Category: Prestashop

How can F-Commerce Help you Stay Ahead of Competition?

Well, to start with, how it would feel like to promote the product on a platform which has over 4 billion user? Isn’t it amazing? The increasing trend of social media has gained an ultimate rise in the last decade. At present, if we take a closer look, then, we can easily realize that almost every internet user is using some kind of social media. The popularity of Facebook is one of top rated among all the social media platforms. Hence, F-commerce is one of the better opportunity to stay ahead of competition in the eCommerce world.

The approach to grow your web store’s presence on Facebook is not that difficult. The eCommerce owners can now make their presence on this social media platform as well. With Facebook store, the customer can place their orders while surfing their profile. The Facebook store is a smaller version of the original eCommerce website.

The primary aim of any web store owners is to reach out to the potential buyers and try to connect with them. A better connection ensures the web stores with more sales and at the same time higher rate of conversions. The trend of using the social media platform specifically Facebook as the mean of selling the products is new and very effective. According to a survey, “46% of the online buyers wants the websites to provide their services on Facebook, but only 23% provide it”. Thus, the demand for an online store on Facebook is quite high and the results corresponding to the Facebook store are quite positive. It won’t be wrong to say that F-commerce is the future of online selling.

Let us discuss some of the ways in which F-Commerce can help you in staying ahead in the eCommerce field.

1. Increase user Engagement

One of the important factor which plays a vital role in popularizing the product would be the user engagement. The power of Facebook is not unknown. Most of the people from the age group 13-70 prefers to stay active on Facebook. Thus, the online shops have better chances to reach out to maximum buyers on the platform. The Facebook shop helps the e-merchants to grow more and get better engagement from the customers. The more engagement a platform is able to create the better are the chances of making a sale.

2. Better access for the users

How about getting a chance to explore your favorite shopping site from your favorite social media platform? The thought may brings a big smile on the faces of the customers. The customers don’t have to access the website separately and can check on their favorite products from the social media platform itself. The Facebook shop helps the customers in making instant purchase decision. The idea of shopping through Facebook is quite exciting and it compels the customers to look out for better products using the social media platform.

3. Rising trend

It has been observed that the sites which provided their services using the F-Commerce has an abrupt rise of 33% on the sales made. Thus, opting for the better options is never a waste of efforts for the eCommerce store owners. Though F-Commerce may seem an additional job for the website owners, but the result are more fruitful than the overall effort of launching a Facebook store.

4. Easy promotion

The idea of promoting any eCommerce business is quite troublesome, but F-Commerce has made it quite easy. The Facebook shop even provides the option of social sharing. The option has proved to be one of the most efficient way in making sure that the products are promoted to the farthest of the customers. The advantage of using Facebook as a source of marketing is that the visitors in Facebook can share the products that they like with their friends and so a chain of free promotion starts which enables the web store owners to make better sales on the promoted products.

5. Increased conversions

The rate of conversions is one of the deciding factor in any eCommerce store. Every online vendor wants to get better conversion rates. Thus, Facebook shop proves to be an efficient step in achieving his target. The reach of Facebook is quite large, hence, it makes it possible for the eCommerce owners to reach out to maximum potential buyers. Thus, bringing about a significant rise in the total number of effective conversions.

6. Enhanced word-of-mouth

The important factor which leads to the growth of any business is an idea. All the web store owners are in search of various ideas and opportunities to promote their web store and their products. The idea of utilizing Facebook in order to get more popularity and at the same time better coverage is one of the added advantage that drives the web store owners to make better profits. Most of the customers have already know about Facebook and to access a web store using Facebook all they need is to click on a post, which is not a difficult task. The web store owners can make better use of the Facebook by making use of various modules such as FB wall post module which adds more convenience to the users.

Conclusion

The trend is shifting from the restricted media platform to social media. Most of the people are quite aware with the concept of social media. If the web store needs to get higher conversion rates and also make better sales than picking the F-Commerce route will suit best to them. The optimization of the web store to meet customer requirements help in reaching out to more buyers. It is well set up, people can access it easily and most of all it provides the feature of social sharing. Hence, the web store owner must not care much about the social promotion of the product.

Prestashop FB Store is one such addon for the Prestashop eCommerce stores that can help the e-merchants set up their shop on this platform. So, the store owners can now cater a larger audience with minimal effort.

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How can Prestashop Page Maker help Optimize your eCommerce Website?

Every web store needs to provide better features and quality contents in order to improve the customer interaction. This is one of the important steps for getting better traffic on the web store. Due to the availability of the multiple web stores it becomes an important aspect for the web stores to come up with better and unique ideas in order to direct the maximum numbers of visitors to the checkout page.

An eCommerce website is a collection of multiple products. The seller might need to sell products in various category or he may be looking for the separate landing page. Hence, it becomes a difficult target for the store owners to create and maintain the CMS. In such cases, they have to highly depend upon the developer team to develop them a page, where they could showcase their new brands or more products from other category.

So, if you are looking to add more web pages without spending much on the developer team, then, you can do it by using Prestashop Page Maker module. The module allows you to create easy web pages for your website without requiring any technical knowledge and within a small time. So, creating space for your new content has now become way too easy. Just get the plugin and install it on your web store and you are all set to go.

Let us discuss some of the advantages that the Prestashop Page Maker holds in optimizing your eCommerce website.

1.  Effortless CMS

The most alluring advantages of using the Page maker addon is that it provides an effortless way to manage your Prestashop eCommerce website. The contents on the website can be presented in an uncluttered and enticing way with the help of the module. It reduces the clustering of various content of the web store in a single place. The web store looks more organized and the products get a better exposure by providing new space for various usage. It also helps the seller to be free to provide various links in order to make web store more engaging. The ultimate aim of providing various opportunities to explore the web store for the customers is fulfilled to a very large extent.

2.  Better User Interaction

The customers always seek better interaction with the web store. Introducing new landing pages for different products or for any special event enables them to read the product more vividly and with ease. Most of the time, if the web store doesn’t provide proper distribution of the products and contents, then, it may upset the customer. At the same time, it may even curb their purchase intention. Thus, providing more and better links and pages help them to explore more and better. It helps the clear their mind and make a purchase on the product after reading about the products in a more detailed manner.

3.  Web page creation in minimal time

The availability of less pages binds the seller to keep the products description clustered it a single place. It makes the customers to put more efforts in making search for a particular product. It may result in the loss of interest of the customer in making any purchase from the web store, which ultimately results in loss of customers to the sellers. Thus, saving time and efforts to the customers plays a crucial role in determining the success of the web store. The customers are free to use the web store as per their convenience. The better results lead to satisfied customer and a better experience making a purchase. The plugins allows the store owners to create their desired web pages with minimal efforts and without any technical knowledge.

4.  Customized pages

With more product availability, comes the requirement of making more customized contents. The web store can now customize the web store as per their convenience. The main target is to make shopping better for the customer and the customized web store provides a detailed result of the searches made by the customers. The results are better engagement of the customers, meanwhile getting better conversions. The lack of pages for product, blogs and support pages makes it difficult for the customers to browse with ease on the web store, which ultimately lowers their morale for making a purchase from the web store. Thus, Page Maker module eliminated this factor of disappointment for the customers.

Over to You

The power of a web store lies within the various space provided by the seller to make shopping easy. Thus, pages and spaces for various options must be available in plenty so that no customer feels left out of the information and details that they were seeking for. Also, the plenty of pages makes it easy for the web store to make better sales.

For more Information About Prestashop Product Video Module visit here:-

Module Link: https://www.knowband.com/prestashop-page-maker

Youtube Link: https://www.youtube.com/watch?v=UnxrntEv7CE

User Manual Link: https://www.knowband.com/blog/user-manual/prestashop-page-maker-module/

4 Ways One Page Checkout can Help Optimize the eCommerce Store

One of the main objective of any store owner is to provide the customers with a better shopping experience. The eCommerce companies need to provide better connectivity to the customers with the web store. At the same time, in order to get a better and a larger traffic on the web store, a flawless transaction needs to be ensured. The online shoppers prefers to make purchases only if the web store offers easy approach and with minimal efforts.

One of the feature which enhances the user experience of the web store is One page checkout. The one page checkout functionality can be added to a Prestashop site with the help of Prestashop one page super checkout addon. The same extension is available for Magento, Opencart and other eCommerce platforms as well. The one page checkout extension enables the customers to complete their transaction and make the product purchase under the same page. The one step checkout is one of the best feature for reducing the exit rate at the checkout page. The customers are annoyed if they are redirected to lengthy checkout process in order to complete the purchasing. Thus, one page checkout makes sure that the customers can complete the purchase by filing up all the necessary details in one single page and provides the customers with easy approach to complete the purchase.

Let us discuss some ways in which super page checkout can help in optimizing the eCommerce stores.

1.  Better approach

The one step checkout is an easier approach provided to the customers to complete the transactions. The customers doesn’t have to be redirected to different pages in order to make purchase. The customers will like the idea of one page checkout as it reduces the time and effort consumed in reloading the web pages. The one page checkout even ensures the seller that they are able to enhance the much-needed the user experience, especially when they are a step away from making the payment.

2.  Convincing

The idea of using super page checkout is more convincing than the traditional idea where the customers has to be jumped from page to page filling out all the details. By using one step checkout module the seller can help the customer to make purchase and complete the process and save some healthy amount of their time and efforts. A better and convincing approach which helps the seller to directly interact with the customers and compel them to complete the transaction. The one page checkout helps in boosting the sales and generate immediate conversions.

3.  Time saving

The whole idea of shopping online is to save their time on transaction. About 1 in every 3 transactions gets canceled by the customers due to the time consumed during checkout. Hence, the stores must make sure that the customers doesn’t have to send a lot of time while trying to complete the transaction process. The one step checkout helps the customer in saving the time, while the seller can generate better sales and at the same time the rate of conversions are increased significantly.

4.  Instant purchase

One of the best feature provided by the super page checkout is instant purchase. Mostly a regular customer would store the necessary details of all the payment methods he chose. Thus, the store has already access to basic information of the customer’s account. Thus, all that customer needs to do is enter the security code and PIN number to complete the payment. The one step checkout encourages the idea of instant purchase.

Conclusion

The process of purchasing becomes little tough for the customers at many occasions. Thus, the web stores must always come up with better and innovative options to make the purchase of the customer easy and simple. Therefore, using different modules help ensures easy checkout and flawless transaction. The one page checkout helps in making it easy for the customers and at the same time enables the seller to boost the sales.

For more Information About Prestashop One Page Supercheckout module visit here:-

Module Link: https://www.knowband.com/prestashop-one-page-supercheckout

Youtube Link: https://www.youtube.com/watch?v=1yLcXToR6-g

User Manual Link: https://www.knowband.com/blog/user-manual/prestashop-one-page-supercheckout/

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5 Facts you didn’t Know about PrestaShop Mobile App Builder

The introduction of mobile apps has made the concept of marketing way too easy for the sellers. With more than 4 billion people having access to mobile phones, it has made it easy for the eCommerce store owners to grow their store and get better sales. The better advantages to introduce mobile apps in order to grow business is due to the easy accessibility to the users. The visitors don’t need to access the web store using the desktop site and at the same time, a large number of mobile users makes it easy for the seller to improve their product visibility.

The idea of adapting to mobile apps in order to get better growth and sales of the web store is trending Most of the eCommerce stores have either shifted towards mobile apps or are shifting towards them. They provide a better platform to grow the store. Meanwhile, the seller can always be sure that the convenience that the customers have while accessing the web store by using the mobile app is quite better rather than accessing web store from desktop sites.

One of the better approach to shift your Prestashop store to the mobile app is by using Prestashop mobile app builder. It helps the stores to get a mobile compatible app for better growth of the store. According to a survey, “Almost 76% of the customers prefer to make an online purchase by using mobile apps”. Thus, it shows the effectiveness of mobile apps in boosting the sales of the store. Moreover, mobile apps prove to have a better rate of conversion than desktop sites. This factor compels most of the web store owners to get a mobile app for their eCommerce store.

While there are many hidden facts about the mobile app which are not commonly known by everyone. Let us discuss some of the facts that may encourage you to get a mobile app for your store.

1.  Compatibility

One of the best features of the mobile app is compatibility. The mobile apps redesigned in such a way that they can work with any platform. According to research, “Android and iOS contribute to 99% of the total mobile phone UI”. Thus, mobile apps are designed in such a way that the seller can get the compatibility with any of the OS. It helps the store to gain the required customers irrespective of the OS their mobile phones work on. Hence, mobile apps serve the purpose of all mobile users. Mobile app helps in improving product visibility to every customer.

2.  Customizable Design

Most of the time, a store owner would want to develop a mobile app which showcases the best features of the web store. Thus, the seller would want to customize the app in their own way. While the mobile apps are fully customizable and allow the seller to edit every single feature of the mobile app. The seller can decide the color of the font to the display picture of the mobile apps. It helps the seller to be expressive and at the same time, the better appearance encourages the customers to explore the web store as per their needs to find better products.

Nowadays, there are various automated modules which allows you to design the home screen on your own. The store admin can easily showcase a desired theme/occasion just by adding various attributes (Banners, Sliders, Products, Categories etc.) from the module backend. Moreover, you even get the full access of web-admin panel to configure every functionality of mobile app. Further, more info about mobile app designing could be found here.

3.  Responsiveness

The response generated by the mobile app builder is quite large as compared to the desktop sites. Hence, this makes a plus point for the seller to get a mobile app for the web store. The mobile app catches the customers quite precisely and offers them various features which were not accessible using desktop sites. The responsive feature of the mobile app helps the seller to grow the store in a unique way and generate better sales and at the same time gets immediate conversions. The eCommerce mobile apps with multiple screen-size support work effectively on all the handheld devices and enhnaces the shopping experience of the users.

4.  Enhanced Visibility

Mobiles are quite popular in comparison to desktops or laptops. Most of the people have access to the mobiles which makes it a better medium to promote the products. Thus, the seller can be ensured that the visibility of the products is not compromised using mobile apps. At the same time, mobile apps prove to be more effective in engaging customers. The customers are more likely to visit a web store from their mobile phones as compared to desktop sites. The additive feature of reachability of the customers to mobile phones rather than to desktops proves to be an added advantage of having a mobile app for the web store.

5.  Interactive User Interface

One of the immediate advantages of using eCommerce mobile apps is because of better interaction with the customers. Most of the time a customer is looking for a better platform in order to make a purchase. Thus, mobile app proves to be more interactive as compared to desktop sites. The customer could get better deals and offers using the mobile app. In the meantime, mobile app builder provides the feature of social sharing and instant purchase which helps the customers to make a purchase without having to spend a considerable amount of time. This helps the customers to make a better purchase and at the same time have fun and good experience with the web store. The mobile app builder ensures the seller about the re-arrival of the customers to the web store for their future purchases.

Conclusion

Mobile apps are one of the advanced methods to promote the eCommerce store. The sellers need to provide the customers with a better and portable approach to make the purchase and with the growing popularity of mobile phones, it has become quite easy to do so. The mobile apps can be molded as per the seller’s convenience and in the meantime providing the customers with better services and experience which encourages them to visit the store again.

KnowBand is offering the pre-configured Mobile App Builder solution to convert your store website into a native mobile app in a few clicks. Even, if the eCommerce store admin is not having any specialized knowledge or technical knowledge he/she need not worry! This Mobile App Maker module is also providing the mobile app in the easiest and cost-effective manner. KnowBand provides the best Mobile App Builder plugin for various platforms like – PrestaShop, Magento, Magento 2, OpenCart, WooCommerce, and Shopify.

The mobile app creation process with Mobile App Builder plugin is just a matter of a few steps:

Step 1: Purchase the automated Mobile App Builder module from the KnowBand store.

Step 2: Share all the specifications/requirements regarding the app with us.

Step 3: Get the APK/IPA in one day for publishing on app stores.

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How can Shipping Manager Help in Ensuring a Seamless Transaction to the Online Shoppers?

Apart from the heavy discounts and the offers that the customers can avail through inline marketing is the better experience that they get while shopping. It encourages the customers to make purchase again from the eCommerce stores. The stores too work in the direction of providing better services to their customers. Most of the time a seller will tend to provide better services as primary concern rather than the products. It helps the customers to connect better to products and at the same time the seller can get a boost in their sales as well as a higher rate of conversions.

If a seller wants to grow the business that they must be sure about the product quality, user experience and the checkout ease for the customers. According to a survey, “23% of the customers cancel their transaction due to the shipping charges”. Thus, the seller must make sure that he can provide the customers with free shipping whenever possible. It ensures that the customers won’t have to pay any extra money for the shipping of products. It encourages the customers to complete their purchase. The sellers can provide free shipping based on many factors like location of the customer, the cost of purchase, weight of purchase etc.

If you are a Prestashop site owner, then, you need not worry about managing your shipping any more. The Prestashop Shipping manager module is one such addon that can help the sellers manage this aspect of their site with minimum hassle. There are times when a customer qualifies for free shipping or charges, based on different factors or else the merchant wants to charge some amount on the cart. The addon enables the seller set the rules and regulations for shipping charges.

Let us discuss some of the factors that need to be considered in order to evaluate shipping cost.

Offer relevant information

With the introduction of the shipping manager, the customer get to know how much shipping costs they will have to pay for their products. Thus, it engages users in order to make a purchase accordingly. Most of the time the customers can relate them making a purchase. At the same time, the customers also gets free shipping on qualified cart value which help them make their purchases accordingly. The seller can always be reasonable while providing the shipping cost. It is a win-win situation for both the seller and the customers.

Low abandon carts

Most of the time, if a customer has made a purchase and during the checkout they are being charged with shipping cost. This tempts them to cancel the transaction and quit store. Thus, it increases the number of abandon carts. So, in this case the seller must be careful that they can provide free shipping if the customers are within the reach of the store. It helps in lowering the number of abandon carts and at the same time the customers leaves the store with a satisfaction. It ensures the customers return t the store for making future purchases.

Seller’s convenience

Many times the seller needs to deliver products to a remote location. Thus, the shipping cost added to the seller’s pocket may lead him to a loss in making sale. Thus, by using shipping manager module the seller can charge reasonably about the product delivery cost. It helps the seller to not make any loss on the sales of the product. The seller can use charges based up on different modes of fares on making the delivery. This way the seller is sure that he is not losing enough by making a deal while the customers receives the products they want.

Improved customer services

The usage of shipping manager ensures your customers of the prices they need to pay on delivery of their products depending upon their location and the product. Thus, it helps in making the customer services better. The customers are already made aware about the charges. So, they are free to choose the products and the charges they pay. More often, the products which qualifies for free delivery cheers the customers up as they don’t have to pay charges on their delivery. It keeps the customer’s satisfaction and the seller’s profit both in mind. Thus, helping the seller to generate better revenue and the customer’s with timely delivery of their products.

Over to You

The shipping charges are one of the major concern of the seller as well as customers. In order to create a transparency the seller must use reliable method. Thus, shipping manager ensures that the charges are reasonable and at the same time it helps the seller to follow the eCommerce trend in order to get the better profits from the store.

For more Information about Prestashop Shipping Manager Addons visit here:-

Module Link: https://www.knowband.com/prestashop-free-shipping-manager

Youtube Link: https://www.youtube.com/watch?v=OsJ5ieoym90

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Simple Approaches to Boost your Sales using Facebook

Facebook is one of the most widely used social media platform with more than 1.5 billion users. It gives a chance to sellers to grow their market using these platforms. Especially for the eCommerce ecosystem, Facebook has a very large user engagement. People, in general, prefer to make a purchase only when they have an easy access to the products. Thus, Facebook is one such platform where eCommerce store owners can connect with their potential buyers.

The sellers need to make proper moves and planned steps to promote their products through Facebook. Social media platforms can really serve the purpose and it provides the eCommerce stores with immense opportunities to grow their market. If you own a web store and want to grow your business using Facebook then this article may help you in finding some of the best methods to approach the customers through Facebook.

Following are some of the ways to promote your brands and products through Facebook.

Facebook Store

The Facekbook store is one of the trends for the current eCommerce store owners. Setting up a Facebook store can help the sellers to directly make sales of their products on Facebook. The store works mostly like the web store and has most of the products, offers and deals provided by the original web store. It is a better alternative to marketing, which allows the customers to purchase products from the sellers using the Facebook store. Facebook shop highly boost the conversion, mostly due to the more users. However, syncing the large number of products of the website on the Facebook shop is intimidating for some merchants. Prestashop Facebook store module is one such addon that can help the Prestashop store owners in setting up their shop on the social media platform. Thus, it offers an effective way to target online shoppers on Facebook in just a few simple steps.

FB Ads

One of the best method to promote your eCommerce store is through FB ads. It enables the seller to showcase their website’s products through Facebook ads. The web store owners can post an ad on Facebook depending on the behavior of their online shopper. The seller can post ads when they feel it is most likely to be viewed by the visitors. According to a survey, 5:00 PM is the peak period of most number of users present in Facebook. Therefore, the seller can use these ads to promote their store.

FB Album

To make direct sales from the store is to provide a visual aid with the product. Thus, Shopify site owners can now synchronize their product images to Facebook by using Shopify FB album module. It helps the customers to get an insight of the product before purchasing it. The image proves to be a better option for the customers before making purchase. It has been found out 46% of customers prefer products with images, thus, better chances of conversions.

FB Campaigns

A better approach to keep the visitors informed about the products, offers and discounts is organizing campaigns through Facebook. The web store owners can organize contest and giveaways to the visitors in return for their email ids. It promotes the product and at the same time helps the sellers in increasing their fan base. Thus, the store owners get access to more number of customers. It increases the product visibility as well as the chances of conversions.

FB Sharing

Most of the customers who viewed your products on Facebook has the option to share it. Thus, FB sharing helps the seller in promoting their web store without actually promoting it. The customers have a psychological tendency to buy a certain product after it has been approved or suggested by others. Thus, the FB sharing option comes into play. Customers who liked your product will share it and it enables other to make purchase based upon their responses.

Conclusion

The Social media usage is at peak and if the sellers want to grow their market than ignoring Facebook is worst mistake. In order to promote their store the sellers need to follow the various market trends and adapt effective means to promote their businesses on social media.

For more Information About Prestashop Facebook Store module visit here:-

Module Link: https://www.knowband.com/prestashop-fb-store

Youtube Link: https://www.youtube.com/watch?v=Vywzv9uEknE

User Manual Link: https://www.knowband.com/blog/user-manual/prestashop-fb-store-module/

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Boost your Social Media Presence with these Tips

The presence of social media has boosted the sales of the eCommerce store to a very large extent. The web store owners now has more opportunities to promote their business using the social media platforms. Most importantly, the huge customer base of the social media provided immense boost to the growth of the web store. The sellers need to use better strategies in order to reach out to the potential buyers on these platforms. Most of the stores have started to use these social media platforms to boost their sales.

In order to grow the web traffic for the eCommerce store, the seller need to use better approach. The customers are more likely to use the store services, if they find the approach used by seller much convincing. One of the best platform to approach customers on these social media platform is through Facebook. It has more than 2 billion users, which can be very useful while considering the growth of the eCommerce store. As more people are likely to engage themselves with the store, if the visibility of the store is max out.

One of the important factor about promoting the store on Facebook is to increase the fan base of your page. The sellers needs to be creative and expressive while doing so. Most of the users on Facebook tend to follow the pages of their favorite online website. Thus, it becomes quite important for the seller to provide the proper and appropriate content to the customers on this platform. With proper steps and better ideas the sellers is likely to be get noticed and has a better chance of increasing the sales of the products. It serves as a better medium for getting new customers and at the same time making immediate conversions.

Let us discuss some of the approach that the seller can follow to boost their social media presence.

1.  Social media store

The web store can get their stores enabled on the social media platform. The stores supports marketing of the products available on the web Store and if the customer wishes to explore more than they can be redirected to the web store through these Store. It increases the traffic on the Web Store and provides an interactive platform for the visitors. These stores are simple and easy to operate. The content on these stores can be optimized to increase its reachability. It helps in generating leads. Facebook store is one of example of such stores.

2.  FB album

One of a better approaches to gain more customer’s attention is by providing them with better insight of the products. Thus, using FB album can help you in doing so. Prestashop Facebook Album plugin is one such module that offers an effortless way to the Prestashop store owners to post the photo album of their products on the official FB page of their store. It enables the seller to provide better glimpse of the product to the customers. It is an easy way as the seller can synchronize the content of their web store to Facebook and then the images of the products from web store will automatically be uploaded to the Facebook page. It improves product visibility and also it’s chance of better sales. The FB album also supports the factor of Social Sharing.

3.  Increase the number of likes

One of the tending feature of improving your fan base on Facebook is by compelling them to like the Facebook page. It helps your site get better fans by generating automatic discounts for the customer who likes your page on Facebook. Prestashop super fan module increases the traffic on the web store and at the same time helps improving the visibility of the web store on Facebook. The store visitors gets discounts and offers after liking the page. The intriguing factor will surely enhance the number of likes you have on the social media platform. The concept is new and most of the store have started to use it. It helps in generating leads with better opportunities of conversions.

4.  Social login

Most of the time customers want to access the web store without having to go through troublesome process of signing up again and again, to gain access to multiple websites. Therefore, in order to increase web traffic and boost the rate of conversions, different approaches are used by the sellers. One of the approach is the feature of Social login. The Social log in enables the user to browse the various products, provided by the web stores without signing up separately to the website. The Social login provides an option to the seller to direct more traffic to their website. It enables the visitors to sign up to the web stores using their Social Media log in details.

Conclusion

The concept of promoting web store using social media is quite useful. It has helped the stores to boost their sales and get better conversions. In order to be more effective with the web store the seller needs to follow some better approaches which will help them to improve their growth a lot.

For more Information about Prestashop Facebook Store Module visit here:-

Module Link: https://www.knowband.com/prestashop-fb-store

Youtube Link: https://www.youtube.com/watch?v=Vywzv9uEknE

User Manual Link: https://www.knowband.com/blog/user-manual/prestashop-fb-store-module/

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Are the Promotional Emails any Good? 5 Reasons you can be Certain

The concept of eCommerce is not new. Most of the sellers have opted the virtual platform for selling their products. Hence, online marketing has become inevitable part of the eCommerce ecosystem. Customers now need not visit the physical store in order to search for a particular item. In the meantime, the competition faced by the online seller is also increasing day-by-day. There are n numbers of web store, so, retaining the existing customer base and acquiring new ones is not an easy task. Therefore, sellers need to come up with better and advance strategies to engage their customers.

One of the best way to stay in touch with your customers and make shopping easier for them is to keep them notified about the store products. The seller can keep their customers notified either by emails or SMS notification about any new product or any ongoing discounts. This feature ensures that the customers are in sync with your web store’s activities and offerings. It improves the customer-seller relationship and ensures that the customers is likely to make purchase for the next time too.

Are you still on the fence for using this tool of email marketing for your eCommerce business? Let us discuss some of the ways by which this method may be useful.

1.  Easy approach

As most of the time if a customer finds a product, which they desire to purchase is out of stock, they leave the website. In order to keep a track of the products re-stock, the customer will have to visit the web store again. In this case, the seller needs to step up and keep their customers informed about the product’s current status. By using this approach, it becomes easier for both the customer and the seller to fulfill the purpose of shopping. All that seller need to do is, drop a post or an email regarding the product and the customer can use the information and purchase the product. The customers can be notified about any product that is back in stock in your Prestashop site by using Prestashop Back in Stock module. The best part of this plugin is that the customers need not keep checking the web store again and again in order to make sure that the product is online. The immediate use of this module makes sure that you have a better web traffic and better rate of conversions.

2.  More conversions

If a customer, who was willing to buy certain product finds it out of stock than he will half -heartedly move out of the store. Suppose, if the seller informs him that the product is back in the stock and available for purchase. It will tempt the customer to visit the store and take a look at the product once again. The approach improves the web traffic and at the same time makes sure that the rat of conversion is boosted.

3.  Offer Promotion

The main idea to promote products is to improve their visibility. It is not just the products that requires promotion, but even the discounts and giveaways that you are offering online should be brought in the notice of the customer. The more it is promoted, the more customers will know about it and greater will be the chances of conversions. Thus, by dropping some emails or notification, the seller ensures that the product or offer is reaching out to maximum people. As the product visibility is increased, its chances of selling increases at the same time. Therefore, this idea helps the seller in increasing the reach-ability of the product and collecting more traffic o the web store.

4.  Low cart abandon rate

Many times, customers add a product to their wish list and then move to check out page to complete the purchase. If the product at that time is out of stock or they are not satisfied with the prices, then, apparently customers will leave the cart unattended. Well, by using email marketing wisely, the seller may ensure that all the customers who did not complete the order are compelled to return to the store once again. Giving some surefire reasons to the customer to complete the order, the abandoned cart email helps in lowering the number of abandoned carts.

5.  Satisfied customers

The custom emails are customer-centric and are aimed at enhancing the user satisfaction. The customers get to know about the status of the re-stock of their favorite products, new arrivals, coupon codes and other such things without any efforts. Thus, customers can browse the store and make purchases. This imparts a feeling of satisfaction among the customers by providing such a feature. The customer bounds to visit the store again and make purchase. Thus, increasing the customer count and rise in conversions to a significant amount.

Conclusion

The seller must always work in the direction of making services better for the customers. It helps them improve relations with the customers and at the same time get higher conversions. The idea of providing customers with such a feature compels them to come back to your store and check for the products.

For more Information about Prestashop Back In Stock Module visit here:-

Module Link: https://www.knowband.com/prestashop-back-in-stock-notification

Youtube Link: https://www.youtube.com/watch?v=hsp6LMhBkVU

User Manual Link: https://www.knowband.com/blog/user-manual/prestashop-back-stock-notification/

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5 Exit Popups that can Lure the Visitors Back to the Store

The duration of the stay of a customers on a web store depends upon several factors. Some of them includes better interface, product quality, deals and discounts. The balance between these factors must be maintained, so that, the customer finds the store interesting and products worth purchasing. Since the various eCommerce stores are providing the same products and offers, it has become difficult for online vendors to keep up with the competition.

If the eCommerce store owners provides some tempting offers through creative means then the customers may re-engage them with the web store. This is when the role of an exit popup comes into play. These exit popups can be presented to the customers when they are about to leave the website and may help to get their attention back on the products offered by the eCommerce store.

Let us discuss some of the exit pop ups which can increase re-engagement to your web store again.

Urgency pop up

It is human tendency to procrastinate. The ability to make decision instantly is a rare sight. Customers too tend to delay the idea of entering email ids to avail offers. Thus, to make customer engagement more natural adding an urgency plays the part. When the customer are offered some discounts with a deadline or the time period of that offer validity, it lures them to take a look at the offer and even avail it. This urgency exit popup ultimately diverts the customer back to your store.

Spin and Win pop up

One of the best way to provide offers to the customers is by adopting creative means. The interactive design and way of presentation must grab the customer’s attention. Thus, Prestashop Spin and Win module helps the eCommerce store owners to offer an eye catching exit pop-up. This exit popup presents all the offers and discounts to the customer with fun and playful way. The Spin and Win pop up lets the customers avail different offers by spinning the when and getting offers. The exit popup even provides a decent look to the web store.

Survey pop up

What could be a better deal for the customers to get instant discounts by answering some random questions? The customers can be asked to answer some random questions and at the end provide them with the offers. The natural tendency of participating in a competition and winning something diverts their attention back to the store. Moreover, the customer will willingly take the offers, after all he claimed it fair and square. This survey exit popup keep the customer’s enthusiasm up and also prove to be an effective way in term of generating revenue and boosting conversions.

Coupons pop up

It is a very difficult job for the sellers to get the attention of their customers through conventional means. Thus, the sellers need to come up with different ideas. Giving away a free coupon code which can be applied in the next purchase boosts the customer to enter the store and redeem the offer. The coupons can be provided with a code that doesn’t require any subscription to redeem. It tends the customer to re-enter the store, use that coupon and make a purchase. The coupons exit popup prove to be a better means of redeeming offer as the customer can directly avail the offers.

Freebie pop up

The best idea to lure customers to enter the web store again is by providing them freebies. The seller can generate a freebie exit popup, which would ask the customer to make a purchase on one of the item and get a free product with it. Thus, this exit popup will enhance the customer’s engagement with the website, forcing them to enter and make a purchase on their favorite products. One of the most efficient method to improve the conversion rates.

Over to You

The customer have become smart and are always looking for better opportunities. In order to gain more customers the web store owners need to focus on better customer engagement and satisfaction. Thus, using some creative exit popups will ensure that your customers are attracted back to your web store and at the same time they do avail the offers provided by you. The idea of presenting exit popup may definitely optimize your sales to certain height.

Most of the time, if customers tend to leave the store if they don’t find compelling reasons to stay. It’s a natural human tendency to keep looking for a better options. Even a single loss in conversion directly affects the sale of the store and results in a downfall of the overall revenue. Thus, in that case it becomes a challenging problem for the sellers to lure the visitors. If proper measures and steps are taken by the seller than he may not lose the customers and get the customers re-directed back t the store.

For more Information about Prestashop Spin & Win Module visit here:-

Module Link: https://www.knowband.com/prestashop-spin-and-win

Youtube Link: https://www.youtube.com/watch?v=BaZusEsKl2M

User Manual Link: https://www.knowband.com/blog/user-manual/prestashop-spin-win-module/

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