Tag: web push notifications

7 Major Benefits of using Web Push Notifications in eCommerce

Web Push Notifications is a powerful and effective marketing tool adopted by online businesses to reach out to and interact with their audience, keep them updated about any important information, announcing sales and offers, and eventually driving more eCommerce conversions.

Email Marketing has lost its charm. SMS Marketing is almost dead. Push Notification has now taken over. If you use online shopping apps, you would be very well aware of how they try to interact with you through push notifications.

As per AdWeek, push notifications capture almost double “open and click-through rates” as compared to email. The trend of App Push Notifications is now being followed by Web Push Notifications.

What exactly are Web Push Notifications?

Web Push Notifications or Browser Push Notifications, also known as website push notifications, are messages or notifications that are delivered to the subscriber’s device in real-time. The notifications are sent even if the subscriber is not present at your website.

This is an entirely permission-based engagement where you initially ask your visitors whether they would like to receive notifications from your website/brand or not. Only after the visitor approves, he or she turns into your subscriber and you are ready to send them notifications and make them a part of your eCommerce journey.

How Web Push Notifications are different from App Push Notifications?

Website Push Notifications work very similar to Mobile App push notifications with an only difference that app push notifications work only for mobile devices (mobile apps) and tablets while web push notifications function on all devices including desktop.

Why Web Push Notifications are Important?

Web Push Notifications, if put in use wisely, can add immense value to your eCommerce business. In this article, we will discuss the 7 major benefits of using Web Push Notifications and understand why they are an important marketing aspect.

1. High Opt-in Rate

Unlike Pop-ups that demand users email address to send them newsletters or promotional offers, browser push notifications avoid asking for any customer-related information. All it requires is one single click to begin the process. And this is the reason why they have higher opt-in rate than emails.

In fact, the opt-out rate as well in browser push notifications is very minimal.

It also makes it easy for those visitors who hesitate to share their personal details online. This is often seen with new/first time visitors.

2. Real-time Quick Delivery

Web Push Notifications create instant communication with your subscribed audience. Any message or update gets delivered to the subscribers as soon as the information is initiated to be sent from the back-end. This gives you a high real-time reach.

So when you are planning to announce a flash sale, website push notifications can prove to be beneficial in that case.

3. Higher Engagement

Unlike Email or SMS where the URL to redirect the user to the desired location is mentioned inside the content, Web Push Notifications requires just one tap to take the user to the specified URL.

If you can entice your audience with your notification headline, you would surely receive higher engagement. Create triggering notifications that grab user attention and avoid using any click-bait headline.

4. Increase your Website traffic

One of the major benefits of Web Push Notifications is that it gives you a traffic boost. It works best if the message contains something worth the user attention. If it is tempting, you will witness a significant rise in website traffic. If you are running a limited-time sale, Browser Push Notifications can bring high real-time traffic.

5. Turn Visitors into Subscribers and Subscribers into Customers

Web Push Notifications prove to be one of the best ways to bring your subscribers into your store and encourage them to shop. It is the quickest way to grab user attention, unlike emails which sometimes can be skipped or left unopened.

It can be said that visitors who opt to receive notifications like you as a brand. They are impressed with your products or services and this is why they do not want to miss any future update from your end. These prospects will show more potential to purchase as compared to the other users.

6. Increase Conversions

You can ask users to subscribe to specific product-related notifications and notify them later if there is any update. For example, if the product that the user is looking for is out of stock or if they feel the product price is too high, you can ask them to subscribe for the alerts when the product is available again or when the price drops down, respectively.

The subscribers will be notified as soon as the changes reflect in the website regarding the product. Notification related to the fall in the product price or the product back-in-stock creates higher chances of conversion.

So basically you can retarget the users and persuade them to purchase the product which they desired earlier.

Read: Web Push Notifications: 5 Best Practices to Boost eCommerce Conversions

7. You don’t need a Mobile App

With web push notifications, you do not need a mobile app to reach out to your subscribers. Moreover, building a mobile app can cost you huge bucks so this cuts down your cost to have a mobile app and provides you with a similar way to communicate with your audience like App push notifications.

The Bottom Line

Web Browser Push Notification is undoubtedly an effective marketing communication channel and what sets this apart from other marketing methods is that it is not restricted to marketing and promotional purpose only. It can be used to deliver useful information, abandoned cart alerts, order status updates, product back-in-stock alerts, etc.

Looking for a module that provides you with all these features? Check out our Web Push Notification module, which is available for PrestaShop, Magento and Magento 2.

PrestaShop Web Push Notification

Magento Web Push Notification

Magento 2 Web Push Notification

Not only it will provide you with certain types of browser push notifications, but you would be able to customize the notifications as per your choice.

For website push notifications to deliver fruitful results, you need to optimize them so that they are able to bring the desired results. Do not send anything that users feel likely to skip. Too many notifications can lessen the impact. It should be something valuable.

Use tempting headlines (not click-bait), be up to the point, use short texts, and be very specific about the delivery time. You would not want the notifications to deliver at an inappropriate time, right? You would be having subscribers all around the world, and sending notifications to all at a similar time would not do anything good.

Leverage the power of Web Push Notifications and boost your brand visibility in the eCommerce space. It would be even better if you personalize the content. Adding a personal touch to the message gives a special feeling to the users.

Hope you enjoyed reading the benefits of using Web Push Notifications in eCommerce.

Knowband’s list of modules to look out for this Holiday season

For e-retailers, the holiday season signifies only thing- more sales. It is that time of the year when there is maximum participation of the online shoppers in the eCommerce websites, and eCommerce merchants use this opportunity to maximize their sales.

Though the holiday season is all about increasing the sales graph, for the e-retailers, it requires tons of efforts to achieve it. You need to prepare a roadmap for the entire season, create effective marketing strategies, focus on your competitors, and a lot more to stand out from the rest.

While all these points are imperative to achieve holiday sales, nothing holds more importance than providing customers with a seamless and hassle-free shopping experience. The final quarter of the year captures a large number of visitors and it is your responsibility to convert them into regular customers.

For that matter, you need to focus on a few aspects like customer engagement, customer retention, user experience, etc. In this article, I will be presenting the list of our Top 10 modules that will help you cover every aspect and grab conversions better than ever in the coming holiday season.

The holiday season commences from Halloween and ends at the arrival of the New Year.

For Checkout optimization

1. One Page Checkout (PrestaShop, OpenCart, Magento and Magento 2)

Our One Page Checkout module helps you optimize your checkout page, to allow your customers with a hassle-free checkout experience.

Unlike the multi-step checkout process, it displays all the checkout elements on a single page and reduces the checkout friction.

To make the checkout path convenient for customers, our One Page Checkout offers Social Login, Guest Checkout, Inline Validation, Google Auto-address fill and supports nearly all the payment methods and shipping services.

Find the complete features and benefits of the checkout module for the respective platforms:

PrestaShop One Page Checkout

OpenCart One Page Checkout

Magento One Page Checkout

Magento 2 One Page Checkout

For Customer Engagement

2. Spin and Win (PrestaShop, OpenCart, Magento, Magento 2, WooCommerce and Shopify)

Increase customer engagement on your website by adding a Gamification element to it. The Spin and Win gamified popup draws the attention of your customers towards the eye-catching spin-win wheel and engages them in a fun activity.

Visitors are asked to try their luck by spinning the wheel and grab some exciting offers. But, in order to spin, a user needs to provide his/her details like name and email address.

So, this Spin and Win module not just builds customer engagement but also provides you with a nice way to obtain customer data and grow your email list, which you can use for your email marketing campaigns, and thus boost your conversions.

The module provides merchants with tons of customization ranging from designing the look of the popup to setting up the time for the popup appearance. Check out

PrestaShop Spin and Win Popup

OpenCart Spin and Win Popup

Magento Spin and Win Popup

Magento 2 Spin and Win Popup

WooCommerce Spin and Win Popup

Shopify Spin and Win Popup

For customer retention

3. Loyalty Points (PrestaShop, OpenCart and Magento)

Encourage repeat purchases by rewarding your customers with loyalty points on every purchase. Our Loyalty Points module ensures customer retention as well as customer acquisition.

The module lets you provide loyalty points to every new user who performs a sign-up on your store and triggers impulse buying, followed by more loyalty points on the successful purchase.

It converts visitors into potential buyers and makes them stick to your store in the long run. It also enhances brand loyalty to a great extent.

The Loyalty Points module lets merchants set up their terms and conditions for users in order to gain loyalty points. It can include offering loyalty points based on the total cart value, product quantity, product price, selected payment methods, etc.

The loyalty points earned by a user can be used as a discount voucher on the checkout page. Check out

PrestaShop Loyalty Points Addon

OpenCart Loyalty Points Extension

Magento Loyalty Points Extension

For improved User experience

4. Mobile App Builder

Our Mobile App Builder lets you transform your eCommerce website into an Android and iOS Mobile App conveniently, without any requirement of coding or technical knowledge, and helps you develop a rich, user-friendly, and a smartphone and tablet responsive mobile app for your business.

Since users nowadays demand an app for easy browsing experience, the Mobile App Builder module makes it the best fit to provide amazing user experience.

The holiday season is coming close, now is the best time to introduce your mobile app and delight your users, and grab huge holiday sales.

The Mobile App Builder offers Easy customization, Social login, Fingerprint and OTP login, WhatsApp and Zopim Chat support, Real-time synchronization of Website into App, supports multiple payment and shipping methods, etc. Check out

PrestaShop Mobile App Builder

OpenCart Mobile App Builder

Magento Mobile App Builder

WooCommerce Mobile App Builder

We are currently running an exclusive offer for the PrestaShop website owners where they can purchase a combo of PrestaShop Spin and Win and PrestaShop Mobile App Builder for just $225.

The individual cost of both these addons is $299 and $49.99 respectively. But with our combo pack, you will get a heavy discount of $125 and can get it for just $225.

All you need to do is apply the coupon code “SAVE125” during the checkout.

For improved site speed on mobile devices

5. AMP- Accelerated Mobile Pages (PrestaShop and OpenCart)

 

Our AMP module tackles the slow loading of your website on mobile devices and increases the page load speed to a great extent.

Did you know m-commerce accounted for 40% of the total sales in the US in 2018, as per Statista? If we talk about global m-commerce stats, it has already surpassed eCommerce. The numbers speak about the importance of smooth site functionality on mobile devices.

The AMP module, thus, ensures that your mobile users do not find any troublesome experience with your website and are offered a faster and smoother loading. Faster loading not only helps you reduce the bounce rate but also benefits in improved mobile rankings on the search engine.

Talking about its features, you can enable the AMP functionality for multiple pages on your website like Home page, Category page, Product page, etc. You can also customize these pages as per your requirements. Check out

PrestaShop AMP Addon

OpenCart AMP Extension

For abandoned cart recovery

6. Abandoned Cart (PrestaShop, OpenCart, Magento and Magento 2)

The Abandoned Cart module helps you recover your lost sales by sending regular follow-up emails to the abandoned cart users. The module reminds users about the incomplete purchase and allows you to convert them into customers by including exclusive offers in your emails.

It lets you define a period after which the cart is automatically assumed to be abandoned. You can, thereafter, track those users and send them the abandoned cart reminder through your emails. The email content can be personalized.

The Abandoned Cart module can boost your conversions significantly. Check out

PrestaShop Abandoned Cart Addon

OpenCart Abandoned Cart Extension

Magento Abandoned Cart Extension

Magento 2 Abandoned Cart Extension

To improve customer loyalty

7. Return Manager

The Return Manager module helps you manage your eCommerce returns conveniently and enhances customer loyalty by making the return process way too easy for the customers.

Since the holiday season captures a huge number of orders, there will be returns for sure. Our Return Manager module ensures that you do not lose out on customers due to a poor return process.

The module provides 3 return choices to the customers in the form of Credits, Refund and Replacement, and allows them to highlight the defect by uploading the image of the defective/damaged product. One interesting feature of the module is that the admin can create the return request on the customer’s behalf. Check out

PrestaShop Return Manager

Magento Return Manager

Magento 2 Return Manager

To enhance the online booking experience

8. Booking and Rental system for PrestaShop

PrestaShop Booking and Rental system addon provides your customers with a hassle-free online booking experience and makes it a simple task for the merchants to manage their online bookings.

This PrestaShop addon offers appointment booking facility, hotel booking facility and rental booking facility. It lets you adjust your booking days and time slots as per the availability, and you can adjust the price for different days and timing. There is much more it offers for every booking type.

Check out the PrestaShop Booking and Rental System addon to know the complete features and benefits.

If you wish to transform your online booking PrestaShop website into a mobile app, you can look out for PrestaShop Booking and Rental Mobile App.

For stock and price alerts

9. Web Push Notifications (PrestaShop, Magento and Magento 2)

Knowband’s Web Push Notifications module lets merchants alert their users about the abandoned cart, drop in the product price, product availability (when back in stock) and the order status. For each of them, the user can decide whether he or she wants to receive updates regarding them.

For the Web Push Notifications to work, the visitor needs to click on approve when the notification popup appears. This welcome popup can be customized as per your desire.

The module allows you to fix a time for the notification delivery. You can either send the notifications immediately or schedule them for a fixed time. Check out

PrestaShop Web Push Notifications

Magento Web Push Notifications

Magento 2 Web Push Notifications

For Customer Acquisition

10. Affiliate and Referral Program (PrestaShop, Magento and Magento 2)

The Affiliate and Referral Program module allows users to register as an Affiliate partner on your store and earn commissions for every successful referral.

The user can refer your store to his/her friends, family, relatives, etc. by sharing with them the affiliate link or the referral code. They can send it over email and also share the link on the social media directly from their affiliate account.

You can assign the commission to the affiliate partner for every new signup via their referral and also provide incentives when the referred user places an order. The commission rate can be set under the configurations of the module. Check out

PrestaShop Affiliate and Referral Program

Magento Affiliate and Referral Program

Magento 2 Affiliate and Referral Program

That’s it. Get your desired module before it gets too late to leave an impact on your holiday sales.

If you have need assistance in any of these modules, you can drop a mail to us at support@knowband.com

How to avoid Cart Abandonment on an eCommerce store?

Shopping cart abandonment is a global issue that has been creating problems for online retailers all over the world. Cart abandonment has a huge impact on the sales and conversions of any eCommerce store. Even with the passing time, the problem looms large over the eCommerce platforms.

“The Remarketing report” prepared by the SaleCycle, a behavioral marketing company, shows the graveness of the situation. Here are the important insights regarding the same report.

The report shows the shopping cart abandonment trends across regions and industries.

As per the SaleCycle’s research on 500 leading global brands in the second quarter of the year 2016, the following crucial trends were observed.

  • The shopping cart abandonment was seen to be different for different regions of the world. While it was 74.0% for North American countries, the figure went a little higher for Latin American countries with 75.3%. Similarly, for European countries, the cart abandonment rates were found to be 70.9% while it was 76.3% for the APAC countries.
  • The overall cart abandonment rate comprising of all the regions was found to be 74.52%.
  • Apart from the region, the shopping cart abandonment varied considerably as per the industries involved. The rate of shopping cart abandonment for retail was found to be 74.6%, 80.1% for travel related industry and 68.8% for fashion-specific industries.

For the first quarter of 2018, the global cart abandonment rate was found to be 75.6% across all sectors.

According to another eCommerce report by Statista, a statistics portal company, the shopping cart abandonment is based on a number of factors and problems faced by the online shoppers on an eCommerce store. The list of all the factors that lead to abandoned carts on an online store is explained in the statistical graph as shown below:

Take action against all the factors mentioned in the graph for reducing shopping cart abandonment.

Considering the reasons for shopping cart abandonment and the cart abandonment rate across regions among a wide range of industries, the problem can’t be left ignored at all if a retailer wishes to avoid cart abandonment and improves sales and conversions on their eCommerce store. Here are some of the tips that can help in reducing the shopping cart abandonment on an online store.

1. Reduce overhead expenses on your store

In a competitive business environment, the availability of products at an appealing price is the only thing that can drive conversions and sales in bulk. However, the cost of a product is often increased by the unknown overhead expenses that are present on an eCommerce site.

Some of the common examples of the overhead expenses on an online store are online transaction charges levied by third-party payment gateways, credit card transaction fees, order processing fees, commission amount charged by online marketplaces.

No doubt, it is impossible to run a business on a non-profit basis for any online store but certainly, you can cut down the additional costs in order to avoid cart abandonment. Be precise about the product price. Do not compel your consumers to abandon their cart with hidden charges. Specify your product pricing prominently for grabbing maximum customer engagement and sales.

2. Add Exit-intent popup

Exit popups provide you an excellent opportunity to reduce the cart abandonment rate and maximize conversions. Exit popups work when it is detected that a user is intending to exit the store and presents them a popup containing a deal or an offer.

Let’s say a user is trying to abandon his/her cart and almost ready to take an exit from your store, you can, then, make the user stay by offering them the discount on that product, encouraging them to complete the purchase.

3. Provide Guest checkout

A majority of the consumers bounce back from the store if they are presented a mandatory sign-up during the checkout. This isn’t a great move if you wish to reduce the cart abandonment rate on your store.

Avoid the mandatory sign-up and provide a Guest checkout option to your visitors so that they do not face any hurdle in between their checkout.

4. Establish trust with security badges

When customers provide you their confidential payment details, they put their trust in you. Similarly, you can win their trust by displaying the security badges/logos somewhere on the payment page to give them an assurance that their data is secure.

5. Enhance the functionality of your shopping cart

It is important to have a shopping cart that is capable of performing cart changes in a quick manner. Some of the key features that need to be present in an eCommerce platform for enhancing the functionality of a shopping cart are described below:

  • It needs to offer large, detailed and functional images of the products.
  • Easy and quick navigation facility for a better online shopping experience.
  • Allows quick product purchases through a one page checkout process.
  • Functionality to include product reviews from customers.
  • Ability to apply discount coupons and gift cards.

E-commerce platform like OpenCart offers a wide range of above-mentioned shopping cart functionalities to improve the online shopping experience of customers. Utilize the functionality of this shopping cart for encouraging more customers towards your online store. Take a dashboard view of the OpenCart platform that allows store owners to perform desired functions on their eCommerce store.

Use an eCommerce platform that can improve the functionality of your online store. Try to enhance the experience of your customers. If you are on standard shopping carts, you may use Shopping Cart extensions and Checkout Extensions, or, you may get the custom implementation for your website.

6. Improve the loading time of your online store

As per the recent report of Hosting Facts, “A single second delay in your website loading time can result in a 7% loss in conversion, and 40% of web users will abandon a website if it takes longer than 3 seconds to load”. This statement itself explains that people are not patient enough when it comes to the website loading time. The average loading time of a website is said to be around 2–3 seconds which can keep the customers engaged, otherwise, the visitor is likely to leave the website.

This is definitely a huge setback for eCommerce store owners as a slow loading website can hurt their conversions and sales. In order to improve the loading time of your eCommerce site, the following site optimization techniques need to be implemented at the earnest level.

  • Minimize the number of HTTP requests to avoid delay in website loading.
  • Compress and optimize large size images for your eCommerce site with the help of image and data compression tools/programs like Gzip, JPEG Optimizer, TinyJPG, Caesium, and such others.
  • Enhance the utility of your CSS files by eliminating browser specific codes and applying shorthand codes.

7. Enhance the website design and accessibility across multiple devices

 The global pattern of online shopping has changed drastically with the more number of purchases on an online store made through mobile devices instead of desktops and laptops.

To understand the above scenario, the number of mobile devices (smartphones and tablets) shipped worldwide is estimated to a total of 343.3 million as per the Worldwide Quarterly Mobile Phone Tracker report of International Data Corporation (IDC) for the second quarter of the year 2016. To target such a huge mobile based users, you need to take the required steps to make your website accessible and user-friendly on various devices and screen types. Below are some of the quick fixes that can make your site more accessible and user-friendly.

  • Use mobile web development technologies like HTML5, CSS3, JavaScript and mobile responsiveness for better site reach and performance.
  • Enhance the usability of the CTA button on mobile devices by selecting an appropriate size and placement.
  • Include optimized and reduced page size for mobile content.

If you want to understand the importance of web design in eCommerce, here is the example for you. Take a look at these two mobile designs that provide a complete insight into a good and bad mobile website design and their impact on the conversions of a website. A good mobile website design encourages customers to browse a website whereas a bad mobile website design completely deviates a visitor and results in shopping cart abandonment along with an increase in the bounce rate.

Focus on the design of your mobile website for grabbing maximum conversions and sales from your customers.

8. Make the checkout process simplified

Make your checkout process more simplified by restricting the number of checkout fields.

People prefer to shop online due to the ease of purchasing products, a variety of options available at a place, the option of product delivery at the customer’s premises and much more. However, if this is robbed from online shoppers, it is certainly going to affect the sales of an online store.

An easy and quick checkout process encourage online shoppers to make a product purchase through a particular eCommerce site. So, ignoring it would be the biggest mistake for any eCommerce store owner.

To improve the checkout process, you need to provide accurate product status, one page checkout process, quick cart customization facility, availability of contact details, easy product return requests, social login facility, the addition of security and trust badges and other such perks to customers.

Here is a checkout page of the website Art.com that simplifies the online shopping experience of the customers by providing various features and functionalities.

Offer a simplified checkout process to your customers for improving conversion rates and sales.

9. Bring back abandoned carts through customer re-targeting

Email Marketing can take your business to a long way by encouraging customers to complete their pending shopping orders and can provide you promising results in terms of conversions. These emails are also an important tool for customer re-targeting provided they are engaging, sent at a regular interval of time and provide customers enough reasons to complete their pending shopping orders. E-Commerce store owners need to schedule reminder emails to customers at a regular interval of time in order to remind them about their abandoned shopping carts. They can take the help of email marketing software like MailChimp, ConstantContact, GetResponse, AWeber, etc. that can provide contact details of customers for better customer re-targeting.

10. Offer products at an affordable price

Drive more revenue to your store by pricing your products more effectively. When the competition is too high in a particular business segment, it makes sense to present your products in the most competent manner. You need to have a clear idea about the price of your competitors and should reprice your products accordingly. Once, the customers find your products as most affordable, they will love to buy from your online store irrespective of the competitors available in the market, providing you are not compromising with the quality.

In case, you wish to involve customers directly in the pricing strategies, there are certain eCommerce Extensions that can help customers make a wish about their product price. Make an offer that they can’t resist. In this way, eCommerce store owners can directly know about the interested price segment of their targeted customers.

11. Add multiple payment and shipping options

Include multiple payment and shipping options on your eCommerce store for improved checkout experience.

At the final checkout process, numerous online shoppers leave the site when they are unable to find their required payment and shipping options. This is a serious issue and has reduced the conversion rates and sales on various online stores to a significant level.

To overcome this critical situation, store owners need to offer multiple payment and shipping options to reduce the rate of eCommerce abandoned carts. Make a list of the popular payment and shipping options by taking insight from the customer surveys and include them in your online store. Some of the well-known payment methods are PayPal, Visa, MasterCard, Google Checkout, Wire Transfer, SagePay, Boleto. Similarly, you need to include these shipping options such as USPS, DHL, FedEx, USPS to improve the online shopping experience of your store visitors.

12. Use Web Push Notifications

Web Push Notifications is the latest approach followed by online businesses to target the users abandoning their cart. With the help of web push notifications, you can send the abandoned cart notifications to the users not completing their purchase and remind them about the items pending in the cart.

Web Push Notification addon for Prestashop, Web Push Notification extension for Magento and Web Push Notification extension for Magneto 2 are the three web push notification module offered by Knowband which you should definitely implement on your eCommerce platform to reduce the cart abandonment.

Conclusion

There are many more ways to avoid the cart abandonment on an e-commerce store, however, you will find the above-mentioned methods as the right approach. Take the proactive steps now and perform some major makeover of your eCommerce site to reduce abandoned carts. It’s difficult to get the customers to your website in the first place, and then seeing them leave without buying is even more painful. The best time to act on Abandoned Carts is now, do not miss it.

Also, read:

5 Checkout optimization that can Reduce Abandoned Carts and Boost Sales

How to use Google Analytics for tracking Shopping cart abandonment?

Methods by which you can minimize cart abandonment on your store

5 Tips to avoid abandoned carts and win conversions through emails