afford to provide it. E-commerce giant Amazon started offering free shipping way back but is quite difficult for small scale businesses.

So, make sure to check whether it would be the right idea for your business or not.

If you are already offering it, do let me know how useful it has been to your business so far. If you are planning to offer it, check out the above mentioned free shipping strategies and set yours accordingly.

Have some more points to add? Let me know by dropping a comment below.

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How to Simplify the Online Shopping Experience of Customers?

7 Crucial Tips for a Smooth eCommerce Checkout

A smooth eCommerce checkout is of paramount importance to enhance the online shopping experience of users. If not optimized, it can hamper the checkout flow and compel users to abandon their cart.

In this article, I have presented 7 crucial tips to optimize your eCommerce checkout process and provide a convenient checkout experience to your visitors.

1. Provide Guest Checkout

The mandatory registration form can be a barrier in an eCommerce checkout. It would be unwise if a customer looks all set for the purchase but is forced to abandon because of compulsory account creation.

This distraction can be avoided by offering Guest Checkout.

Guest Checkout enables a customer to check out comfortably without disturbing the checkout flow. It speeds up the checkout process and provides a smooth checkout experience to the users who do not want to receive promotional emails from your business.

Guest checkout is a one-stop solution for mandatory sign-ups and is an important element in your eCommerce checkout.

2. Offer Social Login

Along with Guest Checkout, providing visitors with a social login facility would make up a great idea for a smooth eCommerce checkout.

The registration task is tiresome for the online shoppers and they feel reluctant to sign-up many a time. The social login option, in this case, becomes a better alternative by speeding up the registration process.

Besides, social login removes password fatigue. Customers do not need to create and remember a different password every time. They would be able to log in easily with any of their preferred social media accounts.

Looking to add the social login options on your eCommerce website? Try out our Social Loginizer module that can incorporate up to 15 social login options on your site.

We offer Social Login extension for Magento, Social Login extension for Magento 2, Social Login for PrestaShop and Social Login extension for OpenCart.

3. Use Google Autofill

Save prospects’ time by auto-suggesting address when they start filling out the address fields.

Enable Google Autofill functionality. Once set up, it would start displaying the address suggestions in real-time, related to the keywords typed by the user. Upon picking the relevant address, the rest of the major address fields are automatically filled.

Google Auto-fill is essential for an optimized eCommerce checkout.

4. Use Inline Validation to Display Errors

Customers generally make mistakes while filling out the checkout fields, and more often than not, the errors are not identified until the customer hits the submit button.

In many cases, customers are required to fill the entire details again and again till all the fields become error-free. This can be irking and hinder the checkout flow. Therefore, it is advised to use Inline validation.

Inline validation checks the inputs in the form fields and indicates whether the inputs provided by the customer are correct or not when they switch between fields. If there is an error, it would display how it can be fixed.

5. Display Checkout Progress

Use a progress bar to indicate at which stage of the checkout process is the customer present and how many further steps do they need to go through before they could finally place the order.

A progress bar presents the overall picture of the checkout process in front of the customer and gives them a clear idea beforehand of your eCommerce checkout.

6. Display Applicable Offers or Promo Codes

Customers often look for promo codes to avail discount on the products they are purchasing.

If there are some applicable promo codes, mention them on the checkout page else the visitor would hit the back button and start looking out for the offers on your website. It is time-consuming and can delay the conversion.

If you display the offers right on the checkout page, it would be easy for the prospects to know about your ongoing deals and hence it would create higher chances of conversions.

7. Do not stick to just Credit and Debit Card

With the introduction of e-wallets, also known as digital wallets, the payment method preference of the customers has changed. Sticking with only Credit or Debit Cards just won’t be enough.

Add multiple payment options on your eCommerce checkout so that a user has a number of options to choose from. Lack of payment modes might lead to cart abandonment.

Final Word

Each and every step of your eCommerce checkout highly matters for providing a smooth checkout experience to the online shoppers. You need to ensure that every step is optimized and leading to a successful user-friendly checkout.

One small error can add the prospect into the list of abandoned cart users. Also, make sure that your eCommerce checkout is optimized for mobile devices as well. If it does not go well with the mobile format, you can lose out on huge mobile conversions.

To make your checkout more convenient, you can think about using a One Page Checkout. I hope that the information I shared about having an optimized eCommerce checkout turned out to be useful for you.

5 Benefits of Product Customization

Top 10 Checkout Page Optimization Practices to Increase Conversions

5 ways to Manage eCommerce Returns

Why Digital Gift Cards are Important to your eCommerce Business?

People get a headache when it comes to choosing a gift. Even after spending hours choosing one, they aren’t sure whether the recipient would like it or not. This is when Digital Gift Cards provide a helping hand to online shoppers.

Did you know the total amount spent on Gift cards every year is more than $100 Billion?

What is a Digital Gift Card?

A virtual card that can be used for making purchases in your store. Digital Gift Cards, also referred to as e-gift cards or electronic gift cards contain a gift code assigned by the brand and are sent via email.

These cards are very effective when you have an indecisive buyer in your store. Many brands have an option of digital gift cards of various amounts. Sellers decide on a range and terms and conditions for the validity and usability of the card.

How do E-Gift Cards Work?

When sent over the recipient’s email address, they can redeem the gift card on the Brand’s website by applying the gift code on the checkout page or adding the amount to their store wallet. Once applied, the product amount falling under the gift card amount is discounted. E-gift cards can be sent to anyone anywhere all over the world.

How to send a Digital Gift Card?

There are a few simple steps that you have to follow to send a digital gift card:

Select the eGift card option from the menu or category section
Choose your favourite Design or upload a picture to personalize it
Select an amount that you wish to gift
Mention the Recipient’s Name
Add the Recipient’s Email Address where you want to send it
Add a customized text message for your loved ones
Review Order in the cart
The Recipient and sender Get an Email

This is a generalized format that eCommerce companies use when they offer digital gift card features in their store.

Why do millennials prefer sending Gift Cards?

The versatility of gift cards is the main reason for their popularity. In other words, gift card recipients can buy whatever they want from their favourite company with their gift card.

You are relieved of the stress of finding the proper gifts for your family and friends as a car buyer, especially if you have no idea what the recipient would enjoy. most people are pleased when they receive gift cards for the following reasons:

It allows them to purchase their preferred gift for little or no additional expense.
Buyers of gift cards don’t have to worry about giving receivers something they already have.
The gift cards can be used by the recipients whenever they like. Gift cards can be used to shop online or in a local store.
When making a purchase with gift cards during sales, the recipient can buy more products or more expensive items.

Benefits of Digital Gift Cards for Businesses

Consumers love purchasing gift cards as they are cost-effective and most importantly, time-saving. Not only for the people but digital gift cards provide ample benefits to a brand as well.

1. Increase your Sales and Revenue

The foremost benefit of eCommerce gift cards is that they boost your sales. Creditcards.com reports that Gift Cards are the most requested present during the holiday season.

When the pressure is high to search for a perfect gift for the close ones, people switch to the Gift card option. We can say that Gift cards are a boon to last-minute shoppers.

Gift cards also help you drive more revenue. The gift card holder will likely spend more than the gift card amount while utilising it. E-Gift Cards are often used as a discount to buy products that have a slightly larger value so that they do not have to pay a heavy amount to purchase the product.

According to the stats by Gift Card Granny, 72% of the customers spend more than the gift card amount while purchasing a product.

2. Boost Brand Awareness

Another benefit of digital gift cards is increased Brand Awareness. It is very much possible that the person receiving the gift card may have never heard of your brand.

A gift card allows them to try out your products and get a better insight into your brand. If the recipient likes your offerings, there are certain chances that he or she will buy a similar gift card for their loved ones, hence boosting your brand awareness.

Your brand logo in the gift card gets your brand noticed. Moreover, unlike physical gift cards, digital gift cards can be sent from anywhere to any part of the world, which gives your business a global reach.

3. Digital Gift Cards are Convenient and Secure

Unlike conventional paper or physical gift cards that can be lost or stolen, digital gift cards are far more secure and convenient. There aren’t any possibilities of such occurrences. You can send or receive a digital gift card without any hassle and the amount is always safe. It avoids pointless debates about what kind of gift people would want and whether or not they already have it. Before or during the holidays, customers can purchase and mail gift cards directly to their recipients’ home addresses.

The recipient of a gift card can shop for their favourite item in a local store or on the eCommerce website. The special occasions need special celebrations. Purchasing gifts for family and friends for special occasions such as Christmas is unavoidable. As a result, it’s preferable to buy a gift card depending on the recipient’s preferences.

It won’t take much time or effort, and you’ll be able to determine the worth of your gift by allocating a certain amount to each gift card

4. Gain Customer Loyalty

Adding to the benefits of gift cards is they help you earn customer loyalty. To make customers stick to your brand in the long run, earning their loyalty is important. And you can earn that loyalty only when you can keep them happy and satisfied.

For the customers who did not find a pleasing experience with your products or want to process a return or a refund, a gift card, in such a situation, can ease things up and help you retain customers, improving customer retention.

Best time to offer digital gift cards?

Gifts make a connection between the sender and the receiver. It is a token of love. You don’t need an occasion to make your friends and family feel overwhelmed. Here comes the digital gift card in the picture.

If it is difficult to find the right gift for them, give them a gift card. You can consider gifting on their birthday, anniversary, mother’s day, father’s day, or any other occasion. The holiday season is another best occasion for showering love!

Gift Card Manager by KnowBand

KnowBand, one of the leading e-commerce service providers, offers the Gift Card Manager module to the merchants having their store set up on the PrestaShop, OpenCart, Magento or Magento 2 platform.

The module adds a gift card section on your website and offers pre-existing customizable gift card templates for multiple occasions like Halloween, Christmas, New Year, Halloween, Mother’s Day, Birthday, Anniversary, etc. It also lets you add new gift card templates for any desired occasion so that you do not miss out on any important event.

With the help of our Gift Card module, you can create gift cards of different values so that a customer can purchase a gift card as per his/her budget. The gift card can be set for multiple currencies hence allowing customers to send a gift card to their loved ones living outside and enabling the recipient to shop in their local currency.

Try out the Gift Card Manager module today!

PrestaShop Gift Card Manager addon

OpenCart Gift Card Manager extension

Gift Card Manager extension for Magento 2

Final Word

By looking at the growth of digital gift cards in the eCommerce market, the availability of the gift card option for online shoppers can scale up your sales.

I hope the above-mentioned benefits of gift cards have provided you with good enough reasons to add the Gift Card section on your website. Finding trouble setting up the gift card section? Try out our Gift Card Manager. If you need any assistance with the module, you can reach out to us at support@knowband.com

Benefits of Customer Loyalty Programs for your Online Business

What are Loyalty Programs? Why have they become an important element for online businesses? What are the benefits of customer loyalty programs? How do loyalty programs work?

If you have these questions running through your mind, you have landed at the right place to get an answer to all these questions. Let’s begin.

When the eCommerce industry was less crowded and people had limited options to shop online, Brands did not use to be much concerned about losing customers. Since the choices were few, people used to shop from the same brand from which they shopped earlier.

But today, when the eCommerce sector has hugely expanded, people have countless options to shop from. This led to brands losing out customers to their competitors, and hence loyalty programs came into existence.

What is a Loyalty Program?

A Loyalty Program is a marketing strategy used by Brands where they reward incentives or loyalty points to the shoppers every time they purchase from their website/store. The points are awarded so that the customer continues to shop from the same brand in his/her future purchases.

How do Customer Loyalty Programs work?

To begin with, the customer makes a purchase and receives some points in his/her wallet. It is a gesture by a Brand to thank customers for choosing their brand to shop for.

Upon receiving loyalty points, the customers can redeem those points as a discount on their next purchase.

What’s exciting about customer loyalty programs is that it is a continuous cycle where customers get rewarded for every purchase.

So customers keep buying, receive rewards, and then use them during checkout, and this is how the loyalty program cycle works.

The types of loyalty programs vary from business to business but they all have their focus centred around one purpose- Making customers loyal to the brand or in short, building customer loyalty.

Benefits of Customer Loyalty Programs

A loyalty program offers numerous benefits. In this article, I have put forward the top 6 benefits of loyalty programs for your online business.

1. Improve Customer Retention

The first and foremost benefit of a loyalty program is it helps you improve customer retention. I mean, every loyalty program has one primary motive, i.e. to retain customers, and they do make one of the best and most effective customer retention strategies.

Did you know around 60% of the retailers find customer retention their biggest obstacle? Loyalty Programs eliminate that hurdle to a certain extent.

2. Increase in Sales

Increased sales are the next advantage of loyalty programmes. So, loyalty programs are highly effective in boosting your eCommerce revenue. Offering loyalty points to a customer for buying products ensures repeat purchases and helps you win customer loyalty over time.

Once you win their loyalty, they will be likely to put more trust in your brand and prefer it over your competitors. And once they become your loyal customers, your sales graph would often remain high.

What if I tell you that existing customers contribute to 65% of a company’s business? I guess this is enough to make you understand the importance of customer loyalty programs.

Recommended Blog: 8 Ways to Build Customer Trust and Loyalty

3. Loyalty Programs are Cost-Effective

Retaining existing customers is comparatively less expensive than acquiring new ones. The credibility that you have built with your existing customers would have taken you a lot of effort, time and money. To turn a new customer into a loyal customer would require the same commitment.

But your existing customers have been through your journey, hence, the expense to persuade them for regular purchases is less than what would be required to influence new customers.

Research says acquiring new customers costs 5 times more than retaining the existing ones.

4. Take Customer Relationships to the Next Level

To grow as a brand requires a healthy relationship with customers, and Loyalty programs help you build a strong bond with your customers.

76% of consumers think that Loyalty programs are a part of their relationship with brands. By getting rewards or loyalty points for making a purchase, customers feel more attracted and emotionally attached to your brand and prefer it as their go-to option for online shopping.

Value your customers, and treat them special. Make them feel that they are important and you want them to return to your store again. Build a personal connection through your loyalty programs.

5. Grow Brand Awareness

Adding to the benefits of customer loyalty programs is they boost your Brand Awareness.

If a customer receives loyalty points on a purchase, he or she will likely suggest your brand to his/her friends, family, colleagues or relatives. Those customers are what we call Brand Advocates who do word of mouth for your brand and bring you, new customers. So we can say that customer loyalty programs are effective in customer acquisition as well.

This gets your brand noticed. More and more people visit your store and look to buy from your brand.

Recommended Blog: 7 Ways to Increase Average Order Value

6. Loyalty Programs make Customers happy

Customer happiness and fulfilment are one things that customer loyalty programmes promise. Any consumer would adore getting anything in return for their buy.

And customers would also appreciate you for this and will have more liking towards your brand. It reflects that you not only see them as one-time customers but want to maintain a healthy relationship with them in the future as well.

Loyalty Points module by KnowBand

If you are also looking to set up a loyalty program for your eCommerce business, our Loyalty Points module will help you do so efficiently. It not only helps you with customer retention but also provides you with an opportunity to acquire new customers. How?

Well, the Loyalty Points module lets you reward a joining bonus to new users when they sign-up on your website and when a user makes a purchase. Customers can use loyalty points in the form of a discount voucher.

This is a feature-packed module that lets you define several conditions for a customer to earn loyalty points, for example, when a user has shopped for a certain amount or a certain quantity, etc. Simply expressed, a user will only be qualified to collect loyalty points if they meet the criteria established by the store.

To make things more interesting, you can surprise your customers by crediting loyalty points in their store wallets anytime. Knowband offers the Loyalty Points module for PrestaShop, OpenCart and Magento 2. Check out the module to know its complete features and benefits-

Over to You

More than 80% of online shoppers said that loyalty programs encourage them to continue purchasing from certain brands. Therefore, you simply cannot overlook the benefits of loyalty programs.

Your competitors, somewhere, are taking away your potential customers from a loyalty program scheme. It’s high time that you have a similar program too. Do not overthink what your competitors are doing. Focus on what you can do best to motivate your customers to remain loyal.

Stats collected from Invesp

I Hope, this information that I shared with you made you understand the importance of customer loyalty programs. If you would like to add something to this article, feel free to leave a comment below. For any assistance or queries regarding the module, you can contact us at support@knowband.com