KnowBand’s OpenCart Extensions live on UK based JM Imports

JM Imports is a high-performance and exotic car specialist in the UK, serving from 2002. They stock brand new parts as well as aftermarket parts in a wide range. Anything from air intakes to turbos is available for every brand in the market. They import auto parts from Japan and other countries. You will find everything from simple upgrades to bespoke solutions for your vehicle under one roof. They have created their digital store on the OpenCart platform. The KnowBand’s OpenCart extensions like One Page Checkout, Abandoned cart, Infinite scroll, Facebook Share and Win and PDF invoice are live on the JMImports Parts store.

For a company like JM Imports, customer satisfaction and customer experience are of prime importance. Therefore, they have to use plugins that provided the ultimate shopping experience to their client. Thus, they have been using KnowBand’s OpenCart extensions. Every plugin designed and developed by KnowBand is quality tested and provides an excellent shopping experience to customers.

We have discussed here all the live extensions installed on JM Imports along with their benefits:

Infinite Scrolling of Products for Customer engagement

The product page optimization technique includes not just the look and appearance but also the UX. Product infinite scrolling improves customer experience and engagement rate on the product page.

On JM Imports, products get loaded continuously when the user scrolls down. However, after certain products get a load, a bar with the message ‘Load More’ appears. Admin can decide the product display quantity for this.

Benefits:

Effortless product scrolling
Higher Customer Engagement
Better User Experience

Facebook Share and Win to increase Brand Awareness

Users can share products on various social media platforms from the JM Imports website. This functionality is applicable with Facebook Share and Win. Additionally, it allows customers to win rewards, discount coupons, and incentives after sharing the product on their user profile page.

Benefits:

Increases Brand Awareness
Improves Customer retention rate
Get Potential Customers

Great Checkout Experience with One Page Checkout Pro

OpenCart is an open-source platform with thousands of clients globally. Knowband’s OpenCart extension One Page Checkout- Pro is live on JM Imports auto-parts store.

It has a Three-Column Layout that clearly displays all the fields. The design of the checkout page is elegant. The One Page Checkout is more user-friendly than a Multi-Page Checkout.

Features of KnowBand’s One Page Checkout Pro: Facebook and Google login options, Guest Checkout, multiple shipping methods, several payment gateways including PayPal, Shopping cart display, update product quantity on the checkout page, and additional field with a message.

Check out the Demo Here: OpenCart One Page Checkout Pro

Benefits:

Reduces Cart Abandonment
Time Saving and effortless
Authentic Data for email marketing

Share PDF invoices with Customers

When placing an order on JM Imports, the customer receives a PDF invoice along with the order email. For these features, JM Imports downloaded KnowBand’s Opencart Extension ‘PDF Invoice’. The invoice contains the header logo, store title, header title along payslip.

Admin can add some additional details such as shipping address, order info, and store details in the PDF invoice.

Benefits:

Looks professional
Fully customizable
Easy to track the purchase history

Abandoned Cart Serial emails

Cart abandonment is a threat to eCommerce businesses. To overcome this, store owners send abandoned cart emails which are very effective. JM Imports is using Opencart Abandoned Cart extension for sending serial emails to customers. The auto cron functionality makes it effortless.

Benefits:

Higher Conversion Rate
Less Abandoned Cart
Tracking the

Why Choose KnowBand for Your OpenCart Solutions?

KnowBand is working in the eCommerce domain since 2010 and has thousands of international clients. We believe in customer satisfaction and deliver products that uplift your sales on your digital platform. Here are some extra advantages that make KnowBand’s OpenCart Extensions superior to the others:

Mobile responsive
Multi-lingual compatible
Multi-store compatibility
SSL Compatible
Theme compatible

We have several extensions for your Opencart store and other major eCommerce platforms. Do drop a comment or send us an email to discuss your requirements.

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PrestaShop Previous/Next Product View Addon for Quick Navigation

PrestaShop Previous/Next Product View Addon allows users to see the previous and next products without opening the product page. The customers will get easy and quick navigation of the products with this addon.

Jumping tabs and going back to previous tabs for the product page is tedious and unappealing. However, you can achieve a better user experience with PrestaShop Previous/Next Product View Addon. UX experience is the most intricate element between your website and the customer. Good UX will enhance the customer experience on your online store.

The PrestaShop Previous/Next Product View addon navigates the customers easily to the previous and next product.

What Is the Purpose of the Previous/Next Buttons?

Building a PrestaShop website isn’t enough to create a fantastic online business. Thus, being an eCommerce business owner, you should prioritize the shortcomings of PrseatShop default features and also look for solutions to functional concerns. PrestaShop by default does not allow product navigational buttons. For better product navigation, buttons can be added.

1. Make it easier for your customers to do business with you

Visitors to your online store will be able to navigate and flick through products more easily after installing previous/next buttons. This not only makes your clients’ lives easier but also enhances their engagement and improves your conversion rate.

2. Time-saving feature

Customers can now simply navigate between previous and subsequent products without having to return to the catalog or search result page. Furthermore, buyers will not have to switch back and forth between catalog and product pages as frequently, saving them time and increasing the likelihood of placing an order.

With these two exponential benefits, you clearly get the understand how important this feature is.

How to set up the PrestaShop Previous/Next Product View Addon?

The installation of this module is as simple as the other PrestaShop addons. Few simple steps to follow and you are done.

The next step is the module configuration:

Easily Add Previous Next Button

With the module, you can easily enable/disable the previous and next navigation on the product. It allows the user to switch the product.

Change the Previous Next button Icon

To give it an excellent look, you can choose any one of the icons from the given options. There are several choices for the buttons. You could choose a button of an image as the icon.

Add colours to the buttons

To make it look more attractive, add some colours to the buttons. The border and background colour of buttons can be changed without modifying the code in the Prestashop product scrolling.

Now have a look at the front end of the module

Access to the products becomes easy with PrestaShop Previous/Next product view addon. The customer does open a product to see the dimensions and features. With previous next buttons, multiple products can be seen without going back to the product page.

Check out the module in action on Lovely Gifts and Pieces

Do you want to add a previous/next button for easy product navigation on your store’s product pages? Lovely Gifts and Pieces are using the module on their store for easy navigation of the products.

Use Knowband’s customized extension to save your consumers time and make their buying more convenient. Choose the design and feel of the button based on your preferences to make it simple and appealing to users.

Live Demo

PrestaShop Previous/Next Product Addon for Quick Navigation of the products

You may like to read:

PrestaShop Back-in-Stock Module- Unique Approach to Capture Lost Sales

Offer Birthday Coupons to Your PrestaShop Customers And Win their Loyalty

Stunning Live Examples of PrestaShop One Page Checkout Addon by KnowBand

Etsy Overtaking the Brazilian Marketplace Elo7, for handmade items

Etsy overtaking Elo7, the Brazilian marketplace which is popular for its handmade products. Elo7 is a unique platform for handmade items in Brazil that falls in the top 10 list. Etsy is a world-famous marketplace that is known for its unique handmade products. Sellers can sell their art and crafts to people who admire and understand the value of handmade items.

The official announcement was made on the Etsy platform. The Elo7 has around 1.9million active buyers and 56000 sellers, a great advantage for Etsy. The company is selling its stakes to Etsy for US$217 million in cash with some adjustments to it. The Elo7 is a huge marketplace with over 8 million products for sale. Appears like, Etsy is going to make huge profits from this acquisition in the coming days.

In regards to this major takeover, Josh Silverman, Etsy, Inc. CEO, said, “Elo7 is the ‘Etsy of Brazil,’ with a purpose and business model similar to our own”.

Why Etsy is overtaking Elo7?

As mentioned, the Elo7 is a top-ranking peer-to-peer Brazilian marketplace with a large customer base. Several local sellers and millions of products will benefit Etsy in various ways.

Another advantage for Etsy is that the company will not have to make big changes in the policies as both have the same niche.

Elo7 is expected to provide Etsy with a range of local brands in the rapidly rising Latin American market. Along with this, the eCommerce penetration is around 10% since Brazil is the largest eCommerce market in the region.

The eCommerce market is expected to reach $1 trillion by 2020. In 2021, it is expected to be around $29 billion, with a 26% increase forecasted CAGR through 2024.

Elo7 is well-positioned to benefit from Etsy’s expertise to accelerate growth and value creation in the Brazilian Marketplace.

Etsy also acquired Depop

Recently, Etsy acquired another famous marketplace Depop that has a very similar business model to Etsy. The acquisition with Depop and Elo7 is significant thus has a tremendous growth opportunity in respective countries.

About Etsy Marketplace

Etsy, Inc. is empowering creative individuals since 2005 with its two-sided online marketplace. It brings together millions of enthusiastic and creative shoppers and merchants from all over the world. Etsy.com is a global destination for one-of-a-kind and creative items. Etsy buyers get inspiration from handmade unique products curated by creative businesses.

Reverb, a leading global online marketplace for buying and selling new, used, and vintage musical instruments, is also owned by Etsy, Inc.

How to sell on Etsy?

Start selling on Etsy with simple registration and become a seller. If you own a business that creates unique products, Etsy is the platform for you. Anyone can become a merchant on this creative hub.

There is a chance that you are already selling products on your website. As a result, it becomes daunting when you have to manage the same inventories at two different places.

To save yourself from this horrible task, you should use a marketplace integrator. This indeed reduces extra efforts and help you manage orders and inventories from your website itself.

KnowBand Etsy Marketplace Integration

The marketplace integration for Etsy is robust that allows you to connect your website with your Etsy profile. The real-time sync, easy order management, stock management and inventory management will become easy and effortless.

The Etsy Marketplace Integration plugin is installed by more than 450 PrestaShop stores. KnowBand’s Marketplace plugins are available for PrestaShop, OpenCart, Magento and Magento2 platforms. There are 100+ downloads for every platform.

Facilities provided by Etsy Marketplace integration:

Automated product listing
Seamless store integration
User-friendly UI/UX
Easy order management
Payment and Shipping Regulations

Demo for the Marketplace integration is available. Click here to explore more.

Finally, Etsy is an amazing platform where you can find good business opportunities. Create unique stuff and start selling on the world’s only platform that has given value to handmade products and their creativity.

OpenCart Android App is a Hit for MumbaiShoppers

Do you have a count on the mobile apps you are using right now? Two, three, or maybe 10 at a time! The increase in the usage of mobile applications cannot be ignored. As mobile users are increasing rapidly, so is the demand for mobile apps. MumbaiShopper is a Marketplace for Mumbaikars. They have built their website on the OpenCart platform. To design their OpenCart Android App, they have used KnowBand’s OpenCart Mobile App Builder plugin.

From a fashionable home page design to a checkout page, it is personalized for sophisticated UI/UX. The CTAs, cart design, customer support, and many other features are a part of this mobile app builder plugin. This mobile app offers more exclusive facilities to customers and the admin. Let’s dive in to explore!

MumbaiShopper OpenCart Android Mobile App

As said before, the MumbaiShopper is a marketplace where you will find everything from fashion to furniture. If you want to shop baby products, fashion, electronics, or sports ranges, you will find everything at Mumbaishopper.

MumbaiShopper OpenCart Mobile App supports multiple currencies. You can see the prices in USD and INR. The categories, product listings, home page design, cart design; everything is up to the mark.

Have a look at the attractive home page!

The theme of the MumbaiShopper OpenCart Android app is similar to the website which is exceptional.

In midst of tough competition, the application needs to be user-friendly and appealing. It is quite certain to add color pallets, graphic images, banners, and logos that match your website theme.

For instance, the banner display is completely customizable. On the home page, show top categories, square banners, sliding banners, or products in the grid pattern. It is all up to you.

Have a look at the app design and its theme colors.

Isn’t it engaging!

About the Shopping Cart

Customers can add products to the cart quickly. The shopping cart of the app has two options:

Shop more
Proceed to checkout

It has clear navigation because the CTAs in the app are bold and aloud

Every change on the website is in Real-Time synch

The changes and updates that are made on MumbaiShopper Website are reflected directly on the Mobile App. It has real-time synchronization.

Finding the right product is easy

Find out the product you want by sorting and using the filter. Decide first and then apply filters. Sort it as relevancy, price, or bestseller.

It gives a satisfactory customer experience to OpenCart Android App users. It helps them in finding a product of their choice.

Voice search makes it easier.

Whatsapp and Zopim for live chat support

The customers can get quick support from the MumbaiShopper team using WhatsApp chat and Zopim chat support options. WhatsApp live Chat is available because Customer service is the topmost priority of every brand.

Quick Login and Sign up saves time and efforts

While most of the world population is connected via social media, why shouldn’t we take advantage? The OpenCart Mobile app has Google login and Facebook sign-up options for netizens.

Along with this, customers can register using their mobile number. This allows them to log in using OTP.

Additionally, a fingerprint login option is also available for the customers.

Multiple Payment and Shipping Support for every customer

As the user completes the registration process, they will have to make the payments first, then choose the shipping method for their product delivery on MumbaiShopper Store.

More conversion with One Page Checkout

The MumbaiShopper OpenCart Android App has a single-page checkout screen, as a result, it makes product purchase easier for front-end users. One Page Checkout provides quick checkout that refects in the reduction of abandoned carts. This also improves the app’s usability for order placement.

It is possible to run promotions on the OpenCart mobile App

Yes, you can run promotions on your OpenCart store if you have KnowBand’s OpenCart mobile app builder. The MumbaiShopper product range is wide and to entice customers, they run deals and discounts.

Deals of the Day, Deal of the Week, and Discounts for you are some listed categories in the MumbaiShopper OpenCart Mobile App.

The app allows the store owner to run promotions and coupons that are applicable on the website.

You can add Spin to Win promotional gamified element to your mobile app only if the same is available on your website.

Bring new customers to store

Wondering how? The MumbaiShopper store has a social sharing option for products.

The OpenCart Mobile App allows customers to share products on their social media profiles. This also attracts more attention from their friends and family. Hence brings you, new potential visitors.

Feature to track the traffic

With Google Analytics integration, OpenCart Android App allows tracking app performance standards, in short, you can set new goals. On the mobile app, the store administrator can monitor traffic and plan marketing campaigns accordingly.

To sum up, like the MumbaiShopper store, you can also make your mobile app using the Opencart Mobile App builder plugin. The application has almost everything that you need for a mobile app. Check out the live demo or get the free OpenCart mobile app to have a preview of your store.

We believe in customer satisfaction. If you want any custom feature that is not included in the Mobile App Builder, let us know in the comment below.

Read more Mobile App Sucess Stories

Facebook is Introducing Shops to WhatsApp and Other Commerce Updates

Facebook is implementing the ‘Shop’ feature in the messaging app WhatsApp and Facebook Marketplace.

In a recent Facebook post, Mark Zukerberg mentioned new commerce tools that are coming on the way. The latest updates are for Facebook, Instagram, and WhatsApp that will help businesses make buying more convenient.

We have covered all the upcoming features of the most used social media platforms. Give it a read!

WhatsApp Shop Feature

You’ll soon be able to view a Shop on WhatsApp and interact with a business before making a purchase.

Shops on Marketplace

In the United States, the social media giant will make it possible for Shops products to be added to Marketplace. This will be an opportunity as Facebook has more than 1 billion people visit each month. They are planning to waive the fees for business sellers by June 2022. A big announcement for small businesses!

Personalized Facebook Shop Ads

Facebook and Instagram have become personal branding platforms for content creators, and digital marketers. People are running ads among the targeted audience. Businesses want to give smooth and relevant shopping experiences and want to provide a purchasing experience as personalized as your News Feed. That’s why Facebook is launching Shops advertising, which delivers personalized ad experiences based on people’s buying history.

AR Try-On Feature Has Been Expanded

Commerce goes hand in hand with technology. With the implementation of AR and virtual reality, the eCommerce sector is seeing a lot of new additions in marketing and branding style. Facebook is investing in immersive technologies such as augmented reality and artificial intelligence, which will provide the foundation for future online shopping.

Personalized experience

Users shopping on the company’s photo-sharing site Instagram will be able to click on goods and identify comparable products in Shops using an artificial intelligence technique called ‘visual search,’ which will be tested in the coming months.

Virtual Search

Users will be able to use this search from within the app or from their own camera rolls, according to Zuckerberg. With AR, they will help users imagine products before they make the purchase. Wondering how you can add this feature to your store?

Review and rating for Instagram Business

Facebook will be adding ratings and reviews to products in Shops on Instagram over the coming months.

One shop for every platform

Businesses simply need to create their shop once for it to work on Facebook, Instagram, and WhatsApp.

Please check the details on the official platform – Click Here.

eCommerce Modules to increase the customer engagement

Create Shop at Facebook Fan Page
Knowband offers a Facebook Shop module for PrestaShop & Magento platforms that allows the store owners to sync the products from the store to the Facebook Shop. Facebook page visitors can view the products on Facebook. This module helps to automate the product listing and update the inventory status without any additional efforts.

Facebook Share and Win Discount
Encourage customers to share the products on Facebook to win special discounts. The discount coupon code can be used to make a purchase at the store. This module is available for PrestaShop, OpenCart platforms.

Search By Image:
Allow customers to search products by image. Visual search helps the customers to easily find the products and improves the user experience. The Image Search Module is available for the PrestaShop and OpenCart platforms.

This may interest you:

Add Free Product to Cart Extension for OpenCart Store

On your OpenCart store, give customers a free product that they like as a gift when they shop. With the visually powerful ‘OpenCart Add Free Product to Cart’ extension, you can boost your sales rates and make clients feel fortunate. Receiving gifts gives us joy! It builds a relationship between the receiver and the giver. With OpenCart Gift the Product extension, build that connection with your customers. The plugin allows customers to add a free product to their cart when they meet the rules set by the store owner.

How ‘OpenCart Add Free Product to Cart’ extension does works for customers?

On the front end, a customer can see some selective products that they can add to their cart as a free gift.

Is there a free product for everyone? A person who meets the eligibility criteria gets a free product from the store. This can be $X and as the customer makes the purchase more than that amount, he is free to add a product as free gift.

How it will appear in the Shopping Cart and During Checkout?

What are the ways to set the rules?

Store admin can define the eligibility criteria for OpenCart Gift the Product extension. Set rules to give free products to the customer.

#Rule1

Add a specific number of products from which the customer will choose the free gift.

#Rule2

Set a minimum cart value above which you want to give them a free product. You can set a maximum value and make multiple rules.

#Rule3

Put minimum and maximum amount for the FREE PRODUCT. The free product block will display products in between that range.

#Rule4

Choose How to select products for the free Products- By category name or specific product name

#Rule5

Select a layout to display the free gift product block on the cart page. There are two layout options in OpenCart Gift the Product extension:

Normal listing products
Sliding listing products

Admin benefits of the Free Gift Extension:

The OpenCart Gift the Product extension has several advantages for the store admin

It is multi-store compatible and supports multiple languages. Any user can access and take the advantage of any browser.
Increases average cart value: By giving free gift products at a certain amount, the average order value increases.
This plugin helps to boost customer engagement by offering a free product with their order.
Admin can specify different price rules to offer different free presents based on the amount of money in the cart.
Give a better appearance and feel with the available layout

Customers adore free products!

Customers can choose the free gift product of their choice after their cart value reaches the required threshold.
They can add more products to their cart to receive a free gift item of their choice.

Conclusion

A gift-with-purchase plugin is an excellent approach for online businesses to increase their visibility, compete in the crowded e-commerce market, and increase sales. Everyone appreciates freebies, especially if they are useful and genuine. Get your OpenCart Gift the Product module!

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OpenCart Extension to Send Back-In-Stock and Low Stock Alerts

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3 Amazing OpenCart Extensions to Expand your Business Miraculously

How to Use Gift with Purchase campaign in B2C Marketing

Every time a free gift or a product brings out the kid in me. I still feel revived when I get a free product on my purchase.
This must be the case with every customer (most of them). Consider giving a free gift with purchase(GWP). Running such campaigns increases customer engagement rate on online stores.
Free gifts excite every type of customer. Wondering if there is a type? Here is the guide that explains how to attract every one of them. And offering free gift works for most of the types.

What is Free Gift with Purchase campaign?

The free gift with purchase is not a new trick. Brands have been using this for years. The sellers allow customers to add a free product to their cart when they fulfill the eligibility criteria.

An example can explain this better! Suppose, you buy a product that costs you $X and you get the chance to add a free product that costs $Y.

It is a method that can boost the engagement rate and conversion. It also increases the average cart value.

Brands like ‘Victoria Secret’ take advantage of this Gift with Purchase campaign. They offer free products as gifts to their customer if they shop above a fixed amount.

Let us now look at the advantages it offers.

How Gift-with-Purchase campaign benefits your business?

Why you should Offer a Free Gift with Purchase? Gift-the-product or Gift-with-purchase campaigns have been benefiting the companies for years. You just have to turn around and you will find many brands running on this very same idea.

1. It improves customer engagement!

A gift with purchase is unquestionably an important component of a great customer engagement system for establishing great client connections.

When a customer gets a chance to see the free products, they try to explore them. Eventually, spends more time on the website.

2. Up-sells

Up-selling is a crazy method that motivates customers to buy expensive products spending extra on comparatively better products and getting a free gift is always a win.

3. Say goodbye to low-ticket and slow-moving items

If you have stuff decked up in your warehouse for a long time, you can easily get rid of it. Add them to your free product list and give them as free gifts.

4. Increases Average Cart Value

Another exponential benefit of a free gift with purchase campaign! To get a free product, customers do not hesitate in spending a few extra bucks. It increases the average cart value.

5. Encourages customers to shop again

Free gifts are usually complementary products. A customer who received it with their purchase may want to buy it again.

6. Gain customer loyalty

When you give something to your customers, you want them to have the best possible experience in your store. Hence, they respond as loyal customers.

Spice up the campaign by creating urgency

FOMO has become a real thing when we talk about marketing. Run this free gift with purchase campaigns for a limited period. Customers feel that they may lose on something great if they don’t take the action now.

Add a Count-down timer

A timer with a free product campaign will definitely add some FOMO to it. Refer to this count-down timer guide where we have covered all possible ways you can use it.

Run Limited period offer

You can promote this free gift-with-purchase campaign for a limited time. Mention ‘Offer valid till…..’ when sharing emails or promoting them on social media. How to offer discounts for a limited time?

Reward with Loyalty Points

Marketing campaigns always have a place for loyalty programs. The customers get a chance to redeem their points on their next purchases. More retention, more sales!

Plan out upcoming eCommerce events for the second half of the year. Looking for an eCommerce marketing calendar for 2021?

How to include a Free Gift with Purchase on your eCommerce store

There are several ways you can do this. Use super handy addons available online to run this gift the product campaign.

If you are a PrestaShop user or an OpenCart store manager, you might like Gift the Product addons developed by KnowBand.

The Gift the Product plugin allows customers to add the products of their choice to their cart. Admin can set eligibility criteria based on the amount, categories, also offer this on specific products. It has an appealing front-end view that looks great on your website.

Check out the live demo of the module now:

PrestaShop Free Gift the Product Addon

OpenCart Gift the Product Extension

Conclusion:

‘Add free products to cart’ campaigns will bring you more loyal customers. With that, repeat purchases, more conversions, up-selling are the other advantages. Give it a try and see how it works on your online store.

Here are some blogs for business marketing tips:

Kevajo WooCommerce Mobile App Success Story to Get Inspired From in 2021

Kevajo WooCommerce Mobile App is a one-of-a-kind shopping experience that saves you time and money. With the Kevajo WooCommerce iOS and android app, you can find anything you want at the lowest possible price. The App is created using KnowBand’s WooCommerce Mobile App Builder plugin designed for Android and iOS platforms. There are several features that can inspire the design and structure of your custom-made mobile app.

Total App Downloads (Android): 1000+

Kevajo Mobile App features that make it handy!

Shopping when you shop! Do you have a favorite piece of clothing?

Tell Kevajo and it’ll help you find high-quality pieces at the best possible prices. It has a voice search feature that finds the relevant product through spoken voice commands rather than typing.

Look through tens of thousands of products to find something that interests you. The home page is very well designed with a categories button, menu option at the top. The home page design contains promotional banners, categories in a pictorial format, recently viewed products, and some recommendations. Clear call to action buttons provides convenience to the visitors.

The product page of the WooCommerce Mobile app has two layout options. And with that, there are sort and filter buttons to help users find their choice of product with ease.

Once a customer find their favorite product on the mobile app, it is important to redirect them. A shopping cart with a button that motivates them to ‘shop more’ or ‘leads to direct checkout’ is the perfect place.

Custom features makes the Kevajo App different. Customers can directly make a phone call from the product page if they have any queries. The product quantity can be updated and it clearly displays if the product is ‘in stock’ or ‘out of stock.

To complete the purchase, a customer has to sign-up first and then log in to their account. The sign-up form has limited entries and for login, there are features like email and password login, social login with Facebook and Google+ and a fingerprint login option.

KnowBand adds custom features to the mobile app as per the requirements. WooCommerce Mobile App created with WooCommerce mobile app builder customized for Kevajo has a live chat support option that redirects the customer to WhatsApp Application.

About the KnowBand WooCommerce Mobile App Builder

A robust mobile app is a result of smart work done by expert designers and developers. The WooCommerce mobile app builder plugin by KnowBand provides all the necessary features and custom design options to give a satisfactory user experience. It is easy to list the app on Google Play store and iOS stores.

If you are looking for a mobile app solution for your WooCommerce website then this is the best time to buy the plugin as KnowBand is running an exciting deal. Click on the image below to take the product demo of the WooCommerce mobile app and I assure you that it is the best solution for your store.

The Mobile App Builder is also available for Magento, Magento 2, OpenCart, and PrestaShop platforms. Have a look at the portfolio of the mobile apps developed by KnowBand!

Success Stories that inspire!!

Buyer Motivation – How to Motivate a Visitor to Buy a Product

Motivation is the driving force behind buying decisions, as customers are constantly looking to fulfil their needs. It promotes impulse buys, constant engagement with your brand, and makes them more likely to want to learn more about you.

If you could know precisely why a prospect is looking to buy, you would have no trouble tailoring an appropriate sales plan to suit their desires and inclinations. If you could consider the motives of your customer, you will never miss out on a contract.

Even though telepathy isn’t real (as far as we know), there are still ways to sense the underlying buying motivations that motivate most purchases. To influence the buying decision, you must produce a greater justification for them.

Understanding Buyer Motivation:

Consumers do not come in one form. People have several reasons for buying any product or services:

Broadly we can classify the buyer motivations in three different types:

1) Fear influences buyer’s motivation

The most strong of the three B2B buyer motives, fear, will be the driving force for the next few months or the whole year as companies and governments continue to follow their ‘defend,’ ‘diversify,’ ‘disrupt’ and ‘fast-track’ strategies. Consumers and businesses alike have built-in fears about parting with their capital.

2) Logic drives the buyer motivation

Unfortunately, the weakest from a motivational point of view, reasoning buying is about business sense and is dedicated to developing and building on a place to prevent being irrelevant. Logic purchasing is proactive and intentional.

3) Benefit Driven buyer motivation

This buying style is best aligned with the years leading up to economic downturns, such as the GFC, or the time immediately before the deep recession that the world is experiencing as a result of COVID-19. Benefit-driven buying boosts development or pushes the brand’s ‘feel good’ position. Organizations and individuals had ample resources at their disposal, and little concern or danger if it did not take place.

Let’s examine these and explore the buyer motivation prevalent in B2B and B2C buyers.

Psychological Reasons that Motivates a Buyer

1) The desire for financial gain

Emphasizing these gains and how they apply directly to the decision-maker will make a major difference to a sales call. The more adept the telemarketer is at explaining these advantages, the more likely it will be to overcome the fear of failure in the decision-mind.

2) Convenience and comfort

They want the comfort and convenience that a service or product can offer. They want to experience the pride and ownership of a commodity, or they can buy to fulfill the needs of love and ego. The prevailing purchasing motive may be the comfort and convenience of a new layout and new cupboards.

3) Security and safety

A desire for protection or security is a significant reasonable purchasing motive that affects many purchases. For example, iron safes or safety lockers are purchased by people because they want to protect their cash, jewelry, etc. against theft. Protect your website from spam and bots and do not forget to take the SSL certificate.

4) Pride of ownership

Pride of ownership is a psychic term. Psychologically, others feel better about buying rather than renting. Typically this is illustrated with good care of the house, but not always.

5) Pleasure or Recreation

Desire for fun or enjoyment is often one of the emotional motivations for buying. For example, radios, musical instruments, etc. are purchased by people because of their desire for fun or enjoyment.

6) FOMO- Fear of missing out

FOMO (Fear of missing out) refers to the feeling or belief that others are having more fun, living better lives, or experiencing more than you are. It involves a strong sense of jealousy, and it affects self-esteem.

7) Impulse buying

Personality, enjoyment, and product associations can all contribute to impulse purchases. The purchasing of impulses is normal behavior today. Our culture of consumption allows us to succumb to temptation and to purchase something without taking into account the implications of purchasing something.

Other reasons:

You’ll find that the amount of acts you want to take is quite a few. You’re probably going to want someone to subscribe to your newsletter, get a free sample, suggest a friend, or most of all, buy something. Whatever the action, give attention to it, get interested, create desire, and then ask for action. Ask customers to take the action! CTAs can help.

If you want them to click on it, put it down simply. If you want them to buy, please ask for the sale very clearly (as in “Buy Now”). Much of the sales are missed at the last moment because no one has asked the customer to purchase them. Don’t be shy, then. Ask for the step to take.

Patronage buyer motivation

Patronage buying motivations are the reasons why a consumer prefers one store or service provider over another. These buying motives are considerations or reasons why the shopper would want to patronize a certain retailer instead of another retailer while purchasing a product or service.

Emotional patronage of purchasing reasons includes:

The appearance of the store/location/UI
Product Display
Recommendation from others
Imitation or emulation
Habit
Prestige

Buying motive is the driving force behind what makes your consumers decide to buy on your platform.

Engaging with them at every point of their journey, understanding the right psychological factors at play, and being able to know yourself and how to place your goods on the market correctly complete this image.

How to find Buyer Motivation

Pay attention to the type of traffic and the platform it is coming from.

Where’s the traffic coming from?

Knowing where your customers have found you online is one of the key factors of how you can decide what they’re purchasing. Start by defining the acquisition or marketing channels from which you get the most traffic volume.

What are the consumers’ demographics?

The social aspects of your customers are also essential sources of inspiration for the purchaser. Demographics such as age, gender, and location would immediately give you some insight into who and what your customers are and their potential purchasing motives.

What items are most of the customers browsing?

Keep your eye on Google Analytics reports and other marketing campaign analysis data. These detailed reports help you understand the customer’s behaviors and when are they converting.

Conclusion:

To make the most of this sales strategy, telemarketers need to consider the motives of the prospect as clearly as possible. This is the product of opening a discussion early in the conversation and building up a relationship with the decision-maker. The more effective telemarketers can do this the more convincing their calls will be.

Making a few small improvements to your telemarketing strategy can have a huge effect on the results you achieve. To find out more or to learn how we can help you improve the efficiency of your calls, visit our site – or get in contact with a member of our expert team.

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Powerful Ways of Using Customer Reviews to Boost Conversion

Although we live in a digital marketing age, the importance of word of mouth cannot be underestimated. However, how digital marketing related to word-of-mouth? Do word-of-mouth has any connection with “Customer Reviews”?

You may have come across this term several times. Demonstrating how word of mouth and online reviews have already become inextricably linked. Marketing experts are using testimonials and feedbacks to give a unique identity to the brand.

User-generated content (UGC) fosters trust in the brand. It does, however, provide you with free content to supplement your marketing efforts.

Powerful Ways of Using Customer Reviews to Boost Conversion

Customer Reviews build consumer trust, establishes social evidence, and establishes a clear line of communication with customers. That is why every online retailer desires to see those coveted five-star color-coded ratings.

It is, without a doubt, worthwhile to focus on improving the online reviews or at the very least, to encourage consumers to leave constructive feedback and share their experiences.

When a customer sees that more than 50 customers have purchased a product, he or she may want to check it out as well. It translates to a higher conversion rate for your business.

The connection between customer reviews and customer journey

To understand the relationship between customer behavior and their feedback, we have to understand the types of customer reviews and draw an interpretation with that

1. It tells you about Product and Brand Health

This review gives you an idea of how consumers feel about your company and goods, and it can help you track long-term trends in brand image and sales success. Comparing various versions of products or similar types of products you sell can be aided by product and brand research.

2. Decide the best with Customer Satisfaction Reviews

For brands to understand points of change in the customer engagement journey, customer satisfaction research is important. Online and offline sources of reviews are often combined in a comprehensive customer satisfaction report. Brands may update or exclude goods from the market based on the findings.

3. Brand Loyalty Reviews

Analyzing brand loyalty allows you to identify areas of your market where you can improve as well as areas where you can improve. Return transactions, use of loyalty plans or gift cards, consumer word-of-mouth, customer service, and overall shopping experience are all examples of brand loyalty. Brand loyalty analysis will also help you understand how consumers feel about your product or service.

Read: Benefits of Customer Loyalty Programs for your Online Business

4. Reviews make you understand Customer Preferences

Customers will quickly provide input by selecting their interests. Giving customers the option to self-select their preferences aids in the development of buyer personas, the identification of customer interests, and the proper targeting of users. Customer interests can be discovered through reviews, which can aid in overall website design, marketing campaigns, sales tactics, and other facets of your company.

5. Sales Reviews

Customer reviews on sales will help you figure out whether your sales tactics are working and provide insights to help salespeople improve their skills. Using an email or text message to follow up on the customers’ sales experience keeps your reviews current and meaningful. You can collect sales reviews using WhatsApp or any other social media messenger after each purchase.

6. Customer star ratings

Customers appreciate star ratings because they have a visual representation of their satisfaction. When scrolling through your emails or browsing your website, customers will be able to understand a star rating. Start ratings are very impactful and influence the sales decision.

7. Mentions on Social Media

Brand mentions on social media platforms, another type of social evidence, are some of the purest types of user-generated content. Keep an eye on your tags and mentions to get a sense of how people are using your products and to amplify your brand message.

Must Read: How to Get Customer Feedback?

Use Customer Reviews in marketing campaign

Customer reviews can be used to generate additional product details, which is a brilliant use of them. It’s a golden opportunity to offer shoppers as much detail as possible during the decision-making process in order to increase conversions.

Include customer reviews in tailored promotions and incorporate them into the marketing activities. Use past purchases, preferences, or places to personalize where you can. Consider how you can integrate your ratings into paid advertisements and social media promotions.

1. Welcome Email

Marketing is the lifeblood of every company, whether it’s an online business or a brick-and-mortar store. You may provide testimonials from your customers in your crafted welcome email. It is not necessary to write it in a forceful manner; instead, a subtle approach will suffice. You can use sales reviews, customer satisfaction reviews, and social media testimonials to a welcome email.

2. Follow-up Email

Another email that businesses use is follow-up email. There are two ways you can write a follow-up email. One is for collecting the customer review and another one where you can highlight the review of the other customers. Include brand health reviews in your follow up email.

3. Abandoned Cart Reminders

Cart abandonment has a variety of causes, but one of the most common is that a shopper is undecided about which brand to buy from.

When chasing the abandoned cart and sending reminders to your customer, you can use UGC to persuade them to choose you by including customer feedback. People trust their word of mouth more than brands. Using well-selected reviews in your abandoned cart reminder email, be it a pop-up, push notification, or email, can help you motivate the buyers.

4. On Product Page

A product review is just about the quality and performance of the products and that is what matters. Since customer reviews appear on each product’s page, reviews can aid in page discovery via unique keywords in search engines. Furthermore, consumers who post products they’ve reviewed on social media give those products and the brand more attention.

Read: 10 Must-have Addons to Optimize Prestashop Product Pages

5. Advertising Campaign

You can use ratings in more than just email marketing to increase conversions. Customers can return to your site if you use positive feedback of your services, products, or brand in visual retargeting advertising. If you are running paid ads on Instagram or Facebook, give it a whirl!

How Do I Install Product Review Functionality?

It is now obvious that any e-commerce platform that wants to have a successful shopping experience must-have product feedback. The easiest way to monitor and optimize revisions is on your own website.

Generate Feedback with Customer Reviews Extensions that offers incentives

If you’re just starting to think about introducing a framework to gather feedback, a useful software or extension will assist you in doing so professionally. Here are some smart solutions that you might find useful if you run an online store: