Gen X, Millennials, or Gen Z, you will find people of all three generations on social media platforms like Facebook, Instagram, Twitter, etc. And I guess I won’t be wrong to say that your target audience also falls under the age group of these generations.
Facebook and Instagram have over 2.6 billion and 1 billion monthly active users, respectively, making them two of the largest social media sites. With such a vast majority of people connected to social media, there remains no question as to why your business requires a social presence. Moreover, marketing on social channels has grown rapidly over the past couple of years.
Besides the numbers, let’s take a look at the six important reasons that highlight why your business needs a strong social presence.
1. Builds Brand Awareness
Whether you have just started your online business or it is booming already, it’s a wise idea to mark its presence on social media platforms. Not only it increases brand recognition but also helps you build your community on popular social networks.
Social media is a perfect place to showcase the audience what your brand is about and allows you to connect with your audience on a personal level.
2. Humanizes Brand
The ultimate goal of any business is to drive traffic to their website and get sales. This seems valid from a business perspective but it’s important to know that human nature draws us towards things that are relatable; to which we could connect.
Social media bridges that gap. Having a social presence provides you with the opportunity to create a friendly atmosphere where people feel familiar and interact with your brand like it’s a part of their day-to-day life.
People like to engage, and when they notice that you are trying to build communication instead of being promotional every time, it further increases their liking towards your brand and this is what can make it stand out from your competitors.
3. Targeted Advertising
One of the best things that social media brings to the table is targeted advertising. Unlike traditional advertising where you cannot narrow down your audience, having a social presence provides you with the opportunity to reach out to the desired audience.
You can break the audience by their gender, age group, location, interests, etc. This ensures that your ad is getting delivered to the relevant audience which also improves your cost-per-click rate. Thanks to tools like Google Analytics and Social Native which has the capability to track social activities, it makes easy to analyze our target audience.
4. Competitive Edge
While you are here thinking why your business needs a strong social presence, your competitors present on social media are already eating away your potential customers. They are putting their time, money, and everything to get the customers on their side.
Having a social media presence gives you a competitive edge and with your social media marketing strategies and activities, you can outperform your competitors and turn the tables.
5. Capture Leads and Boost Sales
Marketers consider social media a powerful tool to generate leads. It is immensely used worldwide. If you are not utilizing those platforms, you are missing out on an opportunity to acquire leads and scale-up your sales.
Social media giant Facebook lets you open your shop on the platform. With a Facebook store, you can allow the audience to browse your store products even without being present on your website.
6. Real-Time Information
Social media is not just limited to entertainment or marketing purpose. In fact, it’s becoming a source of information for people. Any changes or updates made by a Brand are mostly confirmed by their social media pages.
You can also interact with your audience by bringing them the news, offers, sales or any other information related to your business.
If you do not mark your social presence now, you will be deprived of so many benefits which your competitors are already enjoying. The world is evolving, so should you!
One thought on “6 Reasons Why Your Business Needs A Strong Social Presence”
Hello Manish, This was super helpful! Thanks so much for taking the time to write such a comprehensive article. I think that every business need a social media presence for sure. I learned some really useful things. I will definitely try out these for my business.