Author: Vishakha Nathani

Vishakha can be found writing, crafting or digging Earth. Her love for writing made her switch her profession from a Geologist to a Writer. Additionally, she likes keeping herself engaged in crafting and redecorating spaces. You might found her posting 3 am poetry on her Instagram story. Her proclivity for writing is never-ending.

The Best 7 Valentine’s Day Marketing Ideas for eCommerce

Valentine’s week is right around the corner and if you haven’t started preparing for the 1st biggest sale of 2021 then it’s time. People have started shopping online more after the COVID-19 outbreak and it is more convenient ordering products from their comfort zone.
When it comes to showcasing your eCommerce store for Valentine’s Day, we often fail to find innovative marketing ideas. I am sharing some Valentine’s Day Marketing ideas that will bring more engagement and attention to your online store.

1.     Acknowledge the buyer’s motivation

First and foremost, consider the inventory of your store and recognize which items might be well suited for purchase for Valentine’s Day. You now have a list of items to push with your marketing strategies once you’ve worked this out.

Shopping trends on Valentine’s Day have changed quite a bit over the years. Valentine’s Day isn’t just about romance anymore. Consumers are going to spend cash on family members, kids, coworkers, pets, and even themselves.

Less planning goes into shopping on Valentine’s Day, which means that during early February; almost half of the shoppers expect to shop. You still have plenty of time to get your plans for marketing in place.

Read what is buyer motivation and how to motivate a visitor to buy a product.

2.     Sell products with out of the box Gift Ideas

To find the products that make the most sense for someone to purchase as a gift for a significant other, go through your product offerings. To highlight these items as perfect Valentine’s Day options for everyone who visits your website during the weeks leading up to the holiday, create graphics and copies for your homepage and other related pages on your website.

You make it easier for them to see their choices and make a choice for someone trying to find out what to buy their partner, which makes it much more likely for them to click through and make a purchase.

You can even sell products with on-demand printing options. It is one hot and trending gift idea popular among millennials.

Read: 5 Benefits of Product Customization

3.     Provide Love themed E-Gift Vouchers

Everybody wants to feel like they have a decent deal. If anything, Valentine’s Day is particularly real, because many people are searching for presents that seem costly or fancy without having to spend a massive amount. High-quality goods at higher prices leave them broke going into March and what if the gift is not liked by the receiver?

In that case, you can offer e-gift cards in your store. Personalized photo-printed gift cards will be more attractive and the indecisive sender will buy them happily.

Read: Why Digital Gift Cards are Important to your eCommerce Business?

4.     Engage Customers with Valentine’s promotion

One of the best ways to win customers during a busy shopping season is to engage your shoppers with holiday-specific deals that will inspire them to buy from you (and not one of your pesky competitors). In the form of a percentage discount, a sales incentive is most commonly used, but other choices fit better for you.

Restaurants can share Feb-special recipes. Salons can offer a couple of discounts. The eCommerce store owners can promote their products with love theme-based campaigns and special couple discounts. The possibilities of Valentine’s Day marketing ideas are endless!

Read: How to Win Customers with Discounts and Boost Sales?

5.     Send Love emails with exciting deals!

A successful campaign for email marketing will do wonders. For e-commerce firms, it is one of the best holiday marketing tactics. Two weeks before Valentine’s Week, start pushing your promotional texts, but do not overload your clients’ inboxes.

Even though social media is a perfect medium for e-commerce promotions; email marketing is a time-tested tactic to grow both revenue and the client base. You can share sequence mail and also, discount and promotional emails including the ongoing deals.

This is the time to bring back your lost customers by chasing the abandoned cart. Some abandoned cart strategies listed in this blog might help.

Read: Are the Promotional Emails any Good? 5 Reasons you can be Certain

6.     Offer Fast and Free Shipping Choices to busy bees

Timing matters for any gift-focused holiday. A gift sends for Valentine’s Day, delivered after Valentine’s will spoil the mood. That means that the concern about goods arriving on time will cause visitors to hesitate to press the “buy” button for e-commerce sites.

Also, additional shipping prices will drive them away. You can offer free shipping and affordable fast shipping option to your customers. Promote the shipping option for late browsers that they need to select for guaranteed delivery in time.

“Choose 2-day shipping to get your order delivered before February 14!”.

Read: 6 Simple Ways to Reduce Shipping Cost

7.     Bundle together related items to make better gifts

For Valentine’s Day, some couples may be reluctant to purchase a product that they fear will seem cheap or that is not enough for the occasion. One way to address this problem is to bundle many products together.

You can upsell and cross-sell relevant products. If you sell soaps then you can club it with scented candles and aromatic fresheners.

Go through your listings of goods with an eye for things that can be clubbed together into even better products than they were apart. And make sure you include these combo-products in the list of things that lead up to the big day you highlight on the website.

Read: A complete guide to Cross-selling and Upselling in eCommerce

Conclusion:

The niche opportunity it used to be is not Valentine’s Day. Brands and merchants far beyond the traditionally common categories of gifts will take advantage of the spike in holiday shopping with the right marketing. Take these marketing tips and turn them into the company’s love-filled campaign full of goodness.

Drop a comment below if you have any exclusive marketing ideas for Valentine’s Week that can be implemented on eCommerce stores to generate more traffic.

Recommended Read:

How to Add Valentine’s Day Vibes on Your PrestaShop eCommerce Store

Valentine’s day, love day is just around the corner. As a matter of fact, people around the world spend a lot of time looking for a present for their loved ones on this special day. Valentine’s Day eCommerce sales surpassed a record $21 billion worth of goods in the US alone last year, with one in four Americans ordering their gifts online.

Maybe not everyone will get all lovey-dovey and starry-eyed in February, but because of the increased sales opportunity, marketplace sellers and online store owners will love this time.

The pandemic hit the lives hard but Valentine’s week is the chance to show your love, care, and affection to the person closest to your heart. People will surprise one another with gifts and for that online shopping will be their first choice.

Is your eCommerce store ready to sell love for Valentine’s love week?

I am sharing a list of 7 PrestaShop modules that will add love vibes to your eCommerce store

1. Build your Storefront with a Romantic Look

This is probably one of the most all-time things shop owners can think of during Valentine’s Week preparation: decorating the store to make this romantic day look and feel like it.

Showing people Valentine’s Day spirit in your store will boost the customer shopping experience. It also inspires them to purchase more, particularly when your design layout is eye-catching.

Website Decoration Effect Module for PrestaShop smoothly implements the love effect on the store. You can add these effects on various pages of the store. Different header elements, footer elements, and other random elements are available and a special holiday discount coupon strip can be displayed at the footer.

2. Sell Love themed Products

It can be a real challenge to buy presents for loved ones, whether it’s a best friend, better half, or other, especially if you want to stray from the conventional equation of candy-flowers-teddy bear.

Loved-themed custom gifts from the customer are a perfect way to shower love on their special one. It is a perfect opportunity to showcase items that may not necessarily have been thought about by your audience.

Custom design products like a coffee mug, books, love quotes printed t-shirts, and other such products can be designed and personalized.

3. Let them Buy Valentine Special Gift Card

Valentine’s Day is a high-yielding time for gift-giving, unlike other holiday times, such as Christmas or Black Friday, which is more likely to inspire personal purchases.

To find the ideal gift for their loved ones, friends, and family, shoppers usually browse through different websites. Why not let your shoppers give photo-printed personalized e-Gift cards to their loved ones?

On your PrestaShop website, the Gift Card module adds a gift card section and provides you with pre-existing gift card templates for various occasions, including Valentine’s Day.

Read why clients find Knowband PrestaShop Gift Card Module Impactful on Holiday Sales.

4. Add Gamified element with Valentine’s Theme

Now that Christmas and New Years’ are over, Valentine’s Displays in grocery stores are already up. If you haven’t started decorating the front end of your e-Commerce store for Valentine’s Day, now is the time!

An attractive gamified element on your home page will increase customer engagement.

To give your website an awesome look, the PrestaShop Spin and Win Module have several themes planned for every occasion. Be it Chocolate Day, Rose Day, Pledge Day, Proposal Day, Teddy Day, and Valentine’s Day, we have covered it all.

Click here to know what clients have to say about spin to win, gamification popup.

5. Promote your sales, offers, or campaigns for holidays

Buyers are concerned about losing out. Tapping into this anxiety will lead to creating more sales. When tapping into this Fear of Missing Out (FOMO), flash sales, limited-time deals, and holiday promotions are excellent.

For last-minute campaigns, a perfect idea for a flash sale is to create a separate page that includes all the products with discounts. Chocolates, mugs, and heart-shaped pieces make perfect flash sales items for Valentine’s Day.

Promote your sales and define the deal rules in advance with PrestaShop Advanced Promotion Manager. It has several templates and customized options available for the store owner.

6. Grab their Attention with Exit Pop up

If a customer wants to leave your website without completing the purchase, a tempting deal at the point of exit can influence their buying decision. Through the exit pop-up, you may make an effort to make them stay and complete the order.

The owner of the store will boost both customer loyalty and website sales. This Valentine’s Day, don’t let the visitor go away without making the purchase.

Exit popups also ensure that, unlike other popups that can appear at any point in time, the user experience is preserved until the very last moment. In addition, you can use PrestaShop Exit Popup as an entry pop-up too.

7. Offer Seamless Home Delivery of the Products

Everybody wants to surprise their loved ones on Valentine’s Day. Thus, giving an anonymous gift delivery to your customers reveals how thoughtfully you handle your customers.

Imagine that this Valentine’s Day marketing idea would be a ‘lifesaver’ if a person wants to confess his love to someone but doesn’t have the confidence to give her the gift personally.

You can manage the home deliveries on the PrestaShop store with Delivery Boy App. It makes the whole tedious process a simple one. Many eCommerce owners are using it, here are some reviews.

Conclusion: Valentine’s week is approaching rapidly and adding these or any of these PrestaShop Modules will empower your sale and increase customer engagement in your store. These are easy-to-implement ideas that will be of great use to you on this special occasion.

Not just Valentine’s Week but these modules are excellent for all over the year sales. Visit the KnowBand store for any eCommerce assistance.

Recommended Reads:

Mobile Responsive One Page Checkout module for PrestaShop that Converts

The mobile users have been increased remarkably in the last 5 years and this graph will increase in coming years as well. For eCommerce, most of the users (79%) who own a smartphone have shopped through mobile phones at least once.

Store owners always try to optimize product page content, invest in marketing plans, and entice new customers with various discounts and deals. Even after so many efforts, they fail to make them reach the final step of the purchase- Checkout. A mobile responsive checkout page that loads fast and functionalities like social login, multiple shipping and payment methods, and a customizable layout is most demanded.

Upgrade your checkout system to a state-of-the-art interface and functional method that improves your store’s conversion rate. Mobile Responsive One Page Checkout enhances the usability of the checkout process and makes it easier for consumers to complete transactions on their website, regardless of their computer or browser. The sensitive CSS turns the dimensions of your website into a perfect layout for every gadget.

Mobile Responsive One Page Checkout

A responsive design increases your website visibility on the search engine that can bring more visitors to your web store. Maximum cart abandonment occurs due to poor checkout page experience and a responsive page will reduce that too.

Prestashop One Page Checkout by KnowBand is completely responsive on every gadget. All the elements of the checkout page load quickly on a single page that improves conversion, reduce cart abandonment and increases sales.

Social Login

Let your customers sign up or sign indirectly via their social media accounts to your store. Mobile Responsive One Page Checkout module for PrestaShop provides a fast login to Facebook and Google+. PayPal login is one of the most challenging features of PrestaShop Checkout.

This modified version of the PrestaShop One Page Checkout plugin allows the customer to log in to their PayPal account.

Read: Why What and How Social Login can Help Grow Your Business?

Drag and Drop for Customized Layout

PrestaShop mobile responsive checkout page extension offers a drag-and-drop feature for layout customization. With the aid of drag and drop functionality, it is easy to prioritize checkout fields.

You have to select a field and position it where you want it to be shown.

It is incorporated with three layout designs- Single column, 2-column, and 3-column view

For example, in the 3-column view, the payment field is in the middle column but if you want to shift it to the last column of the checkout page then you just have to drag the payment field and position it where ever you want to. You can do this with any field and achieve the desired checkout page look.

Also, the width of the columns can be adjusted.

Payment and Shipping methods

Adding several shipping choices and payment methods is another way you can get more conversion.

The Mobile Responsive One Page Checkout module for PrestaShop allows you to add different shipping choices for various modes of payment. You can add a particular type of payment method for any one or more shipping choices.

Read: Benefits of Having Multiple Payment Options on the Checkout Page

Guest Checkout Functionality

It gets annoying if you ask your customer to register with a long registration form having several unnecessary fields. Guest checkout feature for the lazy buyers is the best functionality of a checkout page.

It increases conversion at a higher rate and the responsive one-page checkout module is integrated with this.

Other Features of Responsive One Page Checkout

Add extra fields: It has several fields that can be customized and you can add a new field in case you want to collect more information from the visitors.

Inline Validation: The inline validation is another feature that intimates the user if any mandatory field is skipped.

Google Auto Address Fill: It automatically helps the user in filling up the registration form.

Email integration: The PrestaShop responsive one-page checkout module is integrated with MailChimp, SendinBlue, and Klaviyo email integrators that collect the customer data for email marketing.

Read: How to get a MailChimp API key and setup an email list?

Set the priority for checkout fields: PrestaShop One Page Checkout gives you the option to organize your checkout fields. In addition, the checkout area may be labeled as Mandatory or Optional. A customer will not be allowed to continue processing if he exits an area that has been identified as mandatory.

Abandoned Checkout Statistics: PrestaShop Responsive One Page Checkout now gives the store owner an incredibly helpful function that allows them to track down the transaction rates, the number of abandoned checkouts, the missed sales, the number of orders, and the revenues received from those orders.

Checkout Behaviour Report: This feature helps monitor the behavior of customers who have abandoned their carts. The module displays the percentage of information given by online users who have abandoned their cart. For the admin to be able to delete those that are not filled by the customers and are unnecessary.

Custom CSS and JS: There is an option in the Prestashop One Page Checkout Admin panel to add custom CSS style and JavaScript to the checkout page. You can make the necessary changes without changing the code of the Prestashop one page checkout module.

Free Shipping Condition: Free shipping attracts more buyers to the store and increases conversion. Also, it increases the average cart value. Prestashop Responsive Checkout gives you the option of setting a minimum sum for displaying a ‘Free shipping’ banner on the checkout page.

The outcome will be displayed in the form of a progress bar. As soon as the customer hits the limit set for the cart, free shipping is given on their order.

Read: Ecommerce Shipping: Challenges and Solutions

Conclusion: No matter how attractive you have made your e-commerce website, if you are unable to offer a great checkout experience to your customers, you can lose out on conversions. Try the Mobile Responsive One Page Checkout module for PrestaShop that includes all of the features listed above and much more!

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Social Media Trends to Follow In the Year 2021

The business plans we have for the year 2021 are disturbed by the pandemic but we still have hope to grow businesses on digital platforms. Different new trends have begun to emerge that will mature and reach their true potential. This article is certainly focused on the recent social media marketing trends to follow in the upcoming years.

Social Media have become a potential marketing platform in the last few years speaking digitally and now with features like AI incorporation, GPS integration, and the latest technologies, it is one of the top-rated marketing platforms.

Facebook with a user base of 2.7 billion is on the top while Instagram and Pinterest follow it down the row. A business requires a large customer base, and these social media platforms have tremendous growth as many small businesses are operating from Instagram and Facebook Shop.

Popular Social media platforms and some statistics:

In the ’90s when social media began to spread, it was only a means of communication. People used to make video calls to their loved ones across the globe and this is not the case now. They use social media to make purchasing decisions, around 70% of B2C clients are acquired through social media.

Everything has changed and from a report, 81% of the US population is using social media platforms and over half are registered on two platforms. So, regardless of which social networking sites you want to invest in, you have a high chance of reaching clients that you may not otherwise have reached!

Which Social Media platform is best for the business in 2021?

This can be a tough question since this question doesn’t have a single answer. The best social media platform to use will vary from company to company, depending on the products or services provided by user groups, and network flexibility. Each social media platform is specialized for various roles, information, and groups of people, just like each company.

That’s why we’re going to discuss top social networking platforms, so we can help company owners like you decide which channel would be the most profitable for you.

Examples of Social Media

·        Facebook and Facebook messenger

Every small company ought to be on Facebook. Facebook offers small businesses a variety of ways to advertise their services, improve customer support, and raise awareness with more than 2.7 billion monthly users.

It can seem difficult to use Facebook for business because its rules and algorithms change frequently. With the correct tactics, however, Facebook is one of the best methods to reach a particular audience through paid campaigns.

·        Instagram

After Facebook, Instagram has become the new home to brands. Instagram is now used for business by more than 25 million businesses worldwide. More than 200 million people view at least one business profile every day.

Instagram has become the new brand home, where interaction is high, fans are brand-loyal, and it is possible to achieve real business objectives.

·        Pinterest

A fairly unique proposal is offered by Pinterest to companies. It’s a place to communicate with friends and influencers, much like other social media networks. But it’s also a lot more than that as a visual search engine and productivity tool for planning your dreams.

Pinterest users are increasing every day. The number of Pinners using Pinterest per month increased 28 percent to 322 million monthly active users since last year.

·        YouTube

YouTube can be a powerful small business marketing video site and for several forms of organizations, video is highly engaging and useful. Creating a YouTube channel for your organization gives your audience a single forum for sharing and engaging with your content.

The global reach of YouTube is huge, with 80 different language choices, local versions in 91 countries, and nearly two billion monthly users. The platform covers 95% of the internet population, and global diversity is expressed in its top-performing countries.

·        LinkedIn

LinkedIn is another famous social media platform for business marketing.

It can be a powerful tool for you if your company follows a B2B model, or targets customers based on work titles!

LinkedIn has 303 million monthly active users; most of them are in or close to the world of work.

·        Twitter

Twitter has 330 million active users who show up at least once a month and 145 million daily active users.

The average time spent on Twitter is approximately 3:39 minutes per session, considering the design of the site.

During the last few years, Twitter has gained dramatic popularity and growth.

Twitter is an impressive social media channel with over 330 million active monthly users, where individuals share and find bite-sized content.

The largest chunk of Twitter traffic comes from the smartphone, like most social media sites.

·        TikTok

TikTok, launched in 2017, is rising at an amazingly fast rate. Users of TikTok spend an average of 46 minutes watching videos on the app every day.

An average user of TikTok opens the application 8 times a day.

TikTok is a highly addictive candy for social media that urges individuals to continue watching short videos.

TikTok has been the 7th most downloaded app in the last decade in just a few years.

·        WhatsApp

WhatsApp Business is intended specifically for companies. It has been built from the ground up to give consumers a concierge-like service and will be used only by business owners.

Due to the way WhatsApp as a service is built, there are a few prerequisites for running WhatsApp Company.

·        Snapchat

Users of Snapchat use the service about 30 times a day, spending 28 minutes on average.

The multimedia messaging app has over 238 active users regularly and is among the younger generations’ most popular social media sites.

In the U.S. alone the app has over 46 million monthly active users.

Employing User-generated content on Social Media

For quite a while now, influencer partnerships have been a part of a brand’s marketing strategy. User-Generated Content (UGC) is a great advantage that we’re just starting to explore social media campaigns.

When influencers share a product’s photos and videos, it can spark various distinctive and attractive ideas. When ordinary people talk about your product compared to celebrities and models, consumers find it even more reliable and authentic to make a purchase decision.

Reports say that every time they make a purchase, over 64% of social media relies on UGC. Compared to those made by the brand itself the view of a UGC video is tenfold higher.

Incorporation of AI and AR

There is a range of AI-powered tools to provide insights from the social media posts, profiles, and audience of your company. Measure the brand and trends via social media.

Social media intelligence driven by AI can enable businesses to quantify and enhance brand value, identify customer patterns, and understand target audiences.

Social media sites such as Snapchat provide AR filters that users can apply to turn their faces into animals or add to their images elements such as flower crowns or glasses.

But facial filters aren’t just for games and fun. Branded filters can be used by companies to quickly promote their brands on social media.

Social selling

Find out the right social media platform for your product and your target audience. Social selling is just what it sounds like: it’s the social media method of selling.

This sales arm is especially useful for the relationship-building aspect of the sales process, from researching prospects and communicating online, to sharing and interacting with posts from prospects and leaders to create confidence and knowledge.

When you’ve figured out where your audience spends time online, it’s time to create the profiles that you’re going to use to connect with prospects and leads.

Facebook Marketplace

The Facebook Marketplace business is a platform to discover, sell, and buy goods. This marketplace enables businesses, along with regular Facebook users, to sell their goods. Via Facebook Messenger, all transactions are possible, enabling businesses to communicate with customers one-on-one.

With Facebook Marketplace, you can reach interested buyers and establish a one-on-one connection with your audience. You don’t have to pay extra to list the products on Facebook Marketplace and it offers a lot more benefits. Selling on the social media marketplace is a lot easier than selling on a single vendor website.

Read: Facebook is extending ads from users and brands to the Marketplace

There is another Facebook feature for selling your products: Facebook Shop. It is easy to create and any Facebook user with a business page can sell through it.

Instagram Marketplace

Instagram Business can be a great option for selling online and this is going to trend in 2021 because the user base of Instagram is increasing. It has more than 1 billion active monthly users and 90% of them follow a business account. Instagram Business connects passion and it is a platform for talented and creative storytellers, here I am talking about brand storytellers. It gives you to make a sparking bond with users, allows you to connect with new customers, and strengthen your relationship with existing ones.

Read: Why you should sell on Etsy Marketplace? mCommerce presence of Etsy

Remixing the new user-generated content

Content created by users will evolve to include remixes. Remixing is the practice of taking and recreating existing formats, models, or ideas to convey the personality or ideas of a user. It is on the rise through apps such as TikTok and Instagram Reels, according to Talkwalker. The pattern is only just beginning, the research added.

In the future, there will be more co-production opportunities, with brands supplying consumers with models to base their content on. This will encourage more organic ties between businesses and customers.

With brands engaging with new customers and producing extra content that stands out from the crowd, the marketing industry should expect 2021 to bring even more possibilities for remixing.

Social advertising has a dynamic future

Social advertising isn’t the latest 2021 trend but it is going to increase this year. Advertising on social media platforms allows you to reach a wider audience than those who are following you.

To boost our brand awareness and engagement on the respective social media sites, you can use Facebook advertising, Instagram Ads, Pinterest ads, and other social media ads. To drive leads and sales, several other businesses also use social media advertising.

Ad on social media is an efficient medium for your marketing campaign that offers a higher ROI for your ad spending. As time shifts, social media undergoes an online transformation that affects both company and consumer behavior.

People have now started to demand a more personalized type of advertising experience on social media. Therefore in the modern world, brands that can easily adjust the modifications and easily offer diverse advertising to social media users will definitely earn praise.

Audio Search in Social Media

Have you ever found that the pop-ups, advertisements, and advertising of that subject seem to come out of nowhere when you’re talking or looking for something on social media? This is not a coincidence; it is a marketing technique that is totally deliberate and prepared.

This is an emerging technology that we will see and lead up to more in 2021. For marketers to see what goods and activities are trending and are most sought after, social listening may be used more in the future.

Live Streaming

Live streaming for advertisers is no longer a novelty; the way brands communicate with their audiences is changed by live content. In immediate and genuine ways that other social media formats do not a live video, approach engages audiences.

And with two-thirds of extra spending on live streaming, advertisers are paying more attention.

Live streaming keeps the audience rising. The Internet is an extremely big location. Live streaming lowers expenditures. To train new hires, some organizations use live streaming as part of their training programs. Reduced prices would mean higher sales.

Instagram Reels

Instagram stories are already popular but Instagram Reels is the new feature added to Instagram in the year 2020. As part of your social media campaign, it’s worth giving Reels a try. Instagram, as it stands, has more than 1 billion active users. It is a wide target audience to hit, and if you’re already posting to Instagram, then this is a good addition to that job.

Another plus about using Instagram Reels for your ads is that, if you have a public account, these short videos hit not just your followers, but also the broader IG network. Once it appears in the Explore tab, Reels brings you in front of users that you wouldn’t have access to in your daily Feed.

Future of conversational marketing

Business communication is interrupted by the transition to messaging channels, and chatbots are increasingly becoming a cornerstone of digital marketing.

A modern, customized approach to doing business online is conversational marketing. By using the power of questions one at a time, it pushes customers through marketing and sales funnels, just like a real-time conversation. It’s an automated dialogue with visitors to your website.

This is the way how you can find out exactly what customers want, consider their pain points, and provide them with the right service or real-time marketing.

Chatbots

Our modern-day manifest destiny is bot-powered commerce. Bots help customers find solutions with the support of messaging apps, no forms, cluttered inboxes, or wasted minutes spent searching and scrolling through content, regardless of where they are or what device they use. Intertwining contact, operation, and transactions, bots offer services, unlike the self-serving ads of the past.

Wrap-up: These are the social media trends that will be followed by many businesses in the year 2021. I found it interesting to be able to dig through each pattern and see the many possibilities they offer globally for social media marketers.

There can be more things to follow in the year 2021 if you want to excel in your business. Subscribe to our newsletter or if you find this article helpful then let us know!

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Ecommerce Marketing Calendar 2021- Optimize your Website for Holidays

We are stepping into 2021 and leaving behind the so-called cursed year 2020. Businesses have high hopes for the upcoming year and a successful business year; you need to have a solid marketing plan.

Statista research estimates that by 2021 eCommerce revenue will account for 17.5 percent of global retail sales. It is more critical than ever that eCommerce companies refine their strategy and concentrate on key revenue generation cycles.

With all the important dates in mind, you can schedule your marketing efforts early and use them to maximize your sales potential. Every holiday is an opportunity to drive sales, so to help you get a jump start planning your holiday campaigns this year we’ve put together a list of the most popular U.S. and European holidays so you can schedule your marketing in advance.

Attach these dates to your eCommerce marketing calendar 2021 and use our suggested ideas and promotional checklist to make this your most successful year ever!

January

Jan 1- New Year’s Day

People make New Year’s resolutions. There are generally assurances to themselves that they will make a difference in their own lives. Popular New Year resolutions to avoid smoking or consuming alcohol, lose weight, to exercise more, or to live a healthy lifestyle.

To attract customers to your store during New Year, you can run Instagram challenges and contests. People make fitness resolutions so include this in your New Year marketing strategy.

Running a winter sale can be a good idea as well.

February

Feb 14- Valentine’s Day

The beginning of the spring cleaning is recognized in February. Use this time to give your customers to order themes or items that serve freshness and cleanliness.

For the month when love is in the air, allure Your Audience with email marketing campaigns.

Manage a love theme contest on social media using the required #hashtags in your messages and bring a romantic touch to your social media coverage and profile photos. Run Valentine’s Day theme promotion with taglines ‘Buy two for one’. Also, build a Valentine’s Day gift guide.

Best Instagram Hashtags to Use This Holiday Season

March

Mar 1- St. David’S Day (Celebrated in Wales)

St David’s Day is an ideal opportunity for Welsh companies to tap into national pride through their marketing.

It’s a day to celebrate all things Welsh – not just leeks, daffodils, cricket, choirs, and harpists.

Create your brand and reward your customers with some Welsh-made toiletries, clothing, or a coupon to a Welsh attraction.

Giving your customers a time scale will speed up their decision-making process. Ensure that this deal is widely advertised in the days leading up to St. David’s Day.

Mar 4- World Book Day

Customers love a good book reference. Books make an assortment of innovative designs that fans will love.

Please make sure to keep this under the copyright and trademark rules!

Plan a book giveaway on your online store on this special day.

Mar 17- St. Patrick’s Day

Just when you’re finally out of your winter holiday slump, Daylight Saving Time is catching all of us looking for a nap.

While no amount of coffee will help you prepare for the coming month, I did share a few marketing ideas below to get you started.

Mar 20- Spring Equinox

Marketers will reach customers during the Spring Equinox through advertisements about new beginnings, increased daylight, and spring holidays.

Typically, campaigns to bid farewell to the cold winter months and to welcome the beautiful spring season are common.

April

The weather is getting sunnier and the excitement is beginning for the season. Many consumers would like to take advantage of the first hours of sunlight and be inspired online in advance.

Various marketing campaigns are acceptable in this case.

For example, you can put together appropriate items in your online shop or publish blog posts that encourage your customers to invest their springtime. You can prepare your store for the wedding season.

April 1- April Fool’s Day

April Fool’s Day is another chance to connect with your audience and demonstrate the personality of your company.

Build a marketing plan for April Fool’s Day that’s playful and amusing to promote sharing so you can get the brand in front of a wider audience.

Then make sure that you convert new tourists to your website with a convincing holiday offer.

April 4 – Easter Sunday

Easter is a good time for you to be imaginative. Use the season to advertise your goods, engage your digital audience, bring your consumers back to your brand, and also collect data!

Organize a big egg hunt in your shop! How is that? Generate unique codes, print on chocolate eggs, and hide them in your shop.

Then ask your customers to locate the eggs and enter their unique code to access your online campaign.

Beyond the colorful hard-boiled eggs, there are several other Easter meals that we will enjoy. Inspire your users by offering them suggestions for Easter dinner recipes

April 22 – Earth Day

There are several things you can choose to give away that are reusable.

On AnyPromo.com, we have a whole section dedicated to eco-friendly goods and perfect for promoting your company.

During Earth Day Week, give away an object that your customers can love and value.

For example, if you’re a small grocery store, replace those plastic bags with tote bags for a limited period.

Show your customers the alternatives for plastic bags.

Make your offer exclusive that day only by providing a discount on products that are made from recycled or renewable materials.

23 April- St. George’s Day

The day is celebrated in London and many events take place all across the city.  It is the day of the patron saint of England. Legend has it that he killed a dragon, but the mystery remains where he found one here in Blighty.

It’s an opportunity to indulge consumers with classic comfort food, celebrate the richness of the British palate, and exploit St George’s marketing potential to promote your company.

May

May 9- Mother’s Day

Mother’s Day is when we all express gratitude for our mothers, and when it comes to giving a gift, it’s a big holiday for e-commerce.

Whether or not your goods make perfect gifts to mothers, you can always take the opportunity to show love to mothers everywhere by wishing them well on this day.

You can sell custom personalized gifts in your store. The print and gift ideas are super attractive. Use ……………….. module for adding this to your store.

May 9- Europe Day

Robert Schuman, a former French statesman, and activist brought the idea of Europe Day to life. It celebrates peace and unity in Europe, mostly through political debates and events to raise awareness of the role and history of the European Union.

To celebrate, promote European-themed designs or launch a free shipping campaign to Europe.

May 20 – Shopware Community Day in Duisburg, Germany

Instant wins are useful to improve your interaction with your audience exponentially. But they are also useful for gathering data and newsletters!

May 25 – National Wine Day

Wine lovers are all over the world. National Wine Day is to pour a glass of your favorite chardonnay or Bordeaux, and there’s no doubt that your adult customers will appreciate it as well.

It’s a good day to offer foodies and wine lovers gifts such as embroidered aprons. Don’t forget to send thank you cards to your Zoom dinner guests!

May 31- Memorial Day

Memorial Day is a public holiday in the United States to recognize and commemorate those who have lost their lives in the United States Armed Forces.

Be vigilant when setting up Memorial Day campaigns. Before you share your discount code or social media update, take a moment to re-evaluate the tone and essence of your promotion.

June

We’re halfway through the year. This means it’s time for heatwaves, #RadDadsSquad pictures, rainbow flags in shop windows, and the summer getaways.

6 Summer Holiday eCommerce shipping mistakes to avoid

12 Jun- Queen’s Birthday

Queen’s Birthday is celebrated in the UK on the second Saturday of June, so the Trooping of the Color in London can take place in the warmer summer season.

The event is known by consumers not only nationally, but across the entire commonwealth and beyond. It’s also attracting a major celebrity.

For this purpose, it is useful for small and medium-sized companies to use the event as a marketing tool to increase revenue goals.use patriotic colors such as the red, white, and blue of the Union Jack and offer discounts on the store. Also, you can run video ads to promote your products with the flag colors. Add extra vibes to the celebration!

Jun 20- Father’s Day

Like Mother’s Day, Father’s Day is a major day for e-commerce companies. Sales of athletic products and consumer electronics are on Father’s Day, but if you’re not in this niche, you’re going to have to be imaginative enough to get that slice of pie.

Otherwise, just make sure you show your appreciation for your fathers on this special day.

July

July 4- Independence Day

Often widely known as the 4th of July, Independence Day is a holiday where Americans enjoy the day with friends and relatives.

No other holiday puts Americans together like the 4th of July. Try to liven up your June and July campaigns with some patriotic spirit. If you are selling items with U.S.-themed designs, be sure to promote them just in time for this holiday.

Though it’s not a major shopping day, it’s a perfect excuse to boost sales before the holidays come.

August

Suitable decorations and costumes are a must for the autumn season. Prepare your shop and put home a warm feeling to your clients.

For example, you can highlight relevant products in your shop or write unique blog posts for your customers.

Aug 19- World Photography Day

Why not include art lovers on your potential client list.

It’s a day to celebrate photography and all the talented photographers around the world. It’s a good day to support wall art and inspire your creative customers to share their art on social media.

September

Sept 6- Labor Day

Labor Day is a day that many Americans are looking forward to so they will enjoy a 3-day weekend. Although Labor Day isn’t usually a major shopping holiday, you can use it as an opportunity to keep your brand top of mine.

Wish your audience a happy holiday or even give them a discount on any leftover inventory you want to clear up before the winter.

October

Oct 31- Halloween

The spooky Halloween month is here. Get involved in the Trick-or-Treat Night of your Community.

You can run a costume contest and team up on a good cause. Make sure you’re decorating your store in the theme. You can add fun elements to your store that have custom theme options.

Use the limited time offer to entice customers and send the interactive direct mail promotion out. Also, create the spooky theme email series.

This Holiday Season, launch Spin-wheel integrated PrestaShop Mobile App to boost sales

November

Nov 5- Guy Fawkes Day

When things get more competitive, marketers spend more on Halloween and Bonfire Night campaigns that kick off the winter shopping season.

Organize a classic giveaway where you invite people to actively engage with your brand in exchange for the competition. The idea is to widen your reach, increase brand awareness, and engage with a broader audience.

You don’t need an especially strong connection to the night of bonfire or its associated themes to pull this off either.

Nov 11- Veterans Day

On Veterans Day celebration, people thanks to all the military members who have served in the United States.

It’s a day to celebrate, not to commercialize, so be careful of your campaigns if you don’t want them to turn into a PR nightmare.

Nov 25- Thanksgiving Day

Thanksgiving, celebrated nationally, began as a harvest festival when the first pilgrims shared their food with the native Americans. Today, families and friends come together for a meal to offer thanks for what they’ve got.

This day is a wonderful time to stop for a moment and appreciate what you’ve got. Many organizations use this day to thank their customers for their support.

Nov 26- Black Friday

Black Friday is the day that customers in America are synonymous with the best sales and discounts. No matter what items you sell, you can still take part in a Black Friday sale.

As customers expect major discounts on this day, make sure you put a lot of thought and preparation into your marketing strategies to make them successful.

Black Friday Cyber Monday (BFCM) Marketing Ideas and Strategies to scale-up your Holiday Sales

Nov 29- Cyber Monday

Monday after Black Friday, known as Cyber Monday, is the biggest online holiday ever. In recent years, consumers have been shopping more on Cyber Monday, and retailers are providing far greater discounts than on Black Friday.

December

Dec 25- Christmas Day

These dates are a religious and cultural holiday for the billions of people around the world who commemorate the birth of Jesus Christ.

Christmas may become more commercial every year, but it’s still a family holiday, so focus your marketing strategies on heart-warming ideas and wishes.

Dec 26- Boxing Day

Boxing Day is a pleasure to celebrate as people around the world love getting to unpack all the presents and boxes they got on Christmas.

The day is also known as the Black Friday Sale of Shopping Geeks, and this day you will watch some of the best sales of the year.

Public holidays, followed by shopping, are a perfect opportunity for people looking to make the most out of the festival season.

Dec 31- New Year’s Eve

Celebrate the upcoming year with your existing and potential customers. Since they will be entering the New Year, they have a motive to celebrate.

Take the advantage of this glorifying night for your business and make the best out of it.

Plan it well. Run special discounts on various gift items, drinks, and food.

Have a Happy New Year!

Conclusion: Every holiday or big event is an opportunity to increase your brand awareness and boost sales, so use it to your advantage. You need to start scheduling the holiday marketing plans ahead of time to see the results.

ECommerce can provide a lifeline to many businesses, enabling them to continue to operate and tap into rising customer demand for online shopping. Retailers will have to change their approach to continue to gain sales in this difficult period.

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Customer Retention Modules to Increase Your Repeat Sales and Profits on PrestaShop Store

Strategies for customer retention allow you to both provide and gain more benefits from your current customer base. For any e-commerce company, attracting new customers is an ultimate objective and maintaining existing ones forms a foundation for long-term success.

You might have heard again and again that attracting a new customer is more of a hectic thing than making the existing one do a repeat purchase.

You want to ensure that the customers you have worked so hard to attract remain with you, have a better customer experience, and tend to get value from your goods. The loyal customers making a repeat purchase are a driving force to any business.

In this post, we share our top 5 proven customer retention modules for the PrestaShop store that will help you maintain beneficial relationships with your customers and nurture their loyalty.

Let’s take a look at how to proceed.

1.     Entice with Offers and discounts for customer retention

To attract a potential customer, discounts and sales are the most exciting strategies. On your PrestaShop store, add the Facebook share and win module which can allow the customer to share the product on the Facebook account, and in exchange, they will earn a discount coupon that can be redeemed on repeat purchases.

You can also run a flash sale on your eCommerce store to increase customer retention.  Sales can attract any type of customer because people love getting their favorite stuff at cheap prices.

2.     Implementing a Loyalty Program can increase customer retention

Another proven strategy to increase customer retention is launching a loyalty program on your online store. The Loyalty Point Module and Reward Point Module are designed to offer a reward to the customers on every purchase they make.

These points can be used in the next purchase from the PrestaShop store according to the rules defined by the store.

3.     Customer satisfaction is the key to customer retention

If you want customers to shop from you again then give them the customer satisfaction they deserve. The journey starts from the home page and ends when the customer receives the expected quality product. Sometimes it happens that the product does not fit well or the customer does not like it and want to return it.

Is your store ready to manage the return order situation? If not then install the PrestaShop Return Manager module to your store which can help you handle the order cancellation and order returns effortlessly.

This is not it. If your customer needs to raise a query or require help then it is important to have a good customer support system. There are various ways you can offer customer support to your eCommerce store. Provide chat support with deskoid helpdesk, email support, live chat, call support, etc.

4.     Add personalization element

Have you heard the term personalized experience? This is the new trend in business. Treat your customers as an individual and take care of their experience as every customer has a unique taste. Customer retention can be achieved if you know how to treat your potential leads.

You can sell on-demand customized products like custom printed coffee mugs, t-shirts, wall clocks, or anything which people will like to purchase with new custom designs.

The PrestaShop Product Designer/Customizer module allows clients to add a product’s desired text, pictures, and QR code. Start this today and increase your sales to the next level.

5.     Offer subscriptions:

Encourage customers with an email to make a repeat purchase and for this, you can add a gamified email subscription module on your store in place of the boring subscription popup. The fun and playful Spin and Win fortune wheel will bring you more subscribers and you can offer some discounts, coupons to your new subscribers.

Email marketing can be used to follow your current customers. You can share the details of abandoned carts with them, take the feedback after the purchase, and also share time to time updates from the store. Price alert, new stock details all can provide you more customer retention and increases your overall sales.

Final Words: If, after the sale, you have yet to sell to existing clients, now is a good time to develop a coherent customer retention plan. Along with adding the customer retention modules, you can follow these customer retention strategies too.  To increase your sales and customer retention you must take care of every customer visiting your store. Offer deals, discounts, loyalty points, and encourage them to subscribe to your newsletter. Be clear with customer policies and do not forget to provide customer support channels to give customer satisfaction.

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Give Best Infinite/Endless Scrolling Experience to Your eCommerce Customers

If you’re thinking of infinite scrolling to your site, pause and consider this feature because it does more than any harm to a website. Endless scrolling is a web-design technique that loads content or products continuously as the user scrolls down the page, removing the need for pagination.

Continuous scrolling is desirable for content that streams continuously and has a fairly flat layout, where each element of content is at the same level of the hierarchy and has similar chances of being of relevance to customers. And this makes sense to eCommerce sites where you have numerous products to display.

Infinite scrolling or endless scrolling is not new. Twitter was the first platform that used infinite scrolling back in 2005. Since then it is being used by many social media platforms and eCommerce websites.

If you are looking for the reason why you should add endless scrolling? There is a handful of benefits of infinite scrolling. 

Here, I will be discussing improving the endless scrolling experience of your customer.

1.     Speed and performance optimization

Pagination is the process in which the user has to tap on a button multiple times to see more products. With endless scroll, the user will be able to the products continuously without making any efforts.

The performance and speed test for an eCommerce website is the key element of site optimization.

Make sure your products load fast for everybody and if possible, try to convert your website into a PWA(Progressive Web App).

The user would have to scroll a lot more on a mobile device than on a similar list of items on the desktop due to the smaller screen size. Hence, it is thoughtful to optimize it for speed and performance.

2.     Content optimization for endless scroll

The Internet has given users an infinite amount of knowledge just by pressing a few buttons.

Because the amount of knowledge is infinite, content marketing has become increasingly difficult.

To make your content stand out, you need to make the user experience (UX) meaningful and engaging through better content development and better user experience design.

Write articles tailored to your audience by studying data such as popular trending Meta descriptions.

Will endless scrolling work for your site?

It is necessary to find out if endless scrolling a good idea for your store? It is appropriate for some of the circumstances discussed in this section.

  • For storytelling- It creates a linear framework that storytellers can leverage
  • Continuous and lengthy content, such as a long article or a multi-step tutorial- provides a better user experience than slicing it into many separate pages
  • If the material cannot be separated into separate sections and should be viewed as a whole, for example, an infographic
  • To highlight the characteristics, qualities, or attributes of a product in a tale
  • For product display- Display endless products of a category on mobile websites like Amazon

3.     Smooth scrolling On Touch screen Devices

Mobile usage has grown over the last few years. It’s so easy to only use a thumb to navigate to various Facebook or Instagram pages.

Infinite scrolling provides an amazing browsing experience for mobile users, particularly on mobile apps and the web browser.

With automated product loading, customers only need to scroll to find their expected product. It’s perfect for user-friendliness and navigation, too.

How to take advantage of endless scrolling?

The endless scrolling is now a part of UI and many eCommerce websites use it as a design trend. Here are some trends that you can follow to make it more appealing and increase user engagement. Endless scrolling with these product page design additions will give users a smooth scrolling experience.

  • It gives user-friendly experience– You can add thumbnails with an optimum size that loads faster.
  • Right navigation is necessary: If the user clicks on an image to open it then if the ‘back’ button is pressed, it should remember the last scroll position.
  • Add virtual photographs –And, virtual photography helps you to create better-than-perfect merchandise photographs at a fraction of the cost of traditional photography.
  • Customization is the key- with the help of various available software and apps you can let them see how the product looks by visualizing it in the place where they are supposed to place that.

Or if they are buying a spectacle or clothing then it will be convincing if you let them see how it will look on them.

They will spend more time on your website and it will keep them engaged. Many of the traders already using these latest options are reducing product returns and offering consumers a more enjoyable shopping experience.

Endless scrolling with infinite scroll module by KnowBand

If you want to give your user the smooth experience of infinite scrolling, knowBand’s module can help. The Infinite Scroll module is available for almost all the major eCommerce platforms like OpenCart, PrestaShop, and Magento.

Check them out:

OpenCart Infinite Scroll extension

Infinite/Endless Scroll addon for Prestashop

Endless Scroll extension for Magento

Infinite Scroll extension for Magento 2

It offers several features that make the infinite scrolling more efficient. The infinite scroll module removes the conventional pagination and gives a smooth UX. It allows you to use manual triggers. With this support, the user can also load the products manually after a limit set by you.

The Infinite Scroll Extension also has an additional function to let the customer go to the top of the page by clicking on a connection.

It adds an automatic scroll to the product listing page and allows the user to quickly browse through your store products without switching pages.

Conclusion: It’s an open secret that infinite scrolling works well on certain types of websites that display vast quantities of high-visual content such as photos and videos.

That’s why optimizing your e-commerce pages for endless scrolling can have a tremendous influence on your conversion rates. Give continuous scroll a try and find out if it works best for your online store.

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How to Increase Your Revenue in the Year 2021

The eCommerce businesses have seen a lot of wax and wane post-COVID-19. It is no longer the case that salespeople can expect to follow and still hit the same numbers in their normal sales processes. With companies cutting budgets or holding off on projects until the pandemic is over, purchasing behavior has changed tremendously. To increase sales and boost revenue, you need to optimize your eCommerce store before we enter 2021.

A robust plan blended with innovation and technology can increase your eCommerce revenue and overall sale. Increasing sales and revenues are linked but separate priorities, and each has its own strategy. Although the strategies can be different for each one, they should complement each other. Understanding how sales and income are connected and how to improve both lets you market and maximize the profits efficiently.

Here are some ideas to plan out your revenue strategy for 2021 that can add some sizzle to your business.

1.     Make a plan with experts

It is obvious that every business needs a plan to overcome the pandemic losses. Without a strong sales strategy, sales don’t happen. Luckily, they aren’t as complicated as they may sound.

Take the time to recognize the toughest obstacles and to solve issues to resolve them. Your sales plan is basically the document that organizes the ideas until that’s completed.

Discuss your strategies with your team and other members who can contribute to your success plan. Incorporate marketing strategies, content optimization, and dig into the demands and make a better supply plan.

The business analyst can guide you throughout and digital marketing experts will add more to it.

2.     Market Segmentation

The process of dividing a target market into smaller, more defined categories is market segmentation.

Using various forms of market segmentation helps you to target consumers based on specific features, create marketing strategies that are more successful, and identify opportunities in your market.

Clients and audiences are segmented into groups that share common features such as demographics, preferences, needs, or location. This way you can focus well on your audience and hopefully get a good outcome.

3.     Targeting the right businesses

Focus on developing long-term business partnerships and alliances first, don’t pitch. Approach businesses or people who are a good match for your company.

Someone who is already trying hard to survive after a pandemic won’t be the right choice to make. A sensitive approach is what a business requires while reaching out to people via email or calls.

If companies were to contact me to look at how best to work together to create a win-win outcome, I would be more likely to continue the discussion and create relationships.

If any opportunities to work together are found, fantastic! If not, they have at least provided a new connection to stay in contact with and add value down the road.

Look forward to building long term relationship and collaborations to thrive in the year 2021.

4.     Build a relationship with complementary service providers

To go parallel with the business tycoons and the big eCommerce brands, it’s pivotal to run hand in hand.

Businesses also partner with other brands to collaborate on different ventures that can strengthen brand affinity, expand their scope, and deliver better offerings, either within their sector or targeting the same customer segments.

There are a variety of reasons that businesses chose to participate in complementary collaborations, also known as co-branding.

The key advantage of collaborating with complementary service providers is that you can leverage their trained personnel and expertise.

Also, it increases your customer base and Complementary collaborations will make it easier for participating brands to manufacture goods and services faster and at more cost-effective prices, with improved quality management standards.

5.     Marketing Strategies to Follow this 2021

Digital marketing refers to all types of marketing, including computers, smartphones, and other digital devices, that take place across a variety of digital channels. Online marketing strategies such as social media marketing, SEO, email marketing, content marketing, PPC, and blogging are most frequently referred to in the term.

In 2021, it is expected that you would potentially miss out on lots of potential customers if you don’t have a website or a good online presence.

That is why you need a holistic strategy for digital marketing that utilizes a variety of channels and works to give a competitive edge to your company.

Content Marketing

Business to Business (B2B) and Business to Consumer (B2C) businesses may use content marketing to extend their email lists, promote social media, raise downloads, and generate more leads or sales.

The benefit of content marketing is that with content marketing analytics, you can get as creative as you want and easily monitor progress.

Use the popular Social Media platforms

A successful marketing plan for social media platform enables you to attract more potential clients, engage loyal followers, and drive traffic to your website.

Your content marketing and paid social media advertising strategies can also be a great compliment. You can use social media platforms like Facebook, Instagram, and Twitter that have a humongous user base.

Follow your leads with email marketing campaigns

You need a holistic strategy for digital marketing that utilizes a variety of channels and works to give a competitive edge to your company. One of the most common and efficient digital marketing strategies for companies has long been in email marketing.

You can grow, engage, and sell to your subscriber list with email marketing, raising your chances of converting passive users into paying customers.

6.     Time to focus on customer experience

Customer experience is the impression of your clients of how they are handled by your company. Such values influence their behavior and create memories and emotions to drive their loyalty.

For corporations, customer service has rapidly become a top priority and 2021 will be no different. It wasn’t too long ago when every organization believed that the quality of the product or service they offer was the secret to attracting customers.

Customers do not focus their loyalty on price or product anymore. Instead, because of the experience they get, they remain loyal to businesses. Your clients will abandon you if you do not keep up with their increasing demands.

  • You can offer home delivery services to your customer and free shipping whenever possible.
  • Buy online and in-store pickup (BOPIS) is another trend that is going to continue in the year 2021 and this increases your in-store customer engagement.
  • Give a personalized user experience to your customer and let them feel that they are unique. From their purchase history, you can always reach out to them by email with the products matching their vibes.
  • Offer multiple shipping and payment options in your eCommerce store and see what new you can add to it.
  • For the new normal, maintain hygiene and take all the safety measures while delivering products on their doorstep and also, in your retail store.

Wrapping Up:

For various organizations, the term “sales” has multiple definitions and refers to the wide variety of planning and personal customer-contact practices that you use to produce transactions of your product or service.

Just to be sure with your sales, prepared and ready for your company to make 2021 a defining year and see if the 2020 chaos forced you to diversify or to evolve.

You can use the above-mentioned tactics for business growth and add a personalized customer experience to every interaction you make with your customers. These days’ consumers have more control and options than ever. Thus you are responsible for considering their desires and recognizing them.

You will drive brand loyalty if you make sure their engagement with your business is smooth, fun, and constantly improving.

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Acquire New Customers with Referral and Affiliate Marketing Tool for PrestaShop Store

Big brands like Amazon offers an affiliate marketing program and people are earning thousands of dollars with referral and affiliate marketing. It is proven to be a good source of passive income these days.

You might have heard terms like ‘refer and earn’ and came across the links on YouTube videos or blogs dominating a specific category promoting a product. People are making money by influencing others through good content and captivating tactics.

What is Affiliate Marketing?

Affiliate marketing is an opportunity to make passive income. It can work well and do magic if you know how exactly it works. Affiliate marketing is a type of revenue sharing technique. There are many tools available for affiliate marketing. One of the affiliate marketing tools is the ‘Affiliate and Referral Program‘ for your PrestaShop Store.

A person registers himself with an existing product selling website and gets a link for promoting the product. If that link works well and the product gets sold with that particular link, the person who promoted it will get a cookie. Yes, he will get some amount of money on behalf of that purchase. Yay! This is how it works.

Knowband developed a perfect solution for PrestaShop eCommerce store owners, an affiliate marketing tool named PrestaShop Affiliate and Referral Program. What is PrestaShop Affiliate and Referral Program? How you can grow brand awareness and acquire new customers with this affiliate marketing tool? What are the main features of the PrestaShop Affiliate and Referral Program?

We’ll answer all those questions in this blog. If you are interested in affiliate marketing for your store then you must know what ‘Affiliate and Referral Program’ is offering.

Features of ‘Affiliate and Referral Program’- an affiliate marketing tool

1.     Several types of referral

The affiliate marketing tool ‘Affiliate and Referral Program’ module allows the affiliate partners to invite new users through various means into your store. The affiliate partners can bring in new customers by sharing a referral code or a referral link with them.

Affiliate marketing and referral programs also allow the affiliate to generate voucher code. Besides that, affiliate partners can share the reference link on various social media platforms such as Twitter, Facebook, Pinterest, right from their affiliate account.

2.     Defined referral rate for the affiliates

a global referral rate can be set by PrestaShop store admin for the affiliate partners for the user registration and the order placement.

3.     Custom commission for each affiliate

Although the Affiliate marketing tool for PrestaShop the ‘Affiliate and Referral Program’ allows the store administrator to set a fixed global reference rate for the affiliate partners, they can customize this for every different affiliate.

4.     A voucher for affiliates on registration

PrestaShop Affiliate Marketing Module allows traders to assign a coupon on the successful user registration of the affiliates. The store administrator can set the value of the voucher and offer it in the form of a fixed discount or a percentage basis. There’s also the option to define the total quantity of vouchers and the limit of vouchers per user.

5.     Set validity for your referral program

The Affiliate marketing and Referral Marketing addon provide the option to run the specific referral program for a given time interval. If you define a time period, after the specified period, the reference code will get expire.

6.     Keep an eye on registered affiliates

With the Affiliate and Referral Marketing module, you can insight into registered affiliates and look into the details under the ‘Affiliate Customer’ section.

7. Obtain details of the clients referred

“Referral Listing” displays details of the customers who have done the registration via the affiliate link.

8. Check the incentives the affiliates earn

In the “Commission History” tab, the PrestaShop Referral tool allows the store admin to view the incentives earned by the affiliate partners.

9. Check for payout requests from affiliates

The affiliate marketing and referral marketing module allow the affiliate partner to obtain their payout/commission in the form of a voucher or cash.

The affiliate customer must raise a request to withdraw the commission earned from his/her account, which will then be reflected in “Payout Requests.”

Benefits of Referral and Affiliate Marketing Tool

  • Affiliate marketing increases brand awareness

Increase your brand’s popularity by arranging a multi-level affiliate program in the eCommerce website store.

  • The program gives refer and earn opportunity

Offer your customers a unique earning opportunity by displaying on the website an option to register an affiliate.

  • Gather email subscribers

With more registration, you can get more email subscribers. The data can be further used for email marketing strategies. The Affiliate and Referral Program is a boon to the cost of advertising.

  • Improved conversion

When the referent makes a purchase using the voucher code you can drive more conversions and hence more sales. Giving the affiliates exciting incentives can encourage them to bring more customers to you.

Final Words: People are looking for sources to build up the capital and earn more. This is a chance for eCommerce store owners to bring new customers to their store with the ‘Refer and Earn’ program. Affiliate marketing and a referral program can help you grow your PrestaShop business to the next level. Knowband presents the ‘PrestaShop Affiliate and Referral Program’ addon which helps PrestaShop store owners build brand awareness and effectively increase their user base.

Check out the admin demo and the front demo of the PrestaShop Affiliate and Referral Program module. If you have any concerns regarding this addon, you can mail us at support@knowband.com and our team will resolve your query by the earliest.

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