Facebook is Introducing Shops to WhatsApp and Other Commerce Updates


Facebook is implementing the ‘Shop’ feature in the messaging app WhatsApp and Facebook Marketplace.

In a recent Facebook post, Mark Zukerberg mentioned new commerce tools that are coming on the way. The latest updates are for Facebook, Instagram, and WhatsApp that will help businesses make buying more convenient.

We have covered all the upcoming features of the most used social media platforms. Give it a read!

WhatsApp Shop Feature

You’ll soon be able to view a Shop on WhatsApp and interact with a business before making a purchase.


Shops on Marketplace

In the United States, the social media giant will make it possible for Shops products to be added to Marketplace. This will be an opportunity as Facebook has more than 1 billion people visit each month. They are planning to waive the fees for business sellers by June 2022. A big announcement for small businesses!

Personalized Facebook Shop Ads

Facebook and Instagram have become personal branding platforms for content creators, and digital marketers. People are running ads among the targeted audience. Businesses want to give smooth and relevant shopping experiences and want to provide a purchasing experience as personalized as your News Feed. That’s why Facebook is launching Shops advertising, which delivers personalized ad experiences based on people’s buying history.

AR Try-On Feature Has Been Expanded

Commerce goes hand in hand with technology. With the implementation of AR and virtual reality, the eCommerce sector is seeing a lot of new additions in marketing and branding style. Facebook is investing in immersive technologies such as augmented reality and artificial intelligence, which will provide the foundation for future online shopping.

Personalized experience

Users shopping on the company’s photo-sharing site Instagram will be able to click on goods and identify comparable products in Shops using an artificial intelligence technique called ‘visual search,’ which will be tested in the coming months.

  • Virtual Search

Users will be able to use this search from within the app or from their own camera rolls, according to Zuckerberg. With AR, they will help users imagine products before they make the purchase. Wondering how you can add this feature to your store?


  • Review and rating for Instagram Business

Facebook will be adding ratings and reviews to products in Shops on Instagram over the coming months.

  • One shop for every platform

Businesses simply need to create their shop once for it to work on Facebook, Instagram, and WhatsApp.

Please check the details on the official platform – Click Here.

eCommerce Modules to increase the customer engagement

Create Shop at Facebook Fan Page
Knowband offers a Facebook Shop module for PrestaShop & Magento platforms that allows the store owners to sync the products from the store to the Facebook Shop. Facebook page visitors can view the products on Facebook. This module helps to automate the product listing and update the inventory status without any additional efforts.

Facebook Share and Win Discount
Encourage customers to share the products on Facebook to win special discounts. The discount coupon code can be used to make a purchase at the store. This module is available for PrestaShop, OpenCart platforms.

Search By Image:
Allow customers to search products by image. Visual search helps the customers to easily find the products and improves the user experience. The Image Search Module is available for the PrestaShop and OpenCart platforms.


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Vishakha Nathani

Vishakha Nathani

Vishakha can be found writing, crafting or digging Earth. Her love for writing made her switch her profession from a Geologist to a Writer. Additionally, she likes keeping herself engaged in crafting and redecorating spaces. You might found her posting 3 am poetry on her Instagram story. Her proclivity for writing is never-ending.

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