A smooth checkout process is of paramount importance to enhance the checkout experience of online shoppers. If not optimized, it can hamper the checkout flow of the user and compel them to abandon the cart.
In this article, I present the 7 crucial tips to optimize your e-commerce checkout process and provide a smooth checkout experience to your customers.
The mandatory registration form can be a barrier in a smooth checkout process. It would be unwise if a customer looks all set for the purchase but is forced to abandon his purchase due to compulsory account creation. This distraction can be avoided by offering a guest checkout.
Guest checkout enables a customer to check out comfortably without disturbing the checkout flow. Guest checkout speeds up the checkout process and provides a smooth checkout experience. A customer just needs to provide his or her email address to check out as a guest.
Along with guest check out, providing a social sign option would be a great idea for a smooth checkout process. You will witness the social sign-in option on a majority of e-commerce websites.
The registration task is tiresome to for the online shoppers and they feel reluctant to sign-up. The social login option, in this case, becomes a better alternative by speeding up the registration process.
Apart from quick registration, social login removes password fatigue. Customers do not need to create and remember a different password, they would be able to log in easily with their social media accounts.
Looking to add the social login options on your e-commerce website? Try out our Social Loginizer module that integrates up to 15 social login options on your site.
Save customer’s time by auto-suggesting address when they start filling out the address fields.
Enable the Google Auto-address fill functionality. Once set up, it would start displaying the address suggestions in real-time, related to the keywords typed by the customer.
It is one of the important aspects of a smooth checkout experience.
Customers generally make mistakes while filling out the checkout fields, and more often than not, the errors are not identified until the customer hits the submit button. In many cases, customers are required to fill the entire details again till all the fields become error-free. This can be irking and hinder the checkout flow of the customer. Therefore, it is advised to use Inline validation.
Inline validation checks the inputs in the form fields and indicates whether the inputs provided by the customer are correct or incorrect when they switch between fields. If there are errors, it would display how it can be fixed.
Use a progress bar to indicate at which stage of the checkout process is the customer present and how many further steps would they would have to go through before they could finally place the order.
A progress bar presents the overall picture of the checkout process in front of the customer and reflects a smooth checkout process.
Customers often look for promo codes to avail discount on the products they are purchasing.
If there are some applicable promo codes, mention it on the checkout page itself, else the customer would hit the back button and start looking out for the offers on your store or search it on Google, and then come back later. It is time-consuming and can delay the conversion.
But if you display the offers or promo codes right on the checkout page, it would be easy for the customers to figure the running offers, ultimately enhancing their checkout experience.
With the introduction of e-wallets, also known as digital wallets, the payment method preference of the customers has changed. Sticking with only Credit or Debit Cards just won’t be enough.
Add multiple payment options on your e-commerce website so that the customer has a number of options to choose from. Lack of payment methods might lead to cart abandonment.
Each and every step of the checkout process matters for providing a smooth checkout experience to the customers. Having a smooth checkout process scales up the chances of conversions.
To provide a convenient checkout, e-retailers are adopting the one page checkout.
We, at KnowBand, offer the One Page Checkout module for PrestaShop, OpenCart, Magento and Magento 2 eCommerce platforms.
Our One Page Checkout module incorporates all the checkout steps on a single page. It covers almost all the tips that I have mentioned in this article, like Guest Checkout, Social login, Google Auto-address fill, Inline validation, etc.
Check out the modules to know their complete features and benefits.
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