Tag: prestashop

The Aspects that Makes FB Wall Post a must-have for eCommerce Stores

With the large number of people using social media platforms like Facebook, Twitter and Instagram, it has led the eCommerce owners to shift their concerns to the very important aspect of social media marketing. The seller needs to keep their customers updated about the products, running offers and different discounts. The customers are more likely to check the discounts offered by store if they are presented in intriguing way. Moreover, one of the better way of providing the customer with the product information is through the FB wall post.

According to a survey by Huffington Post, “On an average more number of people interacted with their content through Facebook than the actual app itself”. So, it encourages the store owners more to promote their product on Facebook.

Therefore, Prestashop FB wall post module enables the Prestashop site owners to promote their products on Facebook via wall post.

If you are running a Prestashop site and feel like your product is not reaching the target audience than this module might help you. Try the module and see the rise in your sales.

The FB wall post may boost your sales in following ways-:

Store Visibility

The Prestashop Facebook share module helps you in generating automatic wall post for Facebook. It will help you to promote your store on Facebook. As the popularity of Facebook is quite large among the people hence, it becomes easy to promote a product using this platform. More people are likely to visit the store, if they tend to see it though interactive platform. The FB wall post enables you to spread out words about your store, offers available and the ongoing sales. It is much better approach than the traditional marketing. You can post your product images, categories, brands as well as the discount coupons being offered by the store. This creates a curiosity among the users and gives the web store a better visibility.

Increase Customer Engagement

The module enables the customers to check the eCommerce store products, offers and discounts without visiting the store. The convenience of getting information through the social media post makes it more approachable for the web stores to engage the customers and gather their attention towards the web store. Therefore, it serves as a better alternative to checking the web store itself. Moreover, the wall post provides the customers with the option to make purchase, so, it saves them a lot of time. The module engages the customer by offering them all the information without letting them leave their social media platform, this acts as one of the major advantage of using the Facebook wall post to promote the web store without putting the customers out of their comfort zone.

Target the Right Audience

The FB wall post plugin allows you to generate automatic as well as manual wall post. Therefore, the seller is free to promote his products on Facebook, depending upon the web traffic at a particular time. The seller can generate automatic posts to keep new visitors informed about the store and offers. The manual post can be generated when the seller the traffic of potential buyers is maximum, thus, providing engagement for the users based upon their preferences. Moreover, it is easier to identifying the purchase behavior of the customers on Facebook. You can easily identify the products that they find interesting by tracking their likes and share. Hence, it is an effortless way to target the right audience.

Easy Synchronization

The module provides the seller with the advantage of easy synchronization between the wall post and the actual web store. It helps the web store to auto sync the post to the FB wall without having to give a second look on the FB wall post separately. The seller can post all the products, offers and low stock counts on Facebook via wall post. The easy synchronization makes it quite efficient. In case, if any customer is willing to avail the offer than they can be easily redirect to the web store from the wall post itself. The customers can browse all the features of the web store through the wall post by some simple clicks. This feature helps the web stores to provide easy and simple approach to reach out to maximum potential buyers without putting more efforts.

Add-on Features

The module is multi-lingual compatible and supports more than 14 languages. It helps the seller to promote their brand or products to people with different ethnicity. Therefore, a larger number of audience can be covered by the web stores in order to make a sale. It also helps the customers to relate themselves better with the website.  The module is compatible with all the Prestashop themes which makes it work with all the themes making the website look more attractive. The seller can optimize the look of their wall post to look more engaging and interactive. The key point of providing a better UI to the customers can be fulfilled by making the use of this module. Moreover, this plugin doesn’t conflict with other Prestashop plugins and is easy to use and configure.

Social Sharing

The power of social media is undetermined. It can turn people into celebrities and products into a trend. Therefore, one of the main advantage of using the module is to get more coverage. Most of the people tend to like one or more products in the web store via the wall post. In this case, if the viewer think that the product is worth mentioning to one of their known ones, they can share the post with them. This way a chain of promotion is formed which eventually leads on to a better promotion of the product for the web store. The more coverage received by the products increased its chances of making a sale. This is definitely one of the ways to facilitate referral marketing and spread the word-of-mouth.

Final Say

In order to keep the customers informed about the products and offers, sellers must follow the social media trends that may change eCommerce. It helps the customers to be informed about the products and as well as increase the sale of your products.

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F-Commerce: 6 Steps to Tap the Future of Online Selling

With 600 million users, Facebook poses a huge opportunity to the online traders. While this was a source of entertainment in the past, the face of the social media platforms is changing with time. It is said that nearly 40% of the online customers use social networking sites when shopping. Hence, this is one of the ways that can effortlessly boost your sales. Some of the businesses who have used this medium saw a 20% of their sales coming from Facebook. Not just this, the Facebook transaction is even increasing 10% every month. Moreover, the cart value of the eCommerce store is expected to be 7 – 10% higher.

Despite all the alluring figures, most of the online businesses still hesitate in delving into the technicalities of a Facebook store. The store owners need not worry as there are ways to make it a cinch. just like Prestashop social login and other such modules, there are extensions that are aimed at making your life easier. The Prestashop store owner can take advantage of Prestashop Facebook Store addon that helps to create a shopping store on the social media platform. Once you have created the store, the next important thing is to optimize your business structure. So, for all the store owners out there, this article is a compilation of few steps that can help you find the right customer base and cater them with greater efficiency. Check them out.

1. Focus on high-quality content flow

Content marketing is the need of the hour in the eCommerce ecosystem. Even the online trade through the Facebook store should focus on the content flow. Since the customers don’t get an access to the touch and feel of the products, the content is the only way to get an insight of the same. Hence, the merchandise should come up with innovative ways of showcasing the products. The images and descriptions should not misguide or confuse the end-users. Just the ‘Buy Now’ is not enough to convert the users. The call-to-actions should compel the users to proceed to the checkout pages. The captions and phrases should stand out. One way of doing this is by building the trust through right information and user testimonials.

2. Boost social sharing

While the end goal is to optimize the conversions, the store should be able to reach out to greater masses. One of the ways to touch a wider customer base is by activating social sharing option. This is specifically a must in the fashion industry. A research in the human behavior states that people tend to take a second opinion before placing the order online. The social sharing option will help them share the product with their friends and family. The more shares you get, the bigger will the customer database of the store owners.

3. Optimize the layout and customize the Facebook store

Just like the eCommerce stores, the layout of the Facebook stores plays a big part in enhancing user experience and eliminating hassles. Choosing the right font and color scheme is essential. Set up distinct categories for the products, so that, the consumer can effortlessly reach the product that he is looking for.

4. Target the right audience

The entire concept of social media marketing is all about taping the right customer base. As per a study, Americans spend at least 40 minutes of their day on the Facebook. However, not every visitor is your prospect customers, so you need to come up with a strategy that is directed to the right audience base. Here are few steps to get an insight of the customers.

Keep a track of the recent purchase behavior of the customers. Take a close look at the things that they searched. The Facebook ads should be customised according to the interest of the viewers. Not just the purchasing behavior, even the life-events can help you target the right person. For instance, jewelry and other such gift items is an option for the people whose wedding anniversary is somewhere around the corner. The layer targeting options are one of the most powerful things that Facebook offers. With this social media platform, you have an access to the demographic, geolocation and behavioral data of the users. This is all that is required to create the marketing strategy. These informations can reduce the audience to as little as possible and hand-picking the target customer becomes easier.  Once you have recognized your ideal audience, then, you can reciprocate the features to find the Facebook users with similar characteristics.

5. Lure the customers

Since there is so much that can distract the customers, you need to provide them a reason to like and subscribe your Facebook page. According to a report, 42% of the visitors like the pages for discounts and coupons. Enticing offers and coupons codes is one of the factors that can allure the target base. Along with this as mentioned above, focus on the content flow. Post blogs and articles to engage the customers. Keep the heading and images attractive. These offers should be on the storefront of the Facebook page to get the attention instantly.

6. Sell without actually selling

The sales promotion is the only way to reach out to the prospect audience. However, this is one factor that put off the customer. None of the customers want to hear about buying and selling, especially when they are scrolling through the Facebook. Therefore, the promotion should be subtle. Interesting write-ups, customer testimonials, and videos should convey what you are trying to say. Other than this, creating poll or competition is another way to grab the attention of the target audience. Selling the idea instead of the product is the future of eCommerce structure.

Conclusion

Facebook not just provide you an access to a larger audience, but even your customer has the access to the masses. Thus, you need to have a one-to-one connection with them. Maintain a personal relation and deal with the negativity that comes along with the benefits of social media. Even a single bad rating may prove hazardous to the business. So, deal with it wisely. Use this platform with a bit of care and boost your sales as well as customer engagement effortlessly.

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6 Prompt Tips for Creating an Effective Promotion Campaign on Prestashop

With the Holiday season just around the corner, it is high time for all the eCommerce store to gear up with their promotional and marketing strategies. Even though the business is not just dependent on the sales promotions, it is an essential aspect of building up the much-needed customer relation. This is not just a way of achieving the annual sales target, but also a way of communicating and connecting with the prospective customers. Do you own a Prestashop eCommerce store? Are you getting ready for the much awaited sales season of the year? Are you looking forward for creating effective promotions on your store? Then, you are at the right place. The blog brings forth some of the tips and tricks for building your next sales or marketing campaign.

Take the below mentioned ideas that have worked for the Prestashop store owners in the past and apply them to your own store.

1. Design the Discount and Offer

Compelling the customers to plunk down their cash and cards is a slow process. Even alluring the potential customer with offers and discounts is not an easy task. Earlier just the word ‘Flat Discount’ and ‘Free Gifts’ would attract a lot of attention of the visitors. However, these days creating a promotion or sales campaign involves a lot of considerations. Here are some of the tips for creating an effective offer.

  • The 10 to 20% discounts are considered uninspiring. The offer should be strong enough to compel the visitors to make the purchase. At the same time, it should keep your business out of red ink.
  • In case, you are offering discounts that are not very compelling, then, present it in an innovative way. Things like ‘Spin the Wheel’ or ‘Scratch coupons’ are fun to use and can attract more visitors even if the discount is low. There are varied Prestashop addons that can facilitate your sales campaign. The Prestashop Scratch Coupon is one such plugin that integrates an interactive scratch coupon interface on the website.
  • The job is not done even after designing a perfect deal. Use powerful marketing words to boost the sales. According to Shopify, words like ‘You’, ‘New’, ‘Offer’, ‘Guaranteed’ are some of the trigger words that should be used in the promotional phrases.

2. Schedule Communication

                                                                  Image Source: blog.bufferapp.com

Sales campaign, in general, revolves around any major events such as holidays. Hence, the promotional triggers should be scheduled wisely. You need to choose your moment in order to run the campaign. The campaign should not be overlapping similar ones running on your site. Set the flash sales or special offers to reward the customers on a more personalized basis. In case you are using social media platform for the promotion, then, use the right time for the postings. According to a study, the engagement on social media is 32% higher on weekends, so it is definitely a good time. The best time of day to post on Facebook is from 1:00 p.m. to get the most shares, to 3:00 p.m. to get more clicks. On twitter, the click-through rates are generally highest on weekends, as well as mid-week, on Wednesdays.

3. Insert Promo Blocks

Blocks are the entities of an eCommerce store where the store owners place and display their products and ads. Prestashop Promotion blocks are used to show the products of the store that are on sales. Use the blocks wisely in order to promote the sales campaign. For getting more exposure place them in blocks in left/right column. Or else you can use the heatmap tool to detect the place that grabs most of the attention of the user. This will give help you with the placement.

4. Reminder for abandoned shopping cart

Remarketing your products to the visitors who abandoned the cart is a must for optimizing the sales. Use the email ids of the visitors who didn’t convert into leads by sending them promotional emails. Prestashop abandoned cart addon will help you track all the abandoned carts on the website. This module can help you experience a drop down in abandonment rate. You can send the follow-up and promotional emails to these visitors.

5. Promote across the channel

Pushing your promotional campaign through multiple channels can help you maximize the impact. Use various communication channel and adapting the message to the various outlet, that is, your website, via email, on the various social media platforms as well as traditional media such as TV and newspaper. Make a clever holiday video and share it on YouTube and other platforms. Amazon is one such name who reaped a lot of positive response from their videos. It helps create an emotional connection with the end users. You need not invest a heavy budget for these videos to get views. Just focus on the message that you are trying to convey along with relevancy to your audience, and the video will give you the desired result.

6. Track and improvise

Make use of the tools like Google Analytics or A/B testing, in order to get an insight of the result of the campaign. No matter how strong your strategy is, you need to have a backup to make up for the pitfalls and setbacks. Compare the current data with what you had planned and make necessary improvisions. The testing and changes should be an ongoing process. Keep checking the impact over the time and track the data regularly. Analyze the visitor response in terms of the conversion rates. Based on this you can make necessary changes and implement a seamless strategy on your site.

Get Started

eCommerce is huge, and so is the competition in this industry. Surviving in the heat of this competition is not a bed of roses. You need to acquiring and retaining the customers in your database. For this, you need to have an effective marketing and sales campaign. Your Prestashop eCommerce store doesn’t need a big budget to compete with the big players in the market. All it needs is a bit of innovation eCommerce ideas and a detailed analysis of the behavior of the market as well as the customers.

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Top FAQs related to the PrestaShop Marketplace Module

We have been receiving a lot of queries regarding the working and features of our Prestashop Marketplace Module. Therefore, we have decided to accumulate those queries as provide the answers to all of them in this FAQ. We have tried to answer all the major questions that are often asked by the merchants. In case if your query is not resolved by the answers in this article or you have any doubt, you are always welcome to get in touch with us.

So, here are some commonly asked questions and their answers by our developers

1. How are sellers introduced to the marketplace, how they sign up?

After installing and enabling the PrestaShop marketplace module, your store becomes ready to accept the seller registrations. The sellers can sign up using the same registration form used for customer registration on the front. The Prestashop marketplace module simply adds a checkbox below the form as “Also register as a seller”. By checking this box, any user can sign up on the marketplace.

Moreover, there is another option in the customer user account section. All the customer accounts will have the “Register as a seller” in My Account section as an option with the help of this Prestashop marketplace module. Any customer can anytime upgrade the customer account to a seller account by simply using this option of the Prestashop marketplace module.

2. The seller panel is on front-end or back-end?

After registering a seller account with the help of Prestashop marketplace module, the seller gets a dashboard on the front end of the marketplace. We have done this to save the sellers from the complex management of PrestaShop back-end interfere. The seller panel is well organized and provides a number of seller account and shop management controls.

3. Who manages the shipping options for the sellers?

The Prestashop marketplace module allows the sellers to add shipping options for themselves. They can add as many shipping options and map them to their products with the help of this Prestashop marketplace module.

4. What is the “Default free shipping” option?

The default free shipping option is automatically mapped by the Prestashop marketplace module on any seller product which has not been mapped with any other shipping option. We have added this option in the Prestashop marketplace module to prevent a faulty product listing in case a seller forgets to map a shipping option to a product. This default free shipping will be automatically removed from those products which are mapped to at least one seller created shipping option.

5. Can any one just sign up and start selling on the marketplace?

Yes, in an indirect way, but No, not directly. All the seller sign-ups first go the admin as seller account approval requests. The seller will not be allowed to sell on the Prestashop marketplace until the seller account is approved by the marketplace admin.

6. Can a seller still upload products without seller account approval?

We have added a feature in our Prestashop marketplace module to save the time of the sellers. According to this, if allowed by the admin, the seller can upload a certain number of products, update the shop profile, even before getting the seller account approved.

However, the uploaded products won’t get live on the marketplace until the admin approves the seller account and also the product upload request.

7. How is the commission configured?

The admin can configure the commission from the sellers on two levels. First, the global commission rate which will be applicable on all the sellers on the Prestashop marketplace. Second is the seller level commission where the admin can set different commission rates for each seller on the marketplace.

8. If both seller level and global level commission is applied on a seller, which one would be finally applicable?

In case if the admin has mentioned both the seller level and Global level commission for a seller, then only the seller level commission will be applicable. The priority of seller level commission is more than that of global level commission.

9. Can the seller upload the products in whichever category he wants?

No, the seller can only upload the products in the categories allowed by the Prestashop marketplace admin. In case if the seller wants access to a particular Prestashop marketplace category, he can send a category request to the admin from the seller panel itself.

10. Who handles the orders received on the marketplace?

Both the admin and the respective seller can handle the order received on the Prestashop marketplace. The seller can see the orders in the seller panel, while the admin can see all the seller orders on the marketplace, from the admin panel of he Prestashop marketplace module. They can change the order status, mark an order as shipped, delivered etc.

Moreover, admin can decide to allow or disallow the sellers from handling the orders with the help of this Prestashop marketplace module.

11. Does the Prestashop marketplace module support 3rd party modules?

The products added by the sellers, and after approval by the Prestashop marketplace admin will become a part of the PrestaShop global catalog. So any module or extension will work as a normal on the PrestaShop but not work with the seller management or seller controls as those modules were developed for default PrestaShop.

12. Does your Prestashop marketplace module support multi-language including RTL languages?

Yes, the PrestaShop Marketplace module supports all the languages supported by the PrestaShop platform. It also supports the RTL languages like Arabic and Hebrew.

13. Does your Prestashop marketplace module affect the performance of the PrestaShop site?

No, our Prestashop marketplace module has been developed strictly according to the MVC (Model View Controller) and ORM (Object Relation Mapping) designing. Moreover, the Prestashop marketplace module follows the standard PrestaShop codding structure and has been verified on the Official Addons Store already. So, there is no performance issue with the Prestashop marketplace module.

We follow the best practices of Prestashop module development to make our Prestashop marketplace module as scalable as your standard PrestaShop store.

14. What is the payment flow structure of the marketplace?

In our Prestashop marketplace module, all the payments are received by the Marketplace admin. Later the marketplace admin can manually distribute the payments to the respective sellers after deducting his commission.

Our Prestashop marketplace module does not have an interface to automatically distribute the payments to the sellers, so the admin has to manually distribute the seller earnings to all the sellers.

However, the Prestashop marketplace module has an interface where the marketplace admin can review the seller earnings and see how much he has earned and how much he has to transfer to the sellers. The commission is also specified in the same interface. The seller earnings and commissions are listed in the back end of the Prestashop marketplace module on the basis of the sellers. Say, the admin has to pay $XYZ to the Seller 1, $ABC to the Seller 2 and so on.

Addon support: There is a Marketplace Admin to Seller Paypal Payment Addon using which the admin can distribute the seller earnings to the sellers right from the admin panel through the Paypal. There is also an option for admin to request reverse payment from Seller to his account, seller approval is required in this case.

15. Do the Prestashop marketplace module and marketplace addons work fine with all the PrestaShop themes?

Yes, the Prestashop marketplace and all its addons work perfectly fine with all the PrestaShop themes and templates. In case if there is any theme compatibility issue, we will fix that for you.

16. Can seller add products in bulk in PrestaShop Marketplace?

Yes, but not by default. There is our Prestashop Marketplace CSV Import/Export Addon which enables sellers to import their products and its combinations via CSV file.

17. How can the admin edit the different email templates used by the Prestashop marketplace module?

We have listed all the email templates in our Prestashop marketplace module’s back-end interface. Using this interface, the admin can edit any email template right from the back-office without editing the module’s files. All the email templates also support the multiple-languages.

18. How does the shipping costs apply when a cart consists of products from the multiple sellers?

If two products are from the two different sellers in the cart, then shipping charges will be calculated on the basis of the shipping method mapped to those products by the sellers. Shipping in our Prestashop marketplace module is calculated seller wise that is if a cart has 2 products of different sellers than two shipping is added each for the different sellers.

Also, the shipping methods will be merged together and shown as one; same goes to the shipping cost which will be added into one. The shipping option having the least shipping cost from all the shipping options available for the particular seller will be selected for merging.

For example, if seller 1 has 2 shipping options with shipping cost $2 and $4. And seller 2 has 2 shipping options with cost $3 and $5 then, shipping option with least cost from each seller will be selected for merging. I.e. $2 from seller 1 and $3 from seller 2.

The final shipping cost will be shown to the customer as 2+3 i.e. $5. However, each seller will see the shipping cost as split only. i.e seller one will see his shipping cost 2$ and seller two will see 3$. It is just that customer will see the shipping cost as 2+3.

19. How can sellers translate their products in other languages?

Multi-lingual is supported by ourPrestashop marketplace module. The sellers can manage the translations of product information and name from the seller panel itself. Just a one time input of corresponding translated phrases is required in respective languages of each of the products. After that those products will save the respective texts in the corresponding languages.

At first, the phrases will come in English only. After the manual input of the respective translated phrase or text, the system will save the translation and next time it will show the corresponding text in translated language selection of the store.

Steps to do that: 

  • Keep the store language as English (I am amusing English is your default store language), Enter all the details in English first.
  • Save them.
  • Now change the language of the store to say Spanish.
  • At first, you will see the English version by default even if store language is selected as Spanish. Edit the text you want to translate in Spanish. Replace the English texts with Spanish text.
  • Save it, Now you will see that if store language is selected as English, it will show English version of the same. And if store language is selected a Spanish, you will see the Spanish version of the same text.

20. What is the difference between the free and Paid version of the Prestashop marketplace module?

We provide the free version marketplace module so that you can have a demo of how our full version Prestashop marketplace module will look on your store. It has restricted features and is for testing and demo purposes. We have defined a detailed difference between the free and paid PrestaShop marketplace module. Please, refer it for better understanding.

21. What is the Prestashop Membership plan feature?

The Prestashop membership plan feature enables the admin to start subscription-based service. Admin can create various membership plans and sellers need to purchase these membership plans in order to upload products in the marketplace.

22. What types of membership plan an admin can create?

Admin can create various membership plans depend on the requirements of the sellers. Although admin can create membership plans based on product upload limit and duration of membership plans.

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Step by Step tutorial to test and create eCommerce mobile app for your web-store!

With a change in the eCommerce business scenario, the revenue of online stores has also been affected. Mobile optimization has become quite an essential requirement for eCommerce website sites nowadays. From conversion rate optimization to search engine optimization, no expert will tell you that targeting mobile customers is not beneficial. In fact, you will remain in a disadvantage against your rivals by not considering mobile customers in your marketing plan. In this write-up, I am going to tell you the easiest way to own a pair of native mobile apps. Earlier, you either required to learn the coding/programming or hire a professional to create eCommerce Mobile App. But, now all you need to go for automated solutions and launch fully synced eCommerce apps for your business.

KnowBand has brought one such solution with Mobile App Builder plugin. This is a readymade solution to provide you native Android/iOS apps for your store. It is designed in such a way that all the functionalities of the app can be controlled from the backend panel without making any code changes. The eCommerce Mobile App Creator is available for following CMS platforms:

PrestaShop Mobile App Builder
OpenCart Mobile App Builder
Magento Mobile App Builder
Magento 2 Mobile App Builder
WooCommerce Mobile App Builder

How to create eCommerce mobile app in a few steps?

In order to utilize the services of Mobile App Builder extension, you need to follow the following steps:

Step 1: Purchase the Module

Visit the above links as per your eCommerce website platform. Purchase the module and install the zip file on your store. Once installed you get the complete admin panel access to control the app. Open it and enable the respective Mobile App Builder.

Step 2: Share your App Specifications

After purchasing the module, you will receive an email having a small questionnaire that you need to fill and respond back. In the questionnaire, you will be asked to share some information regarding your app. Based on which, the development team will develop and customize the app.

Step 3: Publish APK/IPA on App Stores

After the development is complete, the team will share the APK file of the app with you. Now, you need to publish this APK on Google Play to make your App available to your customers. You can publish the app by yourself, or it can also be done by Knowband for a small fee.

That’s all with the process to create your own mobile app with KnowBand. You can even test your store on our demo app before going for the actual module purchase. Let’s find out how?

How to test your store on our demo Mobile App for free?

In case you want to see how your mobile app would look like, there are free versions of the Mobile App builder that you can try. The free version of the Mobile App Builder lets you see how your eCommerce store will look and work on the App. You need to implement the following steps that are mentioned below for having a free demo:

Step 1: Visit any of the links below according to your eCommerce platform:

Android Mobile App Builder Free – Prestashop Addon
Android Mobile App Builder Free – OpenCart Extension
Android Mobile App Builder Free – Magento Extension
Android Mobile App Builder Free – Magento 2 Extension
Android Mobile App Builder Free – WooCommerce Extension

Step 2: Download, install and enable the free mobile app builder extension on your store.

Step 3: Next, install the respective demo Mobile app on your Android/iOS testing phone from the Play Store/App Store as per your choice:

PrestaShop Mobile App – Android & iOS
OpenCart Mobile App –   Android & iOS
Magento Mobile App –    Android & iOS
Magento 2 Mobile App – Android & iOS
WooCommerce Mobile App – Android & iOS

Step 4: Open the App and enter your store URL in the field.  Make sure you enter the full store URL of your store i.e. https://www.example.com/

Step 5: You have successfully completed the initial setup of the demo app. Now you can experience your store as a mobile app and test it as you want.

That’s all! Now, analyze your app functionalities. You can even find the detailed testing process from here.

Why own a pair of native eCommerce mobile app?

In addition to having a mobile responsive site, mobile apps have come up as a more advanced way to target mobile users. No doubt you still need a mobile site to come in the good eyes of Google and your mobile customers. But, all of your rival sites know this too, and that’s why they have already started the mobile optimization for their stores. So, what else do you need to have an upper hand against your competitors? A mobile app for sure. Let’s take a look at some of the major benefits of tapping into mobile commerce:

1. Improved Usability for online shoppers-

Downloading and installing the app is a one-time process. After that, your customers can visit your store anytime in just a single click. This ease of visiting your store improves the interactivity of the customers with your business and ensures a 24X7 availability. The exclusive mobile app interface makes navigation through your store quite easy, quick, and interactive. Furthermore, mobile apps can be presented as per your will. You can design the home screen and highlight popular products of your store as well.

2. Leverage built-in Smart Phone features-

The Android and iOS platforms provide a number of built-in features on smartphones. Mobile apps can adapt to these built-in features and leverage them for providing a more engaging user experience to the customers. For example, you can use the GPS location tracking to present the location-based shopping experience to your customers. You can leverage microphone to provide voice-based app search for faster-searching experience.

3. Users always prefer mobile apps over the mobile site-

Apps make the shopping experience faster, interactive, more secure, and reliable. Users don’t have to remember an URL or log in each time they visit the store. Sites having both mobile apps and mobile sites receive more qualified traffic on the mobile app than on the mobile sites.

4. Mobile app push notifications is a boon-

You don’t have to depend only on email marketing for communicating with your customers. Through mobile apps push notifications, you can always and instantly send messages to your users that too in a more personalized way. You can’t integrate push notifications to boost sales if you don’t have an app. Push notifications are more hardware features that are based on GPS, secure connection and some API and it’s not available for websites.

5. Brand loyalty will enhance user engagement-

Nothing can be more useful for putting your products and brand in the center of attraction than a mobile app. Apps are the shortest route to your business available for 24X7. Just a single click on the app icon and customer is on your business center. Mobile apps are useful tools for creating a more loyal section of customers who love online shopping anytime from anywhere. Showcasing your brand logo on the mobile app leave your professionalism on the shoppers.

Over To You

So, this is how you can get a mobile app for your eCommerce store without doing much of the complex tasks. KnowBand’s Mobile app builder is the easiest way to get a native Android/iOS app for your store. Moreover, I have also explained how you can try a free demo of the app to experience your store as a mobile app. Leverage this useful service and get your app developed today by the expert eCommerce and mobile app developers.

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How we eliminated 3 crucial design drawbacks of a One-Page Checkout in our extension?

Updated on 31-Jan-2018 

One page checkout has been in the debate for a very long time now. The whole idea of simplified checkout revolves around the optimizing the shopping experience of the store visitor. The shopping site will lead to conversions only when the customers are able to complete their transaction effortlessly.

How can one page checkout optimize your site?

The online shoppers prefer to make purchases only if the web store offers easy to approach and with minimal efforts. Here are some of the ways in which the this feature can optimize the shopping site and enhance the user experience.

  • Most of the e-marketers advocate the incorporation of a single-page checkout as it is an easier approach for the customers to complete their transactions. The online shoppers prefer going with the idea of single page checkout as it reduces the time consumed in reloading the web pages.
  • The idea of using super page checkout is more convincing than the traditional idea where the customers have to be jumped from page to page filling out all the details. The e-sellers can help the customer complete their transaction with minimal effort. Even though the number of fields remains almost the same, the shoppers can view the length of the form left to be filled. This provides them a psychological motivation to complete the transaction.

There are dozens of articles on the topics like “Should you choose a one-page checkout?” “Pros and Cons of One Page Checkout” and so one. Most of these articles effectively address the drawbacks, but it seems like we have been promoting these drawbacks like they are there forever and cannot be taken down anyhow.

Let’s face the truth, every new introduction has some cons for sure. Gradually, with the development and research, these cons fade away for sure.

In this blog, I am going to address 3 such cons of a one-page checkout which we eliminated from our Magento one page checkout extension and also the PrestaShop One page checkout module. Most of these cons were never there in our checkout extension, as we took care of them while in the development and testing phase itself.

One page checkout fixed drawbacks

1. So much of details on a single page? It will be congested

Most of the checkout pages, when introduced in the past, had this problem. It was really a massive task to adjust everything from a multi-page checkout on a single page.

The most problematic challenge was to fit all those checkout elements on a single page and it should provide a full view of the whole checkout page as well. Moreover, all the checkout elements like login, delivery address form, billing address form, payment options, shipping options, and cart review should not overlap with each other, and neither they should overlap on themselves.  A lot of HTML, CSS, JavaScript, and Ajax were needed to be handled to keep the design all fine with the default as well as the third party Magento themes. But we intended to keep them as lesser as possible for faster page loading.

This is what we came up with:

A lot of HTML, CSS, JS, and Ajax were tweaked by our designers to fit all the elements neatly and clearly on a single page and also to keep the page loading time optimal. Moreover, thanks to our designers, after all these, there was sufficient space left to add the Social login option using Facebook and Google+ on our checkout page.

2. The form on the page are congested with no white-spaces and proper label usage

While designing the forms, the main aspects that we were looking for were:

  • Keeping the forms compact
  • All the necessary fields should be there
  • Fields should have proper white-spaces
  • Labels should not confuse the users
  • Admin should be able to choose which form field he wants to show on the page to customers.

Labels

Labels were coming out as a major concern here. If we would keep the labels by the side of the respective fields, the horizontal length of the form would give a very less space for the other sections on the page.

We also thought about a form design where we would skip the labels and use Placeholders in place of them. Something like this:

But, there was a problem in that. For considerably long forms like Billing and Address forms, if customer once filled the detail, and the later stage if he would want to re-check them, he would get confused about what actually are these details. Since the placeholder vanishes away as you type in, and there is no label as well, there always remains a confusion if my details are right or wrong.

We didn’t want your customers to get into such confusion and forget the main goal of making a purchase, that’s why we drop the idea. Otherwise, it could have saved a lot of space as well.

Finally, we decided to not to compromise with the user experience anyhow and we adopted the label placement above the fields as shown in this image:

It saved the horizontal space that we needed for other elements and also helped in one another feature which has been discussed below.

The necessary fields

After dealing with the label placement, the last thing in the forms that gave us a nightmare was to include every necessary field in the form. Problem is, the term necessary is quite relative here. A form field which is necessary for one store owner might be of no use to the other.

For example, the VAT number, and Company Name is a necessary field of a store owner who has a B2B selling business. All of your European business clients would also need this field for making the purchases on your store. On the other hand, a store owner who directly sells to the individual consumers would have no use of the fields like VAT Number and Company Name.

How we handled it?

It was a time to open our checkout extension a bit and give the store owners some easy yet crucial development access. We add a feature in our module, using which the admin can easily enable, disable, add, and delete a field from the checkout form. That too, without editing the code. All this can be done from the backend itself.

So, if any of the fields is not usable for a store owner, he can simply hide it with a simple click and save. No need to go through the complex Magento or PrestaShop codes to do this now.

3. Frequent page reload on cart update

Those multi-page checkouts have a dedicated page for editing the shopping carts. It was a challenge for us to include the shopping cart on the checkout page. Customers would frequently update the cart by increasing or decreasing the product counts, removing a product from the cart and so one.

All these requests required a page reload to update all the checkout details and information according to the latest cart status. If a product has been removed from the cart, we needed to update the total cost, cart product quantity, shipping methods and so on with it.

It would have become so irritating for the customers if the checkout page would reload every now and then. This challenge is faced by every one-page checkout development. However, we managed to fix it with the Ajax based shopping cart and form update request.

Now, with Ajax shopping cart and updates, if a customer changes anything in the cart, all the dependent details would get automatically updated without reloading the whole checkout page. Even the customer can apply a coupon code to the cart and page would validate the coupon without being reloaded.

This is how we solved these issues in our checkout extension. You can have a free demo to experience all these features of the extension. Free Demo one page checkout Magento and PrestaShop and OpenCart.

This functionality can be added to a Prestashop site with the help of Prestashop one page super checkout addon. The same extensions are available for Magento, Opencart and other eCommerce platforms as well. Whether you go for the Prestashop addon, Magento extension or OpenCart plugin, it enables the customers to complete their transaction and make the product purchase on the same page. It is one of the best features for reducing the exit rate at the checkout page. The customers are annoyed if they are redirected to lengthy checkout process in order to complete the purchasing. Thus, one-page checkout makes sure that the customers can complete the purchase by filing up all the necessary details in one single page and provides the customers with an easy approach to complete the purchase.

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A PrestaShop eBay integration – Making multi-channel trade seamless

Long after the official partnership between eBay and PrestaShop, the multi-channel trade have become so easy for the business owners. This partnership made a way for various PrestaShop community developers to develop various eBay integration solutions helping store owners to seamlessly expand their market on an established platform like eBay. “Our partnership with PrestaShop corresponds perfectly with eBay’s development strategy in the main European countries. After France and Italy, we are delighted to continue working closely with the PrestaShop team to reach British and Spanish merchants together,” said François Coumau, managing director for continental Europe, eBay.

1. The PrestaShop eBay connection-

Today more than 270,000 websites are using PrestaShop platform, and this statistics is going to increase further in the coming time for sure. It would be redundant to say how big is eBay’s customer base. It’s undoubtedly a huge population of users who trust eBay for selling and purchasing online. This American multinational marketplace is enormously popular and used by millions of people out there.

The PrestaShop-eBay connection is a smooth way to allows users with an eBay seller account export their product catalog to eBay marketplace, making their products accessible to thousands of new customers. Thanks to Prestashop eBay integration that allows the online merchants to select which of their product categories they want to share on eBay. Not just this, they can also customize the product information, and fully manage the store inventory between both platforms with the help of this Prestashop eBay integration module.

2. The PrestaShop eBay integration module-

A PrestaShop eBay integration module is a solution that connects your PrestaShop store with eBay marketplace. Such eBay integration modules are recommended to all those PrestaShop store owners who are interested in selling on eBay but doesn’t want to manage the seller account separately.

The Prestashop eBay integration module by Knowband enables the store owners to add, remove, or update products directly from their PrestaShop site to the eBay marketplace. Further, they can also manage the orders and update the order details from the PrestaShop site itself with the help of this Prestashop eBay integration module. This solution helps in saving the time that would consume in controlling the seller panel on eBay and the PrestaShop separately.

With an aim to provide easy PrestaShop-eBay connection, PrestaShop community offers some seamless integration solutions. The PrestaShop eBay marketplace integration module is one such solution that goes beyond a simple connection. The Prestashop eBay integration module presents a comprehensive control over eBay product listing, shipping, management, Profile management and order management.

The easy to use interface and module configuration of Prestashop eBay integration module makes the task so easy even for a person with no technical skills. Just:

  • Set up an eBay Seller account and an eBay developer account
  • Get the eBay API details
  • Install the eBay Marketplace Integration module
  • Configure the Prestashop eBay integration module
  • Start exporting-importing to and from eBay and your PrestaShop store

3. Benefits of using a PrestaShop eBay integration module-

  • You do not need to manage the eBay account and your eCommerce store separately.
  • You have an option to showcase your products on an established marketplace.
  • You will have the capacity to showcase your products to an expanded population of customers.
  • Customers will purchase from eBay and you can deal with the orders from your PrestaShop store itself.
  • The Prestashop eBay integration module will save the time and effort required to manage both entities separately.
  • It Prestashop eBay integration module will generate more sales and conversions as compared to that on your store only.
  • Your Prestashop store will act as a centralized system that can manage everything on the store and the marketplace as well.
  • The Prestashop eBay integration module will automate all the tasks from listing products to syncing inventory and order management.
  • The Prestashop eBay integration module allows the admin to sync the inventory of products in bulk without updating any other product information (title, description, etc.).
  • Prestashop eBay integration allows the admin to send modified prices on eBay.
  • eBay Prestashop integration module allows admin to set a quantity buffer while listing products on eBay.

Finally, eBay is the most popular online auction and marketplace site in the world. With that in mind, your eCommerce business can grow up in parallel to this platform with a simple tie-up between the eCommerce sites and eBay marketplace. So, it’s time to bring more customers to your website by starting an export-import of products and orders through a PrestaShop-eBay integration.

4. Frequently Asked Questions

Question1: What is the best PrestaShop eBay integration?
Answer: The Prestashop eBay integration provided by Knowband is used for connecting your Prestashop website with the eBay selling account. With the help of the Prestashop eBay integration module, you can easily manage your products on both websites through one single dashboard.

Question2: Is it necessary for me to have a dedicated eBay seller account in addition to my PrestaShop account to integrate the eBay module?
Answer: For using this module you will require an eBay seller account as well as an eBay developer account, which is required to obtain the credentials for integrating the module.

Question 3: Would it be possible for me to select my own products to upload to eBay through PrestaShop?
Answer: The owner of the store would have the liberty to export only specific product categories to eBay and can then edit them.

Question 4: Is the PrestaShop eBay integration extension responsible for taking care of order management too?
Answer: The orders placed on eBay can be conveniently managed through PrestaShop backend with the help of Knowband Prestashop eBay Integration Module. (Updated on September 9, 2026)

Question 5: Is PrestaShop eBay integration hard to implement?

Answer: In general, it will be necessary to create a PrestaShop seller and developer accounts, get the API keys and then install the integration module that does not need special knowledge.

Question 6: Would it impact my current business if I sold on eBay using PrestaShop?
Answer: The PrestaShop eBay integration module was developed in such a way that your PrestaShop store would work as the main system while eBay becomes another source of sales for you.

Question 7: Is it possible to synchronize inventory from PrestaShop and eBay without making any changes to product attributes?
Answer: It is possible to do this using the PrestaShop eBay integration module.

Question 8: Explain a Quantity Buffer in eBay Integration.
Answer: With Quantity Buffer, admins have the option to list fewer items than they actually have in their PrestaShop because they can avoid overselling when orders are made through both websites simultaneously.

Question 9: Why should a PrestaShop store owner consider eBay Integration?Answer: eBay is one of the most popular established marketplaces out there; hence, eBay integration offers store owners a bigger customer base from which to make sales without having to create the traffic by themselves.

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5. Check out the tutorial Video for the PrestaShop eBay Module

 

How to get a cost-effective PrestaShop Mobile App in just 3 steps?

PrestaShop websites are getting popular day by day. PrestaShop has released its latest version 1.7 with more new and advanced features. We might observe an increase in the number of PrestaShop sites in the near future soon. For the time being, this eCommerce platform has already gained popularity and is expected to even become more popular in the upcoming years. A large number of PrestaShop website owners who are competing with each other and other eCommerce platforms to secure their shares of conversions can be highly be benefited with the adaptation of a mobile app for their site. This is a statistics report that suggests the mobile app revenue would grow up to $188.9B by the year 2021.

KnowBand makes PrestaShop App development easy for you!

KnowBand has brought this automated PrestaShop Mobile App Builder plugin to own a pair of the native mobile app. This module is designed as such to provide mobile apps in a pure non-coding way. All you need to do is to follow a few simple steps and get your apps in no-time.

Step1: Purchase the PrestaShop Mobile App Builder module and install the zip file on your PrestaShop store.

Step 2: Once the module is installed, we will share a pre-requisites form through the mail. You can share all the specifications and requirements with us.

Step 3: Once all the required information is received, our skilled development team will develop an APK/IPA file and share with you to which you can host on the PlayStore/App Store. Your customers will download the App from respective stores and install on their phone.

So, these are the three easiest steps that can help to get a mobile app for your PrestaShop website in a much economic manner.

Here are some benefits of using PrestaShop Mobile App builder :

1. Real-time Synchronization:

The PrestaShop Mobile App and the website are two entities of your eCommerce business, that need to run in proper sync. Using a Mobile app developed with PrestaShop Mobile App Builder, you will get an API (web service module) which will synchronize the mobile app with the website in much much quicker manner.

Every inventory (Product, category addition), order details and other store-related details are automatically reverted on the mobile app. This does not let store admin make the changes on a manual basis.

2. Tablet & Mobile Support:

Your apps are fully native and work flawlessly on all the handheld devices. With multiple screen-size support, your users can browse the app on all sorts of tablets, smartphones, iPad, and iPhone. Moreover, taking your app to the Android and iOS platform targets almost every mobile users around the world effortlessly.

3. Multi-lingual & RTL Support:

The Mobile Apps for PrestaShop supports all sorts of languages like English, French, Spanish, Italian, Polish etc. The module even supports various Right To Left scripts like Urdu, Hebrew, Arabic etc.

4. Brand Presence:

The eCommerce Mobile App for PrestaShop provides complete white label app to enhance your store branding strategies. The module allows you to display the store logo on the header of the app and strengthen your brand loyalty.

5. Rich Color Choices:

Right color schemes play a very vital role in luring potential users to your app. The PrestaShop Mobile App Maker provides various color options in the module backend like the theme, background, button, button text etc. Now, you can choose the desired color for your app and change them whenever required.

6. Flexible Home Screen:

Provide impeccable design to the home screen of your app. The PrestaShop Mobile App Creator has simplified the home screen by making it fully flexible to all sorts of customization. You can create multiple layouts based on various festivals & events. They can be easily used from the backend whenever required.

Furthermore, this feature brings various attributes for home screen customization like banners, sliders, countdown banner, recent products etc. You can provide whichever look you feel right for your app.

7. Quick Login Options:

Your PrestaShop Mobile App should have the perfect login screen in the mobile app as it is responsible to massive users retention on your store. With this module, your users get Google, Facebook, OTP, Fingerprint login options. It enhances the UX to another level.

8. Simplified Checkout:

The multi-screen and lengthy checkout screen often becomes the reason behind the user abandoning the cart. The PrestaShop Mobile App Builder provides simplified single-page checkout screen and makes the order submission easy for the users.

9. Easy Payment Options:

Making online payment with PrestaShop Mobile App is easier than ever. The PrestaShop Mobile App Creator supports all sorts of website payment methods along with custom payment method like Stripe, Braintree, PayU etc. The robust and easy payments in app motivate the users to make the purchase.

10. Effortless Trade:

The PrestaShop Mobile App Creator supports all sorts of shipping methods on the eCommerce app. All placed order deliveries can be easily handled by store admin without any hassle.

11. Social Sharing:

Promoting your store products on different social networks could be the sale booster for your business. The PrestaShop Mobile App Builder allows the users to share your products with their family and friends with their product screen.

12. Coupons & Vouchers Support:

Mobile coupons are the modern way to offer discounts and deals to app users. The PrestaShop Mobile App Creator support all sorts of coupons and vouchers on the mobile app.

13. Gamified E-mail Subscription Pop-up:

The PrestaShop Mobile App Creator provides the gamified e-mail subscription pop-up in the mobile app. The store admin can offer various deals and discounts with the same and capture the user’s e-mail as well. This spin-wheel responsive interface will only work on an app if KnowBand’s PrestaShop Spin and Win module is installed on the store.

14. Unlimited Push Notifications:

Deliver all sorts of information and notifications to the app users with unlimited push notifications service and grab their immediate attention. The PrestaShop Mobile App Builder provides both automated as well as manual notifications to mobile shoppers.

15. Web-admin Interface:

The PrestaShop Android/iOS Mobile App Builder provides complete admin panel access to the store admin. This allows them to manage the app functionalities on their own.

Conclusion

That’s all! Having a PrestaShop Mobile App would definitely prove to be one of the strides to enhance the reach and visibility of your online business. In lieu of it boost the sales and conversions of your store. KnowBand even provides the Mobile App Builder for other eCommerce platforms as well. Get to know more from here.

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Step by step tutorial to test and create eCommerce Mobile App!

PrestaShop Product Quantity Update – User Manual

Introduction of PrestaShop Product Quantity Update Addon:

This PrestaShop Product Quantity Update by Scanner module is basically developed for the Prestashop eCommerce site owners to let them update their product quantity on the site without any hassle. It provides an option to update the product quantities without going to the product listings on the back end. A separate interface is provided at the back end which allows the product quantity update based on the:

  1. UPC Number
  2. Reference Number
  3. EAN Number

Steps for Installation:

To install this Prestashop product quantity addon by Knowband, please follow the following steps:

1. Add add-on folder to the modules folder on your system.

2. After adding this Prestashop addon folder, the system will list the add-on on module page under front office feature category as given below:

3. Click ‘Install’ to install this Prestashop Admin Tool Addon.

Admin Account Interfaces

These interfaces will be accessible only by the admin in his modules section.

Menu Location:

An Admin can access the interface of this Prestashop module by navigating to the following address:

1. Navigate to Modules and Services >> Modules and Services

2. The list of Prestashop modules installed on your site will open. Now search for Product Update Quantity in the search box, you will find the following interface. In the following interface click on the Configure button:

Admin Configuration Panel:

The Admin configuration interface of this Prestashop Quantity update addon by Knowband looks like this:

Update the Product Quantity based on UPC Number:

To update the product quantity based on UPC Number, follow the following steps:

1. Select UPC Number from the drop-down list in ‘Select Unique Identifier’ menu option.

2. Scan the UPC number of the product ( you can even enter the UPC number manually in the text filed to entering the bar-code or scan it using the bar-code reader).

3. Your product will be listed below in the interface as shown in this screen shot:

4. You can re-scan the UPC number of the other products in the list to add a quantity or you can also increase or decrease the quantity by clicking + or – as shown in the screen shot above.

5. After you update the desired quantity of the products it will shown in Updated Quantity that how many new products you have added in the list for this particular UPC number. Click on ‘Update To Database’ to save your product quantity update for the particular UPC number.

6. Similarly, you can perform the Product Quantity update based on EAN number or Reference Number too. Just don’t forget to select the items from the drop-down list according to your need.

Module Link: https://www.knowband.com/prestashop-product-quantity-update

Admin Demo: https://ps.knowband.com/demo1/16/admin1/index.php?controller=AdminLogin&token=aea1bb3fb1bab860c86c4db00ce5949e&redirect=AdminModules&demo_lang=en

Watch Video tutorial here: https://www.youtube.com/watch?v=GSdsowwt1JU

Feel free to contact us at support@knowband.com for any query or custom change request as per your business requirement.