Category: Ecommerce

7 Useful Tips for a User-Friendly Checkout

You would have often visited malls for shopping purpose. What did you look for after picking up your items? I am sure your eyes would have been searching for a short checkout line so that you could make a quick checkout.

Let me tell you my case, I went to a store a few days back, picked up some stuff and when it was time to go to the billing counter, I noticed the line was too long. I waited for a few minutes initially but couldn’t keep the patience for long. I left my items there and took an exit from the store.

In e-commerce, this is what we call as Cart Abandonment and a lengthy checkout process is one of the primary reasons for it. This is exactly what happened in my case too. When I realized the checkout would take a lot of time, I dropped the purchase idea.

This is why a simplified and a user-friendly checkout holds very high importance in the eCommerce space. When users find a checkout process lengthy or time-consuming, they abandon their cart and look for better alternatives.

Getting shoppers to your eCommerce store is not difficult, engaging them till the final payment process without disturbing the user experience, is. The checkout page is the most important part of this whole engagement game.

Through this article, I will enlighten you on how to optimize the checkout process and create a user-friendly checkout.

1. Make Account Registration Optional or at least Offer Social Login

Avoiding compulsory account creation is the primary step towards a user-friendly checkout. Do not compel users to signup when they look almost set to make the payment. Making registration process compulsory at the checkout page mostly results in cart abandonment, which causes high conversion loss.

Let the mandatory sign up process not be a hurdle in a successful conversion. Offer Guest checkout or introduce a Social Login option on the checkout page. This would help users in a quick checkout without hampering the checkout experience.

Read: 10 Benefits of Social Login in eCommerce

2. Allow Customers to Easily Update the cart

In many of the eCommerce websites, there is no option to update the product quantity right from the checkout page. Hence, if a customer wants to increase or decrease the product quantity, it leaves them with no choice except discarding their current checkout process, going back to the product page, updating the quantity and filling out the entire details again. This spoils the user experience.

So, make sure that you include the option to update the product quantity on the checkout page. Also, ensure that the back button takes the user to the previous page rather than discarding all their information.

3. Add a One Page Checkout

A one-page checkout also called as a single page checkout is also one of the important elements of a user-friendly checkout. Instead of asking users to navigate through multiple steps to fill the checkout form, make it a single step checkout process. It improves user experience, reduces the chances of cart abandonment and eventually leads to increased conversions.

Read: One Page Checkout vs Multi Page Checkout: Which is better and why?

Look out for Knowband’s One Page Checkout for PrestaShop, OpenCart One Page Checkout, Magento One Page Checkout, Magento 2 One Page Checkout.

Our One Page Checkout module incorporates all the checkout fields on a single page and helps merchants to allow a quick checkout facility to their customers. The module offers Guest Checkout, Social Login, Multiple Layout Designs, etc. Most importantly, it supports nearly all the major payment methods and shipping services.

4. Display the errors up-front

Mistakes happen very often while filling out the checkout fields and customers are not aware of it until they hit the submit button. They have to submit again and again until the entered inputs are found to be correct. This can be extremely frustrating and become a major barrier in a user-friendly checkout.

Use Inline Validation to counter this hurdle. It identified the inputs in real-time and displays whether the provided details are correct or not when the user switches from one field to another.

5. Display Checkout Progress

Use a progress bar to indicate at which step the customer is present and how many more steps does he or she need to go through before finally placing their order. It is always a good idea to keep visitors updated about their checkout progress.

Many a time, shoppers leave the purchase incomplete because they get tired of filling out the information when they are not aware of the checkout progress. So, give them a clear idea up-front of the number of steps that are needed to make through the checkout.

6. Provide Real-time Customer Support

Customers can have a lot of queries while they are on the checkout page, especially the new visitors. You never know what’s going through a customer’s mind during the purchase.

To assist them with their queries or help them with any trouble they are facing, provide them with real-time support. Adding a live chat option or customer support number would do a great job.

7. Thank Your Customers for Shopping with Your Brand

Leave a “Thank You” note for your customers as soon as they place their order along with the “Order Successful” message, obviously. This is a good sign to appreciate or thank your customers for showing trust in your brand. It improves customer loyalty.

Knowband provides “Better Thank You Page” module that converts a normal order success page into an effective marketing strategy. With the help of this module, the admin can encourage repeat purchases and improve customer retention by offering discounts to their customers for future purchase. It also encourages cross-selling.

Checkout PrestaShop Better Thank You Page, OpenCart Better Thank You Page, Magento Better Thank You Page

That’s all for a user-friendly checkout.

The Bottom Line

The journey from adding the product to the cart to the payment page needs to be smooth and convenient. Having a user-friendly checkout not only ensures more conversions but also keeps you ahead of your competitors. All that a customer craves for is a smooth checkout experience, provide them that.

If you find the above information helpful or have anything to add for a user-friendly checkout, do let me know in the comments below.

Moreover, you can visit our Knowband store and look for a number of checkout modules to help you with an optimized checkout process.

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7 Crucial Tips for a Smooth Checkout Process

8 Checkout Page Mistakes that may be Killing your Conversions

5 eCommerce Mistakes that lead to Cart Abandonment

8 Awesome eCommerce checkout examples

The curse of abandoned carts on eCommerce- Face it or Prevent it?

If you run an eCommerce business, I am sure you must have heard of it. If am sure that you must have heard of the frustration that ends ups in a pile of failed potentials sales. I am talking about abandoned carts. The abandoned carts are a by-product of a very old trend that has followed the eCommerce market from the inception. Customers visit your website, add some product(s) in their virtual shopping carts and then disappear in the thin air- one thing to mention, they never return to claim their loaded shopping cart.

Should we ignore it?

Statistics from the last couple of years show that the percentage of shopping cart abandonments has risen exponentially to 70 % till date. It means that out of every 10 visitors, it’s a general site to see 7 of them not completing their order. It’s a statistics that is too big to be ignored, especially when it’s directly linked to your revenue generation. Now, the big question- there are uncountable reasons for why they abandon their shopping carts, so is it wise to spend the crucial time in preventing them from occurring? Or, should we look for the ways to face them so as to minimize the losses?

Prevent it VS Face it

Either of the ways mentioned in the above questions works on the same motive. That is, to minimize the losses and generate revenue from potential conversions. Must, say that ignoring any of the two ways is not a wise suggestion at all. A/B testing and heatmap tracking done on various websites suggest that most of the cart abandonments occur due to some key mistakes that are common in all of the websites. If we could rectify these key mistakes we can prevent the abandonments up to a very large extent. Here, I am going to mention these key points to prevent a major percentage of shopping cart abandonments. After that, we will look for the ways that you can adopt to face them after some uninvited abandonments forcibly occur on your site. There are few questions asked in the below point, you just need to ask yourself these questions.

  • Is your checkout process easier?

Ask yourself- why people choose eCommerce sites to shop over offline retails? The answer is very simple; it is very easy, convenient, and quick to shop online rather than visiting a physical market, buy things, and then carry them back home. If this is the major reason for why eCommerce sites are preferred over physical markets, then why to make it more difficult for your customers to shop on your site? The reference is on the checkout process. Making a checkout process easier would be an excellent starting point in your way to prevent shopping cart abandonments.

  1. Number of pages: Start with reducing the number of pages in your checkout process. For example, PrestaShop, OpenCart, and Magento, the major eCommerce platforms have generic checkout process in a multi-page structure. But, when introduced to the modules and extensions like one-page checkout module, the multi-page structure just vanishes and replaced by a simple one-page checkout structure. The one-page checkout will save your customers from the frustration of lengthy checkout process and frequent page loading. Thus, eliminating a very basic reason for customer frustration from your website.
  2. Compulsory account registration: This is another eCommerce trend that has proven to be one of the major reasons for customer frustration. Websites ask the visitors to create an account before they can place an order. Sometimes, even the tiniest distraction like filling a registration form, thinking of a new password and then remembering it, can prove to be a major reason for customer frustration. A study says that customers do not like to create an account because they fear to receive spam emails forcibly. Thus, they leave the site and search for someone who does not ask for these things.

Interestingly, they even find that someone very easily, because there are uncountable websites like yours and they are looking for ways to grab customers like these. The solution is, do not ask for compulsory registration, make it optional, allow guest checkout and save their information to create an account automatically. On the whole, just register the guest after checkout is completed.

  • Do you surprise them with the hidden cost?

Some eCommerce sites make a very blusterous mistake by hiding additional costs and conditions. They reveal these hidden terms and fees just at the time of final step in the checkout process. Trust me, it’s a blunder; not a pleasant surprise for your customers. Always be transparent with your customers in terms of pricing and fees related to your products. Make the shipping charges, additional fees, tax to be included, and all relevant information clear like crystal. Reveal all these information at the product pages itself, or you can show them at the very beginning of your checkout process.

If you try to trick your customers, they might fell once, but they will never come back to you and your website ever again.

  • Let’s face the abandoned carts if they arise somehow

Information in the sections till now were all related to how you can prevent some major reasons for shopping cart abandonment. It’s a harsh truth that despite all your efforts, some uninvited cart abandonments do occur, and you cannot do anything to stop them. So, why not to face them by converting these carts.

  • Remind them

Remind the abandoned customers that they have left something in their cart when they were last online with you. You can do this by sending reminder emails. The reminder emails are a smart way to curb the level of abandoned carts that have already occurred on your site. Just mind one thing that you have to remind them; not bully them. Don’t send messages like, “This is your last call to claim the cart” “hurry there is no time” “It’s now or never” etc. Be clever and polite about the reminder emails. Make something useful from the customer’s point of view.

You can send some offers with your emails. Like an exclusive discount coupon, free shipping or support etc. There is a good news for websites using Magento platform because a Magento abandoned cart extension is available that will provide all the help in the above-mentioned task. The Magento abandoned extension is capable of capturing all the abandoned carts on your store along with the customer’s information like email id, contents in the cart, time of cart abandonment and much more. This Magento extension uses the captured information to send automatic reminders to the abandoned cart customers. The emails can be sent either manually by the site admin, you can set a cron that will perform all the task from capturing the abandoned carts to sending the automatic serial reminders with offers or without offers.

Finally,

On the whole, it is possible to both prevent the shopping cart abandonment and face them at the same time. Extensions like Magento abandoned cart extension will help you fight the already occurred abandonments, while the tips in upper sections will help to prevent a major proportion of abandonments.

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One-page checkouts: A customer’s viewpoint

One-page checkouts have become the trend since they entered the eCommerce market on a trial basis. They entered the web world as a variation to enhance the usability of the website and gathered the attention of the digital shopping world. There efficacy and efficiency is what that has made them a must add feature on your website. The analysis of customer behavior before and after the inception of one-page checkout has revealed that the feature is an effective tool against checkout abandonment. It has reduced the cart abandonment rate drastically and has acted as a tool for propelling conversions.

Customer’s viewpoint on one-page checkout

Magento one-page checkout extension is effective in nature.

Now, we will take a look at what the customer feel about one-page checkout.

1. Ease of operation:

Most of the customers found it easy and smooth to operate through the one-page checkout process rather than indulging in a lengthy page-by-page checkout. This one thing has contributed significantly on the conversion front.

2. Smooth navigation:

Another thing which customers pointed out was the smooth navigational aspect of the one-page checkout. Most of the customer found it easy to navigate through the login, credentials and transaction parts due to the single page arrangement. The column based arrangement and clear description helped them in sailing through the process.

3. Ease of correction:

This is one thing which has helped the customer to cut the hassle of re-initiation of transaction again and again. Most of the time customer found themselves frustrated due to re-filling of information in case they make a petty mistake in filling details. One-page checkout makes this task easy by allowing you the freedom of correcting that specific mistake without refilling the correct ones.

4. Mobile friendly:

Since a lot of traffic is driven by mobiles and tablets these days catering to the needs of mobile audience is very important. A one-page checkout fits in this process and saves the mobile audience from non-compatibility of their device (sometimes) to multi-page long loading checkouts. Also, it is often found that most of the multi-page checkouts are not responsive in nature, thus, causing a jolt to conversions.

5. Frequent page re-loading was a burden:

In generic multi-page checkout structure, the checkout process used to break as soon as a customer decides to update something in the cart. The updates could be anything from adding a new product, removing a product from the cart to increasing or decreasing a product quantity. With the introduction of one page checkouts, the frequent page re-loading has been curbed by the use of Ajax coding. Now a customer can perform all these tasks without reloading a page each time. So, a major burden has been removed from the customers and it has curbed the customer frustration up to a major extent.

Final say

Considering the positive feedback of customers in regards to one-page checkout this is a must-have for every website, in order to, excel their conversions. Various online modules like Magento one-page checkout extension are available in the market that can enrich your website with the feature. Magento one-page checkout extension is suitable for Magento based website and you should look for an extension that is suitable for your website platform.

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Why is shopping cart a must-add for your website?

The shopping cart has been one such feature that is making a buzz in the eCommerce arena. The feature has become a driving force for pulling conversions. Many eCommerce websites have already adopted it and those who have not are considering it. Having a shopping cart feature has become an unequivocal necessity, especially in the wake of cut-throat competition. In a scenario where cart abandonment is already acting as a huge revenue killer, loss of revenue due to some petty avoidance can be really drastic. Here, we will talk about the need for having a shopping cart feature on your website.

Advantages of a shopping cart

Now, we will take a look at those advantages which a shopping cart feature brings in.

  1. One-stop-shop: It acts as a one-stop-shop for data management. The customer can easily manage all those products and services that he/she wants to avail through a particular website. Apart from this, a shopping cart also contains data like customer name, card details, processing details, etc., thus making the transaction smoother.
  2. Stats and analysis: A shopping cart feature helps in maintaining the data and stats related to successful ( as well as dropped) transactions. This will help you to manage multiple requests from a single customer, which otherwise would be difficult to maintain.
  3. Discounts and coupons: An effective shopping cart feature allows you the freedom to integrate coupons and discounts into the transaction process. Other features like inventory tracking, customer review, etc., may also be channelized by the shopping cart feature. It acts as a profit-generating medium between payment processors and website.
  4. Customer and SEO friendly: By providing the customer with ease of transaction and instant access to product details as well as comparison, a shopping cart feature proves it worth in creating a customer-friendly environment. Apart from that, a good shopping cart ensures maximum traffic flow to your website by generating keyword rich URL for products and services, thus acting as an SEO booster.

Tools for shopping cart

To have a shopping cart feature on your website, all you need to do is to install an add-on compatible with the platform of your website. Prestashop Ajax cart module is one such tool for Prestashop-based eCommerce websites. You can choose from the variety of add-ons available in the market.

Last thoughts

Keeping in mind the target of conversion optimization, the addition of a shopping cart feature on your website will surely be a game-changer. To latch on to the revenue ladder you must ponder about the same.

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Boosting customer engagement and sales by encouraging reviews and opinions

Online shoppers have a habit of checking out reviews and opinions of other users before investing in anything. Even when you go to purchase a nail clipper from Amazon, you would see the bulk of customers reviews and opinions. If in case the reviews are all so good, then it takes no time to boost the product’s monetary value. Take the example of this nail clipper being sold on Amazon.

Good product reviews can have direct effect on the pricing of the products.

The above example explains how a bulk of positive product reviews can determine the pricing of a product. This example is aimed to explain the importance of positive product reviews. Instead it has been given to explain how product reviews are important and how people them very seriously.

Product reviews have become a habit

For every online customer, online product review is not just a piece of information on an eCommerce site, but it a valuable asset that maintains the credibility of decision making without even touching a product from hand. Product reviews have become an integral prat of any eCommerce purchase. It is one of the best ways to gather information about a product, plus one of the best ways to site owners to build trust and credibility among the customers.

It has become a habit of customers to check reviews before any online purchase. And, it is a good habit for sure.

Showing product reviews- using it as a tool for CRO-

With the growing competition in the eCommerce market, every website owner is looking for new ways to engage their customers. In most of the CRO campaigns, a proper focus on online product reviews is an inseparable part. No wise e-store owner would commit the mistake of ignoring product reviews and their role in customers’ decision-making process. Product reviews have always played a great role in Influencing the customer’s decision making and they will continue to do so forever.

Product reviews are not just about products, but other metrics are also analyzed using them. For example, a customer review might not just include his experience with the product, but it might also explain how the shipping services were and in what condition did he get the product. So, a single product review can guide your customers not just about the products but also about your efficacy in providing the shipping services.

How to adopt a better product review system on your eCommerce store?

If you own an OpenCart or a PrestaShop store then you get an effective product review system by default from the first installation itself. In PrestaShop, you might have to install an additional “Product comment” module which is a free module from official PrestaShop itself.

However, having a product review system alone is not enough. You have to encourage your shoppers to write review on your site about their experience with your products. These encouragements can be provided by using the OpenCart Review Incentive extension and PrestaShop Review Booster module. These modules are competent to encourage the customers to write reviews by providing them offers and discounts on their next purchase. You can use these modules for your review boosting campaign if you are planning to latch on reviews for better conversion rates on your eCommerce stores.

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Methods by which you can minimize cart abandonment on your store

Cart abandonment is a big issue that haunts most of the eCommerce website. As a matter of fact the average cart abandonment rate is well above 50% for most of the website. The issue is same but the way you tackle it makes the difference. An effective card abandonment strategy is what that can change the game for you. Here we will take a look at those strategies and will analyze how they work in reducing the percentage of your cart abandonment.

Tips to reduce shopping cart abandonment:-

Now, we will look at the various strategies that can be adopted to tackle the problem of cart abandonment.

The revenue at stake on abandon cart is huge, which cannot be neglected.

1. Provide multiple payment methods: Restricting the customer to a specific payment mode has been the most significant reason behind cart abandonment. Allowing the customer to avail the benefits from various payment methods like Paypal, Google wallet, Paytm, Mobikwik etc. has a good chance of turning an abandonment cart into a potential sale.

2. Be clear about your policy: Clearly, spell out your return and shipment policy in the content part of your website. This will enrich the customer’s confidence and will drive him to purchase the product as, he/she will clearly know what to do in case of return or delivery problem.

3. Avoid shipping charges: Try to keep out shipping charges as far as possible. The Customer really doesn’t like charges to be paid for delivery of their products. If unavoidable then try to lure the customer by providing some equivalent discounts or cash backs.

4. Provide social login registration: Allow the customer to enter and purchase from your website by channelizing his/her social login credentials. Restricting the customers for a specific registration process act as big turn off. Social login allows the users to purchase from a new website without necessarily creating an account there. The user can use their social accounts to sign up on-the-go in few clicks.

5. Provide some analysis: Provide some fact, analysis, data and reviews with regards to every product. This will allow the customer to get a holistic picture and make an informed decision. The more you inform your customers, the more they will trust your brand.

6. Utilize the power of mailing: Use effective innovations to retain the customer by customizing your abandonment card mails. An effective and attractive abandonment cart mail can be created using some good tools based on your CMS platform. Magento’s abandon cart extension is one such tool for Magento based website.

Conclusion

Cart abandonment is an issue that most of the eCommerce website are facing. The revenue at stake on abandon carts is huge and nobody wants to miss this big piece of cake. However the winner is one who adopts to effective strategies to counter this problem. Keeping in mind the level of competition in eCommerce arena, the adoption of the above-mentioned technique can prove to be handy for your website.

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Is marketplace model the new shift in eCommerce?

The government’s announcement in march regarding the allowance of 100% FDI in marketplace model set the bell ringing in e-commerce market. As most of the big e-commerce websites are adopting the marketplace model, we need to understand that what exactly is all about and how it can be the new shift in the market.

What it is ?

A marketplace model refers to an arrangement in which the e-commerce websites allow the small vendors and entrepreneur to use their digital platform so as to connect with large base of buyers. In lieu of their usage of the platform, the vendors pay a certain percentage of profit they gained through each transaction made online. It marks a shift from the traditional inventory based model where the e-commerce websites used to keep the stock in their warehouses. They had to update it regularly in accordance with the market’s demand.

How it can mark a shift ?

With most of the e-commerce business in developed countries going the marketplace way, the developing countries are also adopting the same. The reason for this can be sited from the fact that, the nature and structure of the marketplace model is such that it caters the demand of all the stakeholders involved. The customers get a wide range of product to choose form, while the sellers get an access to larger consumer base. The e-commerce website on the other hand enjoys certain benefits in terms of cost cuts, customer satisfaction, conversion rate, and commission from the sellers.

Another reason why the marketplace model holds a key is its inclusive nature. The offline shop owners who were left ignored after the advent of e-commerce era now get a chance to evolve themselves and reap the benefits of the digital market.

While providing such benefits, the one thing which marketplace model does silently is its contribution to the economy. By bringing in the small and medium vendors and start up in the picture, it widens the base of economy. Especially in developing countries where a large portion of market is captured by SMEs and start ups.

Transparency and seamless delivery are other such aspects which favors the marketplace model. With similar guidelines for all the sellers it promotes healthy competition. At the same time, it promotes transparency as the customers clearly know with whom they are transacting.

How you can adopt it ?

In order to shift your e-commerce website to the marketplace model you need to install the marketplace module of the CMS platform you are using for your website. For example, various marketplace module like Knowband’s Magneto’s marketplace extension, PrestaShop’s marketplace module etc. are available online. These modules are user friendly and easy to adopt, and allow you to get an overview through the free trial facility provided.

Conclusion

With the wind sailing in direction of the marketplace model, we need to wait and watch as how long it will take for the marketplace model to capture the market. Nevertheless with its add advantages, it presents a strong case against the traditional inventory based model.

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Why is content marketing effective for your marketplace website?

Marketing strategy plays a crucial role in deciding the fate of your business enterprise. A marketing strategy has the potential to either make or break the situation for your enterprise. Content marketing is one aspect of your marketing strategy that can do wonders to your business if properly utilized. Content marketing generally refers to the act of delivering the content that is relevant and interesting to your target audience. Even though it sounds general, it has been the area which is less pondered during your business discussions. We will here take a look at the reasons which make content marketing an effective part of your marketplace enterprise.

What does content marketing brings to your marketplace?

Content marketing involves a detailed structurization of your marketing strategy.

Marketplace model provides a good scope for content marketing, as there is always a chance of mixing up of irrelevant content due to the presence of a large number of sellers and a huge range of products. Now we will look at the aspects which make content marketing a necessity for your marketplace.

1. Ads doesn’t create value: The content that you put on your ads doesn’t arouse much of desire from the visitors. Though the branding aspects of these ads is high in a marketplace set up, but they often act as a disturbance to the actual content reading. You can structure your ads to provide a little more sneak into the product like price, brand, discount etc. This will act as the crux for the entire content and will make it a bit interesting for the visitors.

2. Makes customer realize the utility of the product: An ordinary display of content highlights only the seller’s aspect in its description. While a content marketing approach molds it into a description that describes its utility from the customer’s perspective. For instance, a normal safety shoe Ad will describe the product in length, but in content marketing approach can provide a detailed information of the same to the target audience.

3. Helps you in realizing the power of visuals: A content marketing guides you to make your marketplace more visitor friendly and customer-centric. It is always difficult to cramp through a detailed content for a range of products in marketplace set up. The content marketing approach helps you realize that its not the usual textual description that works all the time. Videos are an important part of your content set up. They not only help in making the website more engaging, but also provides a better insight and remembrance for the visitors. So, videos can also act as an important content on your product pages that works for both – product description and content marketing.

4. Helps in website SEO : Visitor’s land on your website either when they are looking for the product and services delivered by you or when they are searching generally for product and services that fall under your functional area. In this case, a market-oriented content will attract the maximum traffic through higher SERPs as it will be showcasing those keywords that the customer usually targets. Thus, marketing of content becomes essential, especially when you are dealing with a range of products.

Final say

The importance of adopting a customer-centric and user-friendly approach for your website is the need of the hour for all the websites. However, o run through text charges and they worked, orders were created.

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How to grow your business with multi-vendor marketplace model?

The multi-vendor marketplace model has created a sensation since it arrived in the e-commerce arena. The growth and expansion opportunity that it brings along are seen as the driving factors behind its success. The adoption of the model has bought some effective results for those who have adopted it thus, substantiating its success.

Initially, the developed countries were latching on to the model but now after the effect, it has created, developing countries are not far behind. You might be wondering how a shift in a model can bring such a difference to your business growth. To make your job easy we will here discuss on how a multi-vendor marketplace model helps in expanding your business growth.

Multi-vendor marketplace vs business growth

After taking a look at the general trends of the marketplace model, we will now shift our focus towards its positive effects on your business.

  1. Base expansion: By allowing the integration of various vendors on to your platform, a marketplace module expands the base of the products and services offered by you. More the number of choices you offer, more are the chances that the visitor will turn into a customer. Thus, a direct boost to your conversion rate.
  2. Deeper market penetration: As the multi-vendor model involves the integration of sellers from various regions, it becomes easier to cater to the early shipment needs of the customers. This allows you to reach the customers even at the remotest corner, thus increasing your market penetration.
  3. Cost-cutting: The shift to multi-vendor model takes away the responsibility of product update, inventory management, and SKU up-gradation. This, in turn, cuts the cost involved in managing these expenses without even disturbing the flow of your business. You can utilize these resources in some other aspects of your business like the enhancement of your product shipment through integration with different shipping solutions.
  4. Efficiency: With multiple vendors involved, the process of procurement, packaging, and shipment take place in a more speedy and efficient way. Unlike the traditional model, where all these responsibilities rest with a single unit that too for the entire range of customers, this division of labor makes the task smooth and simple.
  5. Customer satisfaction: By enriching your business with the above-mentioned features, the last thing which you can expect from the model is ensuring customer satisfaction. The aim of any business is to satisfy the customer with their product and services and to cater to this need you need to devise methods that cater to this effect.

Final say

Expansion and growth are what any business love to witness. To achieve these aims for your business, you need to ensure that your business is leaving up to the extent of its full potential. Multi-vendor marketplace model is one such tool you can rely on expand your business reach.

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E-commerce platform that you can opt for your multi-vendor marketplace

The e-commerce world has started shifting its base towards the multi-vendor model in the past few years. The traditional inventory model which used to be the king some while ago is now becoming a choice of lesser importance. The reason for which it is cited in the nature and scope of the multi-vendor model which fits in with the aspirations of the e-commerce world. Being mutually beneficial and inclusive in nature, it not only caters to the demand of sellers, but also brings delight to the customers by providing a wide range to choose from. The importance of having a multi-vendor platform for an e-commerce website is what that cannot be bogged down. But, what are those platforms that offer you a chance to build such a platform for your website? To ease your task a bit, we will discuss some of the trending multi-vendor that you can choose from.

WordPress

WordPress is a reliable name in the market.

With a market share of over 23%, the reliable support for the website, WordPress, needs no introduction when it comes to discussing the e-commerce platforms. Being a reputed name in the market, WordPress offers a smooth transformation for your business into a multi-vendor setup. The various customization and management features offered allows you to cut the hassle which comes in with the management of a multi-vendor marketplace.

Magento

Magento is another open source platform for your website.

Magento is another such name in the market which entirely focuses upon enriching your e-commerce experience. With a dedicated support for your e-commerce website, Magento is a name you can rely upon. Through Magento marketplace extension, it allows you to adopt the multi-vendor mode for your website. By providing an option for separate seller profile with specific login, it provides freedom of managing and updating the products to the vendors. Thus, providing them with the experience of a personal e-commerce set-up for their business.

Always being the first choice of any large scale online business setups, a Magento store can always be converted into a marketplace site using any of the better Magento multi vendor marketplace extensions.

PrestaShop

PrestaShop has been there for a while.

Being there in the market for a decade or so PrestaShop has tightened its grip with its service quality and features. With over 1,00,000 sites availing its services, PrestaShop stands as a strong contender to be chosen for your marketplace website. The features offered include easy integration of multi-payment options, simple registration, and profiling of vendors, easy customization and effective product and service management. All these contributes in the transformation of your business into a multi-vendor mode for a smooth ride.

PrestaShop has always been a first choice of most of the business startups. With the availability of effective marketplace modules like Knowband-PrestaShop marketplace module, it has become so easy to convert your PrestaShop store in to PrestaShop marketplace site.

OpenCart

OpenCart provides you a seamless experience.

OpenCart is one such platform which stands among the top in the business. With e-commerce specific features and valuable modules, OpenCart has always ensured a seamless business transaction for its users. Features like e-mail payment notification for vendor and personalized store management makes OpenCart a good choice to opt. Moreover, OpenCart is one of the easiest eCommerce platforms to learn to work upon. With high affinity to extendable feature using OpenCart Modules, it possess a major flexibility to get converted in to a marketplace site using any of the efficient OpenCart marketplace addons.

Final say

The above-mentioned e-commerce platforms are some of the tops in their section. Their user base and market credibility are ever increasing. In order to, make a smooth transaction for your multi-vendor set-up, you can rely on any one of them.

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