“This article takes you through the benefits of social login in an eCommerce website and also discusses the Social Loginizer module by Knowband that would help you put up the social login option on your website without any hassle.”
Consumers are often prompted with a sign-up form as soon as they enter an eCommerce website. This creates a troublesome experience for the users, and it gets even worse if they do not have the option to skip the signup process.
But thanks to social login, which has made the registration task simple and easy. Social login plays a vital role in eCommerce as far as the user experience and conversions are concerned.
As a netizen, you would have surely come across the social login option on a majority of eCommerce websites or in their related mobile app as well.
Social login also referred to as Social sign-in, helps users to sign-up on a third-party platform using their existing login information from social media networks like Facebook, Instagram, Twitter, etc. It is designed to eliminate the manual registration process so that it does not take too long for people to signup.
Let’s check out some social login examples. Have a look at a few popular websites offering social login facility.
Have you ever considered the advantages of using social login on your eCommerce website? Well, if you haven’t been providing the social login options to your visitors yet, you have already missed out on a huge chunk of potential customers.
But before it gets too late, let’s try to understand why it is essential to have the social login option on your website today. In this article, I have highlighted the 10 major benefits of social login in eCommerce.
The primary benefit of social login is that it offers a simplified, quick and easy registration.
It is quite frustrating for users to create a new account every time they visit a different eCommerce store. Social login proves to be a boon in such cases. It offers convenience and helps customers get rid of the registration process within no time and in a single click.
Since social login offers trouble-free signup experience, it creates higher possibilities of successful signups. This is the first step towards an enhanced user experience which encourages users to create an account on the platform they are present at.
The more people signup, the more people you will have in your email list.
Adding to the benefits of social login is it helps to reduce cart abandonment. It turns a tedious checkout experience into a user-friendly checkout.
Online shoppers are often forced to go through a mandatory registration process during checkout. It can be a barrier in successful conversion and lead to cart abandonment.
A social sign-in option on the checkout page can reduce the cart abandonment possibility and increase your conversions by allowing a hassle-free checkout experience to users. It ensures that the flow of the checkout is not disturbed. It is also one of the best strategies for checkout optimization.
People who hate filling up the registration form can take an instant exit from your website as soon as they are presented with a sign-up form, leading to an increase in the bounce rate.
Availability of a social login encourages a customer to sign up in a quick span, hence reducing your bounce rate and increasing the average site time simultaneously.
One of the major benefits of social login is it puts an end to the headache of remembering passwords.
People experience password fatigue when they have to create a new password for a new website. And it gets extremely difficult to remember multiple passwords. A study suggests that 86% of the users feel bothered by having to create a new account because of remembering yet another password.
Social login reduces password fatigue by allowing visitors to sign-up using their preferred social account on multiple platforms. It avoids the need to create a new password.
Due to password fatigue, people forget the password which they created earlier or find it hard to recall while trying to login in the future. This eventually leads to users taking an exit from the website.
Though websites do offer the option to recover or reset the password, people avoid it as that would create more confusion to remember a number of passwords.
Since social sign-in avoids the need to remember passwords, the possibility of login failure becomes way too less.
Today, more than half of the shopaholics prefer mobile devices to shop online. Therefore, you simply cannot overlook the importance of having an optimized eCommerce site for mobile.
Social login on a responsive website makes it easy for mobile users as well to signup via their smartphones. It increases your mobile traffic and helps you grab more mobile conversions.
If you have a mobile app of your brand or planning to launch in the future, do not forget to implement the social login option in it.
Social login provides you with more customer data, which you can utilize to target a specific audience in your marketing campaigns. This may include information like name, email address, gender, age, location, etc.
E-retailers can use this social data to send personalized content and make their email marketing campaigns more effective.
If your brand isn’t popular, it is likely that users would not find a comfort zone on your website.
However, if you provide them with something like Facebook, Google or Instagram login, it will develop a sense of trust and they would not hesitate to signup.
Many eCommerce websites stick to Facebook and Google login as they are the most popular social logins. However, for better user experience, you can offer multiple login options to your visitors.
Limiting signup options would not be a wise idea in my opinion. For example, a user who is not on Facebook but has an Instagram account would find the Facebook login option irrelevant.
Though it is highly unlikely as almost everybody owns a Facebook account, placing the popular social networks would be an ideal move.
Social loginizer module by Knowband can incorporate up to 15 social login options on your eCommerce website. It includes Facebook, Google, Twitter, Instagram, LinkedIn, Amazon, Yahoo, PayPal, Live, WordPress, Dropbox, Vkontakte, FourSquare, Github and Disqus.
Moreover, it lets you add the social login block on multiple pages like Home Page, Product Page, Checkout Page, etc.
Knowband provides the Social Loginizer module for various eCommerce platforms like Prestashop, OpenCart, Magento and Magento 2. If you own a store in any of the mentioned platforms, do check out:
If you need any assistance in the above-mentioned modules, you can contact us at firstname.lastname@example.org
Research says more than 75% of the netizens find social login to be the perfect solution to the registration task. The percentage speaks about customers’ desire for a social sign-in option on a website.
I hope this article helped you find out the ample benefits of social login and encouraged you to add this option on your website. If you found this information useful or have anything to add in this content, drop your points in the comments below.