If you are looking to take your eCommerce business to new heights and make better revenue, then, social media may be the card. The vast engagement of the users on social media platform has proved to be an important aspect for the online sellers to use this platform for better promotion. Amongst all the social media platforms Facebook is one of the most widely used. Therefore, this is an inevitable aspect for the merchants in order to establish their web store and make better sales and immediate conversions.
Facebook store helps the eCommerce store owners to take their business on the social media platform as well. Facebook shop is one of the quickest approaches to gain higher traffic and increase user engagement. Prestashop Facebook store module is one such addon that can help the Prestashop store owners to incorporate their own shop on the social media platform. It is a proven fact that customers tend to purchase a products only when they come in their notice. Hence, Facebook shop proves effective as the seller can make sales on web store using the Facebook store.
If the customer finds something worth buying then they are redirected to website from the Facebook page. This features helps in increasing the visibility of the products through Facebook marketing, ultimately increasing the conversions and generating more revenue for the seller.
Let us briefly discuss how Facebook store can help you grow your web store and get better conversions.
The number of Facebook users are growing dad by day. It is estimated that there will be 3 billion user on Facebook in next couple of years. Thus, it ensures that the product is viewed by a large audience. The product can get better visibility which helps the seller to make better sales with the help of Facebook shop. Moreover, the seller can always redirect a good portion of this traffic to their website directly. The Facebook store ensures the seller about making better sales and at the same time the number of conversions are also increased. Thus, Facebook store is a simple approach which could surely help in growing web store.
Facebook store is one of the ways to ensure social sharing. Many times if a product posted by seller is liked by the visitors than they may be likely to suggest them to some of their family members or friends but it is not possible along the desktop website. Thus, the Facebook store enables the feature of social sharing where the visitors can share the products with their known ones. The Facebook shop helps the seller in many ways. Firstly, the seller gets free promotion of the product and secondly, the visitors who share might lead the product to a potential buyer which helps in making the sales of the product quite easy. Therefore, Facebook shop helps in making better conversions.
One of the best advantage of Facebook store is that, it is quite reachable. Most people do possess a FB account. Therefore, it becomes quite easy for the seller to reach out to the potential buyers. The visitors could access the web store using Facebook, which makes it quite easy for the seller to make sales. One of the major encountered problem by the seller is to find a good and well known platform in order to promote the product. With Facebook store this problem is minimized and at the same time the chances of getting better conversions are increased considerably. In addition to this, the merchants can even increase the number of followers on their Facebook shop. For this, you can lure the customers with discounts and offers in return of the likes. Prestashop Superfan addons is one such way to compel the visitors to follow you on Facebook.
What could be a better option for the visitors to browse for their favorite product while checking their Facebook profile. Thus, Facebook store ensures the seller that the customer don’t have to leave the social media platform and at the same time they can purchase products. It improves the customer’s experience and helps the seller to make better sales.
Most of the people who use Internet has an easy access to the Facebook. Thus, establishing a Facebook store helps the seller to make sure that the web store has a high chance of getting a better access. The visitors can access Facebook using mobiles, tablets and other devices. Therefore, the idea of accessing the web store just by using the desktop site becomes obsolete and most of the time the customers has the choice to browse the Facebook store using any mode. Using Facebook shop approach removes the barrier of limited form of access to the web store. Thus, a better coverage ensures the web store to get more visibility and a better conversion rate.
Most of the eCommerce stores are shifting to social media for the better growth of the web store. One can’t ignore the power of social media in order to improve the growth of the web store. Doing this might result in losing a large portion of potential buyers who would have otherwise made purchase using the Facebook store. Thus, following the social media trend in order to improve the store’s growth might help the seller in a much better way to double their conversions.
Module Link: https://www.knowband.com/prestashop-fb-store
Youtube Link: https://www.youtube.com/watch?v=Vywzv9uEknE
User Manual Link: https://www.knowband.com/blog/user-manual/prestashop-fb-store-module/
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