Tag: Customer Engagement

Zrali: Redefining Online Fashion Shopping With Knowband’s Mobile App Builder

Zrali, the emerging fashion-tech brand, brings stylish and affordable global fashion to African and international shoppers. Selling shoes, handbags, clothing, and accessories, Zrali attracts thousands of online visitors each month.

Zrali was created with a simple idea in mind: fashion should be stylish, affordable, and connected with technology. Starting with fashionable shoes to fine handbags and other things people need in their day-to-day life, Zrali had a vision of introducing global-style shopping to the African customers while also expanding business worldwide.

The site showcased a stunning range of products and supported multiple languages (English, French, and German) as well as various currencies (XAF, EUR, USD, GBP). However, Zrali recognised that modern customers increasingly prefer shopping through mobile applications rather than traditional websites.

Zrali wanted a mobile app that would help them reflect their store identity, connect with people instantly, and give them a user-friendly app experience without incurring high development costs.

And that’s where the PrestaShop Mobile App Builder by Knowband came in.

Why Modern Customers Need More Than a Website

Although Zrali’s website was professional and well-designed, customers increasingly sought faster, more personalised experiences. The Zrali Team identified several key challenges:

  • Mobile users found it hard to browse the website, especially while travelling or during short breaks.
  • Many users wanted a dedicated app to browse products easily on their phones.
  • Important features like push notifications were missing, making it harder to keep customers engaged.
  • To stand out in the competitive fashion market, Zrali needed a more interactive experience than a regular website.
  • The goal was to reduce bounce rates, increase time spent on the site, boost sales, and build customer loyalty.

A mobile app was the next step, but Zrali wanted to avoid hiring developers and spending months building it from scratch.

How Zrali Gained a Mobile Advantage

Zrali partnered with Knowband to create a customised mobile app using the PrestaShop Mobile App Builder.

This ready-to-use solution allowed the team to launch the app quickly, and it is now available on the Google Play Store and App Store.

The mobile app reflects Zrali’s fashion identity, sleek, modern, and visually appealing. Importantly, it is fully synchronised with the PrestaShop website, ensuring that inventory, prices, orders, and products are updated in real time.

How the App Elevated Zrali’s Shopping Experience

Smooth Syncing: The mobile app automatically displays all the product updates, prices, and stock changes on the Zrali site.

Multi-Language and Multi-Currency: Cameroonian, European, and other shoppers can shop in their own language and own currency.

Push Notifications: Zrali can also provide customised messages to the customers, like deals, abandoned carts, etc. Hence, they re-engage the customers.

Quicker Checkout: Moreover, with the help of social login, fingerprint login, multiple shipping and payment methods, Zrali provides easy and fast checkout as well.

Modern UI/UX: Zrali also provides customers with trendy designs in a grid format, banners, and sliders, keeping the customers busy.

Social Login: Customers can create their accounts through Facebook and Google. Hence, they do not abandon at the last moment as they find it easy.

Ads Integration and GDPR Compliance: Trust and revenue are guaranteed for Zrali with GDPR compliance and AdMob integration.

Results After Launching the Mobile App

Within just a few weeks of launching the Zrali Mobile App, the impact was clear:

  • Browsing Time Doubled: Customers spent twice as long exploring collections because the app was faster, more interactive, and easier to use than the website.
  • Conversions Nearly Doubled: Faster navigation, a simplified checkout process, and increased trust led to significantly higher sales.
  • More Repeat Buyers: Push notifications helped re-engage customers, boosting repeat purchases.
  • Higher Customer Satisfaction and Loyalty: App reviews showed increased satisfaction as users enjoyed a more personal and interactive shopping experience.
  • Instant Access to Exclusive Features: Shoppers could access curated collections, special offers, real-time stock updates, and enjoy multilingual and multi-currency support.

Overall, the mobile app made shopping smoother, faster, and more convenient, exactly what Zrali aimed to provide for their customers.

Celebrating Zrali: From a Website to a Mobile Fashion Brand

By partnering with Knowband, Zrali has transformed from a promising fashion website into a mobile-first brand that truly connects with its customers.

The mobile app enables Zrali to reach shoppers anytime, anywhere, offering a smooth, personalised, and convenient shopping experience. With a scalable mobile solution, the brand continues to enhance engagement, boost sales, and strengthen customer loyalty.

We also want to commend Zrali’s vision and forward-thinking approach. Their dedication to delivering the best for their customers and embracing innovative technology has made this mobile transformation possible.

Knowband’s PrestaShop Mobile App Builder helped Zrali reduce development costs, shorten time-to-market, and bring their vision to life quickly and efficiently. This collaboration demonstrates how the right technology partner can turn ideas into real-world results.

With this mobile-first approach, Zrali is not just keeping pace with modern customers; it is setting new standards in fashion-tech retail. Their commitment to quality, style, and customer satisfaction makes Zrali a true leader in the industry

Explore their Mobile App Now.

Prestashop Mobile Apps: A Profitable Technique to Enhance Sales of Online Businesses

In the age of smartphones and digital devices, businesses must adapt and use the power of mobile technology. Further, if you own a PrestaShop store, integrating a mobile app into your marketing strategy can be a game changer. A mobile app has the potential to skyrocket your sales and enhance customer engagement. In this blog post, we will explore the benefits of having a mobile app for your PrestaShop store and how it can boost your sales like never before.

Seamless Shopping Experience

Mobile apps provide a seamless and user-friendly shopping experience for your customers. With a well-designed app, customers can browse through your products, add items to their carts, and complete the purchase process with just a few taps. Moreover, the convenience of shopping on a mobile app increases customer satisfaction and encourages repeat purchases. Furthermore, mobile apps can have device-specific features such as cameras and GPS to enhance the shopping experience. For example, customers can use their device’s camera to scan barcodes or QR codes for quick product searches. Additionally, it is possible to utilize GPS to find nearby stores or pickup locations.

Push Notifications for Instant Updates 

One of the most significant advantages of a mobile app is the ability to send push notifications to your customers’ devices. Whether it’s a special discount or a new product launch, push notifications keep you connected with your customers in real-time. This instant communication can lead to increased sales and a higher level of engagement. By analyzing customer data and purchase history, you can send targeted and relevant notifications that are more likely to convert into sales.

Enhanced Customer Loyalty 

The mobile app is important for creating a loyal customer base. Further, by including features like loyalty programs, and personalized discounts, you can incentivize customers to choose your app. Furthermore, this will make you stand out from your competition. Moreover, an app provides an opportunity to collect valuable customer data, allowing you to tailor your marketing efforts. Also, it provides a more personalized experience, further strengthening customer loyalty. Additionally, with features like in-app messaging or customer support, you can also have direct communication with your customers.

Increased Visibility and Reach

Launching a mobile app opens up a new channel to reach potential customers. Additionally, by listing your app on popular app stores like Google Play Store and Apple App Store, you increase your brand’s visibility. Furthermore, with the right marketing strategies, your app can be discovered through organic searches, helping you tap into a larger market. This helps in boosting your PrestaShop store’s sales potential. Additionally, integrating social media sharing options within your app allows customers to easily share products. further expanding your brand’s reach.

Integration With Prestashop Features

A well-designed mobile app can seamlessly integrate with your existing PrestaShop store, using its powerful features. This integration enables you to synchronize product catalogs, inventory, pricing, and customer data, ensuring consistency across all channels. By streamlining your operations and maintaining a unified shopping experience, you can provide exceptional service to your customers. Furthermore, integrating analytics tools within the app can provide valuable insights into customer behavior and preferences. Further, it enables you to optimize your marketing strategies and improve the overall performance of your store. 

Simplified Checkout Process

Cart abandonment is a common issue in e-commerce, often caused by a complex or time-consuming checkout process. A mobile app simplifies this process, allowing customers to save their payment details, shipping addresses, and preferences for future purchases. With a hassle-free checkout experience, you can reduce cart abandonment rates and increase conversion rates, resulting in higher sales. Additionally, integrating popular payment gateways and providing various payment options within the app enhances convenience and boosts customer trust in the security of their transactions.

Conclusion:

In today’s competitive eCommerce market, having a mobile app for your PrestaShop store is no longer an option but a necessity. The benefits of the app are an increase in customer engagement, increased sales, enhanced loyalty, and a broader reach. By investing in a mobile app and using its features, you can enhance your PrestaShop store sales and provide a delightful shopping experience for your customers. 

Apart from that, we would like to inform you if you have an interest in any of our modules then connect with us at support@knowband.com. Apart from that in case of any additional features to be added for the module, we will assist you as per your requirement. Also, if you have any specific requirements for your business then we will be happy to assist you.

What Are the Best Methods for Making an eCommerce Website Profitable?

For having a profitable business, it is very important to have a good online presence. Customers want websites to be easily navigable and intuitive. It is important to provide customers with a seamless browsing experience, and apart from these various benefits and offers, others should also be present.

With so much competition in the eCommerce market, it is very hard to establish your ground. To have a good and established website, it is very important to have some points implemented in the website that are essential for a successful website.

Boost Customer Engagement

It is very important to increase the engagement of the customers on the website. If customers spend more time on the website, there is a greater chance that they will purchase if they browse for an extended period. An exit pop-up module is there, which can increase customer engagement on the website. As soon as the customer tries to exit the browser, an exit popup appears with offers for the user. The users will be happy to use the discounts and will continue to shop from the website. This will increase their engagement and increase their customer base. With this exit intent pop-up, the users spend more time and end up making a purchase, which thereby results in profit for the eCommerce website.

Checkout Page

Checkout is a very important part of the eCommerce website, as, without it, the purchase is not complete. A good checkout integration is necessary for any online store to function properly. It is not pleasing for the customers to use the long drawn-out checkout process. Users should have an easy time completing the checkout procedure and feel at ease doing so. Online shoppers can complete their purchases quickly and easily with the help of our single-step checkout plugin. With the one page checkout plugin, it is simple for the users to checkout as all the information is present on one page.

The default checkout process requires you to browse through several pages, which is annoying. Due to customers’ dislike of lengthy, drawn-out checkouts, cart abandonment occurs. The single-page checkout has been effective in preventing such problems, which is evident from the customer reviews.

Email Follow-Up Addon

For resolving the issue of cart abandonment by users, the email follow-up plugin is useful. The abandoned cart module is activated when users add an item to their shopping carts and then remove it for any reason. One of the biggest problems e-commerce companies are dealing with is cart abandonment. This plugin assists in increasing cart conversion and decreasing cart abandonment, hence recovering lost sales. Using the abandoned cart module, we can send clients several follow-up emails if they leave items in their shopping carts. There are two variations of these follow-up emails: those with discounts and those without discounts. Customers will be persuaded to finish their purchases with this alluring offer. We send reminders to them when they forget to finish the purchase so that they will remember to complete the purchase.

Gamified Subscription Pop-Up

The email subscription popup helps boost both sales and website subscriber numbers. Customers are persuaded to subscribe to the email list with this “spin and win” plugin that offers them gifts or discount codes. As they will be receiving rewards for spinning the wheel, users are eager to spin it in hopes of receiving the free rewards. When employing this gamified plugin to subscribe to the website, users subscribe without hesitation as they are receiving gifts. Unlike other subscription pop-ups that annoy customers, the Spin and Win modules don’t do so, as they are not like the other subscription pop-ups. Additionally, customers are encouraged to sign up for the online store.

Free Shipping

The conversion rate greatly impacts the total cost of the cart. Free shipping is offered to clients for their orders when the free shipping manager plugin is enabled. When customers realize that by purchasing additional items, they can reduce the cost of shipping, they are more likely to add more items to their shopping cart. The conditions for providing customers with free shipping are configurable in the free shipping module. When an eCommerce website offers free delivery, people are happy to make a purchase and are more likely to return to make additional purchases.

Wrapping It Up

In this article, we have been discussing the various implementations we can perform to improve the website. In case you have any concerns or issues related to our module, you can connect with us at support@knowband.com. We also assist with custom developments as per your requirements. Also, we can add a feature to the module or modify the module depending on your business requirements. Kindly let us know so that we can assist you with your requirements.

How Do the Spin and Win Plugin Help E-Commerce Stores?

The Spin and Win module is a modern method of attracting customers to your business. The Gamified plugin is useful for engaging the customers on the website, which increases the time spent by customers on the website. The incentive that “spin and win” plugins eventually gives comes out to be very helpful. Without a doubt, the email subscription popup plugins will result in an engaging promotion. The needs of the customers are also into consideration while awarding them using this spin wheel plugin.

You can use the spin and win module to give users prizes to encourage them to return to the store. You have more chances to impact people in the future by using this gamification plugin, as it improves audience engagement, participation, and loyalty. Gamification and interactivity inclusion is important, for the seller’s website, at every stage of the customer purchase. Your consumers will like using the email subscription module, which will increase loyalty. Spin-and-win pop-ups will also encourage your customers to come back to your website to make a purchase.

This email subscription plugin will be particularly helpful if your website provides an incentive such as gifts, vouchers, or coupons. Ensure that you have been employing this spin-and-win module to offer your target audience an acceptable incentive. The objective is to increase sales and generate income while increasing customer engagement on the website.

Advantages of Using the Spin and Win Module

Customer Satisfaction

The best tip for a profitable eCommerce shop is to create stunning customer satisfaction. The gamification plugin has unquestionably been performing flawlessly, not just for marketers and bloggers but also for eCommerce.

The best gamification plugin enables companies to win over their customers’ hearts. Gamification appears to be a powerful strategy to keep customers satisfied and devoted for a very long time because of the behavioral science behind it.

By a large margin, exceeding standards while providing excellent customer service exceeds them. Remember to provide an outstanding user experience and get started right away.

There is an adrenaline rush before the customer spins the wheel, as they have excitement to know the gift they will receive. The spin-and-win gift drawing is what keeps them returning to your website. They can win the bigger prize, and this is enticing for them to imagine. The customer comes back because they can just take pleasure in the game’s excitement.

Boosts Customer Registration

As soon as the customers enter the store, they see the email subscription pop-up. Because customers want the gift, the spin wheel plugin increases overall registration to the store. Also, for the same, they need to enter their email in the gamified plugin pop-up. Customer registration increases as everyone likes gifts, which results in an increase in subscriptions through the mail. With the gamified pop-up, the spin and win module can provide users with various discounts and offers, as well as physical gifts. This increases customer registration on the website of the eCommerce business.

Reduces the Rate of Cart Abandonment

It is possible to engage visitors on the website using the “spin and win” pop-up for a very long time without annoying visitors. The normal subscription pop-ups might irritate the visitors, but this gamified module is not the same. With the use of a Prestashop email subscription pop-up, you can award users, which results in an increase in website browsing time by users. The most advantageous aspect of this spin and win module is the control over how frequently the wheel is visible. Because of this, the engaging spin and win module lower bounce and exit rates. The longer visitors stay on the website, the more likely conversions are to occur.

Theme

Themes for Special Occasions

The administrator can easily modify the spin wheel’s theme using the email subscription pop-up extension. Also, they can choose quickly from a variety of seasonal or fundamental subjects. A motif for Halloween, Christmas, Valentine’s Day, and other holidays might be present.

Organizing a Theme

The Email Subscription Pop-up plugin allows the admin to schedule the theme to save time and effort. So that there won’t be a rush at the last minute, he can plan the subject well in advance. As a result, the admin has the power to change whenever he likes. The admin can also specify the time beyond which a theme will revert to its default settings.

Wrapping Up

In this article, the benefits that an eCommerce business can have by using the spin and win module are present. We know of other advantages of this module, and in case you need to know more then connect with us at support@knowband.com. Also, we assist with the issues and concerns of our module in case our assistance is in need. For the addition of any extra functionality to the modules, we can also assist. Furthermore, if you have any custom development requirements depending on the needs of your business, we can assist you with that as well. Kindly let us know if we can provide you with any kind of help.

Best Strategies for Boosting Sales on Your Online Store

This time of year is the best for e-commerce businesses. The new year is the busiest season for eCommerce businesses. Throughout the holiday season, households spend without any hesitations as per the estimation. Almost two-thirds of those purchases go-to online shops. 

You can’t, however, take higher sales as a sure thing if you run an online store. Having a digital marketing strategy will be essential during the holiday season when competition on social media and Google Ads is fierce. In the meantime, shady landing pages and bad UX can dramatically hurt conversions as potential buyers start to swarm into the store.To assist you and your store, we will discuss some of the strategies to boost eCommerce Store sales:

Gamified Subscription Pop-up

The “spin and win” subscription pop-up on the landing page helps boost the customer subscription rate. The email subscription pop-up increases customer engagement and provides customers with gifts. The customers are not irritated with this gamified subscription pop-up as it is not like the normal subscription pop-ups. The gifts and discounts that customers receive after spinning the wheel make them interested. Moreover, this drives them to complete the purchase to take advantage of the discounts they have. The Spin and Win plugin customization to reflect upcoming holidays is possible. There are several themes for the events, like Christmas, the new year, Halloween, etc.

On Orders, Gift the Product

Everyone likes to have gifts, and if the customers get them, then the customers receive motivation to complete their orders. The “Gift the Product” plugin is very useful to make an impression as it gives a positive impression of the store to the customers. The freebie plugin the store owner implements provide the customers with gifts depending on cart values. The customers feel special if they are receiving gifts for the checkout of their order. Gift the Product Plugin helps with customer retention and improves conversion rates. Additionally, it also helps in reducing the cart abandonment rate of the website.

Free Shipping

The free shipping manager is a very useful plugin for reducing cart abandonment and increasing conversion. Free shipping is a very important aspect of eCommerce marketing. When customers make a purchase and choose free shipping, they do not hesitate to increase the value of their cart. The free shipping manager is very useful, as the customer’s motivation goes high by receiving free shipping for their orders. The free shipping plugin is very important, in today’s cutthroat competitive market. Additionally, it leverages customers to complete their very important purchases.

Gift Card Manager

Gift cards are very popular these days and are more popular compared to the other gift options. Using gift cards is a convenient way to gift your loved ones and make them feel special. The gift vouchers they receive are customizable, and it is possible to give them physically or through the mail. Organic traffic comes to the website by integrating the gift card manager plugin into the website. The gift card manager module is very useful as, when the holiday season arrives, customers are more interested in purchasing gift vouchers. The gift cards that are present in the store are customizable, and the template for them is also customizable. Furthermore, during the holiday season, its demand is bound to increase. Gift card vouchers are very trendy these days, and this helps spread the name of the brand as well.

Website Decoration Effect

When a customer lands on a website, the first thing they notice is the homepage, so it is a very important element. The website decoration effect plugin is very useful for the decoration of the website depending on the upcoming holiday. Using the decoration effects, a website interface change is possible depending on the holidays like Christmas, the new year, Valentine’s Week, etc. The visitors will want to spend more time on the website if the decoration is in keeping with the upcoming holiday. They will want to explore the store options as the decorations might entice them. The website decoration effect plugin is a proven method for improving customer engagement on the website.

Wrapping it up

Here we have been discussing the various plugins whose integration into the website is important for boosting the sales of the website. E-commerce stores are very popular these days, and more than half of the population purchases from online sources. Moreover, this makes it important to implement useful and attractive features on the website to retain customers. For the upcoming new year sale, if you want to know about any other strategies or modules, then we will be happy to assist you. Kindly let us know if you have issues with any of our modules at support@knowband.com. Also, we would like to inform you that we provide custom developments depending on your business requirements. In case you want any additional features in the module, you can connect with us for assistance.

Prestashop Modules to Offer Best Customer Support

A great customer support system can reinforce the teams working to achieve respective goals in a company. To fulfill the demands of the customer and improve customer experience, strategic planning, support tools, and a fully dedicated team play a significant role.

The information collected from the user can be implemented to improve customer service by making reasonable policies that can help the company grow and flourish your PrestaShop customer support.

Customer support is an indicator of customer repurchase and loyalty. Customer satisfaction assures you that the customer will be willing to purchase from you in the future.

In a marketplace where companies are competing to grab more customers, a customer support system can back you up. A company with versed customer services can sustain longer and can provide outstanding customer experience.

There are some amazing modules that have been developed by the Knowband team to help you with customer support management and in improvising customer experience on your PrestaShop store.

1. RMA to manage returns and canceled orders

I am putting Return Manager Addon first on the list because sellers find it hectic and fail to manage the return or canceled orders. Prestashop RMA will help you manage the returns easily as it is fully configured and you can track the return orders from the backend of the module.

Store admin can see various choices for reacting to the return if the customer claims that the item arrived damaged or does not fit the listing description. Also, the customer can upload the image of the faulty product with a reason or add one if it does not match the listed description. This will hopefully reduce your tension of order return management.

2. Deskoid Helpdesk system for customer service

The Deskoid Helpdesk system provides a unified customer experience which makes it easier for the customers to shop from your Prestashop online store. The Prestashop Deskoid Helpdesk add-on combines the store with a helpdesk ticket system.

The admin will provide an interface with the aid where clients will contact the support team for any query or problem and it shows the message thread inside the message block hence they can also see old tickets.

3. Facebook Messenger – Live Chat Support Module

Half of the world’s population is using mobile phones and most of them are on social media platforms. The Social Messenger module can be used by PrestaShop store admin for live chat support to enhance the customer experience. It helps customers to connect using their personal Facebook messenger account with the store owners.

The administrator will set the look and feel settings for the icon and window of the social messenger. Live chat support can boost the conversion rate and customer acquisition.

Final Thought:

Customer services are a considerable stream to spend your time and money if you own an eCommerce company. To provide better customer services you should have a live desktop chat support, easy return policy and management system, contact forums or you can provide customer care calling services.

Customer satisfaction and UX plays an essential role in an eCommerce for business growth and productivity. With 24×7 customer support channels show your customer that you care.

Recommended Reads:

Manage Order Returns and Order Cancellation with PrestaShop RMA Module

It is often observed that customers want to return or cancel their orders. Managing orders and fulfilling customer’s demands isn’t an easy task. Considering consumer rights in the EU, every eCommerce platform needs an easy return manager to maintain the records and meeting customer’s needs.  EU has a policy that a consumer can request a return or refund for a faulty product within 14 days after purchase. As an eCommerce owner, it may sound tedious and time taking.

Don’t worry! PrestaShop Return Manager Addon takes care of all the functions required to cancel or order returns. With additional features described below, this new version gives a user-friendly experience to eCommerce store owners and customers.

What’s New in PrestaShop Return Manager Addon?

Customer retention is a merchant’s need and this can be achieved with customer satisfaction. PrestaShop Return Manager module comes with an easy cancel request format with multiple return and cancellation methods for a customer.

1.          Decide when to start calculating Policy time

Imagine a situation when the product is delivered after the expiry of the return date. What impression this will create on your customer? Sometimes the return date expires if the product delivery is delayed, to resolve this issue, the addon now provides a drop-down menu for selecting a product status after which the return policy time will be calculated.

2.         Quick Access of Return Listing from Dashboard

You don’t have to find the module from a long list of installed modules in the admin panel, instead, you can configure the PrestaShop Return Manager Addon from the left menu of the admin panel.

Additionally, a new option to access all the return listing counts has been added on top of the admin panel. All the return listings like order returns, canceled orders, etc can be seen in one place.

3.         Custom features for email templates

In the updated version of Return Manager, the admin is provided with an option in the admin panel to add a custom text for each Return Status and created a placeholder that can be used in the Return Status Email templates. The updated version provides an option in the admin panel to ‘send a Test Email’.

4.         Search and Filter all the Listing Tabs

With the latest version, the store manager can easily sort and filter the listing tabs on the basis of date, customer ID, Return ID, Customer Name, etc. This makes the task easier for the admin.

Features that enhance admin’s power

5.     Allows Partial or complete order replacement

The online store administrator can now allow online customers to pick items from their orders for replacement. Online customers can even request for returning the whole order if they want to do so. They can now choose all the products from the list. This increases the usability rate.

6.     Admin can add Custom Field

This updated version of PrestaShop Return Manager Addon allows an online merchant to create custom fields. Online store owners can build several custom fields from the PrestaShop Refund Order Addon admin interface. The store owner may set custom field block names, apply validations, and also set default values (if required). Admin can make any field as required. Admin can set a default value and validation type.

Why choose PrestaShop RMA over other Order Return Module?

The RMA plays a vital role in the eCommerce store. The Customer sometimes raises the request for the product return, refund, and replacement. To improve customer retention and usability the online merchant needs a flawless RMA interface. Other eCommerce like the Magento Return Manager plugin does not come with these new features.  This rejuvenated tool provides both a user-friendly experience and customer satisfaction.

1.     Increased Customer Conversion Rate

Easy refund and return policy builds trust and makes the customer believe in the merchant. This eventually increases the word-of-mouth publicity of the website and brings more traffic to the site. From this, you can expect a good conversion rate. This one small change will catapult your conversion rate and this way you can keep the complaints zero.

2.     Customer Satisfaction

The front-end easy ‘return’ option lets them believe if they are not completely satisfied with their purchase, they may return it or replace it. This assurance lets your visitor believe in your product policy and allows them to shop more. The easy email template functionality sends an email to both parties which enhances your business relationship. A happy customer always comes back to you without any pause.

Benefits of PrestaShop Return Manager for the merchants:

  • PrestaShop Order Return Manager Addon makes it easy to handle the returns of customers.
  • PrestaShop RMA easy return module boosts customer loyalty.
  • The possibility of receiving “Store Credits” for a faulty product helps to improve consumer retention.
  • The product issues can be fixed by knowing the return reasons.
  • With the aid of the PrestaShop Consumer Return Manager, you will find out the exact problem in the product by providing customers with the option of uploading the picture of the faulty product.
  • Email template makes you craft a mail for your customer at every return stage.
  • With RMA quick return addon, by adding custom fields you can collect more information from the customer.

Benefits of PrestaShop RMA return module for the customers:

  • A ‘Return’ button allows the existing customer or guest customer to return or cancel the placed order completely or partially.
  • PrestaShop Order Return Manager provides an easy cancel request format with credit, refund, and replacement options
  • Customers can upload an image of a faulty product highlighting the defect.
  • An email with custom text will be sent to the customer at every stage for their order cancellation or return request.
  • PrestaShop Order Return Manager allows customers to select a nearby store address for shipping the damaged product.
  • Customers can return partial or whole orders by easy select option.
  • Customers will have the option to cancel the order for a short period. The customers need to go to the My Account >> Return Manager section to cancel the order.

Other useful features of order return or cancellation addon

Easy Return Request Option

There are some other features that make this addon more convenient and user-oriented. It helps you identify the return reasons for customers and lets you raise a return request on behalf of your customer. Thanks to a quick and effective cancellation method, customers are more likely to go back to your platform.

Crafted Email-Templates

Well-designed email Templates emerged as an attractive feature. This pre-formatted email template option gives the admin a hassle-free experience at the backend and directly sends an email to both the parties as soon as the query is raised and updates the customer at every stage of their request. There are 14 different email templates as per the requirements. It is a timesaver for both merchants and customers.

Managing Return Requests at one place

Managing an eCommerce store with fewer efforts is like a cherry on the cake and this amazing addon does that. It helps you manage all the return requests in one place. You can find pending return lists, active return lists, and canceled return lists on the admin panel as well as on the dashboard. This information is also available to export in .csv format in case you want the compiled data.

Compatible with GDPR Module

PrestaShop Return Manager is compliant with GDPR. When you are using the Knowband GDPR module, both the customer and the administrator will be able to access the information of the return request. Besides, the Customer can request the admin to remove personal data from their shop.

Final Words

PrestaShop Return Manager addon is an interesting and helpful tool for the eCommerce store owner to manage the return and cancel the request at the backend.  A hassle-free return policy attracts buyers and gains the customer’s trust.

For more information or to shop the PrestaShop Return Manager for your PrestaShop store, you can visit Knowband store or reach out to us at support@knowband.com. Return Manager Extension is also available for Magento and Magento 2 stores.

You May Like To Read:

5 ways to Manage eCommerce Returns

8 Simple Tips to Reduce Product Returns in eCommerce

Compel the Customer to Return to your Store with Back in Stock Module

12 Ways to Reduce Shopping Cart Abandonment

9 Checkout Conversion Killers Driving Your Buyers Away

5 ways to Increase User Engagement on Your Website

User Engagement is an important aspect in the eCommerce space. Failing to engage users on your website results in a high bounce rate and eventually losing out on potential customers.

Brands try to implement multiple strategies to increase user engagement. But before we delve into the user engagement strategies, let’s try to understand what it is and why is it important.

What is User Engagement?

In simple terms, User Engagement, or Customer Engagement is the interaction, or say the behaviour of users towards your website, product or services. It can be measured by certain activities such as clicks, downloads, shares, etc.

To be precise, customer engagement and user engagement are generally considered the same but there is a slight difference between both.

Customer engagement is the interaction of customers, people who buy from your brand and have much more knowledge than random or anonymous visitors to which we term as users, and hence the term user engagement.

A customer is always a user but a user cannot always be a customer. Highly engaged users are an asset for any business as they keep coming back to the website. And the more time they spend on your website, the more likely they are to turn into your regular or loyal customers.

Why is User Engagement Important?

User engagement has a key role to play in the success of your products or services. If users are spending time on your website or on the mobile app, it means it is providing them with some value and they are liking you as a brand. For example, let’s say you have a blog. You are getting good hits. People are coming to your blog, reading the information that you have put, leaving comments, checking out the products that you have enlisted in your blog content. What is it? This is all user engagement.

Highly engaged users are good brand advocates. They will not only purchase themselves but would recommend your brand or its products to others as well.

User Engagement Metrics

The definition of user engagement varies from business to business. Depending on the niche, businesses measure user engagement through certain factors.

For example, for a blogging website, the bounce rate and the average time spent by a user would reflect user engagement. For online streaming platforms like Netflix and Hotstar, user engagement would be determined by how much time people spend on watching. E-commerce websites would track how often users are interacting with the products or adding the items to the cart.

How to Increase User Engagement?

There are certain ways to increase user engagement. In this article, I have put up 5 best strategies to increase customer engagement.

1. Cut-down the Page Load Time

The primary thing to do to increase user engagement is reducing the page load speed. I mean, there is no point of talking about increasing user engagement if your website takes too much time to load.

A study says that users bounce off from the websites that take more than 3 seconds to load. Your website design, products, offerings, none of it really matters if your website does not load quickly.

Eliminate unnecessary and clunky elements that are causing slow loading. You can download a few plugins that will help you improve your page load speed.

One of the few plugins that I would recommend is the Accelerated Mobile Pages plugin. The AMP module increases the page load speed in mobile devices, thus reducing the bounce rate and the page load time.

Related: Benefits of Google Accelerated Mobile Pages (AMP) for eCommerce

2. Have Clean and Appealing Web Pages

You do not want your users to cringe when they enter your website, right? Your motive is to engage users.

So, it is important that your web pages are well set up and do not look cluttered. If you want users to take some action, you need to make them comfortable first.

Who would not want to spend a little time browsing through a website that looks pleasing?

Pay most attention at your home page. It is the interaction point of your website. Fill it with elements that leave a strong impression and encourage users to take action.

If it is packed with some exciting information, users will interact more and you will surely witness higher user engagement.

3. Easy Navigation

Before you aim to increase user engagement, make sure you have optimized your website for great user experience. User engagement is directly proportional to the user experience.

And one of the best ways to increase customer engagement is by having a simplified and attractive navigation bar. There must be enough space between the tabs, proper listing of categories and sub-categories. In short, it should appear professional.

Knowband’s Navigation Bar

Also, have an easy to spot search bar. It should be eye-catchy so that if a user visits your website to make a search, the search bar is instantly spotted.

Do not forget to optimize your checkout page. It holds the utmost importance for user engagement.

4. Optimize your Website for Mobile

M-commerce has already gone past eCommerce and it is going to be a dominating factor in the upcoming years as well.

The count of smartphone users has increased too. So, it is to be kept in mind that your website is equally optimized for mobile devices as it is for desktop. To put it simply, it should be responsive.

A non-responsive eCommerce site will look bulky and unorganized in mobile phones and might compel users to take an exit. This can have a severe effect on the bounce rate.

Thus, having a mobile-friendly eCommerce website is necessary to increase user engagement.

5. Encourage Cross-selling and Up-selling

It is always a good idea to display related or even better versions of your product. Browse Amazon or Flipkart, they have a separate section that says “Similar products” or “Frequently bought together”.

You can follow the same approach on your website too. Up-selling and Cross-selling are some effective ways to engage users.

Related: A complete guide to Cross-selling and Upselling in eCommerce

User Engagement Tools

I am putting forward a list of tools that will help you increase user engagement.

1. Increase User  Engagement with “Spin and Win”

One of the best ways to engage users on your website is by incorporating a Spin and Win popup on your website. Today, it has been adopted by many eCommerce brands.

It adds a Gamification element to your website and engages users in a fun activity, persuading them to spin the wheel to win some exciting offers.

Not only it works as a user engagement tool but also helps you grow your email list comfortably and boosts your conversions.

2. Place a Scratch Card on the Header with “Scratch Coupon” Module

The Scratch Coupon module integrates an unscratched coupon on the top of your website and makes it an amazing technique to draw user attention.

Curious to see what’s behind the scratch card, users scrape the coupon. The coupon contains your website deals and offers which the user can avail after scratching it.

This proves to be an effective way to increase user engagement.

3. Test with “Infinite Scroll”

You can give a thought about implementing Infinite Scroll on your website. The Infinite Scroll module converts the pagination process into continuous scrolling.

Users do not need to click on the next page to visit it. With Infinite Scroll, the next page content is automatically fetched and displayed within the same page, as the user scrolls down.

But this user engagement tool does not fit with every eCommerce business. So, before you decide to opt for the Infinite scroll, check whether it would suit with your business niche or not.

Related: Pagination vs Infinite Scrolling

4. Leverage “Web Push Notifications”

Web Push Notifications have proved to be effective in increasing customer engagement.

With Web Push Notifications module, you can reach out to your subscribers even when they are not present at your website. You can use this tool to send abandoned cart notifications, stock alert notifications, price alert notifications, flash sale notifications, etc.

The Bottom Line

For a successful conversion, or taking users onboard, user engagement has a significant role to play.

User engagement will automatically increase if you focus on improving the user experience and manage to reduce the bounce rate.

Apply the above-mentioned user engagement strategies, try out the user engagement tools and see if they have helped you achieve desired results.

For any doubt regarding the modules, you can contact us at support@knowband.com

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