The commencement of the holiday season demands the eCommerce store to stay one step ahead and plan for the occasion. The beginning of holiday sales provides the web store with better opportunities to connect with the visitors, treat them well, and in return gain better sales from them. This is the main reason that every store owner wants to be prepared for the holiday sales and plan it a long ago.
In order to be sure that the sales made are better than last time, shopping sites not only need to equip themselves with quality products but take into consideration the expectation of the buyer as well. While the greetings and best wishes play an important role in establishing a better customer-seller relationship, the buyer expects a bit more which could make their holiday season a feast for their pockets.
There are various ways in which a web store can make sure that the customers are happy with the service provided and make sure they return to the store even after the holiday sales to make future purchases. Some of the things a customer expects from the web store during holiday sales are discussed below.
Occasional discounts
Discounts are a part of online shopping. Even during the non-holiday sales, a regular customer would expect the store to provide them some discounts or incentives on their purchase, but this expectation gets high especially during this season.
Thus, in order to make your store standout amongst the crowd of many stores, you need to provide the customers with deals that they can’t turn their eyes off to. It will help you to make better sales and at the same time the customers are highly motivated to make a purchase using the discounts provided by the web store. It just sets the bar high for your sales.
Personalized Experience
Every customer desires to get a unique experience while visiting their favorite store. To make this happen, the store owner can provide custom personalization with products and services as per their requirements. Customer experience personalization involves designing or producing services and products to meet the individual requirements of the customer.
Surveys say that a growth of 5 to 15% can be observed if a store starts providing custom solutions to every individual customer. To collect information, the store owner can run surveys with popup forms; add extra fields on the product page and checkout page. The customer experience can be improved with better greetings while a customer visits the store and after he makes the purchase.
This is a fast and simple way to implement a personalized customer journey that will inevitably lead to happy future customers.
Notifications
The holiday season is the busiest time of the year. Every customer cannot turn towards the store to check for the availability of products. Therefore, it becomes the responsibility of the eCommerce stores to provide them with that information. The holiday preparation of the eCommerce stores should include the marketing tactics to keep the customers informed.
He customers are highly delighted when they see a product or an offer on a product which they would like to make a purchase on. These types of initiatives by the web stores are highly appreciated by the buyers and they are more likely to visit the store. The shopping sit can provide these kinds of updates to the user in many forms such as through calls, emails, or push notifications.
The web store should not restrict them to customer-oriented marketing, they can use the social media platforms to make the general customers aware of the store sales and the better opportunities they might be missing if they don’t take a look at the web store.
Free shipping
One of the biggest concern for the buyers during the holiday sales is the receiving of the products. As it is peak time and all the customers are highly encouraged to involve themselves in other activities. The eCommerce sites could come front and provide them with the free delivery option.
It will enlighten the mood of the customers and will help in increasing their trust in your store. The online stores need to manage their free shipping efficiently. The Prestashop free shipping module is one such module that can help the Prestashop store.
The module makes sure that the customers are made available to fee shipping by taking their product value in mind. The sellers can set free shipping priorities by zones, price, and weight. These types of commitment made by the stores are highly expected by the buyers and they love to get these types of treatments.
Win back campaigns
There must always be some time of encouragement for the customers to keep making a purchase. Every customer wants to enroll themselves into a bigger part of something. This can be made available by the web store by keeping the win-back campaigns.
The buyers can make a purchase from the site and in return, each of them has an equal chance of winning a grand prize or something like that. Here are various ways the websites can provide those opportunities to the customers either through a luck draw a number system. This keeps the buyer occupied and boosts them to make sales to improve their chances of winning the bigger prize.
Help and support
The sales can be confusing even for the customers. Therefore, they can require help anytime. In order to be sure that the visitors are provided with every possible help, the stores must encourage the 24/7 services with the live chat feature where the customers can clear their doubts regarding every product related provable.
These types of services prove to be an effective means of encouraging customers to make a purchase and boost their motivation level. The chat feature is becoming more common but the holiday sales demand a better assistance system. Redirecting the conversation from negative to positive places focus on the proposed solution.
When the outcome takes center stage, it reduces the odds that customers will be upset. A better help and support team to improve the sales made during the holiday sales.
Over to You
The web store must consider the fact that a customer will only make a purchase when he thinks the store is providing them with available services. If this is not the case then the chances of making sales are lowered during these sales. Therefore, the web-store must be prepared with all available elements to improve the conversions during holiday sales.
The idea of expanding the business to the online sellers has encouraged to open the online stores. The eCommerce market is expanding at a very rapid rate. Observing the behavior of the online buyers is the key aspect to optimize your services in order to serve your customers in a better way. On one hand, the idea of having a shopping site is feasible, but to popularize it among the target audience is quite a task. The mass existence of such store has led the new comers to work on a clear and well worked strategy, so that, all the efforts made in order to make the store grow and gain profit goes hand in hand. There are various points which must be kept in mind before launching an eCommerce business. As, to make a presence among existing giants will require to work on various areas for establishing a successful store.
Here are some of the points which must be considered before launching an eCommerce store so that the visitors can flow in the store and make a purchase.
Lack of research
Starting an eCommerce store could be a tricky deal. One of the important things that must be taken into consideration before starting an eCommerce store should be proper research. Starting up any new venture requires lots of research. Whether it’s a retail store or online. This research is required to gain complete information about the market, however if this is missing one may enter into a wrong market. A complete research must be performed regarding the habits, behavior and preferences of the customers in the market. It would be advised to take some leads from the already established shopping stores who are doing fine in business. This will provide you with ideas and strategies that can help you to grow better and reach out to potential buyers. Absence of proper results may lead to panic and frustration if the store doesn’t make required sales.
Low budget
Remember you are trying to get into a market where people want you to buy your products. Thus, having a proper budget plan for every small details will help you flourish rapidly. Financing is an important aspect for marketing of the products without which you can suffer huge losses. The store may need to get promoted and advertised in order to get customers which requires money. Plan your budget and sending on every single aspect that will help you gain the desired results.
Lack of Interaction
Once the visitors start to flow into your store, they need more than just products to get engaged. The web store must be incorporated with various features that will keep your visitors occupied and turn them into paid buyers. Providing with a proactive chat services is one of the ways. Motivate the existing customers to leave their feedback and queries. Rectify their doubts and keep the entire process interactive. In order enhance the customer engagement, make use of interactive elements in the store such as gamified pop ups. They help in better engagement of the customers and help them stay in the store and make better purchases. Absence of these interactive pop ups might cause your store to lose on the potential leads that have been generated. On other hand the online store must be prepared for better customer navigation using the easy process flow. It not only helps your newly involved visitors to make a purchase but also makes sure that they enjoy their purchase from the store.
Not using the digital platform wisely
It is another thing to have a better equipped eCommerce store and different to get the customers attention towards it. Therefore, make sure that the store is optimized for better search results. For this purpose, the web store can take help of SEO. These services help in improving the store visibility by taking various factors into consideration which are not possible on self-level. The better use of keywords which targets the Google search results to your store can be of great help in promoting the eCommerce store. There are various other aspects such as web design, use of better elements in the site which are offered by these services. Make sure you use them so that it becomes easy for store to come out from the shadows and make a place in the market.
Marketing glitches
The inclusion of quality products and renowned brand is not sufficient for the people to know about the store availability. Therefore, making proper usage of other factors such as content marketing and digital marketing will help in making better presence. The online stores must try to keep the users informed about the existence about the store by making proper use of social media, contents and blogs. Keep posting regularly about the products offered by the store so that the visitors may check in about it and roll in to the web store. The use of paid media can also be done, so that the influence of the store is made on the audience. The Facebook followers can help your business grow. Hence, go for social media marketing is a must.
Lack of execution
Even with the help of paid media and other marketing techniques, it is not a assured that the business will flourish over time So, make sure that you execute the business plan in its best shape. Your execution plan should have product photography and a brief summary of how it helps the customers as top priority. People need to know what they are buying with clear images and basic details about the products. Make sure that the web store is provided with all the necessary information required for a better purchase from the buyers.
Over to You
Establishing a successful online store requires a lot of research to be done and proper strategies to be executed. Therefore, several factors must be taken into consideration which will help in making sure that the web store sees the success and required customer inflow in the eCommerce store.
The rapid rise in the mobile technology and its influence on the users has led the eCommerce businesses to take a leap from desktop to mobile sites and apps. Bringing the entire store readily available to the online shoppers whenever they need is one of the ways to flourish over the industry. This is why upgrading your business from eCommerce to m-commerce is a must. The popularity of mobile app is also at it’s peak. With an overall user base of 4 billion, it has proved to be a significant area where the online stores can develop an app and reach out to the potential buyers.
The best part of technological advancement is that this up-gradation can now be done with minimal hassle. There are mobile app builder extensions available for the various platforms such as Prestashop, Magento, OpenCart and others. Though, the popularity of android app is on peak but at the same time the iOS users also share an appreciable contribution to the online marketing. The user base of iOS contributes to 20% of the overall mobile users which is a huge number when trying to take over the market.
The app developers need to make sure that the app they develop for Apple app store must meet certain criteria before launching them. In order to be sure of launching a better iOS app that reaches to the users faster and convince them to make a purchase several key factor must be kept in mind. These small details may create a big difference.
Let’s take a look at some of the top things you should be careful about when developing your mobile app for Apple’s iOS platform.
Do some ground research
The app developers might not consider this fact but the iOS apps are meant to make a sale in the store. Unlike the play store where the android apps can be easily made available in the market and reach the users, the iOS apps are meant to be sold. Therefore, these apps are handpicked by the authorities themselves. They don’t want any app to be a part of the iOS user community that doesn’t sell itself. A well research and forward planning must be done by the developing team before launching the app. They must consider all the aspects of the app which may jeopardize the success that they could have made using the app.
The app must be original
Using the already picked concept and developing an app out of no originality will land you in a situation where the app may not be able to make it to the market. Thus, the app developers must take their time, use some hints from other successful apps and try to build an app that is based on the original concept. That kind of approach will guarantee that you do not make profit on the App Store, and that your app will never be successful. Since the club is so elitist, there are a lot less apps in general than you would find on the Play Store. This makes it easier to spot unoriginal apps and call them out. Using a previously successful concept will lead on to negative response from the customers and the chances are that the Apple store authorities may discard the app as it has not the features to make out large impact among the users.
Enable better features
It is also one of the established fact that the App introduces some of the most advance features with their phones. Therefore, it becomes equally important for the iOS app developers to keep the users preferences in mind and iOS trends in mind. They must try to match the latest features that are introduced and the app must give the users a taste of their phones better features. The users will like to test that features and will make use of your app for this purpose. The success of some of the apps is often based upon this concept.
Test your app
The app is made to find a spot where the customers pay for the service. It might not be possible at few instances that the developers are able to trigger all the mistakes that are incorporated in the app. This demands a lot of testing and checks from the developer site. The use of a 3rd party or a dummy user crowd can be mad which can use the apps and check for its feasibility in the store. It is always a good thing to delay the launch of the app than to make it available early and cause a damage to reputation due to the presence of different bugs and issues faced by the users.
Let the feedback roll in
Feedbacks are a part of better marketing. The app developers might think that their app is best and fit for the users but this may not be the real case. Thus, taking the advice from the fellow developers and putting the app to beta testing might help a lot in improving the app quality. Any feedback is a good feedback, no matter in what form. Take advice and suggestion from the concerned people who might give their valuable suggestion in improving the app and may encounter some of the issues which you might have skipped during your observation. This helps in delivering an app that is useful for the users.
Over to You
There is always the room for development and if you are planning to launch an iOS app than there are several things you must keep in mind. The mobile store can definitely improve your business chances. A good app is appreciated by users, suggested by enthusiasts and promoted by the Apple store itself.
Introduction to Magento Spin and Win(Email Subscription) Extension
Knowband’s Magento Spin and Win (email subscription) extension takes the opportunity of the customer interaction to its maximum potential. The seemingly easy task of retaining the customers is actually the biggest challenge in the eCommerce scenario. Highly responsive and interactive spin and win pop-up makes this tedious job easier for the sellers and fun-filled for the customers. Without boring them with the annoying subscriber notification, the exit-intent popup compels the customers to enter their email id in order to spin the wheel. The gamified interface in return provides alluring offers to the customers which can be further used for shopping from the site. The addictive lucky draw contest lures the visitors to visit the site again and again.
The Extension is a 3 in 1 pop up:
a. Entry Pop up: Display the pop up as soon as the visitor enters the website.
b. Exit Pop up: Display the pop up as soon the visitor tries to leave the website (The extension works on the exit intent of the visitors)
c. Email subscription pop up: The Interactive extension is used to capture emails for newsletter subscription. The email Id entered in the Subscription pop up is directly integrated with the Mail Chimp and Klaviyo account of the Magento store admin.
1.1 Merchant Benefits
Increased customer engagement on your store using interactive gamified interface.
Increased customer base by capturing email Ids for Newsletter subscription, which can be later used for personalized promotions and email marketing.
High Impact on direct sales and ensures returning customers
Turns normal visitors into potential buyers
Fully customizable Email subscription pop up
Offers detailed reporting.
Intuitive back end interface, which is easy to understand and configure.
New attractive themes for spin and win popup helps merchant in drawing the attention of the visitors.
1.2 Features of Magento Spin and Win-Email Subscription extension
1. Lets your customer spin the wheel and win discounts using a fun filled spin-win game.
2. Responsive Exit pop up, Entry pop up or Email Subscription pop up
3. It is a great tool to enhance customer base as the customer has to enter their email Ids to get the discounts.
4. The Interactive email subscription pop up converts normal visitors into potential buyers by offering a complete new way to offer discounts.
5. This Exit pop up extension is fully customizable, you can match it with your website theme.
6. Offers 5 Ready-made email templates, Magento store admin can customize them further.
7. Offers Mail Chimp and Klaviyo Integration
8. Look and Feel settings to set spin and win pop up background color, font and button color, Display Image, etc.
9. Customize the email subscription pop up using Custom CSS and JS.
10. Email Recheck option to restrict the use of same email Id to get discounts multiple times.
11. Pull Out Tab facility to close the Spin and Win subscription pop up.
12. Choose whom to display, where and when to display, maximum display frequency of the Spin and win (email subscription) pop up
13. Option to display the pop up on Category page, Home page, Product page etc.
14. Option to set the discounts on each slice and the probability of each slice.
15. Check the performance of the interactive spin and win pop up by comparing the total generated vs used coupons using interactive graphical reports and tabular reports.
16. Intuitive back end interface.
17. Desktop, Mobile and Tablet responsive design
18. Multi lingual supported
19. Magento Spin and Win is Compatible with all themes.
1.3 Installation of Magento Spin and Win-Email subscription pop up extension:
Follow the simple steps in order to install the Magento Spin and Win Extension:
You’ll get a zipped file. Unzip the package on the root folder of your Magento setup via FTP manager (like Filezilla or WinSCP – download here: https://filezilla-project.org/). You’ll find the files and folders as shown in the image below:
The extension is now installed and ready for use. In Admin Panel, go to “System > Knowband Extensions > Ajax Spin and Win”.
You can now use and configure the extension.
Admin Interface
The web admin interface of highly responsive Magento Wheelio offers complete customization option to the store admin. The various features and functionalities offered by the extension can be modified from the admin panel. Some of the customization options offered by the plugin includes the following:
General settings
Display settings
Look and feel settings
Slice settings
Email marketing
Email settings
Statistics
Let us discuss the various customization options which are discussed in detail.
General Settings
The General settings offer a number of customization options. The various fields in this tab are discussed below.
1.2.1.1How to enable and configure the extension?
Enable the extension
The various customization options include enabling or disabling the plugin as well. The admin can switch the button to enable the extension on the Magento store.
Show Pull-out tab
The site visitors can remove the spin wheel from the screen of the website by clicking on the ‘No I do not feel lucky’ button.
Magento Spin and Win wheel can be brought back to the screen if this option is enabled.
Email Recheck
Magento Spin and Win can check the duplicity of email ids entered in the Email subscription pop-up by enabling this option. Once this is enabled, the store visitors can spin the wheel only once with a single email id.
This makes sure that one email id can avail the offer only once. In case the same id is used to spin the wheel twice, then, the extension will flash a message as shown in the image below.
Wheel Display Interval
This field allows the Magento store admin to set the number of days after which the pop-up will be shown on the website. By default, it is set to 0.
Custom CSS
Magento store admin gets to change the look and feel of the Magento extension by including Custom CSS code in this section.
Include jQuery
Magento store admin can enable the JQuery in the front end by enabling this button. This option allows him/her to include jQuery in the extension.
Display Setting
This tab allows the Magento store admin to change the display settings of the interactive pop-up shown in the front-end of the eCommerce site.
The various customization options are discussed in detail below:
Minimum Screen Size
This tab can help you set the minimum standard size of the screen with which the extension will be compatible. Select the minimum screen size and the extension will flawlessly work on any size larger than the one selected.
The admin gets to choose from a number of options in the drop-down list. All he needs to is to select the one that he finds suitable.
Maximum Display Frequency
You can even select the maximum frequency of the email subscriptiondisplay. The admin gets to choose from the varied options in the list. You can either allow the wheelio to pop-up on every visit of the customer or else, you can set it’s display on hourly, weekly or monthly basis.
Hide Spin Wheel After
Along with the display option, the store admin gets an option to hide the spin wheel as well. Magneto store admin can either display the wheel all through the customer’s visit unless it is manually removed by the customers. The merchant can even set the time after which it will be removed from the web page.
Set Time Interval
Do you want to display the gamified pop-up for a certain time? This tab allows you to set the duration when you want display or hide the email subscription pop up. All you need to do is to enable the button shown in the image below.
Once it is enabled, you will get an option to set the time and date of the duration when you want the spin wheel to be enabled or disabled on the front-end.
Enter the date in the prescribed format, that is, mm/dd/yy as well as the time in both the sections. The Exit intent pop up will be displayed only in between the duration set.
Where to Display
The entry and exit pop-up can be displayed anywhere in the website. No code changes are required to be done for the same. All the admin needs to do is to select the web page where he wants this spin and win extension to show up.
By default, the ‘Try your Luck’ wheel will be shown on every page of the website. However, if the admin wants to display it on a particular page only, he can choose ‘Show on selected pages’. The admin will then get an option to choose the pages where he wants to flash this email subscription pop-up.
Who to Show
Choose your target audience whom you want to avail the coupons offered by the spin the wheel extension. You can either show the wheel to all the visitors, or to the new visitors or to the customers who are visiting your site again.
When to Display
Choose the time which you think is feasible for displaying the wheel by selecting one from the options shown in this tab.
GEO Location
The admin can even select the GEO location in which he wants to display the pop-up.
Selecting the default option of worldwide will allow to display the extension at every places where the website is being viewed. In case, you want to display or do not want to display it at a particular location, then, you can select the place as shown in the image below.
Look and Feel Settings
Along with the various customization options, the web admin panel allows to change the look and feel of the entire Magento email subscription pop-up.
1.2.3.1 How to change the look of the spin wheel?
Here are some of the ways in which you can change the look and feel of the spin and win(Exit Intent pop up) extension.
Theme: Admin can select a desired theme for the spin and win email subscription popup based on different occassions like Thanksgiving, Easter, Black Friday, Christmas etc
Theme Preview: Using this option of Magento Spin and Win module, you can preview a template before applying the final changes to your website.
Display image
Magento spin and win extension allows the store owner to show an image on the spin wheel. The image can enabled by switching the button as shown below.
Not just this, the admin can even change the image as per the requirement by choosing it from the local drive.
The image selected at the back end of the extension will be shown in the front end.
Background and Font Colors
The Responsive Email subscription pop up extension offers a completely customizable interface. Right from the background color of the wheel to the color of the slices as well as font color, everything can be changed by selecting the color that suits the theme of your website.
‘Try your luck’ button color: This can change the font color of the button that is clicked before spinning the wheel.
‘No, I do not Feel Lucky’ color: Change the font color of the button by selecting the shade from here.
‘Continue & Use Discount’ and ‘Next Time’ button color: Select the color of this button in accordance with the color of the background.
Front Background Color: Select the background color of the front interface of the spin wheel from here.
Front Text Color: The font color of the text displayed on the interface can be changed from here.
Slice Settings
Not just the look and feel of the spin wheel, even the slices of the wheel can be changed and customized as per the need of the Magento store admin. There are 12 slices offered in the admin panel by default. The discounts offered, the label of the slice, the coupon type as well as the value coupon.
In addition, the possibility of a particular slice being selected after the spin can be set as well. Enter the desired value in the Gravity column accordingly. This value cannot be greater than 100 or less than 1. Moreover, the sum of the value of all the 12 slices should not exceed 100.
Email Marketing
The Spin and Win extension has an inbuilt email integrator. The email ids of the store visitors captured by the plugin is automatically added to the MailChimp, Klaviyo accounts of the Magento store owner. Reducing the effort and time consumed in manual synchronization, the Magento email integrator makes email marketing easier for the merchants.
All you need to do to enable this functionality is, enter the API Key of your account, select the list of the email ids that you want to synchronize and your job is done. You are now ready to send promotional triggers in order to compel your customers to visit your store back.
Email Settings
The coupon generated by the spin wheel can be copied directly from the wheel and used for shopping. At the same time, the coupons can be sent to the customers via email notification. It depends on the admin. He can choose the Coupon Display Option that suits his business model best.
Instead of setting the subject line manually for every mail, you can directly change it from the admin panel and set it for each and every email that is to be send to the customers.
The email integrator comes with a bundle of email templates. The store admin can choose the one that he finds attractive, personalize it as per the need and send it to the prospective customers.
Statistics
Magento Spin and win extension offers the statistical report of the number of coupons that are generated along with the number of coupons that were used and the ones that were left unused.
The same report is generated in tabular as well as in the graphical format. The report can be filtered by selecting the dates.
This tab even generates country-wise statistics. Along with this, it offers the insight whether the coupon was generated on the desktop computers or on any other device.
Store Front-end
Once Spin and Win extension is enabled, the interactive pop-up will show up in the front end of the eCommerce store.
The store visitors can spin the wheel by entering their email ids. Thus, you need not stick to the annoying exit pop-ups in order to get the personal data of the customers. You can effortlessly lure them by offering enticing giveaways in return of spinning the wheel.
The coupon will be generated automatically once the wheel spins. The customer can then avail the offer by copying the code.
The same code can even be conveyed to the customers via email notification.
Disclaimer: In case the “Spin and Win” wheel popup does not display at the front, kindly clear the cache or delete the cookies. Sometimes cookies prevent the popup from displaying at front.
The trend of online shopping is at its peak, therefore, the idea of making sales to a potential buyer along with the idea of customer retention requires efforts and strategies. With numerous options available, customers are not restricted to a single store in order to make a purchase.
Thus, the process of customer retention is quite a task for eCommerce owners. Focusing on customer retention along with customer acquisition can offer great returns for any business in a long run. Below discussed are some of the ways in which shopping sites can make sure that their customers are retained and get satisfied with the overall shopping experience.
1. Subscription services
One of the better ways to make sure that the customers are retained in the web store is by getting more subscribers. It helps in increasing the average number of sales per customer. Subscriptions are the bread and butter of retention marketing. Once a customer is subscribed then they can be bought back to the store for making more sales. There are numerous ways of getting subscriptions and if the online websites follow the right approach then they can easily make more retained customers. Instead of sticking to the conventional subscriber pop-ups, the online shopping sites can go for the gamified pop-ups that can lure the visitors back to the store.
2. Optimize the website
It is difficult to gain higher traffic as it would be a costly process but the web store can be personalized in a better way so that the visitors who take a look at the website would like to make a purchase. The eCommerce stores need to provide the visitors with a better experience by working on important aspects of the website. They could make use of high-quality images to provide better information about the product, making the predictive search bar better, including the trust elements in the web store so that the customers may build better trust on the store and would be engaged in a better manner. This helps in attracting new customers and at the same time, the old customers are retained.
3. Reward the customers
The web stores need to make sure that their customers are being rewarded at a definite time interval. Rewarding the customers by various means helps in maintaining a better relationship between the customer and the online store. The customers who make purchases from your store are likely to demand something in return. If the eCommerce store doesn’t reward the loyalty of the customers then the factor leading them to make more purchases is lost. Therefore, the websites must make sure that they offer some kind of rewards either in form of reward points or discount coupons must be provided timely. This will surely encourage them to make more purchases from your store. Click here to know how you can reward your loyal customers.
4. Collect feedbacks and reviews
There is no doubt that the customers have their own level of understanding of the website. Thus, you must provide them with the chance to speak up and let them understand their problems or suggestions. This makes the customer believe that the website cares for their opinions. The use of honest reviews from the customers should also be used and attached to the product page. If you want to increase the conversion rates of your eCommerce website, interact with your customers. Talk to them directly. Having a Live Chat feature within your website will just do the job for you perfectly. Emails take time to get drafted. Moreover, the customer’s testimonial on the website can build a trust factor in the minds of other visitors. Thus, motivating them to make more purchases.
5. Provide better process flow
Customer retention is followed by a process. If the eCommerce store wants to make better customers purchase they need to provide them with better process flow. Some of the ways would be providing easy login and quick checkouts. The customer needs to make better and fast purchases and the one-page checkout enables them with the same. The customer doesn’t need to move from page to page in order to complete the purchase. The one-page checkout extension for Magento, Prestashop, OpenCart, and other eCommerce platforms can be used to enable this feature. Options like this not only enhance the customer’s experience but also provides better purchase options for retention. Cross-selling the product while the customers are checking out of the page is another way to retain the customers.
6. Improve website performance
Don’t make your customers wait too long. The buyers have a definite amount of time in order to make a purchase and with every second they start to lose trust in the website. Therefore, making sure that the customers are responded at an expected rate will help in building better trust. Moreover, the involvement of the customers in making a purchase from the eCommerce store declines at a very rapid rate with increasing response time. Website performance plays an important role in determining the retention of the customer in the store.
Over to You
The eCommerce store wants to grow at a rapid rate and acquire new customers but it is equally important to retain the old customers as they serve the basis for regular purchase. Therefore, the online store must make sure that they incorporate various strategies and features so that the customers are entertained and obliged to make a purchase from the shopping store more often.
Click here to ensure customer retention on the eCommerce store
Knowband is an eCommerce solution provider, serving clients worldwide for more than a decade. For any eCommerce website development solution and module requirements, visit the KnowBand store. You can write to us at support@knowband.com and our team will be happy to help you.
One of the biggest aspects of eCommerce that sums up their success rate is the way they influence the customers. The entire process of taking the visitors from the landing page to the checkout page is all about user engagement. In order to be more productive with the shopping site, various other areas must be covered apart from the product quality and service assurance. The customers has now moved on from the traditional form of making a purchase to online purchases. Therefore, it becomes quite important for the eCommerce store owners to present the sites in best way and try to reach out to the customer.
In order to get better understanding of the customer’s decision of making a purchase, we can discuss some of the points that can help the stores to get better conversions.
1. Product placement
It is quite important for the web stores to know the fact that the buyers are not going to make a purchase on the products which are dig deep in the store. The chances of making a purchase on the product that is available in the 6 page of a particular product are quite low as compared to the same product that has been presented in the page 1. Thus, the placement of the product plays a very crucial role in determining the behavior of the customers and making a better sales to them. the customer wouldn’t like to spend their time in searching for the product and digging deep into the website. Moreover, refreshing the web page every time may even be time consuming. This is when the infinite scroll can help you out. There are module available for adding such functionality in the websites. For instance, Prestashop infinite scroll, Magento infinite scroll and others. Showcasing the products in the single page can make the visitors delve into the site in a better way.
👉Explore the Module with Our Video Guide
2. Easy purchase options
Why bother to make a purchase from your store when the online transaction is easier on other sites? This question must be taken into consideration by the store owners when trying to provide the customers with better services. The customers always look for some kind of assistance when it comes to making a purchase as most of the stores provide the product from the same brand. In this regard, the shopping site can provide the customers with assistance when it comes to different aspects. One of the way to provide customers with easy purchase option could be by providing the one page checkout option. There are extensions available for the various eCommerce platforms such as Magento one page checkout module or Prestashop one page supercheckout. It saves the customers a lot of time and saves the extra efforts they need to put in order to complete the purchase.
3. Marketing campaigns
Keeping the customers informed about your offerings is the best way to aid the purchase decision of the customers. Advertisement play an important role in influencing the visitor’s decision to make a purchase. The eCommerce stores must always try to keep the customers informed about the various activities going in the web store. It helps in creating an awareness among the users and also helps in attracting a better crowd to the store. To commence a successful marketing campaign the online stores must first do a research and try to figure out the various concerns of the potential buyers and then target the audience. The increasing trend of promoting the products through blogs and post is also catching attention. The eCommerce store can use this strategy to improve the product understanding among the customers and encourage them to make a purchase.
4. Better branding of the products
The most common customer behavior that has been observed is the pattern in choosing a product. Majority of the customers prefer to make a purchase on the product that is directly related to a bigger brand or a self-established brand. Creating a brand image of not just the site, but even of the products being catered is must. This not only entrusts the customers that they are receiving a quality product, but also ensure the trust elements in the product.
5. Solve their queries
The availability of a chat support system in a website highly motivates the visitors to make a purchase. As, the visitors look onto the web store than the chances may arise where the users may find some complications with the products or their understanding is not developed. In that case if the online store provides them with the required assistance than the chances of making sales are improved. In other case, the users can use this feature to get their other doubts cleared. The customers like to get a response on their queries as soon as possible. If they are provided with the immediate response than they may be influenced to make a purchase from the store else the website is more likely to lose a potential buyer which could have been a paid customer otherwise.
Over to You
The customer behavior is highly complex and to completely figure out the best ways to tackle the customer decision, one needs to dig deep. The general points which are experienced as common traits that are shown by the visitors can be worked on by the online stores. The web stores can make use of additional addons to gain better conversions from the visitors.
The current trend followed by mobile app has completely changed from what it used to be some years ago. The mobile apps are becoming more resolved and focus primarily on the real-time problem encountered by the users. The iOS mobile apps are also developed keeping the user’s concern in mind. There was a time when apps which were made available to fulfill common purposes were introduced. Now the focus has shifted from developing apps for entertainment to developing an app for better usage and focus on a targeted objective.
The mobile app builder can be used for developing an app for the iOS platform but the owner must come to make sure that the app they want to develop must attract users to come up and download it. Even the Apple store will feature your mobile app only if they find that the app is able to sell itself. Thus, the mobile apps which follow the latest technology and trend are more likely to reach out to users and get featured else they would be lost like million other mobile apps in the app store about which the users would never come to know.
We can discuss some of the current technology trends in the iOS mobile apps that could help the app developers in developing an app that gets featured and makes better sales in the app store.
Accelerated Mobile Pages (AMP)
The introduction of Google’s AMP (Accelerated Mobile Pages) has brought a revolution in the traditional means of presenting the content in the websites. The web pages and the ads presented in the AMP will load instantly which provides the users with smooth experience and better engagement. Publishers and advertisers can now decide how to present their content and what technology vendors to use. This can be done all by maintaining and improving key performance indicators. It has proved to be a better means of responding to the users as if the website takes a long time t load than no matter how good the content is, the user won’t wait to check it out.
Internet of Thing
Internet of Things is the new generation technology that is catching attention at a very rapid rate. The mobile apps are being developed for watches, belts, and gears which take networking to a whole new level. With the Internet of Things growing in the current scenario, the virtual world and real world are merging and the time is near when the line between two states will completely be erased. This technology can be operated and used to its ultimate by the use of mobile apps. The introduction of the latest Apple smartwatch is one such example of incorporating the use of the IoT concept in mobile apps.
On demands apps
The rise in popularity for on-demand eCommerce mobile app is in the rise. Right from getting a taxi to making a purchase on the daily items. These mobile apps are going to take over the whole mobile community by the end of 2020. Thus, the app developers must make sure that they are developing apps which can fulfill the demands of the customers or are concerned with the requirements of the users. One of the major factors that encourages the app developers to introduce such app is due to the fact that all the tech giant wants to promote the mobile marketing and these mobile apps will prove to be an effective step in reaching the required results.
M-Commerce app development
Upgrading your online shopping site into m-commerce can help you stand apart. The shift to mobile and make the business bloom by leveraging the power of mobile phones. The shopping apps are an effortless way to target a larger audience. Thus, turning towards mCommerce is the new trend and eCommerce sites must consider it.
Currently, there are various automatic plugins to own native mobile apps for your eCommerce store. These readymade Mobile App Builder are pre-built in such a way that you can create a pair of featured eCommerce mobile apps in a few steps. This plugin is available for PrestaShop, Magento, Magento 2, OpenCart, WooCommerce, and Shopify eCommerce platform. Thus, mCommerce mobile app development is now way simpler than ever.
Security features
Security has been a concern for the iOS users for a long time. Therefore, the Apple store makes sure that all the mobile apps included in the store are made to pass through a security check and they may have trusted certificates before making it public for the users. As the hackers would try to breach into the little security gaps in order to gain access to the important and confidential information. According to a survey 75% of the mobile apps wouldn’t even apps the security tests in the first instance and 70% app directly violate the policy as laid by the iOS developing team. Thus, making sure that the app meets all the required ground rules laid will help in getting the app picked in the Apple store.
Beacon and location based services
Integrated location-based services like Apple’s iBeacon are quite popular. The rise in such technology gives the app developer a chance to move from the traditional Wi-Fi method and shift to the new trend. The apps must be designed to provide iOS users with the best services and offer that they can avail as per their specific location. This advanced technology gives a major scope to personalized app marketing. Making availability of such apps will help in meeting the new standards and surely the chances are to get featured in the iOS mobile app store.
Over to You
The introduction of the new technology has led the app developers to move from the traditional method of developing apps. The app developer snow needs to enhance their skills when it comes to making an app available. iOS is developing at a rapid rate so must the app. The chances are better for a mobile app to reach majority if they incorporate better concept.
OpenCart is one of the most widely used eCommerce platforms. Even though the ease of doing business with the help of this CMS system is intriguing, the online customers seek way more features than the basic ones offered by it. This is when the role of the extensions come into play.
This article talks about the 7 OpenCart extensions that you must implement on your OpenCart store in order to enhance customer experience and provide them with better services. Let’s have a look.
1. OpenCart Social Loginizer
The OpenCart Social Loginizer extension offers 8 social login options to the customers including the likes of popular social media network such as Facebook, Instagram and Twitter, and allows the customers to access the web store without getting themselves registered.
Visitors can use their social media login details during the sign-up process. This saves a lot of time of the customer, and at the same time, the bounce rate of the website also reduces to a large extent. This OpenCart extension is quite handy as most of the time, the customers are already logged into their social media accounts, hence, it makes the registration process easy.
2. OpenCart One Page Checkout
The idea of filling out the information in multiple steps during the checkout may seem quite annoying for the customers who wish to make a quick purchase.
The OpenCart One Page Checkout extension puts together all the checkout fields involved in a multi-step checkout on a single page and enhances the checkout experience of the customers. This OpenCart extension offers the Guest Checkout Facility, Social login facility, supports multiple shipping and payment methods, etc. It is a feature-packed extension that focuses on simplifying the checkout process of your OpenCart website.
3. OpenCart Mobile App Builder
Many brands today are now trying to launch their mobile app in order to simplify the shopping experience of their mobile users, also because the majority of the online transactions are now taking place through mobile devices.
The OpenCart Mobile App Builder helps the website owners easily launch a mobile app for their brand without any knowledge of coding. The Mobile App Builder provides Social Login, Fingerprint login, OTP login, Home Page Layout Customization, Zopim and WhatsApp Chat Support, Multiple Payment and Shipping support, Unlimited Push Notifications, Simplified Checkout and much more.
4. OpenCart Abandoned Cart
Every website owner has to deal with Abandoned Carts. This is something which cannot be put an end to if you are running an online business. But there are certain modules that will help you reduce the number of abandoned carts on your website and OpenCart Abandoned Cart module by Knowband is one of them.
This OpenCart extension lets you track the abandoned cart users, and allows you to convert them into your customers through regular email follow-ups. You can include discounts in your reminder emails to persuade those users to complete their purchase.
5. OpenCart Exit Pop-up
Wouldn’t it be amazing if you could make a sale even when a user is trying to take an exit from your website? This is the job of Exit Popups, i.e. to draw your visitor’s attention at the very last moment.
With OpenCart Exit Popup extension, you can display an email popup to your visitors right when they intend to leave your website. In the popup, you can display some enticing offers to grab their attention and encourage them to use those offers during their purchase.
Apart from boosting conversions, this OpenCart extension is quite effective in increasing user engagement on your website which simultaneously increases the average time on site.
6. OpenCart Spin and Win
Obtaining the email address of your website visitors is not an easy task anymore. People usually don’t share their details with any online platform unless they get something valuable.
With OpenCart Spin and Win extension, you can acquire the email address of your visitors without putting much effort. Besides, this OpenCart extension increases user engagement on your website and boosts your eCommerce conversions.
The module adds an attractive and fun-filled Spin 2 win on the front-end of your website, making your users curious to spin the wheel. You can customize the popup slices as per your choice and also design the popup for various occasions like Halloween, Christmas, Black Friday, New Year, etc.
To spin the wheel, users would be required to enter their email address which would make it easy for you to capture the email address of your visitors.
Over to You
The availability of multiple OpenCart extensions has helped the web store owners to make their store a better place for the online shoppers and the feasibility of these modules in various aspects definitely takes the user experience to the next level.
If you need any assistance in these OpenCart extensions, you can contact us at support@knowband.com
The competitive online market has enforced eCommerce retailers to come up with various ideas in order to make the online purchase easier for online shoppers. It has become the prime duty of the merchants to retain their customers by providing them an easy shopping experience so that they do not switch to a competitive store. The customers also seek for better opportunities. If they feel like the web store is not delivering according to their expectations, they instantly look for any other store to make a purchase. This ultimately leads to a decrease in the conversion rate funnel. Therefore, trying to make the purchase easy and better for the customers is the prime aim for the web store owners today.
In this article, we discuss the 10 simple ways to make the online purchase easier for your customers.
1. Easy login
One of the major problems encountered by the customers while trying to access the web store is the lengthy sign-up process or the unavailability of the easy login options. Customers do not feel like filling up the lengthy form in order to browse the web store. Therefore, the e-retailers must come up with better alternatives so that the customers find it easy to register on your store. To make the sign-up/login process easy, you can implement the social login options on your store.
The shift in trend is already at the all-time high. With the mobile app surpassing the popularity of the desktop sites, it has become important for the web store owners to come up with a mobile app for their e-commerce store. The mobile app is one of the major demands of customers today. People like convenient browsing and a mobile app helps to do so. With just one tap, users can have access to their favorite eCommerce platforms.
3. Video marketing
Today, consumers need a clear and better insight into a product, and product images are not just enough to strengthen their buying decision. Video Marketing is the trend. Thus, you can make use of the product video marketing concept to provide better information regarding the product. It has been seen that the products which have a video description are twice as likely to make a sale as the products which don’t. Attaching a product video can help the consumers in making an easy and better purchase decision.
4. Multiple payment options
The lack of multiple payment options is another commonly found issue among the customers when it comes to purchasing a product. Most of the eCommerce stores have a fixed form of accepting the payments which turn out to be a major disappointment for the consumers, making it one of the major reasons for cart abandonment.
Any eCommerce store that offers multiple payment options has higher chances of conversions as compared to a store restricted to one or two payment modes only. If you want to make the online purchase easier for your customers, provide them the choices of making a payment through various payment modes.
5. Gifts and discounts
In order to connect better with the customers, e-commerce stores need to come up with timely offers and discounts. The customers always like to get better deals and offers with their purchase. Thus, making sure that the consumers are offered with timely freebies will attract them more towards your store and eventually turn them into loyal and potential customers. It is one of the best ways for customer retention and improving sales.
6. Free shipping
A high number of successful conversions are restricted due to the absence of free shipping on the eCommerce platforms. The majority of the customers seek for the free shipping of their products before making a purchase but with the additional shipping costs, customers become reluctant to leave your store, affecting your conversion rate heavily. This can be overcome by offering free shipping to your consumers, hence providing them a comfortable shopping experience.
7. Follow up marketing
Not every seemingly interested lead will convert into a potential customer, however, you can put your efforts and try to make them convert. Follow up the lead constantly and keep them informed about your offers. The follow-up marketing can be done by making use of Emails, mobile app notifications or web push notifications. The conversion rate is likely to go high with the correct approach to follow-up marketing.
8. Allow users to add review
According to Invesp, 90% of consumers read online reviews before making a purchase. You can imagine how much importance reviews hold for eCommerce sectors. Reviews establish trust. When consumers see that their desired product has been liked by the other customers, there are certain chances that the consumer will take no time in placing the order. So, add a review system to your product pages to avoid consumers’ confusion regarding the purchase and make their online purchase easy.
9. Make it easy to contact your customer support
Customers get frustrated if they do not get an easy option to contact you. Moreover, if you take too long to resolve their queries, you are almost going to kill their interest in your store. So make sure they do not find any difficulty in reaching out for help. Keep your contact page at the place where it is easy to navigate. In addition to this, provide various contact options to your customers for any assistance. Allow them to contact you via email, phone or an instant message and try to solve their queries as early as possible.
10. Easy return policy
The easy return policy is one of the most important aspects of making the online purchase easier for your customers. The first thing any consumer look out for while making a purchase is the return policy. In online shopping, there are high possibilities of a customer being dissatisfied with the purchase. Providing them an easy return option takes out the fear of losing money and thus encourages them to go for the purchase. So, keep your return policy simple and easy.
Conclusion
The process of making the online purchase easier for your customers lies in enhancing each and every aspect of your e-commerce store. The above-listed 10 methods would be very helpful for you, as a retailer, in providing an amazing comfort to your consumers on your store.
There have been a significant change in the behavior of the online shoppers. The shift in the preference from the desktop to the handheld devices is one the trend that has compelled the eCommerce websites to upgrade their store into a much feasible option for the customers. With the growing popularity of the mobile phones in the last decade, it has become one of the most common mode of communication among the people. In order to target the right audience, the web store owner needs to opt method that would help them to reach out to maximum number of customers and at the same time also provide them convenience to make purchases. This is the reason why going from eCommerce to mCommerce is a must for the e-merchants. The aim to retain maximum number of customers to the web store is highly fulfilled by using the mobile app for accessing the web store.
Thus, the situation demands for a mobile app in order to keep the growth of the web store maintained. A mobile app also makes sure that the customers need not to put extra efforts in order to reach out to the desktop site and make a purchase. The mobile apps are portable and highly reachable which makes it a better approach for the web store to market ad at the same time an easy way for the customers to shop.
Discussed below are some of the important aspect that must be incorporated in a mobile app for better results.
1. Market development along popular platform
The mobile app is going to be popular only if the store makes a proper and refined strategy before deciding to launch the app. The trend in the market and the popularity of different platforms must be taken into consideration. If we take a look at the records, then, we can realize that there is a rise in the number of iOS users. It has seen a tremendous rise and with the coming time, they are more likely to grow. Hence, proper research must be done in order to target the right customer base. Extra effort must be put to study the market trend and customer behavior. The analysis result can, then, be incorporated in the mobile apps effortlessly with the help of mobile app builder for Android and iOS. It helps the store owners to convert their website into a complete mobile app on a button click. There are plugins available for different eCommerce platforms such as Prestashop, Magento, OpenCart, Magento 2, WooCommerce and others.
2. Availability of interactive features
In order to make the mobile app more engaging the web store needs to provide it with interactive features. The better features incorporated makes the mobile app more engaging for the customers. Thus, the web store must try to make mobile app more interactive. The easy checkin and checkout options along with simple and uncluttered navigation is inevitable if you want to ensure customer retention. Along with this, the options of wish list, order tracking, and multiple payment, as well as shipping choices, are other features that you make m-commerce a success for the online vendors.
3. Better browsing with different options
The web store must try to make browsing in the mobile app more easily. The customers prefer to use a mobile app because they want to access the web store without going to desktop sites, therefore, they want easy and better navigation. Thus the mobile app must be oriented towards fulfilling the customer’s requirements. Some of the features that would help the customers in better navigation of the web store would be social login and instant delivery options. These type of features makes sure that the customers don’t need to invest a bunch load of their time in making decisions about entering or checking out the web store instead can browse the web store.
4. Multiple language support
One of the important things that the web store needs to keep in mind would be that if they want to target the customers than they need to aim for bigger targets. In order to be able to do so, the mobile app must be multi-lingual so that it can be accessed by the people over a large portion in the eCommerce community. The web store must follow the policy of making it large by targeting the large. The multilingual mobile app helps people from different ethnicity to connect with the web store and make better sales on the products to worldwide customers.
5. Simple re-marketing features
The concept of promotional marketing is too mainstream. In recent times, the customers have stopped to give a separate concern to check for the growth of the marketing of mobile apps. Therefore, the mobile app must be able to promote itself while the customers are browsing the web store using the mobile app. The mobile app must be covered with various features such as deals and sales section where the customers can avail various offers depending upon timely interval. This type of features helps in making better customers for the web store and the customers are likely to make use of the mobile app in order to make a purchase.
6. Custom Design Options
Your app home screen is the soul of your app. You must try to keep it interactive and uncluttered in every way possible. KnowBand understood this concern and brought flexible home screen in eCommerce mobile app. The store admin gets the complete designing access in the module backend with multiple attributes and elements. The complete mobile app layout can be simply changed with captivating themes and font styles.
The eCommerce Mobile App Builder permits the store admin to create the various home screen layouts for multiple events and coming occasions. All the pre-saved layouts can be used further whenever required.
Over to You
The web store must be concerned about developing a mobile app that is capable of delivering the best for the customers. The mobile app highly affects the growth of the web store and if properly delivered the mobile app will surely help the eCommerce store owners to make a better profit. The mobile app also helps the web store to reach out to a maximum number of customers and make better conversions in the web store.
