Category: Ecommerce

Must-have Features for your Fashion-Focused PrestaShop Store

As some fashion technology companies are successfully raising more cash and rising, there is another segment struggling to survive. Such online businesses are stalling because they are failing to respond to the change in the consumer’s media consumption habits. If you have a PrestaShop fashion store then you must read this article and find out those important features that you have missed so far.

Your products must have the best presentation possible. Since customers can analyze fabrics for their color and texture in retail fashion stores; they can put clothes on and see how they fit; they can see what color looks best on them instantly is not possible for an online store. To cope-up with that, you must have adapted the practices like size charts, color charts, video presentations, and many more.

Is your fashion store ready?

From launching a clothing store website to digital marketing, it requires several functionalities and you need to focus on various aspects of online business.

For this, we have shared a complete guide to starting your online clothing store.

Now when you have already created your fashion store, you have to see what more can be added and how you can make more money from it in 2021. The customer experience is always a source to improve customer retention and conversion on your store.

Have a look at the top features that should add to your PrestaShop online fashion store that you should focus on.

Let customers add their favorites to Wishlist

There are people who consider adding products to their wishlist that they can buy sometime later. A wish list helps shoppers to create customized lists of items that they want to purchase and to save them for future reference in their user account. Wishlists signify the interest of a consumer in a commodity without an immediate buying intent.

Offering wish lists is an efficient way of reducing shopping cart abandonment and satisfying consumer sales that have indicated purpose but have not ended up buying.

Make it simple to use the Size Guide

Optimize your size guide: build a map of sizes. Display the corresponding sizes for any continent or country if your store ships internationally. If an individual shows your items, decide what size the model is wearing. This will give individuals a clearer understanding of product sizes.

When customers shop online, fitting remains among their primary concerns. And when not treated properly, as orders with incorrect sizes from consumers translate into service and refund requests, it is a source of extra costs for retailers.

Offer Loyalty Program for customer retention

An eCommerce loyalty program is a customer engagement tool aimed at retaining and engaging your current customers, so they purchase, shop more often, or engage more often with your brand in higher amounts.

The loyalty points or reward points increase customer retention. Simple to understand, the best services show a straightforward path to higher levels and incentives, and deliver a fun experience!

Coupon codes – Review Reminders

Asking for feedback or showing a comment form is to let your customers know that you trust the quality of your goods. And in online shops, where the consumer does not communicate directly with the product, the feedback of other customers is a bonus.

To find out more about your customers at the very moment they visit your site, you can use special optimization tools. Knowing your customers better means giving them exclusive deals according to their needs and personal tastes. The Product review reminder and incentive program provides customers some discount offers on every review they drop on your PrestaShop fashion store.

Have a robust Return Management Tool

Is your fashion store ready to manage return orders? The returns are always a headache for fashion store owners. Your store should have robust software that can manage all the returns, order cancelation, and refunds properly.

The return manager developed by KnowBand helps you manage all of it on your PrestaShop fashion store. It is the only available module that has features to handle the order cancellation as well.

Conclusion:

To optimize the online fashion store for further sales, the whole concept is to make the shopping experience better. Sales are more likely to rise if clients like the goods and find the correct details at the right time.

We hope from this article you have learned something new and that as you start or continue your journey as an online fashion retailer, you use it as a guide.

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Automate Product Listing and Manage Orders on Etsy Marketplace with ease

Selling on popular platforms expands your business growth and gives you a platform where millions of customers visit every day. Etsy Marketplace is one such opportunity where sellers can reach the zenith. With the aid of Etsy Marketplace Integration extensions, every seller can dream about selling on Etsy with ease.

Etsy is a community of one of a kind. Etsy is a worldwide online marketplace where individuals come together to produce, sell, and purchase and collect unique products. It supports independent creators. There is no warehouse for Etsy, just millions of people selling the stuff they love. The entire selling process is easy, helping you directly connect with manufacturers to find something extraordinary.

Why Do You Need a Marketplace Integration Extension?

If you are a seller or a manufacturer of creative products then this is the platform you are looking for. Managing things over two different platforms can be time taking and required extra effort twice. To save you from this problem, KnowBand created some super-smart marketplace integrators that connect your eCommerce store with the Etsy Marketplace and allows you to manage everything from your store. There are two main reasons you need a marketplace integration module:

  1. It Saves Time
  2. Reduces Extra Efforts

Beyond this, there are several benefits of using a marketplace Integration. Integration of the Etsy API offers the best solution for the listing of goods and synchronizes the product specifics such as price, definition, photos, inventory, etc. to the ongoing Etsy store.

Sellers can handle the shipping and order processing for the Etsy shop from their own eCommerce platform with the use of the Etsy API integration module.

Sellers can also configure cron jobs in order to simplify the synchronization method.

KnowBand’s Etsy Marketplace Integration has Proven to be Useful to Sellers

It’s the best time to share some excellent news on the client’s reviews! The Marketplace integration module is connecting many eCommerce stores to Etsy to sell seamlessly. With all-new capabilities, the plugins will help you scale your business much more easily.

The Etsy Marketplace Integration Module has proven to be so useful to sellers that they have been able to seamlessly operate multiple stores with it. We were in constant contact with them at KnowBAnd, understanding their needs, assisting them in their growth, and developing additional features for the much-loved App. Let us now explain what these are. than before.

Clients are happy with KnowBand’s Etsy Marketplace Integration Facilities

How Etsy Marketplace connector helps in selling Products on the Etsy platform?

The Etsy marketplace integration is a tool that enables sellers to list and sell their products on the Etsy marketplace with ease. This module reduces the efforts of listing and inventory management.

In four easy steps, you can connect Etsy and your eCommerce store:

  1. Create an Etsy seller account: An Etsy seller account must be created by the Magento store administrator.
  2. Etsy’s Setup App: Create a marketplace app on Etsy.
  3. Install and Configure: After you’ve set up the seller’s account and the app, you’ll need to install the Etsy integration plugin in your shop. Configure your Etsy shop to meet your needs.
  4. Start Selling: The products in the marketplace are now ready to be sold. The Etsy Magento Integration extension’s admin interface makes it simple to process orders received from the marketplace.

KnowBand’s Etsy-Marketplace Integration Module for major eCommerce Platforms:

The Etsy integration extensions for various eCommerce platforms such as Magento, Prestashop, OpenCart, and Shopify are provided by KnowBand. With more than 10 years of experience, KnowBand’s development team has developed seamless solutions for various eCommerce stores.

The Etsy integration extensions developed by KnowBand are flawless and have been tested for the respective platforms by the Prestashop, OpenCart, and Magento developers. All the criteria of the PrestaShop, OpenCart and Magento testers have been met by the integration extensions.

How to sell PrestaShop Products on Etsy Marketplace?

To sell your PrestaShop products on Etsy Marketplace, integrate your PrestaShop store with KnowBand’s PrestaShop Etsy Marketplace Integration module.

How to sell OpenCart Products on Etsy Marketplace?

For selling your OpenCart products on the Etsy store, link the two using the marketplace integration extension developed by KnowBand.

How to sell Shopify Products on Etsy Marketplace?

Shopify is growing rapidly and to help you bring your Shopify products to Etsy, KnowBand’s  Etsy – Shopify Integration is an amazing plugin.

How to sell Magento Products on Etsy Marketplace?

We also have developed the Etsy-Magento connectors for both Magento and Magento 2 eCommerce websites.

How does Etsy Marketplace Integration assist the sellers?

Store Synchronization Made Simple

It synchronizes the entire eCommerce store products to your marketplace profile in real-time.

Inventory Management and Quick Product Listing

Moreover, it allows the store merchant to enter products in bulk. Also, the seller can create multiple profiles for the Etsy store.

Order Management

The eCommerce store’s admin can process the order from the admin interface just like any other order. The Etsy connector has a dedicated tab for specifying order statuses.

Shipping Management

The admin can develop their own shipping templates for Etsy customers, and they can offer an unlimited number of shipping alternatives as well as map shipping entries to the templates they’ve created.

Cron to automate the process

By executing cron in the back-end of the Etsy Integration plugin, the admin can add, remove, relist, or update product descriptions and pricing. There is no need for manual synchronization with the crons provided by the Etsy integrator.

Top Features of Etsy Marketplace Integration for PrestaShop, OpenCart, and Magento Platforms:

Facilities offered to Etsy Sellers with Marketplace Integration plugin in a nutshell:

  1. User-Friendly Interface
  2. Allows uploading of the products in bulk with ease
  3. Map Attribute and category of eCommerce store products with Etsy marketplace characteristics attributes and category
  4. The tags can be defined by the store admin when creating the profile, and these tags will be synced with the Etsy shop. Tags aid in the visibility of products in search results.
  5. This extension allows the store administrator to create templates for the shipping
  6. Gives you complete control of inventories. The administrator can look at the errors that happened throughout the product listing process.
  7. The ability to sync the actual or special price of the products is available in the Etsy Integration Extension. The type of price – Actual or Special – can be chosen by the store admin when building the profile.
  8. You can easily manage orders from your eCommerce store
  9. There is an option to hide the out-of-stock products.
  10. The secondary language is also supported by this extension.
  11. Set a custom price for items listed in the Etsy store. The Etsy Integration Extension enables store administrators to list things on Etsy at varying prices.
  12. The store owners now have the opportunity to reveal tax breakups in the order of Etsy.
  13. Set the product image size from the admin to sync on Etsy Marketplace.
  14. The admin can set the maximum quantity (Alter Quantity) of products to be synced to Etsy.

There are several features added to the Etsy Marketplace Integration Module which is available for all the major eCommerce platforms such as PrestaShop, Magento, and OpenCart.

Click on the links below to take the demo tour of the Etsy Marketplace Integration Module:

Conclusion: The marketplace integration module is easy to install and configure. The Etsy connection module saves online businesses time and effort by providing an intuitive product, inventory, and order management system. The Etsy integrator walks you through simple steps to get started selling on Etsy with this connection.

For the first 3 months after purchasing the Etsy Integration Extension, Knowband offers totally FREE technical support. We’re even helping you list the products in the ETSY store. Sellers can easily start selling from their existing eCommerce store with the help of the Etsy integration module and reach a wider audience.

KnowBand has everything to uplift your eCommerce business

Every seller who is having an eCommerce website and planning to expand on a marketplace like ETSY, eBay, or Google Shopping can explore the Knowband’s marketplace integration modules here.

Also, you can create your dream website like Etsy Marketplace using a Multi-vendor marketplace plugin. You can discuss your requirements at support@knowband.com. Our team will be happy to help you.

How eCommerce Gamification can help Your Small Business to Grow?

An online store always caters for more conversions, higher customer engagement, and zero bounce rates, and achieving this will be a dream come true.

Is your current marketing strategy working? Are you getting enough business from your online store? These are pressing questions and to overcome that you can try something new and in your online store.

How about adding Gamification to the Online store?

Gamification is the hot tactic businesses are using for marketing their products and to increase customer engagement. It allows users to participate in desired activities, shows a road to mastery, and takes advantage of our human psychological proclivity for gaming. But, Gaming and Gamification are not the same. In fact, Gamification involves a specific game element that can keep your user engaged for longer, and to keep them motivated, users are awarded with rewards at the end. It’s a tool that smart marketers use to improve customer engagement and influence user behavior.

Major problems faced by every online business

A number of factors may have a positive or negative effect on a business. Businesses invest thousands of dollars to remove the barriers coming on the way. Major barriers here are the abandoned cart and increased bounce rate.

For more conversion, it is needful to focus on customer engagement and eCommerce Gamification can help the businesses achieve that. If you have a PrestaShop store and you are concerned about your business growth then the article is all about what you should do in the coming future for increasing customer engagement to create your brand identity.

How can gamification help to overcome eCommerce issues?

Abandoned Cart

We’ve all had those moments when we impulsively choose a slew of things to purchase from an online shop, and only after we “check out” do we realize what we’ve done. We must get rid of things or move on to something better. As a result, the abandoned cart is born. Cart abandonment is widespread in all industries, but eCommerce fashion businesses suffer the most. Customers do not take any action on the abandoned product unless they find a great deal on their abandoned cart.

Your clients are no exception.

The consumer is unlikely to notice unless the items in the cart are highly priced and come with a slew of other benefits such as free delivery or a heavy discount.

Customer Retention

Another challenge that every eCommerce business faces is customer retention. If you have served your customer well enough then there are chances of their coming back. Customer retention works parallel to customer loyalty. That is hard to achieve just like the pot of gold at the end of the rainbow.

The foundation of any meaningful partnership between two individuals is loyalty. Customer loyalty is a daunting task to acquire and maintain. This is why businesses devote a significant amount of money to achieving these objectives. A system of positive reinforcement, incentives, and expressions of gratitude makes it easier to develop loyalty.

Some fun ways to increases customer engagement in your eCommerce store

1.     Spin-and-Win

This is where you can put your daily bonus to good use (and some other style points). This game strategy is fantastic for fans. On every spin, customers can earn rewards, coupons, or anything specified by the store owner. Furthermore, the visitor enters their email address to obtain a discount coupon code, which is then added to their shopping cart. The perceived value of this promotion, as well as its engaging features such as slide-out animations, gradient coloring, and brand recognition, combine to create a seamless eCommerce gamification experience that keeps consumers interested and encourages them to make a purchase.

Spin and win module is considered an advanced eCommerce gamification plugin because of its look and appealing design. It can be customized for various occasions and events like Halloween, Christmas, New Year, Valentine’s day, Diwali, etc. Keep in mind that the text added should be engaging enough to encourage the buyer to take the chance.

You can use the Spin-and-Win on any page of your website. Be it the landing page or the Product Page and this will surely create a positive impact on your customers because everyone loves having fun!

2.     Scratch to Win

Consumers enjoy being entertained, and Scratch & Win campaigns have both fun and suspense. Along with customer engagement, this can be used to create a brand identity. Your brand logo, images, and colors can be used on the scratch card.

Scratch-off coupons are an ideal way to improve consumer loyalty and purchase rate. Scratch-offs with coupons and/or prizes are becoming more common in eCommerce stores.

Everyone enjoys the feeling of winning something. Ecommerce businesses may use mobile scratch-off coupons to generate excitement in their stores and on their websites.

Customers know they’ll get something if they play the tempting scratch-off, so the psychological pull of beginning something draws them to the end of the mobile scratch-off card, where they’ll get a reward.

By doing so, you will give your prospect the warm feeling of winning and receiving a reward, as well as gain the customer interaction you were looking for.

3.     Loyalty Programs

Loyalty, on the other hand, can be gamified by the use of a point system. To meet your goals, you must have an effective loyalty program. What makes a loyalty program effective?

It improves a customer’s sense of worth. If a customer receives points for doing nothing but spending money, those points feel like they’re a part of their previous purchases. The consumer is attached to them and wants to use them wisely because they have this intrinsic value.

A points system that accumulates over time and can be traded for both virtual and physical goods makes it easy to entice consumers to return for repeat purchases. You can reward loyal customers with discounts and gifts in a similar way. Offering reward points on every purchase will win you the customer as well as their loyalty.

In closing,

Ecommerce gamification has the potential to improve results in many ways. Customer engagement will increase, onboarding will be shortened, and learning interactions will be more effective and meaningful as a result of successful gamification initiatives. Companies benefit greatly from the specific elements of gamification by smoothing out the transition to organizational change.

KnowBand has developed several eCommerce plugins that can help your online business to grow and will take the customer experience to the top tier. Get in touch or write to us at support@knowband.com.

How to add Custom Fields to PrestaShop Product Pages?

>Looking for a way to customize PrestaShop product pages with custom fields?

PrestaShop is the most common eCommerce platform for selling a product online. Adding custom fields in PrestaShop only takes a few moments. A great product description engages the customers and increases the chances of purchase. So, PrestaShop is the best choice when you want to add custom fields to a PrestaShop product page or display alternate product variants with a single click.

In this article, we’ll show you how to use the Advanced Custom Fields module to add custom fields and attributes to the PrestaShop product page and product descriptions.

About the Advance Custom Field Module for PrestaShop

The Knowband Prestashop Advance Product Attribute/Field Addon is a simple way to add extra information fields to the website’s product page. With the aid of this Prestashop Additional Product Field module, the store owner may now collect the necessary data for the product from potential buyers. Thus, the Prestashop Advance Product Attribute module enables e-merchants to include an additional information field on the website’s product pages.

The Prestashop Additional field module makes it easy to add any sort of field and define the label name on the product page. Accordingly, you can configure any aspect of your PrestaShop dashboard. So, PrestaShop Custom Field allows incorporating website information easily that would otherwise require manual data entry.

Text, Radio, Dropdown, Date, Select, Checkbox, and Text Area fields are provided by the Prestashop Advance Product Attributes module. As a result, sellers can configure the fields to suit their needs. Changes may be made to specific product pages or the entire website.

Recommended Read: 10 Must-have Addons to Optimize Prestashop Product Pages

Examples of Custom Field Usage for PrestaShop store:

On the product page of the eCommerce website, the PrestaShop Additional Custom field module introduces new custom fields or attributes.

When would PrestaShop Custom Fields Module be useful?

  • For stuff like computers, where you’d display technical specifications like RAM and processing power, you’d add additional product details.
  • Promotional Messages that can be easily modified.
  • For Dates and occasions, when you’ll have a countdown, auction, or release date.
  • You can edit or remove the exiting field
  • If the attribute and custom field need to be included on a single product page.
  • Customers can browse additional product options in addition to versions.
  • Paragraphs that describe how to use an object in detail.
  • The Prestashop Advance Product Attribute/Field module displays the invoice’s additional details.

How to display extra product information in PrestaShop using custom fields?

Create a new field

In your PrestaShop Advance custom field dashboard, go to the new Custom Fields tab. Then, click on the tab ‘Add attributes’.

Select the field type according to your requirement

Automated Validation

By choosing them from the drop-down list, the validation criteria for the created fields of the PrestaShop Advanced Product Field module can be defined. As a result, e-merchants save a tonne of time with the automated solution.

Single Page Optimization

If modifications aren’t required on all pages, the PrestaShop Product Page Custom Field plugin allows custom fields to be deployed to just one product page.

Do you want to explore more about the PrestaShop Product Page Custom Field Module?

The advanced product custom field and attribute module have added benefits in that you can add the custom field information on the invoice page. Also, this feature helps you in collecting information about your customers. So, this information can be used in future marketing strategies also while creating the buyer persona. Besides that, it’s a great way to unleash your imagination while also making the boring job of designing product pages a little easier.

Recommended Read: How to Display Related Products on PrestaShop Website Pages

Wrap Up:

Prestashop Custom Product Module is a great module for adding extra data fields to the website’s product page. Also, the product page can be optimised without changing any code. Besides that, we understand that the Advanced Custom Fields module has a learning curve. So, please share your thoughts and questions about adding custom fields to PrestaShop in the comments below!

If you have any concerns related to the Module functionality, contact us at support@knowband.com. Moreover, for any technical assistance simply send a ticket to Knowband.

How to Use Countdown Timers to Increase Sales?

Ever felt like buying a product immediately after seeing the ‘limited time’ offer tag? This happens with everyone, especially when you know that the deal will end soon and you will miss out on the best offer out there. This urgency is created by Countdown Timers.

The countdown timer heats the sense of urgency and scarcity, forcing the users as quickly as possible to make a purchase decision. Simply set the start and end date, and your timer is ready.

Using a countdown timer, you can run flash sales, and limited period sales offering exciting deals and promotions. The sense of urgency created by a countdown timer pushes the user to purchase through psychological tricks. Users who fear that tomorrow they may not be able to afford anything will be more likely to buy it today.

The Psychology behind the Time-Bound Sales

 

Both limited-quantity products and limited-time products can create a sense of urgency. However, to the scarcity theory, limited-quantity goods and limited-time deals empower sales. Anything will be more alluring the more limited its supply is.

Adding a countdown timer will boost your sales enormously. A limited-time offer means that the units’ discount is only applicable for a short period of time and that if customers do not act right away, there won’t be any more units available for purchase.

1. FOMO Puses Customers to Make a Purchase

Fear of missing out is a social anxiety that creates a feeling of guilt for losing a great opportunity. Do not let your audience go away without purchasing on your website. Use the power of FOMO (Fear of Missing Out) by adding a Countdown Timer on your website.

Recommended Read: Six Types of eCommerce Customers and How to Satisfy Them: Pro Tips

2. Countdown Timers Create a Sense of Urgency

A countdown timer should accompany any big deal. Why? If the arrangement is there forever, what is the point of acting now? By displaying a countdown timer in front of your clients, you may create a sense of urgency because your clients will understand that the offer will end once the timer expires.

Recommended Read: How a Limited-Time Offer can boost your Sales?

3. More Convincing for the Discount Seekers

When presented with flat discounts, the discount seekers will give you massive sales. Selling clearance could be a good choice. You will sell out the goods stocked for months as a store owner and bargain seekers can get a decent deal over it. These sales can be the main contributor to your cash flow, which, by replacing the older ones, would make space for the new items.

Recommended Read: eCommerce strategy – Discount Coupons and How to Use them to Boost the Sales and Revenue

Place the Countdown timers in the Right Place

Never go overboard and make sure you’re honest. It has been shown that urgency is effective, but you must use it honestly. Otherwise, placing the timer on every product gives a feeling that you are running out of business. So, where to put the countdown timer on your website?

The best places to place the countdown timers on the online store are:

  1. On the landing Page (for promotions and when sales will end)
  2. On the Product Page (highlighting the quantity scarcity)
  3. At the Checkout page (to reduce cart abandonment)
  4. On other website pages (to create a sense of urgency)
  5. In email marketing (with deals and time left to grab it)

How to implement a Countdown Timer on your eCommerce Website?

You will not need programming experience or certain skills in your website builder to implement our module. The Countdown timer by Knowband to run flash sales is available for various eCommerce platforms like PrestaShop, OpenCart and Magento.

The module is easy to install and configure. Sharing a few of them for your reference;

Countdown Sales Timer – Opencart Extensions

An efficient strategy to encourage large sales in the eCommerce business is to display bargain prices and free shipping on a selection of products. Due to the limited stock and discounted prices displayed by the OpenCart Countdown Sales Timer extension, customers are forced to decide right away.

Flash Sale – Prestashop Addons

The Prestashop Flash Sale Addons can encourage impulse buying and increase the likelihood that an eCommerce site. The PrestaShop plugin will build the state of urgency. The Prestashop plugin encourages customers to take advantage of the offer and place their order as quickly as feasible.

Deal Timer – OpenCart Extensions

The OpenCart Deal Timer Extensions will allow to add products to the specials list by offering discounts for a set amount of time. The admin can decide whether to display a timer or modules on each layout, position, and sort order for the product listing.

Wrap Up:

The majority of the time, urgency and scarcity push customers to make purchases, ensuring that the store’s conversion time is minimised. The KnowBand Countdown Timers were designed to make complete use of the customer’s psychology. It allows eCommerce stores to push sales efficiently by adding extra countdown clocks to exclusive items or deals.

This may interest you:

Last Minute Easter Marketing Campaign Ideas for 2021

During festive days, most of the purchase decisions are driven by emotions.  Easter is one such festival with lots of feelings attached and is celebrated all across the world. Amid the new COVID strain, for Easter marketing you have to adopt some tactics that can be beneficial for both, you and the buyer and let your buyer purchase with convenience and in their comfort.

Eggs-clusive Easter marketing tips to boost sale on your website

Every big brand is running Easter discount on their online and brick-and-mortar stores. Why you should sit at home? Egg-hunt is the most exciting part of Easter marketing ideas. Run a deal or an egg hunt on your store.

1.     Offer Discount and Run Easter Deals

Everyone wants to feel like they’re getting a good deal on Easter, and promotional deals will convince a customer to buy from you instead of your rival. This can be done in a number of ways:

  • You can run deals on specific products or all across the store.
  • You can also offer a buy one, get one deal and this special always works.
  • Bundling items that fit well together will save the consumer time and money. Chocolate, hot cross buns, and coffee, as well as several fluffy toys for kids and the components of an Easter egg painting kit, may be included in a gift hamper.

To run deals, you can use deals and discount-related modules on your eCommerce store.

2.     Give Easter feel to your Home Page

You must be offering some exclusive Easter deals or coupon codes for Easter marketing. On the top banner, display them to the users. Visitors to your site will see this thin banner at the very top of the page. Use the photos along with some insightful and catchy text to remind your users of the different ways they can profit from your Easter sale. These banners can be used to display discount codes, promotional deals, and more.

You can also add gamification on your website’s landing page by using an exciting Spin and Win wheel. Customers get encouraged to take a chance in order to win a reward. Add catchy lines on the text area that drives their attention. You can show the number of offers claimed by the wheel to create the FOMO.

3.     This Easter, Create the Urgency

Every day leading up to Easter, promote a different special offer to invite people to visit your social media and/or e-commerce sites. Alternatively, you might build your Easter marketing campaign to generate a sense of urgency by making deals available for a limited time only or stressing “While supplies last!” to inspire customers to purchase sooner rather than later. Include a countdown timer on your eCommerce website for unique products. The sense of urgency is a special card that always works and promotes impulsive buying.

4.     Promote Easter Gift Cards

What services would you have on your own website? Gifting is a major part of Easter celebrations, and it’s a fun experience for both the giver and the recipient. You could inspire your audience to share the joy of giving by encouraging them to give the Gift Card to loved ones or those in need and this is a feel-good Easter Marketing Idea. Providing a customized Easter-themed gift card to do so will help spread the word.

Play Social Media Card to win your customers

Every business has its social media pages and is investing a lot in social media campaigns every year. For the Easter marketing campaign, use your social media pages for bringing more traffic to your website.

5.     Run a Give-Away Contest on Social Media Pages

Easter is a festival that brings people together to eat, play, and spend time with their families. So, rather than going for the hard sell, use Easter to make your brand a part of the tradition. Easter giveaways on social media are a great way to join in the fun.

For instance, the long Easter weekend is a wonderful time for opulent gluttony… that is, lots and lots of chocolate. As a result, chocolate eggs, cookies, and Easter baskets make great prizes for your Easter social media giveaways.

6.     Create #Easter special Hashtags

You may also use social media to try out user-generated content. This Easter, request your fans to take a selfie, share their best work, or share their favorite ways to use your items and then share them on social media with a special hashtag containing your company’s name.

Send Emails with Exciting deals and offers to eggs-hilarate your existing customers

Email is also one of the most effective ways to communicate with people online. Another creative Easter marketing idea is to create an email with your Easter deals and promotions and make sure to include a catchy subject line. Since your email will most likely be competing with several others in your customers’ inboxes, you’ll want to spend some time crafting the perfect subject line.

You can add some Loyalty Points to your customer’s wallets and motivate them by creating a sense of urgency. For instance, you can put a validity period for the points added that will trigger the psychology and motivates them to shop earlier.

In conclusion, Easter is a perfect time to draw new and returning customers to your online store and improve sales. Get into the holiday spirit by putting together a basket of egg-citing tactics that are both festive and beneficial to your online company. The company will be booming before you know it!

Read More Marketing Ideas:

Martin Grow Shop – The Best Walkthrough Example for PrestaShop Modules

Martin Grow Shop is a popular green store where you can find a variety of seeds and plants that are grown indoors. The purpose of building Martin Grow Store was personal creativity and technical experimentation in the field of botanical cultivation. It is situated in Italy and not just the plants and seeds but, you’ll find many other products from tools to shop lights on the same platform. They have created their website on the PrestaShop platform and have installed some of KnowBand’s popular PrestaShop modules to enhance UX and customer experience on their store.

The website runs smoothly and you will get a satisfying user experience all over from the landing page to checkout and payment gateways. All of its web pages are mobile responsive. They have even secured the website from bots and spammers by Google reCaptcha. Let’s have a look at the PrestaShop Modules installed in Martin Grow Store that adds a pleasing user experience to the store.

KnowBand’s PrestaShop Modules live on Martin Grow Shop:

Ajax Cart

Ajax Cart adds a clean, transparent, and informative Shopping Cart to increase the online store’s conversion rate. The Ajax-based interactive pop-up ensures a high impact on direct sales.

With this addon, Grow Store promotes offers and banners and it adds direct CTA to the checkout page.

It also has a free shipping bar included in it.

Wish List

To enhance the user experience and improve retention, a wish list is a must-have feature. Grow Shop website has a wish list feature added using PrestaShop Wishlist Module developed by KnowBand.

Google reCaptcha

To secure the Grow Shop Website from bots and spammers they have added Google reCaptcha on their website. The image below is showing the reCaptcha added on the checkout page of Martin Grow Shop.

One Page Checkout

Another PrestaShop module installed on Martin Grow Shop is One Page Checkout. Because of its alluring features like Guest Checkout, Social Login, Multiple Payment and Shipping methods, etc., it is one of the best sellers of KnowBand.

The checkout page has options like Guest Checkout, Social login, and email registration options. If a customer is willing to do the Guest Checkout, then he can put the email address and delivery address.

Cash On Delivery with Fees

Offering COD is one of the marketing strategies to reduce cart abandonment that occurs during the payment process. People often feel intimidated in sharing their credit card or debit card details on the new eCommerce website. To overcome this, Grow Shop added Cash on Delivery with fees module on their PrestaShop store.

Google Shopping

To list their products on Google Shopping, they have integrated the Grow Shop with Google Shopping using an integration module. It increases the visibility of the products on Google Search and every product update on the store will directly get synced with Google Shopping listings.

Final Thoughts:

The Martin Grow Shop is one of a kind where you can find different PrestaShop modules and all are making the user experience better and rewarding. KnowBand store has 80+ PrestaShop modules for every eCommerce requirement.

Knowband might have a solution to your eCommerce problems. Click here to visit the store.

Read more success stories:

Success Story of ‘Elettronic Market Shop’ an Italian Marketplace

An Incredible Success Story of eCommerce Handloom and Handicraft Marketplace ‘Cottage Emporium’

How to Increase Ecommerce Sales with Great Product Description

The product description is the most valuable element of the product page for an eCommerce website. It is important from a marketing point of view and it explains why the product is worth buying.

It is what convinces the visitor to take the final step- click on ‘add to cart’.

A product description aims to provide valuable information to consumers about the product’s characteristics and benefits so that they are forced to purchase.

Your product description should convert visitors into buyers, and then only it will be called successful product content. Visuals attract more than the text, hence optimize your product content according to your buyer persona.

To build scannable content, you can include short bullet points in your product descriptions for easy reading. Add concise content with limited sentences describing the commodity. Instead of exaggerating benefits, truthful material explains the product frankly.

The following article will be a complete guide for a product description that sells.

1.     A unique crystal clear product description

The product description should concentrate on their single value proposition, i.e. their primary benefit.

An average user just spends 15 seconds on your product page, as you already know, so it’s time to be impactful.

Sell advantages, not attributes, which means you have to highlight the outcome, not the object.

Clearly, consumers expect your product to achieve something and you have to persuade them that they can.

Add a size description or you can put a size chart if selling merchandise; this also reduces the product returns.

Prepare a buyer persona with keep things in mind, such as:

  • The location
  • The Age
  • Sex — Gender
  • The Interests
  • Level of Education
  • Revenue
  • Language Inside

This buyer persona will help you decide your target audience and you can put up a product description accordingly.

When writing the product description for an eCommerce, emphasize the product benefits that make it better than others.

2.     Keep the tone easy and understandable:

You will note that depending on the brand, the tone of the product description differs.

That’s a wonderful thing if the explanation of the product sounds like you.

Think of it as conversational or formal for your brand? Do you want to use the fun of tongue-in-cheek or do you keep it more straight-laced?

Maintain the tone and its consistency. Words like “exceptional,” “iconic” and one-of-a-kind” are prominently presented.

The argument is that you ought to be consistent with it, whatever your sound ends up being.

3.     Attractive and high-resolution product images

This is no secret: our brain just loves creative visuals.

The brain handles them more easily than text and allows us to guess the meaning.

In reality, visuals are so profoundly ingrained in our decision-making processes that every e-commerce website should be a priority, period. The product description with images is always attractive than simple text.

Add more than one image of your product because it increases the engagement rate and the customer may get convinced with your product images.

Since we are discussing the product images, you can add the zoom feature’ to the images.

For zooming purposes, you find an alternative where you can pinch-in and pinch-out. You can zoom in by double-tapping the product image on some websites.

4.     Evoke Curiosity

Price is one of the top three reasons why American customers shop from a specific e-commerce platform.

If you give better deals than your rivals, or if you have discounted products in your online shop, make sure that your guests are aware of them.

Contrasting it with the initial price is one way to highlight your price advantage.

FOMO (fear of missing out!) is what you can create because netizens feel anxious when they realize that the same thing won’t be available sometime later and others will have it and they don’t.

You can show the old price and the deal price together on the product description to add some FOMO!

5.     Product videos are compelling

Basically, a product video is the summary of the product in the form of a video in which brands attempt to inform clients about the product, its quality, features, benefits, etc.

A video of a product gives a realistic feeling. The uncertainty about the commodity is minimized. It also generates credibility concerning the company. People recognize that the organization is authoritative and not deceitful. For the majority of searches, Google attempts to screen images.

Read: 4 Benefits that Highlight the Importance of Product Videos in eCommerce

6.     Show the real image of your product

Not only does an optimized product page help you turn more visitors into clients but adding a real image can do wonders.

By raising the average order value of customers, it can also raise sales. By doing this, the company offers customers a compelling reason to select the more costly option.

The actual images build up trust and establish a brand’s unique identity.

7.     Add social proofs: review and rating

Social evidence comes in a variety of ways. They can be feedback, testimonials of customers, photographs, ratings, etc.

As long as it’s important to your audience, it doesn’t matter what sort of social evidence you use.

For most e-commerce websites, reviews and classic star ratings can do the job. Remember, always display genuine product ratings and reviews.

The fact is most internet customers are used to finding fake reviews, and some studies have also shown that your conversion rate could actually be affected by so many 5-star reviews.

In reality, every client is more likely to purchase from a website that shows reviews of clients. To get more reviews, you can incentivize customers with rewards or coupons for each review.

Note how the company under the purchase button adds “Free & Easy Returns” details.

Read: Why Product Reviews are Important in eCommerce?

Wrap up:

The product description should contain influential words that blow your customer’s mind. Also, optimize your product description copy for Google SEO.

The definition of a product should be concise and to the point.

Try to use keywords that are friendly for search engines. But instead, place them in the product title if you can’t match them in the definition.

If nothing else, concentrate on using terms of power in your explanations to make the object stand out.

Ultimately, you want to create a picture of the product that gives your shoppers the details they need.

Recommended Read:

How to Overcome Language and Currency Barriers while Selling (Online) Globally

Language is the means of communication and currency is the medium through which we buy and purchase things. While selling globally, your website’s language can become a barrier if the visitor does not understand its default language.

However, because many visitors and prospects come from countries where most people at school learn English, it is necessary to take steps to resolve language barriers. The language switch and currency conversion functionality let you sell globally and build a connection with the buyers.

There is a surge in the demand for virtual assistants and offshore business support. There has been a 95% growth in demand for virtual assistant services in the past few years. But, small businesses holding back from taking the step towards business growth.

One of the main worries about preventing people from using a virtual assistant is the idea that, because of language and cultural barriers, they would fail to interact with someone from another world. Hence, auto-switch language and currency converters play a pivotal role in business growth.

The benefit of having a multi-lingual website with auto currency change functionality

Showing a website in the targeted country’s native language can help boost the product page’s SEO. Auto-Switch language and currency will be advantageous to expand your business globally.

The platform should always be available in the native language when selling to a buyer unless the product is in high demand and the customer has no other means of having it.

Here are some tips that overcome the language and currency barrier while selling your products on eCommerce internationally.

One of the easiest ways to save time and money while selling products online is to get a module that can help you auto-switch language and currency. But, sometimes translation does lose the real essence of the content. That is not the case with eCommerce. The product description should be clear and simple and that can be achieved with the translation module.

#1- Speak the language they know

The most widely used language in the e-commerce world is indeed English. People in countries such as Norway and Sweden also do not mind shopping on English-language websites. But, there are a variety of nations and millions of people who are afraid to read or speak in English.

For your international customers, improve their comfort and convenience and save them the inconvenience of third-party translation resources. Use language for local consumers that are plain, insightful, and sounds native.

#2- You don’t have to cover every language

In all foreign languages, you do not have to localize. That would be needless and too costly. In the new markets you are entering, you just need to concentrate on a few languages that are primarily used.

Initially, you can have the translation for a wider audience in several languages just to analyze the traffic. For instance, if your online store unexpectedly gets hundreds of new customers who prefer using French as the default language, you might need to consider localizing the next one in French.

#3- Navigate them to the landing page

Some studies have shown that it often has a positive effect on your sales if you redirect your visitors automatically to a local landing page. Not just that, it also raises profits. The easiest way to boost your customer’s experience is to guide them to your website’s translated edition.

In other words, your online store’s navigation bar, menu, tabs, buttons, or links should have a version in your current target customers’ preferred language. It is important to localize the product reviews (or local buyers should be encouraged to post their reviews). Also, make sure to give the customer support options in their preferred language.

#4- Let them buy in their currency

Show prices in various currencies, even if you can not accept payment in all of them. Without having to make an extra effort and resort to a currency converter, this information will give your customers an idea of the price.

Payment method: do some research in a given country on the most common payment method. This is going to instill trust in your international clients. They may be cautious about safety if they see payment methods that they are not especially familiar with.

#5- Focus on Design

check the preferences for cultural design. Not only will it boost your product’s credibility, but it will also enhance the experience of the shopper. When you translate a website, you may have to make some adjustments, such as some German words may be slightly longer than the English ones, so you may have to tweak the design a bit.

Auto-Switch Language and Currency Converter: an end to linguistic misery!

Translate every word with one powerful module designed for your eCommerce store that converts the content into different languages, which will open you up to the world. Whenever you are stuck with non-native languages, KnowBand’s Language Switch and Currency Converter is a great and prolific tool. All you need to do is implement our tool into your website and you will be able to easily translate all or relevant parts of your website!

How does Auto-Switch language and Currency Converter Module Works? It auto-switch the currency on your store. For each multi-language eCommerce shop, it’s a real must-have! In their native currency, clients enjoy seeing prices. When setting up a store, you can set the default language and currency country-wise.

If a customer is visiting your website from Poland then, it will display the products in Polish and their native currency. This improves the user experience and provides a personalized user experience. The addon is an ideal tool to connect eCommerce stores to various currencies and make them more user-friendly. The admin needs to add the language and currency from the store back-office. Our module displays the language and currency as per the settings.

Click on the links below to explore the Auto-Switch Language and Currency Translator Module:

Prestashop Auto Switch Language and Currency – Prestashop Addons

Auto-Switch Language and Currency – Magento 2 ® Extensions

Auto-Switch Language and Currency – Magento ® Extensions

Auto Switch Language and Currency – Opencart Extensions

Several eCommerce modules are available for all the major eCommerce platforms such as PrestaShop, Magento, and OpenCart.

Conclusion: The reality is that by understanding how cultural differences can affect communication, understanding, workflow, and efficiency, there are ways to get on the front foot and minimize these concerns. You can conquer these obstacles with a little legwork, knowledge, and strong processes and nurture an empowered and efficient support team.

Write to us at support@knowband.com and we will be more than pleased to share with you the Auto-switch Language and Currency Translator and its features!

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