“Social login plays a vital role in an eCommerce website as far as the user experience and conversions are concerned.”
Consumers are prompted with a sign-up form when they visit an eCommerce store. Earlier, this used to irk users. But now with the availability of social login, users find a comfortable experience.
If you are an active online shopper, you would have surely noticed the social login option on a majority of e-commerce websites or in their related mobile app as well.
Social login also referred to as Social sign-in, simplifies the registration task for the users. It helps a user to sign-up on a third-party platform using their existing login information from their social media accounts on Facebook, Instagram, Twitter, etc. It eliminates the manual registration process and avoids the need for creating a new account.
Have you ever considered the benefits of social login on an eCommerce website? Higher conversions, improved customer engagement, decreased bounce rate, better leads, personalized user experience, these are the kind of benefits that you can achieve by implementing the social sign-in option on your eCommerce store.
According to the stats collected by Annex Cloud, 77% of Internet users find social sign-in a perfect solution for the compulsory account creation. In this article, I will take you through the 10 major benefits of social login in eCommerce.
The primary benefit of social login is that it offers a quick and easy registration. It is quite frustrating for users to create a new account every time they visit a different eCommerce store. Social login proves to be a boon in such cases. It offers convenience and helps customers get rid of the registration process within a single click.
Social login captures more sign-ups because of the ease of registration that it provides to the users. It enhances the user experience and also helps you grow your email list.
Adding to the list of benefits of social login is it helps to reduce the cart abandonment rate.
Consumers are often forced to go through a mandatory registration process during checkout. It can be a barrier in successful conversion and lead to cart abandonment.
A social sign-in option on the checkout page can reduce the cart abandonment possibility and increase your conversions by allowing a hassle-free checkout experience to users. It ensures that the flow of the checkout is not disturbed. It is also one of the best strategies for checkout optimization.
Consumers who hate filling up the registration form can take an instant exit from your website as soon as they are presented with a sign-up form, leading to an increase in the bounce rate.
Availability of a social login encourages a customer to sign up in a quick span, hence reducing your bounce rate and increases the average site time simultaneously.
People experience password fatigue when they have to create a new password for a new website, as it is extremely difficult to remember multiple passwords. A study suggests that 86% of the users feel bothered by having to create a new account because of remembering yet another password.
Social login reduces password fatigue by allowing visitors to sign-up using their preferred social account on multiple websites.
Due to password fatigue, people forget the password which they created earlier or find it hard to recall while trying to login in the future. This eventually leads to users taking an exit from the website.
Since social sign-in avoids the need to remember passwords, the possibility of login failure becomes way too less.
Half of the consumers use their mobile devices to shop, which makes it essential to optimize your website for mobile. One such way is adding the social login facility. It will increase your mobile traffic and help you grab more mobile conversions.
Social login provides you with more customer data, which you can utilize to target a specific audience in your marketing campaigns. This may include information like name, email address, gender, age, location, etc. E-retailers can use this information to send personalized content.
It can be difficult for a new user to settle in on your website straight away. However, offering a social login option can give them the assurance to browse your store as it is likely that they would be familiar with something like Facebook login.
If your brand isn’t popular, chances are that users would not find comfort on your website. However, if you provide the social login facility, it creates a sense of trust and develops familiarity by displaying the Facebook or Google logo.
Social loginizer module by Knowband incorporates up to 15 social login options on your eCommerce website including the likes of Facebook, Google, Twitter, Instagram. It allows you to add and display the social login facility on multiple pages like Home Page, Product Page, Checkout Page, etc.
Knowband provides the social loginizer module for various e-commerce platforms like Prestashop, OpenCart, Magento and Magento 2. If you own a store in any of the mentioned digital commerce platforms, do check out:
If you have some more benefits to add, feel free to mention them in the comments below.