Category: Ecommerce

6 Ways to Optimize the Consumer Decision Making Process

The idea to persuade the consumer to make a purchase is quite challenging. The problem starts from the minute one as the customer enters the web store. The first thing that a store owner needs to be sure of is the customer’s intention of making a purchase. Once the intention is clear, then, compelling them to complete the transaction becomes easier. Gaining customer’s trust is biggest factor that contributes to conversion. The web stores can start to make better sales and at the same time the customer will also not hesitate to return to the site once the trust is created. A customer wouldn’t walk directly into web store and seek for their help. They must be provided with hint, shown a path and then led by the website.

The interface and the design of the website plays a crucial role in controlling the customer’s actions inside the web store. The web store can also use various approaches in order to persuade or temp the customer to make a purchase. This can be done by following some of the features as listed below-:

Show them the importance

One of the important factor which helps in deciding the consumer behavior of decision making would go directly by showing them the importance of product. The consumer may not have a clear thought on making purchase on any object. In that case, the web store can use this fact as for their advantage. The suggestion showing the consumer with the products that might help them with their daily routine. The contents and blogs of the site should be structured in such a way that it provides the solution of the problems being faced by the online shoppers. For instance the web store can suggest a customer with the choice for a water purifier, if their recent search shows refrigerator. Thus, the customer can easily relate the two of them and will not hesitate to make a purchase on water cooler when he is already sending a larger sum on refrigerator.

Urgency of the situation

How about making your customers realize about the immediate action needed to take in order to fulfill an action. The web store can use the timer facility such as provided by Prestashop Shipping timer, where the customer can receive the product on the particular day, if ordered within the given time period. It helps the customer to clear their thoughts on making a purchase on the products as they were about to take it and ordering it sooner will result in early delivery of the product. Thus, the customer who was confused about making a purchase on the product is trying to make a purchase as soon as possible. The same can be used by the web store in different forms.

Bribe your customers

One of the most effective way to control the customer would be by bribing them. In this context the web store can provide various offers and discounts on the products that they want to sell to the customers. The customers will be more eager to make a purchase on any product if it is available to them on lower price than the actual price. The web store can always use this technique to encourage the customers to make a purchase on the products which the web store wants to sell them. One of the better approach to this method would be provide some other kind of offers such as combo products at lower price or a better idea would be chance to make it large by availing free coupons or scratch cards which can later be used to get some other freebies. It is one of the most effective way in which the seller gets to control the behavior of the customers. Providing giveaways in an enticing way such by using Prestashop scratch coupons or Prestashop Spin and Win can help you bring your customers to the checkout page. Similar extensions are available for Magento such as Magento Spin and Win and scratch coupon as well as for other eCommerce platforms. You can optimize your site accordingly.

Assist them during the purchase

Everyone appreciates help. The web store can always make extra efforts in helping the customer make a purchase. By doing so the web store gets the chance to reach closer to the customer and at certain point the web store could start to persuade the customer by showing them suggestion or offering them with products that may fit to their cause. The customer has a feeling of trust towards the web store as they got assistance the whole time, so the customer might want to give a good look at the suggested items made by the web store and if the conditions are right then the chances of customer making a purchase on the products are quite good.

Descriptive and expressive

The web store can also use the words and contents in order to fill up the customers with ideas to make a purchase. According to a survey,” Almost 42% of the people like to make a purchase on the product after they are provided with the product video”. Thus, the web store can initiate these kinds of steps in order to make sure that the cueCommercestomers is right on the spot where the web store wants them to. The inclusion of the public reviews and feedbacks is another major target that a customer sees before making a purchase. As, the product with positive feedback is twice as likely to make a sale on the product with n feedback. Therefore, the web store can highlight the products with positive reviews so that the customer may go on to make purchase on them without any second thoughts.

Conclusion

The process of understanding the consumer behavior in order to aid their purchase decision may help the web store in multiple ways. Provide compelling reasons to the customers to make purchase and boost the rate of conversion right on the track.

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How to Tackle Abandoned Cart Killing your Business?

If we were to name of the biggest nightmares for the online merchants than it would be the abandoned carts. In order to increase the conversions and reduce the cart abandonment, the website needs to engage the customers right from their first visit to the point when they checks out of the website. One of the best ways to reduce the rate of abandoned carts is by keeping a track on it and remarket the products to the customers. Magento abandoned cart module is one of the ways that can help you trace the customer behavior effortlessly. Similar extensions are available for other platforms as well such as Prestashop abandoned cart, OpenCart abandoned cart and others. The module provides the sellers a complete detail about the customers who has abandoned cart and the product details. This approach helps the web store to make necessary arrangements with regards to the abandoned cart and make all possible approach to get to the customer.

Every day, thousands of products end up on abandon carts either due to lack of facility or lack of assistance provided to the customer. Thus, the web store must work collectively towards achieving the complete satisfaction of the customers with respect to getting assistance in making a purchase. It binds the customers to the web store and also helps the wen store in making sure that the customer will return to the store in order to make future purchases.

Let us discuss some of the ways in which the abandoned cart may be killing your business.

1. Email marketing

The web stores must try to reach to the customers as soon as they abandon the carts. It helps in knowing the exact reason for the abandoned carts. The method also imparts a feeling of being picked up by the store where the customers can freely explain the problem which made them to exit the store without completing their purchase. One of the effective way to get know the reasons of abandoned carts.

2. Small checkout options

The lengthy checkout options that are laid by the web store also compels the customers to exit the web store and abandon the carts. Most of the times, the customers is already tired enough of selecting the product after browsing the store that the idea of making checkout after going through a series of lengthy forms upsets them. It results in the lost interest of the customer and the customer may not feel like to complete the payment option and directly exit the web store. It results in an increase in the number of abandoned carts.

3. Exit pop ups

One of the best way to avoid the customer from abandoning the cart is by not letting them abandon the cart. The web stores can make use of attractive pop ups which will lure he customers in order to take the offers as provided by the web store and complete the process. The various offers helps the customer in clearing their mind as the customer sees a good deal therefore, they are tempted to take the deal and get the product in as low price. Another utility of these exit pop ups is that they provide a very decent look to the web store and engages he customers to a very large extent.

4. Better website performance

According to a research, “About 40% of the customer abandon their carts and exit the web store if the response of the website is delayed by 3 seconds”. Thus, it becomes an important point for the web store to improve the performance of their website so that most of the people don’t have to wait in order to get their purchase complete. Any waiting made to the customer may result in the abandonment of the carts and the sellers may result to pay heavy loses.

5. Mobile compatibility

The trend of M-Commerce is overtaking the traditional use of the desktop sites in order to make purchase. Thus, the web stores must try to provide services compatible from mobile app. About 70% of the people prefer to use mobile app because of the various advantages and convenience. Therefore, if your web store is lacking mobile app then it may be possible that at certain point the customer may get fed up of the various inputs asked by the website and they may abandon their carts. Thus, getting a mobile app helps in retaining the customers.

6. Shipping assistance

What could kill the mood of the customer more after hearing to pay for the shipping, once they are done with the shopping? Additional shipping charges. Most of the times, the web stores are not clear with their policy about the charges for making the shipping. Thus, at the time of checkout when the customers learns about all the costs, it instantly kills their mood and the customers hesitates in order to complete the purchase. This feature also leads in increase in the number of abandon carts. The option of free shipping must be made available to the customers in order to get better conversions and also lower the number of abandon carts due to the shipping charges.

Over to You

The problem of abandoned cart is not a new concept in eCommerce. The real fact is that the number of abandoned carts can’t be made to disappear but if proper care and methods are used then surely the number of abandon carts can be made to reach out to the lowest. The web store can use the intended popups in order to improve the conversion rates.

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2022 Holiday Calendar: How can a Seller Attract Customers on a Marketplace during Holiday?

The holiday season is embarked by the people planning on how to spend them and at the same time purchasing the new items as per their needs. The holiday season brings the smile back on the faces of the customers and as well as the sellers. The customers are now finally free to give a look to the items which they require while the web store now has immense opportunities to sell the products to the customers. Therefore, it is one off the most awaited time of the year.As the holiday season arrives, most of the sellers on the marketplace need to come up with better ideas in order to make better sales.

We at Knowband assist you in every phase of eCommerce marketing and sales. We’ve created a quick promotional checklist of the holidays and sales dates of 2019. Identify which holidays and sales dates align with your brand and create your marketing campaign accordingly.

If we give a proper look to a multi vendor marketplace then we can easily realize that there is a definite competition between the sellers among the market place. All the sellers wish to make better sales and earn higher profits which is the sole criteria of establishing themselves on the market place. Better approach and proper connection with the customers is the key to reaching out to maximum customers and making huge sales. The sellers can mold the customer’s information to their benefit and try to make sales to the customers. The web store turned marketplace with the help of Multi vendor Marketplace module have many sellers already selling, so each seller has to prove the worth of their products in order to be chosen and get high sales. Let us discuss some of the techniques which can be used by the sellers to attract the customers to make a purchase on a multi seller marketplace during holiday.

1.  Attractive Themes

What could be a better idea than to use a Christmas oriented theme for your product store on the market place. The utilization of proper themes is one of the important factor that helps the customers to connect to the web store mentally. More visitors will like to explore your products when they see the exciting and attractive themes matching the situation and the season. Therefore, the seller must make proper use off the themes and layout in order to bring out the best in the product presentation.

2.  Super sales

Most of the customers do wait for complete year in order to make a purchase. In this case, if the customer sees a series of flash sales going on any product then he will be eager to make a purchase. It helps in boosting the morale of the customer and also imparts the customer with a feeling of getting better deal. The customer feels as if he is making a product after buying it on a certain rate % off. Thus, one of the important technique that can be used by the sellers to make better profits.

3.  Jumbo offers

The jumbo offers may be mixed with the super sales but they are quite different. While the super sale includes a considerable off on various products, the jumbo offers include offers provided by the seller on selected brand and the rate may go as low as 30% of the original price and at the same time the seller can also provide some kind of chance to the customer to enter a lucky draw, where they get a chance to win the mega prize for the season. Most of the customers would like to try their luck and make a purchase.

4.  Better purchasing options

As the holiday season arrives, customer is willing to spend a considerable amount of money on the products. Now, it depends upon the sellers as to how to make more sales to the customers. Most of the time a customer would refer to make purchase and needs to pay the amount using different medium. Therefore, the seller must incorporate maximum number of paying options for the web store owners. Well, what could be worse than a customer who cancelled the transaction just because of the purchasing options? More paying options may include various cards acceptance and COD while a better approach would be to provide the customers with some of the prize off on payment through selected modes.

5.  Product availability

The customer would like to make a purchase only after they finds the product’s suitability and its worth of spending such an amount. Therefore, better chances of making a sale on products would be the bulk availability. The sellers must have a large collection of the products so that they don’t run out of the products. The customers may be provided with a variety of the options when they enquire about the products. The seller needs to be ready to face the worst case scenario where the demand of the products may exceed the original expectations.

6.  Free shipping assistance

 

A customer would like to get a free shipping assistance after making a purchase. As the holiday season has arrived, therefore any good gesture shown by the sellers may directly results in the conversion. The customer may feel good about the quality assistance shipping provided to them and may consider making another purchase from the seller. Thus, the seller must try to provide the customer with all the required help. Anyway, providing free shipping assistance during holidays may be implied a small token of love from the seller as a gift. It also helps in improving the number of satisfied customers.

Conclusion

The Holiday season brings lot of opportunities for the sellers. Thus, the seller must gear up the website to make huge sales during the holiday season. Making sure of proper approach and the little information about the customer behavior and understanding can help the seller in making huge profits and also improving the customer base of the store for future references. Do not wait for the holidays to begin. Instead, start marketing your business to your customers right from the beginning of the year. We at Knowband assist you in every phase of eCommerce marketing and sales.

 This Would Also Interest You:

Why you should sell on an eCommerce Marketplace?
5 Ways to Attract Sellers on your Online Multi vendor Marketplace
How to get a Marketplace: a step by step guide?
How is Multi vendor Marketplace module a good bargain for store admin?
How to Launch a Marketplace like Etsy and Ebay?

 

2019 Holiday Calendar: in che modo un venditore può attirare i clienti su un Marketplace durante le vacanze?

Le festività natalizie sono intraprese dalle persone che pianificano come spenderle e allo stesso tempo acquistano i nuovi articoli secondo le loro esigenze. Le festività natalizie riportano il sorriso sui volti dei clienti e dei venditori. I clienti sono finalmente liberi di dare un'occhiata agli articoli di cui hanno bisogno mentre il web store ha ora immense opportunità di vendere i prodotti ai clienti. Pertanto, è uno dei periodi più attesi dell'anno. Quando arriva la stagione delle vacanze, la maggior parte dei venditori sul mercato devono trovare idee migliori per fare vendite migliori. Noi

Se diamo un'occhiata corretta a mercato multi vendor allora possiamo facilmente renderci conto che esiste una concorrenza definita tra i venditori sul mercato. Tutti i venditori desiderano realizzare vendite migliori e ottenere maggiori profitti, che è l'unico criterio per stabilirsi sul mercato. Un approccio migliore e una corretta connessione con i clienti è la chiave per raggiungere i massimi clienti e fare enormi vendite. I venditori possono modellare le informazioni del cliente a proprio vantaggio e provare a fare vendite ai clienti. Il negozio web è diventato marketplace con l'aiuto di venditori già in vendita, quindi ogni venditore deve dimostrare il valore dei propri prodotti per essere scelto e ottenere alte vendite. Cerchiamo di discutere alcune delle tecniche che possono essere utilizzate dai venditori per attirare i clienti a fare un acquisto su un mercato multi-venditore durante le vacanze.

1.

Quale potrebbe essere un'idea migliore rispetto a utilizzare un tema orientato al Natale per il tuo negozio di prodotti sul mercato. L'utilizzo di temi appropriati è uno dei fattori importanti che aiuta i clienti a connettersi mentalmente al negozio web. A più visitatori piacerà esplorare i tuoi prodotti quando vedranno i temi emozionanti e attraenti che corrispondono alla situazione e alla stagione. Pertanto, il venditore deve fare un uso corretto dei temi e del layout al fine di tirare fuori il meglio nella presentazione del prodotto.

2.

La maggior parte dei clienti aspetta l'anno completo per effettuare un acquisto. In questo caso, se il cliente vede una serie di vendite flash su qualsiasi prodotto, sarà pronto a fare un acquisto. Aiuta ad aumentare il morale del cliente e inoltre dà al cliente la sensazione di ottenere un accordo migliore. Il cliente si sente come se stesse facendo un prodotto dopo averlo acquistato su una certa percentuale di sconto. Quindi, una delle tecniche importanti che possono essere utilizzate dai venditori per ottenere profitti migliori.

3.

Le offerte jumbo possono essere mescolate con le vendite super, ma sono molto diverse. Mentre la vendita super include un notevole sconto su vari prodotti, le offerte jumbo includono le offerte fornite dal venditore su una marca selezionata e la tariffa può arrivare fino a 30% del prezzo originale e allo stesso tempo il venditore può anche fornire qualche tipo di possibilità per il cliente di entrare in un sorteggio fortunato, dove hanno la possibilità di vincere il mega premio per la stagione. La maggior parte dei clienti vorrebbe tentare la fortuna e fare un acquisto.

4.

Quando arriva la stagione delle vacanze, il cliente è disposto a spendere una considerevole quantità di denaro per i prodotti. Ora, dipende dai venditori come fare più vendite ai clienti. Il più delle volte un cliente si riferisce a effettuare l'acquisto e deve pagare l'importo utilizzando un supporto diverso. Pertanto, il venditore deve incorporare il numero massimo di opzioni di pagamento per i proprietari del negozio web. Bene, cosa potrebbe esserci di peggio di un cliente che ha annullato la transazione solo a causa delle opzioni di acquisto? Altre opzioni di pagamento possono includere varie carte di accettazione e COD, mentre un approccio migliore sarebbe quello di fornire ai clienti una parte del premio sul pagamento attraverso le modalità selezionate.

5.

Il cliente desidera effettuare un acquisto solo dopo aver individuato l'idoneità del prodotto e il suo valore di spesa. Pertanto, maggiori possibilità di fare una vendita sui prodotti sarebbe la disponibilità di massa. I venditori devono avere una vasta collezione di prodotti in modo che non finiscano i prodotti. I clienti possono essere forniti con una varietà di opzioni quando si informano sui prodotti. Il venditore deve essere pronto ad affrontare lo scenario peggiore in cui la domanda dei prodotti può superare le aspettative originarie.

6.

Un cliente desidera ricevere assistenza per la spedizione gratuita dopo aver effettuato un acquisto. Poiché la stagione delle vacanze è arrivata, quindi qualsiasi buon gesto mostrato dai venditori può comportare direttamente la conversione. Il cliente può sentirsi bene con la spedizione di assistenza di qualità fornita a loro e può prendere in considerazione la possibilità di effettuare un altro acquisto dal venditore. Pertanto, il venditore deve cercare di fornire al cliente tutto l'aiuto richiesto. In ogni caso, fornire assistenza gratuita per la spedizione durante le vacanze potrebbe implicare un piccolo segno di amore da parte del venditore come un regalo. Aiuta anche a migliorare il numero di clienti soddisfatti.

Conclusione

Le festività natalizie offrono molte opportunità per i venditori. Pertanto, il venditore deve attrezzare il sito Web per fare enormi vendite durante le festività natalizie. Garantire un approccio adeguato e le poche informazioni sul comportamento e la comprensione del cliente possono aiutare il venditore a realizzare enormi profitti e anche a migliorare la base clienti del negozio per futuri riferimenti.

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8 Pieces of Advice for an Effective eCommerce Return Policy

Your eCommerce return policy plays a huge role in the customer’s purchase decision. It can be said that for online shoppers, the return policy of the product matters more than the product itself. I mean, why not?

Over the Internet, you would see a lot of people complaining that they received a product completely different from what they ordered. And why would one take a risk of purchasing a product that could create trouble in return, if found defective or damaged?

Consumers are worried about getting a defective item, especially if they are making an expensive purchase. This is why they check for the product’s return policy prior to the purchase to ensure if they would get a refund or replacement if in case the product doesn’t come as described. And it is necessary because people cannot examine a product physically unlike in brick-and-mortar stores.

Wondering how to write an effective return/refund policy for your eCommerce website? In this article, I have put up 8 pieces of advice for an effective eCommerce return policy.

1. Do Not Use Any Hard Language

Avoid using language that makes it difficult for users to understand your return policy. Do not confuse them with words that make them search for a dictionary. Keep your language simple. Use plain English. Complicating your return policy will only bewilder your customers and restrict them from their purchasing.

2. Keep Your eCommerce Return Policy Up to the Point

Do not clutter your return policy. Be up to the point and keep it short, simple and clear. Your eCommerce return policy should make the shoppers understand about the return process in one go instead of making them go through a long and complicated paragraph to read. Clearer your return policy, easier it becomes for a consumer to place or return an order.

3. Offer Store Credits along with Refund and Replacement

Let your customers know what options do they have to compensate if in case they receive defective, damaged or a wrong product. The type of return choice can be a full refund of the product amount, replacement of the product, or store credits equivalent to the product amount.

Adding the option of store credits in your return policy not only makes your return policy convenient but also encourages customer retention as shoppers who opt for the store credits will surely visit your store again in the future to redeem them.

4. Specify who should be paying the Shipping Cost

Asking customers to pay the shipping cost when they are already dissatisfied with the product would not do any good for your business in the long run. It will affect customer loyalty, forcing customers to avoid shopping from your store in the future.

Do not surprise customers with an additional cost while they place a return. If you want the customer to pay for the shipping cost or cover it yourself, mention it clearly on your return policy so that customers have an idea beforehand.

According to Invesp, around 49% of online retailers offer free shipping.

5. Set Your Return Guidelines

Set proper guidelines regarding the product return in your eCommerce return policy to avoid any miscommunication between you and your customers. Specify the terms and conditions, falling under which the product will be considered for the return. For example, you can specify that the product shouldn’t be tempered or broken.

Do not forget to notify customers about the product packaging. Provide them with a checklist of the things they need to consider before they send an item for the return.

6. Specify the Time Frame

Specify a time period within which the return request can be raised. Generally, the time span is 30 days but some eCommerce websites have brought it down to 10 days. Also, specify the number of days within which the customers can expect a resolution for the placed return request.

7. Create a FAQ Page

A customer can have many doubts regarding the return and refund policy, even if you have covered almost everything on the return policy page. For this matter, a FAQ page for return can be an ideal way. Try to figure out every possible query a customer can have regarding the return process and mention them in the FAQ section. Doing this will make you deal with fewer customer queries through your customer support.

8. Highlight your Return Policy

What would be the point of having a return policy if your visitors or customers cannot find it easily? The more its visibility, more the effectiveness.

Make sure that your return policy follows your visitors. The best place to put it apart from the product page is on the homepage of your website, and also the checkout page.

In fact, it would be nice if you highlight the return policy in the order confirmation email that is sent to the customers. Try to promote it at maximum places so that it is easily noticed and visitors do not have to dig your entire website to search for it.

The Final word

Your eCommerce return policy reflects the image of your brand and tells how much you value your customers. You need to craft your policies well to make customers feel secure about the returns. If you deliver what you say as per your return policies, you are going to gain a lot of loyal customers. Take your time in structuring a good and effective return policy and see how well it fits on your eCommerce store. It will save you a lot of time and money.

Do keep in mind the above-mentioned tips for an effective eCommerce return policy.

Also, read:

8 Simple Tips to Reduce Product Returns in eCommerce

5 ways to Manage eCommerce Returns

How can the Facebook Followers help Your eCommerce Business Grow?

The success of a web store depends on various factors. One of the determining factor would be the customer base. It is not just the website traffic that needs to be increased, the eCommerce store needs to develop their fan base on the various platforms. Thus, the eCommerce websites use social media as a platform for promoting their business. They are always in search of options, so that, they can increase the fan base of their web store. The more customers you are able to engage on the social media platforms, the better are the chances of conversions.

One of the basic idea to gain popularity is by having a huge fan following on Facebook. Facebook has proved its worth in popularizing the web stores through the vast coverage and reachability among the users. Thus, having a huge Facebook fan base for the web store proves to be an important step in achieving the better conversions. Thus, if you are a Prestashop store owner and want to improve the Facebook fan base of your web store, then, Prestashop super fan plugin might be the tool you are looking for. The module showcases a like button on the website. On hitting the button, the visitors get discounts and offers in return. It now just increases your Facebook followers, but even converts the visitors of your web store. Thus, providing a win-win situation for both the admin as well as the customers.

Let us discuss some of the factors by which the Facebook follower count can help you in growing your web store.

Better Coverage

The reachability of Facebook is over more than 4 billion users. Thus, it’s always a good idea to promote your web store in such a well-established platform. With more number of Facebook followers the web store owners can always be sure about the outreach of various products introduced by the web store. Most of the time, people are less likely to know about the web store but with the function of social sharing, the post on Facebook can be reached to the users who are not a follower of thee web store. It helps in getting new customers for the web store.

Information sharing

One of the best ways to keep up the conversions is to keep the customers informed. While it is difficult to bring the customer back to the website again and again, imparting the information on the social media platform is easier. The idea of sharing the regular update on the web store using Facebook is quite good. Most of the customers may not be able to browse the web store regularly but the access to social media is done on a daily basis. Thus, the web stores can update their Facebook followers on different products available on the web store or any ongoing discount, offers or products. This helps the customer in staying updated about the web store and without actually checking the web store, they get to know about it.

Better engagement

One of the immediate advantage of having Facebook follower is the reachability and ease of communication. It allows the store admin to showcase their products and offers on the Facebook page itself. The Prestashop Facebook wall post module enables the web store to have this feature on their Facebook post. Thus, ensuring easy and better sales for the sellers and at the same time the customers have the feature of making purchase without putting a lot of efforts. It is a win-win situation for both the seller and the customer.

Minimal efforts and maximum profit

One of the major problem encountered by the web store owners is the to find the apt way to promote of their website. Thus, one of the best way of making good conversions is by the proper utilization of the Facebook fan base. It ensures the easy and low effort promotion of the product from the web store. The customers do also have to put less efforts while searching for their favorite products, as they get a glimpse of various products present on the web store via the Facebook page. It is one of the best method to make the web store popular.

Over to You

The inclusion of social media platform to gain better growth of the web store has proved to be an effective step. The web store owners can always take this root. As Facebook is quite popular therefore the eCommerce store can use Facebook as a tool to boost their sales and also the effective number of conversions that can be made.

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5 eCommerce Mistakes that lead to Cart Abandonment

Sometimes, the customers may browse the store, add a product to the cart, but at the time of check out, they may cancel the transaction and leave the purchase incomplete. This is known as Cart Abandonment.

Shopping cart abandonment is one of the most important concerns for e-commerce retailers. There can be ample reasons for cart abandonment. Though it is impossible to figure out the exact reason, one can try to analyze the behaviour of the abandoned cart users and work upon it to reduce the cart abandonment rate.

Before finding out ways to reduce cart abandonment, it is important to look for the reasons leading to it. In this article, I have listed out the top 5 eCommerce mistakes that lead to shopping cart abandonment.

1. Hidden charges

Generally, the customers are unaware of the hidden charges incorporated by the seller in the products. The hidden charges may include the shipping cost, transaction fees, etc. The introduction of these charges at the transaction page kills the purchasing mood and results in the abandoned carts. Therefore, the seller must be clear about all the charges that are applicable in the product, so that the customer may make up his mind prior to the purchase.

2. Mandatory sign-ups

There is nothing more frustrating than a mandatory sign-up process on the checkout page. People are ready to abandon the cart to avoid filling up a registration form.

Customers want to check out easily. Adding a barrier in the checkout process will only lessen the chances of conversion. To avoid compulsory registrations, come up with a Guest Checkout or provide a social login facility so that the consumers can get rid of form filling without their flow getting disturbed.

3. Tedious Checkout

The checkout page of an e-commerce store is a crucial step towards the purchase journey of a customer. If optimized, it can boost your conversions otherwise you can face a heavy drop-down in the conversion rate.

Try to simplify your checkout page. Have clarity. I would suggest adding a one page checkout facility on your store so that the checkout process becomes convenient for customers.

If you are confused between a one page checkout and multi-page checkout, read One Page Checkout vs Multi Page Checkout: Which is better and why?

4. Lack of Payment options

With the introduction of multiple payment gateways, customers expect to make a payment with their desired payment option, yet many e-commerce stores are stuck with a few payment options only. When customers do not find the desired payment mode, they take an exit from the store and look for the product in some other stores.

Why would you let that happen when a person is all set to make a purchase? Provide multiple payment options so that customers can choose their preferred payment option. Also, do not forget to add the e-wallet facility.

5. Less offers

The primary reason why people prefer to shop online is to get heavy discounts and the offers that the customers can avail on a number of products. The major factor contributing to the growth of the online market is choice availability and the offers that customer receives on a daily basis via Email, or pop-ups. Therefore, most of the time a customer expects to receive some kind of discounts on their purchase. In case, the seller fails to provide them with offers, the customer readily abandons the cart and exit the store.

To persuade your customers with some attractive offers, you can look to add the Spin and Win or the Exit popup on your e-commerce store.

Final word

Want to reduce the cart abandonment rate? Check out Knowband’s

Abandoned Cart extension for OpenCart

Prestashop Abandoned Cart addon

Magento Abandoned Cart extension

Magento 2 Abandoned Cart extension

The Abandoned Cart module gives a detailed analysis of the abandoned cart users and allows e-retailers to reach out to those users to persuade them to complete the purchase.

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