Why Checkout Page Optimization is required in default Checkout Extensions?

Why Checkout page optimization is required in default Checkout extensions | KnowBand

Checking out from eCommerce sites is something that lets a business owner have an interface for monetary transaction with the customers. The word monetary is enough to tell you how serious a checkout page is in the eCommerce world. For any reason, if a customer does not find your checkout page convenient, an immediate thought comes to his mind is about abandoning the site and find an alternate solution with a better checkout page optimization. Whatever be the cause, the immediate effect is seen in your online business because you are losing a customer here.

E-Commerce platforms like Magento, PrestaShop, OpenCart have a standard set of the checkout process. For example, the standard Magento checkout extension provides all the required accessibility for a complete eCommerce checkout page. However, considering the latest advancement in checkout pages of different eCommerce platforms, a standard checkout process is not expected to have the desired success rate. In fact, most of the standard checkout pages have now been transformed into more convenient processes with the introduction of one-page checkouts or quick checkout extensions on eCommerce sites. Need for an optimized checkout page

To survive the competition from other eCommerce platforms or the rival sites, switching to a custom one-page checkout extension is definitely a wise idea. I am not being biased here. In fact, all the quick one-page checkout extensions are optimized from the standard checkout extensions itself. It is just that these checkouts modules or extensions present the same process in a more compact and more convenient way. The site’s owners can utilize the checkout page optimizations done in these custom checkout extensions to have an upper hand against the rival eCommerce sites or to improve their conversion rates.

Upper hands of checkout page optimization in a one-page checkout process

Removes distractions-

The standard checkout page includes few elements that might distract the users and trigger a bounce back from the checkout page. Moreover, these elements might ask the users to fill some details that customers might not want to share. You might be surprised to know, those information were actually not even required by you.

To eliminate such redundant or unwanted elements, quick one-page checkout modules act by providing the site admin some additional customization access. These accesses for site admin allow him to either mark those fields as optional or to remove them from the process at all. An example of such element could be the fax number which is neither required by the admin nor the most customers have it.

Reducing the number of steps-

Reducing the number of steps | KnowBand

In default checkout modules the checkout page is spread across multiple pages for each kind of entries. For example, the default PrestaShop checkout module is a 5 step process. It includes the customer information, payment information, shipping information and all miscellaneous entries in separate pages. I do not need to tell that how lengthy the whole process becomes like that. Customers do not like that for sure.

To optimize the default checkout module, one-page checkout modules for PrestaShop have been developed which compact the whole process in a single page. So, that the customers do not have to redirect from pages to pages to complete the online shopping.

Pre-populating information-

There are certain cases when a customer is prompted to fill a particular data more than single time. For example, if the customer is already registered on the site, asking for filling the email id and name of custom in checkout page is definitely not a good idea.

The checkout best practices say Pre fill the data in checkout form already if the customer has already provided it with the sign-up. Asking the customer to fill a redundant data, again and again, would definitely encourage him to abandon the site.

A quick checkout extension works here the same way as suggested by the checkout best practices. For example, the checkout optimization in below one-page checkout module pre-populate the data from the customer information given at sign up process.

Pre-populating information | KnowBand
Pre-population of information from customer data

Social login at checkout page-

Social login at checkout page | KnowBand

One of the mistakes is to ask the customers to make an account before checkout is complete. For most of the default, checkout pages have already done the necessary checkout page optimization by proving the customer to checkout as a guest customer. However, there are certain conditions when a guest checkout might not be an option for the site owners.

In these certain cases when you only want to allow the registered customers to checkout on our site, the one-page checkout extensions are equipped with social login options. The social login on these quick checkout modules allows the customers to either log in to the site or create an account on the site with the social media credentials itself. Thus, saving the customers from a necessary form filling for account registration.

The default checkout processes are undoubtedly a complete package. However, when sometimes you need to develop an upper hand against your rival sites, they might not be an ideal weapon. The custom one-page checkout extensions with the checkout best practices explained above can help you gain the same upper hand. A little investment of time and money in one-page checkout modules is surely a wise idea provided, you choose the right one from the market. The Knowband’s one-page checkout modules and extensions for PrestaShop, Magento and OpenCart could be a better suggestion if you are looking for one.

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Joe Parker

We boast of the best in the industry plugins for eCommerce systems and has years of experience working with eCommerce websites. We provide best plugins for platforms like - Magento, Prestashop, OpenCart and Shopify . We also provide custom module development and customization services for the website and modules..

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