Author: Vishakha Nathani

Vishakha can be found writing, crafting or digging Earth. Her love for writing made her switch her profession from a Geologist to a Writer. Additionally, she likes keeping herself engaged in crafting and redecorating spaces. You might found her posting 3 am poetry on her Instagram story. Her proclivity for writing is never-ending.

New Online Grocery Stores must have These Website Features

Do you want a grocery website or application like BigBasket and Grofers? Do you need a platform or an app focused where clients can place orders online? You have come to the right page.

An online grocery store should be like a departmental store. The way they arrange the products based on the requirements like butter and jam are generally kept along with the Bread. Because a person who buys bread will always buy butter with it.

The same strategy should be followed by online grocery stores. The website should display relevant products that can be bought together. I am going to discuss some top-notch features that every new online grocery store should take seriously.

1. Navigate the user to the right place

With easy navigation, keep the interface simple to help your clients place orders easily without knowing about the app or website. Design the process of exploring/searching different products; add to cart buttons, display categories, call-to-action, and lastly checkout should be completed in just a few taps, with minimal screen sliding. This keeps customers engaged and does not allow their attention to be lost due to the disruptions caused by switching from one screen to another.

2. Subtle website design

Design the new online grocery store’s UI and UX in such a way that each feature remains simple and responds in real-time.  It is good to provide fast search/filter solutions and checkouts to encourage customers to spend their time buying more, not finding what they need. We can connect wallets and different types of online payments on request along with cases on a delivery payment system.

3. Business Model for new Online Grocery Store

Many of the on-demand applications charge for membership and provide different advantages, such as free delivery, membership offers, and so on. As they know they are having a good price, this will draw consumers to your new online grocery store. Both you and the client will benefit from annual membership fees. You can even go for a commission model for the registered sellers on your grocery marketplace.

4. Shopping Cart

Shopping carts bridge the gap between shopping and purchasing, so it’s incredibly important to have the best apps for shopping carts on your website. A shopping cart stores product data and it is a portal to order, catalog, and customer management. It displays product information, categories, and site information. A shopping cart facilitates the purchase of the product on an online grocery store therefore it is a must-have feature.

5. Search tab which delivers relevant results

While developing a grocery mobile app or a grocery website, concentrate on providing a fast browsing experience so that even in the slower data links, users can access the app. You can also have offline functionality so that users without internet access can search on the app. Keep things one or two taps away so that users don’t have to get confused about where they started from.

6. Product Page

Grocery stores have a wide variety of items and the new stores can make the products readily available in order to give consumers ease of shopping. Write a product description that is easy to read and understand. Do not add false images of the products because it won’t give you a long time business. The product page must have high-resolution images with the complete product description.

Start your grocery store today:

7. Show relevant products in your online grocery store

Maybe on many of the shopping sites you’ve seen this feature. Here, the suggested product list is shown at the bottom, based on the user’s previous search preferences. If the creation of your new grocery app contains this functionality, it will keep users interested as they get exactly what they need according to their interests. It is a must-have feature for a new online grocery store.

8. Include multiple Payment Methods

Card payment, cash on delivery, or portable wallet will be included in the secure multiple payment options. This will make it easier for them to buy according to their convenience. To encourage people to make purchases as they wish, ask your food delivery app development company to incorporate multiple payment gateways into your grocery app.

9. Provide Shipping Services

This enables users to prepare their delivery in advance according to their convenience. During the checkout process, consumers will pick a delivery date for their order. The creation of the grocery mobile app includes the approximate delivery period to alert the customers.

10. Order Tracking

When a customer places an order, they want to know the order status of the product delivery process. To provide such information, you require proficient order tracking software. Many eCommerce service providers have created such modules and I would suggest you see the demo of KnowBand’s Delivery Boy App which is fully featured and easy to handle.

Now decide for yourself!

What do we offer?

KnowBand is a company best known for eCommerce business solutions. We have created hundreds of modules for major eCommerce platforms like PrestaShop, OpenCart, Magento, Shopify, and WooCommerce. Our mobile app services are highly appreciated by our clients. We develop the Grocery App and Online Grocery website as per your requirements.

For more information you can read the below-mentioned article:

eCommerce strategy – Discount Coupons and How to Use them to Boost the Sales and Revenue

Digital coupons are rebates and discounts provided to current or prospective customers by retailers. By giving a certain percentage discount, free delivery, or another discount, digital coupons are most often aimed at tempting a customer to purchase on the retailer’s website.

In reality, coupons are deals, and everybody wants to feel like they have found a deal. However, beyond simple discounts, there are a lot of fun ways you can use coupons, and each of them can help you drive more sales.

An introduction to Coupon Marketing

The basic marketing strategy for coupons is simple: you send out vouchers or codes that users can redeem in return for free goods and discounts. The advantages of this method are various, including:

  • Helping you to make enticing deals to push further sales.
  • Having more clients back.
  • Driving more traffic through social media to your store and drumming up curiosity.
  • Clearing out the warehouse of unwanted goods.

Everyone ultimately likes a discount, which is why coupon marketing works so well. However, when it comes to e-commerce, using easy discount coupons is way too simplistic an approach.

Digital Coupons will Stay

There appears to be no slowdown in the inclusion of retailers’ digital rewards. During the holiday shopping season, we should expect it to peak, with more offers selectively provided far into the New Year.

More and more, along with product and promotional messaging, customers expect coupons. Retailers who do not offer discounts and digital coupons are losing and missing their chance to rivals.

Some numbers that describe the importance of digital coupons:

  • Coupons are used by 90 percent of customers.
  • By 2022, digital coupon redemptions will top $90 billion.
  • 63% of shoppers state that they want coupons to be more available.
  • Discount emails have a revenue boost of 48 percent per email.

Coupon Marketing Strategies to Increase Sales at your eCommerce store

  1. Give first-time purchasers and loyal customers coupons

The toughest part of running an e-commerce shop is, by far, convincing new visitors to purchase from you. You can start building trust after they’ve made a purchase, then get them to come back.

A common strategy that many online retailers use is to offer first-time buyers coupons with tempting discounts. To show the deal, you can also configure an exit purpose pop-up, so you can target visitors on the way out of the virtual door.

  1. Using coupons during particular seasons to drum up enthusiasm

We are willing to bet that your inbox gets filled with discount coupons if there’s a seasonal change or a common holiday. Some dates, such as Christmas, are better for sales than others, but there is almost always a chance to use date-specific coupons to drive sales.

You may either screen coupon deals on your home page or contact your list of subscribers via email to do this. Nothing in practice prevents you from using both techniques.

  1. To raise your per-sale averages, give price-minimum coupons

How much you receive on average for each purchase is one of the most important metrics for an online shop. Logically, you want the number to be as high as possible, and a perfect way to get there is to use coupon marketing.

People can spend more money when there are discounts involved than they would have done otherwise. You can benefit from this by offering coupons that only trigger a specific monetary amount for purchases.

  1. Offer ‘Buy One Get One Free’ coupons on stocked products

Ideally, your store would sell every single product or service equally. You will often, however, run into situations where particular items do not perform as well as you would like (or hope).

This becomes an issue if we’re talking about physical products because you’re stuck with merchandise taking up space.

How to market coupons to your customers?

You can send emails to your subscribers with discount coupons and deal availability information. Another way to promote your coupons is by putting them on your social media handles where people admire your brand and follows you. Resourceful and creative content lets you stand out from the crowd.

You can advertise your coupons on various platforms. This can be done physically and digitally both. Sending discount coupon SMS is another way. Be responsible for texting as this is still a modern medium for distributors and when it comes to direct communications, it can easily cross the ‘what is appropriate’ line.

One of the best ways to get consumers to buy could be to provide affiliate links with attached discounts.

Ecommerce extensions and tools to offer discount coupon codes

Several eCommerce tools can be used to entertain your visitors and to increase customer engagement in your online store. If you are witnessing higher cart abandonment on your store then you should optimize the content and web pages to decrease the bounce rate. If you are not sure about the tools you can use to offer discount coupon codes then you have come to the right place.

This section of the article focuses on the most used pop-ups and discount coupon generators that eCommerce store manager should add for better customer engagement and uplift their sales.

Welcome popup: These are presented to the visitors when they hit on your website. The moment they arrive, a pop-up window will show up with a discount coupon. Spin and Win extension is a gamified popup that you can use as an entry pop-up. It works well to increase customer engagement and conversion rate.

Exit popup: Next in the row is the exit pop-up. For instance, Exit Popup can be used for the customers who are leaving your website without completing the purchase. The coupon with a discount might change their mind and convert them into a potential buyers. Also, exit pop-ups are intended to increase customer retention.

Gamified Popup: Adding fun elements to your eCommerce store is the best way for increasing customer engagement. Visitors spend more time than the average when a store has a gamified element added to it. You can add a spin and win wheel like a pop-up or a scratch and win coupon tool with discounts and other coupons like Buy-1, Get-1.

Recommended Read: How Gamification Increases Customer Engagement on Your eCommerce 

Review reminders: Another way to offer coupons or discounts is by incentivizing the customers against feedback. You can ask your customers to drop a review and give them some reward points or discount coupons that they can use in their next purchase. The Review and Reminder module by KnowBand is a perfect choice!

Abandoned Carts Alert: Are you facing a lot of cart abandonment on your online store? Don’t know how to bring lost sales back? Abandoned Cart Reminder module can help! The module is designed to send reminder emails and pop-ups to your abandoned carters. You can send various emails with different content and can share discounted and non-discounted messages.

Recommended Read: How you should plan your Abandoned Cart Reminder Email for your online store?

Push Notifications: You often receive push notifications from the applications you have installed on your mobile phones and from the websites you have subscribed to. The Push Notification with Discounted Coupons is a great tool for increasing customer conversion. A discount that is valid for a limited period forces your customers to visit the website once and they often make an impulse purchase.

Price Alert: The Price Warning Addon provides the web store admin with a channel to improve customer interaction. This addon helps the consumer to set a product’s price alert. The customer will receive a customized email with a price drop notification. If the product price is below the threshold, 70 percent of online buyers would turn into buyers.

Wrap-up

E-commerce gives you a lot of options in more innovative ways to use coupons than just providing discounts. Coupons can help you improve sales in particular circumstances with the correct strategy, and you can even try out new approaches whenever you want. You can prepare templates for every event and use them well before. The discount coupon modules and software developed by KnowBand are available for all the major eCommerce platforms like Magento, OpenCart, PrestaShop, WooCommerce, Shopify, and others.

Recommended Read:

Top 5 Advantages of mCommerce (mobile commerce) for Online Business

mCommerce is surpassing the usage of desktops in every field from banking to shopping. There are various advantages of eCommerce but you know with advantages many challenges appear on the way. Often, what makes it a great thing for mobile marketing is also what opens it up to greater risk. Mobile commerce is influencing the lives of retailers and their consumers.

In the world of Netizens, we need to walk side by side. Do you have any idea about the time an average person spends on the internet every day? One of the studies says an average mobile user spends 3 hours and 15 minutes per day. This reason is enough to explain the on-going demand of the mobile commerce (m-commerce) business. Understanding the advantages of using a mobile app over a desktop website creates the opportunity to maintain sales revenue while growing digitally.

Mobile provides a variety of possibilities, both to communicate with new customers and to allow brands to increase market share as they gain insight into customer behavior. The number of mobile users in the world today is 3.5 billion, which means 44.81% of the world’s population owns a mobile. You will witness consistent growth in the eCommerce and mCommerce marketplace in the upcoming years as the users are thriving to get the products at their convenience with a mobile click.

Now I am going to explain some key advantages of mCommerce or mobile businesses.

Buy and sell on a go

Mobile commerce makes it easier for consumers, through wireless devices, to discover products available on the market. To buy products or services, clients do not need to drive to the market. They can just visit the online application or store and get their work done.

It decreases extra efforts, saves money and time which are the advantages of mCommerce. The hand handled devices like mobile and tablets have increased the demand for cross-device websites and mobile applications.

Better reach

Mobile commerce enables brands to reach new customers that they have never previously considered. It is projected that in the year 2021, three fourth of the world’s adults will own smartphones. For brands, this broad user base provides several future sales leads.

By shifting their slant and emphasis to distinguish themselves from rivals, mobile commerce enables brands to escape market saturation problems. Considering the advantage of mobile commerce, they offer comprehensive distribution opportunities to brands as new markets open up and are discovered.

Convenience, speed, and credibility

Those days are gone when tiny mobile screen, smaller keypads, and limited mobile phone memory was the major concern for mobile commerce. Now with emerging technology, mCommerce is the most convenient way of shopping and the high-speed networks are providing an advantage.

The benefit of mCommerce is that it does not require any extra effort for making the transactions. A mobile responsive website with some trust badges will be sufficient to gain the trust of your customer.

Localization

Mobile commerce specializes in using consumer data, such as geo-location, to optimize the service and, ultimately, to produce more sales. Hyperlocal marketplaces are in trend after the COVID 19 outbreak. The epidemic has become an advantage to online merchants.

This enables brands to target customers at the right time, whether they are looking for an item at midnight or shopping during a lunch-break through the mobile app. In those moments prior to a buying decision, geotracking technology and programmatic ads help retailers interact with these customers, raising the chance that the purchasing will be completed.

Personalization and Enhanced UX

There’s nothing the consumers enjoy more than a personalized experience. It saves their time, makes them feel valued, loved, and so some of the most popular e-commerce companies always use customization to their fullest potential. To make your customers feel unique, you can send personalized push notifications.

Personalization has proven itself to be the secret ingredient of e-Commerce success time and time again, particularly as of now at a time of machine learning and AI. Therefore, to maximize profits, delivering a seamless user experience is a must. Enhanced UX is the major advantage of mCommerce.

Final Thought

These are the primary advantages of M-Commerce for your companies. It is evident that mobile commerce provides tremendous benefits to retailers and brands, whether they are seeking to enter a new market or bringing out a new product. The data and connectivity that mobile commerce offers can be an excellent way to increase market share. Nevertheless, with those benefits also come challenges. As a company owner, in the current market situation, you will never be able to deny the triumph and prevalence of M-Commerce.

Create your mobile app using the Mobile App Plugin available for the major eCommerce platform like PrestaShop, Magento, OpenCart, WooCommerce, etc.

Recommended Reads:

Best eCommerce Payment Gateways for Poland

Payment Gateways are a pathway that securely facilitates the payment process. The payment gateways process verifies and accepts or declines the payments using an assured internet connection. A secured payment gateway is used to handle the payment transfers between the merchant and the client. There are several accepted payment methods for online purchases in Poland, but online bank transfers always come out on top.

Poland has exceptional scope in the eCommerce industry and the digital marketplaces are growing faster than ever. It is the safest and most professional way to deal with online financial transactions. You are also going to use services such as PayPal, Square, and several others. However, it relies on the website’s design and web development. Also, it is vital that your customers’ data is safe, and you will also be able to pay yourself. It also enables the processing of refunds, returns, etc.

Some Statistics about Payment Methods in Poland

  • 41% are mobile payment providers with one-click checkout. In Poland, payment service providers include PayU, PayPal, DotPay, Przelewy24, Tap2Pay, and others.
  • 35 per cent uses classic bank transactions. PKO BP, Bank Pekao, MBank, Santander Bank, and ING Bank Śląski are the top Polish banks.
  • The third most common financial product is BLIK, used by 25% of shoppers.
  • 16% of transactions are handled through debit card processing.
  • 17 per cent of mobile wallets are used for e-commerce.

Nowadays, when making online purchases, online shoppers are much more alert & aware even of data protection. Therefore, e-retail companies have to select the right ones to prevent some kind of further barrier to online payments and transactions. Let’s address in depth each:

Recommended Read: Top 5 Payment Gateways for your eCommerce Store

1. Sofort

Sofort, also known as Pay Now, enables you to use your online banking information to make simple and convenient payments for your online purchases. The merchant receives confirmation of the transfer order in real-time and may promptly dispatch the goods or allow the download. Using your own safe online banking information ensures there is no need to share with the merchant any personal information or card numbers.

Recommended Read: Benefits of Having Multiple Payment Options on the Checkout Page

2.Przelewy24

Clients ofPrzelewy24, a Polish payment method aggregator, can carry out transactions electronically via bank transfers and other ways. Bank transfers account for 80-90 per cent of online payments in Poland, and with over 165 banks, Przelewy24 offers a way for customers to pay. To authenticate a payment, Przelewy24 redirects customers to their website and there is instant notification of the success or failure of a payment.

3. Blik

Blik is Poland’s most common mobile form of payment. Embedded in banking applications, BLIK is a device covered by all major Polish banks. More than 90% of all clients of Polish financial institutions currently have the option to use BLIK in mobile banking applications.

4. Trustly

You can accept payments, issue payouts, and access useful user insight data with Trustly. Fast activation and multi-currency functionality give you the power to extend your company with access to clients in Europe, Australia, Canada, and the US across borders.

Recommended Read: PrestaShop Preferred Delivery Time Addon

5. PayPo

PayPo in Poland is a ‘shop now-pay later’ form of payment. You can pick PayPo upon checkout as a shopper, and you pay for the products purchased later, interest-free.

6. PayU

The payment option for users in Poland is PayU (Poland). Among other items, the scope of payment services provided by PayU includes one-click payments, mobile payments in the store application, fully online payments, deferred payments (purchase now, pay later), renewable payments (subscription), electronic wallets such as Google Pay, Apple Pay, Click to Pay, MasterPass, and even BLIK.

7. PayPal

The well-known digital wallet and online payment system are PayPal. PayPal is regarded as one of the safest and most reliable online payment methods these days. You get access to the full range of PayPal solutions in Poland, including withdrawing money into your banking account. Polish accounts do not have any restrictions. PayPal is also used in e-commerce as a means of payment for products and services on platforms/markets, in addition to sending and receiving payments, where traditional debit and credit cards are not accepted.

PrestaShop One Page Checkout is Compatible with Popular Payment Gateways of Poland

 

Would you like to add a custom payment method on the eCommerce checkout page? Bank transfers currently make up 50% of all e-commerce transactions in Poland, where they are the most popular payment option and EUR 5 billion in annual sales. It is expected that this method will rise at a compound annual growth rate of 8% by 2021, but the rapid increase in the number of cards as a payment alternative will dent the overall share of transactions carried out by bank transfers.

The One Page Checkout enables you to add endless payment methods. The PrestaShop One Page Checkout module is compatible with multiple payment methods of Poland like PayU, Stripe, PayPal, blik, Sofort, etc with the API integration. A default payment method can also be set. In addition, for every method of shipping, you can specify which payment methods would apply to it.

Give a Better Checkout Experience to Your Users

It will be good to show cart details, product images, and product prices on the checkout page and give a similar experience to a physical store where customers can see all the product details. With One Page Checkout, customers can increase or decrease the product quantity at the checkout page.

It has various login options like social login with Google+, Facebook, or PayPal. Prestashop One Page Checkout page loads faster and increases the conversion rate. For Payment methods, you can add several payment gateways that are available in Poland and give your users a better customer experience.

Recommended Read: Different Types of Payment Methods in eCommerce

Key Features of One Page Checkout Module:

Social Login and Guest Login:

One Page Checkout module for PrestaShop has Social login functionality that requires the social handle details. Also, it supports guest checkout for customers who do not like to spend time in the lengthy registration process.

Email Integration:

The One Page Checkout module has MailChimp, Klavio, and Sendinblue email integrations.

Abandoned Checkout Statistics:

You can keep the track of abandoned carts and put your efforts into recovering those.

Supports All Major Payment Methods:

The PrestaShop One Page Checkout supports almost all payment options, allowing the consumer to select one for their transaction.

Blik, PayPal, Boleto, PayU, Stripe, Sage Pay, Mobilpay, Ogone, Pago Facil, ePay, ccAvenue, Quickpay, Firstdata, Paysera, Braintree, Moneybookers, Mercado Pago, Redsys, 2Checkout, etc.

Recommended Read: Mobile Wallet/Digital Wallet vs Credit Card/Debit Card

Compatible with Multiple Shipping Services:

Streamlined checkout from PrestaShop is compatible with almost any shipping service.

Mondial Relay, So Colissimo, Ulozenka Delivery, Zasielkovn Delivery, LP Express 24 Delivery, InPost Paczkomaty, Zasilkovna, Webshipr, Paczka w Ruchuu, Poczta Polska (owppoczta), etc.

To increase the profitability of their business, every store owner wants to give their customers a simple and quick shopping experience. Checkout became the focal point of this procedure. The One Page Checkout module is available for all the major eCommerce platforms. Click on the links below to see the demo on the KnowBand store and visit their product pages.

PrestaShop One Page Checkout Addons

OpenCart One Page Checkout Pro Extensions

Magento 2 One Page Checkout Extensions

The One Page Checkout alternatives lessen the clients’ additional work. It enables them to finish the checkout process on a single page, lowering the rate of cart abandonment. Social login is the best feature of the one checkout plugin. Users can utilise this functionality to log in using their Google or Facebook accounts.

Wrap Up:

Payment gateways are the most important element of any eCommerce website. Additionally, a correct payment gateway will enormously improve the growth of e-commerce businesses. However, to ensure safe and secured checkout, you require a user-friendly payment gateway that supports multiple payment methods. Moreover, Limited payment options are one of the factors contributing to greater checkout page bounce rates and cart abandonment rates compared to other website pages.

One-Page Checkout Module is a one-stop solution to increase conversion with a decrease in abandoned cart rate. So, give it a try and choose your payment methods wisely!

Best OpenCart Rating, Review and Incentive Extension to Reward your Customers

The OpenCart Review and Incentive Module offer a way for your customers to connect with you, as well as to promote sales on your eCommerce store. The product reviews Incentive extension allows you to add a customer review feature to all the products available in the store.

Simply informing consumers of the availability of a product or service is no longer adequate; customers are now willing to benefit from the first-hand experience. Hence, KnowBand developed the Review and Incentive Extension for all popular eCommerce platforms.

In addition, public transportation, hospitality, recruiting, retail, and health care have all gained insights from customer feedback in order to optimize their marketing strategies and develop their services.

A feedback system adds credibility and influences the buying decisions of the customers. Businesses that do not have feedback will lack the ability to develop their business.

So, if you have an OpenCart store then the ‘OpenCart Review and Incentive Extension‘ can help you grow your business.

The OpenCart Review and Rating Extension

The extension comes with the incentive system. Customers earn some points as a reward that they can redeem later. This motivates users to leave a review which helps other buyers when making a purchase decision.

With the aid of this OpenCart product review module, eCommerce store owners can now inspire their customers to leave their reviews of the different items. Get more feedback and ratings for your site to ensure new users. This also offers persuasive reasons for consumers to go back to your site, thereby improving user engagement and eventually converting.

Some of the functionalities with benefits are highlighted in this article. Give it a read and decide for yourself if it is thoughtful to add this module to your OpenCart store.

Functionalities of the OpenCart Review Module:

Not every store owner needs to be a coder hence the OpenCart Review and Incentive extension is designed in a way that everyone can configure and manage it with ease.

1.      Allow users to give the product review:

You can enable the feature with a toggle button switch and decide incentives. Also, numbers can be set by the store administrator.

2.      Email plays a crucial role

Emails are very effective ways to increase traffic on your website. The customer who drops a review will be given the reward via email. You can add catchy subject lines to it and email templates can be configured as needed.

3.      Eliminate unwanted reviews:

The admin will set the moderation rules for the reviews. The reviews can be published either directly or after approval by the admin. It depends on the choice of the option.

By removing noise from unwanted and unjustified feedback, companies may be assured that only real, quality reviews are a current indicator of their online credibility.

4.      Decide who will receive the incentives

Items or categories in which the admin wishes to be considered for reward and reminder can be chosen. This way you can categorize the customers and manage them carefully.

5.      Keep an eye on Statistics:

This is the most beneficial feature of the OpenCart Review and IncentiveExtension. The data and report system of the module offers you detailed statistics based on different criteria that you can analyze.

Merchant Benefits of OpenCart Review and Incentive Module:

The ultimate goal of every merchant is to increase sales in their store. To achieve the targets, store owners try various tactics like running deals, offering coupons, following up the leads, and many more marketing strategies.

The OpenCart Review and Incentive Module is a complete package as it offers you several benefits.

1.     Collects more feedback:

It provides a convenient way to attract more and more feedback from current customers.

2.     Increases credibility:

Reviews and testimonials will help create much-needed credibility with new customers. At the same time, it leads to the buying decision of the tourists.

3.     More customer retention:

OpenCart review and Incentive extension in exchange for the reward app offers a persuasive argument for consumers to return to the store.

4.     Better conversion:

Offers and discounts can inspire them to shop in the store. So, you’re having a few fast conversions.

5.     Enhances customer engagement

Customer spends more time on your store giving a review and reading others feedback, therefore, reviews and rating system increases customer engagement.

Recommended Read: How Gamification Increases Customer Engagement on Your eCommerce Store

Overall Impact of the reviews on your store

Reviews not only can influence customer decisions but also boost the reputation of a brand. Reviews have the power to create consumer trust and inspire people to engage with the brand. Customer interaction eventually contributes to increased results for companies.

  • customers win rewards and incentives that motivate the buyers
  • Positive reviews influence buying decisions and promote rational buying.
  • It creates better product understanding for new users hence become a buying motivation.

Conclusion:

People are talking, people are listening. Online review is potentially the most effective, mutually beneficial tool any company can employ and any user can support it. With everyone reading and making decisions based on feedback from other customers, how important do you think the review is to your business?

The KnowBand team specializes in increasing consumer activation to inspire current decision-making and long-term brand loyalty. If you are looking for any feature to add to your OpenCart store then you may find a module for that in our store or you can contact us at support@knowband.com.

Recommended Read:

OpenCart Wish List Module that drives sales and engagement

Not every time you purchase products by directly adding them to the cart and checking out immediately. You often save some products for final review and add them to your wish list. The term ‘wish list’ sounds fascinating. In eCommerce, users can add all the products they are liking and willing to buy sooner or later to their wish list. Users won’t have to add to their cart until they’re ready to check out.

There is a high cart abandonment rate for most e-commerce brands, but few know how to reduce it. Abandoned cart reminder email strategies were addressed in a previous blog post that surely works. In this article, you will learn how a wish list can improve conversions in your OpenCart store. You can also find out about the most popular products and categories of the store that you can use in making marketing strategies and inventory management.

What is a wish list?

The wish-list feature enables e-commerce clients to build a list of goods that they are not yet ready to purchase, but that they plan to buy for themselves or receive as a gift in the future. Wish lists provide shoppers with a convenient way to arrange the items they want, making it unnecessary for quick reminders to use the shopping cart.

Not only do well-built wish lists lower the rate of cart abandonment (because of shoppers), they help boost the site’s customer experience by making it easier for customers to purchase from you and inspiring others to do the same.

Why do you need a wish-list or save for later option in your eCommerce store?

Besides the obvious advantage of enhancing the shopping experience of the consumer, Wishlist has the potential to provide online retailers with a much broader, strategic value. A Wishlist provides an incentive for clients to save products “for later” if at that moment they do not commit to a purchase and find them easily once they return to your shop.

  1. You will give your prospects a chance to save the items they will later show interest in.
  2. They help you keep track of what your customers want.
  3. They help you predict stock levels properly and manage inventory.
  4. You can use the wishlist data to have targeted marketing
  5. Easily assess the efficacy of your overall marketing activities by monitoring which goods end up on the wishlists of your customers.

Every Thing about OpenCart Wish List Module

1.     Attractive front-end representation

The wish list display should be attractive and clean. The look and feel of the front-end of the OpenCart Advance Wish List Module are neat and clean. It has a direct call to action button for adding products to the cart. You can edit want the button color, font, and other details according to the theme.

2.     Allows customer to maintain a private wish list:

The OpenCart Wish List Module acts as a handy way to remember the items that made it to the list, which is particularly important for major future events, such as weddings, new babies, housewarmings, etc. when assembling gift lists or drawing shopping lists. Mobile shoppers find this feature especially appealing because on a smaller screen it saves a lot of “browsing” time.

3.     Top Wish-listed Product and Categories

From this point of view, you might be tempted to suggest that you do not need a wishlist because you already know which of your best-selling items are. The advanced OpenCart wishlist addon helps the store vendor to evaluate the product that is most requested or most common. The category/product review reports can be presented by the OpenCart store admin in the form of a graph.

4.     Wish list module does Customer Analysis

The favorite product list addon of OpenCart helps the eCommerce merchant to evaluate the customer lists with the shortlisted product quantities and other details.

5.     Order Analysis Report

An Order listing tab is offered by the OpenCart wishlist extension. It allows the store manager to analyze the ordered products that were on the wishlist of the customers.

Benefits of OpenCart Wish List Module:

To see what items consumers save for later and what items they buy, you will analyze the data, which will help you find the underlying problems that hamper your sales: do customers need more data? Are they abandoning carts due to product price? Will discounts and deals work for them?

Conclusion: It improves the overall customer experience and for the merchant, it provides them with the data like the products that are most popular and frequently added to the cart. Some products are most added but least purchased. In that case, you can see where it is going wrong? Here the product analysis report will help.

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Why Competitor Analysis is Important for an eCommerce Store

Competition is a good thing all the time. This forces us to do our very best. A monopoly makes individuals complacent and happy with mediocrity. You will build a more knowledgeable and efficient marketing strategy if you know how to carry out a competitor analysis. Researching the industry’s rivals lets you see the business environment clearly, where your brand fits in, and what you need to do to stand out and thrive.

What is competitor analysis?

It is simple to understand from the term itself but practically it includes a lot of research and evaluation of your rival’s business strategies.

A competitive analysis is a research method that shows who your rivals are and how your brand is relative to their goods, positioning, strengths, and weaknesses. It’s an analysis that explains you following things from the competitive study, such as:

  1. Identifying your opponents and judging them
  2. Evaluating their strategies
  3. Their strengths and vulnerabilities
  4. Take business decisions that help to beat them
  5. How to compare them to your business?
  6. What amount of brand recognition in your market do your rivals have?

Find their rates, earnings results, share prices, best practices for customer service, cutting business, distribution, and a whole lot more.

Why do competitor analysis?

With competitor analysis, you will be able to improve your own marketing plan. In the industry, you can also find opportunities that rivals have missed. You’ll discover new areas of opportunity that your competitors are proving popular, that you’ve missed. For example, you should target countries that are working for them.

Our products have helped shape a lot of companies with eCommerce platform plugins like the marketplace, social networking, SEO wizard, etc. We helped many dreamers to start their own business apart from that. We know how to start a company with eCommerce and how to be a top performer. And one of the most important of these was doing competitor analysis.

Today, eCommerce means rivalry cutthroat. For a single moment, you can’t afford to lose concentration. If you don’t constantly keep track of your rivals, you’ll unexpectedly start losing clients one day and you won’t even know why.

Doing regular competitor analysis does not only give one an advantage over rivals for an eCommerce company, it is a must-do to remain in the race and make a constant profit from your business.

How to do a competitor analysis?

We put together this guide to help you learn how to do a competitive analysis that explains what to do during each phase, what competitor analysis tools you can use to discover the details, and how to use the data to guide your marketing strategy.

  1. Identify your competitors
  2. Compare positioning in marketing
  3. Compare the traffic and efficiency of sites
  4. Make a comparison of keywords
  5. Compare Voice Share
  6. Backlinks comparison
  7. Compare the efficacy of SEO

There is no foolproof advice to make the right one for your competitor analysis. Instead, it focuses on the sector in which your company is.

Popular competitor analysis tools

After knowing the importance of competitor analysis, the question that arises is how to do this? Are there any software or tools that can help? It is easy. There are various famous competitor analysis tools for different niches.

To compete with the competitors you must use the most efficient tools for business analysis. Some tools can assist you with competitor analysis for SEO, content, keywords, and social media. Let’s dive deep into the popular competitor analysis tools.

1.     QuickSprout

To learn about sites similar to yours and to find out how to outrank them, use the QuickSprout competitor research app.

When using this method, the one thing to bear in mind is that the reports can take time to load. Usually, the competitive analysis tab loads within 60 seconds, and it typically takes 90 seconds for the social media report.

2.     SEMRush

Analyze the top organic and paid keywords, backlinks, and more with SEMrush from your rival. SEMrush is a flexible tool that allows you to perform competitive research on any domain name and to use the knowledge to optimize your campaigns. This instrument allows you to do four significant things:

  • Keyword Analysis
  • Study of Competitor
  • Audit of Web
  • Study Backlink

3.      Google Advanced Search Operators

Google Search Operators is a competitive audit tool that lets you find just what you’re searching for if you want your search terms to be changed easily and efficiently.

Google Search Operators are also query terms or symbols that you use to trigger specific actions and send you the most important search results. When making blog posts or searching for the most accurate data, I use these search operators every day.

4.    Ubersuggest

Ubersuggest makes it simple to easily dig up and analyze

  • Top keywords
  • Backlinks and where they come from
  • Top ranking pages

And if you do so, with the idea of outranking your competitors, you can change your strategy.

5.      SpyFu

Learn the PPC keywords and SEO tactics of your opponent, scan and download their keywords. An awesome analysis tool for Pay-Per-Click. To enhance your SEO results, it shows you the paid keywords that rivals are targeting, as well as the organic search keywords.

6.     SimilarWeb

See from where the rival gets its traffic, what the sources of the traffic, and its audience’s demographic are. You can reliably guess how many unique visitors your competitors produce every month with SimilarWeb. It is used by top brands because it is flexible and offers one of the most precise sets of insights on any given site.

7.     BuzzSumo

Buzzsumo is a fairly common monitoring tool for social networks that helps you find the most shared content by entering the domain for a given subject or competitor. In Buzzsumo, just use your industry keywords to see what kind of articles get the highest social interaction score. It is a realistic tool for producing viral content and making viral headlines.

8.     Alexa

Alexa is a corporation owned by Amazon. It was founded in 1996 and has a long history of offering in-depth analytical insights to compare and optimize companies on the internet. Get detailed statistics and analytics on web traffic using Alexa.

9.     Google trends

Using Google Trends, find when and where your competitor is being listed on the web in real-time. Google is, without a doubt, the world’s most used and useful search engine. Google Trends is a website by Google that analyzes the popularity across different regions and languages of top search queries in Google Search. The website uses graphs to compare, over time, the search volume of various queries.

10.        Siteliner

You need ties when it comes to improving your search rankings. Between external links and Google rankings, there is still a connection. To search for broken links from any site, use Siteliner and then assist the site to repair it by pitching your link as a substitute for it.

Wrap-up: It’s not going to happen immediately. It’s a continuous phase. Doing a periodic analysis of rivals will give your business the edge it needs to outsmart the competition. Learn and watch. Installing monitoring to monitor your progress – Google Analytics, SEMrush, Moz, Webmaster Tools. With QuickSearch and Talkwalker Warnings, observe your competitors and industry. See what works and what doesn’t.

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How to Add Infinite Scroll to your OpenCart Site (Step by Step)

Do you want to add infinite scroll to your OpenCart store?

Infinite scroll saves users from switching tab by loading the products automatically after they reach the bottom of the page. In eCommerce, when a user is browsing and exploring products on the store, it is good to show the products in a continuous manner without breaking the flow.

Endless scrolling can be added to the category page, brand page, product page or wherever required. The OpenCart Infinite scroll extension by KnowBand is completely mobile responsive.  Besides, it is compatible with the Journal theme and other OpenCart themes.

This article is a complete step by step guide to install and configure the infinite scroll extension in your OpenCart store.

Introduction to infinite scroll

What is the infinite scroll? For instance, you are shopping on a website and after sliding for a few seconds the content stops loading and there appears a button ‘Load More’. Now without clicking the tab you leave the online store then and there.

On the other hand, when you are exploring news feeds on Facebook it never asks you to switch tabs and you just explore the feeds for a long time without keeping the time record. Facebook is using infinite scroll.

Similarly, eCommerce websites like Amazon are using infinite scroll. In infinite scroll, all the products get loaded on the same page without switching tabs or clicking on any button, unlike pagination.

Is infinite scroll useful for eCommerce?

Infinite scroll, especially on mobile devices, can create a more seamless feel for users. Swiping is what it seems like mobile devices have been made for. Pagination consumes more time in loading may kill exploration, which is a common incentive for users on tablets and phones with infinite scroll. Ad slots can also be found in more suitable locations, as well as on infinite scrolls.

OpenCart Infinite scroll module improves conversion and increases customer engagement to a greater extent. It lowers the bounce rate and increases your on-site time by offering a more streamlined way for users to interact with content.

How to add Infinite Scroll Module on OpenCart store?

The infinite scroll extension allows endless scrolling and is easy to install and configure. OpenCart infinite scroll module enables continuous page loading and customers can navigate to the new page without switching the tab.

Video Tutorial of Infinite Scroll: Click here

Steps to install and configure:

With OpenCart Infinite Scroll Extension by KnowBand you’ll receive the following files:

  • A zipped file containing the OpenCart Infinite Scroll module source code
  • OpenCart Infinite Scroll plugin user manual

Please follow the steps below to install this OpenCart Infinite Scroll Module:

  1. Unzip the zipped piece. As seen in the image below, you’ll get the folders:
  2. Copy all the zip file files and directories to the OpenCart Setup Root Directory via FTP Manager.
  3. The Infinite Scroll module for OpenCart is now built and ready for use. As the image below shows, go to Admin -> Main Menu -> Extensions
  4. Select Infinite Scroll from the list of plugins and, as shown in the image below, you are ready to edit.

What you can do with OpenCart Infinite Scroll Module?

  • The infinite scroll module enables infinite scroll
  • If you have a limited inventory then it lets you display a message at the end of the page.
  • Users can go to the top of the page directly by clicking the ‘Go to Top’ button.
  • Additionally, it allows the admin to put a loading browser if products are taking time to load.

Want to show loading browser?

You can display a loading browser in the product page of the OpenCart store in a button toggle.

‘Go to top’ link is needed

When a user reaches the end of the product page, a go-to top link will be displayed on the window.

Admin Panel Settings

How to add a message in the end?

To add the end page message you have to go to the advanced settings of the module, there you can add a text to display the ‘End of Products’ message.

The message can be customized in English and French language. You can edit the color and text from the display setting.

How it appears on the front-end of the OpenCart store:

The OpenCart infinite scroll plugin’s admin panel is extremely simple to use and does not require the implementation of coding skills. Using the OpenCart Fast Scroll module, the admin may choose to display product lists in a grid or list view format.

Compatibility with all OpenCart themes

The OpenCart infinite scroll module is compatible with Journal and other OpenCart themes, so the administrator can configure the look and feel of the infinite scroll according to the theme of their site.

Compatibility: Opencart 2.0.x – 3.0.x

Finally, for your OpenCart online shopping store, infinite scroll can help you boost sales by increasing customer engagement and conversion rate. Infinite scrolling or endless scrolling for eCommerce is suggested by many experts because it has more pros than cons. It is completely responsive and doesn’t conflict with any other installed software or module in your OpenCart store.

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