Tag: Magento Mobile App Builder

10 Most Important Things you Need to Know about Magento 2 Marketplace Module by Knowband

The marketplace is the only platform where you can find all the required stuff under one roof just like ‘Amazon’-the world’s largest online marketplace. The opportunity in the marketplace business is at the peak and after the pandemic, many start-ups around the globe are taking a lot more interest in the marketplace business model.

There can be two ways one can build or create their own multi-seller marketplace.

  • From the scratch by coding: by developing marketplace software using coding languages like PHP or other.
  • On an existing eCommerce platform like Magento, PrestaShop, Shopify, Opencart, WooCommerce, etc.

The former needs lots of money and technical expertise while the latter can be done without any professional coder. If you are a beginner then you must use the existing eCommerce platform rather than starting from scratch. The best solution to create one is Knowband’s Magento 2 Marketplace module which is developed by professional coders with all the technical expertise. We have added several unique features and tailored the extension in a way that it can satisfy the demands of the admin, vendor, and the customers in all possible way.

1.     Who can sell on Magento 2 Marketplace?

Marketplaces are the platform where third-party sellers offer their products for sale. And, Marketplace module for Magento 2 allows anyone, literally anyone to register as a seller. The front end of the Magento Marketplace has a seller registration page from where any visitor can register as a vendor.

The seller request needs the approval from admin and once it is done, sellers can sell!

2.     Add Several Membership Plans

After the seller registration, the seller has the choice to opt for a membership plan. You can create several membership plans based on the number of products a seller can upload and the valid number of days like a monthly plan or yearly plan for which the plan will be activated.

The store owner can charge some amount to sellers as membership fees.

3.     The vendor can manage Inventory

In order to start selling in minutes and control their inventory within your marketplace, your sellers should add their own products. In Magento 2 Marketplace extension, each seller has its own order control panel called a seller dashboard for handling customer orders, and customers can buy from several sellers at once.

The product list for the in-stock product can be auto-updated as it has inbuilt cron functionality.

4.     The seller can upload Products in bulk

The bulk upload of the product list is possible with Magento 2 Marketplace Module and the seller can upload .CSV file from the dashboard. This will reduce the extra time spend on product listing and this can be done effortlessly.

5.     Order handling by both admin and sellers

Both the owner and the associated seller would be handling the orders placed on the marketplace. The vendor can see the orders in the seller dashboard, while the admin can see all the orders in the admin panel of the Magento 2 marketplace module. You can change the order status, mark an order as shipped, pending, etc.

Furthermore, the store owner may decide to allow or forbid the sellers from handling the orders with the help of Magento 2 Multi-vendor marketplace module.

6.     The shipping system

The seller can add shipping options: The Magento 2 Marketplace module enables sellers to integrate their own shipping options. With the aid of this, they can add many shipping options to their goods and chart them.

Admin can add shipping options: The module also helps the administrator of the store to add different shipping options for the sellers.

7.     Payment flow structure

Making the on-time payment is an issue when there are many sellers but cron automated payment functionality releases the burden completely from the admin’s head.

The store owner may enable automatic seller payouts that automate the payment request process. Admin may either use cron URLs for this setup or use the “Process Paypal Payout Status” cron directly.

Also, the sellers are entitled to make payout requests for the balance. The admin can approve the payout requests manually with a single button click, making it easy for the admin to manage the Magento 2 Marketplace operations.

8.     Effortless Commission Management

The sellers’ commission can be configured by the admin on three levels.

  1. Global commission: All marketplace sellers will be subjected to the Global Commission Rate. For instance, if you add 20% as global commission then it will be fixed for every seller and every product listed on the marketplace.
  2. Individual Seller Commission: The commission fee can be charged differently on the seller level for individual sellers on the Magento 2 Marketplace.

The priority is set to the seller wise commission option.

  1. Category Wise Commission: Third and the last way to charge the commission is category wise. Store admin can set the default commission on the categories.

The admin can see the commission earned order wise from every seller.

9.     Default email templates

It is necessary to notify the sellers and customers about the order updates on time. There are several default email templates in the marketplace modules for the Magento 2 platform that are pre-crafted for sending different updates.

We listed several email templates in our Magento 2 marketplace module’s backend which can be used for sending notifications to sellers and customers. Using this plugin, the admin can edit any email template right from the admin panel. Multiple languages support all the email templates.

10.Versatile Approach and compatibility

The module is compatible with all Magento 2 themes. It supports multiple languages that can help you sell globally. Many Magento 2 extensions are compatible with Magento 2 Multi-vendor marketplace module. You can even create your mobile app using Magento 2 Mobile App Builder.

More to offer:

There are various seller details that can be monitored by admin like best-selling products, product and seller reviews, transactions, earnings, orders received by individual sellers, and much more. The marketplace module has many other features that can help you create a marketplace on Magento 2 platform. Refer to the user guide or the video tutorial for the same.

Final Words:

It’s becoming easier to build an online marketplace, and with accessibility comes stiff competition. However, that’s nothing to be afraid of. You will make your marketplace site stand out from the crowd and beat the competition with the best blend of techniques for what you’re offering. Knowband’s marketplace solution can help you launch your online marketplace from the beginning to the end.

Now you know the important features of the Magento 2 Multi-vendor Marketplace module and I hope this article was helpful to you. Drop a line in the comment section if you like it or write to us at support@knowband.com  if you need any assistance in creating your marketplace.

Knowband also developed the marketplace module for OpenCart, Magento, and PrestaShop platforms.

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7 Magento Extensions You Should Not Miss Out On This Black Friday

Black Friday is just around the corner. While online shoppers are desperately waiting for the occasion to arrive, e-retailers are making sure that they do not miss any opportunity to achieve sky-high sales on this Black Friday. From designing the website as per Black Friday to running attractive deals and promotions, merchants have tick-marked every option in their Black Friday checklist to catch the holiday spirit.

Magento Extensions for Black Friday

In this article, I have listed down 7 Magento Extensions that you shouldn’t miss out on this Black Friday. Have a look.

1. Magento Spin and Win

Magento Spin and Win extension adds a gamified interface to your website in the form of a spin and win wheel. The “Spin to Win” popup asks users to try their luck by spinning the wheel and win some exciting rewards.

The extension helps you with more user engagement and makes it a better way to catch the email address of your visitors rather than conventional pop-ups.

Set a Black Friday theme for this engaging pop-up and shoot up your conversions.

Check out this extension for Magento 2 as well- Magento 2 Spin and Win

2. Magento Mobile App Builder

Magento Mobile App Builder extension transforms your Magento Website into a native mobile app for both Android & iOS.

The extension helps you with enhanced online shopping experience for your customers by reducing the hassle of visiting the website by typing its URL on the search engine. Magento Mobile App Builder makes it a one-click task.

It is a feature-packed extension that offers Home Page layout optimization, Social login, Fingerprint and OTP login, Zopim and WhatsApp Chat Support, Unlimited Push Notifications, Convenient Checkout, etc.

Apart from these, it lets you sync your website content into a mobile app in real-time and supports multiple shipping and payment methods.

So, launch a mobile app for your website and double your sales volume on this Black Friday. You can customize the look and feel of your mobile app by setting up a Black Friday theme.

Check out this extension for Magento 2 as well- Magento 2 Mobile App Builder

3. Magento Gift Card Manager

Magento Gift Card extension adds a gift card section to your Magento website and lets you provide a range of gift cards to your customers. You can set up gift cards for multiple occasions like Birthday, Anniversary, Black Friday, Cyber Monday, etc.

The extension ends the customer’s time-consuming search for a perfect gift and helps them gift a desired/occasional gift card to their loved ones.

Digital Gift Cards have brought humongous sales for eCommerce merchants. You can expect higher sales too. Get the Magento Gift Card extension today.

Check out this extension for Magento 2 as well- Magento 2 Gift Card Manager

Also read: Why Digital Gift Cards are important to your business?

4. Magento Abandoned Cart

Magento Abandoned Cart extension helps you recover your abandoned carts by sending follow-up reminders to the abandoned cart users.

You can set the duration after which the cart is assumed to be abandoned, and then send abandoned cart alerts to those users about the pending items in the cart. You can include the discount in your follow-up emails and encourage the prospects to complete the purchase.

Recover your lost sales on this Black Friday and scale-up your conversion graph. Though you cannot convert all abandoned carts, even a few conversions would make up for good revenue.

Check out this extension for Magento 2 as well- Magento 2 Abandoned Cart

5. Magento Web Push Notifications

Magento Web Push Notifications extension is an amazing tool to increase your website traffic and drive more sales.

The extension allows you to send website notifications to your subscribers even if they are not present at your website and is supported for both mobile and desktop. (Subscriber here refers to the visitors who have approved to receive notifications)

With Magento Web Browser Push Notifications, you can announce abandoned cart alerts, product price alerts (drop in product price), Product back-in-stock alert, Order Status updates, etc.

Ask visitors to subscribe to alerts and make them grab their desired product instantly on your Black Friday sale.

Check out this extension for Magento 2 as well- Magento 2 Web Push Notifications

Also Read: 6 Major Benefits of using Web Push Notifications in eCommerce

6. Magento Affiliate and Referral Program

Magento Affiliate and Referral Program extension adds an affiliate section on your Magento website and allows your visitors/customers to register as an affiliate partner.

Once registered, the user gets a commission for every successful referral; which can be a new user registration, order placement or both.

The extension encourages word-of-mouth marketing and boosts brand awareness. Run enticing offers and let your affiliates do the marketing for you for this Black Friday. It helps you acquire new customers and increases your sales.

Check out this extension for Magento 2 as well- Magento 2 Affiliate and Referral Program

7. Magento Return Manager

While you would be capturing a huge number of orders on this Black Friday, there would surely be a few returns and it can get extremely difficult to manage them in the busy shopping hours. Avoid this headache with Magento Return Manager.

Magento Return Manager extension helps you manage your eCommerce returns conveniently. Apart from the usual refund and replacement choice, it offers store credits worth the product amount which a customer can utilize on his future purchases.

The extension speeds up your return process and helps you with improved customer loyalty and customer retention.

Check out this extension for Magento 2 as well- Magento 2 Return Manager

The Bottom Line

Do not miss any chance to grab a sale. Check out these 7 Magento Extensions and maximize your sales on this Black Friday.

Hope you get the best out of these Magento Extensions.

If you need any assistance on any of these extensions, do not hesitate to drop a comment below or mail us your query at support@knowband.com

7 Magento Extensions to capture Holiday Sales

Mark your calendar for the coming holiday season. It is time to start preparing your ideas and strategies to capture more holiday sales this season. Online businesses are grabbing huge sales every year during the holiday season, and you should not miss it too.

If you own a Magento 2 store and wondering which Magento extensions you should focus on in this holiday season, here are the 7 Magento extensions that I highly recommend implementing on your Magento and Magento 2 store to capture holiday sales.

1. Magento Spin and Win

Magento Spin and Win makes it to the top in our list of Magento holiday extensions.

Though the Spin and Win popup majorly focuses on creating more user engagement and growing your email list by providing a gamified experience to customers, you can capture huge sales with it by making it more appealing in the coming holiday season.

Magento Spin and Win extension provides you with the option to design your popup for various occasions. It comes with pre-existing themes for Halloween, Christmas, New Year, etc. You can adjust the look and feel of your popup in accordance with the occasion.

A popup having a holiday theme will draw more user attention during the holiday season. People would be excited to spin the wheel and earn some offers and discounts.

With this approach, you would be able to catch the holiday spirit and grab more holiday sales. Not to forget your email list would witness a lot of new entries.

Check out this extension for Magento 2 as well- Magento 2 Spin and Win

2. Magento Mobile App Builder

Enhance the online shopping experience of your customers by launching a mobile app for your Magento website.

Magento Mobile App Builder converts your website into a user-friendly mobile app (Android and iOS). Talking about its key features, it offers Real-time synchronization of the website into app, Home Page Layout Optimization, Fingerprint Login, Zopim and WhatsApp Chat support, Unlimited Push Notifications, All Product type support and much more.

If you are aiming for a high sales count in the coming holiday season, you should definitely go with this Magento extension.

Check out this extension for Magento 2 as well- Magento 2 Mobile App Builder

3. Magento Gift Card Manager

Moving forward in the list of Magento holiday extensions is Magento Gift Card Manager.

The schedule is hectic during the holiday season and people do not get enough time to purchase a gift for their every close one. This is when Gift Cards make things easier. Gift cards are the best option for last-minute shoppers.

A digital gift card is a one-stop solution for those who do not want to feel the burden of choosing gifts and spending hours in the search for a perfect gift.

Magento Gift Card Manager comes up with multiple gift card templates like for Halloween, Christmas, New Year, etc. You can create your own gift card template to give it a festive touch. Occasion based Gift Cards capture huge eCommerce sales.

If you do not have the gift card functionality, set it up today to grab holiday sales in the coming season.

Check out this extension for Magento 2 as well- Magento 2 Gift Card Manager

Read:

Get more Holiday sales by setting up a Gift Card section on your store

Why Digital Gift Cards are important to your business?

4. Magento Facebook Share and Win Discount

Social media has around 3.6 billion people user base and 1.69 out of which are registered users on Facebook. Share and win Magento extension for Facebook is the one that can help the e-merchant to offer a fixed or percentage-based discount if the customer shares the store product on their social media account. The customers will be receiving a coupon code if they share the store product on their Facebook wall or with a friend over Facebook messenger.

Thus, the offer encourages customers to promote store products without any extra efforts. This increases customer retention and brings new customers to the store. Facebook share and win for Magento and Magento 2 is one of the easiest ways to increase brand awareness.

Checkout this plug-in for Magento 2 as well- Facebook share and win a discount.

5. Magento Automatic Related Products

If you are looking for a Magento extension which can help you doing cross-sell then the best strategy which can work will be showing related products to the customers. Magento’s Automatic Related Product extension helps to cross-sell the store’s other products. Depending upon the product view or purchase statistics, this extension displays relevant products.

With Automatic Related Product Plugin, Magento 2 store owner can highlight the best-selling or new arrival pieces. This plug-in improves the up-selling and cross-selling of items from the shop.

To know more about the features and benefits you can refer to the product page of Magento Automatic Related Products extension.

6. Magento Affiliate and Referral Program

The “Refer and Earn” scheme works the best during the holiday season. It is the time when people shop the most and look for the sites offering heavy discounts. Therefore, the referral program, in this case, brings more sales, if you ask your users to refer your Brand to other people.

Magento Affiliate and Referral Program extension allows users to register as an affiliate on your store. After successful registration, the affiliate partner can share your website link to his/her audience through a referral code, a referral link, or share it on social media or via email.

You can also assign vouchers to the affiliate partner. The affiliate can share that voucher code with his known people and ask them to use that code while they shop. After a successful order, the affiliate will receive the incentives as set by the store merchant.

Check out this extension for Magento 2 as well- Magento 2 Affiliate and Referral Program

7. Magento Store Locator

The holiday season grabs countless orders, due to which customers face delays in the delivery. When the delay extends more than usual, it creates a sense of frustration among customers. This is where Magento store locator can prove beneficial for you as well as your customers.

Magento Store Locator extension allows you to display your store locations on the front end of your website. While purchasing a product, a customer can choose his nearest store and pick up the order when it reaches the location, to avoid late delivery.

People expect to receive the product as fast as possible during the holiday season. You can save their important time by implementing the store locator extension on your Magento store. The pickup facility will surely mark a change in your holiday sales graph.

Check out this extension for Magento 2 as well- Magento 2 Store Locator

Have any doubt in any of the Magento extensions? Feel free to ask by dropping a comment below or you can mail us your query at support@knowband.com

I hope these Magento extensions for the holiday season provide a big boost to your online business. You can look out for some more Magento extensions in our store.

Best wishes for your year-end sales.

This might also interest you:

10 Halloween Marketing Ideas to Uplift your Sales this October

Knowband’s list of modules to look out for this Holiday season

13 Marketing Ideas to boost your Holiday sales

3 Magento Extensions to acquire customer data

Magento Checkout Extensions that can tackle abandoned carts on your Magento site

Key Factors to Consider Before iOS App Development

The rapid rise in the mobile technology and its influence on the users has led the eCommerce businesses to take a leap from desktop to mobile sites and apps. Bringing the entire store readily available to the online shoppers whenever they need is one of the ways to flourish over the industry. This is why upgrading your business from eCommerce to m-commerce is a must. The popularity of mobile app is also at it’s peak. With an overall user base of 4 billion, it has proved to be a significant area where the online stores can develop an app and reach out to the potential buyers.

The best part of technological advancement is that this up-gradation can now be done with minimal hassle. There are mobile app builder extensions available for the various platforms such as Prestashop, Magento, OpenCart and others. Though, the popularity of android app is on peak but at the same time the iOS users also share an appreciable contribution to the online marketing. The user base of iOS contributes to 20% of the overall mobile users which is a huge number when trying to take over the market.

The app developers need to make sure that the app they develop for Apple app store must meet certain criteria before launching them. In order to be sure of launching a better iOS app that reaches to the users faster and convince them to make a purchase several key factor must be kept in mind. These small details may create a big difference.

Let’s take a look at some of the top things you should be careful about when developing your mobile app for Apple’s iOS platform.

Do some ground research

The app developers might not consider this fact but the iOS apps are meant to make a sale in the store. Unlike the play store where the android apps can be easily made available in the market and reach the users, the iOS apps are meant to be sold. Therefore, these apps are handpicked by the authorities themselves. They don’t want any app to be a part of the iOS user community that doesn’t sell itself. A well research and forward planning must be done by the developing team before launching the app. They must consider all the aspects of the app which may jeopardize the success that they could have made using the app.

The app must be original

Using the already picked concept and developing an app out of no originality will land you in a situation where the app may not be able to make it to the market. Thus, the app developers must take their time, use some hints from other successful apps and try to build an app that is based on the original concept. That kind of approach will guarantee that you do not make profit on the App Store, and that your app will never be successful. Since the club is so elitist, there are a lot less apps in general than you would find on the Play Store. This makes it easier to spot unoriginal apps and call them out. Using a previously successful concept will lead on to negative response from the customers and the chances are that the Apple store authorities may discard the app as it has not the features to make out large impact among the users.

Enable better features

It is also one of the established fact that the App introduces some of the most advance features with their phones. Therefore, it becomes equally important for the iOS app developers to keep the users preferences in mind and iOS trends in mind. They must try to match the latest features that are introduced and the app must give the users a taste of their phones better features. The users will like to test that features and will make use of your app for this purpose. The success of some of the apps is often based upon this concept.

Test your app

The app is made to find a spot where the customers pay for the service. It might not be possible at few instances that the developers are able to trigger all the mistakes that are incorporated in the app. This demands a lot of testing and checks from the developer site. The use of a 3rd party or a dummy user crowd can be mad which can use the apps and check for its feasibility in the store. It is always a good thing to delay the launch of the app than to make it available early and cause a damage to reputation due to the presence of different bugs and issues faced by the users.

Let the feedback roll in

Feedbacks are a part of better marketing. The app developers might think that their app is best and fit for the users but this may not be the real case. Thus, taking the advice from the fellow developers and putting the app to beta testing might help a lot in improving the app quality. Any feedback is a good feedback, no matter in what form. Take advice and suggestion from the concerned people who might give their valuable suggestion in improving the app and may encounter some of the issues which you might have skipped during your observation. This helps in delivering an app that is useful for the users.

Over to You

There is always the room for development and if you are planning to launch an iOS app than there are several things you must keep in mind. The mobile store can definitely improve your business chances. A good app is appreciated by users, suggested by enthusiasts and promoted by the Apple store itself.

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How can a Mobile App help Rekindle the UX of a eCommerce Store?

There have been a significant change in the behavior of the online shoppers. The shift in the preference from the desktop to the handheld devices is one the trend that has compelled the eCommerce websites to upgrade their store into a much feasible option for the customers. With the growing popularity of the mobile phones in the last decade, it has become one of the most common mode of communication among the people. In order to target the right audience, the web store owner needs to opt method that would help them to reach out to maximum number of customers and at the same time also provide them convenience to make purchases. This is the reason why going from eCommerce to mCommerce is a must for the e-merchants. The aim to retain maximum number of customers to the web store is highly fulfilled by using the mobile app for accessing the web store.

Thus, the situation demands for a mobile app in order to keep the growth of the web store maintained. A mobile app also makes sure that the customers need not to put extra efforts in order to reach out to the desktop site and make a purchase. The mobile apps are portable and highly reachable which makes it a better approach for the web store to market ad at the same time an easy way for the customers to shop.

Discussed below are some of the important aspect that must be incorporated in a mobile app for better results.

1. Market development along popular platform

The mobile app is going to be popular only if the store makes a proper and refined strategy before deciding to launch the app. The trend in the market and the popularity of different platforms must be taken into consideration. If we take a look at the records, then, we can realize that there is a rise in the number of iOS users. It has seen a tremendous rise and with the coming time, they are more likely to grow. Hence, proper research must be done in order to target the right customer base. Extra effort must be put to study the market trend and customer behavior. The analysis result can, then, be incorporated in the mobile apps effortlessly with the help of mobile app builder for Android and iOS. It helps the store owners to convert their website into a complete mobile app on a button click. There are plugins available for different eCommerce platforms such as Prestashop, Magento, OpenCart, Magento 2, WooCommerce and others.

2. Availability of interactive features

In order to make the mobile app more engaging the web store needs to provide it with interactive features. The better features incorporated makes the mobile app more engaging for the customers. Thus, the web store must try to make mobile app more interactive. The easy checkin and checkout options along with simple and uncluttered navigation is inevitable if you want to ensure customer retention. Along with this, the options of wish list, order tracking, and multiple payment, as well as shipping choices, are other features that you make m-commerce a success for the online vendors.

3. Better browsing with different options

The web store must try to make browsing in the mobile app more easily. The customers prefer to use a mobile app because they want to access the web store without going to desktop sites, therefore, they want easy and better navigation. Thus the mobile app must be oriented towards fulfilling the customer’s requirements. Some of the features that would help the customers in better navigation of the web store would be social login and instant delivery options. These type of features makes sure that the customers don’t need to invest a bunch load of their time in making decisions about entering or checking out the web store instead can browse the web store.

4. Multiple language support

One of the important things that the web store needs to keep in mind would be that if they want to target the customers than they need to aim for bigger targets. In order to be able to do so, the mobile app must be multi-lingual so that it can be accessed by the people over a large portion in the eCommerce community. The web store must follow the policy of making it large by targeting the large. The multilingual mobile app helps people from different ethnicity to connect with the web store and make better sales on the products to worldwide customers.

5. Simple re-marketing features

The concept of promotional marketing is too mainstream. In recent times, the customers have stopped to give a separate concern to check for the growth of the marketing of mobile apps. Therefore, the mobile app must be able to promote itself while the customers are browsing the web store using the mobile app. The mobile app must be covered with various features such as deals and sales section where the customers can avail various offers depending upon timely interval. This type of features helps in making better customers for the web store and the customers are likely to make use of the mobile app in order to make a purchase.

6. Custom Design Options

Your app home screen is the soul of your app. You must try to keep it interactive and uncluttered in every way possible. KnowBand understood this concern and brought flexible home screen in eCommerce mobile app. The store admin gets the complete designing access in the module backend with multiple attributes and elements. The complete mobile app layout can be simply changed with captivating themes and font styles.

The eCommerce Mobile App Builder permits the store admin to create the various home screen layouts for multiple events and coming occasions. All the pre-saved layouts can be used further whenever required.

Over to You

The web store must be concerned about developing a mobile app that is capable of delivering the best for the customers. The mobile app highly affects the growth of the web store and if properly delivered the mobile app will surely help the eCommerce store owners to make a better profit. The mobile app also helps the web store to reach out to a maximum number of customers and make better conversions in the web store.

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5 Immediate Advantages of the Mobile app builder by Knowband

eCommerce store owners are always in search of better alternate to connect with the customers. The immediate need to make the web store attractive and more engaging encourages the sellers to keep the web store updated. Most of the time, a customer prefers to make a purchase from a web store if the product of his/her interest is readily available. Thus, bringing the entire store into the pocket of the customers is a must. Thus, upgrading the eCommerce website on the mobile platform is a must.

It won’t be wrong to state that the mobile commerce is the latest development in the eCommerce scenario. The mobile phones have proved to be a great step in making online trading easier for the sellers. The easy accessibility and reachability of the mobile phones makes shopping effortless for the customers. The shifting trend of desktop sites towards mobile apps is proving to establish new milestones for the eCommerce store owners.

If you are a web store owner and want you want your products to reach out to more potential buyers, then, Knowband’s Mobile app builder for Android and iOS may enable you in doing so. The multiple features provided by the applications prove to be a better way to engage more customers and enhance your store’s conversion. According to a survey, “54% of the customers prefer mobile apps to make purchase over desktop sites”. Thus, it’s always a better option to get a new head start to your business with better options. Mobile apps are currently trending and has proved to be an effective option to feature your products in the market in a much better way.

Let us discuss some of the feature of Mobile app builder which can help the web store in touching new heights.

1.  Customizable

The web stores may deal in sales of various products and items. Thus, every store owner has different expectations from the mobile app to gain better response. The mobile apps that are developed are fully customizable. The store owner has the full control over all the features starting from the look and feel of the mobile app to the checkout options. The sellers can make sure that the store has multiple features which describe the thought process of the seller. The representation plays a key role in binding the customers, thus, using mobile app builder to get a mobile app assures greater customer retention and app visibility.

2.  Attractive

Any seller would expect the store to look attractive and engaging. Thus, the multiple theme layout and color combinations offered by mobile app builder makes it sure for the seller to express the product identity in the most advanced form. The store owner get full liability to select the store theme and match them with different products and categories to fit in. Apart from the theme layout, the very immediate need of the customer is to connect with the web store and the products or services that it offers. The retina ready display and the uncluttered layout of the application ensure best user experience. Thus, aiding the visitors in making their purchase decision. Moreover, the mobile app builder offers comes with a number of alluring themes. The admin can choose the one that he find interesting.

3.  Compatibility

The introduction of different types of hand held devices and the platforms that they run on has made it tough for the merchants to reach out to their prospective customers. Our mobile app builder has made it easier for the store owners in making sure the seller is connected to customers irrespective of the platform or mobile they are using. It supports the mobile app to be compatible to multiple devices like Smartphones, tablets, iPads and others. In addition, it supports most of the eCommerce platforms like Prestashop, Magento, OpenCart, Shopify and others which are currently trending in the market. No matter if the customer is using Android or iOS in their mobiles, the mobile app builder develops the app to be compatible with all the OS. This helps the customers to access the web store throughput without any difficulty.

4.  Allows the admin to stay in touch with the customers

The mobile app builder by Knowband helps the admin stay in touch with the customers 24*7. The push notification allows you to keep them informed about the activities of the store. The task of making marketing easy for seller and customers is well maintained and the smooth running of the store via mobile app is maintained. The live chat option can help your sort out the queries of the store owner then and there. The real time interaction ensure at par customer engagement.

5.  Additional features

Any product is incomplete if it doesn’t provide any additional features to make it better. The mobile app builder enables the mobile apps to be compatible with multiple languages. The RTL language feature of the mobile app allows you to take your business at an international platform. This is one of an inevitable feature to ensure that the mobile app is a success in the Middle East Asian countries and the gulf countries where customers prefer store interaction in Arabic and Hebrew rather than English. Over it, the automatic synchronization also enables the store owners to keep the products on app updated with respect to desktop site.

Over to You

The mobile app builder is a complete package, which provides immense features for the web store to grow more and better using the mobile apps. Thus, it keeps the sellers in trend with the market and keep their customers updated about the store in a much better and convincing manner.

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5 Recent Market Trends in Mobile eCommerce

The introduction of the mobile phones to eCommerce is not new. The rising popularity and the easy access to mobile phones have compelled the eCommerce store owners to take their businesses to the mobile platform. After all, mobiles do serve the purpose of making shopping fun and convenient for the internet users. The mobile store helps the customers to browse eCommerce store with much more convenience.

As, the number of mobile users is growing day by day, it has become an effective way for the eCommerce store owners to connect to their customers in a more defining way. One of the advantage of using mobile apps is the large access to mobile phones. Thus, it helps the sellers to reach out to maximum people and at the same time it helps in boosting the sales and make better conversions.

While this has opened up an ocean of opportunities for the merchants, the introduction of eCommerce players and the ease of upgrading the business into m-commerce has increased the competition. One of the biggest hacks to stay of the competition is to keep yourself in line with the market trends and technological advancements. For the eCommerce business runners, here are some of the latest market trends in m-commerce that you need to consider in order to stay abreast with the customer expectation.

The time spend on mobile apps is expected to increase

There have been a steady rise in the number of smartphone users in the recent past. This has made it inevitable that mobile commerce is not just a fad, but an unavoidable trend. In addition to this, 85% of the mobile time are spend on the applications. This indicated that having a mobile app for your eCommerce business is a must.

Location-based content curation

With the introduction of 2016, there have been an increase in popularity of the voice search. Along with this, the location-based services are on a rise and will continue to lead the market in the years to comes. Hence, the content of the mobile application for any eCommerce company needs to be curated with these two aspects in mind. The content of the mobile app should have location reference. Along with this, instead of targeting keywords, the content should provide the solution of the queries being searched by the target audience. The voice searches include questions such as ‘Chinese restaurant near me’ and other such queries. The contents should be updated accordingly.

Easier navigation a must-have

Not just in the eCommerce ecosystem, even in mobile commerce, 1 out of 4 customers are expected to abandon the cart if they find the store navigation complex. Thus, this adds to the need of focusing on the mobile apps. While the mobile responsive websites will continue to outpace the application as they do not require any installation, they are more likely to annoy the visitors with complicated navigation. The mobile apps, in this case, will prove handy in curbing the cart abandonment.

The need to bring the store in the customer’s pocket

As per a recent report of Google, the ‘Right here’ and ‘Right now’ requirement of the online shoppers are on a rise. Moreover, 50% of the smartphone users are likely to place their order immediately. They not just want the load time of the web store to be less, but they even wants the stores to be at their arm distance. Thus, the online retailers need to bring in the entire website in the pocket of their target audience. What can be better option that having an app for your business. Moreover, the application should sought at making the shopping experience easier and fun for the consumer. Easier check-in and checkout process with social login options will ensure greater customer retention.

Social engagement is a must

Even in the m-commerce ecosystem, the social media platforms are more likely to steal the show. Overall, 60% of the consumer times spent on social media is on mobile. Hence, the mobile application for the eCommerce businesses should be optimized to tap this audience. Promoting the app on these platforms and incorporating deep links and other features in order to increase the number of downloads is a must.

Having discussed the above-mentioned trends that are expected to follow in the m-commerce industry, it is now time to elaborate how can a mobile application help your business model. If you are a Prestashop site owner than you can easily switch your web site to mobile app by using Prestashop Mobile App builder module. Knowband offers an easy and effortless module for that can help you take your eCommerce business to the next level. Similar extensions are available for Magento, OpenCart and other platforms as well.

Let us take a look on some of the evolution in mobile eCommerce which can help the stores to grow more and better.

1.  Better traffic

The accessibility of mobile phones has grown up to more than 3 billion peoples. Thus, it ensures that more users can help the seller in re directing a better crowd to their stores. The introduction of m-commerce can help the web stores to get a better traffic on their stores which will be a good sign for better sales. It also helps in making more conversions.

2.  Reachability

Mobile phones are reachable at almost every place. Customers don’t have to reach out to desktop sites in order to make a purchase. They can easily reach out to their mobile phones and make purchase. It has helped the seller to reach out to maximum potential buyers who would have otherwise given a second thought of making a purchase. A better option to make purchase will surely help the seller to reach out more.

3.  Convenience

Mobile apps are more convenient when compared to desktop sites. One of the immediate advantages of mobile apps is the convenience. Most of the time a customer will hesitate to go through desktop sites and make a purchase. With the introduction of mobile aps marketing has become way too easy. The customers can now reach out to their mobile app any time and make a purchase on any of the product they like. It has helped the customers to make immediate purchase.

4.  Direct sales

Mobile apps helps in making direct sales. The visitor can use the mobile app to browse the web store and see the product and make a purchase. Unlike, desktop sites where they have to go through all the products and then settle down for their likes after searching many options. Mobile apps provide direct approach to get the products. The customers just has to select category and make a purchase. It just gets better with using the mobile apps for customers in order to make a purchase.

5.  Better approach

Seller always keep the customers experience as priority. If the customers have a better experience with a web store than they are more likely to visit the store again. Thus, keeping this factor in mind the seller need to make a better approach to reach out to customers. The customers can visit the store using mobile apps making a purchase and getting better deals. Thus, mobile app ensures a better marketing opportunity for both sellers and the customers.

6.  Social Sharing

One of the best feature provided by the mobile apps is social sharing. Most of the time when a customer likes the product they want to share it with their friends, thus mobile apps prove a great way to do that. They enable the customers to share the products with others. It helps in promoting the product even without the seller promoting it directly. The mobile apps are quite handy and can always be used to grow market. The social feature of mobile apps makes the store more prone to growing and get better sales.

Conclusion

Most of the time a customer would like to make purchase through mobile apps due to better convenience. Hence, the seller must be oriented towards providing customers with better services. The m-commerce is taking over the market rapidly and if a store owners doesn’t change with trend than they are most likely to lose a large portion of potential buyer. It will reduce the sales made.

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