Ecommerce organizations have to come up with innovative and unique business marketing ideas to stand out from the competition. Optimizing the UI of your store is important to keep your visitors engaged in your store and to enhance customer retention and conversion it is your primary responsibility to focus on improving customer experience.
While retail businesses have suffered during the COVID-19 pandemic, eCommerce brands with a diversified online presence have witnessed a remarkable growth trend in the business. When done correctly, marketing can be a big boost to a company’s bottom line. When done incorrectly, however, it may feel like throwing money into a burning pit.
I am sharing 4 eCommerce brand marketing strategies to fuel your business growth in 2021. I’ve compiled a list of suggestions based on the current environment where businesses cannot afford to lose any of their potential buyers.
Ecommerce customers are more likely to choose live chat support over email and phone because it enables them to connect with customer service representatives in real-time. Furthermore, live chat is fast and friendly and is listed among the best customer support communication channels.
When customers are more likely to shop everything (most of it) from online stores, it is needful to provide better customer service. Hence incorporating live chat via social media messenger will keep you aware of the customer’s needs and pain points.
If a customer relies on your eCommerce brand for shopping during a pandemic, you have to focus on several parameters that influence the customer decision like delivery service, date and time of delivery, hygiene measures, etc.
Embrace home delivery on your eCommerce store and follow all the hygiene measures to stand out from the crowd. This will give your brand a unique identity and will create a positive impact on your customers.
Read: How you can start home delivery services on your eCommerce store.
For your eCommerce brand, providing a return policy with defined rules will influence the shopping decision of your customer. If your eCommerce brand does not have a return policy then there will a huge uplift in bounce rate.
Return policies are the guidelines that retailers set up to govern the process of consumers returning or exchanging unused or faulty goods they’ve already purchased. Return policies are an extension of the customer support provided by retailers, and as a result, they appear to be somewhat liberal.
Customers who shop online want to make an informed decision. That’s why so many people depend on feedbacks and reviews for local businesses or star ratings when they shop on the eCommerce giant’s website.
You will increase consumer trust in your eCommerce brand by actively soliciting feedback and encouraging consumers to leave product reviews on their website. Providing incentives is the best way to motivate customers for dropping a rating and review on your store.
This year will be awesome if you implement these four suggestions in your eCommerce brand marketing and customer service strategies. Remember that you can learn more about marketing for your brand in the eCommerce article section, and the KnowBand team is here to help you find new ways to add value to your company.