Google’s AMP

What is Google’s AMP and how will it impact eCommerce Businesses?

The ever-changing market and consumer behavior have compelled the eCommerce store owners to stay on their toes. With the aim of easing out the pressure of the online business units, Google keeps on updating its policies and schemes from time-to-time. The quest of standing out in the competitive market will be easier if the eCommerce store owners stay abreast of the Google’s update.

Accelerated Mobile Pages (AMP) is one of the updates of the Google that is expected to take the online market by storm. The project was launched in the year 2016, but was restricted to a few segments like NEWS and others only. However, now the project provides an option to the eCommerce companies to build their sites in this format.

What is Accelerated Mobile Pages (AMP)?

AMP Logo

Around 40 to 50% of the sites are abandoned because of the slow load time, especially in the handheld devices. Catering to this prominent problem of the mobile site owners, this project of Google makes the mobile pages load faster.

The remarkable load time is achieved in two ways. First of all the developers are required to create their pages in accordance with the guidelines prescribed by Google. There is a narrow set of web technology that is required to be used while the web page creation. This technology forbids most of the JavaScript which ultimately reduces the load time of the pages. Secondly, the web pages are served from Google’s server when the page is visited through Google Search.

Effect of AMP on eCommerce business

 Effect of AMP on eCommerce business

AMP is a natural fit for the eCommerce companies. The whole idea of this project is to make the web pages faster and a faster page will help in greater conversions. There has been a major shift of the online stores from desktops to mobile devices. Even the famous eCommerce platform like Prestashop offers Prestashop Mobile App Builder modules to help the owners have their own shopping applications. Thus, a project that resolves the problem of slow mobile experience of the customers will definitely give an edge to the businesses.

Impact of AMP on online marketing

Having discussed the effect of the Accelerated Mobile Pages on eCommerce, it is inevitable to note that it will have a huge impact on the online marketing. Listed below are some of the affects of the same. Take a look.

AMP-enabled web pages will rank higher in SERPs As per a report shared by Google recently, 9 of 10 online customers are more likely to shop if they find the mobile experience informative. This is the biggest reason the AMP enabled article will prove a boon for the online marketers. The AMP contents will rank higher in the SERP. Since the number of internet users who seek advice and tips on their mobile phone has increased in the recent past, the articles that are ranking in the first 3 positions of Google’s SERP will reap results for their respective stores.

AMP is open source

In addition to all the benefits, AMP an open source. Hence, it allows the people to incorporate the changes as per their need. Hence, the marketers can now formulate their content with close reference to the consumer behavior of their niche audience. The contents will get more readers and so the traffic of the mobile sites will increase ultimately.

A boon for SEM

AMP not just makes your pages mobile responsive, it even results in a happier visitors. This is one aspect that is likely to change the how mobile is done. The paid ads with AMP enabled pages will stand out from your competitors. Ads in AMP use Https and will be more engaging and innovative. Hence, it is likely to have a positive impact on both the organic and inorganic results now.

Reduced load time

Loading time is the major factor leading to an increase in the bounce and exit rates. With this update, the speed will have the readers to stay longer on your page. It will reduce the bounce rate. In addition, a low bounce rate helps validate to the search engines that what your web page offers is in accordance to what the visitors are looking for.  Along with a number of benefits, it has certain cons for the online marketers as well. Some of them are listed below.

  • The AMP contents are currently simple articles. These web pages won’t provide any subscription or form-filling option to the users. Hence, it won’t optimize the content of the category, landing or product pages.
  • Even though ranking the pages on the Google SERP will become easier, the budget invested in the content marketing will definitely increase.
  • Adding to the troubles, Google will not accept the content in AMP cache unless the content is free of all the errors. The publishers just can’t get away with anything.

Final Say

While the mobile app can improve your business, Google’s AMP can take your business to new heights. Google’s AMP accelerates content marketing and the Android app builders should gear up for the changes that the search engine is expected to see.

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Joe Parker

We boast of the best in the industry plugins for eCommerce systems and has years of experience working with eCommerce websites. We provide best plugins for platforms like - Magento, Prestashop, OpenCart and Shopify . We also provide custom module development and customization services for the website and modules..

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