Tag: mobile App

How can a Mobile App help Rekindle the UX of a eCommerce Store?

There have been a significant change in the behavior of the online shoppers. The shift in the preference from the desktop to the handheld devices is one the trend that has compelled the eCommerce websites to upgrade their store into a much feasible option for the customers. With the growing popularity of the mobile phones in the last decade, it has become one of the most common mode of communication among the people. In order to target the right audience, the web store owner needs to opt method that would help them to reach out to maximum number of customers and at the same time also provide them convenience to make purchases. This is the reason why going from eCommerce to mCommerce is a must for the e-merchants. The aim to retain maximum number of customers to the web store is highly fulfilled by using the mobile app for accessing the web store.

Thus, the situation demands for a mobile app in order to keep the growth of the web store maintained. A mobile app also makes sure that the customers need not to put extra efforts in order to reach out to the desktop site and make a purchase. The mobile apps are portable and highly reachable which makes it a better approach for the web store to market ad at the same time an easy way for the customers to shop.

Discussed below are some of the important aspect that must be incorporated in a mobile app for better results.

1. Market development along popular platform

The mobile app is going to be popular only if the store makes a proper and refined strategy before deciding to launch the app. The trend in the market and the popularity of different platforms must be taken into consideration. If we take a look at the records, then, we can realize that there is a rise in the number of iOS users. It has seen a tremendous rise and with the coming time, they are more likely to grow. Hence, proper research must be done in order to target the right customer base. Extra effort must be put to study the market trend and customer behavior. The analysis result can, then, be incorporated in the mobile apps effortlessly with the help of mobile app builder for Android and iOS. It helps the store owners to convert their website into a complete mobile app on a button click. There are plugins available for different eCommerce platforms such as Prestashop, Magento, OpenCart, Magento 2, WooCommerce and others.

2. Availability of interactive features

In order to make the mobile app more engaging the web store needs to provide it with interactive features. The better features incorporated makes the mobile app more engaging for the customers. Thus, the web store must try to make mobile app more interactive. The easy checkin and checkout options along with simple and uncluttered navigation is inevitable if you want to ensure customer retention. Along with this, the options of wish list, order tracking, and multiple payment, as well as shipping choices, are other features that you make m-commerce a success for the online vendors.

3. Better browsing with different options

The web store must try to make browsing in the mobile app more easily. The customers prefer to use a mobile app because they want to access the web store without going to desktop sites, therefore, they want easy and better navigation. Thus the mobile app must be oriented towards fulfilling the customer’s requirements. Some of the features that would help the customers in better navigation of the web store would be social login and instant delivery options. These type of features makes sure that the customers don’t need to invest a bunch load of their time in making decisions about entering or checking out the web store instead can browse the web store.

4. Multiple language support

One of the important things that the web store needs to keep in mind would be that if they want to target the customers than they need to aim for bigger targets. In order to be able to do so, the mobile app must be multi-lingual so that it can be accessed by the people over a large portion in the eCommerce community. The web store must follow the policy of making it large by targeting the large. The multilingual mobile app helps people from different ethnicity to connect with the web store and make better sales on the products to worldwide customers.

5. Simple re-marketing features

The concept of promotional marketing is too mainstream. In recent times, the customers have stopped to give a separate concern to check for the growth of the marketing of mobile apps. Therefore, the mobile app must be able to promote itself while the customers are browsing the web store using the mobile app. The mobile app must be covered with various features such as deals and sales section where the customers can avail various offers depending upon timely interval. This type of features helps in making better customers for the web store and the customers are likely to make use of the mobile app in order to make a purchase.

6. Custom Design Options

Your app home screen is the soul of your app. You must try to keep it interactive and uncluttered in every way possible. KnowBand understood this concern and brought flexible home screen in eCommerce mobile app. The store admin gets the complete designing access in the module backend with multiple attributes and elements. The complete mobile app layout can be simply changed with captivating themes and font styles.

The eCommerce Mobile App Builder permits the store admin to create the various home screen layouts for multiple events and coming occasions. All the pre-saved layouts can be used further whenever required.

Over to You

The web store must be concerned about developing a mobile app that is capable of delivering the best for the customers. The mobile app highly affects the growth of the web store and if properly delivered the mobile app will surely help the eCommerce store owners to make a better profit. The mobile app also helps the web store to reach out to a maximum number of customers and make better conversions in the web store.

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Wanna Make your M-Commerce Store Stand Apart? 6 Unavoidable Tips

The trends in the latest past has shown that the online shoppers prefer using of mobiles in order to access the web stores. Since the mobile responsive website are inconvenient, the m-commerce stores are one of the ways to tap this market. The mobile apps offers a friendly interface to access the web store. This is by far, one of the most important decision that the web store owner needs to make while opting for a better features in mobile app.

There are plenty of options available for the web store owners to get a mobile app. Mobile app creator is one such module, which can help the eCommerce store owners to get a mobile app. The module provides the store owner with all the required features that will help them to present the web store in a better way. A better mobile app helps in portraying perfect image for the web store, thus the selection of the mobile app and the features incorporated plays a vital role in its acceptance by the customers.

The eCommerce store should keep a better lookout for the features in the mobile app as they highly influence the visitor’s attention to the web store. We may throw light on some of the features that must be made available by the mobile app builder in a mobile app.

Simplified interface

The mobile app is an alternative option for the users to access the web store without having to go through the desktop sites. Most people prefer mobile apps because of the convenience and simplicity that they provide. Thus, the web store must also try to keep the mobile app as simple as possible. The availability of similar mobile apps is in plenty and if at any point the customer doesn’t get along the mobile app then the chances are they may look for some other simple mobile app.

Inclusion of both android and iOS

The total mobile market is 98% covered by android and iOS, therefore the eCommerce stores must make sure that the mobile app that they are planning to introduce must be compatible in both the platforms. The Prestashop mobile app builder has two variants which are capable of designing Prestashop Android Mobile app builder and Prestashop iOS mobile app builder. The web stores may consider these modules if they wish to proceed with their idea of getting a highly appreciated mobile app. The focus on the development of other platforms is not necessarily important as the influence of other OS is not as large as these two. It is one of the feature that is conversion booster.

Better admin control

The mobile app needs proper management. The admin must be able to have a proper control over the different aspects of the app. As the app will continue to influence customers, there may rise a need where the web store owners need to expand the boundaries of the existing features. Hence, in that case the owner needs to have proper and full control over the mobile app such that the required changes can be implemented and new features can be introduced without having to ask for a help. The mobile app must allow the owner to track the users and have a full record of their behavior on mobile app. These type of controls helps in making mobile app grow better with time.

Personalization

It is another important aspect of the mobile app. The variation in different contents in the mobile app helps in better understanding and also acts as a source of encouragement for the customers to browse more. The various aspect of personalization includes fonts, color and sizes. If the mobile app can be made to have multiple variation of all these features than it is more likely to attract customers. AS, beauty lies in the eyes of beholder but attracting customer lies upon the presentation of the product. Therefore, getting a better personalization access will help the mobile app to express better.

Enhanced navigation

How often do you think a customer is confused about something on your web store and he waits there to figure it out? Almost never, if the customer couldn’t relate them with something meaning full then they are likely to exit the mobile app too. Thus it becomes necessary for the mobile app to provide the customers with a user friendly navigation and removal of any unnecessary element that may divert the customers from their motive. A better navigation system will help the customers to move through the entire mobile app and make sure that the customer is not stuck to a particular part.

Help and support

One of the important feature that the mobile app must consists should be help and assistance. The mobile app must be open to every user and try to respect the views of every customers. It has been seen that the apps which provide better assistance to the customers are more likely to get higher conversion rates. The mobile app can also help the customers to make a choice on the products by providing review and feedback center, so that the other customers who wish to make a purchase on some of the similar products can refer to the review as a basis. It will help in better marketing of the products as the customers won’t consider making a second choice after reading a positive review form one of the customers.

Over to You

The mobile app in an important tool of marketing. Due to the growing popularity of mobile phones mCommerce has become the new trend in the market and most people have already started to follow the mobile apps in place of desktop site to make a purchase. So the web store must take a better look on the features of mobile apps before launching the mobile app.

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6 Things Every M-Commerce Store Needs to be Sure of Before Getting Started

The initiation of a mobile app in order to promote the eCommerce store is one of the latest trend followed by store owners. It is one of the most propounding analysis that is proven to be more effective than desktop sites. The eCommerce store owners are ready to pace heavy bet in order to grow the web stores and improve store popularity. The launching of a mobile app is something which must be taken care of by the web store owners. They need to research on several factors before making sure, how they want their mobile app to look like.

The eCommerce store owners can easily launch the mobile app for their web store by making use of Mobile app creator. The module can easily assist the web store owner to launch the mobile app without any technical assistance. It is one of the simplest steps in the launch of the mobile app. The tough part is making it viable for the customer to make use. The establishment of a stable and successful mobile app that can be a strong demonstration of the web store and the customers are likely to engage themselves with the mobile app.

The eCommerce store owner needs to make some strong decisions which can help the web store owners for successful mCommerce establishment. In order to get through the tough part where the web store owners may go in the wrong direction, the following points discuss below may help the store owners to get a better insight of the features that must be included in the web store, so that it would be a better experience for the customers and help the web store to reach out to customers through the mobile app.

1. A better platform

One of the important factor that must be considered in mind before launching the mobile app is the selection of the extension in which the mobile app must perform. There is a list of various extensions such as Prestashop, Magento, OpenCart, Shopify which can be opt by the eCommerce store owners to set their mobile app. If we take a better look at the statistics we can see that the use of Magento as the platform for most of the store is quite popular. It covers almost 25% of the market, hence has the better chances of providing better assistance and chances of growth to the eCommerce store owners. Therefore, the web store owner needs to make a survey what they want to improvise in their web store as all these extensions have different features and which may be helpful in one or other way depending upon the owner’s preferences.

2. Admin control

The eCommerce mobile app maker makes sure that the store owners has full design control. The web admin interface helps them customize the application as per the requirement. The total control of the admin panel is with the owner, therefore, they need to make sure about the inclusion of various options in the control section. Admin panel holds one of the strongest point in the better working of the web store, it acts as the backend from where the owner can control every functioning of the web store using the mobile app. Therefore, the owners must take a better look at some of the other mobile apps and their functioning so that they are able to decide what they want to incorporate in the admin panel of their mobile app. The better options that the owner provides from the admin end will highly affect the customer satisfaction on the mobile app.

3. Mobile apps flow

The flow of mobile app holds an important process, as they are one of the building block of the interaction between the mobile app and the customers. The owner must have a profound understanding about the basic layout about the mobile app. Right from the homepage where the owner wants the customer to look at the content and its presentation. The owner needs to decide the utility of various applications on the mobile app which may affect the customer’s behavior on the store. The placement of order, delivery assistance, checkout options apps like this highly affect the conversion rate on the mobile app, thus, a clear insight will help in making the better availability of these options.

4. Back up care

Mobile app development is meant to fulfill a specific cause. If a web store owner is launching a mobile app than they must be sure about the future prospects of the app. The performance of the mobile app is one of the concern for the store owners. As the time passes, there may be some instances where the customers might face difficulty in accessing the mobile app r the performance of the mobile app may go down. In this case, the web store owners need to take proper care of the problem and resolve the issue as soon as possible.

5. Marketing

The launch of a mobile app is not an assurance for the web store owners that it is going to be a huge success. In order to drag the customers to the mobile app, the eCommerce store owners need to make several changes. They need to throw multiple offers and gifts using the mobile app. This will make the mobile app more engaging and better. The mobile app serve as a better medium of marketing of the web store. The web store can incorporate various sections and categories in the mobile app, which may be able to attract the customer’s attention and at the same time be able to encourage them to make a purchase using the mobile app.

6. Freedom to Design

Your mobile app should be as per your choice. The designing and configuration of the mobile app play a vital role in luring users to your store. You must be sure about the home page layout of a mobile app as it is the very first thing user experiences on opening the app. All the top products and deals must be highlighted on the main screen of the app. Also, you must go for the automated eCommerce mobile app module which comes with the full flexibility to adjust the home screen and color options based on various themes and occasions.

Over to You

The mCommerce has brought a revolution to the eCommerce world. With the better feature and engaging content advantages of mobile apps are more likely to reach out to the customers and make them shop more from the web store.

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RTL (Right to Left) Language Support for Mobile Apps – The need of the hour?

The inclusion of mobile apps in order to promote the eCommerce store has proved its worth. Most of the web store owners have already started to use mobile apps in order to promote the store. The mobile apps provide a better and clear insight of the services delivered by the web store. The apps are easy to access and at the same time they make the concept of online shopping easier for both the seller and the customers. The popularity of smartphone usage and urge of the online shoppers to get everything then and there has added to the need of the merchants to upgrade their businesses on the mobile platform.

At the same time in the current era of globalization, an eCommerce store would like to go global in order to collect better revenues. In order to do that, various new options and features must be incorporated to the mobile app, to ensure the success. The web stores must be ready to tackle all sorts of situations that they are likely to face in different regions. One of the biggest challenges faced by the online companies while catering their customers globally is the Language Barrier. English cannot be used as a mode of interaction in the various regions.

How RTL languages can help you in targeting Middle-Eastern Countries?

The Middle Eastern retail market is growing rapidly in the past few years along with mobile commerce. As to believe a report by Statista, revenue in the eCommerce market amounts to US$20,744m in 2019. This makes it a compulsion to grab this opportunity.

In order to target the audience from these countries, you need to curb out the language barrier. Your Mobile App could easily do the task for you. All you need to do is to just go for such eCommerce mobile app solution for your online store which fully supports these Right to Left languages.

Thus, being multi-lingual is one of the biggest necessity of m-commerce. The eCommerce mobile apps must support the multi-lingual feature. One of an inevitable language issues faced by companies operating globally is RTL support. There are countries that use language like Arabic, Hebrew, Urdu and other that runs in RTL format. So, it becomes necessary for the web stores to provide this particular feature in the mobile applications.

Let us throw a brief light specifically on the concept of RTL support. What exactly is it and its advantages to the online companies.

What is RTL?

RTL stands for Right to Left. It is one of the format of writing where the words start from right and ends towards left. Since the users of these languages make a huge customer base, the mobile commerce ecosystem cannot flourish without taking them into consideration. With the help of RTL support feature in mobile app, you may easily run the app in following languages:

  • Arabic
  • Urdu
  • Hebrew
  • Dhivehi/Maldivian
  • Kurdish (Sorani)
  • Persian/Farsi
  • Aramaic
  • Azeri and many others

How can the RTL support help?

It won’t be wrong to state that keeping your business at an arm distance from the target audience is the need of the hour. In order to stay ahead of competition, you need to ease out the shopping experience of the customers. Listed below are some of the ways in which this functionality helps the online merchants.

Better Customer Interaction

The immediate advantages of using RTL system to a web store may include better interaction of the customers from a particular region. The righteous quote, “Language removes all barriers” apply here too. The customers from these regions are able to read the contents of the web store in a much better and focused way. It helps them clear their thoughts about particular product provided by the app and helping the seller in making more sales.

 

Skyrocket your conversions

Most of the countries do not follow the general trend of English. For instance, Saudi Arabia is a hub for growing all the business and new ideas. Any web store wouldn’t want to keep themselves out of these region. The fact is that almost 90% of Saudi Arabian interact using Arabic. Thus, the concept of including RTL and LTR multi-lingual support features in your mobile app is a must if you wish your web store to grow and prosper regardless of the culture and language barrier.

Build an app for your oversees clients

English is definitely a universal language, but in today’s cut-throat competition, just sticking to one language is not enough. With the increasing market penetration of internet, even the countries that are not well-versed with this language can offer you a huge chunk of the customer base. Countries that use right-to-left writing style can be your prospective market. Having RTL support can help you build an intuitive eCommerce mobile app for the international client. Moreover, by offering the products in their native language, you can create a strong customer relationships as well.

Boost the app’s authority

Every user will evaluate your eCommerce mobile app on the basis of features that you offer. When almost every app is offering the same features and similar kind of products to some extent, finding the contents in their native language will definitely delight them. Depending on how well you’ve structured your content, the RTL support can definitely give your eCommerce mobile app a competitive edge.

Optimized UI

Just like any other language, RTL language does have their own user base. The people using these languages is vast and ignoring them will definitely cost you some easy conversions. Hence, the eCommerce store owners need to include this as one of the features in their mobile apps. It helps the customers to make a better purchase and at the same time the seller could reach out to potential buyers with minimal efforts.

Over to You

eCommerce mobile apps are the latest trends which are here to stay. Therefore, online merchants must try to make the web store more interactive and supportive by providing various features and innovative idea in mobile apps. Not only it provides convenience to the customers in making a purchase but also ensures the seller that the customers are able to connect them in a much better and organized manner to the web store.
Knowband offers a surefire way to take incorporate this functionality in your business. Our eCommerce Mobile App Builder offers an effortless way to tap the larger audience globally with the multi-lingual and RTL support. All the eCommerce store owners on PrestaShop, Magento, Magento 2, OpenCart, WooCommerce, Shopify platform can easily go mobile and target the worldwide mobile shoppers irrespective of all sorts of language differences.

5 Facts you didn’t Know about PrestaShop Mobile App Builder

The introduction of mobile apps has made the concept of marketing way too easy for the sellers. With more than 4 billion people having access to mobile phones, it has made it easy for the eCommerce store owners to grow their store and get better sales. The better advantages to introduce mobile apps in order to grow business is due to the easy accessibility to the users. The visitors don’t need to access the web store using the desktop site and at the same time, a large number of mobile users makes it easy for the seller to improve their product visibility.

The idea of adapting to mobile apps in order to get better growth and sales of the web store is trending Most of the eCommerce stores have either shifted towards mobile apps or are shifting towards them. They provide a better platform to grow the store. Meanwhile, the seller can always be sure that the convenience that the customers have while accessing the web store by using the mobile app is quite better rather than accessing web store from desktop sites.

One of the better approach to shift your Prestashop store to the mobile app is by using Prestashop mobile app builder. It helps the stores to get a mobile compatible app for better growth of the store. According to a survey, “Almost 76% of the customers prefer to make an online purchase by using mobile apps”. Thus, it shows the effectiveness of mobile apps in boosting the sales of the store. Moreover, mobile apps prove to have a better rate of conversion than desktop sites. This factor compels most of the web store owners to get a mobile app for their eCommerce store.

While there are many hidden facts about the mobile app which are not commonly known by everyone. Let us discuss some of the facts that may encourage you to get a mobile app for your store.

1.  Compatibility

One of the best features of the mobile app is compatibility. The mobile apps redesigned in such a way that they can work with any platform. According to research, “Android and iOS contribute to 99% of the total mobile phone UI”. Thus, mobile apps are designed in such a way that the seller can get the compatibility with any of the OS. It helps the store to gain the required customers irrespective of the OS their mobile phones work on. Hence, mobile apps serve the purpose of all mobile users. Mobile app helps in improving product visibility to every customer.

2.  Customizable Design

Most of the time, a store owner would want to develop a mobile app which showcases the best features of the web store. Thus, the seller would want to customize the app in their own way. While the mobile apps are fully customizable and allow the seller to edit every single feature of the mobile app. The seller can decide the color of the font to the display picture of the mobile apps. It helps the seller to be expressive and at the same time, the better appearance encourages the customers to explore the web store as per their needs to find better products.

Nowadays, there are various automated modules which allows you to design the home screen on your own. The store admin can easily showcase a desired theme/occasion just by adding various attributes (Banners, Sliders, Products, Categories etc.) from the module backend. Moreover, you even get the full access of web-admin panel to configure every functionality of mobile app. Further, more info about mobile app designing could be found here.

3.  Responsiveness

The response generated by the mobile app builder is quite large as compared to the desktop sites. Hence, this makes a plus point for the seller to get a mobile app for the web store. The mobile app catches the customers quite precisely and offers them various features which were not accessible using desktop sites. The responsive feature of the mobile app helps the seller to grow the store in a unique way and generate better sales and at the same time gets immediate conversions. The eCommerce mobile apps with multiple screen-size support work effectively on all the handheld devices and enhnaces the shopping experience of the users.

4.  Enhanced Visibility

Mobiles are quite popular in comparison to desktops or laptops. Most of the people have access to the mobiles which makes it a better medium to promote the products. Thus, the seller can be ensured that the visibility of the products is not compromised using mobile apps. At the same time, mobile apps prove to be more effective in engaging customers. The customers are more likely to visit a web store from their mobile phones as compared to desktop sites. The additive feature of reachability of the customers to mobile phones rather than to desktops proves to be an added advantage of having a mobile app for the web store.

5.  Interactive User Interface

One of the immediate advantages of using eCommerce mobile apps is because of better interaction with the customers. Most of the time a customer is looking for a better platform in order to make a purchase. Thus, mobile app proves to be more interactive as compared to desktop sites. The customer could get better deals and offers using the mobile app. In the meantime, mobile app builder provides the feature of social sharing and instant purchase which helps the customers to make a purchase without having to spend a considerable amount of time. This helps the customers to make a better purchase and at the same time have fun and good experience with the web store. The mobile app builder ensures the seller about the re-arrival of the customers to the web store for their future purchases.

Conclusion

Mobile apps are one of the advanced methods to promote the eCommerce store. The sellers need to provide the customers with a better and portable approach to make the purchase and with the growing popularity of mobile phones, it has become quite easy to do so. The mobile apps can be molded as per the seller’s convenience and in the meantime providing the customers with better services and experience which encourages them to visit the store again.

KnowBand is offering the pre-configured Mobile App Builder solution to convert your store website into a native mobile app in a few clicks. Even, if the eCommerce store admin is not having any specialized knowledge or technical knowledge he/she need not worry! This Mobile App Maker module is also providing the mobile app in the easiest and cost-effective manner. KnowBand provides the best Mobile App Builder plugin for various platforms like – PrestaShop, Magento, Magento 2, OpenCart, WooCommerce, and Shopify.

The mobile app creation process with Mobile App Builder plugin is just a matter of a few steps:

Step 1: Purchase the automated Mobile App Builder module from the KnowBand store.

Step 2: Share all the specifications/requirements regarding the app with us.

Step 3: Get the APK/IPA in one day for publishing on app stores.

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What is Google AMP and how will it impact eCommerce Businesses?

The ever-changing market and consumer behavior have compelled the eCommerce store owners to stay on their toes. With the aim of easing out the pressure of the online business units, Google keeps on updating its policies and schemes from time-to-time. The quest to stand out in the competitive market will be easier if the eCommerce store owners stay abreast of Google’s update. Google AMP or Accelerated Mobile Pages is one of the updates of Google that is expected to take the online market by storm

Google AMP project was launched in the year 2016 but was restricted to a few segments. However, the project now provides an option to the eCommerce companies to build their sites in the AMP format.

What is Accelerated Mobile Pages (AMP)?

Google AMP is an initiative by Google for publishers to make web pages load faster on mobile devices. With M-commerce in trend, AMP proves to be very beneficial to take mobile shopping to the next level.

Around 40 to 50% of the sites are abandoned because of the slow load time, especially in the handheld devices. Catering to this prominent problem of the mobile site owners, this project of Google makes the mobile pages load faster.

The remarkable load time is achieved in two ways. First of all the developers are required to create their pages in accordance with the guidelines prescribed by Google. There is a narrow set of web technology that is required to be used during the web page creation. This technology forbids most of the JavaScript which ultimately reduces the load time of the pages. Secondly, the web pages are served from Google’s server when the page is visited through Google Search.

Effect of AMP on eCommerce business

The whole purpose of Google AMP is to make the web pages load faster, ensure customer retention and boost conversions by simplifying the shopping experience of mobile users. There has been a major shift in online shopping from desktops to mobile devices. Even the famous eCommerce platform like Prestashop offers Prestashop Mobile App Builder modules to help the owners have their own shopping applications. Thus, a project that resolves the problem of slow mobile experience of the customers will definitely give an edge to the businesses.

Impact of Google AMP on online marketing

Having discussed the effect of the Accelerated Mobile Pages on eCommerce, it is inevitable to note that it will have a huge impact on online marketing. Listed below are some of the effects of the same. Take a look.

AMP-enabled web pages will rank higher in SERPs. As per a report shared by Google recently, 9 out of 10 online customers are more likely to shop if they find the mobile experience informative. This is the biggest reason the AMP-enabled article will prove a boon for online marketers. The AMP contents will rank higher in the SERP. Since the number of internet users who seek advice and tips on their mobile phones has increased in the recent past, the articles that are ranking in the first 3 positions of Google’s SERP will reap results for their respective stores.

AMP is open source

Google AMP allows people to incorporate the changes as per their needs. Hence, the marketers can now formulate their content with close reference to the consumer behavior of their niche audience. The contents will get more readers and so the traffic of the mobile sites will increase ultimately.

A boon for SEM

The paid ads with AMP-enabled pages will stand out from your competitors. Ads in AMP use Https and will be more engaging and innovative. Hence, it is likely to have a positive impact on both the organic and inorganic results.

Reduced load time

Loading time is the major factor leading to an increase in the bounce and exit rates. With Google AMP, the quick load speed will have the readers stay longer on your page, hence reducing the bounce rate. In addition to that, a low bounce rate helps to validate the search engines that whether your web page is in accordance with what the visitors are looking for. Along with a number of benefits, it has certain cons for online marketers as well. Some of them are listed below.

  • The AMP contents are currently simple articles. These web pages would not provide any subscription or a form-filling option to the users.
  • Even though ranking the pages on Google SERP will become easier, the budget invested in content marketing will definitely increase.
  • Adding to the troubles, Google will not accept the content in AMP cache unless the content is free of all the errors.

Final Say

While the mobile app can improve your business, Google AMP can take your business to new heights. Google AMP accelerates content marketing, and the Android app builders should gear up for the changes that the search engine is expected to see.

If you have an e-commerce store on PrestaShop or OpenCart platform, you can try out our PrestaShop AMP addon and OpenCart AMP extension.

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6 Reasons you need a Magento Mobile App for your Fashion Store

Andriod mobile application and iOS apps are one of the most anticipated advancements in the technology as well as in the eCommerce industry. Right from retail to travel, none of the industries have stayed away from the online shopping scenario. However, the fashion industry is one of the most active on the internet. In the US, approximately 96% of fashion brands now have an Instagram presence, tapping into our heightened engagement with imagery. Surprisingly, even today 60% of the online business worldwide don’t have an app to conduct their business on the mobile ecosystems. This implies that they are losing approximately 60% of their prospective customers who prefer shopping through their phones.

Magento offers an easy and handy way to upgrade your business unit in the form of Magento App Builder Extension. All the fashion store owner on Magento can now have their application in a few simple steps. Wonder why you require a mobile app when your website is working just fine for you? Here are some of the reasons that will make it obvious for you. Have a look.

1. Smooth performance

If you own a fashion store, then, you need to stay at an arms distance to your customers. In the fashion driven-world, the need and requirements of the style-customers are never ending. You just need to uplift their purchase intention. One of the ways to do so is to stay in touch with them through follow-ups and promotional messages, via email and SMS. Hence, they need a smooth performing device that can help them browse the store whenever they feel like. The Magento mobile app builder offers the much-needed seamless functionality that can compel them to stay at your store, thus, amplifying the chances of conversion.

2. Handles higher traffic

The fact that the shopping mobile application of the hand held devices is more engaging than the mobile responsive websites is the only reason for the inclination of the store owners towards it. In fact, the standalone software offers many other umpteen benefits. The Magento Andriod App builder is one tool that can engage more customers and have the capacity of handling more traffic than the mobile responsive websites. The mobile sites tend to load slowly and crash most of the time when the traffic is higher. This frustrates the prospective customers and may cost you some conversions. Thus, the powerful and fast Magento mobile app builder is one of the ways to retain your customers.

3. Personalized approach

The personalized approach of the mobile provides a better experience not just to the users, but to the store managers and owners as well. The Magento mobile app builder provides better control of the online business to the merchants. Keeping a track of the overall transactions and sales becomes easier with the mobile app. The application comes with a bundle of themes to choose from. You can design your store as per your requirement. The Magento mobile app will be compatible on multiple devices such as Android phones, tablets, and others. At the same time, the mobile app is multi-lingual. The users get the facility of social login and voice search. With the advanced features you can easily rule the mobile app.

4. Easy functionality for the online merchants

Along with the front-end features, Magento mobile app provides full backend control to the store admin. The mobile app analytics is easy to understand. The owners need not have technical skills to track the data. A close study of the data can even give you an insight of the consumer behavior. The Magento mobile app can be installed and configured easily. It does not require manual synchronization with the Magento store. Moreover, it supports most of the Android versions.

5. Hassle-free shopping experience during sales season

One of the biggest challenges for the fashion store owners is to prepare for the holiday seasons of the year. This is the time of the year that decide the fate of your business for the entire year. While 64% of the online shoppers rely on the smartphones and mobile devices for shopping, the sale season is makes the mobile website more prone to slow load time, crash and other server related issues. Magento mobile app builder is an ice breaker in your current sales condition. Its quick and personalized shopping experience will help you retain the flocks of online shoppers even after the sales season.

6. Enhanced push notification

It is said that if you are sending follow-up emails and messages to your customers once in 90 days, then, you are losing 95% chances of their conversions. This makes the presence of push notification inevitable in the applications. The push notification of these stores can keep the shoppers notified about the deals, discounts, offers and flash sales offered by the site. Not just this, it can even help the online marketers in tapping the abandoned cart. You can offer special discounts and offers and send personalized messages for the particular products added in the cart.

Final say

The mobile app is not just a means to engage the users for a longer period of time, it definitely ensures transparency in your business model. Thus, it a means to build the trust with the customers. The smart and dedicated user-centric eCommerce tool is a perfect way to boost the business of the Magento fashion stores. check out the user manual for Magento mobile app builder and find the Magento mobilw app for your business model.

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