8 Solid Evidence a Facebook Store can double your Conversions

 If you are an active Facebook user, you probably would have seen brands promoting their store’s products through their Facebook page and when you open those pages, you will see they have a “Shop Now” option, which we call it as a “Facebook Store.” For an e-commerce store, a Facebook store is a part of their actual eCommerce store that allows them to sell their products directly through their Facebook page.

“Social media is important for online retailers!”

If you are looking to take your eCommerce business to new heights, social media is the trump card today. The vast engagement of the users on social media platforms has proved to be an important aspect for the online sellers to use them for effective marketing. Amongst all the social media platforms, Facebook is one of the most widely used. That is why it is an inevitable aspect for the merchants to establish their web store on the world’s largest social media platform and make more sales. All they need is a facebook page with a few followers to start with.

Facebook provides a platform for eCommerce store owners in the form of a facebook shop to assist them to market their business. It helps online retailers to expand their business in front of a large audience of Facebook.

It is a proven fact that customers tend to purchase a product when it comes to their notice. For this matter, a Facebook shop proves effective. Sellers can create some amazing content on their Facebook business pages and grab users’ attention towards their store. You can easily link your e-commerce store to your Facebook page with the help of some plugins.

Prestashop Facebook store addon by Knowband is one such addon for Prestashop owners that helps them incorporate their own shop on Facebook. It allows them to manage their Facebook shop quite comfortably. A merchant can adjust the look and feel of their shop with multiple color combinations, feature selected categories and products on the shop and do much more.

Knowband provides FB store extension for Magento as well.

Let us briefly discuss how a Facebook store can help you grow your web store and get better conversions.

1. Drives the traffic from Facebook to the website

The number of Facebook users is hitting a new count every day. It is estimated that the number will reach 3 billionin in the next couple of years. With such numbers, retailers get a huge advantage of making people aware of their brand and achieve higher sales. This creates a good opportunity for e-commerce store owners to redirect a good portion of page traffic to their website directly. The Facebook store can create a significant impact on your store conversions

2. Social sharing

Facebook store ensures social sharing. Many times, if a product posted by a seller is liked by the visitors, there are certain chances that they will suggest that product to some of their family members or friends. The Facebook store enables the feature of social sharing where the visitors can share the products with their known ones. The Facebook shop helps the seller in many ways. Firstly, the seller is able to promote the products on a free platform. Secondly, the visitors who share the product can lead it to a potential buyer which helps in making the sales of the product quite easy.

3. Better product visibility

One of the best advantages of the Facebook store is that it is easy to reach for users. Most people do own a Facebook account. Therefore, it becomes quite easy for the seller to reach out to potential buyers. One of the major encountered problems by the seller is to find a good and well-known platform in order to promote the product. With a Facebook store, this problem gets minimized and the chances of conversions increase considerably. In addition to this, the merchants can even increase the number of followers on their Facebook shop with some amazing discounts and offers. Prestashop Superfan addon is one such way to compel the visitors to follow you on Facebook.

4. Ease of shopping

What could be a better option for the users than browsing for their favorite products on the same platform which they use generally for entertainment purposes? The Facebook store ensures that the customer doesn’t have to leave the platform while browsing some stuff on your store. It improves the customer’s experience and helps the seller to improve sales performance.

5. Easy access to the website’s product

Most of the people who use the Internet have easy access to Facebook. Thus, establishing a Facebook store helps the seller to make their e-commerce store easily accessible to Facebook users.

People can access Facebook through mobiles, tablets and other devices. Therefore, the idea of accessing the web store just by using the desktop site becomes obsolete. Users can browse the Facebook store using any mode. Using the Facebook shop approach removes the barrier of a limited form of access to the web store, ensuring better coverage to get more visibility and a better conversion rate.

6. Easy to track the traffic coming through Facebook

Having a Facebook shop makes it easy to track your Facebook community members. When you link your store to your Facebook page, then with the help of Google Analytics, you can get an overview of the traffic coming through Facebook. You can check where your customers are coming from, you can track conversions and optimize your shop accordingly.

7. More user Engagement

Selling products on Facebook isn’t difficult if you know how to engage users. For this to happen, you need to make a friendly relation with your community. Make them feel that you care for them. Announce exciting prizes, sales, discounts, solve their queries in the comment section, use facebook stories, organize quizzes, etc. This way, you will find more user engagement on your facebook shop and it will help you understand your community better.

8. Facebook ads

Facebook ads help you get more customers and increase brand awareness. It presents your brand to a new set of people so that more and more people get to know about it. Facebook provides a “Boost post” option by which you can take your brand visibility to the next level. You can target a specific audience with a specified budget.

Conclusion

Most of the eCommerce stores are shifting to social media for better growth. One simply can’t ignore the power of social media if they wish to take their business to the next level.. Not having a Facebook shop might result in losing a large portion of potential buyers. So, go and open your facebook shop today!

If you have any more points to add, do let us know by leaving a comment below.

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How can Shipping Manager Help in Ensuring a Seamless Transaction to the Online Shoppers?

Apart from the heavy discounts and the offers that the customers can avail through inline marketing is the better experience that they get while shopping. It encourages the customers to make purchase again from the eCommerce stores. The stores too work in the direction of providing better services to their customers. Most of the time a seller will tend to provide better services as primary concern rather than the products. It helps the customers to connect better to products and at the same time the seller can get a boost in their sales as well as a higher rate of conversions.

If a seller wants to grow the business that they must be sure about the product quality, user experience and the checkout ease for the customers. According to a survey, “23% of the customers cancel their transaction due to the shipping charges”. Thus, the seller must make sure that he can provide the customers with free shipping whenever possible. It ensures that the customers won’t have to pay any extra money for the shipping of products. It encourages the customers to complete their purchase. The sellers can provide free shipping based on many factors like location of the customer, the cost of purchase, weight of purchase etc.

If you are a Prestashop site owner, then, you need not worry about managing your shipping any more. The Prestashop Shipping manager module is one such addon that can help the sellers manage this aspect of their site with minimum hassle. There are times when a customer qualifies for free shipping or charges, based on different factors or else the merchant wants to charge some amount on the cart. The addon enables the seller set the rules and regulations for shipping charges.

Let us discuss some of the factors that need to be considered in order to evaluate shipping cost.

Offer relevant information

With the introduction of the shipping manager, the customer get to know how much shipping costs they will have to pay for their products. Thus, it engages users in order to make a purchase accordingly. Most of the time the customers can relate them making a purchase. At the same time, the customers also gets free shipping on qualified cart value which help them make their purchases accordingly. The seller can always be reasonable while providing the shipping cost. It is a win-win situation for both the seller and the customers.

Low abandon carts

Most of the time, if a customer has made a purchase and during the checkout they are being charged with shipping cost. This tempts them to cancel the transaction and quit store. Thus, it increases the number of abandon carts. So, in this case the seller must be careful that they can provide free shipping if the customers are within the reach of the store. It helps in lowering the number of abandon carts and at the same time the customers leaves the store with a satisfaction. It ensures the customers return t the store for making future purchases.

Seller’s convenience

Many times the seller needs to deliver products to a remote location. Thus, the shipping cost added to the seller’s pocket may lead him to a loss in making sale. Thus, by using shipping manager module the seller can charge reasonably about the product delivery cost. It helps the seller to not make any loss on the sales of the product. The seller can use charges based up on different modes of fares on making the delivery. This way the seller is sure that he is not losing enough by making a deal while the customers receives the products they want.

Improved customer services

The usage of shipping manager ensures your customers of the prices they need to pay on delivery of their products depending upon their location and the product. Thus, it helps in making the customer services better. The customers are already made aware about the charges. So, they are free to choose the products and the charges they pay. More often, the products which qualifies for free delivery cheers the customers up as they don’t have to pay charges on their delivery. It keeps the customer’s satisfaction and the seller’s profit both in mind. Thus, helping the seller to generate better revenue and the customer’s with timely delivery of their products.

Over to You

The shipping charges are one of the major concern of the seller as well as customers. In order to create a transparency the seller must use reliable method. Thus, shipping manager ensures that the charges are reasonable and at the same time it helps the seller to follow the eCommerce trend in order to get the better profits from the store.

For more Information about Prestashop Shipping Manager Addons visit here:-

Module Link: https://www.knowband.com/prestashop-free-shipping-manager

Youtube Link: https://www.youtube.com/watch?v=OsJ5ieoym90

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5 Quickfire Prestashop Addons that can Boost your Conversions

E-commerce merchants crave for conversions, but conversions do not happen automatically. It requires your time, efforts and a well-structured strategy. If you are a Prestashop store owner and looking for some helpful addons to boost your conversions, you can try out the Prestashop addons that are listed below.

1. Spin and win popup module

The traditional approach of asking for visitor’s email addresses by offering them some deals and discounts doesn’t work any longer. This is why e-retailers come up with new ideas every now and then to increase customer engagement. And why shouldn’t they? Customer engagement is an important factor to drive more conversions.

Spin and Win popup is the recent approach followed by merchants to engage customers. The motive behind this is to provide a gamifying experience to users, make them earn some discount by spinning the wheel and capture their email addresses when they claim the deal. Prestashop Spin and Win pop-up addon is a 3-in-1 popup (Entry, Exit, and Email subscription popup) that focuses on engaging your users in a fun activity. When visitors enter your store, they are asked to spin the wheel to win some amazing discounts on your store. Curious to win discounts, users spin the wheel and provide their email addresses to claim the offer. This way, you get their email addresses which can prove to be very useful for your email marketing campaigns. You can display the spin and win popup even at the time when a visitor is attempting to take an exit from your store.

2. FB wall post

The introduction of Social media has made marketing much easier than before. E-retailers are utilizing the advantages of major social media platforms to boost up their business, where Facebook is on the top list.

Prestashop FB Wall Post addon is one such way for you to increase your e-commerce conversions. The FB wall post module helps in generating automatic wall posts as well as manual wall posts based upon the seller’s convenience. One of the very advantages of this module is that it enables the merchant to make the customers aware of the new products arrival. Moreover, you can select the category and the brands that you wish to display on the wall post.

3. Social loginizer

Imagine how frustrating it would be for a user if they have to go through a lengthy registration process every time they visit a new eCommerce website. The registration process is the door to enter the store. Would you like to make your users wait or get them inside as quickly as possible? The latter would arguably the most obvious answer. This is what the social login option does. It allows users to sign in directly with their social accounts such as through Facebook, Google, Twitter, etc.

Prestashop Social loginizer addon offers 15 log in options to visitors The Social login saves the time in filling up the lengthy registration forms. Social loginizer allows the store merchants to place the easy social login facility on various pages such as Home Page, Category Page, Product Page, Checkout page, etc. The availability of social login makes you gather your user’s data easily and you can get more insights into your customers like their age, location, gender, etc. This helps in target marketing. Social loginizer can be very effective in increasing your eCommerce conversions.

One page checkout

 

The checkout page of your eCommerce store decides whether the visitor would convert into a customer or not. It either leads to increased conversions or increased abandoned cart. A complicated checkout process is one of the major reasons for customer dissatisfaction that leads to cart abandonment. Customers find it tiring to provide their details on a number of pages. As a result, they just hit the exit button and leave your store. In order to overcome this problem, e-retailers are following the one-page checkout process that puts up all the checkout related fields on a single page.

Prestashop one page super checkout focuses on providing a better checkout experience to your customers. It offers a social login option (Facebook login, Google login and PayPal login) to your users along with a guest checkout option. As a store merchant, you can offer multiple shipping and payment methods to reduce the possibilities of cart abandonment. Apart from that, you can choose multiple layout designs of your checkout page

5. FB store

The growing popularity of Facebook has led brands to promote their products on the largest social media platform today. With over 2.38 billion active monthly users, it has become a major platform for online businesses to market their products and earn more revenue. If you haven’t marked your brand’s presence on Facebook, you are seriously missing out on a great opportunity to gain more conversions.

Many brands have opened their Facebook stores to drive more sales. If you haven’t opened a facebook shop yet, open it today. It is a must if you are thinking to take your business to a large scale.

Prestashop FB Store module is a good approach to gain higher traffic and increase user engagement on your prestashop store. It helps you integrate your Facebook page to your Prestashop store and provides you various options to customize your Facebook shop. It increases your product visibility and makes you reach out your products in front of a wide facebook audience.

Conclusion

Expecting your conversion funnel to go up rapidly would be unwise. It takes the right tactics and the right approach to get more conversions. Take your time, brainstorm new ideas and come up with some amazing ways to improve your conversion rate. Above all, keep the user experience the topmost priority.

If you found these 5 Prestashop addons helpful to boost your conversions, do let us know by leaving a comment below.

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Simple Approaches to Boost your Sales using Facebook

Facebook is one of the most widely used social media platform with more than 1.5 billion users. It gives a chance to sellers to grow their market using these platforms. Especially for the eCommerce ecosystem, Facebook has a very large user engagement. People, in general, prefer to make a purchase only when they have an easy access to the products. Thus, Facebook is one such platform where eCommerce store owners can connect with their potential buyers.

The sellers need to make proper moves and planned steps to promote their products through Facebook. Social media platforms can really serve the purpose and it provides the eCommerce stores with immense opportunities to grow their market. If you own a web store and want to grow your business using Facebook then this article may help you in finding some of the best methods to approach the customers through Facebook.

Following are some of the ways to promote your brands and products through Facebook.

Facebook Store

The Facekbook store is one of the trends for the current eCommerce store owners. Setting up a Facebook store can help the sellers to directly make sales of their products on Facebook. The store works mostly like the web store and has most of the products, offers and deals provided by the original web store. It is a better alternative to marketing, which allows the customers to purchase products from the sellers using the Facebook store. Facebook shop highly boost the conversion, mostly due to the more users. However, syncing the large number of products of the website on the Facebook shop is intimidating for some merchants. Prestashop Facebook store module is one such addon that can help the Prestashop store owners in setting up their shop on the social media platform. Thus, it offers an effective way to target online shoppers on Facebook in just a few simple steps.

FB Ads

One of the best method to promote your eCommerce store is through FB ads. It enables the seller to showcase their website’s products through Facebook ads. The web store owners can post an ad on Facebook depending on the behavior of their online shopper. The seller can post ads when they feel it is most likely to be viewed by the visitors. According to a survey, 5:00 PM is the peak period of most number of users present in Facebook. Therefore, the seller can use these ads to promote their store.

FB Album

To make direct sales from the store is to provide a visual aid with the product. Thus, Shopify site owners can now synchronize their product images to Facebook by using Shopify FB album module. It helps the customers to get an insight of the product before purchasing it. The image proves to be a better option for the customers before making purchase. It has been found out 46% of customers prefer products with images, thus, better chances of conversions.

FB Campaigns

A better approach to keep the visitors informed about the products, offers and discounts is organizing campaigns through Facebook. The web store owners can organize contest and giveaways to the visitors in return for their email ids. It promotes the product and at the same time helps the sellers in increasing their fan base. Thus, the store owners get access to more number of customers. It increases the product visibility as well as the chances of conversions.

FB Sharing

Most of the customers who viewed your products on Facebook has the option to share it. Thus, FB sharing helps the seller in promoting their web store without actually promoting it. The customers have a psychological tendency to buy a certain product after it has been approved or suggested by others. Thus, the FB sharing option comes into play. Customers who liked your product will share it and it enables other to make purchase based upon their responses.

Conclusion

The Social media usage is at peak and if the sellers want to grow their market than ignoring Facebook is worst mistake. In order to promote their store the sellers need to follow the various market trends and adapt effective means to promote their businesses on social media.

For more Information About Prestashop Facebook Store module visit here:-

Module Link: https://www.knowband.com/prestashop-fb-store

Youtube Link: https://www.youtube.com/watch?v=Vywzv9uEknE

User Manual Link: https://www.knowband.com/blog/user-manual/prestashop-fb-store-module/

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Boost your Social Media Presence with these Tips

The presence of social media has boosted the sales of the eCommerce store to a very large extent. The web store owners now has more opportunities to promote their business using the social media platforms. Most importantly, the huge customer base of the social media provided immense boost to the growth of the web store. The sellers need to use better strategies in order to reach out to the potential buyers on these platforms. Most of the stores have started to use these social media platforms to boost their sales.

In order to grow the web traffic for the eCommerce store, the seller need to use better approach. The customers are more likely to use the store services, if they find the approach used by seller much convincing. One of the best platform to approach customers on these social media platform is through Facebook. It has more than 2 billion users, which can be very useful while considering the growth of the eCommerce store. As more people are likely to engage themselves with the store, if the visibility of the store is max out.

One of the important factor about promoting the store on Facebook is to increase the fan base of your page. The sellers needs to be creative and expressive while doing so. Most of the users on Facebook tend to follow the pages of their favorite online website. Thus, it becomes quite important for the seller to provide the proper and appropriate content to the customers on this platform. With proper steps and better ideas the sellers is likely to be get noticed and has a better chance of increasing the sales of the products. It serves as a better medium for getting new customers and at the same time making immediate conversions.

Let us discuss some of the approach that the seller can follow to boost their social media presence.

1.  Social media store

The web store can get their stores enabled on the social media platform. The stores supports marketing of the products available on the web Store and if the customer wishes to explore more than they can be redirected to the web store through these Store. It increases the traffic on the Web Store and provides an interactive platform for the visitors. These stores are simple and easy to operate. The content on these stores can be optimized to increase its reachability. It helps in generating leads. Facebook store is one of example of such stores.

2.  FB album

One of a better approaches to gain more customer’s attention is by providing them with better insight of the products. Thus, using FB album can help you in doing so. Prestashop Facebook Album plugin is one such module that offers an effortless way to the Prestashop store owners to post the photo album of their products on the official FB page of their store. It enables the seller to provide better glimpse of the product to the customers. It is an easy way as the seller can synchronize the content of their web store to Facebook and then the images of the products from web store will automatically be uploaded to the Facebook page. It improves product visibility and also it’s chance of better sales. The FB album also supports the factor of Social Sharing.

3.  Increase the number of likes

One of the tending feature of improving your fan base on Facebook is by compelling them to like the Facebook page. It helps your site get better fans by generating automatic discounts for the customer who likes your page on Facebook. Prestashop super fan module increases the traffic on the web store and at the same time helps improving the visibility of the web store on Facebook. The store visitors gets discounts and offers after liking the page. The intriguing factor will surely enhance the number of likes you have on the social media platform. The concept is new and most of the store have started to use it. It helps in generating leads with better opportunities of conversions.

4.  Social login

Most of the time customers want to access the web store without having to go through troublesome process of signing up again and again, to gain access to multiple websites. Therefore, in order to increase web traffic and boost the rate of conversions, different approaches are used by the sellers. One of the approach is the feature of Social login. The Social log in enables the user to browse the various products, provided by the web stores without signing up separately to the website. The Social login provides an option to the seller to direct more traffic to their website. It enables the visitors to sign up to the web stores using their Social Media log in details.

Conclusion

The concept of promoting web store using social media is quite useful. It has helped the stores to boost their sales and get better conversions. In order to be more effective with the web store the seller needs to follow some better approaches which will help them to improve their growth a lot.

For more Information about Prestashop Facebook Store Module visit here:-

Module Link: https://www.knowband.com/prestashop-fb-store

Youtube Link: https://www.youtube.com/watch?v=Vywzv9uEknE

User Manual Link: https://www.knowband.com/blog/user-manual/prestashop-fb-store-module/

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Avoid Top 6 Mistakes while Incorporating Popups on your Website

Popups still work if you know how to use them effectively to capture your visitors’ email addresses or generate more sales. But while incorporating popups on your website, you should know which mistakes to avoid and which strategies to put ahead to make your popup stand out.

Popup is one such marketing tool that can either prove to be a boon or a curse for your online business. This is why, for any retailer, it is important to understand the upsides and downsides of a popup.

How are good popups different from bad popups?

Good pop-ups do not irk your visitors. They contain relevant information and are well-designed to capture user attention. Bad pop-ups, on the other hand, contain a messy look, disturb the user flow and compels your visitors to take an instant exit.

The old and classical form of providing offers via email subscription pop up us has become obsolete. Moreover, it becomes quite annoying for the customers to deal with the subscription and email to redeem the offer every time and most of the time, customers are unlikely to avail offers through this approach. Therefore, the e-retailers need to change their approach in order to reach out to potential buyers.

In this article, I am going to discuss the top 5 mistakes that you should avoid while incorporating popups on your website.

Mistake 1- No defined time of the popup appearance

Timing is the key for popups to deliver good results. Do not trigger them too early or too late. If your popup appears too early, it will leave a negative impact on your visitors and distract them from their purpose in the very beginning. If your popup appears too late, you may lose out on your potential subscribers. Well, what would be the point anyway of setting up a popup on your site if you display it too late? Get the timing right.

Although there’s no specific time to argue upon for a popup to work the best, you can initially analyze the average time spent by the visitors on your store and then define the time for your pop up appearance accordingly. Moreover, you can choose to trigger the popup after a user has scrolled down the page to a certain percentage or when they are trying to exit. This way, your pop-up won’t be annoying and you can expect better results.

Mistake 2- Asking for too much information

For an eCommerce store owner, increasing the subscribers’ list depends mainly on how much information the visitors have been asked to provide. Some eCommerce platforms ask for too much information like first name, surname, email address, date of birth, etc. while some just stick to asking email address only. Yes, I agree that asking for much information helps to launch the email marketing campaign in a better way but to create a successful campaign in the first place, you need to have a list of sufficient subscribers.

Asking for less and relevant information can be the solution for you to get more subscribers and drive more conversions and sales.

Mistake 3- Hard to dismiss pop-ups

This is a very important aspect as far as your conversions are concerned. There are many websites where a user finds it difficult to dismiss the popup. Do not let this mistake happen in your store. Simply provide your visitors with an easy option to close the popup if they are not interested. A hard-to-dismiss popup can result in an increased bounce rate.

Mistake 4- Too much frequency of the popup

Do not ever get misguided into believing that displaying popups frequently will bring more leads and conversions. If you keep showing your popup again and again on almost every page, I am sorry to say but you will lose a great number of potential subscribers by making them extremely frustrated.

Try to display your popup like on every visit by the customer, in every one hour or one day. It will minimize the bounce rate on your store and ensure customer retention.

Mistake 5- No innovation

Pop-ups require creativity. The more creative a popup, the more the chances of a visitor turning into your subscriber. Unfortunately, the lack of innovation in the pop-ups has resulted in a downfall in the conversion rate. How can one expect better customer engagement and conversion, if the approach to interact with the visitors is very conventional? Therefore, the eCommerce store owners must use innovative ideas like Spin and Win pop up to create more user engagement. Spin and Win popup provides a gamifying experience to your visitors.

You should definitely check out the Spin and Win popup module by Knowband.

Spin and Win-Entry, Exit and Email Subscription popup- Prestashop addon

Spin and Win- Magento extension

Spin and Win- Magneto 2 extension

Spin and Win- OpenCart extension

Spin and Win: WooCommerce

Mistake 6- Unwanted offers

Your popup means nothing if it doesn’t serve a valid purpose to your visitors. Well, no one is actually interested to become your subscriber unless you provide them something beneficial. Why should a user subscribe to you if your offers aren’t relevant to him or her? This is why your offers must be enticing enough to encourage your customers to subscribe to your newsletters or marketing programs.

Unwanted offers lead to low conversions and eventually lesser sales. So make sure to provide your best offers, or some amazing discounts and coupons through your popup to increase your email subscribers list and reduce conversions.

Conclusion

Popups are powerful. They serve a great purpose in binding the visitors towards your store. It is just that they aren’t used in the right manner. To get more conversions, avoid the above-mentioned top 6 mistakes while incorporating popups on your website. Design your popup well, make them appear at the right time, provide some exciting offers and most importantly, do not use them too frequently.

Do give a read:

How to grow your email list with subscription popups?

Things to Consider While Adding Subscriber pop-up in your Site

5 Exit Popups that can Lure the Visitors Back to the Store

Are the Promotional Emails any Good? 5 Reasons you can be Certain

The concept of eCommerce is not new. Most of the sellers have opted the virtual platform for selling their products. Hence, online marketing has become inevitable part of the eCommerce ecosystem. Customers now need not visit the physical store in order to search for a particular item. In the meantime, the competition faced by the online seller is also increasing day-by-day. There are n numbers of web store, so, retaining the existing customer base and acquiring new ones is not an easy task. Therefore, sellers need to come up with better and advance strategies to engage their customers.

One of the best way to stay in touch with your customers and make shopping easier for them is to keep them notified about the store products. The seller can keep their customers notified either by emails or SMS notification about any new product or any ongoing discounts. This feature ensures that the customers are in sync with your web store’s activities and offerings. It improves the customer-seller relationship and ensures that the customers is likely to make purchase for the next time too.

Are you still on the fence for using this tool of email marketing for your eCommerce business? Let us discuss some of the ways by which this method may be useful.

1.  Easy approach

As most of the time if a customer finds a product, which they desire to purchase is out of stock, they leave the website. In order to keep a track of the products re-stock, the customer will have to visit the web store again. In this case, the seller needs to step up and keep their customers informed about the product’s current status. By using this approach, it becomes easier for both the customer and the seller to fulfill the purpose of shopping. All that seller need to do is, drop a post or an email regarding the product and the customer can use the information and purchase the product. The customers can be notified about any product that is back in stock in your Prestashop site by using Prestashop Back in Stock module. The best part of this plugin is that the customers need not keep checking the web store again and again in order to make sure that the product is online. The immediate use of this module makes sure that you have a better web traffic and better rate of conversions.

2.  More conversions

If a customer, who was willing to buy certain product finds it out of stock than he will half -heartedly move out of the store. Suppose, if the seller informs him that the product is back in the stock and available for purchase. It will tempt the customer to visit the store and take a look at the product once again. The approach improves the web traffic and at the same time makes sure that the rat of conversion is boosted.

3.  Offer Promotion

The main idea to promote products is to improve their visibility. It is not just the products that requires promotion, but even the discounts and giveaways that you are offering online should be brought in the notice of the customer. The more it is promoted, the more customers will know about it and greater will be the chances of conversions. Thus, by dropping some emails or notification, the seller ensures that the product or offer is reaching out to maximum people. As the product visibility is increased, its chances of selling increases at the same time. Therefore, this idea helps the seller in increasing the reach-ability of the product and collecting more traffic o the web store.

4.  Low cart abandon rate

Many times, customers add a product to their wish list and then move to check out page to complete the purchase. If the product at that time is out of stock or they are not satisfied with the prices, then, apparently customers will leave the cart unattended. Well, by using email marketing wisely, the seller may ensure that all the customers who did not complete the order are compelled to return to the store once again. Giving some surefire reasons to the customer to complete the order, the abandoned cart email helps in lowering the number of abandoned carts.

5.  Satisfied customers

The custom emails are customer-centric and are aimed at enhancing the user satisfaction. The customers get to know about the status of the re-stock of their favorite products, new arrivals, coupon codes and other such things without any efforts. Thus, customers can browse the store and make purchases. This imparts a feeling of satisfaction among the customers by providing such a feature. The customer bounds to visit the store again and make purchase. Thus, increasing the customer count and rise in conversions to a significant amount.

Conclusion

The seller must always work in the direction of making services better for the customers. It helps them improve relations with the customers and at the same time get higher conversions. The idea of providing customers with such a feature compels them to come back to your store and check for the products.

For more Information about Prestashop Back In Stock Module visit here:-

Module Link: https://www.knowband.com/prestashop-back-in-stock-notification

Youtube Link: https://www.youtube.com/watch?v=hsp6LMhBkVU

User Manual Link: https://www.knowband.com/blog/user-manual/prestashop-back-stock-notification/

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5 Effective Ways to Target Online Shoppers on Facebook

Every business, no matter small or big, needs to have its presence on the social media platforms today, especially Facebook. Apart from conventional marketing strategies, businesses should know how to market and target online shoppers on Facebook as well. Facebook is the most widely connected social media platform with over 2.38 billion active monthly users worldwide as of April 2019. With its effective advertising options, it has become the go-to marketing tool for e-retailers to find potential customers and grow their business. The growing popularity of Facebook is a positive sign for e-commerce merchants to try out new strategies and ideas for customer acquisition.

All you need is a Facebook Business page. It brings your brand to the attention of a wide facebook audience. Most of the time the seller fails to reach the customer not because there is anything wrong in their business structure and products, but due to lack of proper marketing approach. With the help of social media marketing, sellers can ensure that their offerings are well received by the customer. The eCommerce merchants can now increase their product’s visibility with the help of Facebook. Most people prefer to make a purchase after being able to connect themselves with the products. Facebook helps the seller to increase the interaction between their customers and the products by spreading the word-of-mouth.

Thus, the eCommerce store owners need to use different features on Facebook. Let us discuss some of the ways that might help the eCommerce sellers to boost their goodwill and increase their conversions.

1. Facebook Store

A Facebook store is a small part of your actual online store, that allows the Facebook audience to shop for your store products directly through the FB store. The FB Store is one of the most trending approaches followed by marketers to gain higher traffic and increase user engagement. It helps them increase their brand awareness and drive more sales.

Prestashop Facebook store addon allows e-retailers to integrate their Facebook business page to their eCommerce store. Businesses can analyze the insights of the sale through their Facebook store by enabling the Google Analytics option within this module, and eventually, retarget that audience to drive more revenue. They can also customize each and every aspect of their FB shop as per their needs. You can try out the FB store extension for Magento as well.

Read: 5 solid evidence a Facebook store can double your conversions

2. Facebook Ads

If you want to bring more audience to your store, use Facebook ads. According to a survey, “Facebook ads are more likely to get a response by 26% in comparison to the ads on any other platform”. With Facebook ads, you can promote your posts or products and make them reach a larger audience. Moreover, you can decide on your target audience and boost your products accordingly. You can target people based on location, age, gender, interest, etc. Though it will cost some money, you can expect a good ROI. Just make sure that your post or product is worth your audience’s attention.

3. Facebook Video

Today, videos are more effective than words to capture user attention. If you want people to pay attention to your brand or products while they scroll through their newsfeed, a video would be a great idea. Most of the visitors on Facebook would love to give a look at the products that are being presented in the form of a video rather than reading out the post. Research shows that “Products which were provided with video descriptions were 4% more likely to be purchased in comparison to the products which were not”. This alluring fact makes the importance of videos evident. Somehow, if your video gets viral, you gain an automatic increase in your store traffic. People start talking about your brand. You gain popularity.

4. Facebook Album

The idea of promoting an online eCommerce store with the help of a Facebook album has been an age-long trend. The usage of photo album prior to providing deep insight into the product also enables the customer to get a better look at the product. Most of the time, if an image is not attached to the product, the customer might not get the proper description of the product, leaving the purchase intention in between. Therefore, providing image assistance with the product helps in the proper promotion of the product and at the same time encourages users to buy the product. Products with images attached are more likely to be purchased than the ones without images. With the help of Prestashop Facebook Album addon, the Prestashop seller can now post their album in minimum time.

Read: 5 ways Facebook album can help you stay ahead

5. Facebook surveys

E-commerce store owners can run online surveys asking visitors about their opinion or feedback on current products, offers or deals. A positive response can help them understand their products better, while a negative response can make them identify what’s lacking in their approach. Facebook surveys are important as visitors of different interests and fields take part in these surveys. Who knows you come up with some suggestions that may actually be beneficial for your online business.

Conclusion

The trend of using Facebook as a source of selling products is gaining popularity every day. One can’t simply ignore the power of Social media platforms like Facebook to promote their business to a larger scale. Failing to do so can lead to losing potential buyers. Try out the above-mentioned 5 effective ways to target online shoppers on Facebook. If you find the information useful, drop down a comment below.

Also, read:

5 solid evidence a Facebook store can double your conversions

The pros and cons of a facebook store

How can the Facebook followers help your eCommerce business grow?

5 ways Facebook album can help you stay ahead

5 Exit Popups that can Lure the Visitors Back to the Store

The duration of the stay of a customers on a web store depends upon several factors. Some of them includes better interface, product quality, deals and discounts. The balance between these factors must be maintained, so that, the customer finds the store interesting and products worth purchasing. Since the various eCommerce stores are providing the same products and offers, it has become difficult for online vendors to keep up with the competition.

If the eCommerce store owners provides some tempting offers through creative means then the customers may re-engage them with the web store. This is when the role of an exit popup comes into play. These exit popups can be presented to the customers when they are about to leave the website and may help to get their attention back on the products offered by the eCommerce store.

Let us discuss some of the exit pop ups which can increase re-engagement to your web store again.

Urgency pop up

It is human tendency to procrastinate. The ability to make decision instantly is a rare sight. Customers too tend to delay the idea of entering email ids to avail offers. Thus, to make customer engagement more natural adding an urgency plays the part. When the customer are offered some discounts with a deadline or the time period of that offer validity, it lures them to take a look at the offer and even avail it. This urgency exit popup ultimately diverts the customer back to your store.

Spin and Win pop up

One of the best way to provide offers to the customers is by adopting creative means. The interactive design and way of presentation must grab the customer’s attention. Thus, Prestashop Spin and Win module helps the eCommerce store owners to offer an eye catching exit pop-up. This exit popup presents all the offers and discounts to the customer with fun and playful way. The Spin and Win pop up lets the customers avail different offers by spinning the when and getting offers. The exit popup even provides a decent look to the web store.

Survey pop up

What could be a better deal for the customers to get instant discounts by answering some random questions? The customers can be asked to answer some random questions and at the end provide them with the offers. The natural tendency of participating in a competition and winning something diverts their attention back to the store. Moreover, the customer will willingly take the offers, after all he claimed it fair and square. This survey exit popup keep the customer’s enthusiasm up and also prove to be an effective way in term of generating revenue and boosting conversions.

Coupons pop up

It is a very difficult job for the sellers to get the attention of their customers through conventional means. Thus, the sellers need to come up with different ideas. Giving away a free coupon code which can be applied in the next purchase boosts the customer to enter the store and redeem the offer. The coupons can be provided with a code that doesn’t require any subscription to redeem. It tends the customer to re-enter the store, use that coupon and make a purchase. The coupons exit popup prove to be a better means of redeeming offer as the customer can directly avail the offers.

Freebie pop up

The best idea to lure customers to enter the web store again is by providing them freebies. The seller can generate a freebie exit popup, which would ask the customer to make a purchase on one of the item and get a free product with it. Thus, this exit popup will enhance the customer’s engagement with the website, forcing them to enter and make a purchase on their favorite products. One of the most efficient method to improve the conversion rates.

Over to You

The customer have become smart and are always looking for better opportunities. In order to gain more customers the web store owners need to focus on better customer engagement and satisfaction. Thus, using some creative exit popups will ensure that your customers are attracted back to your web store and at the same time they do avail the offers provided by you. The idea of presenting exit popup may definitely optimize your sales to certain height.

Most of the time, if customers tend to leave the store if they don’t find compelling reasons to stay. It’s a natural human tendency to keep looking for a better options. Even a single loss in conversion directly affects the sale of the store and results in a downfall of the overall revenue. Thus, in that case it becomes a challenging problem for the sellers to lure the visitors. If proper measures and steps are taken by the seller than he may not lose the customers and get the customers re-directed back t the store.

For more Information about Prestashop Spin & Win Module visit here:-

Module Link: https://www.knowband.com/prestashop-spin-and-win

Youtube Link: https://www.youtube.com/watch?v=BaZusEsKl2M

User Manual Link: https://www.knowband.com/blog/user-manual/prestashop-spin-win-module/

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