From the product page to contact forms, every single aspect of your website could potentially lead to a user’s decision to make a purchase. If you want to create trust with your clients, investing in a professional website is a must, and improving that trust is essential if you want your e-commerce store to succeed.
When building an e-commerce website, web design is critical. Successful web design for e-commerce is all about using the appropriate colors, fonts, pictures, words, and graphics to attract visitors to make a purchase. The design of your e-commerce website should attract prospective customers, provide an excellent user interface, and show your shop in the best light.
1. Think Like a website visitor
Your website should not have any content which makes them feel uncomfortable when you expect them to share sensitive information like credit card details. The point is, if you want your visitors to take you seriously, you need to convince them that you take yourself seriously, and competent web design is the best way to do that. Optimize the checkout page design from a visitor’s point of view.
2. Keep it Simple
The web design of the checkout page plays a pivotal role because it is the page that decides your fortune. Try to keep the design of the checkout page simple. Utilize maximum white spaces while designing the checkout page but keep it clean. Various layout designs are available for making the One Page Checkout appear clean, easy to navigate, which makes the purchase easy no matter what you are selling.
3. Show relevant Product Image on Checkout Page
In the world of web design, it is observed that photos improve conversions and that is even more true when it comes to e-commerce. If there are no pictures of the product they choose to buy (or only a single picture of poor quality), they will feel more reluctant to make the purchase, and as a result, the conversions will tank.
No one is going to buy the sight of a commodity unseen. You need to show them what they’re buying through high-quality product images if you want people to purchase your product.
4. Use color as an advantage
Different colors inspire different feelings and every color has its significant emotion attached to it. Play with those emotionally inspiring colors while designing your website pages to make your customers feel attached throughout the shopping. Use scale, contrast, and harmony to make it more appealing.
You can add bright and colorful buttons like red for the ‘buy now’ button which is well known for excitement and passion. The point is, color is one of the most important tools in your design toolbox, and it can have a major effect on your e-commerce design if you know how to use it.
5. Have a systematic approach:
Whether you are using a single page checkout or a multiple-step checkout, the web page design of the checkout page should have indicators that navigate the customer to the next step and informs them about the progress of the process.
On both, One Page Checkout and Multi-Step checkout, it’s useful to place a progress meter while making the layout design. If you place all of the elements on one page, it looks interactive. Studies suggest that the systematic approach by delineating the stages lead to higher conversions.
6. Use Security badges
People, especially new visitors, often question the security level of a website. They do not easily trust a website and often feel a little skittish sharing their payment information. Make them feel that the website is trustworthy and that their payments are safe. Show them the security badges to build faith. It may include the payment choice logos, Norton, McAfee, Padlocks security badges, or even a short text that reads ‘Quick and safe payment’.
The website should be designed keeping this in mind and do not forget to take an SSL certificate because a secured website can maintain trust throughout.
7. Don’t distract expected clients
After all the efforts you have put to entice the customer, do not distract them when they are about to make the final checkout. Every eCommerce web design includes functionality for showing relevant products for cross-selling.
Displaying related product images on the checkout page can put a full stop to the potential lead. This can be a distraction if not done right. Avoid doing any such mistake which can cost you a potential customer.
8. Optimize and make it mobile responsive
It is official now, as the most common way to browse the inter-webs, mobile has surpassed desktop and also shopping requires that.
If you want to catch consumers who want to shop on their phones or tablets, you need to ensure that your website design is completely mobile responsive. Millennial prefer mobile shopping and a checkout page which is not mobile responsive and slow loading can kill conversion. Make web design and UI mobile friendly.
9. Consider using One Page Checkout
A clunky checkout page can kill conversions and sales. You need to make the process of buying as easy, straightforward, and pain-free as possible to accomplish your goal.
Consider using One Page Checkout and make it crystal clear about the procedure: what data you need to process the transaction (and where they need to enter it), the various delivery options available (and how much they cost), and what to do in case their order is troublesome or they need to make a return. When the purchase is complete, guide your clients to a confirmation page so that they know it’s all gone through.
One Page Checkout offers Guest checkout, social login, multiple layout options, several payment gateways, shipping choices, and much more. Its layout design appears to be simple. You can replace the existing checkout page with One Page Checkout which specially designed to make the process simpler.
10. Allow Guest Checkout
A mandatory registration before purchase seems annoying. You can make the registration process optional for the visitors with the One Page Checkout by giving Guest Checkout as a choice. Having a popup saying ‘Sign in to build an account is irritating!!’
People on the One Page Checkout would like to share information to keep the track of shipment. If a user is in a rush, then you can help them buy in less time with guest checkout. The One Page Checkout module allows your clients to checkout from the checkout page as visitors.
Wrapping Up
It can be tricky to design an e-commerce website and the checkout page, but now that you know the top e-commerce checkout page web design tips, you have everything you need to design a website that not only looks great but converts like crazy.
Then what are you waiting for? Redesign your website and give a new look to your online store with these tips. Contact us at support@knowband.com for any eCommerce support.
The holiday season is at its peak and taking advantage of Christmas sales is not creepy at all. You just need to adapt some savvy marketing tactics like giveaways and viral contests to grow your business this Christmas.
Witty start-ups are taking advantage of the boom of mobile technology and social media to reinvent tired business models while existing brands such as Amazon and ETSY are aiming to target the millennials with wearable technology.
Think again if you think that such creativity is just the realm of nimble start-ups or major brands. It is equally a case of innovation for small businesses and newly launched e-stores, with mobile disruption spreading into the business industry.
This Christmas you can uplift your sales using social media pages by running viral contests and giveaways.
The trend towards Christmas or occasional giveaways and viral contests represent a huge opportunity for small online businesses to grow their very audience right up to the last minute and this will eventually increase your sales.
But only businesses with the right technology in place will be able to take advantage of this.
What is a Giveaway?
A giveaway is an act or an example of giving away something. The giveaway, especially a gift or premium is given with every new subscription to a magazine or a page. People often run them to increase their followers and to increase brand awareness.
You run a contest or give a gift to the person who completes the task. Running a giveaway is always an excellent strategy for someone trying to reach a new audience, engage their followers, generate leads, and drive an effectively infinite array of powerful acts that will help you achieve success and achieve your business goals, no matter what industry you work in.
How do Giveaways and viral contests work?
This Christmas, you can run a giveaway on your social media page like on Facebook, Instagram, or Twitter. This is how people run giveaways on Instagram. They will ask you to follow some steps like reposting their post in your story, tag a few of your friends and like your posts, etc.
How are you nurturing your viewership?
People do not like to buy from new brands; they prefer buying from personal recommendations.
And how do you get your brand referred to and recommended by people?
This method of discovering and cultivating the traffic into raving fans usually includes:
Creating advertisement traffic, content blogging, organic social posting, etc.
Capturing the email address for that traffic and retargeting them
Bringing up the leads.
Eventually, after weeks, converting the person with email or followup
The ‘Prize’ should be worth the efforts
A list of things you need to remember when choosing your contest or giveaway award for Christmas sales is below.
Is it attractive and unique? If they miss out on this once in a lifetime chance, would people be upset?
Are they shareable? A clothing store, for instance, could give away $1,000 store credit or they might do a personal shopping spree. The winner will be fitted, sized and styled and it would be very special. What one do you think is easier to share?
How precious is the prize? If the grand prize was a $5 phone case, you wouldn’t share a contest with your buddies, but you would put in the effort to make the prize a personalized phone case and headsets. It doesn’t have to be a value either you want a high perceived value to be targeted at.
This Christmas, run viral contests with giveaways
Instagram competitions in a short period of time and with little effort will help you maximize your follower count.
Of course, there are other ways to gather more followers, but to raise brand awareness; you want to use every instrument in your arsenal.
Contests on Instagram will also help you gain more engagement.
Compared to standard’ content, posts related to Instagram contests appear to receive around 64x more comments and 3.5x more likes.
Best practices for running Instagram contests and giveaways
You need to be aware of some major best practices before you run your first contest.
Failure to understand these best practices may mean you’re going against Instagram’s guidelines.
It could also lead to lackluster results being generated by your contest, which can equate to a lot of wasted effort.
But what are the best practices like these?
The first is to ensure that a consistent and thorough outline is written for your contest.
When writing your content outline, make sure to cover:
Set the RULES
The ELIGIBILITY criteria
Any LIMITS on who is eligible to join
The PRIZE
DEADLINE for the contest
When the winner is revealed
Doing it this way makes it easier for you to remain on the right side of Instagram’s promotion guidelines. Some of the pretty Giveaway ideas are discussed below:
List of some contest and giveaway ideas to cater more
1. Invite by a tag
Ask your existing followers to tag a friend in the comment section or you can ask them to follow your page.
They can enter the competition and become eligible to win the prize.
This contest format does a fantastic job of expanding the organic scope of your profile.
That’s because they’ll actually get a notification until people are tagged by others.
These individuals will then search your profile and probably become a follower.
Instead of asking people to tag someone randomly, you might recommend that they tag someone they think deserves to win instead.
The winner of the contest for this type of format would be the person who has been tagged, and not the person who left the original comment. Follow us on social media. View our last video and follow the steps.
2. Repost and win
On Instagram, you can run giveaways that enable users to repost the giveaway announcement on their own feed.
Just make sure you have them add a defined hashtag and tag you in the post so that you can track entries.
For Christmas holiday sales, this is a perfect way to attract a wider audience to your brand and competition, build visibility, and kickstart customer relationships.
The downside of this form of the giveaway is that constant reposts can seem spammy, and Instagram does not actually have a native way of reposting images.
3. Like and comment to win
Source: Instagram
The simplest form of giveaway that you can run on Instagram is one that users can join by liking your message, following you on Instagram, and tagging a comment with their friends.
These are all fantastic ways to increase interaction, grow your followers, and introduce your brand to a wider audience, of course.
4. Selfie contest
You ask people to post a picture of themselves with a selfie contest while they use your product, or with the product in the background somewhere.
This contest format is particularly useful for a company because it helps to teach potential customers how to use a product. It’s a great type of content created by users.
Create a distinctive hashtag while writing the description for a selfie contest and then ask people to use this hashtag if they share their images.
By looking for the hashtag on Instagram, you will find the photos people have submitted for this contest.
Select the photo that you feel is best at the end of the contest.
5. Run Challenge Contest
A challenging contest will work wonders if you are in a place where you need to put together a contest in a short period of time.
In this competition format, you only need to come up with a simple challenge for individuals to face, and the individual who solves the challenge wins.
There’s no need for the challenge to be complex. In reality, simpler competitions usually attract more social interaction and involvement.
6. Voting contests
You can try posting a series of photos to Instagram and have users vote on their favorite in the comments for a chance to win a small reward if you want to get some quick reviews or just improve interaction. You can get your audience to vote on something specifically relevant to your brands, such as their favorite product or variant, or something more abstract like a desired holiday destination.
Some more Giveaway contest ideas for Christmas Sales:
There are many more contests that can be run over the Instagram platform or any other social media platform to boost sales before Christmas.
You can run a hashtag contest, comment and win a contest, follow and win a contest, post a photo contest by asking them to share a picture on Instagram or Facebook with your product and Instagram holiday hashtag related to your page.
You can even run contests in collaboration.
Collaboration contest increases your customer base because more the organizers more will the participants.
Giveaways can be used to push many useful acts, but there might be none that is quite as powerful as a fan-made content generation. There are many kinds of content that can improve your promotional efforts.
What results you should expect from Giveaways and contests:
Contests are viral and have the potential to generate traffic, leads, and social media followers, as described above. You will have to plan your contests accordingly if you want to accomplish one or more of these goals.
Some examples of contest goals are here:
Boost social media followers
Increase your website traffic
Generate potential leads
Grow your email subscribers
More clients, more sales
Wrapping up:
Each industry has a peak season of its own. For many e-commerce vendors, Christmas is the busiest time of year, Easter sees a massive increase in chocolate sales, and Mother’s Day and Valentine’s Day are popular for florists.
If there is a holiday that suits your product’s increased interest, then running a giveaway is a perfect way to capitalize on the increased interest to attract attention to your product and push action.
You can drop a comment if you have any crazy giveaway ideas or if you have already run a contest on your social media then do let us know how it went.
Every website design has to be proficient and fully functional and achieving this takes expert guidance. There are several important website elements that you need to consider before designing one. Be it a blogging website, social media, eCommerce, or a portfolio, you need to keep the design eye-catching.
Efficient website design may be the difference between a new conversion and a failed chance, whether the purpose is to raise brand recognition or to sell a product or service. Your website is how consumers learn what your brand is all about. For a website, the last thing you want is to discourage site visitors from being customers.
Below are some important website elements that will help you when considering your next website design.
Choose a domain name and web hosting wisely
The most important website element for your success is to select the correct domain name for your website before the design and development. If you choose the wrong domain name, converting later without damaging your brand and search rankings can be a hassle.
That’s why selecting the right domain name from the start is extremely important!
Don’t get tricked for low price domains but stick with .com and you can use keywords while looking for a domain name. You can take web hosting from a reliable source.
Identify your target audience
Targeting a particular market does not mean that you exclude individuals that do not meet the requirements. Instead, focus marketing enables you to concentrate your marketing budgets and brand message on a particular demographic that is more likely than other markets. This is a way of reaching potential customers and creating a business that is far more accessible, efficient, and effective.
Checkout your competitive companies and brands, analyze your products, and optimize the product designs, make a user persona, and do not forget to consider the physiographic behavior of your target customers. Recognize and understand the demand for the implementation of a better website design element.
Mobile Responsive is the top priority
Around 5.2billion people use mobile phones and out of which 3.5billion use a smartphone. This number itself defines the significance of a mobile-friendly website. Why do we need a mobile-friendly website?
A mobile-friendly interface makes a site more available.
Improved experience with consumers.
A responsive design of websites is cost-effective.
A responsive mobile website improves revenues.
A mobile-friendly website ranks well in Google search.
Interactive Web design and layout can compel
Rising numbers of UX / UI designers are now adding interactive and dynamic components to their websites, such as hover states, audio or video media, scrolling interactions, and more, in the anticipation that the interactive elements will attract and inspire more audiences to read and engage with the content of the site.
Visitors would be confused while waiting for a website to load. Nearly half of web visitors expect a site to load in 2 seconds or less, and within 3 seconds they might leave a site that is not loaded. It will help load your site faster by optimizing image sizes.
Hence, it is important to optimize your website’s loading time.
Write impressive content
Both great architecture and great content provide a powerful web design. Great content can attract and influence tourists by turning them into customers using persuasive language.
You can write blogs, tell your brand stories to build customer’s loyalty and trust.
Content writing makes it possible for your brand to create coherent pieces of data. Consistency is one of the important factors in deciding your company’s growth and success, especially in brand messaging.
Navigate your visitors with Call to action
Another key element on a website is the call to action, serving as a signpost that lets the user know what to do next. The user may not know the next steps to take to buy a product or sign up for a newsletter without a specific CTA and is likely to leave the web without accomplishing their mission. How CTA can help you optimize the consumer decision-making process is discussed in this blog.
Social Media is the key
Many companies claim that just getting their own website is enough to stand out from their rivals, but the platform would still struggle to attract a significant percentage of the people who use the internet to look for new businesses without a Facebook page to support it.
To increase brand awareness, add social media share links on your blog posts and product page so that the user can share the link. Social media is an important website element to establish a brand’s identity.
Also, you can add your social media platform icons which can redirect the customer to your social media pages.
FAQs and Contact Information Page
FAQs: Companies can clearly not afford to keep clients waiting in this hyper-competitive environment. In addition, products and services are also correlated with queries that occur frequently in the thoughts of users multiple times. Businesses should also ensure that they have a dedicated Frequently Asked Questions page that covers all the basics of their company, website, product(s), and/or service(s).
Contact Information: It is important that your website shows extensive contact details prominently on your website. This is a strong strategy for improving the reputation of the organization.
SEO is an important website element
In the world, about 96% of netizens search on Google when they are looking for something be it a synonym or a service. So, in the first few results of a Google search, all websites buckle down on their SEO to turn up. An important step in developing a website is to establish a responsive website.
The bottom line
Business owners from all sectors can maximize their chances of a successful website project by keeping these ten factors in mind, ensuring their expectations are met and the overall design supports their business objectives.
Interested in getting more tips and tricks for necessary website elements and design ideas? Subscribe to our newsletter for daily updates on eCommerce. For any eCommerce website development assistance, you can write to us at knowband@support.com.
OpenCart is undoubtedly one of the world’s most dominant Open Source eCommerce platforms. When it comes to the features that the platform serves its customers, eCommerce marketers are very happy to be a part of the OpenCart family. If you want to stand out in the competitive world, then OpenCart website development requires professional advice and expert guidance, along with robust tools and throughout the assistance.
Knowband’s technical squad is constantly working to add advanced features and custom functionalities to your eCommerce website so you can provide a better customer experience and work effectively. Whether you have an existing OpenCart store or are looking forward to jumping on the bandwagon, we are ready to put you at the forefront of the eCommerce domain.
Some of the most demanding OpenCart website development services for eCommerce are discussed below, which maximize the value of your OpenCart store and take the revenue to the next level.
Chapter 1: We create feature-rich eCommerce websites on OpenCart
What is the major goal of an eCommerce website? Drive more traffic, improved conversion, and happy customers, this will automatically improve your sales and add money to your pocket. What features an OpenCart website requires when you are a start-up or looking forward to starting your online business on the OpenCart platform.
eCommerce Website Customization
KnowBand is an eCommerce service provider creating solutions for various platforms for a decade. You will get custom solutions for OpenCart website development and design to implement on the eCommerce store.
To improve sales on your store we offer custom themes and templates, integrate order management and multiple payment gateways, and consistently building websites for eCommerce that are tailored to your needs and tailored to your imagination.
Mobile-Friendly Interface
The most alluring feature of OpenCart website development is that the store will be gadget friendly. It will be manageable from all possible devices like laptops, tabs, or the mobile phone.
Reports stated that the number of mobile shoppers has increased tremendously in the last few years. When you can have better choices then why settle for less? Make your store gadget friendly today.
Every website needs Dynamic UI/UX
User interface and user experience are the two most pivotal elements of a website design. The user interface designers have to develop the best UI that includes efficient screen layout, call to action buttons, the text they read, sliders, images, and every single micro-interaction the user gonna make on your OpenCart website.
User experience is determined by how easy or difficult it is to communicate with the elements of the user interface generated by the UI designers. So, we have professionals who can develop your OpenCart store with the most dynamic layout to achieve the best UX.
Custom Shopping Cart Development: Product, category, and inventory management
A virtual cart allows customers to add or remove products from it while shopping on your eCommerce store. A curated shopping cart includes product pages, category navigation, and checkout pages where the customer can enter their payment details to complete the transaction.
OpenCart website development for an eCommerce also includes the development of an admin panel for store management and order processing. Category, product, and inventory management are the other necessary features of a Shopping cart. The best shopping will be the one with analytics and matrices, tools for customizing your store, and marketing to customers.
Website Security and Payment
A robust security information network is to be employed to manage user information. The website security adds trust to your brand when a customer visits your website. The SSL certificate ensures that the website is secured.
Online payment is the cornerstone of the growth of e-commerce, an important phase in completing the internet transaction, and also the bottleneck of the development of the domestic network application. In order to sustain their business flow, any company or company operating the company on the internet must have an online payment system.
The protection of online payments is becoming one of the most important problems. Protecting consumers from internet attacks and cyber fraud is becoming very critical and one of the most important tasks for business owners to gain their trust. Trust badges and antivirus protection badge provides confidence to the customer who never shopped before on your store.
Incorporation of social media
The OpenCart website development services embrace social media integration in your eCommerce store. To attract the larger pool, you need to dive into the platforms user follows. Social media is the most powerful platform source for marketing and creating your brand identity.
We give you scalability to expand your presence in social media that allows customers to share your product and latest purchase on various platforms with their friends and followers.
It happens very often that the services and functionality you are receiving from your current eCommerce platform are not satisfactory. Do you know that platform migration is possible and this can be done without any data loss? The process carried out by experts and the OpenCart platform is one of the best eCommerce platforms for migration. The service provider migrates your store to a new platform and makes sure to deliver perfection.
If you own a website and you want to set up for an eCommerce then you don’t have to develop a new one. You can just use an existing platform and link it to your website.
Chapter 2: OpenCart Website Development Services that Can Convert
We know website development requirements for an eCommerce. To simplify complex issues to build completely integrated, scalable, usable, and high-conversion websites, we use market-leading tools and technologies and they look fantastic too!
Bounce rate and cart abandonment have caused due to many reasons but by converting customers, the two can be reduced. In this technologically advanced world when everything is upgrading every moment and technology is evolving every second, OpenCart Website Development companies have to produce products that cope up with the demand.
Build an eCommerce Mobile Application
The mobile users have been increased in the last few years and it is going up by leaps and bound. So, to maintain your position in the competitive world of online business, you need to have a robust mobile application.
The graph below from Statista is showing the number of smartphone users from 2016 to 2021(expected).
Knowband has the most dynamic, technologically updated Mobile App Plugin for the OpenCart store that gives a seamless shopping experience to users. Our OpenCart Website Development team delivers custom made mobile apps for eCommerce businesses.
Read: OpenCart Mobile App Builder- Transform your OpenCart Store into an Android Mobile App
PWA Development
The progressive mobile app or PWA transform online eCommerce website into OpenCart PWA Mobile App & offer a convenient shopping experience to mobile shoppers. It can be configured by the manager and the admin can give new look and feel to the store accordingly. It has functionalities that help you promote your brand and add a personalized experience to increase customer engagement. The other features which make it the best is the manager can add text and dynamic images, change colors and themes, show related products to cross-sell and upsell, and much more.
You can connect your PWA with WhatsApp messenger and give 24/7 customer support to your visitors. The customer support system is effective when we talk about conversion.
Scalable Solutions:
The OpenCart website will be scalable and you can expand it any time or add as many plugins as you want to. We create websites that can solve all your problems and leave you with a wide customer base and lots of sales.
Plugin and Module Development services
To manage the online business, you can add several OpenCart extensions that can help you in improved conversion, increasing brand awareness, user experience, and also in reducing cart abandonment and bounce rate. You can visit our website if you are looking for something to manage your returns or if you are having trouble getting email subscribers. Our plugins are easy to install and configure.
Create Marketplace
Since we are talking about scalability, I must mention the marketplace and its demand. The pandemic has changed the way of shopping and affected the business industry consequently now every business is trying to make their presence online on digital platforms.
Not every small business can afford a website so you can provide a marketplace platform for them. With the help of OpenCart Marketplace Plugin, it is effortless to convert your eCommerce single vendor store into a multi-vendor marketplace.
Integration of the marketplace for eCommerce goods will include things such as product listing, order management, drop-shipping, and management of invoices. Connecting product details and inventory to markets in real-time is important, wherever they are, for seamless consumer interactions with your goods.
Integrate your store with Etsy, eBay, Walmart, Newegg, Jet, and other marketplaces
Effortless product listing process with the functionality of bulk uploading
Mapping the attributes and categories of the store with the respective attributes and categories of the marketplace
The efficient control of the inventory of items
Efficient control of orders in the market place
Develop an eCommerce website to enhance the customer journey
Customers through all platforms are now expecting customized and satisfying experiences. For today’s customers, communicating with your business through any device or method that is most convenient is crucial. This is where plugins like custom personalized product design streamline consumer experiences and incorporate them.
On the OpenCart store, you can offer the following functionalities that directly impact the customer journey.
You can build and manage multiple booking services, whether it is an appointment, car/bike rental, or a hotel booking, using the OpenCart Booking and Rental system. It helps your clients to book an online service from anywhere at any time.
Reason to offer this:
Enhances the online booking experience of your customer
Take your Salon Business Online with our Online Booking System Module
Buy Online and Pickup Services
You can offer BOPIS services on your OpenCart store using KnowBand’s Store Locator Module. The physical store location will be shown by Goggle Map integration and customer can select that for order pickup. The customer can choose the date and time for pickup.
Why offer BOPIS?
Saves shipping cost and no extra shipping charges for customer
Customers like quicker services
Increases in-store sales
Promotes cross-selling and up-selling
Refer to this article to know how to click and to collect can win customers and grow sales.
The average delivery time is typically 3-4 days or even more and this bothers the customer since they are not positive about the exact date and time of arrival consequently they have to make their order pick up arrangements. So, preferred delivery time allows them to set a date and time for order delivery which ultimately enhances customer experience.
Chapter 5: Why KnowBand when there are many others?
KnowBand will be happy to help you run a fast, secure, and user-friendly store with Opencart extensions. OpenCart eCommerce websites are built by our team of talented developers for customers from various business verticals.
Experts do the planning
Design and Development by experienced professionals
Custom website designs delivered on time
Post Deployment Assistance: Support and Maintenance
Drop a comment below or reach out to us at support@knowband.com for OpenCart Website Development services or any custom changes on your existing platform.
Share your project details and requirements here and our team will contact you by the earliest. These services are also available for Magento, PrestaShop, and, Shopify platform.
The coronavirus pandemic is forcing eCommerce businesses to rethink the store’s UI, design, and make some sparking development for the upcoming events and activities in the holiday haul. In short, make room for the shoppers who strictly maintain distance and avoid public places for the holiday celebration.
Adapting to restricted travel, increased online shopping, and families not getting together as normal means mapping tactics and navigating campaigns where they are: at home. It means spending more on digital platforms. Your eCommerce store needs a makeover before the Black Friday sale and you being a holidaymaker can plan its design well in advance.
Holiday prep includes website decoration, applying attractive colorful themes, banners with greetings, and promotional coupons that can drive them crazy. To convert window shoppers, fun elements like a gamified fortune wheel popup will work. You can even sell custom products on your store with unique designs, personalized gift ideas, or offer gift cards to indecisive buyers who want to give something to their loved ones.
To compete, eCommerce businesses do everything to stand out from the crowd. There are options to design the store without taking the developer’s help. So, you can make impactful adjustments and changes in the pages even if you are a code freezer. Add some pocket-friendly playful modules to your online store and give a customer-centric design to it.
A Gamification popup during holidays will not only increase customer engagement but also delivers an amazing shopping experience.
Games are always attractive and proven to be the best for customer engagement. An entry popup with a gamified interface like Spin and Win can straight away gives a better customer experience to the visitors.
The Spin and Win module can be used as an entry pop-up, exit pop-up, and email subscription module. The user can also add custom text or a greeting to it during the holiday sale.
Click here to read client reviews on how it is changing the customer shopping experience.
The module is available for popular eCommerce platforms like PrestaShop, OpenCart, and Magento.
If you have developed a mobile app with KnowBand’s mobile app builder plugin, then adding Spin and Win to your website is a win-win. The two modules are highly compatible!
2. Style your store with colors and themes
Colors add life to boring stuff!
An attractive website design with a colorful event-inspired entry popup can attract more customers to your store.
The fortune wheel (Spin and Win) has several themes for different occasions like Black Friday, Christmas, New year, and many more.
The themes have several alluring features that change the look and feel colors, and design. Also, it can be scheduled for the occasion in advance.
You can always play with colors in your store. Add colorful banners, change the button colors and use different modules and addons to make it look more attractive.
3. Add decoration effects on store
The holiday season has feelings and emotions attached to it and people connect to brands with ‘heart & soul’ elements behind the façade. Adding holiday vibes to your website can give them a feeling of attachment.
You can add Christmas decoration effects, snow effects on the landing page or any of the other pages of the website with the Decoration Effect Module developed for the holiday season.
Decorate the eCommerce store by dropping colorful text, symbols from the admin settings, such as snowflakes, flowers, stars, etc.
Never miss a chance during the holiday season as this quarter brings a lot of opportunities in eCommerce.
4. Ideas to set up header and footer for holidays
Be it any festival or occasion, you can set images, GIFs on the header, and footer of your website pages. Like for Christmas, you can either add a x-mas tree, decoration elements with bows and bells to the header, and something more attractive to the footer.
The Website Decoration effect module has several templates or you can upload customized images to it. Also, random elements can be displayed on your website that will add more festivity to their appearance and design.
The holiday season gives you many opportunities, so why not take advantage and grab as many customers as you can?
5. Run Exciting Deals on PrestaShop Store
In the coming holiday season, combining an impactful landing page full of deals and discounts with tagging and content sharing can prove to be a very useful strategy. Sales, discounts, and deals are game-changers when it comes to online shopping. You can always show a promotional coupon bar on the footer of the landing page or other pages using the versatile Website Decoration effects module without hampering the website design.
And, the Spin and Win Module allows users to grab exciting deals when they through their luck on it. The fortune wheel displays discount coupons, codes, or text messages on the slices. It is completely configurable in an easy manner and is one of our best sellers. You even get more email subscribers by offering deals and discounts through the lucky wheel. This provides a delightful customer experience and improved the website design with its attractive look and feel.
Mix it up!
Both these modules have exceptional features and functionality that surely can add a lot to your website’s design and decoration section during the holiday season. You can add either one of these or both the modules on your store for running deals, adding effects and animations to your eCommerce store.
With-passing day, the holiday season is closing in rapidly. People are not going to settle for an unintuitive, obnoxious online store design with the zillion choices they have out there. This season, optimize your site for your customers and see the results coming in!
Looking for PrestaShop development services and custom solutions for your website? A feature-rich website design is what every store owner looks for. PrestaShop is an Open Source platform for eCommerce but developing a feature-rich website with exclusive UI/UX is not easy. KnowBand being a PrestaShop Gold Partner Agency provide the ultimate eCommerce solution for the PrestaShop platform.
Your website is the first element of your business that visitors notice. It features your brand identity. In addition, its design, templates, graphics, and content tell a lot about your brand and its story. If someone wants to contact you, they will call you or send an email to you. In the same manner, if they want to know your brand, they will visit your website.
Why PrestaShop for your eCommerce Website?
E-commerce is and has been for a long time, a major domain. Although many internet users once viewed e-commerce sites with scepticism, it has now become as popular as email checking. You might have given a thought on why, what, how, and whom to choose? Such as, Why develop an eCommerce website when you can sell your products from a physical store? Is PrestaShop the right platform to develop an eCommerce website? And is it necessary to hire a PrestaShop Development Agency?
Looking back on the rise of online sales and then looking ahead to the future of this industry is fascinating. The overall percentage of e-commerce retail sales has definitely risen in the last few months, accounting for 16% of US sales in the second quarter of 2020, as these charts from Statista reveal.
Brining your physical store on the internet into a digitally-driven world will certainly be a win-win scenario.
Choosing PrestaShop for your website will be a great decision. It is an open-source platform. I hope you know how Open Source Platform works. On PrestaShop, you can choose a free theme, add several free and paid addons, and customize to provide the best shopping experience to your customers.
You can avail yourself of efficient PrestaShop development and customization services for the e-commerce store to create solutions that meet your requirements.
Why Choose Knowband for PrestaShop Development Services?
To understand your company requirements, a highly trained & skilled techno-sales and business analyst team will assist you. KnowBand is a PrestaShop Gold Partner Agency with Super Hero Seller Ranking. Many of the modules have crossed 1000 downloads on PrestaShop Addon Store.
Our PrestaShop One Page Checkout addon crossed 10K downloads on the Addon store and 12K on the official KnowBand store. Furthermore, marketplace solutions, AMP, Abandoned Cart email addon, product return manager, Mobile App Builder are some of the top ones among the 80+ available modules.
We go for a prompt & proactive strategy with flexible model development. Our squad who handles PrestaShop website development are highly talented and assure you to deliver quality method-checked and proven solutions on time. We guarantee you solid after-sales assistance with returns on your investment.
PrestaShop Home Page Design and Development
1. eCommerce Website Customization
Your website’s Home Page creates the first impression! You might need an eCommerce website with several features that are not included in free themes. A customized website on the PrestaShop platform created by expert developers can boost your sales. For example, adding features like a gamification tool to engage customers will add more value to your business.
Being a PreatsShop Developer company, we help you choose your theme and modules that match your store’s vibe and customer’s choice. Let us help you customize the store according to your business requirements. From landing page to checkout page, we will discuss and work on every minute detail to deliver you the best possible PrestaShop store.
2. Dynamic UI/UX for PrestaShop store
The user interface and user experience are important elements of a website. KnowBAnd experts and developers spend enough time coming up with the best ideas to stand out from the competition.
We assure you that your PrestaShop store’s UX/UI has a far-reaching impact on its ability to convert and engage customers. We assure to produce a store that has convincing UI and UX with our domain knowledge and expertise.
The ‘Add to Cart’ button is the most important element of an eCommerce store and this requires creativity. If you want your visitors to convert, a shopping cart is a must-add for your website.
An attractive shopping cart design needs all necessary information and colorful product images represented neatly to increase customer engagement. We can design and develop a handy shopping cart for your PrestaShop store to encourage impulse buying. Many required and interesting features can be added to your custom-designed shopping cart.
A cart should work as a salesperson in your store. For instance, if a customer clicks on the ‘Add to Cart’ button, a layer should appear immediately showing product details like features, warranty, cleaning instructions, recommended accessories, etc.
Our PrestaShop development team will make the design convincing and easy for customers to complete their purchase.
4. PrestaShop Development Solution for Inventory Management
Finding difficulty in managing your stocks and inventory? It gets frustrating when you cannot manage the stock, orders, and deliverables. To handle the inventory, well-designed software is necessary.
We provide inventory management solutions for the PrestaShop platform. The management teams will receive stock notifications via a mobile networking system to save their time and effort.
The inventory management system of an eCommerce website can have several features matching the client’s requirements and we will give you what you need.
5. PrestaShopPlugin and Module Development
Powerful plugins for your eCommerce store can always be advantageous to your store. You must have the right module for the move, whether it is a payment, delivery, or some other e-commerce feature that you need to incorporate in your online store.
We specialize in the contextual production of the modules for the PrestaShop platform for a decade. Some of our plugins are best sellers. Adding them will indeed improve user experience, customer satisfaction, boost sales and conversions, and also helps in customer retention.
Plugins available for a better customer journey are discussed in the following articles:
Are you not satisfied with your current eCommerce website platform? Not all platforms match your expectations and you might want to switch your store to another platform.
The migration of a platform impacts the business on a great scale and we have witnessed this change when we shifted our client’s website to another platform. The results are outstanding! The conversion rate has been increased tremendously.
For your current e-commerce shop, we provide stable and simple migration from any eCommerce platform or upgrade to the new version. The platform migration is a tedious process but we will do it for you without any data loss in a glitch-free manner.
7. PWA- Progressive Web App for PrestaShop store
A Progressive Web Application for the eCommerce website on PrestaShop offers a potent web application to mobile shoppers. The web app converts the store into a mobile-friendly interface when a shopper opens the website on a web server. This is cool! You don’t need to depend on Google or Apple play stores.
PWA will have several features for your PrestaShop store to engage your visitors on mobile devices. What are you waiting for? Do add this amazing custom solution to your store contributes to steal the attention of your potential customer.
8. PrestaShop Mobile App Development Services
We have robust mobile app development solutions that provide dynamic UI and UX. The mobile app can be customized according to your requirements. We have served many eCommerce companies and designed a custom mobile app. Despite this, before hiring us for your next big project, have a look at the portfolio of Mobile Apps developed by KnowBand.
9. Integrate PrestaShop store to Popular marketplaces like Etsy and eBay
Multi-channeling is one of the best ways for a broad range of online shoppers to reach out. One such platform that can help online sellers expand their reach is the online marketplace. Thus with evolving technology and changing customer behavior, selling products through these popular channels is essential for all sellers.
There are various rules for product listing and inventory management in different marketplaces. KnowBand offers a range of marketplace integration for the Prestashop platforms to assist sellers in the easy listing and inventory management process. The marketplace integration module provides sellers with the following benefits:
Effortless product listing and bulk uploading
Mapping the attributes and categories of the store with the respective attributes and categories of the marketplace.
Effective inventory management
Effective order management
The best integration plugins are available for eBay, Etsy, and Walmart marketplaces.
10. Create Your Marketplace on the PrestaShop platform
It is always good to keep up with the trend. Isn’t it? So, now you have an online business succeeding through a website with all the custom solutions added to it. What else you can do? These days marketplaces are one step ahead of the eCommerce businesses. Speaking of an online eCommerce website, it is always an option if you have never sold online, besides this, marketplaces have a ton of benefits over them.
Either you can sell on a marketplace or you can convert your PrestaShop eCommerce website into a fully functional platform for the sellers out there. We provide complete web marketplace development solutions for the PrestaShop platform with custom functionalities. A multi-seller marketplace will have a proficient admin panel along with a front-end seller dashboard. The store manager can sell their own products and take a commission from the sellers on every successful order.
KnowBand provided PrestaShop Development Services for this Italian store. Have a look!
You can even start a Hyperlocal Marketplace that has two additional features: geolocation and time. Also, deliver a product or service in a nearby location that too in a given time. This is how a hyperlocal marketplace works. Want to know more about it? We have a list of blogs that you can refer to and think about it!
Payment is one spot where customers abandoned their carts. Besides this, there are two ways payment affects the conversion: Limited payment gateways and Security issues.
· Offer multiple payment methods
Having several payment options opens the doors for more companies to do business with and may lead to more long-term clients. It’s critical for merchants to provide a variety of payments while considering the customer experience.
Offering multiple payment methods makes it more reliable for the customers because they often feel intimidated while sharing credit card or debit card details. Hence, we make sure that the PrestaShop eCommerce website should not only has enough payment options for your customers but also the store owner can add more with ease whenever required.
As the Internet is full of hoaxes, something that is put online cannot be easily trusted. Particularly, if you are a new brand that has only been heard by very few people, customers are bound to have trust issues.
When we plan a checkout page, safe and secure payment is always our priority since it is the prime element for an eCommerce website. We give customers a checkout experience equally important as to the design and development part. Planning the checkout page can be crucial and it might require a significant amount of time and effort. As a result, most of the cart abandonments are observed due to poor checkout page experience.
Hence, designing a convertible checkout page is of foremost importance. With our expert technical team, we assure you to provide the best checkout experience to users.
The three important trust badges will be incorporated on the website:
Social media has become an important part of our life. People turn rapidly to their smartphones to take every single action. E-commerce and social media are joining one another to embrace the brand identity. Also, eCommerce companies are using Facebook, Instagram, and LinkedIn for marketing and personal branding.
If you are ignoring social media presence on your PrestaShop website, it’s time to optimize it. Let us help you add social media logos to your PrestaShop store. In addition, link your account with the world’s fastest-growing platforms.
13. Micro-interactions for security
Since it is of prime importance that your site is secured and user-friendly, with increasing sales, the most challenging part is to tackle eCommerce privacy and security issues. Micro-interactions for security may steal your customer’s attention. Applying this drives the designers and developers nuts.
For an eCommerce website on the PrestaShop store, you have to ensure your customers that their data will be secured and not used for any unauthorized activity. It will be guarded with our secured authentication process. Microinteractions inform users if all requirements are fulfilled about their username and password. Further, adding inline validation saves users from extra work.
The websites will be SSL certified. Prestashop One Page Checkout is the most secured, GDPR compliant plugin for the final process of a purchase. We can add custom elements to your website to meet the security requirements.
Progressive Web Applications (PWA), simply work much better than your typical mobile website. You can easily convert your eCommerce website into PrestaShop PWA Mobile App. Subsequently allow mobile users to add PWA and give them a hassle-free shopping experience.
It completely ends your Google Play Store or Apple App store dependency. It allows the store manager to connect with customers via Zendesk and WhatsApp chat. Isn’t it amazing that you can convert your eCommerce store into a mobile-friendly application with just in few clicks?
15. PrestaShop Development Solutions for Home Delivery and Hyperlocal Services
Home delivery and hyperlocal services are the most in-demand services of this decade. If you are looking for a PrestaShop development company for your hyperlocal or home delivery start-up, you are at the right place. Knowland’s Hyperlocal Marketplace and Mobile App combo is the best module solution. Additionally, consider using the delivery boy app, booking, and rental system addon and store locator for best outcomes. Our modules can be customized against nominal fees if you want additional features.
Resources to refer for Hyperlocal delivery solutions:
Our skilled team is always available to extend effective ongoing maintenance and round-the-clock support services for your eCommerce shop. We make sure that it is indeed operational, with prompt resolution of bugs and performance problems, so that it always provides the best customer experience.
Discuss your project with our experts: Talk to us!
Visit the KnowBand store to explore more or you can drop a comment below if you find this article helpful.
Finally, to create a website you need to decide the platform on which you would like to develop your eCommerce store. Several platforms are offering free or paid themes for creating a website. For eCommerce, we provide website development services for PrestaShop, Magento, OpenCart, and Shopify platforms. PrestaShop Superhero Seller badge, Gold Partner Agency, and module’s success clearly explain and how our services can help you develop an eCommerce store.
