With major festivals comes great sale opportunities. Ones at the doorstep this year are Easter & Good Friday. Online shoppers are already showing excitement for holiday season sales. If you are running an eCommerce business, then utilize PrestaShop website customization to give a boost in sales & revenue. No matter what products are being offered on the website, holiday sale strategies can be utilized to make the most of the outcome.
In this article, we will be covering various tips on the customization of the PrestaShop website to be motivated to achieve results in the Easter sale. Be sure to go through the entire article until the end to know the best possible approaches in the year 2020.
It is a must to make your customers aware of the Easter/Good Friday offers and benefits they would receive. So, make sure to send web notifications & push notifications to your existing customers before & during the sale. Lure the users by notifying them about your special coupons and vouchers with limited-time offers. Rather than using simple text notifications, send themed graphical notifications to compel them for successful purchases.
The store owner can easily create, automate & send such notifications to your existing customers from the backend of your PrestaShop site. In case, if you own a PrestaShop Mobile App, you can send in-app push notifications to app users.
Are you thinking of building a PrestaShop Mobile App for the online website? Try the PrestaShop Mobile App Builder module.
The home-page is the face of a website, Hence, it must reflect all the relevant information that is not only useful for the visitors but also beneficial for the business. Keeping that in consideration, customize the home-page images aka display hooks & action hooks according to the Easter/Good Friday theme.
On the images, use action hooks where you want to add hyperlinks to specific categories/ products. For simply displaying an image (without any hyperlinks) on the home-page, use display hooks. These hooks can be placed anywhere on the homepage including the footer.
Use interactive & gamified interfaces such as ‘Spin & Win Discount Wheel’ or any lottery for sale. Rather than having just a regular banner or button, use the CTAs in the form of a contest & games so that it not only boosts your sales but also increases customers’ interest & engagement.
Attach labels such as “Easter Special”, “Limited Time Offer”, “New Arrival”, etc. on the selected set of products. Adding such labels increase the CTRs & purchase of those products. Label products according to online shopper needs.
If you sell products that are directly relevant for Easter, like candies, then update filter of that category to have easter relevant options. For example- Candies category could have filters of ‘New Arrivals’, ’ Easter Candies’, ‘Popularity’, ‘Flavors’, ‘Brands’, ‘Customer Ratings’, etc. Likewise, for various other categories as well, similar approaches can be adapted to make it easier for your customers to reach their desired products.
All these additions on the PrestaShop website are just a few instances of how your holiday season sale approach can be optimized. Based on business type & client’s requirements, you can make many other sorts of PrestaShop website customizations as well. Just make sure they are implemented wisely and by only professionals. They not only make shopping convenient for users but also help in growing sales numbers.