According to a report by Invesp, more than 2 billion people globally use their mobile devices for online shopping. Also, Statista reports 53.9% of all U.S retail e-commerce is expected to be generated via m-commerce, by 2021.
Mobile Commerce or M-commerce looks promising to be a dominating e-commerce force in the upcoming years.
With the increase in the number of mobile users, e-retailers have started looking out for ways to optimize their e-commerce store for mobile users and one such way is the implementation of Google AMP.
Accelerated Mobile Pages or AMP is an initiative by Google that is designed to offer faster loading of web pages on mobile devices. Data from KISSmetrics reveals that if a website takes more than 3 seconds to load, 40% of people are likely to abandon the page, resulting in an increased bounce rate.
It is time to optimize your e-commerce site for mobile devices and speed up the page load.
OpenCart AMP extension converts your website pages into flexible mobile pages when browsed via a mobile device, and delivers content quickly. It gets rid of all the clunky elements from your website and displays only the relevant content. Google AMP is a powerful mobile optimization tool that helps you index your mobile pages faster. An AMP-enabled web page or website is the topmost priority for a customer when they are on the search results.
OpenCart AMP extension helps you implement the AMP functionality on the home page of your store. Since AMP provides instant loading, the bounce rate of your website decreases.
You can display a custom text on the Home Page and select whether you want to display it on the top or bottom.
Display Featured Products, Bestsellers, New Arrivals on your Home page.
Choose a minimum number of featured products, best sellers, new arrivals that you want to display.
Display featured products, best sellers, new arrivals in a carousel mode.
You can also add videos from YouTube, Vimeo, DailyMotion and display them on your Home Page. Select the display position and allow videos to autoplay.
OpenCart AMP extension allows you to display Instagram or Twitter feed on the Home Page.
Implement Google AMP on your category page and allow quick navigation to your users through the listed categories.
Create a custom text for the category page and select the display position.
You can implement AMP on your product pages with the help of the OpenCart AMP module. If the product page does not load quickly, you may lose out on conversions.
Create a custom text for the product page and select the display position.
Display product reviews and related products.
Implementing AMP on CMS (Content Management System) pages optimize the website content for mobile users.
Try out different color options and make your AMP-enabled website appealing in front of the mobile users. OpenCart AMP extension consists of a “look and feel” tab, from where you can customize the website appearance accordingly.
You can add your social media pages to your AMP-enabled website. With OpenCart AMP extension, you can add your Facebook page, LinkedIn Page, Instagram account, Twitter account, Pinterest account, and Tumblr account.
You can also add some extra icons if you wish to.
You can link your Google Analytics, Google AdSense and Facebook pixel id to track the performance through AMP pages.
Apart from these features, you can
Upload your website logo and adjust its width and height
Upload a banner for featured products, best sellers, and new arrivals.
Create your cookie consent message
Select the number of products to be displayed on a single page.
OpenCart AMP extension can help you gain excellent conversions from mobile devices. By speeding up the website load time, AMP will push your site above in the mobile search engine rankings. It will enhance the user experience and increase your product visibility.