“Turn the normal search engine of your website into a Custom Search Engine (CSE) with Google Custom Search, and pave the way for improved SEO rankings. It is an effective tool that increases your website’s visibility on the search engine.”
Google Custom Search is a great way to limit the Google search results and filter them into a particular website specific results only.
It is basically a search bar which you can add to your website to display only those products or relevant things that belong to your website.
To put it simply, Google Custom Search shrinks the overall search results and provides the data for a particular domain only.
Let’s say I have a website xyz.com and I have added it under the Google Custom Search, then every time a user makes a search through my website, only the search results falling under my website will be displayed to the user.
1. Visit the Google Custom Search Homepage
2. Click on “Add”
3. Enter your website URL. The name of the search engine will be automatically fetched after you enter the URL.
Congrats! Your custom search engine has been created.
After you have successfully created the custom search engine, it is time to put it on your website. So the next steps would be:
4. Click on “Control Panel”, you will be presented with a Basics tab.
5. Click on “Get Code.” Once you get the code, copy and paste it to your site’s HTML source code or if you have a Google Custom Search module, you can simply copy the Search Engine ID and paste it under the module configurations.
If you have a PrestaShop website, we recommend using the PrestaShop Google Custom Search addon that makes it just a one-click task to place the Google Custom Search bar on your website. It comes with a variety of features to enhance the search functionality. Do check it out.
That’s it. The Google Custom Search Engine will now appear on your site and will be ready to function.
Let’s now come back to the title of our topic. Why should you have Google Custom Search Engine on your website? What are the benefits of having a Google custom search engine?
Did you find it challenging to implement the Google CSE on your website, with the steps that I have mentioned above? I am pretty sure you didn’t.
It is not rocket science. All it requires is just a few basic steps to follow. The implementation and customization become way too easy with our PrestaShop Google Custom Search addon.
Unlike the normal search bar, the custom search engine considers a search like an actual Google search query with the only exception that the results are domain-specific. Hence, it provides a great opportunity to improve your SEO ranking on Google.
Higher ranking would mean higher traffic.
The autocomplete feature suggests the relevant results to the users in real-time as soon as they start typing their search query.
This can be enabled from the Control Panel.
Apart from autocomplete, Google Custom Search offers many other amazing features like customizing the interface of the search results page, changing its background colour, image search, autocorrect, different font styles. In fact, you can even remove the Google Branding.
Since the custom search engine uses Google’s search algorithms, it provides appropriate results that are relevant to a user’s query.
If you do not use Google CSE, it is time to shift your focus towards it. If you liked this article on Google Custom Search or feel there is something to add in this topic, do let me know in the comments below.