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How to Use Countdown Timers to Increase Sales

Ever felt like buying a product immediately after seeing the ‘limited time’ offer tag? This happens with everyone, especially when you know that the deal will end soon and you will miss out on the best offer out there. This urgency is created by Countdown Timers.

The countdown timer heats the sense of urgency and scarcity, forcing the users as quickly as possible to make a purchase decision. Simply set the start and end date, and your timer is ready.

Using a countdown timer, you can run flash sales, and limited period sales offering exciting deals and promotions. The sense of urgency created by a countdown timer pushes the user to purchase by psychological tricks. Users who fear that tomorrow they may not be able to afford anything will be more likely to buy it today.

The psychology behind the time-bound sales

A sense of urgency can be generated by both limited-time goods and limited-quantity products. However, by the scarcity theory, limited-quantity goods and limited-time deals empower the sales. The scarcer anything is in supply, the more it will become attractive.

Adding a countdown timer will boost your sales enormously. A limited-time deal means that the discount on the units is only valid for a limited time and if they do not act immediately, there will be nothing left for them to buy.

1.     FOMO pushes customers to make a purchase

Fear of missing out is a social anxiety that creates a feeling of guilt for losing a great opportunity. Do not let your audience go away without purchasing on your website. Use the power of FOMO (Fear of Missing Out) by adding a Countdown Timer on your website.

2.     Countdown timers create a sense of urgency

A countdown timer should accompany any big deal. Why? If the arrangement is there forever, what is the point of acting now? Showing a countdown timer in front of your clients generates a sense of urgency, and your client will know that the offer will be gone forever if they don’t act within the time frame.

3.     More convincing for the Discount Seekers

When presented with flat discounts, the discount seekers will give you massive sales. Selling clearance could be a good choice. You will sell out the goods stocked for months as a store owner and bargain seekers can get a decent deal over it. These sales can be the main contributor to your cash flow, which, by replacing the older ones, would make space for the new items.

Place the Countdown timer at the Right Place

Never go overboard and make sure you’re honest. It has been shown that urgency is effective, but you must use it honestly. Otherwise, placing the timer on every product gives a feeling that you are running out of business. So, where to put the countdown timer on your website?

The best places to place the countdown timer on the online store are:

  1. On landing Page (for promotions and when sales will end)
  2. On Product Page (highlighting the quantity scarcity)
  3. At the Checkout page (to reduce cart abandonment)
  4. On other website pages (to create a sense of urgency)
  5. In email marketing (with deals and time left to grab it)

How to implement a Countdown timer on your eCommerce website?

You will not need programming experience or certain skills about your website builder to implement our module. The Countdown timer to run flash sales is available for various eCommerce websites. The module is easy to install and configure.

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Wrap up:

In most situations, urgency and scarcity help consumers have a quicker buying decision, which ensures that the store’s conversion time is reduced. The KnowBand Countdown Timer was designed to make complete use of customer’s psychology. It allows eCommerce stores to push sales efficiently by adding extra countdown clocks to exclusive items or deals.

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Vishakha Nathani

Vishakha Nathani

Vishakha can be found writing, crafting or digging Earth. Her love for writing made her switch her profession from a Geologist to a Writer. Additionally, she likes keeping herself engaged in crafting and redecorating spaces. You might found her posting 3 am poetry on her Instagram story. Her proclivity for writing is never-ending.

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