Collecting information about online shoppers is important for any online business as it helps to do effective email marketing. Without customer data, the e-commerce business holds no value. While e-retailers wish to obtain as much information as they can about the customers, the reality is often disappointing. A majority of online shoppers feel reluctant to signup in an eCommerce store while some just do not want to get registered, at any cost.
How do you cater to this problem? Well, there are ways to streamline this process and get more user signups, without sounding desperate for it. Let’s check out how.
Yes, you want to personalize your marketing campaigns and be more friendly with your users, and this is why you wish to gather their name, email address, contact details, date of Birth, etc.
But think for a while, how irking can it be for a consumer to see a form in front of their screen asking for too much information? They won’t take a second in closing the registration popup, worse they might leave your store.
In this case, asking just for the email address would be sufficient enough. It would not annoy the user. Instead, it will persuade them to signup on your store. After they have provided their email address, you can capture their further details when they make a purchase from your store.
Let your users know what benefits will they get for providing their information. It is important to state a purpose to your users as to why they should become a part of your e-commerce journey. Give them something of value, offer some discounts or coupons in order to capture more signups.
In the competitive digital commerce market, providing a great user experience is a must. This is what Social login facility brings to your store. To get more user signups and at the same time, simplifying the registration process for users, offering the social login options to users work out the best. Let users sign up on your store with their Facebook, Gmail, Instagram or Twitter account.
The Social loginizer module by Knowband provides 14 social login options to users. If you run a store on Prestashop, OpenCart, Magento or Magento 2, you can look out for the below mentioned social loginizer modules.
Popups play a significant role in capturing user data. If a user didn’t provide his details during the signup, you can persuade them to do so with the help of pop-ups, but make sure your popup is well-designed and has an attractive look. You can use a number of popups like Spin and Win popup, Exit Intent popup, Scratch coupon popup to obtain customer data.
It is hard to convince a user to fill the registration form. This is why when a user finally agrees to provide his/her details, there shouldn’t be any barrier in between. The sign-up process should finish within the first attempt. For this matter, if users sometimes enter invalid details, your sign-up form should make it visible to the user that the information they have put in a particular field is invalid. Show them where the error occurred.
Getting more sign-ups is not easy anymore. You need to be smart and play around your visitor’s mind in such a way that they do not find it tiring or frustrating to get themselves registered on your platform. You can consider taking the help of the above-listed options to increase sign-ups on your e-commerce store.
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