For any eCommerce company, the topmost priority is to enhance the user experience, in order to drive more sales. Keeping that in mind, online retailers have put forward the social login option for their visitors, for easy and quick sign-ups. In this article, I will talk about the importance of social login and how it can be beneficial for your e-commerce store.
Nowadays people just hate creating a new account for every time they visit a new e-commerce store. According to a research, 86% of the consumers are bothered by the registration process on a website. Forgetting passwords is one of the major reasons why people dislike the registration process. This is when Social login makes things easier for consumers.
The other prime reason for the limited interest of the customers on registering on an eCommerce platform is the long registration form. This makes the customer uncomfortable and restricts them from entering their details. However, the scenario has changed a lot with the emergence of eCommerce social login facility on various sites. Let’s understand the impact and importance of social login in the eCommerce environment.
The absence of a social login option on your eCommerce store can make it extremely difficult for you to persuade your targeted customers to stay connected on your site. The presence of various hurdles and complexities during a user registration has made the process much complicated for small, medium and large websites to the same extent. All this has changed completely with the arrival of social logins through social media sites like Facebook, Twitter, Google+, etc. that makes a customer more confident while logging onto a website.
If you are having an eCommerce store built on PrestaShop, OpenCart, Magento or Magento 2 platform, you can try out the Social loginizer module and implement the social login option on your eCommerce store. Check out the below-listed modules for complete features and benefits:
E-commerce merchants can get more insight into their customers by enabling the social login options in their store. For example, the Facebook profile of a user can have their date of birth, gender, interests, etc. Once a user links to your store with his or her Facebook account, you get to know more detailed info about that user, which you can use for effective marketing. This is a much better way to extract personal information from customers, and also more accurate than what people provide during the registration process for a new account. Thus, there is a better customer engagement and interaction with site visitors through social login facility.
Getting customers’ data through their social profiles can prove to be very significant for retailers, for targeted marketing. You can segregate customers on the basis of age, gender, location and target them separately. It’s a big boost for your email marketing campaigns and can help you reach out to your desired audience.
A majority of the visitors leave the website if they forget their password. They do not even like spending time in recovering and resetting the password. People get rid of this problem if they find a social login option on the website. Generally, most of the people remain logged in on their Gmail and Facebook account. Hence, the social login option allows them to register on your platform without worrying about remembering the password.
Don’t let your business suffer due to the presence of old and conventional registration facilities on your eCommerce store. Instead, make the process easy with the help of eCommerce social login tools. If you are not finding any simple way to perform this crucial task, you can take the help of theSocial login addons by Knowband for offering a simplified registration process. So, include social login on your eCommerce store today and get rewarding results in terms of growing email list, customer engagement, conversions, and sales.
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