Category: Ecommerce

KnowBand’s OpenCart Extensions live on UK based JM Imports

JM Imports is a high-performance and exotic car specialist in the UK, serving from 2002. They stock brand new parts as well as aftermarket parts in a wide range. Anything from air intakes to turbos is available for every brand in the market. They import auto parts from Japan and other countries. You will find everything from simple upgrades to bespoke solutions for your vehicle under one roof. They have created their digital store on the OpenCart platform. The KnowBand’s OpenCart extensions like One Page Checkout, Abandoned cart, Infinite scroll, Facebook Share and Win and PDF invoice are live on the JMImports Parts store.

For a company like JM Imports, customer satisfaction and customer experience are of prime importance. Therefore, they have to use plugins that provided the ultimate shopping experience to their client. Thus, they have been using KnowBand’s OpenCart extensions. Every plugin designed and developed by KnowBand is quality tested and provides an excellent shopping experience to customers.

We have discussed here all the live extensions installed on JM Imports along with their benefits:

Infinite Scrolling of Products for Customer engagement

The product page optimization technique includes not just the look and appearance but also the UX. Product infinite scrolling improves customer experience and engagement rate on the product page.

On JM Imports, products get loaded continuously when the user scrolls down. However, after certain products get a load, a bar with the message ‘Load More’ appears. Admin can decide the product display quantity for this.

Benefits:

  • Effortless product scrolling
  • Higher Customer Engagement
  • Better User Experience

Facebook Share and Win to increase Brand Awareness

Users can share products on various social media platforms from the JM Imports website. This functionality is applicable with Facebook Share and Win. Additionally, it allows customers to win rewards, discount coupons, and incentives after sharing the product on their user profile page.

Benefits:

  • Increases Brand Awareness
  • Improves Customer retention rate
  • Get Potential Customers

Great Checkout Experience with One Page Checkout Pro

OpenCart is an open-source platform with thousands of clients globally. Knowband’s OpenCart extension One Page Checkout- Pro is live on JM Imports auto-parts store.

It has a Three-Column Layout that clearly displays all the fields. The design of the checkout page is elegant. The One Page Checkout is more user-friendly than a Multi-Page Checkout.

Features of KnowBand’s One Page Checkout Pro: Facebook and Google login options, Guest Checkout, multiple shipping methods, several payment gateways including PayPal, Shopping cart display, update product quantity on the checkout page, and additional field with a message.

Check out the Demo Here: OpenCart One Page Checkout Pro

Benefits:

  • Reduces Cart Abandonment
  • Time Saving and effortless
  • Authentic Data for email marketing

Share PDF invoices with Customers

When placing an order on JM Imports, the customer receives a PDF invoice along with the order email. For these features, JM Imports downloaded KnowBand’s Opencart Extension ‘PDF Invoice’. The invoice contains the header logo, store title, header title along payslip.

Admin can add some additional details such as shipping address, order info, and store details in the PDF invoice.

Benefits:

  • Looks professional
  • Fully customizable
  • Easy to track the purchase history

Abandoned Cart Serial emails

Cart abandonment is a threat to eCommerce businesses. To overcome this, store owners send abandoned cart emails which are very effective. JM Imports is using Opencart Abandoned Cart extension for sending serial emails to customers. The auto cron functionality makes it effortless.

Benefits:

  • Higher Conversion Rate
  • Less Abandoned Cart
  • Tracking the

Why Choose KnowBand for Your OpenCart Solutions?

KnowBand is working in the eCommerce domain since 2010 and has thousands of international clients. We believe in customer satisfaction and deliver products that uplift your sales on your digital platform. Here are some extra advantages that make KnowBand’s OpenCart Extensions superior to the others:

  • Mobile responsive
  • Multi-lingual compatible
  • Multi-store compatibility
  • SSL Compatible
  • Theme compatible

We have several extensions for your Opencart store and other major eCommerce platforms. Do drop a comment or send us an email to discuss your requirements.

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PrestaShop Previous/Next Product View Addon for Quick Navigation

PrestaShop Previous/Next Product View Addon allows users to see the previous and next products without opening the product page. The customers will get easy and quick navigation of the products with this addon.

Jumping tabs and going back to previous tabs for the product page is tedious and unappealing. However, you can achieve a better user experience with PrestaShop Previous/Next Product View Addon. UX experience is the most intricate element between your website and the customer. Good UX will enhance the customer experience on your online store.

The PrestaShop Previous/Next Product View addon navigates the customers easily to the previous and next product.

What Is the Purpose of the Previous/Next Buttons?

Building a PrestaShop website isn’t enough to create a fantastic online business. Thus, being an eCommerce business owner, you should prioritize the shortcomings of PrseatShop default features and also look for solutions to functional concerns. PrestaShop by default does not allow product navigational buttons. For better product navigation, buttons can be added.

1.     Make it easier for your customers to do business with you

Visitors to your online store will be able to navigate and flick through products more easily after installing previous/next buttons. This not only makes your clients’ lives easier but also enhances their engagement and improves your conversion rate.

2. Time-saving feature

Customers can now simply navigate between previous and subsequent products without having to return to the catalog or search result page. Furthermore, buyers will not have to switch back and forth between catalog and product pages as frequently, saving them time and increasing the likelihood of placing an order.

With these two exponential benefits, you clearly get the understand how important this feature is.

How to set up the PrestaShop Previous/Next Product View Addon?

The installation of this module is as simple as the other PrestaShop addons. Few simple steps to follow and you are done.

The next step is the module configuration:

Easily Add Previous Next Button

With the module, you can easily enable/disable the previous and next navigation on the product. It allows the user to switch the product.

Change the Previous Next button Icon

To give it an excellent look, you can choose any one of the icons from the given options. There are several choices for the buttons. You could choose a button of an image as the icon.

Add colours to the buttons

To make it look more attractive, add some colours to the buttons. The border and background colour of buttons can be changed without modifying the code in the Prestashop product scrolling.

Now have a look at the front end of the module

Access to the products becomes easy with PrestaShop Previous/Next product view addon. The customer does open a product to see the dimensions and features. With previous next buttons, multiple products can be seen without going back to the product page.

Check out the module in action on Lovely Gifts and Pieces

Do you want to add a previous/next button for easy product navigation on your store’s product pages? Lovely Gifts and Pieces are using the module on their store for easy navigation of the products.

Use Knowband’s customized extension to save your consumers time and make their buying more convenient. Choose the design and feel of the button based on your preferences to make it simple and appealing to users.

Live Demo

PrestaShop Previous/Next Product Addon for Quick Navigation of the products

You may like to read:

PrestaShop Back-in-Stock Module- Unique Approach to Capture Lost Sales

Offer Birthday Coupons to Your PrestaShop Customers And Win their Loyalty

Stunning Live Examples of PrestaShop One Page Checkout Addon by KnowBand

Etsy Overtaking the Brazilian Marketplace Elo7, for handmade items

Etsy overtaking Elo7, the Brazilian marketplace which is popular for its handmade products. Elo7 is a unique platform for handmade items in Brazil that falls in the top 10 list. Etsy is a world-famous marketplace that is known for its unique handmade products. Sellers can sell their art and crafts to people who admire and understand the value of handmade items.

The official announcement was made on the Etsy platform. The Elo7 has around 1.9million active buyers and 56000 sellers, a great advantage for Etsy. The company is selling its stakes to Etsy for US$217 million in cash with some adjustments to it. The Elo7 is a huge marketplace with over 8 million products for sale. Appears like, Etsy is going to make huge profits from this acquisition in the coming days.

In regards to this major takeover, Josh Silverman, Etsy, Inc. CEO, said, “Elo7 is the ‘Etsy of Brazil,’ with a purpose and business model similar to our own”.

Why Etsy is overtaking Elo7?

As mentioned, the Elo7 is a top-ranking peer-to-peer Brazilian marketplace with a large customer base. Several local sellers and millions of products will benefit Etsy in various ways.

Another advantage for Etsy is that the company will not have to make big changes in the policies as both have the same niche.

Elo7 is expected to provide Etsy with a range of local brands in the rapidly rising Latin American market. Along with this, the eCommerce penetration is around 10% since Brazil is the largest eCommerce market in the region.

The eCommerce market is expected to reach $1 trillion by 2020. In 2021, it is expected to be around $29 billion, with a 26% increase forecasted CAGR through 2024.

Elo7 is well-positioned to benefit from Etsy’s expertise to accelerate growth and value creation in the Brazilian Marketplace.

Etsy also acquired Depop

Recently, Etsy acquired another famous marketplace Depop that has a very similar business model to Etsy. The acquisition with Depop and Elo7 is significant thus has a tremendous growth opportunity in respective countries.

About Etsy Marketplace

Etsy, Inc. is empowering creative individuals since 2005 with its two-sided online marketplace. It brings together millions of enthusiastic and creative shoppers and merchants from all over the world. Etsy.com is a global destination for one-of-a-kind and creative items. Etsy buyers get inspiration from handmade unique products curated by creative businesses.

Reverb, a leading global online marketplace for buying and selling new, used, and vintage musical instruments, is also owned by Etsy, Inc.

How to sell on Etsy?

Start selling on Etsy with simple registration and become a seller. If you own a business that creates unique products, Etsy is the platform for you. Anyone can become a merchant on this creative hub.

There is a chance that you are already selling products on your website. As a result, it becomes daunting when you have to manage the same inventories at two different places.

To save yourself from this horrible task, you should use a marketplace integrator. This indeed reduces extra efforts and help you manage orders and inventories from your website itself.

KnowBand Etsy Marketplace Integration

The marketplace integration for Etsy is robust that allows you to connect your website with your Etsy profile. The real-time sync, easy order management, stock management and inventory management will become easy and effortless.

The Etsy Marketplace Integration plugin is installed by more than 450 PrestaShop stores. KnowBand’s Marketplace plugins are available for PrestaShop, OpenCart, Magento and Magento2 platforms. There are 100+ downloads for every platform.

Facilities provided by Etsy Marketplace integration:

  • Automated product listing
  • Seamless store integration
  • User-friendly UI/UX
  • Easy order management
  • Payment and Shipping Regulations

Demo for the Marketplace integration is available. Click here to explore more.

Finally, Etsy is an amazing platform where you can find good business opportunities. Create unique stuff and start selling on the world’s only platform that has given value to handmade products and their creativity.

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How to Use Gift with Purchase campaign in B2C Marketing

Every time a free gift or a product brings out the kid in me. I still feel revived when I get a free product on my purchase.
This must be the case with every customer (most of them). Consider giving a free gift with purchase(GWP). Running such campaigns increases customer engagement rate on online stores.
Free gifts excite every type of customer. Wondering if there is a type? Here is the guide that explains how to attract every one of them. And offering free gift works for most of the types.

What is Free Gift with Purchase campaign?

The free gift with purchase is not a new trick. Brands have been using this for years. The sellers allow customers to add a free product to their cart when they fulfill the eligibility criteria.

An example can explain this better! Suppose, you buy a product that costs you $X and you get the chance to add a free product that costs $Y.

It is a method that can boost the engagement rate and conversion. It also increases the average cart value.

Brands like ‘Victoria Secret’ take advantage of this Gift with Purchase campaign. They offer free products as gifts to their customer if they shop above a fixed amount.

Let us now look at the advantages it offers.

How Gift-with-Purchase campaign benefits your business?

Why you should Offer a Free Gift with Purchase? Gift-the-product or Gift-with-purchase campaigns have been benefiting the companies for years. You just have to turn around and you will find many brands running on this very same idea.

1.     It improves customer engagement!

A gift with purchase is unquestionably an important component of a great customer engagement system for establishing great client connections.

When a customer gets a chance to see the free products, they try to explore them. Eventually, spends more time on the website.

2.     Up-sells

Up-selling is a crazy method that motivates customers to buy expensive products spending extra on comparatively better products and getting a free gift is always a win.

3.     Say goodbye to low-ticket and slow-moving items

If you have stuff decked up in your warehouse for a long time, you can easily get rid of it. Add them to your free product list and give them as free gifts.

4.     Increases Average Cart Value

Another exponential benefit of a free gift with purchase campaign!  To get a free product, customers do not hesitate in spending a few extra bucks. It increases the average cart value.

5.     Encourages customers to shop again

Free gifts are usually complementary products. A customer who received it with their purchase may want to buy it again.

6.     Gain customer loyalty

When you give something to your customers, you want them to have the best possible experience in your store. Hence, they respond as loyal customers.

Spice up the campaign by creating urgency

FOMO has become a real thing when we talk about marketing. Run this free gift with purchase campaigns for a limited period. Customers feel that they may lose on something great if they don’t take the action now.

Add a Count-down timer

A timer with a free product campaign will definitely add some FOMO to it. Refer to this count-down timer guide where we have covered all possible ways you can use it.

Run Limited period offer

You can promote this free gift-with-purchase campaign for a limited time. Mention ‘Offer valid till…..’ when sharing emails or promoting them on social media. How to offer discounts for a limited time?

Reward with Loyalty Points

Marketing campaigns always have a place for loyalty programs. The customers get a chance to redeem their points on their next purchases. More retention, more sales!

Plan out upcoming eCommerce events for the second half of the year. Looking for an eCommerce marketing calendar for 2021?

How to include a Free Gift with Purchase on your eCommerce store

There are several ways you can do this. Use super handy addons available online to run this gift the product campaign.

If you are a PrestaShop user or an OpenCart store manager, you might like Gift the Product addons developed by KnowBand.

The Gift the Product plugin allows customers to add the products of their choice to their cart. Admin can set eligibility criteria based on the amount, categories, also offer this on specific products. It has an appealing front-end view that looks great on your website.

Check out the live demo of the module now:

PrestaShop Free Gift the Product Addon

OpenCart Gift the Product Extension 

Conclusion:

‘Add free products to cart’ campaigns will bring you more loyal customers. With that, repeat purchases, more conversions, up-selling are the other advantages. Give it a try and see how it works on your online store.

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Buyer Motivation – How to Motivate a Visitor to Buy a Product

Motivation is the driving force behind buying decisions, as customers are constantly looking to fulfil their needs. It promotes impulse buys, constant engagement with your brand, and makes them more likely to want to learn more about you.

If you could know precisely why a prospect is looking to buy, you would have no trouble tailoring an appropriate sales plan to suit their desires and inclinations. If you could consider the motives of your customer, you will never miss out on a contract.

Even though telepathy isn’t real (as far as we know), there are still ways to sense the underlying buying motivations that motivate most purchases. To influence the buying decision, you must produce a greater justification for them.

Understanding Buyer Motivation:

Consumers do not come in one form. People have several reasons for buying any product or services:

Broadly we can classify the buyer motivations in three different types:

1)    Fear influences buyer’s motivation

The most strong of the three B2B buyer motives, fear, will be the driving force for the next few months or the whole year as companies and governments continue to follow their ‘defend,’ ‘diversify,’ ‘disrupt’ and ‘fast-track’ strategies. Consumers and businesses alike have built-in fears about parting with their capital.

2)    Logic drives the buyer motivation

Unfortunately, the weakest from a motivational point of view, reasoning buying is about business sense and is dedicated to developing and building on a place to prevent being irrelevant. Logic purchasing is proactive and intentional.

3)    Benefit Driven buyer motivation

This buying style is best aligned with the years leading up to economic downturns, such as the GFC, or the time immediately before the deep recession that the world is experiencing as a result of COVID-19. Benefit-driven buying boosts development or pushes the brand’s ‘feel good’ position. Organizations and individuals had ample resources at their disposal, and little concern or danger if it did not take place.

Let’s examine these and explore the buyer motivation prevalent in B2B and B2C buyers.

Psychological Reasons that Motivates a Buyer

1)    The desire for financial gain

Emphasizing these gains and how they apply directly to the decision-maker will make a major difference to a sales call. The more adept the telemarketer is at explaining these advantages, the more likely it will be to overcome the fear of failure in the decision-mind.

2)    Convenience and comfort

They want the comfort and convenience that a service or product can offer. They want to experience the pride and ownership of a commodity, or they can buy to fulfill the needs of love and ego. The prevailing purchasing motive may be the comfort and convenience of a new layout and new cupboards.

3)    Security and safety

A desire for protection or security is a significant reasonable purchasing motive that affects many purchases. For example, iron safes or safety lockers are purchased by people because they want to protect their cash, jewelry, etc. against theft. Protect your website from spam and bots and do not forget to take the SSL certificate.

4)    Pride of ownership

Pride of ownership is a psychic term. Psychologically, others feel better about buying rather than renting. Typically this is illustrated with good care of the house, but not always.

5)    Pleasure or Recreation

Desire for fun or enjoyment is often one of the emotional motivations for buying. For example, radios, musical instruments, etc. are purchased by people because of their desire for fun or enjoyment.

6)    FOMO- Fear of missing out

FOMO (Fear of missing out) refers to the feeling or belief that others are having more fun, living better lives, or experiencing more than you are. It involves a strong sense of jealousy, and it affects self-esteem.

7)    Impulse buying

Personality, enjoyment, and product associations can all contribute to impulse purchases. The purchasing of impulses is normal behavior today. Our culture of consumption allows us to succumb to temptation and to purchase something without taking into account the implications of purchasing something.

Other reasons:

You’ll find that the amount of acts you want to take is quite a few. You’re probably going to want someone to subscribe to your newsletter, get a free sample, suggest a friend, or most of all, buy something. Whatever the action, give attention to it, get interested, create desire, and then ask for action. Ask customers to take the action! CTAs can help.

If you want them to click on it, put it down simply. If you want them to buy, please ask for the sale very clearly (as in “Buy Now”). Much of the sales are missed at the last moment because no one has asked the customer to purchase them. Don’t be shy, then. Ask for the step to take.

Patronage buyer motivation

Patronage buying motivations are the reasons why a consumer prefers one store or service provider over another. These buying motives are considerations or reasons why the shopper would want to patronize a certain retailer instead of another retailer while purchasing a product or service.

Emotional patronage of purchasing reasons includes:

  • The appearance of the store/location/UI
  • Product Display
  • Recommendation from others
  • Imitation or emulation
  • Habit
  • Prestige

Buying motive is the driving force behind what makes your consumers decide to buy on your platform.

Engaging with them at every point of their journey, understanding the right psychological factors at play, and being able to know yourself and how to place your goods on the market correctly complete this image.

How to find Buyer Motivation

Pay attention to the type of traffic and the platform it is coming from.

Where’s the traffic coming from?

Knowing where your customers have found you online is one of the key factors of how you can decide what they’re purchasing. Start by defining the acquisition or marketing channels from which you get the most traffic volume.

What are the consumers’ demographics?

The social aspects of your customers are also essential sources of inspiration for the purchaser. Demographics such as age, gender, and location would immediately give you some insight into who and what your customers are and their potential purchasing motives.

What items are most of the customers browsing?

Keep your eye on Google Analytics reports and other marketing campaign analysis data. These detailed reports help you understand the customer’s behaviors and when are they converting.

Conclusion:

To make the most of this sales strategy, telemarketers need to consider the motives of the prospect as clearly as possible. This is the product of opening a discussion early in the conversation and building up a relationship with the decision-maker. The more effective telemarketers can do this the more convincing their calls will be.

Making a few small improvements to your telemarketing strategy can have a huge effect on the results you achieve. To find out more or to learn how we can help you improve the efficiency of your calls, visit our site – or get in contact with a member of our expert team.

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Powerful Ways of Using Customer Reviews to Boost Conversion

Although we live in a digital marketing age, the importance of word of mouth cannot be underestimated. However, how digital marketing related to word-of-mouth? Do word-of-mouth has any connection with “Customer Reviews”?

You may have come across this term several times. Demonstrating how word of mouth and online reviews have already become inextricably linked. Marketing experts are using testimonials and feedbacks to give a unique identity to the brand.

User-generated content (UGC) fosters trust in the brand. It does, however, provide you with free content to supplement your marketing efforts.

Powerful Ways of Using Customer Reviews to Boost Conversion

Customer Reviews build consumer trust, establishes social evidence, and establishes a clear line of communication with customers. That is why every online retailer desires to see those coveted five-star color-coded ratings.

It is, without a doubt, worthwhile to focus on improving the online reviews or at the very least, to encourage consumers to leave constructive feedback and share their experiences.

When a customer sees that more than 50 customers have purchased a product, he or she may want to check it out as well. It translates to a higher conversion rate for your business.

The connection between customer reviews and customer journey

To understand the relationship between customer behavior and their feedback, we have to understand the types of customer reviews and draw an interpretation with that

1.   It tells you about Product and Brand Health

This review gives you an idea of how consumers feel about your company and goods, and it can help you track long-term trends in brand image and sales success. Comparing various versions of products or similar types of products you sell can be aided by product and brand research.

2.   Decide the best with Customer Satisfaction Reviews

For brands to understand points of change in the customer engagement journey, customer satisfaction research is important. Online and offline sources of reviews are often combined in a comprehensive customer satisfaction report. Brands may update or exclude goods from the market based on the findings.

3.   Brand Loyalty Reviews

Analyzing brand loyalty allows you to identify areas of your market where you can improve as well as areas where you can improve. Return transactions, use of loyalty plans or gift cards, consumer word-of-mouth, customer service, and overall shopping experience are all examples of brand loyalty. Brand loyalty analysis will also help you understand how consumers feel about your product or service.

Read: Benefits of Customer Loyalty Programs for your Online Business

4.   Reviews make you understand Customer Preferences

Customers will quickly provide input by selecting their interests. Giving customers the option to self-select their preferences aids in the development of buyer personas, the identification of customer interests, and the proper targeting of users. Customer interests can be discovered through reviews, which can aid in overall website design, marketing campaigns, sales tactics, and other facets of your company.

5.   Sales Reviews

Customer reviews on sales will help you figure out whether your sales tactics are working and provide insights to help salespeople improve their skills. Using an email or text message to follow up on the customers’ sales experience keeps your reviews current and meaningful. You can collect sales reviews using WhatsApp or any other social media messenger after each purchase.

6.   Customer star ratings

Customers appreciate star ratings because they have a visual representation of their satisfaction. When scrolling through your emails or browsing your website, customers will be able to understand a star rating. Start ratings are very impactful and influence the sales decision.

7.   Mentions on Social Media

Brand mentions on social media platforms, another type of social evidence, are some of the purest types of user-generated content. Keep an eye on your tags and mentions to get a sense of how people are using your products and to amplify your brand message.

Must Read: How to Get Customer Feedback?

Use Customer Reviews in marketing campaign

Customer reviews can be used to generate additional product details, which is a brilliant use of them. It’s a golden opportunity to offer shoppers as much detail as possible during the decision-making process in order to increase conversions.

Include customer reviews in tailored promotions and incorporate them into the marketing activities. Use past purchases, preferences, or places to personalize where you can. Consider how you can integrate your ratings into paid advertisements and social media promotions.

1.   Welcome Email

Marketing is the lifeblood of every company, whether it’s an online business or a brick-and-mortar store. You may provide testimonials from your customers in your crafted welcome email. It is not necessary to write it in a forceful manner; instead, a subtle approach will suffice. You can use sales reviews, customer satisfaction reviews, and social media testimonials to a welcome email.

2.   Follow-up Email

Another email that businesses use is follow-up email. There are two ways you can write a follow-up email. One is for collecting the customer review and another one where you can highlight the review of the other customers. Include brand health reviews in your follow up email.

3.   Abandoned Cart Reminders

Cart abandonment has a variety of causes, but one of the most common is that a shopper is undecided about which brand to buy from.

When chasing the abandoned cart and sending reminders to your customer, you can use UGC to persuade them to choose you by including customer feedback. People trust their word of mouth more than brands. Using well-selected reviews in your abandoned cart reminder email, be it a pop-up, push notification, or email, can help you motivate the buyers.

4.   On Product Page

A product review is just about the quality and performance of the products and that is what matters. Since customer reviews appear on each product’s page, reviews can aid in page discovery via unique keywords in search engines. Furthermore, consumers who post products they’ve reviewed on social media give those products and the brand more attention.

Read: 10 Must-have Addons to Optimize Prestashop Product Pages

5.   Advertising Campaign

You can use ratings in more than just email marketing to increase conversions. Customers can return to your site if you use positive feedback of your services, products, or brand in visual retargeting advertising. If you are running paid ads on Instagram or Facebook, give it a whirl!

How Do I Install Product Review Functionality?

It is now obvious that any e-commerce platform that wants to have a successful shopping experience must-have product feedback. The easiest way to monitor and optimize revisions is on your own website.

Generate Feedback with Customer Reviews Extensions that offers incentives

If you’re just starting to think about introducing a framework to gather feedback, a useful software or extension will assist you in doing so professionally. Here are some smart solutions that you might find useful if you run an online store:

PrestaShop Review and Rating Module

OpenCart Review and Rating Module

Magento 2 Review and Rating Module

Magento Review and Rating Module

Shopify Review and Rating Module

Customers would gladly leave reviews and ratings if you reward them. You can use the review and reminder modules to incentivize customers for all of their accepted reviews.

KnowBand is a brand that has a solution for all your eCommerce website problems. Ready-made plugins to a customized website, and mobile apps to PWAs, we deliver all with perfection. Get in touch with our experts to discuss your requirements.

What is a Wishlist and Why Wishlist is important for eCommerce?

A wishlist feature helps an e-commerce store to turn prospective customers into real customers even if they aren’t ready to make an initial purchase. Wishlists are one of the most significant e-commerce features that can help you boost your sales.

Offering wish lists is a good way to minimize shopping cart abandonment and close purchases from customers who expressed interest but didn’t buy. Wishlists favor both consumers and merchants: they offer a convenient way for customers to remember a product while also enabling merchants to track product demand beyond a single sale.

What is a wishlist?

A wishlist allows consumers to create customized collections of things they want to purchase and save them in their user account for future reference. Wishlists show a customer’s interest in a product but not their desire to buy it right away.

Customers’ wish lists are sets of preferred items saved to their user accounts, for which they have shown curiosity but not an imminent interest in purchasing them.

How wishlist helps your eCommerce business?

Increases engagement

Wishlists act as a gentle reminder. Creating a wishlist does not indicate that you would purchase products right away. They serve as reminders to buy the stuff you’ll need in the future and are critical as consumers are searching for ways to organize their lives.

Customers will benefit from wishlists. To save a wishlist on most eCommerce websites, you must first build an account. Customers can get more information about the items on their wishlist by creating an account. Customers would be able to justify purchasing goods as a result of this education, as well as interact more with the store to create loyalty.

Higher retention rate

A customer often returns to your store if they have added something in the wishlist that they loved. But they don’t necessarily find that product available when coming back. It’s critical to inform customers when a product is out of stock and to provide a way to contact them when it returns. For this reason, many retailers include a special “Remind me” button. If something on a user’s wishlist is back in stock, send them an email. It can also be a very simple email, with only the items and nothing else – no need to cram it with extraneous information.

Personalized Marketing

Wish lists are a happy medium between buying and forgetting: many shoppers aren’t ready to buy right now, but they want to remember the product and/or store for later. Wish lists can entice users who would not otherwise sign up for an account to do so; if they opt-in for email notifications, these prospects can then be included in drip marketing campaigns.

Increase Sales

With more traffic to your e-commerce website, you’re more likely to achieve your revenue goals.

The truth is that your new visitors may discover something worth sharing with others in addition to knowing that their friend or loved one wants your products. The best part about your wishlist feature is that it can be used all year for your potential customers’ special occasions.

Conclusion: If you haven’t considered providing a wishlist to your customers, you may be allowing your competitors to increase their profits. The wishlist will not only make your life easier, but it will also be beneficial to your potential customers. Why not avoid returns and encourage sales instead?

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Transform your eCommerce Business with Affiliate Marketing

In the world of marketing, word of mouth has always been a powerful tool. We want the recommendation of someone we know has the right idea about it, whether we are looking for some computer device or car mechanic or our favorite cuisine. The online influencer chooses an affiliate marketing program specifically for product promotion.

Businesses prefer influencer marketing and affiliate programs as the digital platforms are gaining more traffic. Also, influencers have millions of followers, with that comes a large audience for your product.  For the basic understanding of affiliate marketing program, its working, its’ components, and how a person can become an affiliate marketer?

You can read Affiliate Marketing: A Sneaky Way to Make Money.

Affiliate marketing is one way to make money through the affiliate network by endorsing and branding the product of other people and having a commission on the sale.  The main strategy for affiliates is to present the content in a way that they click on the connection given and are convinced to purchase the product.

When you have the basic idea about the affiliate marketing model it is now important to understand how it can help you transform your business.

Ways to use affiliate marketing to transform your e-commerce business

Niche:

The primary thing one wants to consider is their audience and then determines the elements of marketing. The affiliate program will help to build the niche and position the goods in front of the interested and dedicated prospects for the growth of an e-commerce website.

It is important to know about affiliates and their audience before partnering with them. One would be able to get an insight into their audience by measuring the affiliate’s performance.

Sales Team:

An affiliate marketing program can be a boon for entrepreneurs or small companies if they have a small sales team. Affiliate marketing will expand the digital marketing team immediately and will drive potential traffic to your site. You will be able to get more conversions with quality traffic, and more conversions will provide high profits that will provide an opportunity to grow the e-commerce business.

The mobile marketing channel is growing at the speed of light and it is expected to have 2 billion smartphone users worldwide.

Improves reputation:

The online company will use this promotion to gain credibility when the affiliate supports the product or service. Html, icons, or photographs may be used to publicize the sites where the brand has been checked or used. To get an initial understanding of the affiliate marketing program, you can also opt for digital marketing programs.

Target Demographic:

The organization wants to see where its future audience is in terms of geographical area, sales, hobbies, etc. through brand promotion. You can customize the target audience for affiliate marketing and only partner with affiliates who can help you meet your potential audience.

For instance, if your company manufactures protein supplements then your influencer should be some physical fitness trainer or a fitness enthusiast.

Tracking:

In the form of dashboards, this system provides simple tracking of impressions, clicks, leads, purchases, commissions, revenue drivers, etc. To control your conversion and all other statistics, there is plenty of Affiliate Marketing software available.

Multiple Conversion Paths:

With an affiliate marketing program, by manually setting the benefits, one would be able to select the preferred route to achieve a successful conversion. As a conversion, one can select email marketing, how-to guide download, product sale, or survey form. Whenever your conversion option is a success, you can give the reward to the affiliate.

Content:

There will be days when no content that can help promote your company or brand will be available to you. With affiliate marketing, since the affiliates can do it for you, you will not have to brainstorm about the best material that will assist in generating sales.

The content created by affiliates and influencers is read by all their followers and you can use your influencer’s content as marketing power.

Wrapping Up:

A good affiliate marketing strategy is expected to enhance the partnership and boost the relationship with the company’s customers. You need to collaborate with social influencers and businesses you respect. Like their larger, well-established peers, a new company or a young startup does not have deep pockets. Affiliate marketing can generate higher sales per dollar spent on marketing for companies working within a small budget.

4 Simple Ways Your Ecommerce Brand Can Better Serve Customers In 2021

Ecommerce organizations have to come up with innovative and unique business marketing ideas to stand out from the competition. Optimizing the UI of your store is important to keep your visitors engaged in your store and to enhance customer retention and conversion it is your primary responsibility to focus on improving customer experience.

While retail businesses have suffered during the COVID-19 pandemic, eCommerce brands with a diversified online presence have witnessed a remarkable growth trend in the business.  When done correctly, marketing can be a big boost to a company’s bottom line. When done incorrectly, however, it may feel like throwing money into a burning pit.

I am sharing 4 eCommerce brand marketing strategies to fuel your business growth in 2021. I’ve compiled a list of suggestions based on the current environment where businesses cannot afford to lose any of their potential buyers.

  1. Comprehend Live Chat on the website

Ecommerce customers are more likely to choose live chat support over email and phone because it enables them to connect with customer service representatives in real-time. Furthermore, live chat is fast and friendly and is listed among the best customer support communication channels.

When customers are more likely to shop everything (most of it) from online stores, it is needful to provide better customer service. Hence incorporating live chat via social media messenger will keep you aware of the customer’s needs and pain points.

  1. Provide logistics and embrace home delivery

If a customer relies on your eCommerce brand for shopping during a pandemic, you have to focus on several parameters that influence the customer decision like delivery service, date and time of delivery, hygiene measures, etc.

Embrace home delivery on your eCommerce store and follow all the hygiene measures to stand out from the crowd. This will give your brand a unique identity and will create a positive impact on your customers.

Read: How you can start home delivery services on your eCommerce store.

  1. Return policy is a good business practice

For your eCommerce brand, providing a return policy with defined rules will influence the shopping decision of your customer. If your eCommerce brand does not have a return policy then there will a huge uplift in bounce rate.

Return policies are the guidelines that retailers set up to govern the process of consumers returning or exchanging unused or faulty goods they’ve already purchased. Return policies are an extension of the customer support provided by retailers, and as a result, they appear to be somewhat liberal.

  1. Invite feedbacks and highlight them

Customers who shop online want to make an informed decision. That’s why so many people depend on feedbacks and reviews for local businesses or star ratings when they shop on the eCommerce giant’s website.

You will increase consumer trust in your eCommerce brand by actively soliciting feedback and encouraging consumers to leave product reviews on their website. Providing incentives is the best way to motivate customers for dropping a rating and review on your store.

Conclusion:

This year will be awesome if you implement these four suggestions in your eCommerce brand marketing and customer service strategies. Remember that you can learn more about marketing for your brand in the eCommerce article section, and the KnowBand team is here to help you find new ways to add value to your company.

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