Manish Barthwal, Author at Knowband Blog | Ecommerce Modules

7 Major Benefits of using Web Push Notifications in eCommerce

Web Push Notifications is a powerful and effective marketing tool adopted by online businesses to reach out to and interact with their audience, keep them updated about any important information, announcing sales and offers, and eventually driving more eCommerce conversions.

Email Marketing has lost its charm. SMS Marketing is almost dead. Push Notification has now taken over. If you use online shopping apps, you would be very well aware of how they try to interact with you through push notifications.

As per AdWeek, push notifications capture almost double “open and click-through rates” as compared to email. The trend of App Push Notifications is now being followed by Web Push Notifications.

What exactly are Web Push Notifications?

Web Push Notifications or Browser Push Notifications, also known as website push notifications, are messages or notifications that are delivered to the subscriber’s device in real-time. The notifications are sent even if the subscriber is not present at your website.

This is an entirely permission-based engagement where you initially ask your visitors whether they would like to receive notifications from your website/brand or not. Only after the visitor approves, he or she turns into your subscriber and you are ready to send them notifications and make them a part of your eCommerce journey.

How Web Push Notifications are different from App Push Notifications?

Website Push Notifications work very similar to Mobile App push notifications with an only difference that app push notifications work only for mobile devices (mobile apps) and tablets while web push notifications function on all devices including desktop.

Why Web Push Notifications are Important?

Web Push Notifications, if put in use wisely, can add immense value to your eCommerce business. In this article, we will discuss the 7 major benefits of using Web Push Notifications and understand why they are an important marketing aspect.

1. High Opt-in Rate

Unlike Pop-ups that demand users email address to send them newsletters or promotional offers, browser push notifications avoid asking for any customer-related information. All it requires is one single click to begin the process. And this is the reason why they have higher opt-in rate than emails.

In fact, the opt-out rate as well in browser push notifications is very minimal.

It also makes it easy for those visitors who hesitate to share their personal details online. This is often seen with new/first time visitors.

2. Real-time Quick Delivery

Web Push Notifications create instant communication with your subscribed audience. Any message or update gets delivered to the subscribers as soon as the information is initiated to be sent from the back-end. This gives you a high real-time reach.

So when you are planning to announce a flash sale, website push notifications can prove to be beneficial in that case.

3. Higher Engagement

Unlike Email or SMS where the URL to redirect the user to the desired location is mentioned inside the content, Web Push Notifications requires just one tap to take the user to the specified URL.

If you can entice your audience with your notification headline, you would surely receive higher engagement. Create triggering notifications that grab user attention and avoid using any click-bait headline.

4. Increase your Website traffic

One of the major benefits of Web Push Notifications is that it gives you a traffic boost. It works best if the message contains something worth the user attention. If it is tempting, you will witness a significant rise in website traffic. If you are running a limited-time sale, Browser Push Notifications can bring high real-time traffic.

5. Turn Visitors into Subscribers and Subscribers into Customers

Web Push Notifications prove to be one of the best ways to bring your subscribers into your store and encourage them to shop. It is the quickest way to grab user attention, unlike emails which sometimes can be skipped or left unopened.

It can be said that visitors who opt to receive notifications like you as a brand. They are impressed with your products or services and this is why they do not want to miss any future update from your end. These prospects will show more potential to purchase as compared to the other users.

6. Increase Conversions

You can ask users to subscribe to specific product-related notifications and notify them later if there is any update. For example, if the product that the user is looking for is out of stock or if they feel the product price is too high, you can ask them to subscribe for the alerts when the product is available again or when the price drops down, respectively.

The subscribers will be notified as soon as the changes reflect in the website regarding the product. Notification related to the fall in the product price or the product back-in-stock creates higher chances of conversion.

So basically you can retarget the users and persuade them to purchase the product which they desired earlier.

Read: Web Push Notifications: 5 Best Practices to Boost eCommerce Conversions

7. You don’t need a Mobile App

With web push notifications, you do not need a mobile app to reach out to your subscribers. Moreover, building a mobile app can cost you huge bucks so this cuts down your cost to have a mobile app and provides you with a similar way to communicate with your audience like App push notifications.

The Bottom Line

Web Browser Push Notification is undoubtedly an effective marketing communication channel and what sets this apart from other marketing methods is that it is not restricted to marketing and promotional purpose only. It can be used to deliver useful information, abandoned cart alerts, order status updates, product back-in-stock alerts, etc.

Looking for a module that provides you with all these features? Check out our Web Push Notification module, which is available for PrestaShop, Magento and Magento 2.

PrestaShop Web Push Notification

Magento Web Push Notification

Magento 2 Web Push Notification

Not only it will provide you with certain types of browser push notifications, but you would be able to customize the notifications as per your choice.

For website push notifications to deliver fruitful results, you need to optimize them so that they are able to bring the desired results. Do not send anything that users feel likely to skip. Too many notifications can lessen the impact. It should be something valuable.

Use tempting headlines (not click-bait), be up to the point, use short texts, and be very specific about the delivery time. You would not want the notifications to deliver at an inappropriate time, right? You would be having subscribers all around the world, and sending notifications to all at a similar time would not do anything good.

Leverage the power of Web Push Notifications and boost your brand visibility in the eCommerce space. It would be even better if you personalize the content. Adding a personal touch to the message gives a special feeling to the users.

Hope you enjoyed reading the benefits of using Web Push Notifications in eCommerce.

Reduce Checkout Friction with Magento 2 One Page Checkout

“Magento 2 One Page Checkout, also called as Magento 2 One Step Checkout converts the lengthy checkout process of your Magento 2 website into a simple One-Page Checkout. It lets you remove the unwanted checkout fields and make your checkout page as convenient as possible for your customers.”

The checkout page is the most crucial part of the customer journey on any e-commerce website. An optimized and simplified checkout process is the mantra for successful conversions.

Earlier, e-commerce merchants used to be hell-bent on having a multi-step checkout process. But today, feeling the importance of a quick and a user-friendly checkout process, the same e-retailers are switching to the One Page Checkout process.

Having an eCommerce website on the Magento 2 platform? Consider using the Magento 2 One-Page Checkout by Knowband to reduce the checkout friction.

Features of Magento 2 One Page Checkout

1. Guest Checkout

Many users avoid signing up on e-commerce websites. Brands that have made the sign-up process mandatory during the checkout lose out on such customers which significantly bring down their conversion rate.

For such users, Magento 2 One Step Checkout offers Guest Checkout so that they could check out easily without getting themselves registered on the website.

Magento 2 One Page Checkout even allows users to register as a guest without even setting up a password. A user just needs to provide his email address and the password would be sent over their inbox.

2. Social Login

While there are some people who do not want to create an account at any cost, some consider filling up the registration form a tedious task.

Magento 2 One Step Checkout provides the Social Login facility and ensures that users are able to make a quick checkout. This Magento extension offers Facebook and Google login option.

A majority of online shoppers remain logged in their Facebook and Google account. Hence, the social login option eases up the registration task and also avoids the headache of remembering passwords.

Read:

Benefits of Social Login in eCommerce

Encourage Quick Sign-up with Magento 2 Social Login Extension

3. Prioritize Checkout Fields Using Drag and Drop Functionality

Arrange checkout fields as per your priority. Place a field wherever you want. Just pick a field and drop it to the place where you want to get it displayed. For example, you can keep the Contact number field above the Address field or vice versa.

4. Mark Mandatory Fields and Avoid Unnecessary Ones

Magento 2 One Page Checkout provides you with the option to mark checkout fields as Mandatory or Optional. If you wish to capture some important information, you can keep that field as mandatory and if you feel it can be avoided, you can keep it as optional.

You can set these fields differently for Guest and Logged in customers.

5. Choose the best layout design for your Checkout page

Magento 2 One Page Checkout provides 2 layout designs: 2-Column Layout and 3-Column Layout that gives you the opportunity to try and test which checkout layout is bringing more conversions compared to the other.

You can customize your layout accordingly.

6. Supports Multiple Payment Methods and Shipping Services

Magento 2 One Page Checkout supports nearly all the payment modes and shipping services so that you do not have to compromise a conversion due to the non-availability of a payment method or shipping provider.

How Magento 2 One Page Checkout benefits the Merchants?

Magento 2 One Step Checkout provides ample benefits to the eCommerce merchants. Have a look

1. Simplify the Checkout experience of customers by having a trouble-free One Page Checkout.

2. Encourage an Easy and Quick Checkout.

3. Capture more sign-ups with the Social Login facility.

4. Magento 2 One Page Checkout helps to reduce the cart abandonment possibility.

5. One Page Checkout for Magento 2 increases your overall conversions and revenue.

The Bottom Line

There are good enough reasons to opt for a single page checkout that overshadow the multi-step checkout process. Having a One Page Checkout not only creates a frictionless checkout but also saves the much important time of your customers.

Do check out the Magento 2 One Page Checkout. Confused between a one page checkout and multi-page checkout?

Read: One Page Checkout vs Multi-Page Checkout

Also read:

Top 10 Checkout Page Optimization Practices to Increase Conversions

Black Friday Cyber Monday (BFCM) Marketing Ideas and Strategies to scale-up your Holiday Sales

The five-day period consisting of Thanksgiving, followed by Black Friday and Cyber Monday is the busiest period for online shoppers and brings in humongous sales for the eCommerce retailers. The busy shopping hours are drawing closer and it is high time to start preparing for BFCM 2020 marketing strategies at the earliest to boost your sales.

First, let’s have a look at a few stats collected by Forbes in this holiday period in 2018.

Thanksgiving captured $4.2 billion in online sales which was nearly 19% growth as compared to its previous year.

Black Friday hit a $7.4billion revenue mark in 2019 in the U.S. which was approximately 6.2 billion in 2018.

Cyber Monday was the highest-selling day, achieving $9.4billion in online sales.

The holiday eCommerce sales recorded an advance 3.4% haul during the five-day period from Thanksgiving to Cyber Monday

That makes it a rough figure of $21 billion in total for all the three holidays combined. With these sky-touching numbers, there does not even raise a question as to why you shouldn’t shift your complete focus towards planning out for these holidays. Here are a few Thanksgiving and BFCM 2020 marketing strategies and ideas to scale-up your revenue.

1. Make the best use of the Home Page

The first in the list of BFCM marketing ideas would be to customize your homepage.

If you receive a significant amount of traffic on your website on a daily basis, it would be wise to catch the user’s attention with a theme-based homepage. Well, even if the traffic volume is low, you should be focused on designing your website’s home page for the Black Friday Cyber Monday Marketing.

For example, you can set a totally dark background on Black Friday with a “Black Friday” text to catch the holiday spirit.

Or if you have a spin and win popup, you can customize it for different occasions. A similar approach can be followed for Thanksgiving and Cyber Monday.

You can highlight the coupon code and feed it into a user’s mind as soon as they enter your store. The time-saving approach avoids the need to search for the offers section.

2. Do the makeover of your Ecommerce store

The time is now! Give your store a makeover before the eCommerce biggest holiday season sale. Planning for Black Friday, Cyber Monday and the ensuing holiday season is overwhelming to drive your business’s main sales in the fourth quarter as well as the rest of the year.

To make it look attractive and engaging, add some decorative elements to your store. Give it a festive look and get ready for the largest holiday season sales.

You can change the look and feel of the store by adding some colors to it,

Wondering how to do this? If you have your store on the PrestaShop platform then Website Decoration Effects can be added to it. To entice your customers, you can show a discount coupon strip on the website pages. It will be effective if you can put some efforts into mobile creative and user experience design.

3. Offer Buy Online In-Store Pickup (BOPIS)

You must be thinking why I am adding the BOPIS model in the top marketing strategies for Black Friday and Cyber Monday Sales. Here are some numbers from the previous year that highlights 43% growth in BOPIS service providing retailers. If you have a physical store as well as a digital platform then offering BOPIS (buy online, pickup in-store) this year will add new value to your store.

With more competition among retailers than ever, shoppers increasingly looked for full convenience and time saving and BOPIS is the one you can fire with.

Refer to this article if you want to get ready for offering BOPIS services to your customers before the freakiest five-day festive sales.

4. Utilize the Social Media platforms

User engagement on social media networks like Facebook, Instagram, and Twitter is at a peak during the holiday season. And there is a flood of posts by Brands to make their audience/followers aware of the enticing offers.

Social media marketing strategy for Thanksgiving and BCFM needs to be planned way in advance as these holidays come one after another. So you need to take quick action.

To start with the least, you can replace your existing brand profile picture and cover image with a holiday-specific image. Thereafter, you can schedule your posts for a suitable time, mostly when the reach is higher. And you can also take the help of Social media advertising to make your posts reach out to a larger number of audiences.

Most importantly, do not forget to use hashtags. Hashtags might not be effective on Facebook but can give you a huge boost on other social media channels like Instagram and Twitter.

Add some reels and allow people to explore your feeds on Instagram.

5. Shout out to your customers via Email

Adding to the list of Black Friday Cyber Monday strategies is sending an email blast to your subscribers and making them aware of your offers for Thanksgiving, Black Friday, and Cyber Monday. Or you can segment your customers and target them separately.

Though email marketing, today, is not as effective as it used to be, it is still one of the best practices to perform during the holiday season.

To make sure your emails deliver useful results, try not to follow the conventional approach.

What to do?

Come up with a catchy subject line. When the notification pops up on your user’s mobile or desktop, it should be tempting enough for them to open it and read the inside content.

Secondly, if you have a specific coupon code, highlight it in your email content. Last but not least, set your timing right. Schedule your emails for the time when your users are highly active.

6. Create Urgency by setting up a Countdown Timer

Customers generally like to compare the product’s price with your competitors’. They wait for the prices to drop, and then buy from the one offered at the lowest price.

Let customers not feel that they can claim the offer at any time during the day. Create a sense of urgency by displaying a countdown timer on your product pages so that the customers fear missing out on the sale. This provides you with an excellent opportunity to close the sale at that very moment.

You can also display a countdown timer at the homepage revealing the commencement of the holiday seasonal sale so that customers are very well informed when the sale is going to start. This should be included in your emails too.

7. Introduce Gift Cards

If you can leverage your customers to buy for themselves, it is ideal but even better if you can inspire them to buy for their friends and family as well. The only thing that online shoppers look for during busy shopping days is Gift Cards. Digital Gift Cards have eased the load of searching for a perfect gift.

Now, when people have a shortage of time to purchase gifts, they opt for the Gift Card option. This is why gift cards can be a sales booster for your online business.

Designing a theme-based gift card for Thanksgiving, Black Friday and Cyber Monday would make up an ideal way to allow your customers to purchase a gift card and keep the holiday feel. This makes it one of the effective BFCM marketing ideas.

Not having a Gift Card section but want to add it to your website? Turn to Knowband’s Gift Card Manager.

Read: Why Digital Gift Cards are important to your Business?

8. Run a User-generated Content Campaign

A few days prior to this 5-day holiday period, you can announce a user-generated content campaign and ask users to participate in it using specific hashtags related to your brand and obviously the coming event.

For example, for the occasion of Black Friday, you can ask users to share what they purchase along with their experience with your brand, using your brand name and the product name in the hashtag. You can announce some gift vouchers for some lucky winners.

This way, not only you will encourage people to purchase but also grow your brand awareness. This type of marketing beats even paid to advertise.

9. Launch a Referral Program

A Referral program is a great form of word-of-mouth marketing, where you reward people for recommending your Brand/product(s) to others. It is an efficient and cost-effective way to acquire new customers and boost your sales.

You can run a limited-time referral program where you reward both the referrer and the referent when the latter makes a successful registration or makes a purchase. You can shout out this news on your social media pages as well.

Want to start a similar program? Check out

PrestaShop Affiliate and Referral Program

Magento Affiliate and Referral Program

Magento 2 Affiliate and Referral Program

10. Exclusive Offers For Loyal Customers

Make your loyal customers feel special by introducing exclusive offers for them. Or you can reward them with loyalty points and encourage them to return to your store and purchase. It enhances brand loyalty.

Loyal customers are your regular shoppers and they deserve to be treated special.

Knowband offers the Loyalty points module for PrestaShop, OpenCart, and Magento where you can reward not only the existing customers but also provide new customers with loyalty points when they register. Check out

PrestaShop Loyalty Points

OpenCart Loyalty Points

Magento Loyalty Points

Final word

You can adopt a few more ideas like Upselling and Cross-selling, triggering abandoned cart emails with a discount offer, etc. Preparing for the biggest online shopping week of the year can be daunting, but this holiday e-commerce season marketing guide will make it as smooth as possible. Utilize these thanksgiving and BFCM marketing ideas and strategies to the fullest. Do not leave this once in a year opportunity to skyrocket your sales.

All the best for the Holiday season!

Have something to ask? Do let me know in the comments below.

This may Interest You:

Be Ready with these eCommerce store Modules for 2020 Holiday Season Sales

Uplift Holiday Season Sale by Persuasive Marketing with Magento 2 extensions

Best Instagram Hashtags to Use This Holiday Season

Magento Affiliate and Referral Program- Grow Brand Awareness and Acquire New Customers

“Magento Affiliate and Referral program extension incorporates an Affiliate Account section on your Magento store and allows users to register as an affiliate and earn incentives for every successful referral. The incentives or commission are provided for new user registration, order placement or both.”

Affiliate and Referral Programs are excellent marketing strategies for any brand. It involves less cost and provides significant value in return. You would have often seen brands running a “Refer and Earn” program or YouTubers mentioning their affiliate link on the video description. That is what we call the Referral and Affiliate Marketing respectively.

Magento Affiliate and Referral Program extension

Knowband presents the Affiliate and Referral program extension for Magento that helps Magento store owners build brand awareness and increase their user base efficiently.

Features of Magento Affiliate and Referral Program extension

1. Multiple types of referral

Magento Affiliate and Referral Program extension lets the affiliate partners invite new users to your store through various means. The affiliate partners can bring in new customers by sharing with them a referral code or a referral link.

They can also provide a voucher to the referent which the latter can use while making a purchase. In addition to this, affiliate partners can share the referral link on various social media platforms like Twitter, Facebook, Pinterest, right from their affiliate account.

2. Set the referral rate for the affiliates

Magento store admin can define a global referral rate for the affiliate partners for the user registration and the order placement.

3. Personalize commission for each affiliate

Though the Magento Affiliate and Referral Program extension allows the store admin to set a fixed global referral rate for the affiliate partners, they can personalize it for every different affiliate.

4. Assign your affiliates with a voucher on their registration as an affiliate

Magento Affiliate Program extension allows merchants to assign a voucher to the affiliates on their successful registration. The store admin can set the voucher value and offer it in the form of a fixed discount or on a percentage basis.

There is also the option to define the overall voucher quantity and voucher limit per user.

5. Set a period for your referral program

Magento Referral Program extension provides the option to run the referral program for a limited time. If you define a time period, the referral code won’t work after the specified period.

6. Get insights into registered affiliates

You can check the details of the registered affiliates under “Affiliate Customers.”

7. Get insights into referred customers

“Referral Listing” displays the data of the customers who have registered through the affiliate’s link.

8. Check incentives earned by the affiliates

Magento Referral program allows store admin to view the incentives earned by the affiliate partners under the “Commission History” tab.

9. Check payout requests raised by affiliates

Magento Affiliate and Referral Program extension lets the affiliate partner get their payout/commission in the form of a voucher or cash.

The affiliate customer needs to raise a request from his/her account to withdraw the earned commission, which will then be reflected under “Payout Requests.”

Benefits of Magento Affiliate and Referral Program extension

1. Magento Affiliate and Referral extension helps you acquire new customers. With more user sign-ups, you will get more leads which will be beneficial for your email marketing campaigns.

2. Magento Affiliate and Referral Program increases brand awareness since it follows word of mouth marketing.

3. You can drive more conversions and hence more sales when the referent makes a purchase using the voucher code.

4. You can maximize your sales by putting minimum efforts.

5. Offering exciting incentives to the affiliates can encourage them to bring you more customers.

6. Magento Affiliate and Referral Program is a boon for your advertisement cost.

Check out the admin demo and the front demo of the Magento Affiliate and Referral Program extension. If you have any concern regarding this module, you can mail us at support@knowband.com and our team will resolve your query to the earliest.

Also read: How Affiliate and Referral program helps online businesses?

You can also check out this module for PrestaShop and Magento 2:

PrestaShop Affiliate and Referral Program

Magento 2 Affiliate and Referral Program

Knowband’s list of modules to look out for this Holiday season

For e-retailers, the holiday season signifies only thing- more sales. It is that time of the year when there is maximum participation of the online shoppers in the eCommerce websites, and eCommerce merchants use this opportunity to maximize their sales.

Though the holiday season is all about increasing the sales graph, for the e-retailers, it requires tons of efforts to achieve it. You need to prepare a roadmap for the entire season, create effective marketing strategies, focus on your competitors, and a lot more to stand out from the rest.

While all these points are imperative to achieve holiday sales, nothing holds more importance than providing customers with a seamless and hassle-free shopping experience. The final quarter of the year captures a large number of visitors and it is your responsibility to convert them into regular customers.

For that matter, you need to focus on a few aspects like customer engagement, customer retention, user experience, etc. In this article, I will be presenting the list of our Top 10 modules that will help you cover every aspect and grab conversions better than ever in the coming holiday season.

The holiday season commences from Halloween and ends at the arrival of the New Year.

For Checkout optimization

1. One Page Checkout (PrestaShop, OpenCart, Magento and Magento 2)

Our One Page Checkout module helps you optimize your checkout page, to allow your customers with a hassle-free checkout experience.

Unlike the multi-step checkout process, it displays all the checkout elements on a single page and reduces the checkout friction.

To make the checkout path convenient for customers, our One Page Checkout offers Social Login, Guest Checkout, Inline Validation, Google Auto-address fill and supports nearly all the payment methods and shipping services.

Find the complete features and benefits of the checkout module for the respective platforms:

PrestaShop One Page Checkout

OpenCart One Page Checkout

Magento One Page Checkout

Magento 2 One Page Checkout

For Customer Engagement

2. Spin and Win (PrestaShop, OpenCart, Magento, Magento 2, WooCommerce and Shopify)

Increase customer engagement on your website by adding a Gamification element to it. The Spin and Win gamified popup draws the attention of your customers towards the eye-catching spin-win wheel and engages them in a fun activity.

Visitors are asked to try their luck by spinning the wheel and grab some exciting offers. But, in order to spin, a user needs to provide his/her details like name and email address.

So, this Spin and Win module not just builds customer engagement but also provides you with a nice way to obtain customer data and grow your email list, which you can use for your email marketing campaigns, and thus boost your conversions.

The module provides merchants with tons of customization ranging from designing the look of the popup to setting up the time for the popup appearance. Check out

PrestaShop Spin and Win Popup

OpenCart Spin and Win Popup

Magento Spin and Win Popup

Magento 2 Spin and Win Popup

WooCommerce Spin and Win Popup

Shopify Spin and Win Popup

For customer retention

3. Loyalty Points (PrestaShop, OpenCart and Magento)

Encourage repeat purchases by rewarding your customers with loyalty points on every purchase. Our Loyalty Points module ensures customer retention as well as customer acquisition.

The module lets you provide loyalty points to every new user who performs a sign-up on your store and triggers impulse buying, followed by more loyalty points on the successful purchase.

It converts visitors into potential buyers and makes them stick to your store in the long run. It also enhances brand loyalty to a great extent.

The Loyalty Points module lets merchants set up their terms and conditions for users in order to gain loyalty points. It can include offering loyalty points based on the total cart value, product quantity, product price, selected payment methods, etc.

The loyalty points earned by a user can be used as a discount voucher on the checkout page. Check out

PrestaShop Loyalty Points Addon

OpenCart Loyalty Points Extension

Magento Loyalty Points Extension

For improved User experience

4. Mobile App Builder

Our Mobile App Builder lets you transform your eCommerce website into an Android and iOS Mobile App conveniently, without any requirement of coding or technical knowledge, and helps you develop a rich, user-friendly, and a smartphone and tablet responsive mobile app for your business.

Since users nowadays demand an app for easy browsing experience, the Mobile App Builder module makes it the best fit to provide amazing user experience.

The holiday season is coming close, now is the best time to introduce your mobile app and delight your users, and grab huge holiday sales.

The Mobile App Builder offers Easy customization, Social login, Fingerprint and OTP login, WhatsApp and Zopim Chat support, Real-time synchronization of Website into App, supports multiple payment and shipping methods, etc. Check out

PrestaShop Mobile App Builder

OpenCart Mobile App Builder

Magento Mobile App Builder

WooCommerce Mobile App Builder

We are currently running an exclusive offer for the PrestaShop website owners where they can purchase a combo of PrestaShop Spin and Win and PrestaShop Mobile App Builder for just $225.

The individual cost of both these addons is $299 and $49.99 respectively. But with our combo pack, you will get a heavy discount of $125 and can get it for just $225.

All you need to do is apply the coupon code “SAVE125” during the checkout.

For improved site speed on mobile devices

5. AMP- Accelerated Mobile Pages (PrestaShop and OpenCart)

Our AMP module tackles the slow loading of your website on mobile devices and increases the page load speed to a great extent.

Did you know m-commerce accounted for 40% of the total sales in the US in 2018, as per Statista? If we talk about global m-commerce stats, it has already surpassed eCommerce. The numbers speak about the importance of smooth site functionality on mobile devices.

The AMP module, thus, ensures that your mobile users do not find any troublesome experience with your website and are offered a faster and smoother loading. Faster loading not only helps you reduce the bounce rate but also benefits in improved mobile rankings on the search engine.

Talking about its features, you can enable the AMP functionality for multiple pages on your website like Home page, Category page, Product page, etc. You can also customize these pages as per your requirements. Check out

PrestaShop AMP Addon

OpenCart AMP Extension

For abandoned cart recovery

6. Abandoned Cart (PrestaShop, OpenCart, Magento and Magento 2)

The Abandoned Cart module helps you recover your lost sales by sending regular follow-up emails to the abandoned cart users. The module reminds users about the incomplete purchase and allows you to convert them into customers by including exclusive offers in your emails.

It lets you define a period after which the cart is automatically assumed to be abandoned. You can, thereafter, track those users and send them the abandoned cart reminder through your emails. The email content can be personalized.

The Abandoned Cart module can boost your conversions significantly. Check out

PrestaShop Abandoned Cart Addon

OpenCart Abandoned Cart Extension

Magento Abandoned Cart Extension

Magento 2 Abandoned Cart Extension

To improve customer loyalty

7. Return Manager

The Return Manager module helps you manage your eCommerce returns conveniently and enhances customer loyalty by making the return process way too easy for the customers.

Since the holiday season captures a huge number of orders, there will be returns for sure. Our Return Manager module ensures that you do not lose out on customers due to a poor return process.

The module provides 3 return choices to the customers in the form of Credits, Refund and Replacement, and allows them to highlight the defect by uploading the image of the defective/damaged product. One interesting feature of the module is that the admin can create the return request on the customer’s behalf. Check out

PrestaShop Return Manager

Magento Return Manager

Magento 2 Return Manager

To enhance the online booking experience

8. Booking and Rental system for PrestaShop

PrestaShop Booking and Rental system addon provides your customers with a hassle-free online booking experience and makes it a simple task for the merchants to manage their online bookings.

This PrestaShop addon offers appointment booking facility, hotel booking facility and rental booking facility. It lets you adjust your booking days and time slots as per the availability, and you can adjust the price for different days and timing. There is much more it offers for every booking type.

Check out the PrestaShop Booking and Rental System addon to know the complete features and benefits.

If you wish to transform your online booking PrestaShop website into a mobile app, you can look out for PrestaShop Booking and Rental Mobile App.

For stock and price alerts

9. Web Push Notifications (PrestaShop, Magento and Magento 2)

Knowband’s Web Push Notifications module lets merchants alert their users about the abandoned cart, drop in the product price, product availability (when back in stock) and the order status. For each of them, the user can decide whether he or she wants to receive updates regarding them.

For the Web Push Notifications to work, the visitor needs to click on approve when the notification popup appears. This welcome popup can be customized as per your desire.

The module allows you to fix a time for the notification delivery. You can either send the notifications immediately or schedule them for a fixed time. Check out

PrestaShop Web Push Notifications

Magento Web Push Notifications

Magento 2 Web Push Notifications

For Customer Acquisition

10. Affiliate and Referral Program (PrestaShop, Magento and Magento 2)

The Affiliate and Referral Program module allows users to register as an Affiliate partner on your store and earn commissions for every successful referral.

The user can refer your store to his/her friends, family, relatives, etc. by sharing with them the affiliate link or the referral code. They can send it over email and also share the link on the social media directly from their affiliate account.

You can assign the commission to the affiliate partner for every new signup via their referral and also provide incentives when the referred user places an order. The commission rate can be set under the configurations of the module. Check out

PrestaShop Affiliate and Referral Program

Magento Affiliate and Referral Program

Magento 2 Affiliate and Referral Program

That’s it. Get your desired module before it gets too late to leave an impact on your holiday sales.

If you have need assistance in any of these modules, you can drop a mail to us at support@knowband.com

Trigger Impulse Buying with PrestaShop Exit Popup Addon

“Grab customer attention and trigger impulse purchase when the user decides to leave your store, with PrestaShop Exit Popup addon.”

Popups are amazing as far as they are not hampering the user experience or disturbing the user flow. This is where Exit popups have been effective as they tend to appear only when a user shows the intent to take an exit from your website.

We, at KnowBand, understand the value of user experience in the eCommerce industry and also the merchants’ zeal to gain more conversions. This is what led us to develop an Exit popup that could maintain the user experience and allow merchants with an opportunity to get more conversions.

If you own an eCommerce website on the PrestaShop platform and looking for such addon, PrestaShop Exit Popup is exactly what you need.

PrestaShop Exit Popup addon

PrestaShop Exit Popup addon displays an interactive popup to your site visitors as soon as it detects the user’s intention to leave your website; by tracking the mouse movement. It helps you make one final attempt to stop the user from leaving your store by grabbing their attention through some exclusive offers.

Note: PrestaShop Exit-Intent Popup can also be used as an Entry Popup.

Why you should have the PrestaShop Exit-Intent Popup?

PrestaShop Exit Popup is a feature-packed addon that provides PrestaShop merchants with some effective tactics to draw customer attention towards your store offers and persuade them to make a purchase.

Let’s have a look at the features of the PrestaShop Exit Intent Popup.

1. Make perfect adjustments for the Popup appearance

PrestaShop Exit Popup lets you perform plenty of customizations to deliver the popup effectively to your visitors and customers.

Specify when you want to display the popup

The addon provides you with 3 options to set the time for the popup appearance. You can choose to display the popup

– as soon as the visitor enters your store

– after a user has spent certain time on your store (you can mention the time after which you want to display the popup)

– the user has scrolled down to a certain limit (you can mention the scroll percentage)

– after the user has visited a few pages on your website(you can mention the minimum number of page visits to show the popup)

Specify the pages on which you want to display the popup

You can choose to display the popup either on all pages or show/hide it for some selected pages.

Choose who you want to display the exit popup

Admin has the choice to show the popup to all visitors, new visitors or returning visitors.

Set a display frequency of the popup

Merchants can set the popup display frequency for every visit, one visit per hour, one visit per day, one visit per week or one visit per month.

Restrict popup appearance for users of some specific regions

You can choose to display the popup either to worldwide visitors or disable it for users of some specific countries.

Select a minimum screen size for the popup display

Admin can define a minimum screen resolution below which the popup will not be displayed to the user.

Hide popup automatically after a certain time

PrestaShop Exit Popup addon provides you with the option to make the popup disappear automatically after a few seconds.

2. Personalize the look and feel of the Popup

PrestaShop Exit-Intent popup comes up with pre-existing themes to design your popup. You can give it an attractive CTA, adjust the look with various colour customization options, etc.

3. Customize your offers

Select what you want to offer through the exit pop-up to your visitors- whether a free delivery, a gift, or some discount on the purchase.

4. Mailchimp, Klaviyo and SendinBlue Integrator

Every time a user provides his/her data while collecting the offer, their data would be sent directly over to your Mailchimp, Klaviyo and SendinBlue account, whichever you are using for the Email marketing purpose.

5. Customize your Emails

You can personalize the email content that would be sent to the users as soon as they provide their email address in the popup.

6. Graphical and Pie chart analysis

PrestaShop Exit Popup module shows the graphical comparison of the total generated coupons and used and unused coupons.

You can track where your users are coming from, which device they are using whether it is a mobile or desktop, etc.

7. Compatibility and Support

PrestaShop Exit-Intent Popup is GDPR compatible, multi-store compatible and Mobile, Tablet and Desktop Responsive.

PrestaShop Email subscription Popup addon provides many other features like setting up the coupon expiry duration, email verification during checkout to confirm whether the coupon code is used by the same user who generated it at first place or not, etc.

Benefits of PrestaShop Exit Intent Popup:

1. Trigger impulse buying at the last moment

2. Obtain customer data efficiently for your email marketing campaigns

3. Boost your conversions

4. Encourage purchases through exclusive offers and discounts

5. Increase your average site time

The Bottom Line

Conventional popups are not effective anymore. They have become an annoyance for the users and if prompted repeatedly, can compel them to never visit your store again. With PrestaShop Exit Popup, you get one of the best ways to grow your subscribers list and increase your eCommerce conversions.

If you have any concern regarding this module, you can reach out to us at support@knowband.com and our team would be happy to assist you with your queries.

6 Benefits of Product Customization

Consumers’ demand for tailor-made products has reached the sky in recent times. Going back a few years, this was primarily limited to personalized mobile cases and mugs where people used to have their pictures printed on their mobile case or gift personalized mugs to their close ones, and it was more or less seen in brick-and-mortar stores.

Product customization has now turned into a vast online business and it is being offered for a variety of products. Some brands have their whole business based on product customization while some are adding customization trends to their business to enhance the shopping experience.

What is Product Customization?

Product Customization or Product Personalization is a process of delivering customized goods and services to the customers as per their needs and desire. Customers can either approach a merchant to make certain customizations in a product or personalize the products themselves, exactly the way they want. The latter is what the online stores offer, where customers can customize the products online.

Product customization has made a stand in the eCommerce market and has caught the attention of e-retailers. Let’s try to understand why the Product Configuration service has gained popularity among the eCommerce merchants.

Benefits of Product Customization

1. Because Customers Like It

Starting a business hugely depends on customers’ liking towards it, and the idea of personalization has been gladly accepted by the customers.

Product customization adds a personal touch to the product. When customers design it their way, the end product not just remains a product but a feeling gets attached to it no matter whether they are doing it for their own or for someone else.

Since customers like the personalization concept, it provides Brands with an excellent opportunity to excel in the eCommerce market.

2. Product Customization builds Customer Loyalty

One of the major benefits of product customization is that it develops customer loyalty. And there is no better way to gain customer loyalty than offering them full access to design the product as per their taste. The primary reason for earning that loyalty is customer satisfaction.

Apart from customer loyalty, product customization enhances brand loyalty. If you provide your customers with ample customization options, they will more likely feel attracted to your brand and would prefer it over your competitors in future purchases.

Product Personalization establishes a connection between the brand and the customers and improves customer retention to a significant level.

3. Get More Sales

Moving further to the advantages of Product Customization is that it brings you sales.

In the end, there is only one thing that matters- the number of sales. If you have made your customers loyal to your brand, sales aren’t going anywhere.

Customers do not hesitate in paying extra for a personalized item because they do not see it just as a product but something of their own. I can back this through a study by Deloitte which reports that 1 in every 5 consumers would not mind paying 20% extra for an exclusive product.

Also, as per Invesp, 59% of the marketers are getting a good ROI after offering the product personalization facility.

Product Personalization also encourages word-of-mouth marketing because if one customer feels totally satisfied with your services, he or she would definitely recommend your Brand to others. This way, you can expect a higher count in your sales figure.

4. Get Better Insights into your Customers

Adding to the benefits of product customization is that a personalized purchase gives you a more detailed analysis of your customer’s preferences, likings, and taste than a normal purchase.

When customers purchase customized products, Brands can collect that information and utilize it to offer products based on their previous preferences.

So, we can say that Product Personalization helps you know better about your customers and offers you an advantage over your competitors.

5. Take your Online Business One Step Ahead

According to some stats collected by Invesp,

53% of the online shoppers feel that brands that offer product personalization provide a valuable service.

45% of the shoppers are more likely to shop from a store that offers personalized recommendations.

The increasing popularity of product customization has made the online shopping experience intriguing for the customers. So, it is high time to start offering product customization services and take your business to the next level.

If you have an eCommerce website on the Prestashop Platform, you can consider using PrestaShop Product Customizer/Designer.

6. Increased market share in the gift business

With the introduction of technology, India’s gifting business has seen a transformation. Online gifting has exploded in popularity in recent years, with an estimated market value of $84 billion by 2024.

People enjoy providing personalized gifts to their loved ones. And personalizing a product turns an otherwise mundane item into a thoughtful present!

Offering a product customization facility helps you own the gift product industry as more and more transactions are made online.

Product Customization module by KnowBand

Knowband offers a Product Customization module that lets you provide customization services to your customers. It adds a customization tab on your product pages and allows your customers to personalize a product as per their desire.

From adding the desired images to putting up a customized text and QR code, the Product Designer module comes with a variety of features to help customers personalize the products exactly the way they want.

It also provides merchants with many customization settings like setting up the customization price, providing customers with the design preview, and much more. So, if you want to add the customization facility to your Business, I would highly recommend you to try this module. It provides you with an amazing opportunity to increase the average order value. If you have a website on the PrestaShop or OpenCart platform, you can try out-

PrestaShop Product Customization addon

OpenCart Product Customization extension

That’s it. I hope you enjoyed reading the benefits of product customization.

Recommendation for you:

One Page Supercheckout module by knowband is a must-have for all eCommerce stores. You can learn more about it here:

If you have any doubt regarding this module, you can reach out to us at support@knowband.com

The articles that may interest you:

PrestaShop Product Customizer

“Allow customization/personalization on your store products by offering a design panel to your customers on the product page with the help of PrestaShop Product Customizer, also referred to as Product Designer.”

You would have often seen people having personalized mobile cases, t-shirts, pillows, mugs, etc. This is what we call as Product Customization where people can customize a product as per their desire.

Earlier, the customization services were mainly available in the offline market but now, it has caught the attention in the online eCommerce market as well. People are looking for brands that offer product customization facility.

Following the interest of people towards product customization, Knowband has introduced the Product Customizer module that helps online businesses provide product customization facility to their customers.

PrestaShop Product Customizer/Designer is a great way to enhance the shopping experience of the users by providing them with some wonderful customization features.

Key Features of PrestaShop Product Customizer

Here is what our PrestaShop Product Designer addon offers:

1. Merchants can add pre-existing templates for the customers. If the user likes it, he or she can easily pick and place the image on the product they want to customize.

Or merchants can simply let the customers put their preferred picture on the product.

2. With PrestaShop Product Customization module, merchants can allow their customers to pick the desired colour from a number of colour options to adjust the look and feel of the product.

3. Allow customers to place a text on the product. You can add as many font styles as you want for some unique and attractive text appearance.

4. When the product customization is done, customers can preview it in the cart and also download its PDF.

Note: These options are available under the basic module configuration. The product customization conditions can be set up by visiting Catalogs>Products

Once you have added the products to your website from the back-end, you can perform tons of customization for every different product, from the Products tab. From there, the admin can

1. Specify whether the product should be available for customization or not.

2. Specify the maximum image upload size.

3. Set a price for the image placement on the product.

4. Allow customers to download the PNG file of the customized product.

5. Allow resizing and rotation of the text.

6. Allow customers to add a QR code on the product.

7. Display image filters

8. Set a price to add text

9. Enable cost per character

10. Set the price to add QR

11. Set a fixed price for the complete customization

12. Enable/Disable the text block on the customization page.

13. Set a minimum and maximum text length.

14. Allow text transparency and curve

15. Allow customization on different sides of a product. For example, in the case of a t-shirt, you can enable customization for either sides or both.

Final Word

With plenty of customization features, PrestaShop Product Customizer makes it the best fit to offer product customization to your users.

If you face any issue in this module or have any query regarding this, you can contact us anytime at support@knowband.com

Click here to visit the Product Page. Take a complete tour of the module by testing out the admin demo and the front demo. You can also refer to the user manual for any confusion.

Why should you have Google Custom Search Engine on your Website?

“Turn the normal search engine of your website into a Custom Search Engine (CSE) with Google Custom Search, and pave the way for higher traffic to your multiple websites along with increased visibility.”

If you are having multiple websites of a similar niche, it is possible to display the results of your overall websites at one place. Google Custom Search helps you do so.

What is Google Custom Search?

Google Custom Search is a great way to limit the Google search results and filter them into some domain-specific results only. It is basically a search bar which you can add to your website to display only those products or relevant things that belong to your websites. The searched keyword must be mapped with other websites as well.

To put it simply, Google Custom Search shrinks the overall search results and provides only that data that falls under the added domains.

How to add a Google Custom Search Engine to your Website?

1. Visit the Google Custom Search Homepage

2. Click on “Add”

3. Enter your website URL and click on “Create”. The name of the search engine will be automatically fetched after you enter the URL.

Congrats! Your custom search engine has been created.

If you want to add multiple websites, click on “Add”

After you have successfully created the custom search engine, the next steps would be:

4. Click on “Control Panel”, you will be presented with a Basics tab.

5. Now there are two options through which you can add the google custom search engine to your website.

First, you click on “Get code” that requires a bit of technical work, or second, you just copy the Search engine ID and paste it under a Google Custom Search module/plugin.

If you have a PrestaShop website, we recommend using the PrestaShop Google Custom Search addon that makes it just a one-click task to place the Google Custom Search bar on your website. It comes with a variety of features to enhance the search functionality. Do check it out.

That’s it. The Google Custom Search Engine will now appear on your site and will be ready to function.

So now let’s say I have two websites xyz.com and abc.com

I have added them under the Google Custom Search and pasted the search engine ID to my website. Now every time a user performs a search through my website, only the search results falling under these two websites will be displayed to the user.

Benefits of having a Google Custom Search Engine

Let’s now come back to the title of our topic. Why should you have Google Custom Search Engine on your website? What are the benefits of having a Google custom search engine?

Easy to Implement and Customize

Did you find it challenging to implement the Google CSE on your website, with the steps that I have mentioned above? I am pretty sure you didn’t.

It is not rocket science. All it requires is just a few basic steps to follow. Moreover, you can customize the custom search bar and search results as you desire. The implementation and customization become way too easy with our PrestaShop Google Custom Search addon.

Improves the Overall Traffic and Visibility of your Websites

Google Custom Search has the potential to boost the traffic and visibility of your websites since the results are limited to specific domains. What otherwise could have been missed through a normal google search as it displays the worldwide results, Google Custom Search ensures that those results are displayed through the custom search engine.

Auto-Complete

The autocomplete feature suggests the relevant results to the users in real-time as soon as they start typing their search query.

This can be enabled from the Control Panel.

Apart from autocomplete, Google Custom Search offers many other amazing features like customizing the interface of the search results page, changing its background colour, image search, autocorrect, different font styles. In fact, you can even remove the Google Branding.

Google Custom Search also gives you a track record of what your users are searching for.

Conclusion

Since the custom search engine uses Google’s search algorithms, it provides appropriate results that are relevant to a user’s query.

If you do not use Google CSE, it is time to shift your focus towards it.

If you liked this article on Google Custom Search or feel there is something to add in this topic, do let me know in the comments below.

PrestaShop owners can check out the admin demo and front demo of the PrestaShop Google Custom Search.

PrestaShop Google Custom Search

PrestaShop Google Custom Search addon incorporates a Google Custom Search bar on your PrestaShop website. The custom search bar specifically displays your website results for the searches made by a user, thus shrinking the overall Google search results to your website specific results only.

If you want to filter out your website products from a thousand products available on Google, PrestaShop Google Custom Search is everything you need. It functions just like the actual Google search engine except that the search results are customized or say restricted to your website only.

Let’s talk about the features and benefits.

Features of PrestaShop Google Custom Search

1. Replace your default search bar with Google Custom Search Bar

PrestaShop Google Custom Search addon adds a Google Custom Search Bar on your website by replacing the default search bar.

In case you want to switch to the default one, simply disable the “Replace with default Search bar” option under the configuration of this PrestaShop addon.

2. Specify the number of results per page

Mention the number of search results that you would like to display for every page. The search results per page can range from 1 to 20.

3. Sorting available as per relevance and date

Online visitors can filter out the search results based on the relevancy or the date posted. Relevant sorting will help a user to find the most useful results while sorting as per the posting date will help in finding the latest updates.

On disabling the sorting function, the results will, by default, be displayed as per their relevancy.

4. Add an image tab on the search results

Display images based on the searched keyword by enabling the “Image search” option under PrestaShop Google Custom Search configurations.

5. Autocomplete

The autocomplete feature helps a user to find the relevant results quickly. The search bar starts displaying results in real-time, as soon as the user starts typing his search query.

Note: Sorting, Autocomplete and Image search can be enabled/disabled from the Custom Search Control Panel as well.

6. Open link in new tab

Every search result will open in a new tab so that you do not lose your visitors off on existing pages.

Benefits of Google Custom Search

1. Improve your SEO rankings

Wondering how? Well, the searches made through the Google Custom Search bar are indexed like a normal Google search query, which helps in improving your website ranking on the Google Search Engine.

So, do not get confused on how the Google Custom Search Bar is different from a normal search bar.

2. Increase your website traffic

Since the search results are restricted to your website only, PrestaShop Google Custom Search makes a great opportunity to increase the traffic on your website.

Apart from these, Google Custom Search helps you reduce your website’s bounce rate which eventually increases the average site time.

That’s it!

Check out the admin demo and front demo to test the module.

For any assistance or module related query, drop a mail at support@knowband.com